The Rise of the eCommerce Model in India 2022!


The Indian eCommerce industry is making strides towards becoming digitally empowered at full speed. It is a great initiative to boost e-governance and widespread use of the internet on smartphones. It has also increased the growth of digital payments. It is expediting the growth of the Indian economy, and by the year 2025, it is predicted to grow immensely. Ultimately it has given excellent opportunities to the sellers and brands to mark their presence on online marketplaces and earn decent revenue.


Size of the Indian eCommerce Market

  • India became the eighth largest eCommerce market in the world in 2020 during the pandemic hit.
  • The turnover was 50 billion dollars.
  • India has also become the hub of the online grocery market as well.
  • This market is also expected to grow from 1.8 billion in 2019 to 17.3 billion in 2024.
  • The festival season in India helps in boosting the overall eCommerce sales by up to 45% every year.
  • After China and America, India has the third-largest online customer base, with approximately 145 million customers.

The Upswing of eCommerce Industry in India

It is predicted that the Indian eCommerce market can overtake the United States by 2034 and become the world’s second-largest eCommerce market. Covid-19 has worked as a fuel for the Indian eCommerce industry, and consumers shift to online marketplaces instead of physical stores to keep them safe. The eCommerce industry has taken advantage of this and offers excellent deals to delight customers and connect with them. The eCommerce business has also grown to the next level, along with the cheap internet plans. Most of the customers have a smartphone with an internet connection. So it has become easier for them to place an order online while in their comfort zone. Consumers who are shopping online are between the age group of 25 to 40. Based on the data intelligence company’s survey, the beauty eCommerce industry has increased by 65% over the last year, while fashion eCommerce has increased by 369%. During the sale season, shopaholic customers make the purchase of at least two apparel items a day.


Some of the Prominent eCommerce Platforms in India

The eCommerce industry has completely changed the way of doing business. In the current scenario, there are more than twenty thousand eCommerce businesses in India. Here, we have mentioned some of the prominent eCommerce marketplaces in India that have marked their presence effectively and are earning well.

 

  • Amazon

Whenever customers think of online shopping, they think of Amazon. This eCommerce platform started in the year 2013. According to a survey, more than 78% of customers use Amazon to buy any specific product. Since its inception, this online eCommerce platform has evolved to be India’s most significant online venture. Amazon is the biggest competitor for other eComm joints.

 

  • Flipkart

Flipkart is also an exciting eCommerce venture. It is also considered India’s most successful online marketplace. Initially, it was established as a bookshop, but later on, it expanded its wings, and now it has a wide range of product categories to sell. It has more than 242.65 million monthly customers. If you want to sell online, you can choose this venture and start your business today.

  • Myntra

Myntra is the most significant online eCommerce fashion venture in India. It has become one of the favorite online shopping spots for every age group in India. This unique platform has more than 45 million customer visits on a daily basis. You can choose this platform if you want to sell fashion apparel and make a profit.

 

  • Ajio

Ajio is again an eCommerce platform, especially for fashion lovers. It was established in 2016 by Reliance. Ajio has a wide range of branded products that customers can purchase at a discounted price. In the year 2021, the net sale of this platform was approximately 2129.5 million dollars. You can sell on this platform if you are interested in selling branded products online.

  • Nykaa

Nykaa is famous among beauty lovers; women are the target audience of this platform. However, it has started to target men as well. This beauty and cosmetic eCommerce joint was established in the year 2012 and had been attaining immense popularity since then. Research in February of 2022 shows more than ten million customers have visited this platform. You can find almost every beauty brand on this platform. It has also started its’ online fashion store named Nayka fashion.

 

  • Bigbasket

If we talk about the online grocery store, BigBasket is the first name that comes to mind. It is famous among the customers of metro cities for providing them with groceries, vegetables, and fruits at a reasonable price. It is the most trusted and popular eCommerce grocery store in India. With a vast selection of high-quality essential products, Bigbasket is also expanding its business to small cities.

 

  • Blinkit

Blinkit was formerly known as Grofers; it is an instant service provided to customers of metro cities. It delivers groceries, fruits, and vegetables within 15 mins. Grofers was established in December 2013, and its headquarter is in Gurgaon. Nowadays, more than ten million Indians are using Blinkit to shop for their everyday essentials. In the current scenario, it is delivering more than one lakh orders on a daily basis.

Thus several eCommerce marketplaces sell almost everything to customers’ requirements. If you are willing to sell products, you can also choose these marketplaces and sell products as per choice. The eCommerce industry is massive and requires a few things to take care of, such as product listing, inventory, shipping, and delivery. To list your products appropriately, you can take advantage of listing quality analytics software such as etraKY BS. It can help you with accurate listing and provide you the information regarding your stocks as well.


Conclusion

The eCommerce industry existed in India before the pandemic, but the boost it got during that time will not stop now. Customers have become more dependent on eCommerce marketplaces these days. There is almost everything that customers can buy from an online store. So it is an outstanding opportunity for sellers and brands to choose products from various product categories and sell them on prominent platforms. The graph of the Indian eCommerce market is increasing daily, and you can also get on board and earn your bread and butter more respectfully.

Today, everyone can start their online business by investing a small amount of money. You can sell clothes, groceries, beauty products, electrical appliances, furniture, home decor items, baby essentials, and much more. Take your first step today and become a part of this glorious industry. Adding a brand analytical tool to your journey can boost your business and let you survive in this competitive market.

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An Absolute Guide to eCommerce Testing and Checklist for Brands!

Over the past few decades, the shopping environment has massively changed. Previously customers enjoyed shopping at a brick-and-mortar store for all their requirements. Today, they are happy browsing various product categories online and making purchases according to their convenience and comfort. This shift in shopping trends has brought much betterment to the eCommerce industry in terms of revenue generation, customer base, and rapid business growth.

However, it has also put them in a critical situation to match the ever-upsurging, ever-evolving requirements and demands of the customers. According to the experienced optimizers across the country, eCommerce businesses can effectively sustain today’s market heat, manage their customer base, and ensure revenue growth by focusing more on modernized marketing strategies and investing their energies in eCommerce testing. It has the expertise to provide a seamless and effortless customer experience and your online business to succeed.

In this particular blog, we have mentioned exactly what eCommerce testing and testing checklist brands should follow.


What is eCommerce Testing and its Importance?

The eCommerce testing is usually applicable for D2C brands and prominent eCommerce marketplaces such as Amazon, Flipkart, Myntra, etc. eComm testing can be defined as testing multiple elements of an eCommerce website such as design, functionalities, product pages, designs, specifications, etc. The eCommerce testing can be used to analyze these aspects and ensure they are not affecting the performance of the platform or website in any possible way. When you do it correctly and consistently, it can enhance the overall customers’ experience and increase the revenue. Here we are explaining the importance of testing for an online business.


