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What is Amazon Keepa, & How Can You Use it for Your Online Business?

To increase your revenue as an eCommerce brand and seller, it is essential to keep up with all the latest market trends and new pricing strategies that your competitors are already using. For a successful Amazon business, it can be one of the essential steps to figure out which data to pay more focus on and how to make sense of it. It is essential to keep track of all your product movements on Amazon, whether you are associating with this marketplace on a shorter or larger scale. Apart from that, this enormous platform is fiercely competitive these days due to its popularity and customer base.

To get on the buy box, you must offer your product range at attractive prices to your customers. An impeccable pricing strategy can increase your rank on Amazon, and multiple data points can encourage you to break a stock purchase or liquidation move. However, Amazon doesn’t provide you the ability to monitor your data simply, but third-party tools may always attempt to fill the void. This is where Amazon Keepa comes into the light. Brands and sellers can use this software as price tracking software on this gigantic platform. This blog provides you with a deep knowledge of Amazon Keepa and how it can be helpful for your Amazon business.

A Brief Introduction to Amazon Keepa

Keepa is an Amazon price tracking software that can be used in two forms; website and browser extension. It can help monitor the prices of thousands of products that have been sold on this prominent marketplace. It can help you keep track of price fluctuations of similar products that you are selling on this platform. Having such data can help you figure out how much time it truly takes a product to get sold on Amazon, and you can also save a hefty amount with downward price notifications. You must know that downward notifications refer to the product prices that are actually available at a low price but due to lack of knowledge and understanding you keep selling them at a higher price which can ultimately lead to you to less sales because customers can buy them at a lower price from your competitors.

Mainly, Keepa provides you with data on Amazon’s product selling behavior. This tool provides you with your sales rank chart and price history charts. At the Keepa website, you can also acquire additional tools for product research, evaluation, and discovery. You also collect data on top trending and most searched products, as this tool collects essential data from customers every time they view or search for a product. Hence, it can help you create the most extensive list of products customers want. Because of this compelling feature, you must consider acquiring this tool that provides much more besides pricing charts.

How Does Keepa Amazon Price Tracker Works?

Keepa Amazon Price Tracker tool is available in two formats; browser and website. In the following points, you will get to know about both of these formats and how different they are from each other.

Keepa as Browser Extension

The browser extension of this tool is entirely recommendable as it provides access to highly detailed and powered graphing and data. Keepa browser extension provides an add-on extension for Google Chrome, Firefox, Microsoft Edge, and Opera. It can help you in doing product research while browsing Amazon. Once you install this browser into your system, it will automatically provide you with a new price history graph that will appear directly on your Amazon product pages.

Keepa as Website

You can also use Keepa as a website, which is considered the most fantastic version of this tool. At Keepa.com, you will find its entire range of features and can use them per your requirements. Suppose you have an extensive list of ASIN numbers that you want to track; believe it or not, it will be an excellent place to do so. The amount of data and essential information these tools collect is mindblowing. It is handy and easy to use and can accelerate your overall business.

Essential Information that Keepa Provides

As an online brand, you might understand that data on current sales and prices can not tell you the whole story of your online business. You have to go a little further to generate outstanding revenue and profits. However, your current sales rank and product prices may reflect the normal selling condition of a product. Still, many factors can make current data an indigent reflection of your future selling scenarios. These factors include the following information that Keepa provides you effectively and efficiently.

  • It provides seasonal sales data.
  • Data on temporary lack of supply
  • A datasheet of temporary supply surplus
  • Keepa provides information on changes in supply to competing products.

These are some of the factors you must have seen because of short-term changes to your sales rank and price. Historical data and competitive pricing information can make you apply thoughtful and tremendous product pricing strategies, and it can let your business snowball.

Various Ways to Use Keepa for Your Amazon Business

Here we have mentioned some of the crucial ways in which you can use Keepa for your eCommerce business. These steps can help you in using the extension and website as well. Let’s see how it is beneficial for Amazon brands and sellers.
Keepa is color coded, and for each essential information, it has a new color. It shows Amazon Products in orange, new eCommerce platforms’ products in blue, used marketplace products in black, and the sales rank of a product in green color. You can get an idea of a product’s performance just by looking at the screen.

  • It shows quick results and allows you to display date ranges of a month, three months, day, week, or all the data the extension has on your file.
  • You can also view a spontaneous display of a product’s pricing history.
  • You can find out the sale rank of your products.
  • While using this tool, you can remove a set of data if you feel that your screen is overlapping or if you want to focus on a single aspect.
  • You can also find out an Oos (out-of-stock) and in-stock history of any of your products.
  • While clicking on all data sets, this tool shows you a green line on a graph to precisely indicate your sales rank history over the date range you have selected.

 

Conclusion

Being in the eCommerce industry in today’s world requires various skills and tools to manage your business wisely and profoundly. In this manner, Keepa is one versatile tool you could ever find to make your Amazon business reach the heights of success. However, this tool is not mandatory but highly recommended because of its remarkable features. Tracking your overall sales profile can be one of the beneficial aspects of this tool. A sales history knowledge and pricing strategy are more than enough for the success of your Amazon business. Apart from Keepa, you can use listing analysis software such as etraKY BS to scale up your product listing quality and attain immense benefits.

 

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What is Merch by Amazon India? 5 Essential Things to Know!

Suppose you want to sell your merchandise and print-on-demand products through Amazon. Believe it or not, it is one of the best ways to earn spectacular revenue from this eCommerce giant. If you want to start your eCommerce brand and sell customized and unique products, you can go for Merch by Amazon India. However, for clarity, you must know that this feature is not yet available for Indian customers. Still, you can design and sell merchandise through this platform to western countries such as the USA, UAE, etc.

Suppose you still want to start a Merch business in India. In that case, you can sign up on Amazon as a brand or a seller and start selling custom-designed Merch in India at a lower upfront investment and earn tremendous monthly and weekly royalties. For Indian sellers and brands, it can prove to be the most alluring income source. This blog contains some remarkable knowledge about this fantastic service of Amazon India. Find out what are the benefits of selling merchandise online through this eCommerce platform.

A Brief Description of Merch by Amazon India

You must know that Amazon merchandise service is basically for individual sellers and brands who want to launch their own merchandise and print-on-demand products on this platform by taking advantage of Amazon’s distribution, print-on-demand operations, and speedy shipping. Some renowned brands such as Disney, Cartoon Network, and Marvel use Amazon Merch to sell their official merchandise to customers through this eCommerce channel. However, this is not only limited to big brands; small brands can also implement this service and get approved to sell their print-on-demand products through Amazon and earn decent revenue. Now, this question must have arisen in your mind: how does Merch work on Amazon? Well, you can understand it in the following steps.

  • First of all, you have to apply for the Amazon Merch business.
  • Once you get approval from Amazon to sell your merchandise through this platform, you must upload your artwork.
  • After that, you need to select your product type and color.
  • The next step will be listing your designs and artworks on this platform and adding product descriptions of whatever product you choose to sell. The product descriptions should be short, crisp, and informative.
  • Once customers start buying your products, Amazon will handle the product page, followed by production, shipping, and customer service, all with no upfront costs.
  • You will get a royalty for your designs and artwork.

