Category: eCommerce News

Major Problems Faced by eCommerce Fashion Brands!


The eCommerce industry is not only about selling essential products; nowadays, Indian customers are choosing the internet to fulfill their fashion requirements. Some prominent eCommerce websites such as Amazon, Flipkart, Myntra, Messho, Ajio, etc., sell fashion products. Myntra, Ajio and Meesho are mainly into the eCommerce fashion industry. However, the eCommerce industry is still trying to get adjusted to the fashion industry as per the customers’ requirements and demands. According to recent research, the eCommerce fashion industry’s revenue will reach 19.65 billion dollars in India by 2023. This growth is not going to stop there; it will continue in upcoming years.

Now, let’s talk about the darker side of the eCommerce fashion industry. Although this industry is growing and brands are already generating revenue, the primary issues remain. If it is not handled efficiently, it can diminish the reputation and growth of online fashion brands. But with the help of a robust strategy and the right solutions to their issues, they can rescue their online business and head towards victory. In this particular blog segment, you will get to learn about the specific issues faced by the eCommerce fashion brands and their solutions.


Significant Challenges & Solutions of eCommerce Fashion Brands

If you are the one who is going to start an online business in the eCommerce fashion industry, then this blog can help you to resolve several issues. Undoubtedly, the fashion industry is emerging day by day in the online business world. Customers from all over the country are buying fashion essentials from several eCommerce websites. But still, some glitches need to get resolved shortly.


Immense Return Rates

In comparison to other product categories, returns are higher in the eCommerce fashion industry. It is around 25%-40%, and numbers usually go up during peak sales. Well, this number is surprisingly high but there could be many reasons behind that. Customers mostly complain that the product they have to order does not match the product they have received. Some complained about the product’s size and quality while others complained about delivery timing. Returns are a horrific part of the eCommerce industry, but for fashion brands, the ratio of horror is relatively high. Let’s get to the solution.


Solution 

You can’t completely eradicate the issues of the return, but you can, of course, take some essential steps to minimize them.

  • The photograph of your product should be high resolution and taken from various angles. High-quality images of the product can make the customer better understand the product.
  • Add informative but short product descriptions to explain the significant factors of the product, such as size, fabric, material, etc.
  • You should add a standard size chart to eradicate the confusion regarding the size of the product.
  • Add agile customers’ reviews along with the product to convenience them so that your product can meet their demands.
  • Subscribe to a listing quality analysis software such as etraKY BS that can help you with the solutions mentioned above.

The Demand for Speedy or Free Shipping


In the eCommerce industry, shipping is the crucial factor that can make or break your business. Six out of ten customers consider those fashion brands that deliver their products as per their expectations in terms of quality of the product and delivery time. Most customers also tend to abandon the carts if the shipping is not fast or free. However, being in this industry, you can not simply apply for free shipping because it won’t suit your finances. So you need to handle it smartly without the risk of financial crunches.


Solutions

To resolve the issues regarding shipping, you can take the following steps.

  • One of the best ways to minimize the shipping cost is to circulate your inventory across various warehouses in India.
  • As an intelligent seller or brand, you can also include the shipping charges into the maximum retail price to create an illusion of free shipping for the customers.
  • Select the best low-cost, high-quality shipping and courier service provider.
  • Implement the automated order processing tools to fasten up the shipping process.
  • Always notify your customers that their order is ready to ship and will be delivered to you on time.

Higher Competition Rate

Numerous brands are entering the emerging eCommerce fashion industry. That is why it is becoming difficult for new brands to increase their popularity in the market. There are several brands that are present in the eCommerce fashion industry, but no one recognizes them at all. To beat your competitors, you can take the following steps as a solution to it.


Solution

To get the customers’ recognition and beat your competitors, you need to upsurge the visibility of your products on various eCommerce channels.

  • Add top-ranked keywords to your products. It can help your products to get placed on the search lists.
  • You can run paid campaigns on several social media platforms.
  • Maintain price hygiene of products across channels.
  • Use a competitor tracking tool to understand the selling strategy of your immediate competitors.

Frightful Situation of Stockouts

Although it is one of the major problems in the eCommerce fashion industry, on the other hand, it is one of the most typical ones. After making a buzz around the customers, if your product is not available in the stock, it will not help you generate future revenue. Moreover, you may lose your valuable customers due to the frightful stockout situation. You can lose out on sales, which will also make your customers unhappy.


Solution

To prevent stockout, you need to manage your inventories effectively. It is the only aspect of an eCommerce business that can save you from the horrific situation of Oos (out-of-stock).

  • Analyze your historical data to predict the upcoming demand of customers and refill your inventory accordingly.
  • Always keep track of your inventory, and never lose a single customer.
  • Always forecast the inventories during the festival sales or any other sales.
  • Take advantage of seller tracking solutions software such as etraKY BS to get updated with your inventory constantly.

 

Conclusion

Running an online fashion brand on various eCommerce platforms is not an easy task. However, the alluring fashion industry attracts sellers to get into this business. At times you can experience that your business is doing well and you are generating significant revenues. But the increasing return rates and pressure to deliver orders on time and manage your inventory precisely are some of the significant issues related to the eCommerce fashion industry. All these factors can have a drastic effect on your overall business. That is why you need to take some primary steps to resolve these issues efficiently. In the current scenario, you also need to understand the market trends and the demands of your customers. Apart from that, to resolve these issues, you can also take the help of a powerful brand analytics tool such as etraKY BS. It can help you with listing quality analysis, stock availability analysis, managing the price hygiene of products, and keeping an eye on your competitors’ stock and prices. In this way, you can successfully mitigate all your pain areas and can have a hold on more customers.

 

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A Prodigious Guide to Amazon Sponsored Display Ad!

Amazon is the one gigantic eCommerce website in the world. It has effective control of the worldwide eCommerce industry. In the Indian market, it is considered as the number one platform to sell or buy anything. It has simplified the life of customers and sellers both. If one can buy almost anything from here, the other can sell anything. Being an Amazon seller, you can get tremendous benefits to boost your sales through Amazon-sponsored display ads. If you are still unaware of this term, this blog is entirely for you.

