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Tremendous Ways to Boost ASIN Identity on Amazon!

In the competitive pace of the eCommerce industry, Amazon has acquired a dominant position in the market. This marketplace is not only popular in India but all over the world. You will find Amazon grabbing the top position if you analyze the country’s most popular online channel. This is why nowadays, brands are also considering the importance of having a robust marketplace strategy.

Due to the immense popularity of Amazon, the number of sellers and brands has also increased globally. If we talk particularly about India, the number of sellers and brands has also increased immensely on Amazon.in as well. So, this whole scenario has automatically upscaled the competition among brands and sellers more fiercely than ever to boost the ASIN identity for their products. ASIN refers to Amazon Standard Identification Numbers. This is supposed to be a unique ten-digit alphanumeric number. This number is used to identify a specific product on Amazon. You must understand that if you are an ASIN number it helps boost your product visibility and identity in this gigantic marketplace. Here in this blog, we have highlighted five essential tips to boost the identity of this unique number.


How to find an ASIN Number on Amazon?

Before going any further, it is way more important to know how to find out your ASIN number on Amazon. As an Amazon seller or brand, you can find out this unique number of your listed product through your seller central portal. To get a glimpse of the first, you need to log in to your seller central account, click on the inventory tab, and select “manage inventory” from the drop-down menu. The next thing you will see on the screen is your products which will display in a table format with their specific Standard identification number. In the process of selling products on Amazon, an ASIN number should be mentioned in two places that allows the customers to identify it quickly while going through the product listings.

Product URL: One of the fastest and easiest ways to identify this unique number is from your browser, which includes a URL. Now you can open the product page by clicking on the product from the search results.

Product Information Section: To find the Amazon Standard Identification Number from this section, you need to find this number on the page by scrolling down to the product information section.


Five Phenomenal Tips to Boost ASIN Identity on Amazon


In this particular section, we will introduce five crucial tips that can boost the identity of ASIN numbers on Amazon. Let’s find out what these effective tips are and how they can help scale up the identification of this unique number.


Enhance Brand Awareness

For a successful product launch on Amazon, brand awareness is the key to let your brand flourish and grow compellingly on this platform. To enhance brand awareness, you can take the help of various advertising techniques provided by this marketplace. You must understand that advertising your products on this platform can effectively boost ASIN identification and lets your customers locate your products effectively to buy them in the first place. However, suppose you are advertising your products outside Amazon, such as on social media platforms like Facebook, Instagram, or even through email. In that case, you must add a link with it that can let your customers open the product page on Amazon only.


Add Variation of Products During the Listing

Product variation significantly allows brands and sellers to represent their products in various colors, sizes, materials, flavors (if applicable), quantities, etc. These variations can not only boost the identification of ASIN but also enhance your customers’ shopping experience and ultimately increase your conversion rate. Make sure you add up these product variations while listing them on Amazon. Apart from that, adding product variations can also help to increase your search rank on this platform. As an online brand, you must keep this in mind; you should create valid variations based on the product category. This practice can minimize the confusion of customers regarding any specific product.


Consider the Importance of Customer Reviews

According to Amazon’s algorithm, it considers customer reviews and feedback to determine the product’s worthiness on this platform and make them visible on the search engine ranking page. Let me tell you, a newly uploaded ASIN number leads to a lower conversion rate because of the lack of customer review on the product page. As per a recent survey, it has been found that to buy any specific product from Amazon, customers use the search engine of Amazon only. That is why acquiring good ratings for every product and positive feedback is recommended. You can take advantage of Amazon’s early reviewer program if you sell products based on a third-party business module. It can help you attain reviews on your products by encouraging the customers to leave their authentic opinion about the product.


