Four Ways Analytics can Immune Your eCommerce Brand!


We live in the era of technology, getting addicted to it with every passing day. By using the data, several technologies have made our lives more effortless than ever. It works as medicine if you are associated with eCommerce business and digital marketing. Data is the information you can use to immune your eCommerce brand from any upcoming glitches or failures.

Believe it or not, it is a necessary element for an eCommerce business. You can discover all the hidden truths regarding your online business through a robust brand analytics tool such as etraKY BS. It fetches all the essential data of your business, and provides actionable insights to power up your brand. Intelligent analytics provides information about your stocks, market trends, demands, customer behavior, pricing, etc even at a granular level. All these factors can help your brand snowball by extracting valuable analytics that you can use to minimize the issues related to these eCommerce aspects.

Through this blog, you will be able to learn how to use several data to power up your brand and increase your brand credibility simultaneously.


Get More Precise Information About Prices

Pricing is an essential factor you must consider while establishing your eCommerce brand. Most brands extract price information from eCommerce platforms. Price information regarding a competing product is extremely important, and you won’t be happy if you miss it. To avoid the unhealthy competition among sellers and distributors, as a brand, you need to keep a close watch on price breaches happening on Market Operating Price (MOP).

But apart from this, sometimes you can experience a price breaching situation from any specific sellers. To avoid such situations, you can take the help of price monitoring software such as etraKY BS. It can provide you with all your price and send you a notification whenever a seller violates the MOP. This is how data can help you in protecting your brand reputation. Such monitoring tools can also provide you with the price of your competitors. It can help you connect with your customers and generate a handsome profit.

Price data can also help you set a reasonable price to compete with your competitors during seasonal sales. You can track how much discount your rivals offer during any specific sale.


 Help You with Stocks

Stock analytics can tell you how well your products are selling online and help you with tracking the total number of sales by monitoring the stock number, and you can even get to know how popular your products are in the marketplaces. Analyzing stock regularly can help you manage your stocks and save you from out-of-stock situations. Besides that, it is pretty tricky to know the location-wise stock availability.

However, a location-wise monitoring tool such as etraKY BS can help you know stock availability at the hyperlocal level. This tool provides the exact information of how many products are available there and how much you need to refill. Such information can help you play accurately to predict the demand for the products in the future.

This helps you to enhance the customer experience by escaping the stockout situation.

Analytics can Help in Increasing Product Visibility

As an eCommerce brand, if your motive is to sell your product without any disruption, it will be preferable to increase your product visibility, as it is the most recommended way to upsurge your sales. Customers won’t be able to buy your product if they fail to view and locate it. To increase your visibility on marketplaces, you must add top-ranked keywords to your products. There are millions of sellers and brands out there who are selling similar products as you are. So how can your product stand out from millions of listings?

To increase your product visibility, you need to enhance your listing quality by adding suitable and relevant keywords. You can add the keywords with your product title, description, and video content. Keywords can make it easier for your products to appear in the search list. The listing quality analytics tool can help you with this by extracting your product listing information, and such tools can alert you to add more relevant keywords.

While most customers visit an eCommerce platform to shop, some just appear as a surfer. In such a scenario, category-wise page ranking is your ultimate chance to present your products on the 1st page. Collecting essential keywords from the marketplace analytics can help you immensely with this.


 Improves the Customer Experience

Till date, if you are not considering customers’ feedback as an essential part of your business, you won’t be able to enhance their shopping experience. To know more about your customers, you need to understand what they really think about your product. For that, you need to get through their feedback data. It is the best way to give preference to your customer’s thoughts.

Feedback and reviews can be positive or negative. Positive reviews can encourage you and satisfy your hard work. On the other hand, if there is any negative feedback, you can use them to improve the quality of your products. That is why it is vital to collect feedback. You can take the help of etraKY BS as a review management software to manage customers’ reviews in a good manner.

Working towards your products and services as per their customers’ feedback, you will be able to enhance their shopping experience.
In such ways, data can help your brand to grow more on various eCommerce platforms. The eCommerce analytics provides you insights into what customers feel about your product.

