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Top Trending D2C Brands in India That Are Ruling The Industry!

The ever-emerging eCommerce industry is a blessing for Indian brands and sellers. It allows them to connect with millions of customers from all over the country and simultaneously increase their business growth and revenue. However, this industry has various business models, and one of the most famous ones is D2C, which refers to direct-to-consumer. The D2C eCommerce market is growing furiously, and it has been predicted that by the year 2024, this business model may become a 100 billion dollar market.

The D2C industry has flourished significantly post the Covid-19 pandemic. If we look at the numbers, as of 2022, India has more than nine hundred D2C brands. Associating with various marketplaces, brands have established their eCommerce platforms to connect with customers directly. In this blog, we have mentioned some of India’s top trending D2C brands. If you also desire to establish your brands and adopt this business model, you must go down and read the journey of these following brands.

Top Eight Trending D2C Brands of India

 

MamaEarth

This beauty brand started its journey at a meager speed, but today it is recognized as a unicorn startup of India. It was founded by Varun and Ghazal Allah in the year 2016. Nowadays, it is tremendously popular among new generations. Mamaearth not only produces products for women but also for newborns and children. In the coming years, it will also add new product categories. It is not an easy task to sell products for kids as a new brand. It is really tough to gain customers’ trust for new brands, but this brand has cracked that trust by directly selling its products to customers. They had run a massive advertising campaign to sell their products to their targeted customers.

Pepperfry

When talking about stylish yet long-lasting types of furniture, Pepperfry is the first name that comes to mind. It is one of the famous D2C furniture brands in India that sells online furniture on its eCommerce platform. This brand was established in 2011 by two prominent Mumbai entrepreneurs; Ambreesh Murthy and Ashish Shah. Pepperfry has warehouses all over India that help them to deliver their products as quickly as possible to their customers. In the past few years, Pepperfry have rapidly expanded their business and now deal in Home Decor and essential home appliances products also. The individual seller can also list their products and sell them on this platform. Pepperfry also has its physical stores in various prominent locations in the country.

BlueStone

Jewelry designs have always been women’s first attraction, and Bluestone has changed the traditional way of buying jewelry. Today, one can simply buy their favorite piece of diamond or gold from the direct-to-consumer platform of Bluestone. This platform offers more than eight thousand jewelry designs in pendants, rings, earrings, bangles, bracelets, necklaces, etc. Gaurav Singh and Vidya Natraj founded this unique eCommerce platform in 2011. This platform follows an omnichannel way of selling its products. Bluestone has various investors, including Ratan Tata and Seema Capital. Bluestone has witnessed continuous growth and accomplished its goals of revenue generation.

Country Delight

Today customers not only buy clothes and other accessories, but they have the ability to buy even milk and other daily essentials from an online platform. The popularity of Country Delight is growing with each passing day. This D2C platform was established in 2013 by Chakradhar Gade and Nitin Kushal. Country Delight has an impeccable range of products such as milk, ghee, cottage cheese, vegetables, and fruits. Customers can subscribe to their services and get desired products daily at their doorstep. This platform has served over 1.4 million customers across the country in the past year. In the coming years, this D2C brand can deliver its products to more than seven billion customers across eleven Indian states. That is why it is counted as one of India’s top trending D2C brands.

Licious

In this fast-paced world, most of us haven’t had that much time to visit a butcher shop and buy meat and fish in a traditional style. However, D2C brands like Licious have eliminated this problem by effectively offering the best quality of clean and hygienic meat, chicken, fish, eggs, and other meaty products. This platform is highly recommended for the distinct quality of meat and seafood. It has more than four thousand employees who are dedicated to serving the customers within time. This platform has more than one million customer base at present. Abhay Hanruja and Vivek Gupta established Licious in the year 2015.

Bewakoof

Bewakoof is one of India’s top trending D2C brands that are quite popular among the young generations. This platform sells a wide range of trendy quoted t-shirts, dresses, footwear, mobile accessories, and other products. They have a partnership with Disney, DC, Star Wars, Marvel, and F.R.I.E.N.D.S., and this platform sells their merchandise, clothes, and other accessories also. This platform was established in April 2012 by Siddharth Munot and Prabhkiran Singh. This platform claims to sell more than one crore of products to approximately sixty-five lakh customers in the past year. They are aiming to make a record of selling more than two thousand crore products by the end of 2025.

LensKart

No one has ever thought that they could buy eyewear from an online platform. The emergence of Lenskart in 2010 has made it possible for ordinary people to buy their glasses online. This platform sells reading glasses, sunglasses, computer glasses, kids’ glasses, and lenses. The founder of Lenskart, Peyush Bansal, has completely changed the traditional way of buying online glasses. Customers can buy their choice of glasses from this specific platform at a reasonable price. Lenskart doesn’t allow retailers to sell their products on other eCommerce platforms.

Sugar Cosmetic

Beauty Industry is an ever-demanding industry all over the world. Women are always keen to try out new products when it comes to beauty and makeup and stick to one if it fulfills their requirements. With this vision, Vineeta Singh established this platform in 2015. This cosmetic D2C brand mainly targets women between the age of 18-25. In the current scenario, they have more than 3000 retail locations in more than 140 cities in India. Sugar Cosmetics also sells its products on eCommerce platforms such as Amazon, Flipkart, Nykaa, Purple, etc. They have an alluring range of beauty products such as foundation, mascara, compact powder, lipstick, eyeliner, etc.

Conclusion

Hence, above are some of India’s top trending D2C brands that have come a long way yet established themselves as the most popular brands in India. The D2C business model is expensive to acquire as you have to manage everything independently. However, if you have a vision of selling your unique products and earning decent revenue, you can go for this one. To manage your operations, you can take the help of etraKY B.S. This software provides you with the services of stock availability, listing analysis, review management, etc.

 

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Five Best Strategies for Amazon Individual Seller to Make Most of the Great Indian Festival 2022!

In the eCommerce world, Amazon is one prominent marketplace attractive to consumers, brands, and sellers. Jeff Bezos established this mega platform in the year 1994. Initially, it was established as an online book retailer store. After going through a long journey today, it’s a number one eCommerce platform with an impeccable customer base. Brands and sellers want to be on this platform to make their eCommerce business thrive. Amazon started its operations in India in 2013 and became one of the prominent people’s choices online platforms that customers adore. This platform brought explosive growth to the eCommerce sector in India.

However, this alluring marketplace sells millions of products throughout the year, but it experiences a compelling amount of success during its Great Indian Festival sale. This blog will dive deeper into what Amazon’s Great Indian Festival Sale is, why it is vital for every Amazon individual seller, and how they can make the most of it. You must be aware of this sale, which will hit the market on the 23rd of September this year. So you need to pull your socks and attain immense benefits.


What is the Amazon Great Indian Festival?

