Search, content, reviews & ratings, availability, and price (SCRAP) plays a vital role in increasing your brand awareness and credibility in the marketplace. These are the most critical aspects that can help you generate revenue and make your brand stand out in the concourse of millions of other brands. We have already introduced SCRAP in our last blog. If you read it, you will get an idea of how it works and how it can benefit your business.
In this individual blog, we have mentioned being a powerful brand analytics software how etraKY BS can help you implement SCRAP in your online business. It provides you with one single, innovative dashboard that can make it easier to view all the analytics in one place. An analytical view can help you improve your brand’s overall performance on various eCommerce platforms. Let’s find out how etraKY BS can help you apply SCRAP for a better view.
Five Fantastic ways etraKY BS can Help you in Applying SCRAP
In the process of establishing your brand adequately in the eCommerce industry, you need to administrate SCRAP in an accurate manner. Accurate search, content, reviews, availability, and pricing analytics will help you flourish your brand immensely. However, you can not apply these to your business without the help of any brand analytics tool. That’s why etraKY BS is here to help you out. Let’s see how this software works and help you in generating great revenue.
Revamp your Search Result
As an eCommerce brand, you need to secure the buy box button. Although it is not an easy task, it requires a strategic mind and intelligent software. To make your products appear in the generic, branded, and category 1st-page search result, it is essential to add relevant keywords to your product. It intensifies your chance to reach out to more potential customers. etraKY BS can help your branded products to achieve that buy button and further build a solid customer base. As an analytical tool, we conduct the entire keyword research process for you. We guide you and provide you with the analytics on whether your present keywords are doing well or not.
If it is helping your products to get appear in the search results on various eCommerce platforms or not. You must know that a customer will not be able to find your product in the search list if you don’t add top-ranked customized keywords with it. This is the only way to help you enhance your products’ visibility to the customers. etraKY BS provides you the complete insight into keywords on various platforms and lets you know if it is doing well for your business or not. Thus, you can modify the nature of your products and revamp your search results effectively.
Enhance the Content of Branded Products
There are four main elements of the content of a product; title, product description, bullet points, and product images. All these components are necessary to add to your products while listing them on multiple eCommerce sites. You should add a short and crisp description to your product; you must include color, size, nature, dimension, brand name, and the product’s essential features in the description. It helps customers understand your product well and convinces them to buy it. The product’s title must include relevant keywords and information about the product. Now, if we talk about the product images, they should be high-quality.
You have to understand that, unlike a physical store or an online shopping platform, customers don’t have the liberty of taking a close look at the product. Here all they have to analyze the products are images; if they are not of good quality, it can change their decision to purchase that specific product. So, it is essential to add high-resolution images of products. As a powerful brand analytical tool, etraKY, BS provides you with the complete detail of every product from various platforms. It can help you analyze which of your products needs high-quality images, impressive descriptions, and titles. We help you effectively revamp your listing quality.
Agile Review Management
The SCRAP strategy doesn’t work without agile review management. It is the most influential factor that helps build your brand story vigorously. Reviews & rating helps the customer to make their shopping decisions. According to a recent study, more than 65% of customers buy any product after analyzing the reviews and ratings. Believe it or not, no one wants to buy those products that don’t have positive reviews or no reviews at all. Customers use reviews and ratings as a form of reference. All they want is to try out a referred product.
It helps them to trust your product and then buy them eventually. If you are not considering it as an essential factor, it may negatively impact your online brand. Review management is crucial for you as a brand because it helps analyze your weaknesses and thus makes a come back with extra efforts. You may face massive drawbacks if your review management is not effective. However, etraKY BS provides you with impeccable control over review management. With the help of this software, you can easily keep an eye on every review and ratings your customers will leave for you.
Scrutinize your Stock Availability
For the growth and success of your eCommerce business, it is imperative to keep an eye on your location-wise stock availability. To diminish the stock out situation, you need to keep an eagle eye on your inventories across channels. Stock availability analysis is crucial to fulfilling the customers’ demand during the peak seasons. You won’t be able to fulfill their demands if you don’t have clarity of your stocks. Out of stock situation can prove a venom for the growth of your brand.
It demotivates your customers and forces them to purchase an identical product from your competitors. Nowadays, eCommerce channels have made their path to a hyper-local fulfillment model. So it has become essential to gain actionable insights into stock from various cities and pin codes. In such a manner, etraKY BS helps provides you with a tracking facility of stocks across channels and locations. You can view which location or channel you need to refill your stock. It provides you with data on a real-time basis and keeps you safe from experiencing the stock-out situation in the future.
Maintain Dynamic Pricing
Your pricing strategy should be compatible with the eCommerce metrics. The price of your product must be lower than your competitors because customers are always lookout for a high-quality, low-budget product. You can lose customers if your competitors sell the same product at a lower price. That is why it is vital to maintain the dynamic pricing of all your products across channels. At etraKY BS, you can get a clear picture of your competitor’s price and thus finalize the price for your product. Apart from that, we can also help you in resolving the price breaching situation. You can get notified whenever a seller tries to sell your product at a lower price than the authorized one.
Conclusion
This way, etraKY BS can help you implement the SCRAP strategy in your online business. These elements can help you revamp your market presence and build a solid customer base. Apart from that, implementing SCRAP can help you generate revenue faster than ever. In the eCommerce industry, competition is increasing on a daily basis, and to sustain here for a long time, you must take advantage of this unique strategy produced by us. You should go for this without wasting a moment to make your brand more powerful and prosperous.