 

Conclusion

Thus, now we have a fair idea of the importance of analytics. In the eCommerce industry, collecting various information to sustain your brand in this competitive industry is even more critical. Using data in such a way provides a clear view of your business and you can measure the effectiveness of your business strategy. You can better understand how well your business is running and what necessary elements you should add to it.

Gathering various data related to prices, reviews, and stocks, you can use etraKY BS as an eCommerce analytics tool. It provides you with information related to stocks, competitors’ prices, keywords, etc. You can use them accordingly and enhance the revenue robustly.

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Best Rewarding Small Business Ideas of 2022!

Establishing your own business can be a dream for many of you. Most people want to set up their own business, but don’t have a robust idea or an investment plan or are not sure where to begin from. Businesses are all about taking advantage of customers’ requirements. In the past few years, the living style of people has transformed drastically. The lifestyle, standard of living, and their take and approach on various aspects have changed. Let me correct you: we are not only talking about urban people, but this applies to small and rural places too.

Moreover, after COVID-19, the pandemic perspective on life has been revamped on a bigger scale. These several changes have entirely revitalized the available business opportunities. Those days are gone when you had very limited professions to choose from. Nowadays, you can choose to do whatever affects the people daily; you can be whoever you want to be according to your needs. It can be related to health, nutrition, eCommerce, beauty, etc.

Establishing your own business is not at all a complex task to do anymore. It doesn’t even require a massive investment as well. All you need to do is set your mindset, select a business of your choice, and set your financial goals. The best thing about establishing a business is that power will always be in your hand, and you can run it with your vision and ethics.

In this blog, we have created a list of some of the fantastic and rewarding business ideas of 2022. You can select one from the following and live a life king size.


Ten Tremendous Small Business Ideas of 2022

 

Reselling on eCommerce Platforms

In the past few decades, the evolution of the eCommerce industry has provided various opportunities to start your own small business as a seller or reseller on various eCommerce platforms. Some of the most prominent eCommerce channels such as Amazon, Flipkart, Myntra, Ajio, Messho, and eBay are there; you can start your business in their association. You just need to select the products you want to sell and list them on these platforms. In such a way, you can generate decent revenue and live your life according to you. However, you may have to face some challenges as well, but to overcome them, you can take the help of some seller analytics tools such as etraKY BS. It can help you enhance the product listing quality, stock availability, price monitoring, and much more and limits the manpower investment to track your business.


Gym Instructor

People’s perspectives towards their fitness have changed ever since the COVID-19 pandemic. They are more concerned about their health now; everyone wants to get fit and healthy. People are opting for gym instructors and dieticians to regulate their daily activities. You can take this opportunity and start this business today; if you have a keen interest in such roles and are confident that you can make peoples’ lives better than ever, you can surely go for this business. The beauty of this business is that if you know the drill, then your business can bloom within a month. Once you gather your customers, you can invest in gym equipment and rent it as a training area. These days online gym instructors and dieticians are also in demand.


Food Delivery Service

The demand for food will never stop as it is the basis of our lives. This can be your go-to business if you are passionate about cooking and trying various cuisines. Starting a food delivery business has become convenient these days. If you have less investment, you can start your cloud kitchen and save the money of renting a place. You can run this business with minimum expenditure on the place and staff. Initially, you can start from a minimal menu, and once you receive good beneficial responses, you can expand your business accordingly. You can use Zomato, Swiggy, and Uber eat to deliver speedy food.


Warehouse Storage

With the growing business of the eCommerce industry, the requirement for warehouses is also increasing. If you are the one who has a place for the storage and it is not being used, you can get linked with marketplaces and turn it into a warehouse. This business requires no such significant skills but just a storage palace. This is a one-time investment plan, and the outcome will last a lifetime.


Social Media Influencer

This is one of the hot and glamorous business ideas of 2022. A social media influencer is a social media user with a tremendous amount of followers. These content creators have access to a large audience and can share specific information to entice others through their authenticity and reach. If you are the one who has a tremendous number of followers on social media, you can get associated with brands and promote their products. In return, they will compensate you a handsome amount of money. It is one of the trending business objectives of 2022.