Upgrade Customer Engagement

You must know that eCommerce testing can help you analyze the proper hygiene of an elementary page of your website. It specifies which page element or functionality affects a customer’s onsite experience and helps you resolve the problems as quickly as possible. The better the customer experience, the more the website/platform engagement.


Develop Marketing Strategies

eCommerce testing encourages you to apply effective marketing strategies for your eCommerce website or platform. By analyzing the problem maker factors of your website, you may be able to engage more customers and assure their re-visit. The implementation of marketing strategies can become more effective and efficient than ever.


Upsurge Conversion Rates

When you are already testing almost every aspect of your eCommerce website and assuring a smooth customer experience through optimization, your conversion rate is automatically bound to increase rapidly.


Better Analysis of Customer Behavior

It can become more challenging to analyze your customers’ behavior regarding their preferences and demands. eCommerce testing can allow you to optimize your website accordingly to develop a better understanding of your customer’s behavior.


The eCommerce Testing Checklist for Brands

Now that you understand what eCommerce testing is, you must be eager to know what checklists you need to check while applying this technique. To conduct seamless eCommerce testing, here are some crucial features that you must keep a check on.


The Hero Image of Product and Homepage

The image representing your website and products is a hero image. It also serves as a visitors’ first impression of your product and your website. When testing your hero image, you need to consider the following factors.

  • Is the image able to zoom in and out?
  • Will the customer be able to scroll to the next image?
  • Is the quality of the image good or not?
  • What is the loading time of product images?

    Images are an essential part of the eCommerce business as it has the power to convince the customer about the quality of your product. Rather than that it helps the customer to have a closer look at the product. To implement this in the testing of images, you can take the help of listing quality analytics software such as etraKY BS. It can notify you about the quality of your product images.

Product Description

Once customers find the product they are looking for, they will be directed to the product page immediately. Post which they can decide whether to buy the product or not based on the information you have given as a description of the product. That is why you must ensure that you have added all the essential information regarding your product. The description should always be informative and readable. To make it more readable, you can use bullet points. You should add all specific info about your product, such as feature, size, color, specification, etc. To execute a better description, you can take advantage of brand analytics tools such as etraKY BS. Along with the product description, you must add reviews and ratings on the product page. It can help you in attracting more customers and ultimately increase your overall sales.

 

Shopping Cart

A shopping cart is the last stage of the entire shopping journey of a customer. At this stage, the customers confirm the order, and you generate a sale. So this stage should also get tested while implementing the eCommerce testing. In the process of testing the shopping cart, it is essential to test whether the processes like adding products to the cart and checking out process are running correctly or not. It will help if you take care of a few things, such as every time a customer adds an item to the shopping cart, the cart’s count should increase and vice versa. There should be an option of adding and deleting the products from the cart. After adding the products to the shopping cart, then checkout process for the customers should be smooth and refined.

 

Check the SEO of your Website and Products

If your job is connected to the internet, you should be aware of the SEO factors. You need to test SEO-related features to rank your products and website higher in the search results. You can test whether the title of the product includes the relevant keywords or not. Keywords should be added with the meta descriptions, tags, product descriptions, and URL structure. Apart from that, you should also keep a check on all the image alt tags. In such a way, your products and website will be able to appear in the top list of search engines. It is essential because it increases visibility, and customers become able to locate your products and your website. So it will be beneficial if you focus more on SEO-related features.

Conclusion

Now, you must understand why there is a requirement for running effective eCommerce testing. It can ensure that your customers are satisfied as well as your revenue is increasing. You have to understand that problems such as slow website loading, bad images, no information about the products, shopping cart issues, and insecure transactions all can lead you to make your customers unhappy. Thus, if customers are unhappy, there is no chance your marketing and sales techniques will work. That is why it is essential to run effective testing more than anything if you want to generate enough revenue. To avoid customer dissatisfaction, testing is the best thing you can do to delight your customers. While implementing testing, you can take advantage of a brand analytical tool such as etraKY BS.

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Four Ways Analytics can Immune Your eCommerce Brand!


We live in the era of technology, getting addicted to it with every passing day. By using the data, several technologies have made our lives more effortless than ever. It works as medicine if you are associated with eCommerce business and digital marketing. Data is the information you can use to immune your eCommerce brand from any upcoming glitches or failures.

Believe it or not, it is a necessary element for an eCommerce business. You can discover all the hidden truths regarding your online business through a robust brand analytics tool such as etraKY BS. It fetches all the essential data of your business, and provides actionable insights to power up your brand. Intelligent analytics provides information about your stocks, market trends, demands, customer behavior, pricing, etc even at a granular level. All these factors can help your brand snowball by extracting valuable analytics that you can use to minimize the issues related to these eCommerce aspects.

Through this blog, you will be able to learn how to use several data to power up your brand and increase your brand credibility simultaneously.


Get More Precise Information About Prices

Pricing is an essential factor you must consider while establishing your eCommerce brand. Most brands extract price information from eCommerce platforms. Price information regarding a competing product is extremely important, and you won’t be happy if you miss it. To avoid the unhealthy competition among sellers and distributors, as a brand, you need to keep a close watch on price breaches happening on Market Operating Price (MOP).

But apart from this, sometimes you can experience a price breaching situation from any specific sellers. To avoid such situations, you can take the help of price monitoring software such as etraKY BS. It can provide you with all your price and send you a notification whenever a seller violates the MOP. This is how data can help you in protecting your brand reputation. Such monitoring tools can also provide you with the price of your competitors. It can help you connect with your customers and generate a handsome profit.

Price data can also help you set a reasonable price to compete with your competitors during seasonal sales. You can track how much discount your rivals offer during any specific sale.


 Help You with Stocks

Stock analytics can tell you how well your products are selling online and help you with tracking the total number of sales by monitoring the stock number, and you can even get to know how popular your products are in the marketplaces. Analyzing stock regularly can help you manage your stocks and save you from out-of-stock situations. Besides that, it is pretty tricky to know the location-wise stock availability.

However, a location-wise monitoring tool such as etraKY BS can help you know stock availability at the hyperlocal level. This tool provides the exact information of how many products are available there and how much you need to refill. Such information can help you play accurately to predict the demand for the products in the future.

This helps you to enhance the customer experience by escaping the stockout situation.