Every year during the time of great Indian festivals such as Dussehra and Diwali, Amazon runs its Great Indian Festival Sale to attract millions of customers. It is a great selling strategy for Amazon to run a sale during the festive season. In India, customers usually shop their hearts out during these festivals, and this marketplace offers incredible deals to their customers and generates impeccable revenue. During this sale, Amazon offers massive discounts on a wide range of product categories, including electronics, home appliances, furniture, sports items, apparel, and home decor items. Believe it or not, this eCommerce giant generates a considerable portion of its yearly revenue and sales from this event.

According to research, more than 70% of Amazon’s individual sellers and brands have admitted that they generate 50% of sales only from the Great Indian Festival every year. This year Amazon is expecting more than a 22% jump in its GMV (gross merchandise value) from the previous year. Indeed it’s an excellent opportunity for brands and sellers as well to make the most of this big event.


Strategies to Generate Immense Profit as an Amazon Individual Seller

 

Enhance the Listing Quality of Your Products

Product listing is one of the most critical aspects of selling your products thoroughly on any eCommerce platform. Listing quality should always be top-notch if you want to sell your products during the Amazon Great Indian Festival or otherwise. You need to make your listing stand out from the rest to make the most of this sale. To make your product visually appealing to your customers, you must add high-quality images and videos of the products. Add elaborate, crisp, and informative product descriptions and relevant keywords.

Last but not least, the product title should be attractive and should also include the right size, color, and nature of your product. These are the few standards that must be maintained to make your product visible to customers. To enhance your product listing, you can take the help of listing analysis software such as etraKY BS. It can notify you whenever a listing goes wrong.


Revamp the Visibility of Your Products

Get this fact straight; you are not the only one who sells their products or wants to sell them during the lucrative Amazon Great Indian Festival sale. There are millions of sellers and brands waiting for this sale to make it a profitable affair for themselves. So it is essential to make your products visible to targeted customers. In this fierce competitive platform upgrading, your product visibility is crucial to making the most of Amazon’s Great Indian Festival Sale. You can improve product visibility by strategically affixing relevant keywords into your listing. To buy any product, every Amazon customer primarily uses their search bar, and if their searched keywords match your products, customers will be able to locate your product and buy them in the first place.


Offer Tremendous Discounts & Deals

Well, the Great Indian Festival is about getting huge discounts on almost every product category mentioned on Amazon. So to make the most of this sale, you are required to offer attractive deals to your potential customers. You need to offer your products at much more captivating prices so that they do not choose your competitors to buy their desired products. You can sell all your slow-moving stocks during this time of year by offering maximum discounts to your customers. In this, it will not affect your financial grounds.


Streamline Your Stocks

As an Amazon individual seller or a brand, you need to be aware of the fact that there is an intense chance of getting multiple orders during this sale season. So never lose a single sale and get the ball in your court. It will help if you keep a check of your stocks to avoid out-of-stock situations. It will be a shameful situation if you won’t be able to fulfill the orders of your customers, specifically during this sale. It can drastically affect your overall eCommerce business as you can lose your customers due to the Oos situation. So before the sale starts, stock up on the products you want to sell on Amazon during this massive event. Stock availability software can make it easier for you to escape the Oos situation by notifying you whenever a product gets out of stock or gets back in stock.


Let Your Customers Know About Your Offerings

Those who know Amazon must know about the Great Indian Festival Sale. What they don’t know is on which products they are going to get maximum offers. If you are going to be a part of this mesmerizing event, you must inform your customers about what you will offer them. You can take the help of social media platforms to promote the products that you are going to sell during this sale season.


Offers and Discounts That Amazon is Offering on Various Product Range

  • Home and Kitchen Appliances: Amazon is offering up to 70% discounts.

  • Mobile & Accessories: This platform offers 70% discounts on all mobiles and accessories.

  • Electronics: Amazon offers up to 65% discounts on all electronic items.

  • Fashion Apparel: Up to 75% off Amazon offers its customers an apparel range.

  • Daily Essentials: This eCommerce giant offers massive discounts on selected daily essential products. It can be up more than 70%.

Conclusion

You can sell an extensive range of products on Amazon during this massive festive sale. Millions of customers wait for Amazon Great Indian Sale to shop for their favorite products throughout the year. So, ultimately it is an outstanding opportunity for you to sell your products on Amazon during this event. All you need to spike up your sales during this festive season is to make a strategic plan, improve your listing, stock up your products, promote your products on social media, and you are good to go. These aspects are really important if you want to increase your revenue during this time of the year.

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Know About Amazon’s Best Seller Rank & Ways to Enhance It?


The eCommerce business is all about having good knowledge of digital aspects, customer requirements, and the latest market trends. Apart from these, there are so many other factors that a seller and a brand must be aware of. Specifically, if you are associated with Amazon, you need to know all the essential terms that are crucial to selling your product on this giant eCommerce marketplace. BSR is one of them; BSR stands for best seller rank. You can find this rank on the product listing page if you are already selling your products on this platform. Amazon’s best seller rank can be found in the product description section.

It is undoubtedly one of the vital parts of your Amazon eCommerce business. BSR is a good symbol of how well your products perform on this platform. This rank should always be lower; suppose if your product’s BSR is 4, that means there are three other products in that category that have a higher sales velocity than yours. So folks, in this blog, we will focus only on this particular section of Amazon. Without any further delay, let’s go through the blog and find all the compelling pieces of information.


A Description of Amazon Best Seller Rank or BSR

Amazon’s Best Seller Rank or BSR simply stands as a number that is provided to a specific product after the completion of sales. These ranks can help you analyze the overall performance of your selling products on this platform. Products with low sales are higher on BSR, and products with high sales have lower BSR. Thus the Best Seller ranking of your product should be lesser.

It emphasizes a particular product category; if your product BSR is 5, it means your product ranks on the number in that particular product category. Hence, the Best Seller Rank on Amazon is based on the product category, and this platform has several sub-categories as well. There will be a BSR for every product you have listed in every category. One product can have multiple rankings on Amazon if a product is listed in more than one category. So the BSR will fluctuate according to its category.


How to Calculate Your Amazon Best Seller Ranking

Well, calculating your best seller ranking on this giant eCommerce platform can be a little clumsy and confusing task to do. There is no specific way to calculate your Amazon product ranking, but some theories can help calculate your BSR. These theories are based on sales rather than considering product reviews, pricing, and other factors. You can calculate your BSR in the following ways.

  • To calculate your Amazon product ranking, you must calculate your current and historical sales.
  • BSR can be calculated based on price changes, including sales and promotions.
  • It can be calculated on the basis of similar competitive products.

Based on current and historical sales, Amazon updates the best seller ranking every hour. Thus if you sold five units in one hour and your competitor sold three units, your BSR would be lesser than theirs. Always remember that the lower the ranking, the better the sell. Although, if in the next hour you only sold three units and your competitors sold five, you would still have a lower best seller ranking because Amazon calculates the BSR based on historical sales. In this way, this ranking doesn’t change as quickly as you think.