Get Along with Amazon Advertising Ecosystem

If you consider Amazon a primary sales channel for your brand, you must acquire a customer-based advertising strategy. Believe it or not, you can implement several on-platform marketing approaches to boost the identity of Amazon Standard Identification Number. As a brand, you can choose to invest in sponsored ads that can make your product visible on the first page of search results and provide instant visibility that can ultimately increase your overall revenue. To maximize your sales volume and make your ASIN number discoverable, you can also offer discounts and coupons to attract customers. This practice can even make your products considerable for Amazon lightning deals as well.


Prepare Your Inventory for Product Launch

A successful product launch on Amazon requires you to select the right time for the launch carefully. Before launching your products, you should prepare your inventory first by adding product descriptions, images, videos, and titles. This practice also ensures that your product will be made available for sale as soon as possible. As an Amazon seller or brand, you must know the importance of a phenomenal product launch on Amazon and how it can affect the identity of your ASIN code or number. Hence, it is imperative to know to prepare your inventory and keep your stock up to date before the launch to enhance the discovery of this unique number on Amazon. In this regard, you can even use a stock monitoring tool such as etraKY BS. It sends notifications whenever a product gets out of stock or back in stock. In this way, you won’t get trapped in the situation of Oos.


Conclusion

You need to understand that Amazon Standard Identification Number is essential to selling products successfully on this excellent eCommerce platform. It will help if you make it discoverable because it helps you for tracking your inventory. It also works as one of the reliable references for indexing product catalog pages which you can use later for searching purposes. There are millions of products listed on Amazon, and it is evident that it’s not an easy task to search for a specific product without using a unique identifier number. ASIN is also necessary to maintain the identity of your online business in this marketplace. It allows customers to find your product without any hassle.

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How can an Amazon Individual seller get approval to sell beauty Products?

The eCommerce industry has become fiercely competitive over the past few years. This industry has the potential that can help you accomplish your business goals. Nowadays, almost every product is available on online marketplaces to fulfill customers’ requirements. A few years back, no one had ever imagined they could even buy beauty products from eCommerce marketplaces. But today, it is available on almost every prominent eCommerce platform.

However, today we are specifically focusing on selling beauty products on Amazon. Indeed, individual platforms also sell only beauty products, but Amazon is globally famous and customer friendly. It serves PAN India, which is why customers trust this platform more than any other. On the other hand, because of its customer base, it is safe and secure to sell beauty products on this platform. But it is not that easy as you need to get approval from this platform first to go further. It seems to be a daunting task for you, but with the right tactic and knowledge, you can get instant approval. This blog will discuss today how an Amazon individual seller can get approval to sell their beauty products on this marketplace.


Why Do You Require to Get Approval to Sell Beauty Products

Cosmetic or beauty products come into direct contact with the customers’ skin, which makes them subject to strict, stern regulations. Amazon and other marketplaces do not get into any trouble or issues of discomforting and harming their customers. That is why all Amazon individual sellers must get approval before selling beauty products on this platform. This platform needs to assure its customers that whatever beauty products they will buy from this platform will not harm them. To uphold its reputation and boost customers’ safety, it is essential to set a standard for selling such products. Now it has become more than clear why you need the approval to sell beauty products on this platform.


What are the Requirements to Sell Beauty Products on Amazon

 

You must fulfill multiple requirements to get approval from this gigantic eCommerce platform.

Product Packaging Requirements

  • You must sell beauty products in the original sealed packaging you receive from the manufacturer.

  • All beauty or cosmetic products should be brand new and pristine.

  • Beauty products must contain a brand-identifying code; it can be lot numbers, serial numbers, or matrix numbers.

Requirement for Labeling & Product Detail Page

  • You must add up the product name.

  • Provide the details of products’ features, such as instant fairness and wrinkles minimizer moisturizing lotion.

  • Must provide the amount of each ingredient that has been used in the beauty product.

  • You also require to provide the list of all the ingredients.

  • As an Amazon individual seller, you must provide all the necessary warnings regarding beauty products.

  • If you are going to sell natural beauty products, then, in that case, you need to showcase the FDA approval.

Products and Ingredients Requirements

  • Beauty products should not be mentioned in an FDA (Food and Drug Administration) safety alert or recall.

