Being in the eCommerce industry, if you want to make a solid market presence on one of the most competitive platforms, Amazon, you can not ignore the importance of product image; meaning how your product looks on the platform. Compelling Amazon product photography is one of the best ways to promote and sell your products on this gigantic eCommerce marketplace. High-resolution great-quality images can make a massive difference between your products selling like crazy and no one wanting to purchase them.
Take this fact straight in online shopping: customers don’t have the liberty to analyze your products closely. They rely entirely on images only; that is why adding attractive and clear images to your products is essential. While selling your products on Amazon, product listing is the most essential aspect that you must consider. Images are an important part of product listing that makes your listings astonishing and provide you the opportunity to attract more customers. In terms of improving your listings, you can take the help of listing quality analysis software such as etraKY BS. It can help you in improving your comprehensive product listing on Amazon. However, this blog has significantly mentioned the Amazon product photography guide. We have tried to cover almost every specific point about product photography. Let’s dig in and find out some interesting information.
Role of Product Images in Increasing Your Amazon Sales
Attaching high-quality images with your products can help improve your listing in many vital ways. It can help you to get more eyes and eventually helps in sales growth. The role of product listing is more than just these two aspects; it can also help you attain positive reviews and increase your brand credibility. If you are selling similar products as your competitors, but you have great quality images, then there are chances that they will buy your product instead of theirs. Because good images provide a better view of the products and satisfaction to them that they have purchased a good quality product. It can minimize the number of negative reviews and can maximize your sales rapidly. High-quality images work as a product identifier and provide potential buyers with more information about your products.
Amazon’s Guidelines for Product Images
Amazon is completely customer-centric and would never dissatisfy its customers in any manner, which is why it has specific rules and guidelines for product listings, including images. These guidelines help them to manage the level of quality on their platform. As Amazon makes revenue from your sales, it is in its best interest to help you sell your products. Here we are mentioning some of the product image guidelines you need to follow while listing your products on this site.
- The format of your product images should be in TIFF, JPEG, GIF, and PNG.
- Product images must fulfill the requirements of size and dimensions. It should be of at least 1000 pixels in either width or height.
- It would be best if you use SRGB or CMYK for the color mode of your product images.
- For the format of the image file names, you must use the product identifier such as Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC.
- You can not use illustrations instead of an accurate image of your product.
- Images only contain the product; there should not be any other items seen in the image.
- Products should look realistic and reflect the actual product’s colors. You can use a little editing to enhance the color but make sure that it should not get different from the actual color of the product.
- All of your products must fill the frame; for video images, they need to fill 100% of the frame, and others should fill 85%.
- The main image of the product must show the entire product in one frame without cutting off any parts of it.
- The background of the product images should be white as it brings out the liveness of the item.
- Images should not contain any additional text and graphics.
- Amazon does not allow the addition of offensive images such as pornography and gore.
- You can use cropped and zoomed images to reflect the individual features of your product.
How to Take Great Images of Your Products
Nowadays, everyone has a smartphone with camera features, but it is not enough to take good images of your products. Taking great, high-quality images requires a good camera, proper light, and skill. Here we have mentioned some key points that can help you take great images of your products.
Good Quality Camera
Although today, various smartphones are available in the market with excellent camera features, you can use that for taking good quality images. Apart from that, you can also use a DSLR camera to take more clear and high-quality images.
Use Proper Lights
While taking photos, you must ensure that the product is getting accurate light. If the size of your product is small, then you can take the help of a lightbox as it is ideal for ensuring that no shadows are reflecting on the products. On the other hand, it is always best to take photos outside on a sunny day.
Use the Various Angles
You must take multiple images of your products from various angles. It can help select the suitable images for uploading on Amazon plus various angles provide great analysis of products to your customers.
Get the Images from Manufacturers
If you are not producing your products but buying them from a manufacturer, you do not need to take pictures; you can simply ask them to provide them. All you need to do is cross-check the quality of the images and whether it is good to go or not. There are chances that they may not provide you with good quality images which you may have to edit.
Hire a Professional Photographer
If you are not confident enough to take good quality images and want to establish your brand in this competitive market, you must hire a skilled photographer. However, it can cost you a little extra money, but it will be worth it as they can provide you with high-quality images attractive from various angles. They can take alluring images to help your customers analyze your product more closely.
Hence, these are some astounding guides to Amazon product photography that can help you sell your products more effectively on this platform. As a brand or a seller, it should be on your priority list to attach good quality product images while listing your products. There are various adverse effects of attaching poor-quality images. It can slow down your sales as customers may think the product won’t be of good quality. Images are the key factor in selling products online, and one can evaluate the quality and features of your products by looking at their images.
That is why adding a high-resolution image from various angles is always essential. The quality of your products doesn’t matter if you cannot attach great images at the time of listing. Always remember that images are the first thing that represents your product on any eCommerce platform. If you are facing issues while listing your products on Amazon, you can take the help of a listing quality analysis software such as etraKY bs. It can help you immensely with listing aspects, including images.