As an eCommerce seller or a brand, you must want to know what a good BSR is. It can be tricky to know because it differs throughout every category. However, if you consider various products listed on Amazon, as a rule of this platform, products with a sales rank of less than two thousand are considered in demand. So you can also consider it a clear benchmark.


Effective Use of BSR for Amazon Sellers & Brands

  • Best seller rank can make product research much easier for new sellers and brands. It can provide them with all the essential information about in-demand products. Usually, you can look out for products with a sales rank of two thousand or less than that.
  • To beat your competitors at marketplaces, keep an eye on them. However, best seller rank can help you to analyze your competitors’ strategies. You can compare your product BSR with your competitors and can take essential steps if it requires any improvements.
  • BSR can help you in selling all the best-selling products on this platform and helps you in generating decent revenue.
  • With the help of best seller rank, you can estimate your sales. It provides you with a figure of how effectively and often your product sells on Amazon. Based on that data, you can easily estimate your sales and save your unnecessary expenses.

Five Astonishing Ways to Enhance Your BSR

Upgrade Your Product Title

The product title is crucial to enhancing your bestseller ranking on Amazon. A product title must include nature, color, size, brand name, and other important information. For example, if you sell phones, you must add their color, RAM, brand name, etc. It helps the customer gather vital information about your product and lets them easily find it in the search results. The product title should be added while listing your products on this eCommerce platform. To enhance the quality of your listing, you can use listing quality analysis software. It can help you enhance your product title, description, images, videos, and keywords.


Implement Competitive Pricing

To sell your products without any hurdles and to enhance your best seller ranking, an excellent pricing strategy can help you immensely. You need to set dynamic product prices to remain competitive in the market and win the buy box section. It doesn’t mean you always need to set a lower price than your competitors. Understand that customers don’t always prefer to buy products at a lower price. They think that a much lower-priced product has terrible quality. So you really have to be specific in terms of pricing. In this regard, you need to analyze your competitors’ pricing strategy. Price tracking software can help you with this.


Add Bullet Points in the Product Description

To enhance your Amazon best seller rank, you must add an elaborative yet crisp and informative product description along with bullet points. Add all the key features and benefits of your products in the bullet points to make them readable for your customers. No one wants to read a plain paragraph; instead of that, if you highlight all the practical features of your product in bullet points, it can attract many eyes, and customers can buy your products in the first place. Eventually, this tactic can help you in enhancing your BSR.


Use High-Resolution Images

To impress your valuable customers and make your product stand out in the competitive market, high-resolution images are the need of this eCommerce era. You need to add precise and quality images so that your potential customers can evaluate your products in a better way. Good quality product images from different angles can dominate your customers’ buying decisions. It helps them to know what your products look like and whether it will be worth buying them. This tactic can set you apart from your immediate competitors.


Get Along with Amazon FBA & Prime

Amazon FBA and Prime are two quintessential services of this global eCommerce marketplace. Amazon’s fulfillment helps you ship your products effectively and on time to your customers without any hurdles. Simultaneously, adding Prime to products can help your customers get their orders delivered as quickly as possible. These two services are the most reputed services among Amazon customers. Hence, it brings you a compelling opportunity to scale up your sales and, ultimately, your BSR.


Conclusion

Thus, the very first glimpse of Amazon’s best seller rank can appear confusing and complicated, but it’s worth spending time on this. It can benefit you in terms of letting your business thrive and help you gain essential insights into competitors. This rank is not only crucial to the selling performance of your products, but it is more than that, as you will get to know what your competitors are up to. This information can help you manage your business robustly and ensure success.

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Remove Product Launch Failure with Listing Analysis Software

While associating with a business, especially with eCommerce, you have to face many ups and downs. You have to take strategic and wise steps to eliminate various failures. This industry will not accept you with your failures, so you have to ensure that you are on the right track. In an online business, the key to attracting your customers is offering them magnificent products that they may desire and want to buy in the first place.

Well, it may sound accessible to you, but the hardcore reality is it’s not that easy. There are so many brands in the market that have experienced severe product failures. Product failures are not only the tale of small brands, but leading brands have also experienced this scenario. According to recent research by Harvard Business school, more than thirty thousand products get launched every year, and 92% of them fail.

But regardless of this harsh reality, you still have the chance to make your product launches successful with the help of listing analysis software. Do not lose hope because this is not the world’s end; various tested strategies can help you launch your product successfully on diversified marketplaces. In this blog, we will not only talk about the reasons for product failure but also mention various tips that can make your product launch successful.


Several Reasons Behind Product Launch Failure

A new product launch is not related to your existence in the eCommerce market. Every time you launch a new product, you must look for its various aspects. A successful product launch requires the right product, timing, and ultimate branding and promotions. In the following steps, we will mention some of the specific reasons that make your product launch fail.


Product is not Usable for Customers

Before launching a product on an eCommerce platform, you need to analyze whether it is helpful for your target customers or not. Remember that any product you launch is for customers, and if it is not helpful for them, they will not buy it, and as a result, your product launch may fail. For example, a famous ketchup brand, “HEINZ,” launched purple ketchup a few years back and experienced severe failure. It’s because customers want their ketchup to be red, not purple.

It is human psychology, and once they make up their mind about a specific product, it can become difficult to change that. Just because others are taking a chance and doing experiments doesn’t mean you also have to do that. A successful product launch requires deep research on customer behavior and preferences. You need to know what they want and provide exactly what they want.


Product Launch Timing is Not Right

Launching a product requires proper timing, though. Suppose you launch a range of festive attire during the non-festive season; why will customers buy that? That is why timing is also essential for a successful product launch. You should launch your product at the right time when customers require it the most. It will be best if you hit the iron when it is hot; basically, launch your products during the peak times when customers will be in the foundation of it, or they may feel the requirement of that specific product. Wrong timing can ruin all your hard work, so be wise and precise while choosing the right time for a product launch.


Not Listing Your Products Appropriately

As an eCommerce brand or a seller must be aware of the fact that while launching your products on eCommerce platforms, you are required to list them appropriately. Product listing is the most crucial aspect of any eCommerce product launch, and you can not take a chance in this manner. A product listing process includes adding precise and informative product descriptions, high-resolution images, videos, and product titles or names. Hence, your product description should be informative as customers must get to know what this product is all about. A high-resolution image will help the customer to analyze the product in a better way. To enhance the listing process, a listing analysis software can help you tremendously. Software like etraKY BS has this remarkable feature to keep you posted whenever a product listing goes wrong, and you can make changes accordingly.


Tips to Make Your Product Launch a Successful Affair

 

Launch a Value Added Product

A customer will never buy your product if it is not proven to be a problem solver. Thus, a little market research can provide you with enough information about the significant problems of customers. First of all, you have to decide who your target customers are, think about their problems, and try to produce a product that can add value to their life. It is vital to dig deep into what customers exactly want. Once you develop clarity on this, you will be able to make a mindful decision about the nature of your product. This tip can help you immensely while launching a product successfully.