Content Creator

Suppose you are passionate about writing and have the expertise in writing blogs, articles, SEO content, etc. You can become a content creator and earn a living. Yet another small business idea of 2022 is trending these days. Content is such an aspect that is required in almost every field. To become one successful content creator, you don’t need to attain specific skills. All you need is a robust command of languages and a creative mind. This business doesn’t require any kind of investment; just by spending several hours a day on your laptop, you can generate a healthy output.


Website Developer

The world is turning digital, and businesses must set up their website. A well-developed website is the need of any digital platform today. If you have the expertise in designing and developing a website, there is a numerous client out there who is waiting for you. Website development is such a skill that is in demand and always in demand. Fast loading and well-functioning website development skills can let you earn a desirable profit every month. You can set up your targets and start earning with this zero investment business idea.


Online Classes

The demand for online classes has upsurged right after the COVID-19 situation. It can also be a profitable business venture if you explore it accurately. You can start online classes in the field of your expertise. You can gradually expand your business and target a more significant number of students. Online classes have enough scope for profit, and you can register on various educational portals and start today. If you feel you can start your joint venture can create your portal. These days you can even create a Youtube channel and start your online classes.


Photography

One camera, a few nice clicks, and your career is set as a Photographer. On every occasion, there is always a requirement for a good camera person. Weddings are the major event in all of them from where you can earn lakhs from just one client. You need to develop your photography skills and buy a high-resolution camera with all the smart specifications. If you already have these two things, you are good to go for this business.


Conclusion

So, folks, are you still waiting for any business opportunity? Well, you don’t need to wait anymore as you have several options above to choose from and start your own journey. If you are interested in selling or reselling products on eCommerce platforms, you can take the help of etraKY BS as a seller analytics tool. It can help you establish your online business efficiently.

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Top Five Young Digital Entrepreneurs of India, Real Inspiration!

Today, we are not going to talk about eCommerce directly. This blog is dedicated to the young digital entrepreneurs of India who have created wonders in their domain. The evolving digital industry has provided immense opportunities to young entrepreneurs to join the venture and experience the magic. That is why even established businesses are shifting entirely to digital platforms. This industry provides beneficial facilities and enormous features for businesses to expand tremendously.

 

On digital platforms, businesses are growing with an exceptional graph of success with every passing day. That is why young generations are also moving towards digital platforms.

Wondering what exactly a digital entrepreneur is? Well, the definition of a digital entrepreneur can be vast. But here we will only talk about what is understandable for everyone. In simple terms, Digital entrepreneurs are business owners or founders who have a digital business. It can be eCommerce and others as well. Indian digital platforms are a great source to grow your business successfully. Here in this blog, we have mentioned the success graph of five dynamic young digital entrepreneurs in India.


Youngsters Who have Set a Benchmark as Digital Entrepreneurs

 

Shraddha Sharma


Shradha Sharma is one of the renowned digital entrepreneurs of India. She is the founder and editor-in-chief of Yourstory.com. She lives her life in stories and believes that every story matters. At the beginning of her career, she has also worked with some media joints such as TOI and CNBC TV18. Born in Bihar and brought up in New Delhi, Shraddha started this venture in 2008. This platform is a known digital media venture that brought up the stories of change-makers, eCommerce platforms, entrepreneurs, etc.

This website is famous among all the generations as it has inspirational stories for everyone related to every field. Approximately twenty thousand stories are there that are based on entrepreneurs only. Yourstory.com allows you to read any of the stories in twelve different languages. More than ten million readers reach this website on a daily basis and find it interesting.


Ritesh Agarwal

A well-known young digital entrepreneur Ritesh Agarwal is the founder and CEO of OYO. This platform is quite famous in India, as it has made your holidays cheaper and effortless. This website has provided the outstanding service of booking the top hotels. You can choose your choice in various cities of India. As an entrepreneur, Ritesh Agarwal started his journey at the age of 16 only. Today he is ruling the hotel industry enormously. 

