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Tremendous Ways to Boost ASIN Identity on Amazon!

In the competitive pace of the eCommerce industry, Amazon has acquired a dominant position in the market. This marketplace is not only popular in India but all over the world. You will find Amazon grabbing the top position if you analyze the country’s most popular online channel. This is why nowadays, brands are also considering the importance of having a robust marketplace strategy.

Due to the immense popularity of Amazon, the number of sellers and brands has also increased globally. If we talk particularly about India, the number of sellers and brands has also increased immensely on Amazon.in as well. So, this whole scenario has automatically upscaled the competition among brands and sellers more fiercely than ever to boost the ASIN identity for their products. ASIN refers to Amazon Standard Identification Numbers. This is supposed to be a unique ten-digit alphanumeric number. This number is used to identify a specific product on Amazon. You must understand that if you are an ASIN number it helps boost your product visibility and identity in this gigantic marketplace. Here in this blog, we have highlighted five essential tips to boost the identity of this unique number.


How to find an ASIN Number on Amazon?

Before going any further, it is way more important to know how to find out your ASIN number on Amazon. As an Amazon seller or brand, you can find out this unique number of your listed product through your seller central portal. To get a glimpse of the first, you need to log in to your seller central account, click on the inventory tab, and select “manage inventory” from the drop-down menu. The next thing you will see on the screen is your products which will display in a table format with their specific Standard identification number. In the process of selling products on Amazon, an ASIN number should be mentioned in two places that allows the customers to identify it quickly while going through the product listings.

Product URL: One of the fastest and easiest ways to identify this unique number is from your browser, which includes a URL. Now you can open the product page by clicking on the product from the search results.

Product Information Section: To find the Amazon Standard Identification Number from this section, you need to find this number on the page by scrolling down to the product information section.


Five Phenomenal Tips to Boost ASIN Identity on Amazon


In this particular section, we will introduce five crucial tips that can boost the identity of ASIN numbers on Amazon. Let’s find out what these effective tips are and how they can help scale up the identification of this unique number.


Enhance Brand Awareness

For a successful product launch on Amazon, brand awareness is the key to let your brand flourish and grow compellingly on this platform. To enhance brand awareness, you can take the help of various advertising techniques provided by this marketplace. You must understand that advertising your products on this platform can effectively boost ASIN identification and lets your customers locate your products effectively to buy them in the first place. However, suppose you are advertising your products outside Amazon, such as on social media platforms like Facebook, Instagram, or even through email. In that case, you must add a link with it that can let your customers open the product page on Amazon only.


Add Variation of Products During the Listing

Product variation significantly allows brands and sellers to represent their products in various colors, sizes, materials, flavors (if applicable), quantities, etc. These variations can not only boost the identification of ASIN but also enhance your customers’ shopping experience and ultimately increase your conversion rate. Make sure you add up these product variations while listing them on Amazon. Apart from that, adding product variations can also help to increase your search rank on this platform. As an online brand, you must keep this in mind; you should create valid variations based on the product category. This practice can minimize the confusion of customers regarding any specific product.


Consider the Importance of Customer Reviews

According to Amazon’s algorithm, it considers customer reviews and feedback to determine the product’s worthiness on this platform and make them visible on the search engine ranking page. Let me tell you, a newly uploaded ASIN number leads to a lower conversion rate because of the lack of customer review on the product page. As per a recent survey, it has been found that to buy any specific product from Amazon, customers use the search engine of Amazon only. That is why acquiring good ratings for every product and positive feedback is recommended. You can take advantage of Amazon’s early reviewer program if you sell products based on a third-party business module. It can help you attain reviews on your products by encouraging the customers to leave their authentic opinion about the product.


Get Along with Amazon Advertising Ecosystem

If you consider Amazon a primary sales channel for your brand, you must acquire a customer-based advertising strategy. Believe it or not, you can implement several on-platform marketing approaches to boost the identity of Amazon Standard Identification Number. As a brand, you can choose to invest in sponsored ads that can make your product visible on the first page of search results and provide instant visibility that can ultimately increase your overall revenue. To maximize your sales volume and make your ASIN number discoverable, you can also offer discounts and coupons to attract customers. This practice can even make your products considerable for Amazon lightning deals as well.


Prepare Your Inventory for Product Launch

A successful product launch on Amazon requires you to select the right time for the launch carefully. Before launching your products, you should prepare your inventory first by adding product descriptions, images, videos, and titles. This practice also ensures that your product will be made available for sale as soon as possible. As an Amazon seller or brand, you must know the importance of a phenomenal product launch on Amazon and how it can affect the identity of your ASIN code or number. Hence, it is imperative to know to prepare your inventory and keep your stock up to date before the launch to enhance the discovery of this unique number on Amazon. In this regard, you can even use a stock monitoring tool such as etraKY BS. It sends notifications whenever a product gets out of stock or back in stock. In this way, you won’t get trapped in the situation of Oos.


Conclusion

You need to understand that Amazon Standard Identification Number is essential to selling products successfully on this excellent eCommerce platform. It will help if you make it discoverable because it helps you for tracking your inventory. It also works as one of the reliable references for indexing product catalog pages which you can use later for searching purposes. There are millions of products listed on Amazon, and it is evident that it’s not an easy task to search for a specific product without using a unique identifier number. ASIN is also necessary to maintain the identity of your online business in this marketplace. It allows customers to find your product without any hassle.

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How can an Amazon Individual seller get approval to sell beauty Products?

The eCommerce industry has become fiercely competitive over the past few years. This industry has the potential that can help you accomplish your business goals. Nowadays, almost every product is available on online marketplaces to fulfill customers’ requirements. A few years back, no one had ever imagined they could even buy beauty products from eCommerce marketplaces. But today, it is available on almost every prominent eCommerce platform.

However, today we are specifically focusing on selling beauty products on Amazon. Indeed, individual platforms also sell only beauty products, but Amazon is globally famous and customer friendly. It serves PAN India, which is why customers trust this platform more than any other. On the other hand, because of its customer base, it is safe and secure to sell beauty products on this platform. But it is not that easy as you need to get approval from this platform first to go further. It seems to be a daunting task for you, but with the right tactic and knowledge, you can get instant approval. This blog will discuss today how an Amazon individual seller can get approval to sell their beauty products on this marketplace.


Why Do You Require to Get Approval to Sell Beauty Products

Cosmetic or beauty products come into direct contact with the customers’ skin, which makes them subject to strict, stern regulations. Amazon and other marketplaces do not get into any trouble or issues of discomforting and harming their customers. That is why all Amazon individual sellers must get approval before selling beauty products on this platform. This platform needs to assure its customers that whatever beauty products they will buy from this platform will not harm them. To uphold its reputation and boost customers’ safety, it is essential to set a standard for selling such products. Now it has become more than clear why you need the approval to sell beauty products on this platform.


What are the Requirements to Sell Beauty Products on Amazon

 

You must fulfill multiple requirements to get approval from this gigantic eCommerce platform.