Analytics can Help in Increasing Product Visibility

As an eCommerce brand, if your motive is to sell your product without any disruption, it will be preferable to increase your product visibility, as it is the most recommended way to upsurge your sales. Customers won’t be able to buy your product if they fail to view and locate it. To increase your visibility on marketplaces, you must add top-ranked keywords to your products. There are millions of sellers and brands out there who are selling similar products as you are. So how can your product stand out from millions of listings?

To increase your product visibility, you need to enhance your listing quality by adding suitable and relevant keywords. You can add the keywords with your product title, description, and video content. Keywords can make it easier for your products to appear in the search list. The listing quality analytics tool can help you with this by extracting your product listing information, and such tools can alert you to add more relevant keywords.

While most customers visit an eCommerce platform to shop, some just appear as a surfer. In such a scenario, category-wise page ranking is your ultimate chance to present your products on the 1st page. Collecting essential keywords from the marketplace analytics can help you immensely with this.


 Improves the Customer Experience

Till date, if you are not considering customers’ feedback as an essential part of your business, you won’t be able to enhance their shopping experience. To know more about your customers, you need to understand what they really think about your product. For that, you need to get through their feedback data. It is the best way to give preference to your customer’s thoughts.

Feedback and reviews can be positive or negative. Positive reviews can encourage you and satisfy your hard work. On the other hand, if there is any negative feedback, you can use them to improve the quality of your products. That is why it is vital to collect feedback. You can take the help of etraKY BS as a review management software to manage customers’ reviews in a good manner.

Working towards your products and services as per their customers’ feedback, you will be able to enhance their shopping experience.
In such ways, data can help your brand to grow more on various eCommerce platforms. The eCommerce analytics provides you insights into what customers feel about your product.

 

Conclusion

Thus, now we have a fair idea of the importance of analytics. In the eCommerce industry, collecting various information to sustain your brand in this competitive industry is even more critical. Using data in such a way provides a clear view of your business and you can measure the effectiveness of your business strategy. You can better understand how well your business is running and what necessary elements you should add to it.

Gathering various data related to prices, reviews, and stocks, you can use etraKY BS as an eCommerce analytics tool. It provides you with information related to stocks, competitors’ prices, keywords, etc. You can use them accordingly and enhance the revenue robustly.

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Quintessential Tips to Increase Your Sales on eCommerce Channels!

The eCommerce marketplaces in India are becoming highly competitive and it is quite difficult to beat the competition and make a prominent presence. Mind the words, it is difficult, not impossible to be there, so you still have the chance to be proactive and just do what needs to be done. Recall your thoughts, why you have chosen this business, and what were your plans before entering this industry. Obviously, you must have a vision and expectations from your online business. So, if it is not performing as per your expectations then surely you need to check where you are lacking and what you should do to attain that.

See, the massive eCommerce industry is growing every day and has provided the opportunity for millions of sellers and brands to earn their bread and butter. The only thing you need to do is present your products in such a way that it can increase your conversion rate. There are several elements that can help you in increasing your sales on eCommerce marketplaces. Along with that, there are a few brand-centric analytics tools such as etraKY BS, that can help you with it. In this particular blog, we have mentioned some of the effective tips that can help you in becoming a top-notch brand or seller on various platforms. So You can follow these tips and keep generating sales on a daily basis.


Five Beneficial Tips to Increase Your Sales on Marketplaces

Increasing sales significantly on marketplaces is a quite constant eCommerce objective but the competition can get tough with each passing day. When customers have millions of product options just a click away, it can become quite difficult to differentiate your brand and stand out from the concourse. To resolve your problems here we have gathered a few tips that can help your eCommerce brand stand out from the crowd. Following beneficial tips can help in presenting your products in a more appealing way to reach out to your ideal customers. It can make it easier for your customers to buy your products in a continuous manner.


Customer Satisfaction Should be Your Priority

Whether it is an online or offline business, providing customer satisfaction should be your priority. To build a long-term profitable brand you need to ensure that your products are able to meet the satisfaction level of every customer. You should not compromise on the quality if you are trying to increase your sales on several eCommerce marketplaces. A good quality product will not be enough to satisfy your customers, it requires a lot more. Delivery speed, product price, and engagements are a few essential factors that matter equally. That is why, as an eCommerce brand, you need to safeguard all these factors as well.


Enhance the Listing Quality of Your Products

In terms of increasing your sales on eCommerce platforms, it also matters how well you have listed your products. The quality of your product listing should be phenomenal. Product listing includes a hero image, description, keywords, and the title of the product. To enhance the listing quality of your products you can take the advantage of listing quality analytics software such as etraKY BS.

 

It notifies you whether you have added a good quality image of your product or not. The description of your products is impressive or not if you have added relevant keywords with it. The title of your products is impressive or not. For any eCommerce brand, it is important to enhance their product listing quality in the process of bringing their products to the top of the buy button.


Always keep an Eye on Your Stocks

To increase your online sales abruptly you need to sell more products and to sell more products you can manage your stocks efficiently. In this regard, stock availability monitoring software can help you. With the help of such software, you will be able to keep track of your stocks and can prevent the situation of out-of-stock.

Thus as a brand, you must have a broad idea about how many products are there in your stock and how many you need to refill. Stock out not only affects your overall sales but your market reputation and customer satisfaction as well. Hence, it should be rectified as soon as possible.


Consider the Importance of Customers’ Feedback

For an eCommerce brand, it is important what your customers are saying about your product. Essential feedback from customers also plays a vital role in terms of increasing your online sales. Before making a purchase potential customers prefer to know others’ perspectives or experiences of buying your product. Most of them consider product feedback as personal recommendations.

 

If they find that there is some positive feedback on your product, it can convince them to buy your product in the first place. That is why it is imperative to take the feedback seriously. Evaluating customers’ reviews can rectify the issues related to your product and make a solid comeback.


Make Your Packaging Attractive

You must be aware of the fact that “first impression is the last impression”, well it works in the eCommerce industry as well. It is one of the vital components of eComm business and brands to focus more on the packaging of their products. Along with a good quality product and quality-based packaging also matters. Whenever a customer receives an order, the first thing they notice is the package.

 

So you must ensure a good quality packaging of products significantly for delicate and fragile products. Several marketplaces have already given guidelines to sellers about how to do the packaging of their products in different categories. It is important to avoid damage in transit. To make a good impression on your customers you can even add a Thank You card along with the order.


Maintain a Dynamic Pricing on Marketplaces

In regard to selling your products online and increasing your sales, as a brand you need to offer diversified pricing schemes and policies to your potential customers. You need to apply dynamic prices to your products listed on various eCommerce platforms. You need to understand that if you are selling your products for example at Rs 150 and your competitor is selling the same product for just Rs 120, then it is quite obvious that customers will buy from your competitors.