Amazon sponsored display ads allow you to target the customers on and off this platform. These ads will not only be displayed on the various Amazon pages but also on third-party websites. These ads can get displayed on the home page of this website to product detail pages. Customers can view them on the Amazon app through their mobile phones and laptops. There are many reasons to get convinced to implement this strategy into your online business. In this blog, we have mentioned some compelling reasons why you should apply this to your business and what Amazon-sponsored display ads are. Let’s dig deeper to know the importance of this strategy.


What is Amazon Sponsored Display Ads

Amazon sponsored display ads refers to product display ads. It’s an incredible marketing technique from Amazon that allows you to showcase your products to customers who have formerly viewed your products or similar products. Amazon introduced sponsored display ads back in 2019 to empower sellers and brands by increasing their reach. Since then, it has become popular among sellers, and many of them are using this strategy to attract more customers. Sponsored display ads are a quick fix for self-service display advertising that helps your brand grow on this eCommerce channel by engaging customers across their shopping journey. You must have seen these ads on the Amazon home page and other websites. It can efficiently help you retarget the customers who have viewed your products in the past but haven’t bought them. This ad can remind your potential customers about your products off Amazon too. Many sellers and brands have taken advantage of sponsored display ads in the past years. According to them, more than 80% of their sales come after getting along with this advertising strategy.


Advantages of Amazon Sponsored Display Ads

There are various reasons for applying Amazon-sponsored display ads for your brand. Here we have mentioned some of the impeccable reasons to use sponsored display ads for your business.

  • You will be able to target more customers from third-party websites as well.
  • Advertise individual products for the broader audience base.
  • Within 30 days, you can retarget those customers who have abandoned the cart.
  • You can control your budget and bids for sponsored display ads.
  • You can even track the overall performance of your ad campaign.
  • As an Amazon seller, you can precisely choose the placement of ads and target the customers based on their interests.
  • Sponsored display ads let you increase your brand awareness.
  • You can place your best seller product under your competitors’ listing.
  • It can increase the reach of your new product listings.

The hierarchy of Amazon-sponsored display ads is that you will be able to reach out to a broader range of customers in significantly less time. Eventually, it scales up your revenue faster than ever. Apart from that, Amazon sponsored ads provide you with the three major retargeting options.


Views Remarketing

In this option, you can target customers who have previously viewed your product but haven’t bought it within the past 30 days.


Searches Remarketing

With this particular option, you can target those customers who haven’t viewed your products but have searched for similar keywords as yours. To implement this option in a suitable manner, you have to apply the top-ranked keyword to your products. For that, you can use the etraKY BS as it provides you with the suggestion for using the right keywords to hike up your products’ search volume.


Purchases Remarketing

Using this particular option, you can effectively target those customers who have previously purchased your products. You can retarget them via sponsored display ads and add more revenue to your business.

One of the best benefits of these above targeting options is that you can use them smartly and customize your target customers on the basis of your business goals.


How to Create an Amazon Sponsored Display Ad

If you are an Amazon seller or used to selling your products on this enormous website, then you can take advantage of Amazon-sponsored display ads. Implementing this ad is quite simple, and it requires only a few steps:

  • First of all, login into your Amazon seller account.
  • Now create a campaign by using the campaign manager.
  • Then enter the product ASIN or the name of the product that you want to advertise.
  • You have to select a targeting option from the above-mentioned three.
  • Once you choose the targeting option, you must select your daily ad budget and bid.
  • Based on your targeting option Amazon automatically generates the ad creative for your campaign. You need to select the products you want to run the ads for.
  • Enter your bidding price, budget, and duration.

Now you can preview your sponsored display ad and submit that.

Amazon automatically extracts the product image, price, and ratings from your product page throughout this campaign. This ad provides a “shop now” button redirecting customers to your product page. This can also make it easier for customers to buy the products with just a single click. The best practice you can do for a successful sponsored display ad is always to keep an eye on your running campaign. You should continuously monitor and optimize it with time.


Conclusion

When there is an opportunity, why not use that? Well, Amazon-sponsored display ads are a whole way of advertising. If you want to beat your competitors, you must boost the impressions of your products. Although, in the eCommerce business, you should follow what suits best for your business. Apart from this ad strategy, you can also take the help of some eCommerce analytics tools such as etraKY BS. It helps you with listing quality analysis, stock availability analysis, maintaining price hygiene across the channels, and more. Keep in mind that any ad campaign will work when you maintain the quality of your products and you have positive reviews. It won’t help if your product or brand doesn’t meet the customers’ demand and the latest market trends. So before jumping into running an ad campaign, make sure that you are selling a high-quality product with minimum errors.

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Accelerate the Growth of Online Brand with Predictive Analytics!


The gigantic eCommerce industry is on the boom and evolving with the customers’ demands. To stay compatible with this business, you always need to be one step ahead of your competitors and your customers. You can do a lot with your products and order fulfillment process to enhance your online presence. It is crucial to execute more customized shopping experiences for your customers to meet their demands and make your business sustainable in this competitive scenario. However, predictive analytics provides you the opportunity to upgrade your online business and provide required information about the product to your customers.

In eCommerce, predictive analytics can be used to forecast the market demands, predict the shopping behavior of your customers, apply dynamic pricing strategies and detect fraud. You can enable predictive analytics by finding past customer data. Substantially, this varied process allows you to analyze customer behavior, enabling advanced personalization capabilities continuously. Here in this blog, you will get to know how predictive analytics can accelerate the growth of your online brand. Let’s find out how it is beneficial for your overall online business.


Significant Benefits of Predictive Analytics

It could be a new term for you, but the method can be relevant for you. Generally, predictive analytics invoke a division of advanced analytics, which is used to make predictions for unknown future events of your online business. Thus, it plays a vital role in identifying the customers’ shopping behavior on various eCommerce platforms in the eCommerce industry. It detects the customers’ choices and helps you improve the entire eCommerce order fulfillment process of your business. It provides you with clear insights into customers’ buying patterns, and you can prepare your future strategies based on that. You can also use a brand analytics tool like etraKY BS to implicate predictive analytics. It effectively automates the predictive analytics process and gives you real-time actionable insights to manage your operations. Let’s see how it is beneficial for your business.