 

Create a Buzz Before Launch

Let customers know what you will launch; a creative way of promoting can help create a buzz about your product. Promote your products on social media platforms such as Facebook and Instagram and let them know what is coming their way. Promotional content should be attractive and quirky. In this regard, you can also use social media influencers’ help. Influencer marketing is the need of the hour as they have millions of followers, and promoting your products to them can increase the chance of a successful product launch. You can also create a buzz by getting into email marketing.


Keep Your Stocks Up to Date

Usually, when brands or sellers launch a new product, they produce a small amount of product to save their investments. But, if your product hits the customer’s requirements and they want to buy more, you won’t be able to fulfill their requirements if it is not in your stock. If the customer experiences the out-of-stock situation in the initial period of your launch, they might get dissatisfied and may not turn back again. So to skip this situation, you can take the help of stock availability software. It can eliminate the chance of an OOS situation and increase your customers’ satisfaction level.


Conclusion

Hope you have understood better what you require to make your product launch successful. A good timing, product listing ability, creating buzz, and value-added products are the keys to success. These can make your eCommerce business sustainable and profitable in the long run. Remember, you are not the only one in this race; competition is getting more challenging every day. Thus, it requires a thoughtful mind and robust software to tackle such a situation. If we talk about the software, you can take the help of listing analysis software to make the most of this eCommerce business.

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Importance of ASIN Number for Amazon Sellers

In India and around the world, Amazon is one of the largest eCommerce marketplaces. One can not deny its massive popularity among consumers and sellers as well. It’s a great place to start your online selling business. One can sell almost everything on this alluring platform. But if you are new to this platform and eCommerce business, you need to be aware of a few factors of this business. Including various facilities, this platform also has several rules and regulations when it comes to selling. As a seller, you must know those selling factors and the required technicalities. Today in this blog, we will talk about ASIN numbers and their importance for Amazon sellers.

You must be wondering what ASIN is; you will get the answers to all your queries related to this unique number in this blog. Be with us and continue reading. You will get your answers. To keep all your products organized, Amazon uses unique ASIN numbers. The product you will list on this platform contains an ASIN number for their identification. Let’s check out what it is, why you need it, and how to get it.


What is The ASIN Number?

ASIN refers to Amazon Standard Identification Number, and it is basically a ten-digit alphanumeric number that Amazon uses for the identification of each product. It is unique for each product on Amazon, excluding books; for books, they use the International standard book number (ISBN). If you want to sell your products on Amazon, you must attain the ASIN number of your products as it is necessary to get before you start selling on Amazon. This number is vital in tracking inventory; as you know, Amazon has a massive range of product categories and is constantly increasing. Amazon uses the ASIN number for various uses, such as; tracking down the products on the website, and warehouse, tracking the picking and shipping of products, and it allows customers to find the exact product they want to search for on this eCommerce marketplace.


Why Do You Need to Acquire an ASIN Number?

Specifically, ASIN (Amazon Standard Identification Number) is essential for sellers and for Amazon to track your inventory as a reference of catalog data and to index product catalog pages to search and browse. This unique ASIN number is the base ground for a structured catalog on Amazon. It allows your customers more space to search through multiple product categories. By using an ASIN number, customers can also search for a specific product using this platform’s search bar.

Using Amazon Standard Identification Number is highly recommended to provide a hassle-free shopping experience for your valuable customers. Your product will not appear in the Amazon search results without an ASIN number. As an Amazon seller, to add ASIN numbers to your products, you must fulfill a few requirements; You can not create a new ASIN number if your products are already selling on Amazon. For example, if you are already selling a few specific products on Amazon and want to sell some other products also. In this scenario, if you want to create a new ASIN number, you won’t be able to get one because you are already a seller on Amazon and you have an existing ASIN number. You can go to Amazon seller central to find your products’ ASIN numbers.

How to Attain an ASIN Number for Your Online Business

  • If you are a new seller and going to start selling your products on Amazon, you need to know how to receive an ASIN number for your products on Amazon before listing them on this marketplace. You need to research and take the following steps to get the right ASIN number.

  • Once you get ready to list your products on this eCommerce platform, ensure there should be no other existing ASIN for your products. However, if you are a completely new Amazon seller, you must attain a brand new ASIN number for your products.

  • If you launch a brand new product on this platform, you must create a new ASIN number. You just need to add your products from the Amazon seller dashboard, and Amazon will assign them with a new and unique ASIN number. Amazon Standard Identification Number will be the same for each product category.

 

  • ASIN numbers should be added to the product description. It does not mean that you need to add an ASIN number with it, but you have to add a proper description of every product appropriately. This unique number should be added to the product description during the product listing. Descriptions are essential while listing your products on Amazon as it provides the correct information about your product to the customers and helps them to understand whether they are making the right shopping decision or not. It is a part of the listing and should be top-notch if you want to make the most of your online business. You can use listing analysis software such as etrakY BS to enhance your product listing quality.


How to Make Most of Your ASIN Numbers

  • If you were not aware of the ASIN number, you need to know that it is essential for the compelling growth of your Amazon business. Remember, if you can manage your ASINs, it can help protect your online brand in many ways. Let’s find out how you can make the most of your ASIN numbers.

  • With the help of the ASIN, you can restrict the unauthorized sale of your products by other sellers. It effectively blocks the sellers from using ASINs without the brand owner’s permission. In this way, it protects your brand’s reputation.

  • In order to sell gated branded products on Amazon, a seller must pay a fee. In addition to that, they also have to provide a piece of proper evidence that they have authorization from the brand to sell a specific product on this platform.

  • To protect your brand, you need to get enrolled in the Amazon brand registry. Once you get enrolled with them, you need to open a support case and send a list of ASIN numbers you want to have gated. You must also register your brand as a trademark before enrolling with the Amazon brand registry.

  • Amazon brand registry can be entirely beneficial for you as your ASINs can get access to A+ content. A+ content refers to content that has been used during the listing process and allows sellers and brands to tell their brand story with the help of descriptive product descriptions, high-resolution images, and videos. It provides you an option to add a more detailed product description, upgraded images, and other text placements.

  • It can help you attain higher conversion rates, maximum traffic, and massive growth in sales rate.

Conclusion

So now you must understand what ASIN ( Amazon Standard Identification Number) is and why it is essential for your business. Product identification is necessary to protect your brands from unauthorized sellers, making them more searchable for your customers. It is essential for an elaborative product description that can help your customers to understand your product in a better way. Hence, the ASIN number is an elementary part of your selling journey on Amazon. It can take your online business to new heights. So it would help if you do not ignore the importance of this unique and valuable number.

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Best Products That You Can Sell Online Amid This Winter Season!

Winter is approaching, and it’s time to pull up your socks and get ready to make the most of this upcoming season. As we all know, winter is the most complex season, and customers require a lot more products as compared to any other season that may help them survive the season in a comfortable and cozy manner. The winter season brings enormous possibilities for brands and sellers to increase their sales by selling winter products. In India, a few important festivals fall into this season, such as Diwali, Christmas, New Year celebrations, etc.