 

However, the quality of the product does matter but eventually, customers want to buy a cost-effective product. In this regard, a price tracking software such as etraKY BS can help you.

Conclusion

Thus, in such a way above-mentioned tips can help you constantly in increasing your sales on various marketplaces. Along with it, you should always create a sense of urgency to sell your products thoroughly. It refers to the tactics mentioning several statements such as “only two is left”, “selling fast”, and, “More customers are looking for this product”.

 

It dominates the shopping decisions of customers and forces them to buy your product. Apart from that, you can use paid promotions to promote your brand and upsurge sales. A brand-centric analytics tool can also help you immensely in terms of following some of the above tips to increase your sales on multiple channels.

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Amazon Ranking Tips to Upsurge Your Sales!

As a massive venture in the eCommerce industry, Amazon never wants to disappoint its customers on any terms. They always look forward to providing an excellent customer experience. There are so many factors that Amazon prefers in terms of holding its remarkable reputation in the market. This extensive eCommerce channel works as a chain between customers and sellers. Its ultimate goal is to connect them with relevant products as quickly as possible. To do so, Amazon uses its own search algorithm, which is designed by A9, a subsidiary company of Amazon. Using the A9 algorithm can be a free and dynamic way to upsurge organic search and improve your overall sales.

You can do it by implementing search engine optimization(SEO). When it comes to SEO, most of us only think of Google SEO, but you need to understand that there is something called Amazon SEO if you want your customers to recognize your products more effectively. However, with the help of some crucial analysis and strategies, you can make your products appear in Amazon’s search results. If you are an old seller and still unable to get the recognition on Amazon, then this indicates that you are missing out on A9 algorithms. Customers must find your product page if you sell products on this gigantic platform. If it does not appear in search results, this blog is just for you. Here you will know the importance of the Amazon ranking algorithm and how it works.


What is Amazon Ranking Algorithm, and How Does it Work

As we have mentioned above, the Amazon ranking algorithm is designed by the sub-company of Amazon, which is known as A9. Building an empire is not easy, but Amazon has completely changed this perception. It has changed the destiny of the eCommerce industry by providing a spectacular customer experience. It smartly analyzes several distinctive pieces of information to determine which product appears at the top of search results. Here are some of the essential information that the A9 algorithm examines when determining the product rankings:

  • If you have used any keywords with your products or not during listing them on Amazon.
  • Whether or not your products are selling well, it analyzes your sales conversion.
  • Customer reviews also matter; they analyze whether your customers are happy with your products.
  • A9 algorithm analyzes your historical performance and whether you have any record of sustainable sales.
  • It also examines your delivery time and whether your customers received their products on time or not.
  • The algorithm also examines the price of your products.
    Thus, Amazon’s ranking algorithm considers many criteria to regulate who appears on the first page of a search, which is definitely a worthwhile place to be. In such a way, more people will see your products, and you will be more likely to win the buy box.

Essential Factors That Can Increase Your Amazon Rankings

Since you are an Amazon seller, you need to increase your rankings on this platform. It can help you immensely in selling your products accurately and smartly. Customers will be able to find your products, and they can order yours’ instead of your competitors. So let’s see how those essential factors can help you increase your Amazon rankings.


Product Title Plays an Important Role

In the process of increasing your rankings on Amazon, you should focus on deciding your product title. This is probably the most critical factor for Amazon SEO. In the product title, you need to include the most relevant keywords for the product. Here we have mentioned some practical suggestions that can help you improve your product title and automatically increase your’ Amazon rankings.

  • Add your brand’s name to the title.
  • Include the nature of your product.
  • Incorporate the details about your product.
  • You must add on the color, width, and size.
  • Do mention the material or ingredient of your product.
  • You can also add on some of the specifications.

However, you are not supposed to do the keyword stuffing in the title, as it can affect your Amazon rankings. As similar as Google, Amazon also constantly avoids keyword stuffing. So it is better to avoid doing that; otherwise, your wise Amazon algorithm will not pick your product. Apart from that, you can also use brand analytics tools such as etraKY BS to improve your product title. It can let you know if anything related to the product title area does not satisfy the Amazon listing quality score.


Use Backend Keywords in Amazon Seller Account

Most of you may not be aware of the fact that backend keywords also affect your Amazon rankings. These keywords are essentially hidden keywords and can be used in the backend section of your Amazon seller account. These keywords generally instruct the A9 algorithm that the specific product listing on the channel is mainly targeting keywords. You must consider backend keywords if you want your product to get notified by the A9 algorithm for Amazon rankings. Backend keywords should be added as meta tags, and you must fill out the five essential fields. Each line should be limited to a maximum of 50 characters. Remember that you are not allowed to exceed the limit; otherwise, Amazon will not be able to index your backend keywords. Here we mention some important rules you should follow while filling out the backend keyword field.

  • It will help if you do not repeat the keywords.
  • Avoid adding quotation marks, as it can reduce the overall character count.
  • Do ignore commas.
  • You must ignore using too many synonyms of the same keyword.
  • You can use spelling variations.

Make Your Product Description Readable

The product description of your specific product also plays an essential role in increasing your Amazon rankings. It should be readable, spontaneous, and convincing from a sales perspective. To follow that, you should add several bullet points with the description. It informs your potential customers about the product in an elaborate manner. You must focus on adding detailed, informative, and easy-to-read points. In the description as well, you need to add relevant keywords too. It will relate to expected customers and provides the SEO benefit of adding your keywords. Bullet points are elementary, as they can catch the customers’ eye on some of the specific features of your products. Along with the features, you can also add the product’s benefits in the description.

 

Reviews & Ratings are the Game Changer

Amazon’s reviews and ratings are also crucial factors that the A9 algorithm considers in the process of increasing your rankings on this platform. Usually, products that rank on the first page of Amazon have a quality review than others that fall beneath. You can understand from this that having a maximum number of reviews affects the click-through rates and eventually upsurges the overall sales that affect the product ranking. In this regard, you must work on getting more and more reviews from your valuable customers. You can send them a follow-up email or message on WhatsApp, asking them to leave their feedback. If you have negative reviews, you must look into the issues with your products and fix them as soon as possible. You can take the help of Amazon seller software such as etraKY BS to manage your reviews precisely. In this regard, you can also take the help of our entirely new refreshing eCommerce strategy called SCRAP.


Conclusion

Winning Amazon’s ranking is all about understanding what Amazon’s A9 algorithm has the expectations from you as a brand or a seller. There are various ways to optimize your Amazon product page and meet its algorithm’s expectations to achieve a decent ranking. Consiering the points mentioned above can effectively help you in this regard. Apart from that, you can take advantage of etraKY BS as a listing quality analytics software. It can help you in enhancing your listings and notifies you to add relevant keywords where it is necessary to add.