Implement Dynamic Pricing Strategy

With the increasing demand for online shopping, competition is also high in the eCommerce industry. Every brand and seller is pouring their blood and sweat in attracting more customers to buy their products. This is an era where you need to apply dynamic pricing strategies for the various products you sell on diversified channels. Competition is so high that the same customer can find two different prices for the same product on a single eCommerce website. In this manner, through predictive analytics, you can view your competitors’ pricing strategies and then choose a dynamic price for your products. Without this analytics, you won’t be able to fix the price of your product according to the market trend and customer demand. There are considerable tools available in the market that can help you with predictive analytics and let you peep into your competitors’ pricing strategies. This analytics helps you by studying the customers’ history on the eCommerce website you are associated with. To execute the dynamic pricing strategies successfully, predictive analytics can add more value in it by identifying recent and past data in real-time. You can study the customers’ shopping patterns and decide the prices for your products on that basis.


Know the Preference of your Customers

To run a successful online business, it is imperative to know the preference of your customers. Knowing the habits of your customers can make you stand differently from your competitors. Although, with the help of predictive analytics software, you can evaluate your customers’ references based on their past shopping and click-through behavior. You have to go through customers’ browsing behavior and patterns to facilitate predictive analytics. It can help you in improving the customers’ shopping experience. Based on this analysis, you can predict what your customers may look for in the future. It provides you a chance to make an intelligent move to leave behind your competitors in the race for the eCommerce business. Ultimately, it can also help you generate more sales adding more profits to your business.


Targeted Product Recommendations

Once you know about your customers’ recent browsing data, you can target them as your potential customers and guide them to buy their desired products or the products they must buy. Believe it or not, product recommendations play a vital role in customizing your customer’s requirements. You need to display the products on the various websites as per your customers’ shopping habits. Predictive analytics help you analyze the data of various touch-points and make it possible for you to offer them which product they should buy next. Some eCommerce websites, such as Myntra, consistently suggest that their customers buy the next product as their past purchase. For example, if a customer buys a dress, with the help of predictive analytics, you can suggest them to buy good-to-go accessories with that particular dress. It can help you keep your customers engaged with you and provide them with a personalized shipping experience.


Accurate Inventory Management

Inventory management is essential to ensure the best shopping experience for your customers and add decent revenue to your online business. If you don’t know what is in your stock and what is not, how will you fulfill your customers’ requirements? Well, you may end up disappointing them the most. Suppose if a customer places an order, and that specific item is not available in your stock, you won’t be able to fulfill their need. As a result, they can buy the same item from your competitors, and ultimately you will lose a valuable customer. However, it is crucial that you must keep your inventory updated. In this process, predictive analytic tactics can help you. As per the past sales, you can stock up on your inventory. Apart from that, you can also use a powerful brand analytics tool that can alert you whenever an item gets out of stock. You can quickly refill that and minimize the risk of customer dissatisfaction.


Conclusion

Hence, predictive analytics is a necessary term that you can use to brand value in the eCommerce marketplaces. It enhances your sales and provides your customers with a personalized shopping experience. By implementing this tactic in your online business, you will be able to make a future strategy. Remember, historical data can work like magic to improve the sales of your online brand. You must invest in implementing predictive analytics in your business. Compelling analytical predictions can make you proactive in making profitable strategies for your brand. Essentially, getting along with predictive analytics by using any software or technologies can help revamp the operations and approaches of your eCommerce business. It can help those facing trouble generate a profit and provide the ultimate shopping experience to their customers in a specific way. Keeping a record of every data can be a tiresome task but essential for long-term success. However, to imply this process efficiently, you can also take the help of brand analytics tools such as etraKY BS. This enormous tool helps you keep track of your inventory, manage the dynamic prices of your products, keep an eye on the movement of your competitors, and many more.

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Magnificent Product Listing Optimization Tips for eCommerce Brands!

To establish your brand successfully on eCommerce marketplaces, optimizing your product listing at times is essential. Selling your products online is not that easy; you need a lot of mechanisms to run your business profitably. However, eCommerce platforms have their set of rules and tricks that help you generate revenue, but optimization is something that you need to apply. To make your products visible and accessible to your customers, you need to execute the product listing optimization process.

If your product is not visible to your customers, you can’t generate targeted revenue. In the manner of optimizing your product listing, you can also take the help of listing quality analysis software such as etraKY BS. It can help you in remarkable ways in enhancing your listing quality. The eCommerce industry is booming significantly after the COVID-19 situation. Consumers prefer online shopping more than ever. However, it’s not an easy task for you as a brand to rapidly establish your brand value on multiple eCommerce platforms. That is why you require a well-maintained product listing. In this blog, we have mentioned some of the magnificent product listing optimization tips that can let your brand grow effortlessly.


Five Crucial Product Listing Tips for eCommerce Brands

A quality listed product has the power to convince the customers to buy your products. It’s a mystery that specifies listing a brand’s product in extension to multiple eCommerce platforms and ensuring its customers’ visibility score. This process manages the essential quality of your products in terms of image, description, title, meta tags, and keywords.


Product Title Should be Descriptive

Both customers and search engines appreciate a descriptive title in the eCommerce business. A well-written title makes the customers understand the nature of your product. The product’s title must contain the ranked keyword according to your product. It can help the customers identify your product in the search bar of multiple eCommerce websites. However, you have to implement different tactics on diversified platforms, as it won’t work the same for every channel. You should know that search engines depend on strong keywords and meta descriptions to identify your product. Adopting descriptive titles with relevant keywords signals search engines such as Google to rank your product effectively. You should keep your product title limited to the product name and version.


Apply Elaborative Product Descriptions

The elementary work of a product listing is to help your customers understand the product’s essential features. An elaborative but crisp product description can help your customers to make faster decisions regarding their purchases. Nowadays, every eCommerce marketplace allows sellers to highlight their products’ features below the title. So you should take advantage of this allowance and use it differently. You should mention the features of your product in the bullet points so that it becomes much easier for customers to read them out. Features should be written uniquely or potently enough to convince customers to buy your product. To generate enough sales, you must optimize it often. It has been proven that more than 40% of customers don’t buy the product if it doesn’t contain an elaborative product description.


Use the High-Resolution Images

The key to becoming a successful brand in the eCommerce industry is getting ultimate visibility. To increase the number of your sales, you need to represent your product with high-resolution images on eCommerce sites. Unlike physical stores in online shopping, customers only get to verify the product through the product images. It is essential to add high-resolution product images on various eCommerce platforms while listing your products for selling. To help customers understand the product better, you need to add precise and alluring images. However, some brands in the market don’t allow the customers to use the same image. So what you can do is privately click the high-resolution images of that specific product.


