Pricing

MOP stands for Market Operating Price which allows sellers to offer the product at an allotted price while exposing them for sale. Through this, brands can ensure an efficient profitability without compromising on conversions. It is important for brands to keep checking their rivals’  MAP to plan their product price to be at par. It is suggested to have an automated tool for such monitoring so that you may not lose on your evaluation any time.

There are few robotic tracking solutions available that work as a back-office support to provide details regarding your rivals’ pricing and how often they go dynamic. This is completely a confidential method of tracking that does not let your rivals’ know about it. You may get access to their activities and their pricing plans through instant reports effectively and smartly and take advantage of driving their customers to you.

Tracking is a method adopted by many brands on eCommerce platforms so that you do not dilute yourself in such a sensitive marketplace. In case of branding and sales enhancement, tracking reports help you to analyze which one has the control in the current market scenario. Also, regular tracking allows you to make better marketing strategies to overcome such rivals’ and outshine the industry.  Eventually, you will be able to rule the selling opportunities and increase your brand name.

etraky Brand Studio is the only tracking software that alerts brands instantly not only on email but WhatsApp also regarding any price violation happening under your brands’ banner. This keeps you updated about your products’ pricing and eliminates unauthorized selling techniques that hamper your brand standard.

Historical reports on brands’ product and its pricing helps them to compare their business condition in terms of Share of Search frequency, Buy Box Button frequency, tracking listing hijackers, etc. With this, the brand can easily rectify when the sales went down and the reason behind it. It also helps to keep strict control over sellers and rivals’ too..

Automated tracking reports include information about products which are live on various eCommerce sites and allow brands to examine their fill rates as well on a real-time basis. These reports can also be used to check whether sellers are dedicated to increasing sales or not.

Share of Search is the position of visibility a brands’ product achieves through listing quality score in an online marketplace. It is important to focus on it because if a product has effective keywords they may be on the top of SERP rankings and hence their customer would easily visit to purchase even on a laptop or a mobile device. This ensures good customer reach that leads to high selling profits.

Yes, it is crucial to keep an eye on your competitors’ pricing methods and performance because it gives an idea where you can improve your products’ pricing as well. At times, some brands’ offer the same product at a lesser price that gets away the potential customers. That is why you must not be left behind, hence a regular check on rivals’ performance compete strongly in the market.

Unknowingly, sellers who are unauthorized from the brands’ side deal with duplicate products on their brand name which lowers the brand image in front of their loyal customers. Thus, a versatile computerized tracking system needs to be implemented to avoid such violations and ill-management in marketing.

Tracking on a virtual medium gets hard in extracting the data effectively. Therefore, an automated tracking tool is highly recommended that not just give you comprehensive reports on areas of pain but also establish a 24/7 surveillance over your competitors by giving instant alerts.

Absolutely not, a brand does not require any technical integration to install a computerized tracking tool to keep robot-generated records of their rivals, sellers and products. It is the easiest, fastest and strongest method used currently by many big brands.