 

His idea of making the staycation at affordable prices does work. According to a source, he traveled to almost every state of India with his plans to make it successful. He provided such an experience that the people of India will cherish forever. OYO rooms are one of the fastest-growing online platforms in India.


Peyush Bansal

Have you imagined you can buy your spectacles just by sitting at home? Maybe never have because it was unimaginable before the origin of Lenskart. The young and dynamic CEO and founder of Lenskart, Peyush Bansal, has made it possible for the people of India to order your specs by sitting at home, and your order will be delivered within a few days. This platform has numerous products from power glasses to sunglasses, contact lenses, etc.

 

Customers can even book an eye test, and the Lenkart executive will visit them and do the needful. Initially, Peyush Bansal started this venture with the co-founders Amit Chaudhary and Sumeet Kapahi in November 2010. Nowadays, Lenskart doesn’t only have its website, but it has more than 50 offline stores all over India. This Digital platform has become massive, and its earnings are unbelievable.


Byju Raveendran

Who doesn’t know about BYJU’S? It has undoubtedly made the study more effortless for students. Byju Raveendran launched this excellent study app in 2015. Within two months, it reached millions of students. This young digital entrepreneur is helping millions of students to reach their goals. If we talk about the current value of this company, it is more than 5.8 billion dollars.

 

This education technology company is established in Bengaluru. It provides top-notch study material to millions of students. BYJU’S app is available on the Google play store. Students can download this app and get essential information related to their subjects.


Vijay Shekhar Sharma

“Paytm Karo” has become the slogan for digital payment, and people from every state, creed, and caste know about this app. Nowadays, even an ordinary vegetable seller uses this app for digital payment. The man behind this digital revolution is Vijay Shekar Sharma. He was introduced to the list of youngest billionaires of India by Forbes magazine.

 

Starting as a mobile recharge application, this platform has become one of India’s trusted and convenient digital payment platforms. The compelling vision of Vijay Shekhar Sharma behind this digital venture was massive. He has developed Paytm Mall, Paytm payment bank, and eCommerce business as well. One can pay their water, electricity, mobile, and DTH bills through this app in one single click.


Vineeta Singh

Sugar Cosmetic is one of the leading cosmetic brands in India. Vineeta Singh is the person behind this tremendous beauty joint. At the age of 23, she was featured on the cover of the WEEK magazine as she became Indias’s first and youngest business school graduate to reject a placement offer of 1Crore per annum. He always wanted to set up something of her own. After lots of hassle, she launched Sugar cosmetics in the year 2012.

 

Currently, this beauty brand is manufactured its products across Italy, Germany, India, USA, and Korea. Sugar-manufactured beauty products such as lipstick, foundations, lip balms, nail paints, concealer, etc.

So if you also want to establish your digital presence as a brand on several eCommerce platforms or want to create your digital platform, you take the help of a brand analytics tool such as etraKY BS. It can help you revamp your product listing quality, which is the primary factor in selling your products online.

Conclusion

Thus, these were some of the Young digital entrepreneurs of India. They have been an inspiration to all who have the vision to connect with the digital platforms and start their businesses. Here you need to understand whether you will launch an app, a digital website, or an eCommerce store. You will require automated software to manage several aspects of your business. It is essential to increase your visibility to sell your products successfully if we talk about the eCommerce brands.

 

In such a scenario, you can use etraKY BS’s help to upsurge your listing quality score. The combination of your impeccable brain and technology can create history. So always look for the brighter side of the story and do not get stuck into the loop. Hope these dynamic digital entrepreneurs encourage you to make your dreams come true.

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Amazon Ranking Tips to Upsurge Your Sales!

As a massive venture in the eCommerce industry, Amazon never wants to disappoint its customers on any terms. They always look forward to providing an excellent customer experience. There are so many factors that Amazon prefers in terms of holding its remarkable reputation in the market. This extensive eCommerce channel works as a chain between customers and sellers. Its ultimate goal is to connect them with relevant products as quickly as possible. To do so, Amazon uses its own search algorithm, which is designed by A9, a subsidiary company of Amazon. Using the A9 algorithm can be a free and dynamic way to upsurge organic search and improve your overall sales.