Product Packaging Requirements

  • You must sell beauty products in the original sealed packaging you receive from the manufacturer.

  • All beauty or cosmetic products should be brand new and pristine.

  • Beauty products must contain a brand-identifying code; it can be lot numbers, serial numbers, or matrix numbers.

Requirement for Labeling & Product Detail Page

  • You must add up the product name.

  • Provide the details of products’ features, such as instant fairness and wrinkles minimizer moisturizing lotion.

  • Must provide the amount of each ingredient that has been used in the beauty product.

  • You also require to provide the list of all the ingredients.

  • As an Amazon individual seller, you must provide all the necessary warnings regarding beauty products.

  • If you are going to sell natural beauty products, then, in that case, you need to showcase the FDA approval.

Products and Ingredients Requirements

  • Beauty products should not be mentioned in an FDA (Food and Drug Administration) safety alert or recall.

  • Make sure that whatever beauty products you sell should not contain any banned ingredients.

  • Various beauty products you sell should not require a prescription or doctor’s guidance before using them.

  • Beauty products should not consist of any plastic microbeads.

  • According to Amazon rules and regulations, cosmetic products should not contain substances derived from sharks, whales, dolphins, or porpoises.

  • As an individual Amazon seller, you must know those beauty products that contain more than 12% hydrogen peroxide are banned from being sold on this platform.

  • Beauty products such as nail paint remover containing substances like acetone can not be sold more than sixteen in quantity at once.

  • You can not sell Instyler rotating irons on Amazon beauty products of Claire.

Beauty Products Category You can Sell on Amazon

 

At Amazon, there are several categories of beauty products that you can sell on this platform.

  • Skincare products ( Moisturizer, sunscreen, facewash, face scrub, eye cream, toner, cleanser, facemask, etc.)

  • Cosmetic products ( lipstick, eyeliner, eyeshadow, lip balm, mascara)

  • Facial Makeup ( Foundation, face powder, loose powder, concealer, highlighter, primer)

  • Hair care ( Shampoo, conditioner, mask, hair oil, hair spray, hair serum, hair color, etc.)

  • Oral care ( Toothpaste, toothbrush, mouthwash, gum protector, denture care, etc.)

  • Fragrances (Deodorant, perfumes, body mists, scented candles)

  • Tools and brushes (makeup brushes, hair remover, and styling tools)

  • Men’s grooming products ( Beard oil, trimmer, clipper, electric shavers, razors, shaving cream, hair gel, etc.)

  • Luxury beauty ( beauty products from various luxurious brands such as Gucci, Bobby Brown, Clinique, Pixi, Chanel, tom ford, etc.)

  • Salon and Spa ( Professional care shampoo & conditioner, hair mask, hair spa, hair spray, hair mousse, hair wax and gel, dry shampoo, hair serum, etc.)

     

Steps to Get Approval From Amazon

To sell beauty products on Amazon and get approval for it, first of all, you need to log into your Amazon seller central account and follow these steps to get the approval quickly.

  • Visit your seller central account and select inventory from the menu.
  • Select add a product and list the beauty products you want to sell.
  • Select the correct category in which your products fall
  • Check the listing limitations and apply if it comes back as a restricted category.
  • Now, you can select the request approval.

Four Fantastic Tips to Find Profitable Beauty Products to Sell

 

Always Find out the In-Demand Products

As an individual Amazon seller, if you are looking forward to selling beauty products on this platform, you should first find the in-demand beauty products. To generate immense profit, it is essential to consider customers’ demands. You can go through the bestseller section on Amazon and find products with thousands of positive reviews. It determines that such products are the most demanded products to sell. To get a clearer idea of this, you can even go through various beauty vlogs on social media and youtube.


Go Through Robust Research

Getting product ideas from reviews and feedback can help you select the right beauty products to sell. It requires a lot of time, effort, and a thoughtful mind. Try to gather as much information as possible, check out what your competitors are selling, and know the status of their profit margin. This practice can effectively let you consider which beauty products you should sell.


Choose the Right Category

To generate decent revenue from selling beauty products on Amazon, you must spend some time selecting the right category. Selecting the right category is imperative because some beauty categories are more competitive than others. Such as skincare and cosmetics, the sale of such product categories always goes high. Most customers only buy products from these categories only. However, doing your own research and selecting a category is still crucial.


Acknowledge Your Target Customers

Acknowledging your target customers is not only necessary to sell beauty products but for any specific products. First of all, you have to determine your target customers and find out their interests and requirements. For example, if you are selling makeup products, your target customers should be women between the age of 22 to 50.


Conclusion

This is how an Amazon individual seller can get approval to sell beauty products on this magnificent platform. Undoubtedly, beauty products are the top-selling products currently, and this industry is increasing daily. There are so many new brands that are going to make their market presence. So it is anyway profitable to sell beauty products on Amazon. However, you should follow various rules and regulations issued by Amazon not to get rejected. Check out the essential information we shared above before applying for approval.

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How Does a New Seller can Setup a Product Listing Page on Amazon?

Product listing pages on Amazon or any other marketplaces are equivalent to the storefronts of a physical store. As an Amazon seller or brand, your product listing is your storefront. A window display attracts customers to shop from a brick-and-mortar store; Similarly, at the eCommerce marketplace, your product listing title and image on a search results page are essential to get the customers to click the button and make a purchase. In this way, a customer can get a complete view of your products on the product page with the help of a description, images, and customer reviews.

Product listing provides all the essential information a customer needs before making a purchase. So, you can say that they are the key to making an astounding sale on Amazon. At eCommerce platforms, it is paramount that you craft your product pages in a way that is going to attract more and more customers easily and quickly. In this specific way, you will learn to set up a product listing page on Amazon.


Step-by-Step Guide to Setup Your Product Listing Page on Amazon

To start selling your products on Amazon, you need to list your products on this giant eCommerce marketplace. You have to create a new listing if you are new to this platform. You need to provide several essential pieces of information regarding your product, such as product category, brand name, product specifications, images, price, etc. All this detailed information can help you attract more customers and ultimately increase your revenue. Below we have also mentioned some of the vital listing steps for existing customers.


#Step1.

First of all, you need to create and log into your Amazon seller central account and click on “add a new product” in the inventory drop-down menu. This method is beneficial for all kinds of products; specifically, if it is your first listing, it may also involve some spreadsheets. If you are new to this huge platform, you must click on “create a new product listing.”


#Step2.

On the add-on product page, you need to click on “create a new product listing” you can find this option below the search box. You can use this section to upload a brand-new product that is currently not selling on this platform. As a third option, you can find the “bulk upload” option to the right of the screen and use it if you want to upload multiple products simultaneously.


#Step3.

Now click again on “create a new product listing”; you must assign your new products to a specific Amazon product category. To get the product category, you can either use the search feature or may browse the product category. However, using the search engine function can be easier to look out for a product category on Amazon.


#Step4.