The importance of the winter season automatically hikes up because of these festivities. Along with the festive attire for Diwali, customers also want various other products related to Christmas and winter essentials. Winter is knocking at the door, and you need to prepare for it if you want to take advantage of this enormous opportunity.

According to the market gurus, this upcoming season contains a lot of probabilities to let your business thrive. Suppose you are the one who is still in the process of establishing your online brand; it is recommended to launch winter products. However, apart from choosing the right product for this winter season, you need to take care of some of the specific phenomena of eCommerce business, such as product listing, stock availability, maintaining price hygiene, etc. In this regard, brand-centric eCommerce management software can make your journey hassle-free. Let’s find out what products you should sell during the winter season.


Top 7 Winter Products Category that can Upscale your Sale

 

Winter Apparel

Along with the changing weather, customers’ requirements and needs also change. Customers require warm clothes such as woolen scarves, socks, sweaters, caps, jackets, trousers, gloves, thermals, etc. Hence, any clothing that can keep a human being warm will be in demand, and as a brand, you can sell them without thinking twice. However, you might have to face your competitors, but you can beat them by enhancing the quality of your products. Winter is such a season when customers don’t want to compromise on quality.


Winter Footwear

With the beginning of the winter season, the demand for winter footwear increases rapidly. Customers will be in fond of purchasing good quality, comfortable and warm shoes and boots during this season. Thus, as an eCommerce brand, you can also sell winter footwear on various eCommerce platforms and generate enough sales to make your online business valuable and profitable. You can sell winter footwear for men, women, and children. Start stocking these products after analyzing their previous year’s demand. These products should be available in your stocks to fulfill your customers’ requirements. To ensure the availability of such products, you can take the help of stock availability software such as etraKY BS. This software can notify you whenever a product gets out of stock or back in stock.


Decorative Products for Festivities

Decorative lights, candles, Christmas lights, colors for rangoli, candle stand, star string lights, a sculpture of Lord Ganesha and Goddess Lakshmi, Christmas caps, Christmas trees, hanging gifts for Christmas trees, and artificial flowers are some of the great decorative product ideas that you can sell this winter season. To keep the last-minute shopping stress at bay for your customers, you can list these on various eCommerce platforms before the beginning of these festivities. These products can steal the show and let you generate a hefty revenue for your business.


Beauty Products for Winter

As we all know that in winter, we all have to face the problem of dry and itchy skin. So the demand for moisturizing creams, body lotions, lip balms, and foot hand creams automatically upsurges. Brands can grab this opportunity and sell these beauty products to their customers. You can sell such beauty products that eliminate the problem of dry and itchy skin. One can even sell moisturizing makeup products and shampoos as well. Deep color shades of lipsticks are also the most demanding products during winters.


Electronic Products for Winter Season

During the winter season, the demand for electronic products such as room heaters, hair dryers, electronic water bags, water geysers, electronic rods, coffee makers, boilers, beanie Bluetooth hats, waterproof rechargeable touchscreen warm hand gloves will increase. Selling these electronic products this winter can attract more customers and increase your overall conversion rate. Customers are more likely to buy these types of products during winter to keep themselves warm and comfortable.


Winter Food Products

There are several food items that customers choose only to consume during winter because of their warm nature. Almonds, dates, Jaggery powder, sesame seeds, flaxseeds, saffron, nutmeg, etc are some of the food items that customers usually prefer to consume on a daily basis, specifically during the winter season. Thus, you can also start selling these food products on multiple eCommerce platforms. According to a survey, these products are highly demanding during winter. So it can be a great idea to sell them during this season. However, you must check the quality and availability of such products to keep your customers satisfied and restrict them from buying such products from your competitors.


Personalized Gift Items

Be it Diwali, Christmas, or New Year; customers prefer to buy and send personalized gift items to their loved ones. Gifts exchanged during these festivities have become an essential custom. Thus, it automatically provides you with immense opportunities to sell personalized gift items such as photo frames, cushions, water bottles, beer mugs, t-shirts, handbags, key chains, coffee mugs, and name plates you can choose to sell under your brand name to your valuable customers. Apart from these, you can also launch some unique and attractive personalized gift items to attract more eyes.

These are the top seven product categories you sell online this winter season. Apart from this, here we will mention some of the top demanding products you can also sell.

  • Snow blowers
  • Ice skates
  • Faux leather leggings or pants
  • Woolen shawl
  • Yoga mats and gym equipment
  • Clay pots
  • Turkey knives
  • Paper towels
  • Emerson rods
  • Pet jackets
  • Foot warmer
  • Shoe dryer
  • Hair repair mask
  • Hot chocolate powder
  • Disposable cups and plates

     

Conclusion

All the products mentioned above are worth selling during this winter season to keep your customer happy and let your business snowball. Products mentioned above are such products whose popularity increases only during this season because of their nature. As you know that winter is around the corner, it is better to make a compelling strategy about what products you want to sell. List them accurately on eCommerce channels and let the profit come your way. However, a listing is essential in selling your branded products through any eCommerce platform.

Listing your products accurately requires elaborative description, Seo-based titles, great quality images, and high-resolution videos. Well, all these factors are essential in terms of representing your products in an appropriate manner and making them visible to your customers. In this regard, you can take the help of listing quality analysis software such as etraKY BS. It can notify or alert you whenever a listing goes wrong.

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Top 2022 Influence Marketing Trends, Brands Should Know!

Human beings tend to get easily influenced by any specific thing that can bring change in their lifestyle. It is the reason behind the emergence of influencer marketing. Today, this particular trend has already become significant because of social media. Now it is everywhere, and the eCommerce industry is taking immense advantage of this trend to sell its products compellingly. Influencers offer an immense opportunity to the brands they require to shine-on on all the prominent online channels.

Brands usually use the expertise and strategies of influencers to sell their products to a broader customer base. The emergence of social media and social commerce has provided an advantage to the influencers to make themselves essential for eCommerce brands in terms of executing promotions and brand awareness. An influencer basically promotes your products and tries to influence the customers to buy them. This practice can increase your overall sales and revenue. In this blog, you will get to know a piece of detailed information about influencer marketing and the latest trends in 2022.


What is Influencer Marketing?

Before moving any further, knowing what influencer marketing means is essential. Influencer marketing enables you to reach out to customers you can not attain through traditional advertising. As per a recent survey, more than 75% of customers make a purchase based on an influencer’s recommendations. Currently, brands are investing a hefty amount of money in influencers instead of traditional marketing. Thus, getting along with influencer marketing is essential to become competitive and generate impeccable revenue. Believe it or not, influencer marketing helps build trust among the customers for your brand and can drive effective and impressive results. It can be a great way to reach your business objectives and even reduce expenses for other advertisements. Let’s get down and find out the latest trends and types of influencer marketing.