  • Make sure that whatever beauty products you sell should not contain any banned ingredients.

  • Various beauty products you sell should not require a prescription or doctor’s guidance before using them.

  • Beauty products should not consist of any plastic microbeads.

  • According to Amazon rules and regulations, cosmetic products should not contain substances derived from sharks, whales, dolphins, or porpoises.

  • As an individual Amazon seller, you must know those beauty products that contain more than 12% hydrogen peroxide are banned from being sold on this platform.

  • Beauty products such as nail paint remover containing substances like acetone can not be sold more than sixteen in quantity at once.

  • You can not sell Instyler rotating irons on Amazon beauty products of Claire.

Beauty Products Category You can Sell on Amazon

 

At Amazon, there are several categories of beauty products that you can sell on this platform.

  • Skincare products ( Moisturizer, sunscreen, facewash, face scrub, eye cream, toner, cleanser, facemask, etc.)

  • Cosmetic products ( lipstick, eyeliner, eyeshadow, lip balm, mascara)

  • Facial Makeup ( Foundation, face powder, loose powder, concealer, highlighter, primer)

  • Hair care ( Shampoo, conditioner, mask, hair oil, hair spray, hair serum, hair color, etc.)

  • Oral care ( Toothpaste, toothbrush, mouthwash, gum protector, denture care, etc.)

  • Fragrances (Deodorant, perfumes, body mists, scented candles)

  • Tools and brushes (makeup brushes, hair remover, and styling tools)

  • Men’s grooming products ( Beard oil, trimmer, clipper, electric shavers, razors, shaving cream, hair gel, etc.)

  • Luxury beauty ( beauty products from various luxurious brands such as Gucci, Bobby Brown, Clinique, Pixi, Chanel, tom ford, etc.)

  • Salon and Spa ( Professional care shampoo & conditioner, hair mask, hair spa, hair spray, hair mousse, hair wax and gel, dry shampoo, hair serum, etc.)

     

Steps to Get Approval From Amazon

To sell beauty products on Amazon and get approval for it, first of all, you need to log into your Amazon seller central account and follow these steps to get the approval quickly.

  • Visit your seller central account and select inventory from the menu.
  • Select add a product and list the beauty products you want to sell.
  • Select the correct category in which your products fall
  • Check the listing limitations and apply if it comes back as a restricted category.
  • Now, you can select the request approval.

Four Fantastic Tips to Find Profitable Beauty Products to Sell

 

Always Find out the In-Demand Products

As an individual Amazon seller, if you are looking forward to selling beauty products on this platform, you should first find the in-demand beauty products. To generate immense profit, it is essential to consider customers’ demands. You can go through the bestseller section on Amazon and find products with thousands of positive reviews. It determines that such products are the most demanded products to sell. To get a clearer idea of this, you can even go through various beauty vlogs on social media and youtube.


Go Through Robust Research

Getting product ideas from reviews and feedback can help you select the right beauty products to sell. It requires a lot of time, effort, and a thoughtful mind. Try to gather as much information as possible, check out what your competitors are selling, and know the status of their profit margin. This practice can effectively let you consider which beauty products you should sell.


Choose the Right Category

To generate decent revenue from selling beauty products on Amazon, you must spend some time selecting the right category. Selecting the right category is imperative because some beauty categories are more competitive than others. Such as skincare and cosmetics, the sale of such product categories always goes high. Most customers only buy products from these categories only. However, doing your own research and selecting a category is still crucial.


Acknowledge Your Target Customers

Acknowledging your target customers is not only necessary to sell beauty products but for any specific products. First of all, you have to determine your target customers and find out their interests and requirements. For example, if you are selling makeup products, your target customers should be women between the age of 22 to 50.


Conclusion

This is how an Amazon individual seller can get approval to sell beauty products on this magnificent platform. Undoubtedly, beauty products are the top-selling products currently, and this industry is increasing daily. There are so many new brands that are going to make their market presence. So it is anyway profitable to sell beauty products on Amazon. However, you should follow various rules and regulations issued by Amazon not to get rejected. Check out the essential information we shared above before applying for approval.