More precisely, we can say that Amazon merch on demand helps you to increase your profits through the sale of branded products designed by you. It is quite an effortless process to get started and sell merchandise from a product page on this platform. It is entirely a new way to connect with your customers outside India.

Essential Benefits of Merch By Amazon India

If you are an artist or a designer passionate about selling your customized merchandise, then Amazon is the most suitable platform for you. You can earn tremendous benefits from Merch by Amazon India service. Here we have mentioned some of the significant benefits of this impeccable personalized business service by this eCommerce platform.

Earn Tremendous Royalty

Merch by Amazon India provides you an impeccable chance to generate royalty by selling every merchandise product. This platform provides you a tremendous chance to earn lifetime royalty from the artwork as well. You can sell your designs to Amazon and attain royalty from them in a compelling way.

Eliminate the Risk of Inventory

It works as a print-on-demand business model if you plan to sell merchandise on Amazon. Thus, you do not require to stock up a heavy inventory. This platform will print your t-shirt only when a customer places an order and then process it directly to them. So in this business model, you only need to send your designs to Amazon, and they will handle the rest. However, as a merchandise brand, you can also list your merchandise on Amazon and manage a small unit of inventory per the customer’s demand.

Implement Prime Shipping

The Biggest Advantage of Merch by Amazon India is their fastest shipping method. The merchandise business model on Amazon provides the eligibility for free Prime shipping to fulfill the demands of your customers as soon as possible. Although for customers, it will be standard shipping for customers, and they can pay some extra amount to get their orders faster than ever.

Reach Out to Millions of Customers

As the most prominent eCommerce platform worldwide, Amazon provides you this ultimate chance to offer your products to millions of potential customers. However, this platform can not give you the guarantee of a sale but provide great exposure to your products. It can increase the chance of sales. If your product has a unique feature and attracts multiple customers, you have a considerable chance to generate decent sales.

Keep Track of Your Success

Selling your merchandise products on this platform can provide you the liberty to go through Amazon’s analytics and comprehensive insights. This platform provides you with every kind of data, from what are your best-selling designs to the all-over growth of your revenue generation. You can easily track all your business growth on this platform. It is essential for any business because without it you can not accelerate your business growth.

Products That You Can Sell on Merch by Amazon

Here is the list of some of the utmost products that you can sell through merch by Amazon.

  • Tanktop
  • Premium T-shirt
  • Pullover sweatshirt
  • Pullover hoody
  • Customized Pen
  • Cushion covers
  • Sunglasses
  • Caps
  • Shoes
  • Bags
  • Water Bottles
  • Phone Covers
  • Diary

How Can You Calculate Amazon Royalty?

First, you need to understand that the Amazon Merch business doesn’t provide you with complete ownership of your designs. The royalty amount you receive from Amazon can get directly affected by the price you set for your merchandise products, excluding the tax amount and the fees of Amazon. Various factors that affect Amazon costs have been mentioned in the following step:

  • If you want to produce your merchandise products, then Amazon will pay you the amount per sale.
  • Taking Amazon FBA (Fulfillment by Amazon) services can affect your royalty as you need to pay FBA fees to this eCommerce platform.
  • Product returns and exchanges may affect your Amazon royalty.
  • If you want to protect your brand from fraud, you can take the fraud protection services of Amazon, which may also affect your royalty.

     

Conclusion

Thus, Amazon Merch is a cost-effective and profitable income source for many designers, creators, and for those sellers, and brands who want to start their eCommerce business at a low investment. But the only drawback of this business model is that it doesn’t allow you to sell your merchandise in India. Still, it is one of the compelling ways to generate impeccable revenue and make your business worthwhile. If you have the talent to start your own designer range, you can go for Merch and take advantage of this platform on a larger scale.

 

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Amazon Brand Registry: Essential Steps for Your Brand Registration!

Amazon, one of the most prominent eCommerce platforms, provides tremendous brand exposure. However, you are not alone in this game; it’s a tough competition, so it is crucial to saving your brand from any kind of fraud and other copy activities. Selling your products on this imminent platform is a great way to establish your brand and generate profit. But you must take essential steps to protect your brand from gaining this opportunity.

This is when the Amazon Brand registry is required to save your brand from the illegal activities of other sellers. Believe it or not, according to research, it has been found that more than 40% of sellers are into hijacking others’ listings and selling similar products. Enrolling in Amazon’s brand registry is the best way to protect your brand from such forgery. This enrollment is a one-time investment to protect your brand forever. This blog has mentioned all the essential information regarding registering your brand on this platform.


What is Amazon Brand Registry?

It is an Amazon initiative that is designed especially for brands to protect their brands and provide them Amazon’s access to upgrade their marketing features and have complete control over their brand. It helps them to protect their registered trademark on this eCommerce venture. Being a brand, you can enroll in this program through your seller central account. This platform has a fantastic setup of algorithms to compile product information from multiple brands and sellers. Hence, a brand registry on Amazon is highly recommended if a brand has various sellers selling its products online. It can restrict various forgery tactics of sellers, and brands can protect their products effectively and efficiently. Through the brand registry, it can become easier for you to complain to Amazon in case of listing and product hijacking, as it will be proof that a particular brand comes under your ownership.


Why Should Brands Enroll in the Brand Registry Program of Amazon?

 

  • To Protect and Shield Your Products from Hijacking

Brand registry on Amazon is an essential part of the growth of your business and protects it from hijacking. In the eCommerce industry, hijacking is the most common fear most brands have. Undoubtedly, Amazon is one of the massive competitive channels with millions of sellers. They don’t hesitate to hijack others’ listings to stay competitive in the market. In this regard, the Amazon brand registry allows brands to own the buy box completely. In case any seller tries to hijack the products, you can directly contact Amazon seller support to get it eliminated.

 

  • Provides Complete Control of Product Listing

One of the essential benefits of a brand registry on Amazon is it provides complete control over your product listing page. As a brand owner, you have complete ownership of the product title, product description, and images, and you can use product id instead of UPCs and EANs. No one can hijack or copy your product listing without your permission. On the other hand, to enhance your product listing from time to time, you can take the help of listing quality analysis software such as etraKY BS. it can notify you whenever your listing goes wrong.

 

  • Access to Allow Sellers to Sell Your Products

The brand registry provides you the access and power to decide who can sell your products. You can select a seller that sells the products under your listing. Following are some criteria on which you should not allow selling products to these sellers.

– Sellers who sell products under their brand name.
– Sellers who also manufacture products.
– Sellers who sell white-label products.
 – It will help if you do not allow such sellers to sell your products because they can customize your product, and there is the possibility that they may sell them under their brand name.


What are the Pros & Cons of Brand Registry on Amazon


Every feature has its pros and cons; nothing in this whole wide world is entirely perfect. Here we have mentioned some of the specific advantages and disadvantages of Brand Registry on Amazon.