 

Types of Influencer Marketing


1. Mega Influencers

Among every type of influencer, mega influencers have the highest reach, with more than a million followers. They seem to be quite active on social media platforms, whether it is Instagram, Facebook, Youtube, Twitter, Pinterest, etc. Mega influencers carry a celebrity status due to an enormous number of followers on their social media pages and accounts. Such influencers can generate millions of engagement quickly, making them alluring for eCommerce brands. There are so many trending eCommerce brands in the market who are leveraging influencer marketing.

However, everyone can not afford mega influencers because they are highly expensive. Still, brands are spending a lot on mega influencers to make their market presence and provide immense exposure to their products on social media. Kusha Kapila, Mithila Palikar, Gaurav Taneja, and Komal Pandey are some names who are considered mega influencers in India.


2. Macro-Influencers

Macro-influencers are one step below mega influencers and acquire followers between 1 million to 5 million on social media platforms. However, these types of influencers have a more significant number of followers. Still, they can only engage a particular number of customers via their presence on the internet through professional blogging or vlogging. Generally, television actors, celebrities, political leaders, and singers fall into the category of macro influencers.

They use their image and reputation to attain an enormous number of followers on social media, and brands can expect a huge price tag from them. However, macro influencers can help you to promote your brand among millions of customers. Still, you may not get an enticing engagement rate from them because they do not get engaged with their followers on a daily basis as mega influencers do.


3. Mid-Tier Influencers

Influencers that have not more than 500k followers are known as mid-tier influencers. They may not have celebrity status, yet they have a powerful grip over their followers and are trusted by their followers. If, as an eCommerce brand, you want to reach out to a broader range of customers and acquire more engagement, you should consider mid-tier influencers. Now you must be wondering how it is possible; that these influencers are prone to create more engaging content than any maga or macro influencer. They have a friendly relationship with their followers and present themselves as they actually are. They always try to establish a transparent relationship between them and their followers. Kabita Singh, Karan Dua, Rohit Dawersar, and Sahil Khan are some mid-tier influencers who have astonishing engagement with their followers.


4. Micro-Influencer

Micro-influencers have a range of followers between 10-100k. Although, this number doesn’t define their popularity because they have a solid and intimate relationship with their followers. Such influencers tend to be leaders in their fields such as beauty, fashion, fitness, marketing, etc. They have their reach among the ordinary people of society. Thus, it can become more accessible for eCommerce brands to reach out to customers from small cities as well. A survey says that more than 65% of customers are likely to buy products recommended by a micro-influencer.

 

However, as an eCommerce brand, if you want to make the most of influencer marketing, you need to take care of several eCommerce aspects: the quality of your product, presentation of your product, and availability of your products. To ensure the availability and presentation, you can take the help of brand-centric eCommerce software such as etraKY BS. It can notify you about your stock and helps in enhancing your product listing quality.


5. Nano Influencer

Influencers who don’t acquire more than 10k followers are known as nano influencers. If you are in the initial phase of establishing your eCommerce brand, you can take the help of nano influencers because it will be a cost-effective option for you. Nano influencers have a strong connection with customers from their local communities. As an influencer, they ensure that their followers share their products with their family and friends. They are more likely to create authentic content for their followers.


Latest Trends of Influencer Marketing

  • Influencers do not only want to be on any specific social media, but they are more likely to appear on multiple platforms. They have loyal followers who follow them wherever they appear. Successful influencers have a robust customer base and do not rely on any individual platform. They are creators and not just YouTubers or Instagrammers.

  • Influencers are more into emphasizing the video and audio content instead of influencing through an image or text. Due to the improved bandwidth service, the internet is in everyone’s hands, 5G networks are thriving around the globe, and customers have access to see more video and audio content. Creative influencers can now influence their followers via innovative video and audio content on Facebook, Instagram, Youtube, and even on Twitter.

  • Live shopping has become one of the latest influencer marketing trends, and it will snowball in the coming years. Influencers sell any specific product on their Instagram and Facebook pages during the live shopping session. As an eCommerce brand, you can attain the advantage of this latest trend by associating with a top-notch influencer.

  • This year, nano and micro-influencers will get more love because they can easily influence their followers through authenticity. They are more prone to increase engagement even with a less number of followers on social media platforms. Brands are associating more with such influencers because they prove cost-effective yet helpful.

 

  • Influencers can become more specific in terms of promoting products or services on their social media pages. For instance, if an influencer is a dietician, they may focus more on promoting products related to a healthy lifestyle, such as protein powder, health supplements, organic foods, and sugar-free or gluten-free foods. It can be challenging for influencers also as they need to make sure that for what they are more passionate about.

 

Conclusion

Thus, you might have gotten an idea about influencer marketing and its latest trends. Influencer marketing is no more a new baby in the marketing industry; most of us are now aware of it. As an eCommerce brand, you can also associate with any influencer as per the type and nature of your product. It can help you generate efficient leads, increase your customer base, gradually increase your sales, and add more value to your business. Instead of investing a hefty amount in other advertising tactics, it is better to take the help of influencer marketing. However, any influencer can only help you when your listing and stocks are up to date. A stock availability software can be a watchdog of your stocks and never let you get into the Oos(out-of-stock) situation. In this regard, etraKY BS can help you effectively.

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What’s the Prominent Trend of Subscription Box Business in eCommerce?

This is the era of digitization, and subscriptions are a great idea to attain more customers these days. Customers are more likely to take the service of subscriptions, whether it is for Netflix or a product they use daily. The subscription box business is the new buzz in the eCommerce industry as well, and brands are making most of it to expand their business and generate higher revenue. During the pandemic, the subscription box business has become a significant business idea for eCommerce joints. Customers prefer to take the subscription instead of buying the same product repeatedly. The eCommerce sales increased by more than 40% in 2020, and it is expected to increase by more than 60% by the end of 2023.

The reason behind this impeccable growth is that customers find it more convenient and worth the money. According to market experts, the subscription box business is a boon for eCommerce as subscribers spend more than two times compared to regular customers. However, if you are unaware of the subscription box business, this blog is meant for you. Here we will take you through the subscription box business and how you can take advantage of it for your eCommerce business.


What is a Subscription Box Business?

First of all, lets’ understand what a subscription is. In the simplest terms, we can say that subscription is a business model that allows customers to subscribe to a product or a service as per their requirements on a continual basis. Businesses mainly offer weekly, monthly and yearly subscriptions to their customers. Now, if we talk about the subscription box business, it is a business model that automatically ships out the customer’s product on a scheduled date. Subscription box business charges its customers on a monthly or yearly basis to continue their services to them. Customers prefer to get along with subscription-based services because they like to get personalized services or products. Subscription boxes are specifically popular among the young generations because they do not want to spend their time buying the same product repeatedly.

Hence, eCommerce brands can make the most of this opportunity to increase their revenue deliberately. To establish a subscription-based business, you need to offer something unique and robust to your customers that they might need in their daily life. More than that, you must represent your product perfectly on any eCommerce platform. For a perfect representation of your products, you can subscribe to listing quality analysis software such as etraKY BS. It can help you enhance your products’ images, descriptions, titles, etc.