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Advantages of Hyperlocal Fulfillment Analytics for eCommerce Brands!

While dealing with the eCommerce industry, it is essential that your product must be available there 24×7 to meet the demands of your customers. It is one of the challenging factors of the eCommerce business. Managing location-wise product availability is not that easy; it requires standard inventory management on a regular basis. As a brand, if your business is expanded all over the country and you are selling your products at almost every location in India, then it can be stressful for you to manage the availability of your products at every location. As much as your business will expand, you must take care of product availability and inventory.

Availability is the crucial aspect of our new eCommerce strategy called SCRAP. Having adequate products at the right amount in the right location is imperative to running your online business successfully. Believe it or not, the success of your brand also depends on how well you manage your stocks, especially location-wise stocks. If you cannot do it, it can terribly affect your business in terms of customer satisfaction and revenue generation. Just a little missed management of stock availability can ruin the entire effort you have implicated in your online brand establishment. In this blog, we have covered the significance of hyper-local analytics.


Five Main Advantages of Hyperlocal Fulfillment Analytics

Handling the location-wise product availability is essential in terms of trust-building. To gain the trust of your customers, it is crucial to keep a check on location-wise product availability. If your Products are not available for the customers at the time of making a purchase, it will automatically impact their trust in your brand. They can even move to your competitors to buy the same product. However, with the help of stock analytics software for eCommerce, such as etraKY BS, you can handle this most critical aspect of the eCommerce business as they provide synchronized information identifying your conversion and fill rates of that particular location.


Helps Track Your Stock Availability Regularly

It is not that easy to track your stocks regularly. You just can not count it on your fingers, as manual tracking involves the chances of errors. The manual process of stock tracking can impact the measure of order receiving and order fulfillment. Several products that are damaged but do not get removed from the stock can also lead to significant errors in your counts. The happening of these types of errors at multiple locations can leave you with an inaccurate inventory count. To ensure stock availability on a regular basis without any error, you need to take the help of stock analytics software for eCommerce. With the help of such software, you can effortlessly manage your inventory under one single panel. It provides visibility of handling the stocks for various channels at multiple locations. In such a way, you can easily handle stock availability or product availability at various locations.


Application of Hyperlocal Fulfillment Concept

It is a brand new concept in the eCommerce industry. The eCommerce platforms have moved to a hyper-local fulfillment model. Hence brands need to get actionable insights at a pin code level. It is an ultimate beneficial concept that is emerging as a therapy for the challenges that make order fulfillment more complex in terms of managing the stocks. This concept relies on various fulfillment centers located in various urban locations in India. It can be either downtown or close to the core to stock and ship out products for your eCommerce orders. Bringing the product closer to the customers’ locations and then dispatching them is an excellent way to fulfill the orders faster without facing the situation of Oos (Out-of-stock). To take advantage of hyperlocal fulfillment service, you can get along with etraKY BS, as it provides information on stocks from various pin codes.


Adoption of Stock Analytics

Stock or inventory analytics is another effective way to handle the location-wise product availability for brands. In making vital decisions about your online brand, you require high-quality data in real-time. It generally applies to all aspects of your business, including stock availability. Powerful data can help you understand the upcoming trends and demands of the market and your valuable customers. To adopt the stock analytics, you need to integrate your system with robust cloud-based Stock Track Reports software such as etraKY BS. Via this software, you can access stock analytics that can help you take real-time actions, forecast upcoming demands, and help you in making the right decisions regarding your stock.


Smooth Integration with Your Suppliers

Undoubtedly, handling location-wise product availability can be challenging for you. However, integrating with your suppliers can make managing an accurate stock level based on various locations effortless. It allows you to view the essential information about available stock, price, and backorders. It can make the order fulfillment process much easier and more efficient for you and can also minimize the risk of stock-out situations. Integrating with your suppliers also ensures that they have specific products available in their stock whenever you need them. Your suppliers can also view the drop level of your stocks, and they can send you the right amount of stock you require. However, this is also a brand new process but highly beneficial to online businesses.


Easy Backup of Your Stock Data

Backup of your stock data or inventory data can also help you in the future in handling location-wise product availability. Losing your stock data from various locations can destroy your eCommerce business. It may take time to recover those crucial data, and in the meantime, you can lose various orders. It can impact the overall performance of your online business, so you must prevent your brand from these losses. A stock analytics software for an eCommerce business can help you in this situation. Using such software, you can keep your essential data safe and use it per your business requirements.


Conclusion

Thus, these vital advantages may help you in handling location-wise product availability. By following these above-mentioned tips you can never miss out on any of your customers. If you want to expand your business to the next level, you must get along with stock availability software such as etraKY BS. It can help you immensely in handling stock availability from various locations at a pin code level. It can effectively and accurately streamline all your eCommerce operations. Being an online brand, you can face several consequences in lack of poor stock management. That is why it is essential to power up your brand now by taking the help of such robust software available in the market. So, what are you waiting for? It’s now or never; take a stand and make your brand as powerful as it ever was.

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Amazon Seller Feedback; A Quick Guide to Enhance Your Performance!

In the eCommerce business, you have two significant reputations for beholding; your brands and your own. These two are the elementary aspects of the ultimate success of this prominent marketplace site Amazon. Most brands fail to give much attention to their seller feedback ratings as they do their product reviews. But it is never the best choice to do so. Avoiding focusing on your seller feedback can drastically affect the overall performance of your brand. As an eCommerce brand, your feedback rating impacts almost everything. From your capability to make a sale to how Amazon views your account.

Investing time and effort into keeping this metric as positive as it should be is way more important. This particular blog will make you discover why feedback is essential and how it can impact your online business while selling your products on Amazon. We have also mentioned the importance and need of this. So, what are we waiting for? Let’s dig in and find out?


What is the Amazon Seller Feedback?

Before going any further, you should know what exactly Amazon seller feedback is. Seller feedback is completely different from Amazon product reviews. You must be aware of the Amazon star ratings. Based on a scale of one to five stars, these ratings provide other potential customers a fair idea of what they can expect if they buy your product, precisely in terms of product quality, packaging, shipping, delivery, and customer service.

 

Customers who buy your product have 90 days from their order date to submit their honest feedback. What Amazon does is, obtain the average of previous reviews gained to calculate your seller rating.

 

That is displayed in terms of star rating or a percentage rating. Customers from various locations can view this vital information along with your product page and seller profile on Amazon. If you want, you can track your seller feedback and view your customers’ reviews using the Amazon feedback manager tool in seller central. At this panel, you also have the advantage of removing the negative reviews of your customers.