You can do it by implementing search engine optimization(SEO). When it comes to SEO, most of us only think of Google SEO, but you need to understand that there is something called Amazon SEO if you want your customers to recognize your products more effectively. However, with the help of some crucial analysis and strategies, you can make your products appear in Amazon’s search results. If you are an old seller and still unable to get the recognition on Amazon, then this indicates that you are missing out on A9 algorithms. Customers must find your product page if you sell products on this gigantic platform. If it does not appear in search results, this blog is just for you. Here you will know the importance of the Amazon ranking algorithm and how it works.


What is Amazon Ranking Algorithm, and How Does it Work

As we have mentioned above, the Amazon ranking algorithm is designed by the sub-company of Amazon, which is known as A9. Building an empire is not easy, but Amazon has completely changed this perception. It has changed the destiny of the eCommerce industry by providing a spectacular customer experience. It smartly analyzes several distinctive pieces of information to determine which product appears at the top of search results. Here are some of the essential information that the A9 algorithm examines when determining the product rankings:

  • If you have used any keywords with your products or not during listing them on Amazon.
  • Whether or not your products are selling well, it analyzes your sales conversion.
  • Customer reviews also matter; they analyze whether your customers are happy with your products.
  • A9 algorithm analyzes your historical performance and whether you have any record of sustainable sales.
  • It also examines your delivery time and whether your customers received their products on time or not.
  • The algorithm also examines the price of your products.
    Thus, Amazon’s ranking algorithm considers many criteria to regulate who appears on the first page of a search, which is definitely a worthwhile place to be. In such a way, more people will see your products, and you will be more likely to win the buy box.

Essential Factors That Can Increase Your Amazon Rankings

Since you are an Amazon seller, you need to increase your rankings on this platform. It can help you immensely in selling your products accurately and smartly. Customers will be able to find your products, and they can order yours’ instead of your competitors. So let’s see how those essential factors can help you increase your Amazon rankings.


Product Title Plays an Important Role

In the process of increasing your rankings on Amazon, you should focus on deciding your product title. This is probably the most critical factor for Amazon SEO. In the product title, you need to include the most relevant keywords for the product. Here we have mentioned some practical suggestions that can help you improve your product title and automatically increase your’ Amazon rankings.

  • Add your brand’s name to the title.
  • Include the nature of your product.
  • Incorporate the details about your product.
  • You must add on the color, width, and size.
  • Do mention the material or ingredient of your product.
  • You can also add on some of the specifications.

However, you are not supposed to do the keyword stuffing in the title, as it can affect your Amazon rankings. As similar as Google, Amazon also constantly avoids keyword stuffing. So it is better to avoid doing that; otherwise, your wise Amazon algorithm will not pick your product. Apart from that, you can also use brand analytics tools such as etraKY BS to improve your product title. It can let you know if anything related to the product title area does not satisfy the Amazon listing quality score.


Use Backend Keywords in Amazon Seller Account

Most of you may not be aware of the fact that backend keywords also affect your Amazon rankings. These keywords are essentially hidden keywords and can be used in the backend section of your Amazon seller account. These keywords generally instruct the A9 algorithm that the specific product listing on the channel is mainly targeting keywords. You must consider backend keywords if you want your product to get notified by the A9 algorithm for Amazon rankings. Backend keywords should be added as meta tags, and you must fill out the five essential fields. Each line should be limited to a maximum of 50 characters. Remember that you are not allowed to exceed the limit; otherwise, Amazon will not be able to index your backend keywords. Here we mention some important rules you should follow while filling out the backend keyword field.

  • It will help if you do not repeat the keywords.
  • Avoid adding quotation marks, as it can reduce the overall character count.
  • Do ignore commas.
  • You must ignore using too many synonyms of the same keyword.
  • You can use spelling variations.