Curation Subscription Box Business Model

A curation subscription box business model ships a choice of various products based on style and theme as per the customers’ preferences. It is the most basic SBB model that is quite famous among customers to buy apparel, gourmet food items, and beauty products. This subscription-based business model can help you to delight your customers by delivering them unique and personalized products. If you can provide top-quality products to your customers, they won’t hesitate to take your product subscription monthly or yearly. The curation subscription box business model can be highly profitable for your eCommerce business. It also allows you to promote new products and make them discoverable for your potential customers.

On the other hand, if we look into its negative factors, you may find it quite expensive because of its operational changes, including branding, packaging, and regular shipping. You should constantly update your stocks because a stock-out situation can put you in trouble. However, to escape such a situation, you can use stock availability software to keep an eye on your stocks and send your alert notification whenever a product gets out of stock or back in stock.

 

Replenishment Subscription Box Model

This subscription-based business model is about providing convenience and cost savings to the customers. The replenishment model refers to when customers replace products that they consistently use. This subscription-based model allows customers to automate their shopping for daily essentials such as razors, diapers, pet foods, etc. Several products do not need to be renewed regularly, so as a brand, you need to consider continuously selling those products that customers may require. In this business model, you can even sell a fresh new box of assorted vegetables and fruits.

You can even sell diet foods to those who prefer to follow an individual diet but fail to achieve their goals. This model has a higher conversion rate than the other subscription-based business model. On the other hand, the nature of the products that brands sell in association with this business model also helps in customer retention. However, to make it a successful affair, you must sell many products if you are acquiring this type of subscription box business model. We can say that profit margins are fragile in this model because you must sell many products at a lower price and offer discounts to your customers.


Membership Subscription Box Business Model

The name says it all, but we are explaining here what it is. A membership subscription box business model focuses on providing customers access to exclusive discounts and other perks. Amazon Prime membership is the perfect example of this business model. Customers not only get their products delivered as quickly as possible, but they also attain utmost satisfaction by purchasing a product at a discounted price. It is an excellent subscription business model to get along with to boost brand loyalty and increase your average order value.

Today Amazon, Flipkart, Myntra, Zomato, EazyDiner, and many other businesses are providing membership subscriptions to their customers. This business model attracts customers more than ever because they want to get the specific perks while shopping for any significant products from eCommerce platforms. This business model is a great way to build a great relationship with your customers and offer them an array of products in the future. However, this subscription-based business model requires an excellent time investment to offer something alluring to your customers to make their membership worthy.


Top Products Idea to Sell via Subscription Box Business

 

  • Cooking boxes that offer customers the opportunity to make their new healthy dish with a given proportion of ingredients.

  • Beauty products per the texture of the customer’s skin and daily beauty regime.

  • You can also sell books, magazines, and journals daily, weekly, and monthly as an eCommerce brand.

  • You can also sell baby diapers, baby foods, and products related to art and craft products on a subscription-based basis.

  • Organic and gluten-free food products.

  • You can sell daily grooming products for men and women, such as razors and sanitary napkins.

    Conclusion

    So, this is all about the subscription box business model you need to know initially if you want to get along with this trending business model. Suppose you want to try something unique to make your online business thrive. In that case, you can choose a subscription-based business model to attract more customers and generate guaranteed revenue. We are referring to guaranteed revenue because once customers subscribe to your products, they will only pay the total amount in the first place. You don’t have to face return issues or a common sale issue. No one can stop you from attaining immense success if you can serve well. All you need to do is take care of a few things, such as keep an eye on your stocks, enhance your product listing quality, and always watch out for your competitors.
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Six Enticing Ways to Make Money From Amazon in 2022!

Amazon is one of the most prominent eCommerce platforms in the world. Indian brands and sellers also take advantage of this platform by selling their products to a broad customer base. However, traditional selling is not the only option today to make profit from Amazon. If somehow you are not able to reach your business while selling products on this platform, you can simply switch to other options and earn your bread and butter without any hassle.

Today, Amazon provides a compelling opportunity to those who want to enter eCommerce territory. This enormous marketplace has equal opportunities for every individual. Anyone can jump to this platform and start their own business and make a profit. This platform has an excellent customer base, which is why there is much more chance of success. Today in this blog, we have mentioned some of the enticing ways to make money from Amazon. Let’s dig in and find out what they are.


Fascinating Ways to Make Money From Amazon

 

Sell Wholesale Products

Selling wholesale products on Amazon is one of the best ways to generate revenue from this platform. The wholesale process involves buying bulk products from any third-party manufacturer at a lower price and selling them on this robust platform at a higher price. The significant difference between wholesale selling and retail is that in wholesale, you do not need to worry about the products’ branding and production part. You must purchase products in bulk and use the Amazon FBA service to fulfill the orders without any hurdles. An enormous number of sellers are successfully making money in this way. However, it doesn’t mean you do not need to follow the standards of selling a product on this platform. Even though you will sell wholesale items, you still have to maintain price hygiene to attract customers. In this regard, price tracking software can help you immensely.


Publish Your Own Book on Kindle

If you are passionate about writing but not able to publish your book due to the high publishing cost, do not get demotivated; keep writing because now you can publish your book on Kindle through kindle direct publishing. Amazon allows you to self-publish your written books on Kindle and sell it to its massive customer base. It effectively minimizes the requirement of the traditional way of publishing that involves a hefty investment. With the help of Kindle direct publishing (KDP), you can easily create your ebook and attain popularity. Unlike any traditional publishing house, Amazon provides you the full rights to your books. So if you have a hidden talent of writing stories, you can easily take this opportunity and sell and publish your book on amazon. You can either publish your book as a kindle ebook or take the option of the paperback book as well. If you take the paperback option, Amazon can print your book and ship it to the customers.


Sell Private Label Products

According to a recent survey done on Amazon sellers, it has been found that more than 65% of sellers are selling private label products on Amazon.
A private label product is basically manufactured by one particular company to be sold to other individuals who want to sell those products with some customization and by putting their private label on them. Although product customization is entirely a seller’s choice, if you want, you can sell the items without any modification just by putting your label on them. One can sell private label products on Amazon to establish their brand. However, to make it a successful affair, you should list your products accurately on this platform. To list the products adequately, you can take the help of any listing quality analysis software like etraKY BS. Such software can help you in enhancing your listing on Amazon.


Product Delivery for Amazon

As you know, Amazon does not rely on any other delivery service provider because it has its prominent delivery service. But some of you may not know that you can join Amazon as their delivery person if you know how to drive and make a profit. This eCommerce platform runs the Amazon Flex program, allowing anyone who knows how to drive to deliver orders at customers’ doorstep. To become a part of Amazon Flex, you just need to download the flex app and register as a driver. Once you receive the acceptance, you can start delivering the products and generate up to rs200 per hour; as per the rule of Amazon, you have to spend your five hours on a daily basis. It’s not a bad deal if you want to make extra money.