Importance of Amazon Seller Feedback for Brands/Sellers

As an eCommerce brand or seller, there are numerous reasons to pay close attention to your Amazon seller feedback. We have mentioned some of them below that can help you understand their importance more accurately.


Upsurge the Chance of Winning the Buy Box

There is no argument that Amazon is used globally to make a quick purchase. Today in India, customers from various regions use this impeccable platform to make a purchase of their choice. Millions of customers and sellers automatically increase the competition of winning the buy box. However, winning the buy box efficiently improves your chances of generating more sales in the Amazon ecosystem. It is not that easy, but manufacturing and selling quality products, on-time delivery, and excellent customer service can help you attain positive Amazon seller feedback. It creates your image as a trustworthy Amazon seller.


It Affects the Purchasing Decisions of Customers

In online shopping, customers don’t have the advantage of analyzing a product closely. They don’t even have any salesman to answer their queries. All they have are several reviews to determine whether the product is trustworthy to buy or not. They quickly check your feedback ratings to make their shopping decisions. The right amount of positive feedback and rating can convince them to make a quick purchase without doubting you and your products. In this way, Amazon feedback affects the purchasing decision of your customers.


Poor Feedback Ratings can Remove You from Amazon

Since its beginning, Amazon has been obsessed with providing a quintessential shopping experience to its valuable customers. This eCommerce platform is very particular in terms of its seller’s or brand’s performance. It has performance standards that are crucial for you to maintain. In lack of meeting those standards can result in suspension or even removal of your Amazon account. Amazon seller feedback is one of those standards that should be maintained. It ultimately increases the importance of seller feedback on Amazon.


Provides you Competitive Advantage

A positive Amazon feedback seller gives you a competitive advantage. Not every customer tends to leave feedback after buying your products, read every product review on your page, or check your feedback score. But there is the probability that they may take a look at them. Having positive feedback can never hurt their trust and diminish their reputation in the Amazon marketplace.

 

It is even more critical when you are directly or indirectly competing with millions of sellers and brands out there. Every day, a number of new sellers are joining this platform, so having positive feedback can help you immensely in terms of competing with them.


How to Attain Positive Seller Feedback on Amazon

After knowing the importance of Amazon seller feedback, it’s your turn to know how to attain more positive feedback or reviews. The following points will help you to gain positive reactions from customers.

– Offer a fantastic product with adequate service.

– Implement early shipping of placed orders.

– Always keep a check on your stock availability.

– Implement informative and accurate product listings.

– Ask your customers to leave seller feedback.

All these factors can make your customers happy and convince them to buy your product in the first place. If you can satisfy your customers at every point, they can eventually leave positive seller feedback for you. The above factors are not only helpful in attaining positive reviews but can help you sell on Amazon without any disruption.

 

It can also help in upsurging your revenue. In this regard, you can take the help of some Amazon seller software such as etraKY BS. This software can help you in increasing your product visibility not only on Amazon but on various marketplaces.


Conclusion

Thus, you must have understood the importance of positive seller feedback on Amazon. The more impactful reviews you will receive, the more efficiently it can help your eCommerce business move forward on Amazon. This platform is not only a selling platform anymore but has become massive in the past few years. Customers believe in the name of this outstanding eCommerce channel. That is why Amazon prefers to have sellers or brands with good reviews and reputations in the market.

 

Besides that, customers also don’t prefer to buy from you if you have a history of bad reviews. Although you can’t be perfect all the time, mistakes can happen from time to time, and you can experience low ratings occasionally. But the fact is that you must do all the possible things in your power to diminish them. You should not lose hope but continue to please your customers constantly. Buckle up and work towards it enthusiastically.

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Why Price Tracking is an Essential Component to Build a Successful Brand?

According to recent research, more than 65% of customers prefer to buy a product from online marketplaces purely in terms of the best price. Customers like to shop from eCommerce websites because it is convenient, easy, and offers so many choices to them. In addition, customers can efficiently compare the pricing of individual products on various marketplaces and select the best deal. It means you must maintain your products’ price hygiene across various eCommerce channels. You risk losing valuable customers if you don’t know how to set a dynamic price for your products. It can diminish your brand value as well.

As a brand, you need to understand and visualize what is happening in the online industry. In terms of building a successful brand, you also need to track your competitors’ prices as well. To attract customers to your products, it is crucial to keep a check on competitors’ prices. It will help if you implement a price tracking strategy to establish your brand as one of the customers’ favorites. It is one of the powerful aspects of SCRAP, our new strategy to power up your brand effectively. In this blog, you will learn why price tracking is essential to building a successful brand and how etraKY BS can help you with this.


Why Price Tracking is Important for Online Brands

You can not deny the fact that competition is surging on a daily basis in the eCommerce industry. Customers have millions of options for buying one single product. To attract customers to buy your product, you need to track, compare and analyze your competitors’ product prices. In such a way, you can offer something different to your customers. Remember one thing, until or unless you are not offering the best deal to your customers, you won’t be able to increase your sales. Apart from that, price tracking is essential in terms of maintaining price hygiene across the channels. It can not only help your brand to stand out differently but also helps you in generating more sales. Let’s see how tracking price benefits your eCommerce brand.


Monitor Your Competitors’ Price

Price tracking is beneficial in monitoring your competitors’ prices across various eCommerce channels. Suppose your competitors sell the same product as yours at a lower price. Why would a customer buy your product instead of theirs? However, by monitoring your rivals’ prices, you can set up your product prices accordingly and accelerate your sales rapidly. In this varied process, etraKY BS works as an eCommerce price tracking software. It offers you quick reports on who is on the buy box at present. This software can provide you with the sellers or brands’ name that has attained the highest buy box button. etraKY ensures you won’t lose your revenue because of poor pricing management. It provides insights into competitors and lets you be on the same page.


Dynamic Pricing Control

The importance of price tracking increases when it comes to controlling the prices of your products in diversified markets. Price tracking is not only about applying a lower price than your competitors. Sometimes customers don’t prefer to buy the lower price products. Because of their mentality, most of them think that if a product is lower in price than others, that means the manufacturer has compromised with the quality. At this point, you need to control the prices dynamically. After analyzing your competitors’ market trends and prices, you need to act smart and offer a reasonable price to your customers. To implement this process vigorously, etraKY BS can incredibly help you.