#Advantages of Brand Registry on Amazon

  • It provides brands with complete control over their product listing.

  • This impeccable feature has a more efficient internal team to help you fix various issues (regarding product and listing hijacking) and provides information regarding inappropriate listing.

  • Enrolling with the Amazon Brand Registry feature can provide you with a monitor tool for the safety of your brand on this platform.

  • This feature offers you a dedicated internal team for escalating and submitting IP violation claims.

  • It provides you access to Amazon A+ content to enhance the content quality of your product listings.

  • The brand registry can increase product visibility via alternative advertising methods.

#Disadvantages of Brand Registry on Amazon

  • Registering your brand on Amazon cannot restrict other sellers from selling your product on this platform. (Apparently, you have to take action against them and convey to Amazon about your ownership)

  • As an online brand, you do not have the power to blacklist any seller from selling your brand, and this part can only be done by Amazon.

  • You can not submit infringement claims against any other sellers.

Step-By-Step Procedure For the Amazon Brand Registry Program

Create Your Brand Registry Account

To register your brand on Amazon, you have to provide all the legal and corporate information. After that, you will receive a text from this platform to validate your identity as a brand owner. In the next step, you will be required to accept the terms and conditions and other policies. You have to click on the save button at the final stage.


Enroll Your Brand

After completing the account verification process, next, you need to enroll your brand, which includes four exclusive criteria.

Brand Eligibility: On this page, you need to insert the name of the brand you want to register. You need to provide your brand logo as well. After providing these details, all you need to do is click on the next button.

Intellectual Property: On this page, you need to select a type of trademark for your brand, trademark name, registration number, and registration office. After filling in all these details, you simply need to click on the next button.

Characteristics: On this page, you need to describe a bit more about your brand. Provide seller account information, vendor account details, and if the products have GTIN, EAN, UPC, manufacturing details, license details, etc. Apart from all this, you may require to provide the details of states where products are distributed. After providing all this information, click on the submit application button.


Acceptance From Amazon

After submitting your application successfully, Amazon starts its validation process, which may take approximately ten days. After that, they will activate your brand registry and send a code to the registered trademark office. At this point, you need to reach out to the trademark office, make them aware of this process, and tell them to forward the code to you. Remember, this code is an essential part of this process, and only then will you be able to log in to your Amazon seller central account. Once you log in to your account, you must paste the code and hit the go button. After entering the code, the process of Amazon brand registry may take 1-2 working days to complete the process.


Conclusion

Thus, this is why a brand registry is imperative in terms of establishing your brand on Amazon. It is one of the most remarkable ways to protect your brand reputation in the marketplace and let your business thrive without further hurdles. Suppose your brand has various products, then it has to be activated for all the products. As a brand owner, you must spend time on the brand registry because it is the most helpful way to protect your listing and save your products from hijacking on Amazon. On the other hand, this process is also crucial in terms of staying competitive and unique in the market.

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Top Trending D2C Brands in India That Are Ruling The Industry!

The ever-emerging eCommerce industry is a blessing for Indian brands and sellers. It allows them to connect with millions of customers from all over the country and simultaneously increase their business growth and revenue. However, this industry has various business models, and one of the most famous ones is D2C, which refers to direct-to-consumer. The D2C eCommerce market is growing furiously, and it has been predicted that by the year 2024, this business model may become a 100 billion dollar market.

The D2C industry has flourished significantly post the Covid-19 pandemic. If we look at the numbers, as of 2022, India has more than nine hundred D2C brands. Associating with various marketplaces, brands have established their eCommerce platforms to connect with customers directly. In this blog, we have mentioned some of India’s top trending D2C brands. If you also desire to establish your brands and adopt this business model, you must go down and read the journey of these following brands.

Top Eight Trending D2C Brands of India

 

MamaEarth

This beauty brand started its journey at a meager speed, but today it is recognized as a unicorn startup of India. It was founded by Varun and Ghazal Allah in the year 2016. Nowadays, it is tremendously popular among new generations. Mamaearth not only produces products for women but also for newborns and children. In the coming years, it will also add new product categories. It is not an easy task to sell products for kids as a new brand. It is really tough to gain customers’ trust for new brands, but this brand has cracked that trust by directly selling its products to customers. They had run a massive advertising campaign to sell their products to their targeted customers.

Pepperfry

When talking about stylish yet long-lasting types of furniture, Pepperfry is the first name that comes to mind. It is one of the famous D2C furniture brands in India that sells online furniture on its eCommerce platform. This brand was established in 2011 by two prominent Mumbai entrepreneurs; Ambreesh Murthy and Ashish Shah. Pepperfry has warehouses all over India that help them to deliver their products as quickly as possible to their customers. In the past few years, Pepperfry have rapidly expanded their business and now deal in Home Decor and essential home appliances products also. The individual seller can also list their products and sell them on this platform. Pepperfry also has its physical stores in various prominent locations in the country.

BlueStone

Jewelry designs have always been women’s first attraction, and Bluestone has changed the traditional way of buying jewelry. Today, one can simply buy their favorite piece of diamond or gold from the direct-to-consumer platform of Bluestone. This platform offers more than eight thousand jewelry designs in pendants, rings, earrings, bangles, bracelets, necklaces, etc. Gaurav Singh and Vidya Natraj founded this unique eCommerce platform in 2011. This platform follows an omnichannel way of selling its products. Bluestone has various investors, including Ratan Tata and Seema Capital. Bluestone has witnessed continuous growth and accomplished its goals of revenue generation.

Country Delight

Today customers not only buy clothes and other accessories, but they have the ability to buy even milk and other daily essentials from an online platform. The popularity of Country Delight is growing with each passing day. This D2C platform was established in 2013 by Chakradhar Gade and Nitin Kushal. Country Delight has an impeccable range of products such as milk, ghee, cottage cheese, vegetables, and fruits. Customers can subscribe to their services and get desired products daily at their doorstep. This platform has served over 1.4 million customers across the country in the past year. In the coming years, this D2C brand can deliver its products to more than seven billion customers across eleven Indian states. That is why it is counted as one of India’s top trending D2C brands.

Licious

In this fast-paced world, most of us haven’t had that much time to visit a butcher shop and buy meat and fish in a traditional style. However, D2C brands like Licious have eliminated this problem by effectively offering the best quality of clean and hygienic meat, chicken, fish, eggs, and other meaty products. This platform is highly recommended for the distinct quality of meat and seafood. It has more than four thousand employees who are dedicated to serving the customers within time. This platform has more than one million customer base at present. Abhay Hanruja and Vivek Gupta established Licious in the year 2015.

Bewakoof

Bewakoof is one of India’s top trending D2C brands that are quite popular among the young generations. This platform sells a wide range of trendy quoted t-shirts, dresses, footwear, mobile accessories, and other products. They have a partnership with Disney, DC, Star Wars, Marvel, and F.R.I.E.N.D.S., and this platform sells their merchandise, clothes, and other accessories also. This platform was established in April 2012 by Siddharth Munot and Prabhkiran Singh. This platform claims to sell more than one crore of products to approximately sixty-five lakh customers in the past year. They are aiming to make a record of selling more than two thousand crore products by the end of 2025.

