Product listing pages on Amazon or any other marketplaces are equivalent to the storefronts of a physical store. As an Amazon seller or brand, your product listing is your storefront. A window display attracts customers to shop from a brick-and-mortar store; Similarly, at the eCommerce marketplace, your product listing title and image on a search results page are essential to get the customers to click the button and make a purchase. In this way, a customer can get a complete view of your products on the product page with the help of a description, images, and customer reviews.
Product listing provides all the essential information a customer needs before making a purchase. So, you can say that they are the key to making an astounding sale on Amazon. At eCommerce platforms, it is paramount that you craft your product pages in a way that is going to attract more and more customers easily and quickly. In this specific way, you will learn to set up a product listing page on Amazon.
Step-by-Step Guide to Setup Your Product Listing Page on Amazon
To start selling your products on Amazon, you need to list your products on this giant eCommerce marketplace. You have to create a new listing if you are new to this platform. You need to provide several essential pieces of information regarding your product, such as product category, brand name, product specifications, images, price, etc. All this detailed information can help you attract more customers and ultimately increase your revenue. Below we have also mentioned some of the vital listing steps for existing customers.
First of all, you need to create and log into your Amazon seller central account and click on “add a new product” in the inventory drop-down menu. This method is beneficial for all kinds of products; specifically, if it is your first listing, it may also involve some spreadsheets. If you are new to this huge platform, you must click on “create a new product listing.”
On the add-on product page, you need to click on “create a new product listing” you can find this option below the search box. You can use this section to upload a brand-new product that is currently not selling on this platform. As a third option, you can find the “bulk upload” option to the right of the screen and use it if you want to upload multiple products simultaneously.
Now click again on “create a new product listing”; you must assign your new products to a specific Amazon product category. To get the product category, you can either use the search feature or may browse the product category. However, using the search engine function can be easier to look out for a product category on Amazon.
After searching product categories in the search bar, you can see all possible categories for your specific product. There are multiple categories for a single product on Amazon, and you must select one more precisely and thoughtfully. Suppose you are going to sell water bottles; you can find more than twelve categories. In this case, you need to act smartly.
Setting up a product listing page on Amazon can be the last and most crucial step. At this step, you will notice that your listing information has been divided into seven tabs: descriptions, keywords, images, variations, and necessary information. These are essential steps that should be filled out appropriately.
Steps to Set up a product listing page for Existing Amazon Seller
If you are already an existing seller on Amazon and your products are already selling on this platform, all you have to do to set up your product listing page is simply follow these vital steps:
First of all search for a product that you want to list on this platform by using the product name, UPC, EAN or ISBN number.
At this step, all you need to do is just scan the barcode of your products with EAN or ISBN and UPC number. It is the most vital step to sell your products on this gigantic platform.
It is the last step for setting up your product listing page on Amazon. Here you need to upload all the relevant details in bulk by using standard and custom upload templates.
Essential Aspect of Product Listing Page on Amazon
Product Title: The product title is what your customers will see on your listing. It is essential to pack your product title with relevant keywords and features. Suppose you are a leather shoe brand; instead of just adding “leather shoe,” you can keep your title as “lightweight black leather shoe for men.” You can also add other features to your shoe brand as well. 250 is the character limit to write a product title on Amazon.
Product Description: To make your product presentable and increase sales, you need to inform your customers how beneficial your product can be for them. To inform them adequately, you need to provide an elaborative product description. The description should include size, shape, color, brand name, package quantity, material, or fabric type. It helps the customer understand your product better and impacts their shopping decision.
Product Image: At Amazon or any other eCommerce marketplace, images play an essential role. They have the power to increase and decrease your sales. A great-quality image provides a clear view to the customers and helps them to get a fair idea about the specific product. However, if images are not your priority, you may experience a poor sale because, during online shopping, customers don’t have the ability to touch or analyze the product physically; all they have is images, so you must focus on this aspect.
Keywords: For a proper product listing page on Amazon, you must add essential keywords to your description and product title. It can help your customers locate your product on Amazon and scale up your overall sales. To let your products appear in the search bar of Amazon, keywords are a must.
This is how you can set up a product listing page on Amazon. You must follow all the steps mentioned above to make your listing top-notch. Last but not least, do not underestimate the importance of product descriptions, images, titles, and keywords. Implementing this step carefully can take your precious time; at this point, you can take the help of a listing analysis software that can notify you every time your listing goes wrong. It is one of the impeccable ways to initiate an appropriate listing and generate hefty revenue. In this regard, etraKY BS can help you immensely and increase the level of product listing pages on Amazon.