Control Price Breaching

Pricing tracking is crucial in terms of controlling the price breaching across multiple eCommerce platforms. As an eCommerce brand, you must have experienced the issue of price breaches from the sellers’ end. Sometimes sellers sell your products at a lower price than the authorized ones. It is called price breach, and this practice takes place due to the less surveillance on eCommerce platforms. This activity can affect the pricing policies of your brand and leave a destructive impact on customers as well. To avoid this situation, you can take the help of etraKY BS. This enormous software provides you the assurance that you have complete control over every seller’s operating system. It sends you real time WhatsApp alerts whenever a seller breaches the market operating price. You can monitor them and can take the required actions against them.


Historical Price Movement

History repeats itself, and this statement also applies to the eCommerce pricing strategy. Historical access to pricing is essential to analyzing your past pricing strategy and can help you improve your current prices. Historical prices help you know what may go wrong and what can help you generate more sales. It is one creative way to revamp your pricing policies while dealing in this highly competitive and sensitive industry. As an intelligent price tracking solution provider, etraKY BS helps you extract your historical price data. In such a way, as an eCommerce brand, historical price movement can let you apply most dynamic prices to your products. Eventually, in such a manner you can retrieve more customers and stand ahead of competitors in terms of pricing management. To get your historical price movement, etraKY BS is here to help you. It provides you the data of your pricing history, and you can specifically use that information to power up your brand at various eCommerce sites.


Seller-Wise Price Monitoring

Price tracking is essential in the manner of seller-wise price monitoring. It provides information about all the various sellers at what pricing they are selling your products and who have achieved the buy box button. However, you can not get this data manually; it requires automation. In this regard, etraKY BS can help you effectively. It works as server-based software and doesn’t leave any chance of mistakes or delays. By accessing these data from anywhere at any time, you will be able to see the pricing of every seller and analyze who is performing well. Later on, you can use the most prominent pricing to sell your products. etraKY BS provides you the seller-wise monitoring data through tracking their locations and rectifying the price at which your products are being showcased on channels. Our software is eligible to monitor the price of your sellers from diversified eCommerce channels such as Amazon, Myntra, Messho, Flipkart, Ajio, etc.


Conclusion

Now hope you understand why price tracking is essential to building a successful brand. Pricing can affect your overall brand success as it directly impacts the shopping decision of your customers. In case of a poor pricing strategy, you can lose your potential customers, and they can buy similar products from your rival brands. In such a manner, as a price tracking software, etraKY BS can help you intake a hold of conversions through tracking price on various eCommerce channels. We provide you with a real-time Whatsapp alert to notify the situation of price breach and MOP (Marketing operating price). Apart from that, etraKY BS provides you with extensive data on historical price movement and seller-wise price monitoring. All these features can ultimately help you provide an excellent customer experience and automatically upsurge your sales.

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Why Do You Need to Keep a Check on Product Availability & How etraKY can Help you monitor this?


As an eCommerce brand, your success depends on so many factors. One of them is customer satisfaction; without it, you can’t be able to establish your brand on various eCommerce marketplaces. These days customers have complete control over online marketplaces. To fulfill the demands of your customers you require an appropriate view of product availability. You need to know location-wise product availability and how soon it can get delivered to your customers. If you cannot monitor product availability, your customers can buy the identical product from somewhere else. Poor product availability analysis can also lead you to overstock the products as well.

A lot can happen if you are not able to keep a check on product availability. Availability is the essential aspect of SCRAP, a tested strategy that can help you create a successful brand story. To enhance your brand’s trust and credibility, it is essential to always have clarity in your product’s availability across multiple channels. Suppose customers rely on your brand for any specific product, and that is unavailable in your stock.

 

Undoubtedly, it can affect their trust and convenience them to purchase from your competitors. In this special edition, we have mentioned why you need to keep a check on product availability and how etraKY BS can help you with it.


Significance of Product Availability

If you have listed products on various eCommerce websites, then it is vital to know the location-wise availability of each product. The unavailability of listed products can disappoint your customers if they find that products are unavailable for delivery. It can make you lose your potential customers. Unlike physical stores, customers always have access to buy their desired products anytime from online marketplaces. That is why product availability is crucial to never miss out on a single customer.

 

The unavailability of products can impact your annual revenue. Nowadays, eCommerce channels have moved to a hyper-local fulfillment model. Hence, it is more critical for you to get actionable insights into multiple pin codes and cities you are operating. To monitor your product availability efficiently, etraKY BS, a brand analytics tool, can help you immensely.


Reason You Need to Keep a Check on Product Availability

Apart from increasing your customers’ trust, there are other reasons to keep checking products’ availability. Here we will mention some of the other essential reasons you need to analyze your products’ availability.


Maximize Your Conversion Rate

Unavailability of products can disappoint your customers to the next level. Once you fail in fulfilling your customers’ demands, they may never return to you. It can minimize your conversion rate as well. To maximize your conversion rate, it is crucial to keep a check on product availability. As a brand, if you want to make a robust market presence, you must have a complete idea of available or unavailable products in your stock. But it is not that easy to monitor your stocks all the time.

 

To handle this situation adequately, etraKY BS is here to help you out. It provides real-time data on your inventories and notifies you as soon as any product gets out of stock or back in stock. It can save you from overstocking the products and ultimately save your money. With etraKY, you will never get in a situation where your customers get disappointed. You can escape the situation of Oos very well. It can result in you maximizing your conversion rate.


Upswing Sales Opportunities

Whenever a customer faces unavailability at the time of purchase, the demand for that specific product naturally goes down. It can impact your sales performance drastically. That’s why it is important to always keep a check on product availability so that your customers never face an out-of-stock situation while shopping. Available products can increase the demand of the customers and ultimately helps you upswing your sales opportunities.

 

If you want your products to always be in demand, you need to constantly check whether products are available in your stock or not. Always ensure that products are visible and available for your potential customers. In such aspects, etraKY BS can help you in constructing a better mechanism by keeping a check on availability on a real-time basis.


To Attain Positive Customer Review

Once customers start trusting your brand for a specific product, they always want to buy the same product. However, their trust can get broken if they find that the product they are looking for is not available at the time of purchase. In such a scenario, they can leave a negative review that may create a challenge for you in building more customers. Several eCommerce platforms have the review and rating feature; if your products don’t have good reviews, it can negatively impact your targeted customers.

 

To attain positive customer reviews, you need to ensure that products are available to fulfill their demands. You need to consider this as a primary requirement for your eCommerce business. As a brand analytical tool, etraKY, BS provides complete visibility of your inventories across the channels and helps you meet the demand of your customers. In such a way, your customers never get disappointed, and you can attain their positive reviews.


Outride Your Customers

Customers looking for a specific product to buy from your brand can not select you if they find the out-of-stock situation repeatedly. Customers do not have the patience to wait and let the products get back in stock. In the case of Oos, your customers can move to your competitors to make the purchase. It can leave you behind your competitors and let you lose your valuable customers. If you want to outride your customers, you have to keep a check on product availability. Customers have thousands of options for one single product.