LensKart

No one has ever thought that they could buy eyewear from an online platform. The emergence of Lenskart in 2010 has made it possible for ordinary people to buy their glasses online. This platform sells reading glasses, sunglasses, computer glasses, kids’ glasses, and lenses. The founder of Lenskart, Peyush Bansal, has completely changed the traditional way of buying online glasses. Customers can buy their choice of glasses from this specific platform at a reasonable price. Lenskart doesn’t allow retailers to sell their products on other eCommerce platforms.

Sugar Cosmetic

Beauty Industry is an ever-demanding industry all over the world. Women are always keen to try out new products when it comes to beauty and makeup and stick to one if it fulfills their requirements. With this vision, Vineeta Singh established this platform in 2015. This cosmetic D2C brand mainly targets women between the age of 18-25. In the current scenario, they have more than 3000 retail locations in more than 140 cities in India. Sugar Cosmetics also sells its products on eCommerce platforms such as Amazon, Flipkart, Nykaa, Purple, etc. They have an alluring range of beauty products such as foundation, mascara, compact powder, lipstick, eyeliner, etc.

Conclusion

Hence, above are some of India’s top trending D2C brands that have come a long way yet established themselves as the most popular brands in India. The D2C business model is expensive to acquire as you have to manage everything independently. However, if you have a vision of selling your unique products and earning decent revenue, you can go for this one. To manage your operations, you can take the help of etraKY B.S. This software provides you with the services of stock availability, listing analysis, review management, etc.

 

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What is Amazon A+ Listing, and How is it Beneficial for Your Brand?

Content is the king, and it will remain the same forever. As an eCommerce brand, you need to focus tremendously on product listing because it is something that represents your products on various online marketplaces. The presentation should be impactful and alluring along with attracting power so that customers desire to buy your products. A good listing involves an excellent quality of content, which you require to stand out from the competition. Not every marketplace understands the importance of product listing with great content, but Amazon understands its importance.

That is why Amazon provides an impeccable way to improve your product listing and constantly increase your sales. It provides you immense ability to create Amazon A+ content to improve your sales and increase your overall conversion rate. It can help you with scaling up your brand awareness as well. It requires an Amazon A+ content tool that you can find on the seller central page. It allows brand owners to design their listing more uniquely and creatively. In this blog, we have mentioned A+ listing and how it can benefit your Amazon business.

“According to this giant eCommerce marketplace, A+ content can help in increasing overall sales of an individual product by approximately 3 -10% approximately. If you have any confusion about this number, you can refer to an analysis performed by our survey, in this study they have analyzed 24000 websites that have experienced some around twelve billion impressions during the month of July and December. It has also been discovered that multimedia content can help in increasing impressions by three times.”

A Brief Description of Amazon A+ Listing?

Amazon A+ listing or A+ content is one of the excellent ways to enhance your conversion and customer trust in your brand. It can help you rank higher on Amazon’s search results or SERP pages. It is available for all registered brands, third-party sellers, and vendors. It includes multimedia content to make your product page enticing to potential customers. High-resolution images, high-definition videos, and premium content for the product description and title are the primary requirements for an A+ listing on this eCommerce platform. This premium content feature allows brands and sellers to use impressive text and images to replace product descriptions of their branded ASINs (Amazon standard identification number). It is a step ahead of the typical content interpretation that usually brands and sellers create to represent their products on this eCommerce platform. So we can say that Amazon A+ content is something that you require to dress up your products with, and your products are ready to hit the market.

Essential A+ Listing Guidelines for Brands

 

  • There are a few significant elements that you should keep in mind before implementing an A+ listing for your Amazon products.
  • Always keep in mind that A+ content can not improve your page ranking on this eCommerce platform as it requires a thorough optimization of your listings.
  • Before fulfilling the A+ content requirement and making your page live, it is essential to ensure that the content you have used is detailed to make your product representable. Once your page goes live, you only have two days to make any urgent or essential changes.
  • Your A+ content can get rejected by Amazon if in any way you mention your competitor or about their products.
  • The text and images you will use should be unique; you can not put copied content in your listing.
  • You are limited to only five product listings per vendor as a brand. So you need to choose your products more wisely and precisely.

Compelling Benefits of A+ Listing On Amazon

 

Up-Scale Your Conversion Rate

According to recent research conducted by Amazon, it has been found that the average conversion rate can increase if a brand uses an A+ content description by more than 5%. If a hundred customers visit your product page, at least thirty out of them can bring conversion to you. But if you want to increase this number, you must implement an A+ listing on your product pages. In addition to that, if you want, you can take the help of listing analysis software to enhance the quality. A+ listing can help you attract more customers and ultimately upscale your overall conversion rate.

Minimizes Returns Rate & Improves Ratings

Amazon A+ listing also provides you a better opportunity to elaborate on your products in detail. Adding great images, descriptions, infographics, and videos can provide a better understanding to your customers about your specific products. In such a way, they can understand what your product is all about, how it is beneficial for them, how it works, and why they must buy it simultaneously. Such essential information can automatically minimize the return rate and improve your ratings simultaneously. Implementing A+ content to your listing can influence the shopping decision of your customers. Suppose they already know about your product and have maximum clarity about it, hopefully. In that case, they will not return their orders and can also add positive reviews and ratings to your product page.

Represent Your Product From Every Possible Angle

Amazon A+ listing provides an outstanding feature to show off your product from every possible angle on this marketplace. This feature of Amazon allows you to add many images and modules to your product description that can effectively help you stand out from the crowd. It provides more than fifteen module options; you can find it on your seller central page and affix your product images from various angles. It provides an impeccable opportunity to be creative with the images and graphics to keep your customers engaged. This specific way of product presentation can add ample customers to your list and make your business thrive to the next level.

Make Your Customer Aware of Your Brand Story

Such kind of listing ability provides you a chance not only to sell your products to the customers but to your brand as well. Adding A+ content can increase your brand awareness by educating your customers about your products in detail. You can tell them your side of the story and add a good reason why they should buy your product. If they find your brand genuine and valuable for them, it will help you add more loyal customers to your list. You can add two lines with the product description about your brand story, which can do wonders for your brand.

Essential Steps to Create Amazon A+ Content

  • Go to your Amazon seller central page, click advertising, and then click again on A+ content.
  • Start creating A+ premium content for your product page.
  • Write enhanced product descriptions and additional content.
  • Add the language and name of the content.
  • Then click to add a module.
  • You can select various modules to add your brand logo, image header, standard four images with text, etc.
  • Now you need to apply your ASIN.
  • The last step is you need to review your content, and then you can submit it and wait for acceptance from Amazon.