After searching product categories in the search bar, you can see all possible categories for your specific product. There are multiple categories for a single product on Amazon, and you must select one more precisely and thoughtfully. Suppose you are going to sell water bottles; you can find more than twelve categories. In this case, you need to act smartly.


#Step5.


Set up a product listing page on Amazon can be the last and most crucial step. At this step, you will notice that your listing information has been divided into seven tabs: descriptions, keywords, images, variations, and necessary information. These are essential steps that should be filled out appropriately.

 

Steps to Set up a product listing page for Existing Amazon Seller


If you are already an existing seller on Amazon and your products are already selling on this platform, all you have to do to set up your product listing page is simply follow these vital steps:


#Step1

First of all search for a product that you want to list on this platform by using the product name, UPC, EAN or ISBN number.


#Step2

At this step, all you need to do is just scan the barcode of your products with EAN or ISBN and UPC number. It is the most vital step to sell your products on this gigantic platform.


#Step3

It is the last step for setting up your product listing page on Amazon. Here you need to upload all the relevant details in bulk by using standard and custom upload templates.


Essential Aspect of Product Listing Page on Amazon


Product Title: The product title is what your customers will see on your listing. It is essential to pack your product title with relevant keywords and features. Suppose you are a leather shoe brand; instead of just adding “leather shoe,” you can keep your title as “lightweight black leather shoe for men.” You can also add other features to your shoe brand as well. 250 is the character limit to write a product title on Amazon.

Product Description: To make your product presentable and increase sales, you need to inform your customers how beneficial your product can be for them. To inform them adequately, you need to provide an elaborative product description. The description should include size, shape, color, brand name, package quantity, material, or fabric type. It helps the customer understand your product better and impacts their shopping decision.

Product Image: At Amazon or any other eCommerce marketplace, images play an essential role. They have the power to increase and decrease your sales. A great-quality image provides a clear view to the customers and helps them to get a fair idea about the specific product. However, if images are not your priority, you may experience a poor sale because, during online shopping, customers don’t have the ability to touch or analyze the product physically; all they have is images, so you must focus on this aspect.

Keywords: For a proper product listing page on Amazon, you must add essential keywords to your description and product title. It can help your customers locate your product on Amazon and scale up your overall sales. To let your products appear in the search bar of Amazon, keywords are a must.

Conclusion

This is how you can set up a product listing page on Amazon. You must follow all the steps mentioned above to make your listing top-notch. Last but not least, do not underestimate the importance of product descriptions, images, titles, and keywords. Implementing this step carefully can take your precious time; at this point, you can take the help of a listing analysis software that can notify you every time your listing goes wrong. It is one of the impeccable ways to initiate an appropriate listing and generate hefty revenue. In this regard, etraKY BS can help you immensely and increase the level of product listing pages on Amazon.

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How to List Products on Flipkart, A Complete Guide for Online Sellers!

When it comes to top prominent eCommerce platforms in India, Flipkart is one of the considerable ones that many sellers prefer to sell their products on. However, sellers must follow some of the essential rules that can help them sell their products on this platform. This excellent platform came into existence in the year 2007. By providing benefits and services supremely to millions of customers, this eComm channel has marked a presence in the heart of every customer. That is why Flipkart has no lesser customer base than any other prominent marketplace in India.

It provided its services to PAN India and gained a compelling reputation among eCommerce sellers. Being a trusted online platform, it has an enormous customer base and encourages sellers to improve their selling skills and profitability with it. Due to its Indian origin, online customers around India believe it to be more authentic and affordable than any other online site. It offers customers an assortment of products and looks out for sellers who can dedicate themselves to acquiring their professional goals and follow Flipkart’s selling policies with steps. In this manner, before you start selling products, you, as a seller, need to list your products appropriately and precisely. This blog has mentioned some astonishing ways to list your products on this platform seamlessly.


Follow These Essential Steps to List Products on Flipkart


To list products on Flipkart, you need to follow these essential steps.

  • You need to visit the “my listings” section in your Flipkart seller account.
  • Now select the “add new listing” option on your listing management page, and then you can select “add a single listing.”
  • Then you need to select a relevant product category that Flipkart approves. If you want to attain another category, you must take approval from this platform.
  • After that, you must select a brand for listing and cataloging your products. You can view the approved brand under “brand selection” .
  • You can also use the search box to look for a significant brand for your product.
  • Now select the right brand name and create a new listing.
  • After this, you have to fill in the sections such as product descriptions, images, titles, prices, stock, and shipping details.

To list your products effectively, you can take the help of a listing quality analysis software to help you enhance your product description, images, titles, etc. Listing your products on this platform is divided into three sections.


#Section 1

The first section of the product listing on Flipkart involves price, shipping, and inventory information. You will find that these aspects have almost 26 attributes for a single product that are divided into 9 sub-headings, and each has mandatory and optional sections to fill. Here are a few tips on them to fill in the details without any errors.

Listing Details: As a Flipkart seller, you must provide your SKU ID (Seller Keeping Unit) to sell your product on this platform. You can see it in an alphanumeric identifier form.

Status: It is precisely for your listing status. You have to select “active,” and then your listings will be marked active to sell your products further on this platform. Customers can not have access to buy products from an inactive product listing.

Pricing Details: At this step, you need to implement a maximum retail price of your product in INR. Along with this, you also need to provide your selling price details at which rate you want to sell your products on Flipkart. It should always be below the product’s actual price.

Inventory Details: In this section, if you have opted for Flipkart fulfillment services, you must select a third-party seller or manufacturer from the “seller smart” option. After that, you need to fill in the details of the procurement type; it involves how you procure the inventory to fulfill the order requirements. Here you need to select in-stock from the main menu. Now, a seller will be required to fill in the procurement SLA (service legal agreement), which is the time you will require to ensure that your product is ready to ship. At Flipkart shipping, the acceptable value is for two days. At last, you need to fill in the details of your stocks; here, you need to provide several products to select that you want to sell.

Shipping Details: This category needs to provide essential information about who will dispatch or ship your order to the customers. Here it is recommended to select Flipkart because other options may show errors.


#Section 2

Section 2 is wholly dedicated to additional product descriptions. However, it is an optional yet necessary section for sellers. This optional section in Flipkart’s product listing has 29 attributes divided into four categories. You can skip this section, but providing relevant additional details about your products can help Flipkart and customers better understand your product specifications and features. Thus, it can help in adding tremendous value to your online business. This section has three subheadings:

General: In this subheading, you can provide some general specifications of your product, such as elaborative descriptions, keywords, and other essential information.

Dimension: To list products on Flipkart here, you need to provide the details of your product’s height, width, depth, weight, and some other applicable information regarding the measurements.

Box: At these subheadings, you need to provide information about the packaging box, such as mentioning the product name and other details about products that will be delivered to the customers in a single package.