Create a FOMO (Fear of Missing Out) for Your Customers

You must have seen several phrases such as “Only two left,” “limited version,” or “hurry up” on various eCommerce websites. Well, these are the marketing tactics that sellers use to create a FOMO for customers. It reflects positively on the conversion charts. You can also use the same tricks to create a sense of urgency in customers. However, you must sell quality products if you are using such tactics; otherwise, you may have to take the pain of return and refund. Creating the fear of missing out is a significant marketing tactic businesses are using for their benefit. eCommerce sellers and major brands are also creating FOMO to sell their products promptly. In the following few ways, you can also create the momentum of FOMO for your potential customers.

– Use the version of the product highlighted in the title
– Advertise limited stock or hour sales to attract more customers
– Use the dynamic pricing strategy
-Explain the uniqueness of your product

To never lose a potential customer and generate handsome revenue, you need to understand that product listing optimization is a never-ending online business cycle. The moment you get overconfident, you are likely to be replaced. A customer always wants to buy something new and different, and perhaps this could be why Apple and Oneplus are selling millions of phone devices every year. Revisiting your product listing, highlighting new features, and adding highly ranked keywords can help in increasing sales.


Conclusion

You can not deny the specific fact that the eCommerce industry is getting crowded day by day. Thousands of sellers and brands join this club on a daily basis, and competition is automatically getting high. The one offering the best info is likely to win over those providing the dynamic pricing. The element lies in the product listing optimization, and all the factors and tricks mentioned above will work like magic for your online business. To increase your sales on various marketplaces, you need to implement product listing optimization efficiently. The eComm industry and the google market can also help you scale up your sales growth via the search engine results page. Customers should be able to find your product on Google SERP(Search Engine Result Page). In this regard, marketplace seller analytics tools such as etraKY BS can help you with this process. Not optimizing the product listing with time can badly affect your business. Why take this chance when you effectively do this optimization with the help of listing quality software anytime.

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Certified Reasons Your Products are Not Selling Online!


Selling Products on various eCommerce platforms is almost comparable to investing in the stock exchange market. You can experience success and failure both. Although, the difference between the two is that it is much more demanding to become a successful trader than it is to be an eCommerce seller. But challenges are here, too, and you need to be active and efficient to run your online business successfully. A lack of these can lead you to failure and decrease the overall sale of your products.

If you are the one who gets demotivated because of decreasing sales volume, then you should remind the words of William Edward Hickson. He said, “if at first, you don’t succeed, try, try, try again,” well, it implements selling products on various eCommerce platforms. It’s never too late; you still have the chance to boot up sales and generate astounding revenue. All you need to do is avoid past mistakes and learn new ways to help you sell your products more effectively. In this blog, we have mentioned some exact reasons that stop your product from selling out.


These Could be the Reason; Your Products are Not Selling


There could be various reasons behind your products not selling online. It can be the combination of the inaccurate product price, negative or no reviews, poor exposure to the product, or undesirable delivery time. Here in this blog, we have addressed several primary reasons your online products are not selling. Let’s find out and make the most of this blog post.

 

Distressing Product Reviews

Unsatisfactory or distressing product reviews can be the prominent reason behind not enough sales. According to a recent analysis, it has been found that more than 65% of online shoppers read at least one to five reviews before buying a product. However, receiving a negative review is not the end of your online business. Instead, It will help if you take it as a challenge. Offer your customers a solution to rectify the exact problem with the product. Responding to negative reviews with proper feedback can helps turn them into a positive one. Substantially, impressive product reviews have a lot of benefits, such as it helps in increasing customer trust, product ranking on the search bar, and revamping conversion rates. A proactive approach to prevent negative reviews is to get along with a marketplace seller analytics tool that can help you with its agile review management feature.


Inaccurate Product Pricing

It is likely that your online products are not selling because of inaccurate product pricing. You need to maintain the product price across various eCommerce platforms as a seller. A report says, more than 55% percent of eCommerce customers claimed that price was the most crucial factor that convinced them to shop with one particular seller over another. That’s why you should apply a dynamic pricing strategy to attract potential customers and turn them into valuable ones. To execute a dynamic pricing strategy, you should ensure that you have set a minimum price for your product, although you should not be the cheaper seller in the eCommerce market. To maintain the accurate price for your product, you can take the help of price tracking software available in the market, such as etraKY BS. It can even help the brands rectify the price breaching issues as well.


Inadequate Product Listing Quality

On the one hand, where we used to say, “do not judge a book by its cover,” unfortunately, online customers always judge a product by its cover photo. Poor quality product images and improper descriptions can be why your products are not selling. However, here you need to enhance the product listing quality of your online business. In this manner, you need to place high-resolution images of your products so that customers can see what your products look like. The title of your product should be based on high-ranked keywords. It helps the product to get visible in the search bar of the eCommerce website. The product description should be elaborative but in bullet points so that customers can easily read that. The description must include at least 5 to 6 main features of a specific product. However, before deciding on the product title and description, you must conduct keyword research. It helps increase your search visibility and rankings and can bring organic traffic to your business. Several product listing tracking tools are available in the market that can help you conduct keyword research.


Unsatisfactory Delivery Timing

Unsatisfactory delivery timing is another reason your products are not selling online. Based on a survey has found that more than 50% of online shoppers do not buy the products because the estimated delivery time is too far. However, you should look forward to robust shipping and delivery partners to accelerate the delivery timing. If you are an Amazon seller, you can join the Fulfillment by Amazon program. It can help you deliver the products as per your customers’ desires. For another eCommerce platform, you should look for a third-party logistics provider that delivers the orders within two to three days. Ensuring the desirable delivery time can reduce the probability of customers purchasing similar products from your competitors.


Meager Product Exposure

Inadequacy of product exposure can affect the sale of your products. It is necessary to expose your product in various ways for your customers. Non-exposure products can’t be able to attract the customers’ eyes and resulting in no sales. However, nowadays, there are several ways you can use to improve product exposure on various eCommerce channels. You can adopt a multi-channel retail strategy to promote your products outside the eComm websites. You can take the help of several campaigns and PPC ads to make it more visible to your customers. Some websites, such as Amazon, also offer sponsored ad campaigns that boost product exposure and let your sales grow immensely. Apart from that, you take the help of social media platforms as well. It also provides genuine exposure to your products and introduces your customers to your specific product.