Make Your Product Description Readable

The product description of your specific product also plays an essential role in increasing your Amazon rankings. It should be readable, spontaneous, and convincing from a sales perspective. To follow that, you should add several bullet points with the description. It informs your potential customers about the product in an elaborate manner. You must focus on adding detailed, informative, and easy-to-read points. In the description as well, you need to add relevant keywords too. It will relate to expected customers and provides the SEO benefit of adding your keywords. Bullet points are elementary, as they can catch the customers’ eye on some of the specific features of your products. Along with the features, you can also add the product’s benefits in the description.

 

Reviews & Ratings are the Game Changer

Amazon’s reviews and ratings are also crucial factors that the A9 algorithm considers in the process of increasing your rankings on this platform. Usually, products that rank on the first page of Amazon have a quality review than others that fall beneath. You can understand from this that having a maximum number of reviews affects the click-through rates and eventually upsurges the overall sales that affect the product ranking. In this regard, you must work on getting more and more reviews from your valuable customers. You can send them a follow-up email or message on WhatsApp, asking them to leave their feedback. If you have negative reviews, you must look into the issues with your products and fix them as soon as possible. You can take the help of Amazon seller software such as etraKY BS to manage your reviews precisely. In this regard, you can also take the help of our entirely new refreshing eCommerce strategy called SCRAP.


Conclusion

Winning Amazon’s ranking is all about understanding what Amazon’s A9 algorithm has the expectations from you as a brand or a seller. There are various ways to optimize your Amazon product page and meet its algorithm’s expectations to achieve a decent ranking. Consiering the points mentioned above can effectively help you in this regard. Apart from that, you can take advantage of etraKY BS as a listing quality analytics software. It can help you in enhancing your listings and notifies you to add relevant keywords where it is necessary to add.

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Five Excellent Ways to Make Your Product Visible on eCommerce Platforms!

Be it eCommerce or any other business venture, the ultimate goal is to make a robust market presence and generate decent revenue. The eCommerce business is no exception; brands and sellers are here to stay and generate revenue. But to upsurge your sales, you need to understand the fundamentals of this emerging industry. One of the basic fundamentals is product visibility. If your products are not visible to customers as you expect them to, they won’t be able to buy them, which can ultimately affect your sales. The competition is also very high in this particular business, and customers have numerous choices to buy the best available products online.

These days customers have constant access to their phones where they can research a product anytime before making a purchase. In such a scenario, product visibility can make or break your business. Product visibility is essential in terms of placing your products in the search result. It is an integral part of our brand new strategy, SCRAP. As an online brand, it is quite important for you to increase your visibility to enhance your sales. Here in this blog, we have mentioned five distinctive ways to make your product visible on significant eCommerce sites.


Five Magnificent Ways to Make Your Product Visible on eComm Channels

Product visibility is the primary step to selling anything on eCommerce platforms. Customers will never be able to buy your products if they lack in locating them. It doesn’t matter how good your product is and how many features it has; ultimately, it will fail to generate sales if it is not visible or appears in the search bars. Let’s find out ways to help you immensely increase your product visibility.


Add Top-Ranked keywords to Your Products.

If you want to increase the organic search for your products, adding top-searched or top-ranked keywords to your product’s description and the title is crucial. While adding a product description, you need to apply the product’s noteworthy features, color, size, and width, including keywords. Similarly, you must add an attractive and eye-catching product title; you must add such a title that can represent the nature of your product. You must add the name of your brand along with the title. All these aspects can help you enhance product visibility on various websites. As a brand-centric eCommerce software, etraKY BS can guide you in adding the product description, image specifications, and title to your products.


Appealing Product Visualization

You must have listened to the fact that sight plays a vital role in representation. That is why as an online brand, you need to focus more on the visualization of your products. The way you will represent it online impacts your customers’ shopping decisions. Your product must look attractive and have a multi-dimensional view. It can make it effortless for customers to analyze your products closely. You can add a high-resolution image with a 360-degree view to make them visible and attractive. Graphics and videos can also add personality to your branded products and attract more customers. It helps your products earn better visibility as several eCommerce websites prefer to keep the well-managed products on their search bar. Images are the hero of your product, so they should be high in quality.