Conclusion

Thus, implementing creative and high-quality content along with high-resolution images, videos, and infographics can make your product listing a+ listing on Amazon. It is crucial to make your content consumable for your customers. Do not overhype your product but creatively specify all the vital details. You can also use alt-image keywords to enhance the visibility of your product on the Amazon SERP page and on the Google search result page. Analyze your competitor’s products’ page and try to enhance your listing quality accordingly and better than theirs. You can even use listing analysis software to upscale your listing from time to time. In this regard, you can come along with etraKY BS.

 

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Five Best Strategies for Amazon Individual Seller to Make Most of the Great Indian Festival 2022!

In the eCommerce world, Amazon is one prominent marketplace attractive to consumers, brands, and sellers. Jeff Bezos established this mega platform in the year 1994. Initially, it was established as an online book retailer store. After going through a long journey today, it’s a number one eCommerce platform with an impeccable customer base. Brands and sellers want to be on this platform to make their eCommerce business thrive. Amazon started its operations in India in 2013 and became one of the prominent people’s choices online platforms that customers adore. This platform brought explosive growth to the eCommerce sector in India.

However, this alluring marketplace sells millions of products throughout the year, but it experiences a compelling amount of success during its Great Indian Festival sale. This blog will dive deeper into what Amazon’s Great Indian Festival Sale is, why it is vital for every Amazon individual seller, and how they can make the most of it. You must be aware of this sale, which will hit the market on the 23rd of September this year. So you need to pull your socks and attain immense benefits.


What is the Amazon Great Indian Festival?

Every year during the time of great Indian festivals such as Dussehra and Diwali, Amazon runs its Great Indian Festival Sale to attract millions of customers. It is a great selling strategy for Amazon to run a sale during the festive season. In India, customers usually shop their hearts out during these festivals, and this marketplace offers incredible deals to their customers and generates impeccable revenue. During this sale, Amazon offers massive discounts on a wide range of product categories, including electronics, home appliances, furniture, sports items, apparel, and home decor items. Believe it or not, this eCommerce giant generates a considerable portion of its yearly revenue and sales from this event.

According to research, more than 70% of Amazon’s individual sellers and brands have admitted that they generate 50% of sales only from the Great Indian Festival every year. This year Amazon is expecting more than a 22% jump in its GMV (gross merchandise value) from the previous year. Indeed it’s an excellent opportunity for brands and sellers as well to make the most of this big event.


Strategies to Generate Immense Profit as an Amazon Individual Seller

 

Enhance the Listing Quality of Your Products

Product listing is one of the most critical aspects of selling your products thoroughly on any eCommerce platform. Listing quality should always be top-notch if you want to sell your products during the Amazon Great Indian Festival or otherwise. You need to make your listing stand out from the rest to make the most of this sale. To make your product visually appealing to your customers, you must add high-quality images and videos of the products. Add elaborate, crisp, and informative product descriptions and relevant keywords.

Last but not least, the product title should be attractive and should also include the right size, color, and nature of your product. These are the few standards that must be maintained to make your product visible to customers. To enhance your product listing, you can take the help of listing analysis software such as etraKY BS. It can notify you whenever a listing goes wrong.


Revamp the Visibility of Your Products

Get this fact straight; you are not the only one who sells their products or wants to sell them during the lucrative Amazon Great Indian Festival sale. There are millions of sellers and brands waiting for this sale to make it a profitable affair for themselves. So it is essential to make your products visible to targeted customers. In this fierce competitive platform upgrading, your product visibility is crucial to making the most of Amazon’s Great Indian Festival Sale. You can improve product visibility by strategically affixing relevant keywords into your listing. To buy any product, every Amazon customer primarily uses their search bar, and if their searched keywords match your products, customers will be able to locate your product and buy them in the first place.


Offer Tremendous Discounts & Deals

Well, the Great Indian Festival is about getting huge discounts on almost every product category mentioned on Amazon. So to make the most of this sale, you are required to offer attractive deals to your potential customers. You need to offer your products at much more captivating prices so that they do not choose your competitors to buy their desired products. You can sell all your slow-moving stocks during this time of year by offering maximum discounts to your customers. In this, it will not affect your financial grounds.


Streamline Your Stocks

As an Amazon individual seller or a brand, you need to be aware of the fact that there is an intense chance of getting multiple orders during this sale season. So never lose a single sale and get the ball in your court. It will help if you keep a check of your stocks to avoid out-of-stock situations. It will be a shameful situation if you won’t be able to fulfill the orders of your customers, specifically during this sale. It can drastically affect your overall eCommerce business as you can lose your customers due to the Oos situation. So before the sale starts, stock up on the products you want to sell on Amazon during this massive event. Stock availability software can make it easier for you to escape the Oos situation by notifying you whenever a product gets out of stock or gets back in stock.


Let Your Customers Know About Your Offerings

Those who know Amazon must know about the Great Indian Festival Sale. What they don’t know is on which products they are going to get maximum offers. If you are going to be a part of this mesmerizing event, you must inform your customers about what you will offer them. You can take the help of social media platforms to promote the products that you are going to sell during this sale season.


Offers and Discounts That Amazon is Offering on Various Product Range

  • Home and Kitchen Appliances: Amazon is offering up to 70% discounts.

  • Mobile & Accessories: This platform offers 70% discounts on all mobiles and accessories.

  • Electronics: Amazon offers up to 65% discounts on all electronic items.

  • Fashion Apparel: Up to 75% off Amazon offers its customers an apparel range.

  • Daily Essentials: This eCommerce giant offers massive discounts on selected daily essential products. It can be up more than 70%.

Conclusion

You can sell an extensive range of products on Amazon during this massive festive sale. Millions of customers wait for Amazon Great Indian Sale to shop for their favorite products throughout the year. So, ultimately it is an outstanding opportunity for you to sell your products on Amazon during this event. All you need to spike up your sales during this festive season is to make a strategic plan, improve your listing, stock up your products, promote your products on social media, and you are good to go. These aspects are really important if you want to increase your revenue during this time of the year.

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Know About Amazon’s Best Seller Rank & Ways to Enhance It?


The eCommerce business is all about having good knowledge of digital aspects, customer requirements, and the latest market trends. Apart from these, there are so many other factors that a seller and a brand must be aware of. Specifically, if you are associated with Amazon, you need to know all the essential terms that are crucial to selling your product on this giant eCommerce marketplace. BSR is one of them; BSR stands for best seller rank. You can find this rank on the product listing page if you are already selling your products on this platform. Amazon’s best seller rank can be found in the product description section.

It is undoubtedly one of the vital parts of your Amazon eCommerce business. BSR is a good symbol of how well your products perform on this platform. This rank should always be lower; suppose if your product’s BSR is 4, that means there are three other products in that category that have a higher sales velocity than yours. So folks, in this blog, we will focus only on this particular section of Amazon. Without any further delay, let’s go through the blog and find all the compelling pieces of information.


A Description of Amazon Best Seller Rank or BSR

Amazon’s Best Seller Rank or BSR simply stands as a number that is provided to a specific product after the completion of sales. These ranks can help you analyze the overall performance of your selling products on this platform. Products with low sales are higher on BSR, and products with high sales have lower BSR. Thus the Best Seller ranking of your product should be lesser.