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How Does a New Seller can Setup a Product Listing Page on Amazon?

Product listing pages on Amazon or any other marketplaces are equivalent to the storefronts of a physical store. As an Amazon seller or brand, your product listing is your storefront. A window display attracts customers to shop from a brick-and-mortar store; Similarly, at the eCommerce marketplace, your product listing title and image on a search results page are essential to get the customers to click the button and make a purchase. In this way, a customer can get a complete view of your products on the product page with the help of a description, images, and customer reviews.

Product listing provides all the essential information a customer needs before making a purchase. So, you can say that they are the key to making an astounding sale on Amazon. At eCommerce platforms, it is paramount that you craft your product pages in a way that is going to attract more and more customers easily and quickly. In this specific way, you will learn to set up a product listing page on Amazon.


Step-by-Step Guide to Setup Your Product Listing Page on Amazon

To start selling your products on Amazon, you need to list your products on this giant eCommerce marketplace. You have to create a new listing if you are new to this platform. You need to provide several essential pieces of information regarding your product, such as product category, brand name, product specifications, images, price, etc. All this detailed information can help you attract more customers and ultimately increase your revenue. Below we have also mentioned some of the vital listing steps for existing customers.


#Step1.

First of all, you need to create and log into your Amazon seller central account and click on “add a new product” in the inventory drop-down menu. This method is beneficial for all kinds of products; specifically, if it is your first listing, it may also involve some spreadsheets. If you are new to this huge platform, you must click on “create a new product listing.”


#Step2.

On the add-on product page, you need to click on “create a new product listing” you can find this option below the search box. You can use this section to upload a brand-new product that is currently not selling on this platform. As a third option, you can find the “bulk upload” option to the right of the screen and use it if you want to upload multiple products simultaneously.


#Step3.

Now click again on “create a new product listing”; you must assign your new products to a specific Amazon product category. To get the product category, you can either use the search feature or may browse the product category. However, using the search engine function can be easier to look out for a product category on Amazon.


#Step4.

After searching product categories in the search bar, you can see all possible categories for your specific product. There are multiple categories for a single product on Amazon, and you must select one more precisely and thoughtfully. Suppose you are going to sell water bottles; you can find more than twelve categories. In this case, you need to act smartly.


#Step5.


Set up a product listing page on Amazon can be the last and most crucial step. At this step, you will notice that your listing information has been divided into seven tabs: descriptions, keywords, images, variations, and necessary information. These are essential steps that should be filled out appropriately.

 

Steps to Set up a product listing page for Existing Amazon Seller


If you are already an existing seller on Amazon and your products are already selling on this platform, all you have to do to set up your product listing page is simply follow these vital steps:


#Step1

First of all search for a product that you want to list on this platform by using the product name, UPC, EAN or ISBN number.


#Step2

At this step, all you need to do is just scan the barcode of your products with EAN or ISBN and UPC number. It is the most vital step to sell your products on this gigantic platform.


#Step3

It is the last step for setting up your product listing page on Amazon. Here you need to upload all the relevant details in bulk by using standard and custom upload templates.


Essential Aspect of Product Listing Page on Amazon


Product Title: The product title is what your customers will see on your listing. It is essential to pack your product title with relevant keywords and features. Suppose you are a leather shoe brand; instead of just adding “leather shoe,” you can keep your title as “lightweight black leather shoe for men.” You can also add other features to your shoe brand as well. 250 is the character limit to write a product title on Amazon.

Product Description: To make your product presentable and increase sales, you need to inform your customers how beneficial your product can be for them. To inform them adequately, you need to provide an elaborative product description. The description should include size, shape, color, brand name, package quantity, material, or fabric type. It helps the customer understand your product better and impacts their shopping decision.