Upgrade Your Product Navigation

It is not possible for you to always feature your products on the category first page of the eCommerce website. However, it will help if you ensure that customers can easily find your products. It is essential to offer your customers to view your products in as few clicks as possible. Try to make it a one-way click to locate your products for customers. You take the help of pay-per-click advertisements to increase the search visibility of your product on various eCommerce websites. Product navigation can be the key to making it locatable for your potential customers. PPC campaigns and other modes of advertisement can allow you to enhance your brand awareness and increase your sales volume as well.

Redirect Customer’s Attention to Relevant Products

To redirect the customers’ attention towards your relevant products, you need an eagle eye to notice a particular product that is incredibly popular, but your items are not performing well. Now, you can just let your potential customers know that they have various options for similar products they prefer to buy. Multiple colors, designs, and styles always become successful in attracting more customers. You can opt to sell the most popular products by offering additional choices to them. Additional choices mean there is something for everyone. This is one outstanding technique that global brands around the world use.


Consider the Reviews & Rating Section

Reviews and ratings also play a crucial role in making your product visible. There are various eCommerce websites in India, such as Amazon, Myntra, and Flipkart, which fetch products with positive reviews and ratings to display in their search bars. It automatically increases your product visibility and assures the organic discoverability of your products. It is the easiest way to upgrade your product visibility. To execute this process successfully, you need to have numerous positive reviews and above three-star ratings. You must know that customers prefer to buy products with more positive reviews and ratings. Once you can add positive reviews to your products, eCommerce channels may showcase them in their search bar; eventually, it can become hassle-free for customers to pick them. After every purchase, do encourage your customers to leave reviews and ratings. To manage your reviews, you can take the help of the agile review management feature of etraKY BS.

So these excellent five ways can help you effectively improve your products’ visibility across channels. While getting along with the ways mentioned above, taking advantage of etraKY BS can benefit you.


Conclusion

Thus, when it comes to making your product visible on various eCommerce platforms, there are a few requirements you need to consider. First, you need to think from the customer’s perspective and apply relevant keywords to your products. The visualization of your products should be impeccable, and last but not least, make your brand glow at all times. If the presentation of your product is attractive, customers will be able to locate your product in the first place. However, apart from this, you can also implement compelling marketing strategies and are well on your way to success. You can even revamp the prices of your products to attain visibility on well-known eCommerce sites. Customers mainly consider buying a quality product at a reasonable price. That is why pricing is also essential in terms of enhancing product visibility. etraKY BS also works as a price tracking software. It makes you aware of the prices set by your competitors. Based on their pricing, you can change yours and attract more customers. In this way, you can effectively make your product more visible on prominent eCommerce platforms.

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Role of Content and its Impact on eCommerce Brand Performance!

The eCommerce industry has provided an immense opportunity for brands and sellers to make their presence on the various eCommerce platforms. However, having an eCommerce business is not as easy as it used to be. These days customers have so many possibilities to choose from that it is a combat for brands to stand out from their competitors and for customers to find a brand they can trust completely. The crucial difference in success is a fusion of ingredients among essential, appealing, and upgraded product content. 


The best product content is a part of our brand new strategy SCRAP. It is also a collaboration of informative product descriptions, engaging product titles, and high-resolution images. It should contain relevant keywords to attract the target customers. Product descriptions and product titles are essential to creating a successful brand story.

 

It helps your product to become more visible on various eCommerce platforms. Necessary and accurate information about the convenience of the product for the customers to make a purchase. In this blog, we have mentioned why every aspect of product content is essential for your online brand and what could be a possible impact. We will also let you know how etraKY BS a brand analytics tool can help you enhance your product content.

 

Why all the Aspect of Product Content is Essential for Your Brand


As mentioned above, there are three significant aspects of product content: product description, product, title, and product image. These aspects can eventually help you increase your brand awareness, credibility, and revenue. Let’s see how these aspects of Content can be essential for your brand.