 

So it would be best to be alert about not losing a single customer. You need to provide a dynamic customer experience to beat your competitors. As a brand, you must put extra effort into presenting your products online. It should be a matter of consideration for all the brands out there. With etraKY BS, your competitors will never be able to fetch your customers. To compete effectively with your customers, this software provides you with tracking records of your stocks on a real-time basis.


Conclusion

Satisfying your customers in every circumstance should be the ultimate goal of your online business. You can not write your success story without pleasing your customers. Customers are the primary focus, whether online or offline because they decide your fate. That is why it is essential to always keep a check on your product availability. Customers visit an eCommerce website to make a reliable purchase. If they find your brand reliable for them, they will make the purchase again and again. But if you fail in fulfilling their demand just for once, it can hurt your brand’s credibility.

 

However, to save you from such situations, etraKY BS focuses on accelerating your brand’s flexibility. As a software, it minimizes your problems related to product availability and sends you a notification on a real-time basis. It can help you with multiple channels to keep a check on your inventories under a single panel. etraKY BS can help you forecast the upcoming trends and demands of the eCommerce industry. Especially during peak time, you can arrange your stock before the sale and fulfill the demand of your customers.

 

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Role of Content and its Impact on eCommerce Brand Performance!

The eCommerce industry has provided an immense opportunity for brands and sellers to make their presence on the various eCommerce platforms. However, having an eCommerce business is not as easy as it used to be. These days customers have so many possibilities to choose from that it is a combat for brands to stand out from their competitors and for customers to find a brand they can trust completely. The crucial difference in success is a fusion of ingredients among essential, appealing, and upgraded product content. 


The best product content is a part of our brand new strategy SCRAP. It is also a collaboration of informative product descriptions, engaging product titles, and high-resolution images. It should contain relevant keywords to attract the target customers. Product descriptions and product titles are essential to creating a successful brand story.

 

It helps your product to become more visible on various eCommerce platforms. Necessary and accurate information about the convenience of the product for the customers to make a purchase. In this blog, we have mentioned why every aspect of product content is essential for your online brand and what could be a possible impact. We will also let you know how etraKY BS a brand analytics tool can help you enhance your product content.

 

Why all the Aspect of Product Content is Essential for Your Brand


As mentioned above, there are three significant aspects of product content: product description, product, title, and product image. These aspects can eventually help you increase your brand awareness, credibility, and revenue. Let’s see how these aspects of Content can be essential for your brand.


Product Description

In eCommerce, industry customers do not have the advantage of evaluating the product physically. All they have is a product description, so it should be precise and informative. You must include bullet points in the description as it helps the customers to read the essential information promptly. The Content of your products should be specific and accurate, and you must add all the specifications of your product. Suppose you are selling mobile phones; you must add the brand name, camera features, display screen, and the information about battery and processing.

It helps customers to know more about the product and further convinces them to buy your product. Apart from that, your product description content should be simple and understandable for a layman. Product content is your ultimate chance to show your authenticity; you can tell your customers why they should select your brand and why your product is a perfect fit.

As a marketplace seller analytical tool, etraKY, BS notifies you whether your product description is user-friendly or not. This quintessential software can even let you know whether your description includes the bullet points or not. In such a way, etraKY BS can help you implement a dynamic product description. Follow these essential steps to revamp your product description.

  • Try to write the product descriptions in your own words. Copy-paste can diminish the actual essence of your product.
  • Always try to highlight the several qualities of the product.
  • You must add how it can resolve specific problems with your product description.
  • Write a product description according to your targeted customers.
  • You must add specific details of your products in the description.

 

Product Title

Product title is also an essential part of product content. The title of your product helps your customers to find your product quickly. Product title also helps increase your product’s visibility on various eCommerce websites. You must include your brand’s name, product name, variant, color, flavor, and material. Apart from that, the product title must also include the size, quantity, and unit of length. All these aspects are vital to creating an attractive product title. Besides that, you must add relevant keywords with the title.

Keywords can help your product appear in several eCommerce sites’ search bars. So, it is crucial to add an appropriate product title while listing them on diversified marketplaces. To make a complete product title, you can take the help of etraKY BS, which can effectively guide you in adding a decent product title. Here we have mentioned some of the essential points that can help you enhance your product title.

  • The quality of the Content language should be easy to read and understand for customers.
  • The structure of the product title should be appropriate and include the brand’s name and specification.
  • Use the SEO-based top-ranked keywords with your product title.
  • The product title should be simple but searchable for customers.

Product Image

Unlike a physical store at online shopping, customers don’t have the advantage of verifying the product too closely. Images are the only thing they depend on for a quality purchase. So, if your products do not have high-resolution images, it can drastically affect customers’ shopping decisions. You can build trust in your products in customers’ minds with high-quality images. They got the advantage of analyzing the products more closely. It can give them a proper online shopping experience.

 

High-resolution images can help your brand build trust among the customers. It will help if you consider that images leave the first impression of your brand on customers. That is why it is required to add high-quality images of your products. The following steps can help you in intensify your product image.

  • The image of your products should be attractive and tempting.
  • Image resolution should be less than 1080mp.
  • You can use plain white backgrounds as it provides a clear view.
  • If you are selling fashion apparel, you can use a dummy or models to represent your products well.
  • You must add the different angles of the products for a better extensive view.
  • To provide a clearer view of your products, you must add zoom-in features.
  • Always try to add a bigger size of the product images.

After concentrating on these three significant aspects of Content, you will be able to make your brand more impressive than earlier. All it requires is an elaborative product description, product title, and product image. These three primary aspects of the Content play a crucial role in building the excellent reputation of your product. It enhances product visibility and lets your customers find your products online.

 

Conclusion

Customers worldwide use the eCommerce marketplaces to search, compare and learn about products before making a purchase decision. Occasionally, customers do visit some eCommerce sites and make the purchase immediately. They apply this process only to those products about which they have strong brand loyalty or trust. The connection between eCommerce platforms and online product content is more essential than ever; captivating customers with great products and keeping them engaged is achieved through impressive Content, both in terms of text and images.

 

With a better understanding of the motive and development of great Content and well-planned e-commerce strategies, brands can revamp their eCommerce presence to exceed customers’ expectations and be in a stronger position regarding their competition. Content is the key that helps your customers look for a specific product on various platforms per their requirements. If your Content is not up to date, your customers will never be able to find your product, which can ultimately reduce your sales and trust in the market. However, to place strong Content to your products, etraKY BS can help you immensely. It gives you the proper visibility of your product content across multiple platforms.

 

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