#Section 3

It is the final and most crucial section of product listing on Flipkart. Images are the core of selling online products because it is the one and only aspect that attracts customers easily and quickly. Suppose your products have a clear, high-resolution image that is easily accessible to customers. It can surprisingly increase your sales, and even, at some point, it can minimize the return rate also. At Flipkart, you can add more than thirteen images of your products. You can upload images of your products from various angles, such as front, back, bottom, and upside. However, the image resolution should not be less than 500×500 pixels. Always consider proper lighting while taking pictures of your products, or you can hire a professional to photoshoot your products. In this section, you can also upload other relevant creatives and infographics to your products.


Conclusion

So these are some of the compelling steps to list your products on Flipkart. You can complete this process effectively by following the product listing steps. On this platform, product attributes can vary as per the selection of product category; however, most fields are identical for the categories on this platform. Double-check your listings once you go through all these sections because it is imperative for your sales. An incorrect listing can drastically affect your business, and you may lose your customers and your chance to sell your products on this eCommerce marketplace. To enhance your listing quality, you can take the help of some listing analysis software such as etraKY BS. It notifies you whenever a listing goes wrong, and you can quickly enhance them.

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What is Amazon Keepa, & How Can You Use it for Your Online Business?

To increase your revenue as an eCommerce brand and seller, it is essential to keep up with all the latest market trends and new pricing strategies that your competitors are already using. For a successful Amazon business, it can be one of the essential steps to figure out which data to pay more focus on and how to make sense of it. It is essential to keep track of all your product movements on Amazon, whether you are associating with this marketplace on a shorter or larger scale. Apart from that, this enormous platform is fiercely competitive these days due to its popularity and customer base.

To get on the buy box, you must offer your product range at attractive prices to your customers. An impeccable pricing strategy can increase your rank on Amazon, and multiple data points can encourage you to break a stock purchase or liquidation move. However, Amazon doesn’t provide you the ability to monitor your data simply, but third-party tools may always attempt to fill the void. This is where Amazon Keepa comes into the light. Brands and sellers can use this software as price tracking software on this gigantic platform. This blog provides you with a deep knowledge of Amazon Keepa and how it can be helpful for your Amazon business.

A Brief Introduction to Amazon Keepa

Keepa is an Amazon price tracking software that can be used in two forms; website and browser extension. It can help monitor the prices of thousands of products that have been sold on this prominent marketplace. It can help you keep track of price fluctuations of similar products that you are selling on this platform. Having such data can help you figure out how much time it truly takes a product to get sold on Amazon, and you can also save a hefty amount with downward price notifications. You must know that downward notifications refer to the product prices that are actually available at a low price but due to lack of knowledge and understanding you keep selling them at a higher price which can ultimately lead to you to less sales because customers can buy them at a lower price from your competitors.

Mainly, Keepa provides you with data on Amazon’s product selling behavior. This tool provides you with your sales rank chart and price history charts. At the Keepa website, you can also acquire additional tools for product research, evaluation, and discovery. You also collect data on top trending and most searched products, as this tool collects essential data from customers every time they view or search for a product. Hence, it can help you create the most extensive list of products customers want. Because of this compelling feature, you must consider acquiring this tool that provides much more besides pricing charts.

How Does Keepa Amazon Price Tracker Works?

Keepa Amazon Price Tracker tool is available in two formats; browser and website. In the following points, you will get to know about both of these formats and how different they are from each other.

Keepa as Browser Extension

The browser extension of this tool is entirely recommendable as it provides access to highly detailed and powered graphing and data. Keepa browser extension provides an add-on extension for Google Chrome, Firefox, Microsoft Edge, and Opera. It can help you in doing product research while browsing Amazon. Once you install this browser into your system, it will automatically provide you with a new price history graph that will appear directly on your Amazon product pages.

Keepa as Website

You can also use Keepa as a website, which is considered the most fantastic version of this tool. At Keepa.com, you will find its entire range of features and can use them per your requirements. Suppose you have an extensive list of ASIN numbers that you want to track; believe it or not, it will be an excellent place to do so. The amount of data and essential information these tools collect is mindblowing. It is handy and easy to use and can accelerate your overall business.

Essential Information that Keepa Provides

As an online brand, you might understand that data on current sales and prices can not tell you the whole story of your online business. You have to go a little further to generate outstanding revenue and profits. However, your current sales rank and product prices may reflect the normal selling condition of a product. Still, many factors can make current data an indigent reflection of your future selling scenarios. These factors include the following information that Keepa provides you effectively and efficiently.

  • It provides seasonal sales data.
  • Data on temporary lack of supply
  • A datasheet of temporary supply surplus
  • Keepa provides information on changes in supply to competing products.

These are some of the factors you must have seen because of short-term changes to your sales rank and price. Historical data and competitive pricing information can make you apply thoughtful and tremendous product pricing strategies, and it can let your business snowball.

Various Ways to Use Keepa for Your Amazon Business

Here we have mentioned some of the crucial ways in which you can use Keepa for your eCommerce business. These steps can help you in using the extension and website as well. Let’s see how it is beneficial for Amazon brands and sellers.
Keepa is color coded, and for each essential information, it has a new color. It shows Amazon Products in orange, new eCommerce platforms’ products in blue, used marketplace products in black, and the sales rank of a product in green color. You can get an idea of a product’s performance just by looking at the screen.

  • It shows quick results and allows you to display date ranges of a month, three months, day, week, or all the data the extension has on your file.
  • You can also view a spontaneous display of a product’s pricing history.
  • You can find out the sale rank of your products.
  • While using this tool, you can remove a set of data if you feel that your screen is overlapping or if you want to focus on a single aspect.
  • You can also find out an Oos (out-of-stock) and in-stock history of any of your products.
  • While clicking on all data sets, this tool shows you a green line on a graph to precisely indicate your sales rank history over the date range you have selected.

 

Conclusion

Being in the eCommerce industry in today’s world requires various skills and tools to manage your business wisely and profoundly. In this manner, Keepa is one versatile tool you could ever find to make your Amazon business reach the heights of success. However, this tool is not mandatory but highly recommended because of its remarkable features. Tracking your overall sales profile can be one of the beneficial aspects of this tool. A sales history knowledge and pricing strategy are more than enough for the success of your Amazon business. Apart from Keepa, you can use listing analysis software such as etraKY BS to scale up your product listing quality and attain immense benefits.

 

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What is Merch by Amazon India? 5 Essential Things to Know!

Suppose you want to sell your merchandise and print-on-demand products through Amazon. Believe it or not, it is one of the best ways to earn spectacular revenue from this eCommerce giant. If you want to start your eCommerce brand and sell customized and unique products, you can go for Merch by Amazon India. However, for clarity, you must know that this feature is not yet available for Indian customers. Still, you can design and sell merchandise through this platform to western countries such as the USA, UAE, etc.

Suppose you still want to start a Merch business in India. In that case, you can sign up on Amazon as a brand or a seller and start selling custom-designed Merch in India at a lower upfront investment and earn tremendous monthly and weekly royalties. For Indian sellers and brands, it can prove to be the most alluring income source. This blog contains some remarkable knowledge about this fantastic service of Amazon India. Find out what are the benefits of selling merchandise online through this eCommerce platform.