Conclusion

Thus, we have covered five valid reasons why your products are not selling in this blog. We have also added solutions that can help you rapidly increase your sales volume. Being an eCommerce brand or seller, you should accept the harsh truth that a product listing is not a one-time task. It requires updating and regular monitoring to crosscheck your competitors and assure profits. Indeed, you can’t do all of this without the help of any automated software. Hence, several Marketplace seller analytics tools are available in the market, such as etraKY BS. It can help you enhance the quality of your listed products on diverse eCommerce channels and ultimately add profit to your online business. If you want to expand your eCommerce business, you must ignore the above reasons and become more enthusiastic about your products.

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Avoid These Mistakes to Establish Your eCommerce Brand!

Establishing an eCommerce brand can be a super exciting process for you. However, success is not always guaranteed; there is a massive difference between establishing an online business for your brand and generating expected revenue. The dynamic eCommerce industry is quite unpredictive; what worked yesterday may not deliver the good results today. You have to take precautions in terms of launching your brand online.

It is better to avoid the mistakes in the first place and not wait to make one. However, humans are prone to make mistakes and learn from them as quickly as possible. While establishing your brand online, you can also make some mistakes unknowingly, which can affect your business later. Customers’ expectations have become higher than ever in the past few years. Today customers have so many choices while shopping online that if you make it uncomfortable or complicated for them to make the purchase, they can simply switch to your competitors. They can even leave negative reviews for you as well. In this particular article, you will learn about those mistakes that can become a hurdle in establishing a successful online business.

 

Escape These Mistakes to Successfully Establish Your Online Brand

If you are new to an eCommerce business, it is natural that you may make several mistakes. But the smart business strategy is to diminish those mistakes before moving any further. To escape the mistakes, firstly, you need to know what they are. So, the following are some of the most common mistakes that you must avoid if you are planning to establish an online brand.


Not Selecting the Right Platform

Before starting an online business, nothing can be much more essential than this to choose the right platform. Select a suitable eCommerce channel to provide the proper exposure to your brand and generate good revenue. When choosing the right one, you need to do some research and find out the best one for you according to the nature and needs of your brand. Amazon, Flipkart, Myntra, Ajio, Meesho, and Tata Cliq are some of the prominent eCommerce platforms in India. You may choose any of these platforms for your online business. Your money and hard work may go in vain if you are not choosing the right platform.


Not Conducting the Research on Market Trends

The planning and execution of your business should depend on the research of the latest market trends and the demands of customers. Not conducting any research regarding this can put your brand at risk and push it towards failure. Although you can not satisfy every customer, you need to focus on finding out who your brand will be targeted according to the market trends. You can take expert advice and silently monitor the eCommerce platforms to understand the trends better. Although it may take some time, eventually, you can get a good result and save your brand from disappointing your future customers.


Do Not Care About the Competitors

The glorious eCommerce industry has provided an immense opportunity for sellers and brands to sell their products online and make profits. Since the industry is wide open for everyone, numerous brands are out there selling similar products. So, before you decide to sell any specific product, you must look out for your competitors and monitor their every move. Believe it or not, it doesn’t matter how good your product is; if your competitors are doing better, you can miss out on building a solid customer base. You must know who your competitors are and what skills they use to sell their brand. It will help if you decide on the price of your products after evaluating the price of your competitors. Always focus on the established competitors who are on a rapid rise. To monitor your competitors, you can also take the help of brand analytics tools such as etraKY BS. It can help you better understand your competitors’ every move at various eCommerce channels.


Not Using the Listing Quality Analytics

In the process of starting selling your branded products online, the first essential step is product listing. But your work doesn’t end just by listing the product on any eCommerce website; you should also look for the quality. Before listing your product, you should always add an informative but short product description, high-resolution images, top-ranked keywords, and meta tags. In this regard, brands sometimes fail to identify how to manage this process. Thus, brand analytics tools such as etraKY brand studio provide you with the best scope of improvement in organizing the fast listing features.


Not Developing the Customer Trust

It is one of the most common mistakes brands make. Remember that your business can only grow if your customer has faith in your brand. One can not make a profit without satisfying their customers. To realize significant conversions, you have to appear as a trustworthy and reliable brand. However, the effective way to develop customer trust is to put on the testimonials and reviews of your product. According to research, more than 45% of customers rely on reviews before purchasing. Reviews can incredibly help you in increasing sales. In this manner, you can take the help of brand analytic tools such as etraKY BS. It provides you with the agile review management feature.

So these are the mistakes you should avoid while establishing your eCommerce brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need a close analysis of everything related to this business.


Conclusion


To establish your eCommerce brand effectively, you must not indulge in the mistakes mentioned above. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should also ensure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.

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Five Compelling Ways to Get Reviews on Amazon in 2022!


While selling products on various eCommerce platforms, reviews are the essential metrics. Reviews become more vital if you are an Amazon seller. It is crucial for every online business, but it is much more important than others for Amazon. It directly impacts your conversion rates, sales, rankings, and more while selling your product on this powerful eCommerce platform. Believe it or not but your ability to generate reviews will make the difference between the success and failure of your product.

Nowadays, online shopping has become an authentic part of customers’ lifestyles. According to the latest report, more than 50% of customers shop on Amazon at least once a week, and 72% of customers purchase a product, influenced by the best reviews and ratings. Specifically, Amazon customer reviews matter a lot, and that’s why you must get more and more positive reviews on this website. However, getting reviews on Amazon can be challenging for your online business in 2022. In this particular blog, we have mentioned some uttermost ways to get reviews on Amazon for your products. Let’s find out what those fundamental ways are.


Effective Ways to Get Reviews on Amazon in 2022

The reviews about your products can profoundly affect your online business. It has the power to break or make your eCommerce business. That is why you need to understand the importance of reviews. Apart from the following ways of getting reviews, you can also take the help of some marketplace seller analytics tool to get the reviews effortlessly. In this manner, etraKY BS can help you immensely.


Choose a Great Product to Sell

If you want to get more reviews on Amazon, you need to choose the right product to sell. No strategies will work if you sell a boring and bad-quality product. It won’t let you get five-star reviews if your product is unremarkable. That is why it is crucial to selling such a product that customers naturally want to give a review. It will make the results much hassle-free to come by when you request the reviews. In this way, you can also get more organically verified reviews, and that too without asking the customer. To execute this, you have to make a strategy before launching your product to search your competitor’s reviews and look for the common complaints and negative reviews. Now fix these complaints with your product and then launch it on Amazon. You will experience that your product is getting more positive reviews from customers. Along with selling an effective product, you can also add high-resolution images and descriptions. It can help you attract more customers and ultimately lead you toward getting positive reviews. To process this, you can take the help of any marketplace seller analytics tool.