Sell Handmade Products on Amazon

Amazon also provides immense opportunities to those with the captivating talent for making handmade products. Amazon allows craftsmen and artisans to sell their handmade products on this platform and make intense profits. Although selling handmade products on this channel is not easy, you will be responsible for producing or manufacturing the products, and Amazon will just provide you the exposure. Here you have to keep an eye on your stocks, never to face the stockout situation. It is better to get along with stock availability software to have clarity on the stock. In this way, you may never miss out on any sales opportunities. Handmade products are continuously in demand, so by taking some strategic steps, you can easily make a profit by selling handmade products on Amazon. It is profitable even if you have to pay the Amazon FBA fee.


Become an Amazon Employee

In terms of making money from Amazon, it is not necessary that you only have to sell something on this platform. You can earn money by becoming an Amazon employee as well. It is understandable that since it’s a gigantic eCommerce platform in the whole wide world, it must also have the most extensive employee base. According to a recent survey, Amazon has more than 6.5 lacks employees currently. To become its employee, you do not have to work at its headquarters, but you can work from any corner of the world. This platform has headquarters in almost every country in the world. In India also, numerous people are working as Amazon employees. One can work as an Amazon employee from home to any corner of the world. One can become an Amazon executive, data operator, customer service provider, etc.


Conclusion

Thus, in such ways, you can earn compelling profit from Amazon. Apart from these above-mentioned enticing ways, you can sell print-on-demand products on this platform, make money, and work on Amazon fulfillment or distribution centers since this vast marketplace provides tremendous opportunities to millions of people out there. So if you think Amazon is just for sellers or brands to make money, this blog has probably proved your thinking wrong. Nowadays, anyone can make money from this website without even selling a product on this platform. As per your preference and convenience, you can choose any of the above-specified ways to make a profit from Amazon in 2022. So what are you waiting for? Make up your mind and grab this remarkable opportunity to become independent and earn a wealthy living.

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Startling Ways to Automate Your eCommerce Business in 2022!

To start an eCommerce business in a full-fledged manner, it is essential to implement automation with it. Every aspect of online business should be handled effectively. There are multiple tasks that you need to handle on a daily basis if you are in the process of establishing your eCommerce brand or have already started your journey. Managing stocks, payments, maintaining pricing across channels, implementing accurate product listing, etc., can not be done effectively without automation. It may require a lot of time and effort to manage all these aspects of this massive industry if you think you can do it manually or in a traditional way.

It doesn’t matter how hard you work to make your brand stand out in this competitive world. All that matters is how effectively you are executing every step and how well you are serving your customers. During the expansion of your business, you may experience the need for automation automatically. Without taking the help of automation, the rapid growth of your business might get stuck. It will help if you are assured that you are selling the right products and efficiently fulfilling the customer’s demand. In this blog, you will learn about multiple startling ways to automate your eCommerce business and its requirements.


Why Do You Need to Automate Your Online Business


Since we entered the compelling world of digitalization, customer expectations have become higher than ever before. They want everything in an appropriate and well-managed manner. Automation is the need of this hour to provide dynamic customer service and manage your business efficiently. Today, various software available in the market has compelling automation capabilities to enhance every aspect of your online business. Let’s concentrate on some of the astonishing ways to provide automation to your eCommerce business.


Spectacular Ways to Automate Your eCommerce Business

 

Manage Your Reviews & Feedback

As an eCommerce brand, you must know the importance of reviews and feedback. It has the capabilities to make or break your entire business. While shopping for any online products, more than 65% of customers rely on online reviews. If they find that your products contain various positive reviews, they can buy the product in one go. On the other hand, even if you are selling a great quality product, but you do not have positive reviews or there are no reviews at all, it can drastically affect the shopping decision of customers.

To escape such a situation, you need to encourage your customers to leave their valuable feedback after making a purchase. In this regard, you should send them emails and messages from various mediums. But the most critical factor is whether you are managing your reviews or not. Take it straight; you can not manage your reviews without automation. An analytical software such as etraKY BS with the review management feature along with various other features can help you with it. It can manage all reviews in a single dashboard and let you concentrate on each feedback. To know more about the review management system, you can click on this link.


Keep an Eye on Your Stocks

Traditionally managing your stocks can put you in the situation of Oos (out-of-stock), and such a situation can disappoint your customers and may weaken their trust in your brand. But on the other hand, if you implement automation to this aspect of your business, you can not only generate ultimate revenue but also build a solid customer base. Several software in the market works as a stock availability monitoring tool. It works as a watchdog and keeps track of your stocks effectively, and such software sends you a notification every time a product gets out of stock or back in stock.

In this way, you can keep your stock updated and can provide a pleasant shopping experience to your customers. Such automation is necessary to stay competitive in the market because once a customer experiences the Oos situation, they can quickly switch to your competitors.


Re-Target The Abandoned Cart Customers

According to the latest survey, approximately 72% of shopping carts get abandoned by customers because of various reasons. However, by taking the help of automated software, you can re-target those customers to come back and complete the checkout process. There is multiple powerful software available in the market that automatically reminds the customers about their abandoned carts. In this process, all you must do is integrate your ERP system with such software that can automatically send emails regarding the abandoned carts to every customer. Sending manual emails to every customer is a time taking process, so it’s better to take the help of automation.


Analyze the Every Move of Your Competitor

In the process of generating tremendous sales and building a vast customer base, you must keep an eye on every move of your competitors. It can affect your business if you do not analyze their strategy and offer something more specific to your customers in comparison to your competitors. But how will you do that? It is pretty tough to know every move of your competitors without taking the help of any robust competitor tracking tool. Such software can work effectively and provide accurate results by analyzing every move of your competitors. This kind of automation can effectively let your business survive in this fiercely competitive era of eCommerce. Apart from that, such automation can also help you stay competitive and intensify your overall business growth.


Accurate Product Listing

As a brand or seller, you need to list your products on multiple eCommerce platforms before you start selling them. You need automation to execute this process successfully by adding high-resolution images, elaborative descriptions, and engaging product titles and videos to your product page. You should do this part of the eCommerce business appropriately because it lets your product appear in the search results on multiple platforms. Adding relevant or top searched keywords with descriptions and titles is required to make your products searchable.

However, we are all human, and we are prone to make mistakes, but a single mistake regarding the listing process can have an adverse effect on your online brand. However, with the help of listing quality analytics software, you can execute this aspect accurately. Such software can notify you whenever a listing goes incorrect or requires any enhancement.


Conclusion

Thus, these are some of the fundamental reasons why you need to automate your eCommerce business and how you can automate it. In today’s world, speed matters a lot; none of the businesses can survive for a longer time without automation. This scenario is not only in the eCommerce industry but also in other industries. Automation is the only way to help your business expand and flourish to meet the deadline and serve your customers dynamically. Customers prefer online shopping because they can buy almost anything sitting in their comfort zone.

They want their order delivered to their doorstep as quickly as possible. To meet such expectations of your valuable customers, you need automation in your online business. As mentioned above, various software available today can automate the various aspects of your business.

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