A Brief Description of Merch by Amazon India

You must know that Amazon merchandise service is basically for individual sellers and brands who want to launch their own merchandise and print-on-demand products on this platform by taking advantage of Amazon’s distribution, print-on-demand operations, and speedy shipping. Some renowned brands such as Disney, Cartoon Network, and Marvel use Amazon Merch to sell their official merchandise to customers through this eCommerce channel. However, this is not only limited to big brands; small brands can also implement this service and get approved to sell their print-on-demand products through Amazon and earn decent revenue. Now, this question must have arisen in your mind: how does Merch work on Amazon? Well, you can understand it in the following steps.

  • First of all, you have to apply for the Amazon Merch business.
  • Once you get approval from Amazon to sell your merchandise through this platform, you must upload your artwork.
  • After that, you need to select your product type and color.
  • The next step will be listing your designs and artworks on this platform and adding product descriptions of whatever product you choose to sell. The product descriptions should be short, crisp, and informative.
  • Once customers start buying your products, Amazon will handle the product page, followed by production, shipping, and customer service, all with no upfront costs.
  • You will get a royalty for your designs and artwork.

More precisely, we can say that Amazon merch on demand helps you to increase your profits through the sale of branded products designed by you. It is quite an effortless process to get started and sell merchandise from a product page on this platform. It is entirely a new way to connect with your customers outside India.

Essential Benefits of Merch By Amazon India

If you are an artist or a designer passionate about selling your customized merchandise, then Amazon is the most suitable platform for you. You can earn tremendous benefits from Merch by Amazon India service. Here we have mentioned some of the significant benefits of this impeccable personalized business service by this eCommerce platform.

Earn Tremendous Royalty

Merch by Amazon India provides you an impeccable chance to generate royalty by selling every merchandise product. This platform provides you a tremendous chance to earn lifetime royalty from the artwork as well. You can sell your designs to Amazon and attain royalty from them in a compelling way.

Eliminate the Risk of Inventory

It works as a print-on-demand business model if you plan to sell merchandise on Amazon. Thus, you do not require to stock up a heavy inventory. This platform will print your t-shirt only when a customer places an order and then process it directly to them. So in this business model, you only need to send your designs to Amazon, and they will handle the rest. However, as a merchandise brand, you can also list your merchandise on Amazon and manage a small unit of inventory per the customer’s demand.

Implement Prime Shipping

The Biggest Advantage of Merch by Amazon India is their fastest shipping method. The merchandise business model on Amazon provides the eligibility for free Prime shipping to fulfill the demands of your customers as soon as possible. Although for customers, it will be standard shipping for customers, and they can pay some extra amount to get their orders faster than ever.

Reach Out to Millions of Customers

As the most prominent eCommerce platform worldwide, Amazon provides you this ultimate chance to offer your products to millions of potential customers. However, this platform can not give you the guarantee of a sale but provide great exposure to your products. It can increase the chance of sales. If your product has a unique feature and attracts multiple customers, you have a considerable chance to generate decent sales.

Keep Track of Your Success

Selling your merchandise products on this platform can provide you the liberty to go through Amazon’s analytics and comprehensive insights. This platform provides you with every kind of data, from what are your best-selling designs to the all-over growth of your revenue generation. You can easily track all your business growth on this platform. It is essential for any business because without it you can not accelerate your business growth.

Products That You Can Sell on Merch by Amazon

Here is the list of some of the utmost products that you can sell through merch by Amazon.

  • Tanktop
  • Premium T-shirt
  • Pullover sweatshirt
  • Pullover hoody
  • Customized Pen
  • Cushion covers
  • Sunglasses
  • Caps
  • Shoes
  • Bags
  • Water Bottles
  • Phone Covers
  • Diary

How Can You Calculate Amazon Royalty?

First, you need to understand that the Amazon Merch business doesn’t provide you with complete ownership of your designs. The royalty amount you receive from Amazon can get directly affected by the price you set for your merchandise products, excluding the tax amount and the fees of Amazon. Various factors that affect Amazon costs have been mentioned in the following step:

  • If you want to produce your merchandise products, then Amazon will pay you the amount per sale.
  • Taking Amazon FBA (Fulfillment by Amazon) services can affect your royalty as you need to pay FBA fees to this eCommerce platform.
  • Product returns and exchanges may affect your Amazon royalty.
  • If you want to protect your brand from fraud, you can take the fraud protection services of Amazon, which may also affect your royalty.

     

Conclusion

Thus, Amazon Merch is a cost-effective and profitable income source for many designers, creators, and for those sellers, and brands who want to start their eCommerce business at a low investment. But the only drawback of this business model is that it doesn’t allow you to sell your merchandise in India. Still, it is one of the compelling ways to generate impeccable revenue and make your business worthwhile. If you have the talent to start your own designer range, you can go for Merch and take advantage of this platform on a larger scale.

 

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Amazon Brand Registry: Essential Steps for Your Brand Registration!

Amazon, one of the most prominent eCommerce platforms, provides tremendous brand exposure. However, you are not alone in this game; it’s a tough competition, so it is crucial to saving your brand from any kind of fraud and other copy activities. Selling your products on this imminent platform is a great way to establish your brand and generate profit. But you must take essential steps to protect your brand from gaining this opportunity.

This is when the Amazon Brand registry is required to save your brand from the illegal activities of other sellers. Believe it or not, according to research, it has been found that more than 40% of sellers are into hijacking others’ listings and selling similar products. Enrolling in Amazon’s brand registry is the best way to protect your brand from such forgery. This enrollment is a one-time investment to protect your brand forever. This blog has mentioned all the essential information regarding registering your brand on this platform.


What is Amazon Brand Registry?

It is an Amazon initiative that is designed especially for brands to protect their brands and provide them Amazon’s access to upgrade their marketing features and have complete control over their brand. It helps them to protect their registered trademark on this eCommerce venture. Being a brand, you can enroll in this program through your seller central account. This platform has a fantastic setup of algorithms to compile product information from multiple brands and sellers. Hence, a brand registry on Amazon is highly recommended if a brand has various sellers selling its products online. It can restrict various forgery tactics of sellers, and brands can protect their products effectively and efficiently. Through the brand registry, it can become easier for you to complain to Amazon in case of listing and product hijacking, as it will be proof that a particular brand comes under your ownership.


Why Should Brands Enroll in the Brand Registry Program of Amazon?

 

  • To Protect and Shield Your Products from Hijacking

Brand registry on Amazon is an essential part of the growth of your business and protects it from hijacking. In the eCommerce industry, hijacking is the most common fear most brands have. Undoubtedly, Amazon is one of the massive competitive channels with millions of sellers. They don’t hesitate to hijack others’ listings to stay competitive in the market. In this regard, the Amazon brand registry allows brands to own the buy box completely. In case any seller tries to hijack the products, you can directly contact Amazon seller support to get it eliminated.