It emphasizes a particular product category; if your product BSR is 5, it means your product ranks on the number in that particular product category. Hence, the Best Seller Rank on Amazon is based on the product category, and this platform has several sub-categories as well. There will be a BSR for every product you have listed in every category. One product can have multiple rankings on Amazon if a product is listed in more than one category. So the BSR will fluctuate according to its category.


How to Calculate Your Amazon Best Seller Ranking

Well, calculating your best seller ranking on this giant eCommerce platform can be a little clumsy and confusing task to do. There is no specific way to calculate your Amazon product ranking, but some theories can help calculate your BSR. These theories are based on sales rather than considering product reviews, pricing, and other factors. You can calculate your BSR in the following ways.

  • To calculate your Amazon product ranking, you must calculate your current and historical sales.
  • BSR can be calculated based on price changes, including sales and promotions.
  • It can be calculated on the basis of similar competitive products.

Based on current and historical sales, Amazon updates the best seller ranking every hour. Thus if you sold five units in one hour and your competitor sold three units, your BSR would be lesser than theirs. Always remember that the lower the ranking, the better the sell. Although, if in the next hour you only sold three units and your competitors sold five, you would still have a lower best seller ranking because Amazon calculates the BSR based on historical sales. In this way, this ranking doesn’t change as quickly as you think.

As an eCommerce seller or a brand, you must want to know what a good BSR is. It can be tricky to know because it differs throughout every category. However, if you consider various products listed on Amazon, as a rule of this platform, products with a sales rank of less than two thousand are considered in demand. So you can also consider it a clear benchmark.


Effective Use of BSR for Amazon Sellers & Brands

  • Best seller rank can make product research much easier for new sellers and brands. It can provide them with all the essential information about in-demand products. Usually, you can look out for products with a sales rank of two thousand or less than that.
  • To beat your competitors at marketplaces, keep an eye on them. However, best seller rank can help you to analyze your competitors’ strategies. You can compare your product BSR with your competitors and can take essential steps if it requires any improvements.
  • BSR can help you in selling all the best-selling products on this platform and helps you in generating decent revenue.
  • With the help of best seller rank, you can estimate your sales. It provides you with a figure of how effectively and often your product sells on Amazon. Based on that data, you can easily estimate your sales and save your unnecessary expenses.

Five Astonishing Ways to Enhance Your BSR

Upgrade Your Product Title

The product title is crucial to enhancing your bestseller ranking on Amazon. A product title must include nature, color, size, brand name, and other important information. For example, if you sell phones, you must add their color, RAM, brand name, etc. It helps the customer gather vital information about your product and lets them easily find it in the search results. The product title should be added while listing your products on this eCommerce platform. To enhance the quality of your listing, you can use listing quality analysis software. It can help you enhance your product title, description, images, videos, and keywords.


Implement Competitive Pricing

To sell your products without any hurdles and to enhance your best seller ranking, an excellent pricing strategy can help you immensely. You need to set dynamic product prices to remain competitive in the market and win the buy box section. It doesn’t mean you always need to set a lower price than your competitors. Understand that customers don’t always prefer to buy products at a lower price. They think that a much lower-priced product has terrible quality. So you really have to be specific in terms of pricing. In this regard, you need to analyze your competitors’ pricing strategy. Price tracking software can help you with this.


Add Bullet Points in the Product Description

To enhance your Amazon best seller rank, you must add an elaborative yet crisp and informative product description along with bullet points. Add all the key features and benefits of your products in the bullet points to make them readable for your customers. No one wants to read a plain paragraph; instead of that, if you highlight all the practical features of your product in bullet points, it can attract many eyes, and customers can buy your products in the first place. Eventually, this tactic can help you in enhancing your BSR.


Use High-Resolution Images

To impress your valuable customers and make your product stand out in the competitive market, high-resolution images are the need of this eCommerce era. You need to add precise and quality images so that your potential customers can evaluate your products in a better way. Good quality product images from different angles can dominate your customers’ buying decisions. It helps them to know what your products look like and whether it will be worth buying them. This tactic can set you apart from your immediate competitors.


Get Along with Amazon FBA & Prime

Amazon FBA and Prime are two quintessential services of this global eCommerce marketplace. Amazon’s fulfillment helps you ship your products effectively and on time to your customers without any hurdles. Simultaneously, adding Prime to products can help your customers get their orders delivered as quickly as possible. These two services are the most reputed services among Amazon customers. Hence, it brings you a compelling opportunity to scale up your sales and, ultimately, your BSR.


Conclusion

Thus, the very first glimpse of Amazon’s best seller rank can appear confusing and complicated, but it’s worth spending time on this. It can benefit you in terms of letting your business thrive and help you gain essential insights into competitors. This rank is not only crucial to the selling performance of your products, but it is more than that, as you will get to know what your competitors are up to. This information can help you manage your business robustly and ensure success.

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Remove Product Launch Failure with Listing Analysis Software

While associating with a business, especially with eCommerce, you have to face many ups and downs. You have to take strategic and wise steps to eliminate various failures. This industry will not accept you with your failures, so you have to ensure that you are on the right track. In an online business, the key to attracting your customers is offering them magnificent products that they may desire and want to buy in the first place.

Well, it may sound accessible to you, but the hardcore reality is it’s not that easy. There are so many brands in the market that have experienced severe product failures. Product failures are not only the tale of small brands, but leading brands have also experienced this scenario. According to recent research by Harvard Business school, more than thirty thousand products get launched every year, and 92% of them fail.

But regardless of this harsh reality, you still have the chance to make your product launches successful with the help of listing analysis software. Do not lose hope because this is not the world’s end; various tested strategies can help you launch your product successfully on diversified marketplaces. In this blog, we will not only talk about the reasons for product failure but also mention various tips that can make your product launch successful.


Several Reasons Behind Product Launch Failure

A new product launch is not related to your existence in the eCommerce market. Every time you launch a new product, you must look for its various aspects. A successful product launch requires the right product, timing, and ultimate branding and promotions. In the following steps, we will mention some of the specific reasons that make your product launch fail.


Product is not Usable for Customers

Before launching a product on an eCommerce platform, you need to analyze whether it is helpful for your target customers or not. Remember that any product you launch is for customers, and if it is not helpful for them, they will not buy it, and as a result, your product launch may fail. For example, a famous ketchup brand, “HEINZ,” launched purple ketchup a few years back and experienced severe failure. It’s because customers want their ketchup to be red, not purple.

It is human psychology, and once they make up their mind about a specific product, it can become difficult to change that. Just because others are taking a chance and doing experiments doesn’t mean you also have to do that. A successful product launch requires deep research on customer behavior and preferences. You need to know what they want and provide exactly what they want.