Apply the Product Inserts

It is one of the practical and most accessible strategies to get more customer reviews on Amazon. The exciting thing about the product inserts is that you can reach out to every single customer with a request to leave their valuable review. A product insert is basically a small card that you put in your product packaging. On this card, you write a crisp “thank you” message, or you can ask the customer to leave a review kindly. Sometimes customers feel lazy to reach out to the page again and leave a review. So to diminish this issue, you can include a QR code on your product insert with a link that redirects your customers to the review page. To work this process successfully, you can attractively design the product inserts. It will be convenient for your customers to leave a lovely review about your product.


Apply the “Request a Review” Button

To get more reviews on Amazon, you can use Amazon’s “Request a Review button,” you can find this button in seller central. A single click on this button will trigger a standardized email sent by Amazon asking the customers for their valuable feedback or reviews about the specific product. However, you can not personalize this email at all. The text will be the same in every email, excluding the product detail and seller name. But the awesome thing about this feature is that customers don’t have to visit the page and then write a review for you, they can provide the star rating, and it will be counted as a review only. The rating system is an efficient way to get more reviews as customers don’t go through the effort of writing reviews.


Get Along with Amazon Vine Program

Being an Amazon seller, this eCommerce website offers you the Vine program to connect you with the reviewers. This program is open to brand-registered sellers and vendors, and it is considered the best and most secure way to get reviews for any new products. If you are new in this business or going to launch a new product, you can surely go for this feature. To enroll your Amazon product in this program, your product must have less than thirty reviews. Along with this, you also need to keep sufficient inventory in your hands. The Amazon’s Vine Program provides you with honest reviews, so it will be better if you fix the issues related to your product first.


Establish a Strong Bond with Your Customers

The most acceptable way to get reviews on Amazon or any other eCommerce site is to build a strong relationship with your customers. To build a stronger bond with the customers, you need to initiate a brand persona that resonates with your targeted audience. You should work on it because it is something that your competitors can not copy from you—establishing a brand that your customers love and appreciate. It will automatically reciprocate the love by giving you a positive review. If they like your product and you two have a bonding, they will definitely write a review for you. Their quality reviews will help you get a higher conversion rate. You can become active on social media, consistently send emails to them, and deliver an impactful customer experience that can help you build a solid relationship with your customers. In this way, you can convince them to leave a positive review of your product.


Conclusion

If you are one of them who doesn’t know the importance of reviews, let me tell you that you are missing out on a significant portion of your online business. Reviews for Amazon products are highly essential, as it helps you get more conversions, make your product a high ranker, and attract more clicks in the Amazon search list. It is essential to get reviews for your products, whether it is an old product or a new launch. Earlier it was easy to get reviews as there was an option to get paid reviews, but it doesn’t work now. With the higher competition in the market, it is getting harder than ever to get honest reviews. You just need to remember that if you have a strong product and you are not breaking any rules of Amazon, you can get closer to having more reviews. To get more reviews for the products you are selling on Amazon, you can also take the help of a marketplace seller analytics tool.

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Optimal Product Selling Ideas Amid Mother’s Day in 2022!

Mother’s Day is an enormous day to celebrate the love, affection, care, and struggle of a mother. A mother-child relationship is a natural and pure form of love that can’t be described in words. On the 8th of May, every year, we celebrate Mother’s day, and in the past few years, a trend has emerged to show your love for your Mother by gifting her something unique and trendy. This particular day has become the third-largest retail holiday across the world. For eCommerce brands and sellers, it is a magnificent opportunity to generate sales and attract customers by offering them unique and trendy products.

In 2021, the total Mother’s day spending by Indian customers was around 11 billion. This figure shows that customers are eagerly waiting to purchase gifts for their moms this year too. So, why not help them during their hunt for the perfect gift. By following the latest market trends and past shopping data of customers during this time, you will find out what customers really want. According to the recent report of the National Retail Federation, Mother’s Day spending is expected to increase by somewhere between 3 and 4 billion this year. In this Mother’s day centric blog, we have mentioned the trending product range this year. You can also generate exceptional sales by selling these on various eCommerce websites.


What Influences the Customers Spending on Mothers Day Gifts

Before going any further, you must understand that gifting is an art, and those who want to give something, especially to their mothers, will always be influenced by the situations and market trends. The COVID-19 pandemic has almost changed customers’ perspectives, especially when choosing a gift for someone. Now customers are more into spending on something to help their loved ones maintain a healthy lifestyle. Here we have mentioned some of the points that can help you choose the right product to sell during the Mothers day event.

 

  • Ever since the pandemic occurred, the lifestyle has been changed upside down. According to a survey conducted by Amazon, more than 58% of customers are now buying self-care products frequently. The pandemic has turned more consumers towards spending on pampering and wellness products. Eventually, it boosted the bath, beauty, and spa products category towards the favored gift for Mother’s Day. As a brand and seller, you can choose these products to sell on Amazon or any other eCommerce platform for Mother’s Day.
  • The changing climate has also influenced the shopping behavior of customers. These days buyers are also interested in shopping the eco-friendly products. It is on the priority list of gift-givers and receivers. This Mother’s day, there is an immense probability that customers may choose eco-friendly products as a gift for their beloved mothers. Hence, you can also choose to sell products from this category as well to boost the sales this Mother’s Day.
  • The COVID-19 pandemic has affected the travel plans of eCommerce consumers. Now when we are returning to normalization, travel plans are once again on the top list of consumers. Everyone wants to get out of their city and visit their favorite destinations along with their loved ones. So this could also influence the gifting idea of shoppers; they may end up purchasing travel kits and accessories related to traveling for their Mothers.

Trending Products for an Ideal Mother’s Day Gift


As Mother’s Day is coming closer, the search volume for keywords related to this day’s gifts has skyrocketed in the past few days. But as a seller or a brand, you need to know what products those searches lead customers to and, more importantly, which gifts they choose to buy. Following detailed information about the gifts from various categories may resolve this issue for you and help you choose the right product to sell.