 

  • Provides Complete Control of Product Listing

One of the essential benefits of a brand registry on Amazon is it provides complete control over your product listing page. As a brand owner, you have complete ownership of the product title, product description, and images, and you can use product id instead of UPCs and EANs. No one can hijack or copy your product listing without your permission. On the other hand, to enhance your product listing from time to time, you can take the help of listing quality analysis software such as etraKY BS. it can notify you whenever your listing goes wrong.

 

  • Access to Allow Sellers to Sell Your Products

The brand registry provides you the access and power to decide who can sell your products. You can select a seller that sells the products under your listing. Following are some criteria on which you should not allow selling products to these sellers.

– Sellers who sell products under their brand name.
– Sellers who also manufacture products.
– Sellers who sell white-label products.
 – It will help if you do not allow such sellers to sell your products because they can customize your product, and there is the possibility that they may sell them under their brand name.


What are the Pros & Cons of Brand Registry on Amazon


Every feature has its pros and cons; nothing in this whole wide world is entirely perfect. Here we have mentioned some of the specific advantages and disadvantages of Brand Registry on Amazon.


#Advantages of Brand Registry on Amazon

  • It provides brands with complete control over their product listing.

  • This impeccable feature has a more efficient internal team to help you fix various issues (regarding product and listing hijacking) and provides information regarding inappropriate listing.

  • Enrolling with the Amazon Brand Registry feature can provide you with a monitor tool for the safety of your brand on this platform.

  • This feature offers you a dedicated internal team for escalating and submitting IP violation claims.

  • It provides you access to Amazon A+ content to enhance the content quality of your product listings.

  • The brand registry can increase product visibility via alternative advertising methods.

#Disadvantages of Brand Registry on Amazon

  • Registering your brand on Amazon cannot restrict other sellers from selling your product on this platform. (Apparently, you have to take action against them and convey to Amazon about your ownership)

  • As an online brand, you do not have the power to blacklist any seller from selling your brand, and this part can only be done by Amazon.

  • You can not submit infringement claims against any other sellers.

Step-By-Step Procedure For the Amazon Brand Registry Program

Create Your Brand Registry Account

To register your brand on Amazon, you have to provide all the legal and corporate information. After that, you will receive a text from this platform to validate your identity as a brand owner. In the next step, you will be required to accept the terms and conditions and other policies. You have to click on the save button at the final stage.


Enroll Your Brand

After completing the account verification process, next, you need to enroll your brand, which includes four exclusive criteria.

Brand Eligibility: On this page, you need to insert the name of the brand you want to register. You need to provide your brand logo as well. After providing these details, all you need to do is click on the next button.

Intellectual Property: On this page, you need to select a type of trademark for your brand, trademark name, registration number, and registration office. After filling in all these details, you simply need to click on the next button.

Characteristics: On this page, you need to describe a bit more about your brand. Provide seller account information, vendor account details, and if the products have GTIN, EAN, UPC, manufacturing details, license details, etc. Apart from all this, you may require to provide the details of states where products are distributed. After providing all this information, click on the submit application button.


Acceptance From Amazon

After submitting your application successfully, Amazon starts its validation process, which may take approximately ten days. After that, they will activate your brand registry and send a code to the registered trademark office. At this point, you need to reach out to the trademark office, make them aware of this process, and tell them to forward the code to you. Remember, this code is an essential part of this process, and only then will you be able to log in to your Amazon seller central account. Once you log in to your account, you must paste the code and hit the go button. After entering the code, the process of Amazon brand registry may take 1-2 working days to complete the process.


Conclusion

Thus, this is why a brand registry is imperative in terms of establishing your brand on Amazon. It is one of the most remarkable ways to protect your brand reputation in the marketplace and let your business thrive without further hurdles. Suppose your brand has various products, then it has to be activated for all the products. As a brand owner, you must spend time on the brand registry because it is the most helpful way to protect your listing and save your products from hijacking on Amazon. On the other hand, this process is also crucial in terms of staying competitive and unique in the market.

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Top Trending D2C Brands in India That Are Ruling The Industry!

The ever-emerging eCommerce industry is a blessing for Indian brands and sellers. It allows them to connect with millions of customers from all over the country and simultaneously increase their business growth and revenue. However, this industry has various business models, and one of the most famous ones is D2C, which refers to direct-to-consumer. The D2C eCommerce market is growing furiously, and it has been predicted that by the year 2024, this business model may become a 100 billion dollar market.

The D2C industry has flourished significantly post the Covid-19 pandemic. If we look at the numbers, as of 2022, India has more than nine hundred D2C brands. Associating with various marketplaces, brands have established their eCommerce platforms to connect with customers directly. In this blog, we have mentioned some of India’s top trending D2C brands. If you also desire to establish your brands and adopt this business model, you must go down and read the journey of these following brands.

Top Eight Trending D2C Brands of India

 

MamaEarth

This beauty brand started its journey at a meager speed, but today it is recognized as a unicorn startup of India. It was founded by Varun and Ghazal Allah in the year 2016. Nowadays, it is tremendously popular among new generations. Mamaearth not only produces products for women but also for newborns and children. In the coming years, it will also add new product categories. It is not an easy task to sell products for kids as a new brand. It is really tough to gain customers’ trust for new brands, but this brand has cracked that trust by directly selling its products to customers. They had run a massive advertising campaign to sell their products to their targeted customers.

Pepperfry

When talking about stylish yet long-lasting types of furniture, Pepperfry is the first name that comes to mind. It is one of the famous D2C furniture brands in India that sells online furniture on its eCommerce platform. This brand was established in 2011 by two prominent Mumbai entrepreneurs; Ambreesh Murthy and Ashish Shah. Pepperfry has warehouses all over India that help them to deliver their products as quickly as possible to their customers. In the past few years, Pepperfry have rapidly expanded their business and now deal in Home Decor and essential home appliances products also. The individual seller can also list their products and sell them on this platform. Pepperfry also has its physical stores in various prominent locations in the country.

BlueStone

Jewelry designs have always been women’s first attraction, and Bluestone has changed the traditional way of buying jewelry. Today, one can simply buy their favorite piece of diamond or gold from the direct-to-consumer platform of Bluestone. This platform offers more than eight thousand jewelry designs in pendants, rings, earrings, bangles, bracelets, necklaces, etc. Gaurav Singh and Vidya Natraj founded this unique eCommerce platform in 2011. This platform follows an omnichannel way of selling its products. Bluestone has various investors, including Ratan Tata and Seema Capital. Bluestone has witnessed continuous growth and accomplished its goals of revenue generation.

Country Delight

Today customers not only buy clothes and other accessories, but they have the ability to buy even milk and other daily essentials from an online platform. The popularity of Country Delight is growing with each passing day. This D2C platform was established in 2013 by Chakradhar Gade and Nitin Kushal. Country Delight has an impeccable range of products such as milk, ghee, cottage cheese, vegetables, and fruits. Customers can subscribe to their services and get desired products daily at their doorstep. This platform has served over 1.4 million customers across the country in the past year. In the coming years, this D2C brand can deliver its products to more than seven billion customers across eleven Indian states. That is why it is counted as one of India’s top trending D2C brands.