Product Image: At Amazon or any other eCommerce marketplace, images play an essential role. They have the power to increase and decrease your sales. A great-quality image provides a clear view to the customers and helps them to get a fair idea about the specific product. However, if images are not your priority, you may experience a poor sale because, during online shopping, customers don’t have the ability to touch or analyze the product physically; all they have is images, so you must focus on this aspect.

Keywords: For a proper product listing page on Amazon, you must add essential keywords to your description and product title. It can help your customers locate your product on Amazon and scale up your overall sales. To let your products appear in the search bar of Amazon, keywords are a must.

Conclusion

This is how you can set up a product listing page on Amazon. You must follow all the steps mentioned above to make your listing top-notch. Last but not least, do not underestimate the importance of product descriptions, images, titles, and keywords. Implementing this step carefully can take your precious time; at this point, you can take the help of a listing analysis software that can notify you every time your listing goes wrong. It is one of the impeccable ways to initiate an appropriate listing and generate hefty revenue. In this regard, etraKY BS can help you immensely and increase the level of product listing pages on Amazon.

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What is Merch by Amazon India? 5 Essential Things to Know!

Suppose you want to sell your merchandise and print-on-demand products through Amazon. Believe it or not, it is one of the best ways to earn spectacular revenue from this eCommerce giant. If you want to start your eCommerce brand and sell customized and unique products, you can go for Merch by Amazon India. However, for clarity, you must know that this feature is not yet available for Indian customers. Still, you can design and sell merchandise through this platform to western countries such as the USA, UAE, etc.

Suppose you still want to start a Merch business in India. In that case, you can sign up on Amazon as a brand or a seller and start selling custom-designed Merch in India at a lower upfront investment and earn tremendous monthly and weekly royalties. For Indian sellers and brands, it can prove to be the most alluring income source. This blog contains some remarkable knowledge about this fantastic service of Amazon India. Find out what are the benefits of selling merchandise online through this eCommerce platform.

A Brief Description of Merch by Amazon India

You must know that Amazon merchandise service is basically for individual sellers and brands who want to launch their own merchandise and print-on-demand products on this platform by taking advantage of Amazon’s distribution, print-on-demand operations, and speedy shipping. Some renowned brands such as Disney, Cartoon Network, and Marvel use Amazon Merch to sell their official merchandise to customers through this eCommerce channel. However, this is not only limited to big brands; small brands can also implement this service and get approved to sell their print-on-demand products through Amazon and earn decent revenue. Now, this question must have arisen in your mind: how does Merch work on Amazon? Well, you can understand it in the following steps.

  • First of all, you have to apply for the Amazon Merch business.
  • Once you get approval from Amazon to sell your merchandise through this platform, you must upload your artwork.
  • After that, you need to select your product type and color.
  • The next step will be listing your designs and artworks on this platform and adding product descriptions of whatever product you choose to sell. The product descriptions should be short, crisp, and informative.
  • Once customers start buying your products, Amazon will handle the product page, followed by production, shipping, and customer service, all with no upfront costs.
  • You will get a royalty for your designs and artwork.

More precisely, we can say that Amazon merch on demand helps you to increase your profits through the sale of branded products designed by you. It is quite an effortless process to get started and sell merchandise from a product page on this platform. It is entirely a new way to connect with your customers outside India.

Essential Benefits of Merch By Amazon India

If you are an artist or a designer passionate about selling your customized merchandise, then Amazon is the most suitable platform for you. You can earn tremendous benefits from Merch by Amazon India service. Here we have mentioned some of the significant benefits of this impeccable personalized business service by this eCommerce platform.

Earn Tremendous Royalty

Merch by Amazon India provides you an impeccable chance to generate royalty by selling every merchandise product. This platform provides you a tremendous chance to earn lifetime royalty from the artwork as well. You can sell your designs to Amazon and attain royalty from them in a compelling way.