Wellness and Self Care Products

The largest eCommerce channel Amazon provides insight into the specific types of gifts that customers are looking for on Mother’s Day from the wellness and self-care category. Some products related to this category are foot, and body massager, Blood pressure and diabetes tracker, vitamin supplements, protein shakes, essential oils, bath salts, aromatherapy, candles, etc. All these products are the ideal gift for Mother’s Day, and to accelerate your sales during this event, you as a seller or brand can choose to sell these products online.


Luxurious Items

Luxury items are always the top priority gifts for treating loved ones, especially Mothers. That’s why customers are growing their interest in purchasing luxurious products. There is no argument that perfumes and jewelry are evergreen go-to gifts for Mother’s Day when it comes to luxury. If you are an eCommerce online seller, you should choose items from these two categories to sell.


Home Decor & Kitchen Appliances

Home and kitchen are primarily the two venues that Mothers solely rule. That’s why customers are looking for products related to home decor and kitchen appliances. Online searches for dinner sets, decor items, bedding, and fancy utensils have increased amid Mother’s day gift preparation. Personalized gift items related to home decors such as photo printed coffee mugs, cushions, and frames with personalized messages for mothers are also trending. So as a brand or a seller, if you want to generate decent revenue, you can choose to sell products from these two categories.


Sustainable Eco-Friendly Gifts

When customers want to gift their loved ones, they always want to choose products that may sustain them for longer and strongly affect the receiver. Undoubtedly, Mother’s Day is the emotion itself; that’s why customers look forward to purchasing sustainable gift items, and that will be great if it is eco-friendly. The eco-friendly candles, handmade bamboo gift cards, and in-house plants are also some trending gift options. You can also sell these products on various eCommerce websites to boost your sales and take advantage of the Mother’s Day event.

Apart from the product mentioned above, the demands for fitness watches, branded bags, and customized tumblers are also high. As a Seller or brand, you should also look forward to selling these items to attract customers for Mother’s Day gifts.


Conclusion


Only two days are left for the Mother’s Day event, and sales are already going on various eCommerce platforms. This is that time of the year when you can boost your sales by selling the products that are highly in demand. Thus, you can add more profit to your business by selling the products from the above categories. While selling Mother’s Day-centric products, you may face some issues related to product listing or maintaining price hygiene. However, to get these problems fixed, you can take the help of any powerful brand analytics software such as etraKY. It can enhance the quality of product listing and help you maintain the price of the products on various platforms.

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Five Efficient Ways to Differentiate Your eCommerce Business!


In the emerging eCommerce world, competition is on an extreme level, and to sustain it here, you need to differentiate your business from others. If you are selling your brand blindly on various channels without knowing market trends and customer demand, you will never let your brand sustain for a more extended period. Offering your customers the same product as your competitors do will never help you attract them. They are already into that specific product, so why would they purchase your product until or unless you are not offering something different or unique from your competitors.

If you are the one who has been in this eCommerce business for a long time but still does not have a solid customer base, then this blog is for you. You need to let your customers notice your brand; you need to leave a suitable remark on their minds so that they may remember your brand and never turn back to you. You need to understand that differentiation is the key to accomplishing those goals. In the manner of being better than others, you need to be distinctive from your competitors. Always keep in mind that different and out of the ordinary always be remembered. Here in this blog, we have mentioned five efficient ways to differentiate your brand on eCommerce platforms.


Incredible Ways to Differentiate Your eCommerce Brand


Nobody cares what you are selling until or unless you do not offer something in a unique way or something unique or different from others. It is pronounced why customers will buy your product if they already bought the identical product from another brand or seller. This is why you need to make your product different from others. Here are some of the following ways that you can use to differentiate your product from your competitors.


Become a Creator, Not a Reseller

 

In the massive eCommerce industry, it is one of the best ways you can try to differentiate your product from others. You can make your online business truly meaningful by selling a product not yet available on any eCommerce platform. If you are a reseller, you have nothing different to offer compared to your competitors. It is challenging to grow your business as a reseller on prominent eComm websites such as Amazon, Flipkart, Myntra, etc. There are already thousands of resellers selling the same products as you are. But then, as a brand, you can modify your products and add some extra features to make them a little different from others. However, the best way to make a differentiation is to create something unique and valuable for customers. In the process of producing a new product, you have to keep in mind that your product must be helpful to your customers. To make it easier, you can visit several eCommerce platforms and review the category they are offering. Related to that category, you can create any unique and identifiable product as per your preference.


Alluring Product Images and Description

 

In the eCommerce industry, one particular thing that is highly recommended for selling a product online is images and how you describe your product. Both of these factors go hand in hand; it will never work vice versa; suppose your product has an attractive image but no description, it won’t be able to attract enough customers as it can with an adequate description. Do not forget that customers always want to see the product before buying. Increasing the eCommerce conversion rate is having a high-resolution image of your products with a short, crispy, and informative description. However, sometimes brands and sellers don’t put extra effort into improving the quality of their product images. To make this process happen accurately, you can take the help of some listing quality analytics software, which will alert you to add images and descriptions for your products.

 

Deliver the Product at the Promised Time

 

The customers’ expectations are just to get the product as it is and on promised time. So, the real challenge for you is to deliver them the exact product they have ordered and on time. If you want to differentiate your product from others, do not disappoint your customers on these terms. Keeping your promise is essential for customer retention. These days, most customers complain about the wrong product delivery and that too on a late delivery date. You can take advantage of these market situations and provide your customers with a better experience; it will automatically help you differentiate your brand from others. If you are new to this industry, you need to keep an eye on your followers. Several competitor tool tracking tools are available in the market, such as etraKY BS, that can let you know what your competitors are up to. You can use that information to differentiate your brand.


Offer Various Payment Options

 

If you are the one who is selling the same product as others, then to set the differentiation parameter, you can offer various payment options to your customers. Due to several scandals, customers do not prefer to add their credit or debit card info on multiple eCommerce channels. According to a survey, more than 57% percent of customers don’t place an order if they don’t find their preferred payment method. However, you can offer them several payment options such as Google pay, Phone Pay, Paytm, order now, and pay later, along with the various credit and debit cards option (if someone wishes to use them). Apart from that, customers always want to have the cash on delivery option. Provide them with these payment luxuries, and you can win the game.