Product Launch Timing is Not Right

Launching a product requires proper timing, though. Suppose you launch a range of festive attire during the non-festive season; why will customers buy that? That is why timing is also essential for a successful product launch. You should launch your product at the right time when customers require it the most. It will be best if you hit the iron when it is hot; basically, launch your products during the peak times when customers will be in the foundation of it, or they may feel the requirement of that specific product. Wrong timing can ruin all your hard work, so be wise and precise while choosing the right time for a product launch.


Not Listing Your Products Appropriately

As an eCommerce brand or a seller must be aware of the fact that while launching your products on eCommerce platforms, you are required to list them appropriately. Product listing is the most crucial aspect of any eCommerce product launch, and you can not take a chance in this manner. A product listing process includes adding precise and informative product descriptions, high-resolution images, videos, and product titles or names. Hence, your product description should be informative as customers must get to know what this product is all about. A high-resolution image will help the customer to analyze the product in a better way. To enhance the listing process, a listing analysis software can help you tremendously. Software like etraKY BS has this remarkable feature to keep you posted whenever a product listing goes wrong, and you can make changes accordingly.


Tips to Make Your Product Launch a Successful Affair

 

Launch a Value Added Product

A customer will never buy your product if it is not proven to be a problem solver. Thus, a little market research can provide you with enough information about the significant problems of customers. First of all, you have to decide who your target customers are, think about their problems, and try to produce a product that can add value to their life. It is vital to dig deep into what customers exactly want. Once you develop clarity on this, you will be able to make a mindful decision about the nature of your product. This tip can help you immensely while launching a product successfully.

 

Create a Buzz Before Launch

Let customers know what you will launch; a creative way of promoting can help create a buzz about your product. Promote your products on social media platforms such as Facebook and Instagram and let them know what is coming their way. Promotional content should be attractive and quirky. In this regard, you can also use social media influencers’ help. Influencer marketing is the need of the hour as they have millions of followers, and promoting your products to them can increase the chance of a successful product launch. You can also create a buzz by getting into email marketing.


Keep Your Stocks Up to Date

Usually, when brands or sellers launch a new product, they produce a small amount of product to save their investments. But, if your product hits the customer’s requirements and they want to buy more, you won’t be able to fulfill their requirements if it is not in your stock. If the customer experiences the out-of-stock situation in the initial period of your launch, they might get dissatisfied and may not turn back again. So to skip this situation, you can take the help of stock availability software. It can eliminate the chance of an OOS situation and increase your customers’ satisfaction level.


Conclusion

Hope you have understood better what you require to make your product launch successful. A good timing, product listing ability, creating buzz, and value-added products are the keys to success. These can make your eCommerce business sustainable and profitable in the long run. Remember, you are not the only one in this race; competition is getting more challenging every day. Thus, it requires a thoughtful mind and robust software to tackle such a situation. If we talk about the software, you can take the help of listing analysis software to make the most of this eCommerce business.

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Best Products That You Can Sell Online Amid This Winter Season!

Winter is approaching, and it’s time to pull up your socks and get ready to make the most of this upcoming season. As we all know, winter is the most complex season, and customers require a lot more products as compared to any other season that may help them survive the season in a comfortable and cozy manner. The winter season brings enormous possibilities for brands and sellers to increase their sales by selling winter products. In India, a few important festivals fall into this season, such as Diwali, Christmas, New Year celebrations, etc.

The importance of the winter season automatically hikes up because of these festivities. Along with the festive attire for Diwali, customers also want various other products related to Christmas and winter essentials. Winter is knocking at the door, and you need to prepare for it if you want to take advantage of this enormous opportunity.

According to the market gurus, this upcoming season contains a lot of probabilities to let your business thrive. Suppose you are the one who is still in the process of establishing your online brand; it is recommended to launch winter products. However, apart from choosing the right product for this winter season, you need to take care of some of the specific phenomena of eCommerce business, such as product listing, stock availability, maintaining price hygiene, etc. In this regard, brand-centric eCommerce management software can make your journey hassle-free. Let’s find out what products you should sell during the winter season.


Top 7 Winter Products Category that can Upscale your Sale

 

Winter Apparel

Along with the changing weather, customers’ requirements and needs also change. Customers require warm clothes such as woolen scarves, socks, sweaters, caps, jackets, trousers, gloves, thermals, etc. Hence, any clothing that can keep a human being warm will be in demand, and as a brand, you can sell them without thinking twice. However, you might have to face your competitors, but you can beat them by enhancing the quality of your products. Winter is such a season when customers don’t want to compromise on quality.


Winter Footwear

With the beginning of the winter season, the demand for winter footwear increases rapidly. Customers will be in fond of purchasing good quality, comfortable and warm shoes and boots during this season. Thus, as an eCommerce brand, you can also sell winter footwear on various eCommerce platforms and generate enough sales to make your online business valuable and profitable. You can sell winter footwear for men, women, and children. Start stocking these products after analyzing their previous year’s demand. These products should be available in your stocks to fulfill your customers’ requirements. To ensure the availability of such products, you can take the help of stock availability software such as etraKY BS. This software can notify you whenever a product gets out of stock or back in stock.


Decorative Products for Festivities

Decorative lights, candles, Christmas lights, colors for rangoli, candle stand, star string lights, a sculpture of Lord Ganesha and Goddess Lakshmi, Christmas caps, Christmas trees, hanging gifts for Christmas trees, and artificial flowers are some of the great decorative product ideas that you can sell this winter season. To keep the last-minute shopping stress at bay for your customers, you can list these on various eCommerce platforms before the beginning of these festivities. These products can steal the show and let you generate a hefty revenue for your business.


Beauty Products for Winter

As we all know that in winter, we all have to face the problem of dry and itchy skin. So the demand for moisturizing creams, body lotions, lip balms, and foot hand creams automatically upsurges. Brands can grab this opportunity and sell these beauty products to their customers. You can sell such beauty products that eliminate the problem of dry and itchy skin. One can even sell moisturizing makeup products and shampoos as well. Deep color shades of lipsticks are also the most demanding products during winters.


Electronic Products for Winter Season

During the winter season, the demand for electronic products such as room heaters, hair dryers, electronic water bags, water geysers, electronic rods, coffee makers, boilers, beanie Bluetooth hats, waterproof rechargeable touchscreen warm hand gloves will increase. Selling these electronic products this winter can attract more customers and increase your overall conversion rate. Customers are more likely to buy these types of products during winter to keep themselves warm and comfortable.


Winter Food Products

There are several food items that customers choose only to consume during winter because of their warm nature. Almonds, dates, Jaggery powder, sesame seeds, flaxseeds, saffron, nutmeg, etc are some of the food items that customers usually prefer to consume on a daily basis, specifically during the winter season. Thus, you can also start selling these food products on multiple eCommerce platforms. According to a survey, these products are highly demanding during winter. So it can be a great idea to sell them during this season. However, you must check the quality and availability of such products to keep your customers satisfied and restrict them from buying such products from your competitors.