Licious

In this fast-paced world, most of us haven’t had that much time to visit a butcher shop and buy meat and fish in a traditional style. However, D2C brands like Licious have eliminated this problem by effectively offering the best quality of clean and hygienic meat, chicken, fish, eggs, and other meaty products. This platform is highly recommended for the distinct quality of meat and seafood. It has more than four thousand employees who are dedicated to serving the customers within time. This platform has more than one million customer base at present. Abhay Hanruja and Vivek Gupta established Licious in the year 2015.

Bewakoof

Bewakoof is one of India’s top trending D2C brands that are quite popular among the young generations. This platform sells a wide range of trendy quoted t-shirts, dresses, footwear, mobile accessories, and other products. They have a partnership with Disney, DC, Star Wars, Marvel, and F.R.I.E.N.D.S., and this platform sells their merchandise, clothes, and other accessories also. This platform was established in April 2012 by Siddharth Munot and Prabhkiran Singh. This platform claims to sell more than one crore of products to approximately sixty-five lakh customers in the past year. They are aiming to make a record of selling more than two thousand crore products by the end of 2025.

LensKart

No one has ever thought that they could buy eyewear from an online platform. The emergence of Lenskart in 2010 has made it possible for ordinary people to buy their glasses online. This platform sells reading glasses, sunglasses, computer glasses, kids’ glasses, and lenses. The founder of Lenskart, Peyush Bansal, has completely changed the traditional way of buying online glasses. Customers can buy their choice of glasses from this specific platform at a reasonable price. Lenskart doesn’t allow retailers to sell their products on other eCommerce platforms.

Sugar Cosmetic

Beauty Industry is an ever-demanding industry all over the world. Women are always keen to try out new products when it comes to beauty and makeup and stick to one if it fulfills their requirements. With this vision, Vineeta Singh established this platform in 2015. This cosmetic D2C brand mainly targets women between the age of 18-25. In the current scenario, they have more than 3000 retail locations in more than 140 cities in India. Sugar Cosmetics also sells its products on eCommerce platforms such as Amazon, Flipkart, Nykaa, Purple, etc. They have an alluring range of beauty products such as foundation, mascara, compact powder, lipstick, eyeliner, etc.

Conclusion

Hence, above are some of India’s top trending D2C brands that have come a long way yet established themselves as the most popular brands in India. The D2C business model is expensive to acquire as you have to manage everything independently. However, if you have a vision of selling your unique products and earning decent revenue, you can go for this one. To manage your operations, you can take the help of etraKY B.S. This software provides you with the services of stock availability, listing analysis, review management, etc.

 

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What is Amazon A+ Listing, and How is it Beneficial for Your Brand?

Content is the king, and it will remain the same forever. As an eCommerce brand, you need to focus tremendously on product listing because it is something that represents your products on various online marketplaces. The presentation should be impactful and alluring along with attracting power so that customers desire to buy your products. A good listing involves an excellent quality of content, which you require to stand out from the competition. Not every marketplace understands the importance of product listing with great content, but Amazon understands its importance.

That is why Amazon provides an impeccable way to improve your product listing and constantly increase your sales. It provides you immense ability to create Amazon A+ content to improve your sales and increase your overall conversion rate. It can help you with scaling up your brand awareness as well. It requires an Amazon A+ content tool that you can find on the seller central page. It allows brand owners to design their listing more uniquely and creatively. In this blog, we have mentioned A+ listing and how it can benefit your Amazon business.

“According to this giant eCommerce marketplace, A+ content can help in increasing overall sales of an individual product by approximately 3 -10% approximately. If you have any confusion about this number, you can refer to an analysis performed by our survey, in this study they have analyzed 24000 websites that have experienced some around twelve billion impressions during the month of July and December. It has also been discovered that multimedia content can help in increasing impressions by three times.”

A Brief Description of Amazon A+ Listing?

Amazon A+ listing or A+ content is one of the excellent ways to enhance your conversion and customer trust in your brand. It can help you rank higher on Amazon’s search results or SERP pages. It is available for all registered brands, third-party sellers, and vendors. It includes multimedia content to make your product page enticing to potential customers. High-resolution images, high-definition videos, and premium content for the product description and title are the primary requirements for an A+ listing on this eCommerce platform. This premium content feature allows brands and sellers to use impressive text and images to replace product descriptions of their branded ASINs (Amazon standard identification number). It is a step ahead of the typical content interpretation that usually brands and sellers create to represent their products on this eCommerce platform. So we can say that Amazon A+ content is something that you require to dress up your products with, and your products are ready to hit the market.

Essential A+ Listing Guidelines for Brands

 

  • There are a few significant elements that you should keep in mind before implementing an A+ listing for your Amazon products.
  • Always keep in mind that A+ content can not improve your page ranking on this eCommerce platform as it requires a thorough optimization of your listings.
  • Before fulfilling the A+ content requirement and making your page live, it is essential to ensure that the content you have used is detailed to make your product representable. Once your page goes live, you only have two days to make any urgent or essential changes.
  • Your A+ content can get rejected by Amazon if in any way you mention your competitor or about their products.
  • The text and images you will use should be unique; you can not put copied content in your listing.
  • You are limited to only five product listings per vendor as a brand. So you need to choose your products more wisely and precisely.

Compelling Benefits of A+ Listing On Amazon

 

Up-Scale Your Conversion Rate

According to recent research conducted by Amazon, it has been found that the average conversion rate can increase if a brand uses an A+ content description by more than 5%. If a hundred customers visit your product page, at least thirty out of them can bring conversion to you. But if you want to increase this number, you must implement an A+ listing on your product pages. In addition to that, if you want, you can take the help of listing analysis software to enhance the quality. A+ listing can help you attract more customers and ultimately upscale your overall conversion rate.

Minimizes Returns Rate & Improves Ratings

Amazon A+ listing also provides you a better opportunity to elaborate on your products in detail. Adding great images, descriptions, infographics, and videos can provide a better understanding to your customers about your specific products. In such a way, they can understand what your product is all about, how it is beneficial for them, how it works, and why they must buy it simultaneously. Such essential information can automatically minimize the return rate and improve your ratings simultaneously. Implementing A+ content to your listing can influence the shopping decision of your customers. Suppose they already know about your product and have maximum clarity about it, hopefully. In that case, they will not return their orders and can also add positive reviews and ratings to your product page.

Represent Your Product From Every Possible Angle

Amazon A+ listing provides an outstanding feature to show off your product from every possible angle on this marketplace. This feature of Amazon allows you to add many images and modules to your product description that can effectively help you stand out from the crowd. It provides more than fifteen module options; you can find it on your seller central page and affix your product images from various angles. It provides an impeccable opportunity to be creative with the images and graphics to keep your customers engaged. This specific way of product presentation can add ample customers to your list and make your business thrive to the next level.