Play on Customer Service

 

You may offer the best quality product to your customers but still not be able to generate enough sales as targeted. At the same time, your competitors are offering the same product with low quality and are still able to have a solid customer base and generate handsome revenue. Have you ever thought about how they do it? Well, the answer is phenomenal customer service. Competing on customer service is the best way to win the game of eCommerce and to create a difference. You should always be there whenever your customer needs you. If you are selling your brands on various eCommerce platforms, you should check whether the platform is providing robust customer support or not. Apart from that, to let your customers know more about your product, you can connect with them through various social media platforms and resolve their queries instantly. The impeccable customer service can turn the game and provide your brand the popularity you always wanted.


Conclusion


In this way, you can differentiate your brand by following the above efficient ways. How you will apply them specifically to your brand and product line should be an area of extreme focus. One very definite thing is that differentiation is the need to help your business flourish rapidly and provide you with a solid customer base. In eCommerce or any other industry, the customer is God, and your focus should always be on them. Your business revolves around them only, and that’s why you should always look forward to offering something new and valuable to your customers. In the various processes of differentiating your brand from others, you can take the help of an eCommerce analytics tool such as etraKY BS.

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Five Essential eCommerce Metrics That Brands Need to Track!


The eCommerce metrics precisely indicate how your business is performing. Selling your products on various eCommerce platforms without keeping track of your performance is like driving a vehicle with closed eyes. The eCommerce marketing automatically stops working after some time if you don’t measure and upgrade it. Whether it is eCommerce or any other business, none can survive if you do not take the follow-up of your overall performance and compare the progress with your previous business growth.

Being a brand or a seller, it is not that easy to decide which online eCommerce business metrics you need to monitor. It is hard to make the right decision when beginning your entrepreneurial journey. The eCommerce metrics are defined measurements that can be evaluated and observed consistently. These metrics vary from abandonment rates to conversion rates and the balanced order value. Sales and revenue will probably be if we talk about which eCommerce metrics you should track. However, these two metrics don’t say much about how well your business is doing at different stages, especially finances. Every online brand should measure and track the following KPIs (Key performance indicators) to ensure that everything is running smoothly beneath the surface. In this process, you can also take the help of some of the seller analytics tools such as etraKY BS.


Do Track These 10 Significant eCommerce Metrics

 

The essential key eCommerce metrics mentioned below will provide you the overall clarity about your online business performance. Depending on your order quantity, countering them daily or weekly should be enough to identify the potential issues.


Conversion Rate

 

It is one of the essential eCommerce metrics; most brands and sellers calculate the conversion rate by the formula: total number of existing customers/total number of unique customers. One of the most common issues eCommerce beginners or entrepreneurs can experience is getting humongous traffic but no sales at all. It demonstrates why the average conversion rate for the eCommerce industry tends to be so slow, only around 2.25%. You need to understand that only driving the customers to your product is not everything, they need a lot of assurance before buying a product. The product’s price, payment, return options, delivery date, etc. Customers check all these aspects before placing the order, so you always need to set up a standard of all these aspects as a brand. The conversion is essentially how successfully you convert the new customers into your regular ones. The entire process of improving this metric is known as conversion rate optimization. You need to keep track of your regular sales channel, the behavior of the customers towards your product, and order quantity to analyze where the issue occurs. To increase the conversion rates, you can use the seller analytics tool, which can help you improve your product’s listing quality. It should be top-notch as it attracts more customers and convinces them to buy your product.


Customer Lifetime Value

This eCommerce metric indicates how much a habituated customer is worth to your online business. This metric shows the overall value of your regular customers and provides you with a better understanding of which customers are expected to become loyal customers. Some customers with high CLTV are likely to be addicted to your product immensely, which means you can concentrate on your customer retention strategies for them. You should be aware that it may cost you five times more to achieve a new customer than to retain a regular customer. This is why it is important to keep an eye on the performance of your eCommerce business using either predictive or historical customer lifetime value. Historical customer lifetime value is the value of a customer based on their previous purchases. On the other hand, predictive CLTV is forecasting the future lifetime value of a customer on the basis of their past purchases approach.


Average Order Value

This metric indicates the average amount a customer spends on each brand’s product. It is considered one of the vital eCommerce metrics. You can acquire the average order value by dividing the total value or profit made from all the sales by the number of orders made. You can also track the average order value by separating your customers according to the source of traffic and location of the customers or by diversified eCommerce platforms you are selling your products on. It can help you identify various acquisition platforms, generate the highest average order value, and enable you to run compatible marketing campaigns and enhance your return on investment. You can efficiently upgrade your total revenue by increasing the average order value. You can revamp your average order value as a brand by giving the customers free shipping and checking which eCommerce channels bring your highest average order value.


Average Profit Margin

This significant eCommerce metric shows what you earn from each product after minimizing what you have spent on supplying it. It is calculated as a percentage of the retail price and shows what fragment of it is your profit. It will help if you keep an eye on whether you are making profits from selling several products or not. If you want a sustainable eCommerce business, you need to keep it higher than the average acquisition cost. It is excellent to have the highest performing products that earn you a compelling margin and others that barely make any profit. However, to improve the rate of your average profit margin, you need to highlight your most profitable products on various eCommerce platforms to sell most of them. At the time of listing your product on various marketplaces, you should go for the high-margin ones. While listing your products on eCommerce platforms, you can take the help of listing quality analysis tools.


Cart Abandonment Rate

The cart abandonment rate is one of the leading issues that affect eCommerce channels. Based on a recent assessment, it has been found that approximately 40%-55% of online customers abandon their carts due to various reasons. This metric demonstrates the percentage of customers who add products to their cart but run away without placing an order. The positive news about it is that it is possible to measure and lower the cart abandonment rate as much as possible. You can measure the cart abandonment rate by keeping track of the number of orders placed and many shopping carts created. Customers can abandon your cart if they find any glitch in the eCommerce website, high delivery charges, and even if the checkout process is complicated or there are not enough payment options available. To avoid cart abandonment, you should enhance all these factors and make it easy for your customers to place an order.


Conclusion

 

The above eCommerce metrics enable online sellers and brands to inspect and measure the performance of their products for decision-making purposes. You can use the metrics with KPIs to attain a more equitable and specific way to measure the performance of each product you are selling on various platforms. Always remember to keep your metrics significant to your business goals. However, to improve the rate of these metrics, you can use powerful brand analytics tools such as etraKY BS.

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