Amazon is the one gigantic eCommerce website in the world. It has effective control of the worldwide eCommerce industry. In the Indian market, it is considered as the number one platform to sell or buy anything. It has simplified the life of customers and sellers both. If one can buy almost anything from here, the other can sell anything. Being an Amazon seller, you can get tremendous benefits to boost your sales through Amazon-sponsored display ads. If you are still unaware of this term, this blog is entirely for you.
Amazon sponsored display ads allow you to target the customers on and off this platform. These ads will not only be displayed on the various Amazon pages but also on third-party websites. These ads can get displayed on the home page of this website to product detail pages. Customers can view them on the Amazon app through their mobile phones and laptops. There are many reasons to get convinced to implement this strategy into your online business. In this blog, we have mentioned some compelling reasons why you should apply this to your business and what Amazon-sponsored display ads are. Let’s dig deeper to know the importance of this strategy.
What is Amazon Sponsored Display Ads
Amazon sponsored display ads refers to product display ads. It’s an incredible marketing technique from Amazon that allows you to showcase your products to customers who have formerly viewed your products or similar products. Amazon introduced sponsored display ads back in 2019 to empower sellers and brands by increasing their reach. Since then, it has become popular among sellers, and many of them are using this strategy to attract more customers. Sponsored display ads are a quick fix for self-service display advertising that helps your brand grow on this eCommerce channel by engaging customers across their shopping journey. You must have seen these ads on the Amazon home page and other websites. It can efficiently help you retarget the customers who have viewed your products in the past but haven’t bought them. This ad can remind your potential customers about your products off Amazon too. Many sellers and brands have taken advantage of sponsored display ads in the past years. According to them, more than 80% of their sales come after getting along with this advertising strategy.
Advantages of Amazon Sponsored Display Ads
There are various reasons for applying Amazon-sponsored display ads for your brand. Here we have mentioned some of the impeccable reasons to use sponsored display ads for your business.
- You will be able to target more customers from third-party websites as well.
- Advertise individual products for the broader audience base.
- Within 30 days, you can retarget those customers who have abandoned the cart.
- You can control your budget and bids for sponsored display ads.
- You can even track the overall performance of your ad campaign.
- As an Amazon seller, you can precisely choose the placement of ads and target the customers based on their interests.
- Sponsored display ads let you increase your brand awareness.
- You can place your best seller product under your competitors’ listing.
- It can increase the reach of your new product listings.
The hierarchy of Amazon-sponsored display ads is that you will be able to reach out to a broader range of customers in significantly less time. Eventually, it scales up your revenue faster than ever. Apart from that, Amazon sponsored ads provide you with the three major retargeting options.
In this option, you can target customers who have previously viewed your product but haven’t bought it within the past 30 days.
With this particular option, you can target those customers who haven’t viewed your products but have searched for similar keywords as yours. To implement this option in a suitable manner, you have to apply the top-ranked keyword to your products. For that, you can use the etraKY BS as it provides you with the suggestion for using the right keywords to hike up your products’ search volume.
Using this particular option, you can effectively target those customers who have previously purchased your products. You can retarget them via sponsored display ads and add more revenue to your business.
One of the best benefits of these above targeting options is that you can use them smartly and customize your target customers on the basis of your business goals.
How to Create an Amazon Sponsored Display Ad
If you are an Amazon seller or used to selling your products on this enormous website, then you can take advantage of Amazon-sponsored display ads. Implementing this ad is quite simple, and it requires only a few steps:
- First of all, login into your Amazon seller account.
- Now create a campaign by using the campaign manager.
- Then enter the product ASIN or the name of the product that you want to advertise.
- You have to select a targeting option from the above-mentioned three.
- Once you choose the targeting option, you must select your daily ad budget and bid.
- Based on your targeting option Amazon automatically generates the ad creative for your campaign. You need to select the products you want to run the ads for.
- Enter your bidding price, budget, and duration.
Now you can preview your sponsored display ad and submit that.
Amazon automatically extracts the product image, price, and ratings from your product page throughout this campaign. This ad provides a “shop now” button redirecting customers to your product page. This can also make it easier for customers to buy the products with just a single click. The best practice you can do for a successful sponsored display ad is always to keep an eye on your running campaign. You should continuously monitor and optimize it with time.
When there is an opportunity, why not use that? Well, Amazon-sponsored display ads are a whole way of advertising. If you want to beat your competitors, you must boost the impressions of your products. Although, in the eCommerce business, you should follow what suits best for your business. Apart from this ad strategy, you can also take the help of some eCommerce analytics tools such as etraKY BS. It helps you with listing quality analysis, stock availability analysis, maintaining price hygiene across the channels, and more. Keep in mind that any ad campaign will work when you maintain the quality of your products and you have positive reviews. It won’t help if your product or brand doesn’t meet the customers’ demand and the latest market trends. So before jumping into running an ad campaign, make sure that you are selling a high-quality product with minimum errors.