Make Your Customer Aware of Your Brand Story

Such kind of listing ability provides you a chance not only to sell your products to the customers but to your brand as well. Adding A+ content can increase your brand awareness by educating your customers about your products in detail. You can tell them your side of the story and add a good reason why they should buy your product. If they find your brand genuine and valuable for them, it will help you add more loyal customers to your list. You can add two lines with the product description about your brand story, which can do wonders for your brand.

Essential Steps to Create Amazon A+ Content

  • Go to your Amazon seller central page, click advertising, and then click again on A+ content.
  • Start creating A+ premium content for your product page.
  • Write enhanced product descriptions and additional content.
  • Add the language and name of the content.
  • Then click to add a module.
  • You can select various modules to add your brand logo, image header, standard four images with text, etc.
  • Now you need to apply your ASIN.
  • The last step is you need to review your content, and then you can submit it and wait for acceptance from Amazon.

Conclusion

Thus, implementing creative and high-quality content along with high-resolution images, videos, and infographics can make your product listing a+ listing on Amazon. It is crucial to make your content consumable for your customers. Do not overhype your product but creatively specify all the vital details. You can also use alt-image keywords to enhance the visibility of your product on the Amazon SERP page and on the Google search result page. Analyze your competitor’s products’ page and try to enhance your listing quality accordingly and better than theirs. You can even use listing analysis software to upscale your listing from time to time. In this regard, you can come along with etraKY BS.

 

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Five Best Strategies for Amazon Individual Seller to Make Most of the Great Indian Festival 2022!

In the eCommerce world, Amazon is one prominent marketplace attractive to consumers, brands, and sellers. Jeff Bezos established this mega platform in the year 1994. Initially, it was established as an online book retailer store. After going through a long journey today, it’s a number one eCommerce platform with an impeccable customer base. Brands and sellers want to be on this platform to make their eCommerce business thrive. Amazon started its operations in India in 2013 and became one of the prominent people’s choices online platforms that customers adore. This platform brought explosive growth to the eCommerce sector in India.

However, this alluring marketplace sells millions of products throughout the year, but it experiences a compelling amount of success during its Great Indian Festival sale. This blog will dive deeper into what Amazon’s Great Indian Festival Sale is, why it is vital for every Amazon individual seller, and how they can make the most of it. You must be aware of this sale, which will hit the market on the 23rd of September this year. So you need to pull your socks and attain immense benefits.


What is the Amazon Great Indian Festival?

Every year during the time of great Indian festivals such as Dussehra and Diwali, Amazon runs its Great Indian Festival Sale to attract millions of customers. It is a great selling strategy for Amazon to run a sale during the festive season. In India, customers usually shop their hearts out during these festivals, and this marketplace offers incredible deals to their customers and generates impeccable revenue. During this sale, Amazon offers massive discounts on a wide range of product categories, including electronics, home appliances, furniture, sports items, apparel, and home decor items. Believe it or not, this eCommerce giant generates a considerable portion of its yearly revenue and sales from this event.

According to research, more than 70% of Amazon’s individual sellers and brands have admitted that they generate 50% of sales only from the Great Indian Festival every year. This year Amazon is expecting more than a 22% jump in its GMV (gross merchandise value) from the previous year. Indeed it’s an excellent opportunity for brands and sellers as well to make the most of this big event.


Strategies to Generate Immense Profit as an Amazon Individual Seller

 

Enhance the Listing Quality of Your Products

Product listing is one of the most critical aspects of selling your products thoroughly on any eCommerce platform. Listing quality should always be top-notch if you want to sell your products during the Amazon Great Indian Festival or otherwise. You need to make your listing stand out from the rest to make the most of this sale. To make your product visually appealing to your customers, you must add high-quality images and videos of the products. Add elaborate, crisp, and informative product descriptions and relevant keywords.

Last but not least, the product title should be attractive and should also include the right size, color, and nature of your product. These are the few standards that must be maintained to make your product visible to customers. To enhance your product listing, you can take the help of listing analysis software such as etraKY BS. It can notify you whenever a listing goes wrong.


Revamp the Visibility of Your Products

Get this fact straight; you are not the only one who sells their products or wants to sell them during the lucrative Amazon Great Indian Festival sale. There are millions of sellers and brands waiting for this sale to make it a profitable affair for themselves. So it is essential to make your products visible to targeted customers. In this fierce competitive platform upgrading, your product visibility is crucial to making the most of Amazon’s Great Indian Festival Sale. You can improve product visibility by strategically affixing relevant keywords into your listing. To buy any product, every Amazon customer primarily uses their search bar, and if their searched keywords match your products, customers will be able to locate your product and buy them in the first place.


Offer Tremendous Discounts & Deals

Well, the Great Indian Festival is about getting huge discounts on almost every product category mentioned on Amazon. So to make the most of this sale, you are required to offer attractive deals to your potential customers. You need to offer your products at much more captivating prices so that they do not choose your competitors to buy their desired products. You can sell all your slow-moving stocks during this time of year by offering maximum discounts to your customers. In this, it will not affect your financial grounds.


Streamline Your Stocks

As an Amazon individual seller or a brand, you need to be aware of the fact that there is an intense chance of getting multiple orders during this sale season. So never lose a single sale and get the ball in your court. It will help if you keep a check of your stocks to avoid out-of-stock situations. It will be a shameful situation if you won’t be able to fulfill the orders of your customers, specifically during this sale. It can drastically affect your overall eCommerce business as you can lose your customers due to the Oos situation. So before the sale starts, stock up on the products you want to sell on Amazon during this massive event. Stock availability software can make it easier for you to escape the Oos situation by notifying you whenever a product gets out of stock or gets back in stock.


Let Your Customers Know About Your Offerings

Those who know Amazon must know about the Great Indian Festival Sale. What they don’t know is on which products they are going to get maximum offers. If you are going to be a part of this mesmerizing event, you must inform your customers about what you will offer them. You can take the help of social media platforms to promote the products that you are going to sell during this sale season.


Offers and Discounts That Amazon is Offering on Various Product Range

  • Home and Kitchen Appliances: Amazon is offering up to 70% discounts.

  • Mobile & Accessories: This platform offers 70% discounts on all mobiles and accessories.

  • Electronics: Amazon offers up to 65% discounts on all electronic items.

  • Fashion Apparel: Up to 75% off Amazon offers its customers an apparel range.

  • Daily Essentials: This eCommerce giant offers massive discounts on selected daily essential products. It can be up more than 70%.

Conclusion

You can sell an extensive range of products on Amazon during this massive festive sale. Millions of customers wait for Amazon Great Indian Sale to shop for their favorite products throughout the year. So, ultimately it is an outstanding opportunity for you to sell your products on Amazon during this event. All you need to spike up your sales during this festive season is to make a strategic plan, improve your listing, stock up your products, promote your products on social media, and you are good to go. These aspects are really important if you want to increase your revenue during this time of the year.

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