Personalized Gift Items

Be it Diwali, Christmas, or New Year; customers prefer to buy and send personalized gift items to their loved ones. Gifts exchanged during these festivities have become an essential custom. Thus, it automatically provides you with immense opportunities to sell personalized gift items such as photo frames, cushions, water bottles, beer mugs, t-shirts, handbags, key chains, coffee mugs, and name plates you can choose to sell under your brand name to your valuable customers. Apart from these, you can also launch some unique and attractive personalized gift items to attract more eyes.

These are the top seven product categories you sell online this winter season. Apart from this, here we will mention some of the top demanding products you can also sell.

  • Snow blowers
  • Ice skates
  • Faux leather leggings or pants
  • Woolen shawl
  • Yoga mats and gym equipment
  • Clay pots
  • Turkey knives
  • Paper towels
  • Emerson rods
  • Pet jackets
  • Foot warmer
  • Shoe dryer
  • Hair repair mask
  • Hot chocolate powder
  • Disposable cups and plates

     

Conclusion

All the products mentioned above are worth selling during this winter season to keep your customer happy and let your business snowball. Products mentioned above are such products whose popularity increases only during this season because of their nature. As you know that winter is around the corner, it is better to make a compelling strategy about what products you want to sell. List them accurately on eCommerce channels and let the profit come your way. However, a listing is essential in selling your branded products through any eCommerce platform.

Listing your products accurately requires elaborative description, Seo-based titles, great quality images, and high-resolution videos. Well, all these factors are essential in terms of representing your products in an appropriate manner and making them visible to your customers. In this regard, you can take the help of listing quality analysis software such as etraKY BS. It can notify or alert you whenever a listing goes wrong.

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What’s the Prominent Trend of Subscription Box Business in eCommerce?

This is the era of digitization, and subscriptions are a great idea to attain more customers these days. Customers are more likely to take the service of subscriptions, whether it is for Netflix or a product they use daily. The subscription box business is the new buzz in the eCommerce industry as well, and brands are making most of it to expand their business and generate higher revenue. During the pandemic, the subscription box business has become a significant business idea for eCommerce joints. Customers prefer to take the subscription instead of buying the same product repeatedly. The eCommerce sales increased by more than 40% in 2020, and it is expected to increase by more than 60% by the end of 2023.

The reason behind this impeccable growth is that customers find it more convenient and worth the money. According to market experts, the subscription box business is a boon for eCommerce as subscribers spend more than two times compared to regular customers. However, if you are unaware of the subscription box business, this blog is meant for you. Here we will take you through the subscription box business and how you can take advantage of it for your eCommerce business.


What is a Subscription Box Business?

First of all, lets’ understand what a subscription is. In the simplest terms, we can say that subscription is a business model that allows customers to subscribe to a product or a service as per their requirements on a continual basis. Businesses mainly offer weekly, monthly and yearly subscriptions to their customers. Now, if we talk about the subscription box business, it is a business model that automatically ships out the customer’s product on a scheduled date. Subscription box business charges its customers on a monthly or yearly basis to continue their services to them. Customers prefer to get along with subscription-based services because they like to get personalized services or products. Subscription boxes are specifically popular among the young generations because they do not want to spend their time buying the same product repeatedly.

Hence, eCommerce brands can make the most of this opportunity to increase their revenue deliberately. To establish a subscription-based business, you need to offer something unique and robust to your customers that they might need in their daily life. More than that, you must represent your product perfectly on any eCommerce platform. For a perfect representation of your products, you can subscribe to listing quality analysis software such as etraKY BS. It can help you enhance your products’ images, descriptions, titles, etc.


Curation Subscription Box Business Model

A curation subscription box business model ships a choice of various products based on style and theme as per the customers’ preferences. It is the most basic SBB model that is quite famous among customers to buy apparel, gourmet food items, and beauty products. This subscription-based business model can help you to delight your customers by delivering them unique and personalized products. If you can provide top-quality products to your customers, they won’t hesitate to take your product subscription monthly or yearly. The curation subscription box business model can be highly profitable for your eCommerce business. It also allows you to promote new products and make them discoverable for your potential customers.

On the other hand, if we look into its negative factors, you may find it quite expensive because of its operational changes, including branding, packaging, and regular shipping. You should constantly update your stocks because a stock-out situation can put you in trouble. However, to escape such a situation, you can use stock availability software to keep an eye on your stocks and send your alert notification whenever a product gets out of stock or back in stock.

 

Replenishment Subscription Box Model

This subscription-based business model is about providing convenience and cost savings to the customers. The replenishment model refers to when customers replace products that they consistently use. This subscription-based model allows customers to automate their shopping for daily essentials such as razors, diapers, pet foods, etc. Several products do not need to be renewed regularly, so as a brand, you need to consider continuously selling those products that customers may require. In this business model, you can even sell a fresh new box of assorted vegetables and fruits.

You can even sell diet foods to those who prefer to follow an individual diet but fail to achieve their goals. This model has a higher conversion rate than the other subscription-based business model. On the other hand, the nature of the products that brands sell in association with this business model also helps in customer retention. However, to make it a successful affair, you must sell many products if you are acquiring this type of subscription box business model. We can say that profit margins are fragile in this model because you must sell many products at a lower price and offer discounts to your customers.


Membership Subscription Box Business Model

The name says it all, but we are explaining here what it is. A membership subscription box business model focuses on providing customers access to exclusive discounts and other perks. Amazon Prime membership is the perfect example of this business model. Customers not only get their products delivered as quickly as possible, but they also attain utmost satisfaction by purchasing a product at a discounted price. It is an excellent subscription business model to get along with to boost brand loyalty and increase your average order value.

Today Amazon, Flipkart, Myntra, Zomato, EazyDiner, and many other businesses are providing membership subscriptions to their customers. This business model attracts customers more than ever because they want to get the specific perks while shopping for any significant products from eCommerce platforms. This business model is a great way to build a great relationship with your customers and offer them an array of products in the future. However, this subscription-based business model requires an excellent time investment to offer something alluring to your customers to make their membership worthy.


Top Products Idea to Sell via Subscription Box Business

 

  • Cooking boxes that offer customers the opportunity to make their new healthy dish with a given proportion of ingredients.

  • Beauty products per the texture of the customer’s skin and daily beauty regime.

  • You can also sell books, magazines, and journals daily, weekly, and monthly as an eCommerce brand.

  • You can also sell baby diapers, baby foods, and products related to art and craft products on a subscription-based basis.

  • Organic and gluten-free food products.

  • You can sell daily grooming products for men and women, such as razors and sanitary napkins.

    Conclusion

    So, this is all about the subscription box business model you need to know initially if you want to get along with this trending business model. Suppose you want to try something unique to make your online business thrive. In that case, you can choose a subscription-based business model to attract more customers and generate guaranteed revenue. We are referring to guaranteed revenue because once customers subscribe to your products, they will only pay the total amount in the first place. You don’t have to face return issues or a common sale issue. No one can stop you from attaining immense success if you can serve well. All you need to do is take care of a few things, such as keep an eye on your stocks, enhance your product listing quality, and always watch out for your competitors.
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