Product Description

In eCommerce, industry customers do not have the advantage of evaluating the product physically. All they have is a product description, so it should be precise and informative. You must include bullet points in the description as it helps the customers to read the essential information promptly. The Content of your products should be specific and accurate, and you must add all the specifications of your product. Suppose you are selling mobile phones; you must add the brand name, camera features, display screen, and the information about battery and processing.

It helps customers to know more about the product and further convinces them to buy your product. Apart from that, your product description content should be simple and understandable for a layman. Product content is your ultimate chance to show your authenticity; you can tell your customers why they should select your brand and why your product is a perfect fit.

As a marketplace seller analytical tool, etraKY, BS notifies you whether your product description is user-friendly or not. This quintessential software can even let you know whether your description includes the bullet points or not. In such a way, etraKY BS can help you implement a dynamic product description. Follow these essential steps to revamp your product description.

  • Try to write the product descriptions in your own words. Copy-paste can diminish the actual essence of your product.
  • Always try to highlight the several qualities of the product.
  • You must add how it can resolve specific problems with your product description.
  • Write a product description according to your targeted customers.
  • You must add specific details of your products in the description.

 

Product Title

Product title is also an essential part of product content. The title of your product helps your customers to find your product quickly. Product title also helps increase your product’s visibility on various eCommerce websites. You must include your brand’s name, product name, variant, color, flavor, and material. Apart from that, the product title must also include the size, quantity, and unit of length. All these aspects are vital to creating an attractive product title. Besides that, you must add relevant keywords with the title.

Keywords can help your product appear in several eCommerce sites’ search bars. So, it is crucial to add an appropriate product title while listing them on diversified marketplaces. To make a complete product title, you can take the help of etraKY BS, which can effectively guide you in adding a decent product title. Here we have mentioned some of the essential points that can help you enhance your product title.

  • The quality of the Content language should be easy to read and understand for customers.
  • The structure of the product title should be appropriate and include the brand’s name and specification.
  • Use the SEO-based top-ranked keywords with your product title.
  • The product title should be simple but searchable for customers.

Product Image

Unlike a physical store at online shopping, customers don’t have the advantage of verifying the product too closely. Images are the only thing they depend on for a quality purchase. So, if your products do not have high-resolution images, it can drastically affect customers’ shopping decisions. You can build trust in your products in customers’ minds with high-quality images. They got the advantage of analyzing the products more closely. It can give them a proper online shopping experience.

 

High-resolution images can help your brand build trust among the customers. It will help if you consider that images leave the first impression of your brand on customers. That is why it is required to add high-quality images of your products. The following steps can help you in intensify your product image.

  • The image of your products should be attractive and tempting.
  • Image resolution should be less than 1080mp.
  • You can use plain white backgrounds as it provides a clear view.
  • If you are selling fashion apparel, you can use a dummy or models to represent your products well.
  • You must add the different angles of the products for a better extensive view.
  • To provide a clearer view of your products, you must add zoom-in features.
  • Always try to add a bigger size of the product images.

After concentrating on these three significant aspects of Content, you will be able to make your brand more impressive than earlier. All it requires is an elaborative product description, product title, and product image. These three primary aspects of the Content play a crucial role in building the excellent reputation of your product. It enhances product visibility and lets your customers find your products online.

 

Conclusion

Customers worldwide use the eCommerce marketplaces to search, compare and learn about products before making a purchase decision. Occasionally, customers do visit some eCommerce sites and make the purchase immediately. They apply this process only to those products about which they have strong brand loyalty or trust. The connection between eCommerce platforms and online product content is more essential than ever; captivating customers with great products and keeping them engaged is achieved through impressive Content, both in terms of text and images.

 

With a better understanding of the motive and development of great Content and well-planned e-commerce strategies, brands can revamp their eCommerce presence to exceed customers’ expectations and be in a stronger position regarding their competition. Content is the key that helps your customers look for a specific product on various platforms per their requirements. If your Content is not up to date, your customers will never be able to find your product, which can ultimately reduce your sales and trust in the market. However, to place strong Content to your products, etraKY BS can help you immensely. It gives you the proper visibility of your product content across multiple platforms.

 

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