Eliminate the Risk of Inventory

It works as a print-on-demand business model if you plan to sell merchandise on Amazon. Thus, you do not require to stock up a heavy inventory. This platform will print your t-shirt only when a customer places an order and then process it directly to them. So in this business model, you only need to send your designs to Amazon, and they will handle the rest. However, as a merchandise brand, you can also list your merchandise on Amazon and manage a small unit of inventory per the customer’s demand.

Implement Prime Shipping

The Biggest Advantage of Merch by Amazon India is their fastest shipping method. The merchandise business model on Amazon provides the eligibility for free Prime shipping to fulfill the demands of your customers as soon as possible. Although for customers, it will be standard shipping for customers, and they can pay some extra amount to get their orders faster than ever.

Reach Out to Millions of Customers

As the most prominent eCommerce platform worldwide, Amazon provides you this ultimate chance to offer your products to millions of potential customers. However, this platform can not give you the guarantee of a sale but provide great exposure to your products. It can increase the chance of sales. If your product has a unique feature and attracts multiple customers, you have a considerable chance to generate decent sales.

Keep Track of Your Success

Selling your merchandise products on this platform can provide you the liberty to go through Amazon’s analytics and comprehensive insights. This platform provides you with every kind of data, from what are your best-selling designs to the all-over growth of your revenue generation. You can easily track all your business growth on this platform. It is essential for any business because without it you can not accelerate your business growth.

Products That You Can Sell on Merch by Amazon

Here is the list of some of the utmost products that you can sell through merch by Amazon.

  • Tanktop
  • Premium T-shirt
  • Pullover sweatshirt
  • Pullover hoody
  • Customized Pen
  • Cushion covers
  • Sunglasses
  • Caps
  • Shoes
  • Bags
  • Water Bottles
  • Phone Covers
  • Diary

How Can You Calculate Amazon Royalty?

First, you need to understand that the Amazon Merch business doesn’t provide you with complete ownership of your designs. The royalty amount you receive from Amazon can get directly affected by the price you set for your merchandise products, excluding the tax amount and the fees of Amazon. Various factors that affect Amazon costs have been mentioned in the following step:

  • If you want to produce your merchandise products, then Amazon will pay you the amount per sale.
  • Taking Amazon FBA (Fulfillment by Amazon) services can affect your royalty as you need to pay FBA fees to this eCommerce platform.
  • Product returns and exchanges may affect your Amazon royalty.
  • If you want to protect your brand from fraud, you can take the fraud protection services of Amazon, which may also affect your royalty.

     

Conclusion

Thus, Amazon Merch is a cost-effective and profitable income source for many designers, creators, and for those sellers, and brands who want to start their eCommerce business at a low investment. But the only drawback of this business model is that it doesn’t allow you to sell your merchandise in India. Still, it is one of the compelling ways to generate impeccable revenue and make your business worthwhile. If you have the talent to start your own designer range, you can go for Merch and take advantage of this platform on a larger scale.

 

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Amazon Brand Registry: Essential Steps for Your Brand Registration!

Amazon, one of the most prominent eCommerce platforms, provides tremendous brand exposure. However, you are not alone in this game; it’s a tough competition, so it is crucial to saving your brand from any kind of fraud and other copy activities. Selling your products on this imminent platform is a great way to establish your brand and generate profit. But you must take essential steps to protect your brand from gaining this opportunity.

This is when the Amazon Brand registry is required to save your brand from the illegal activities of other sellers. Believe it or not, according to research, it has been found that more than 40% of sellers are into hijacking others’ listings and selling similar products. Enrolling in Amazon’s brand registry is the best way to protect your brand from such forgery. This enrollment is a one-time investment to protect your brand forever. This blog has mentioned all the essential information regarding registering your brand on this platform.


What is Amazon Brand Registry?

It is an Amazon initiative that is designed especially for brands to protect their brands and provide them Amazon’s access to upgrade their marketing features and have complete control over their brand. It helps them to protect their registered trademark on this eCommerce venture. Being a brand, you can enroll in this program through your seller central account. This platform has a fantastic setup of algorithms to compile product information from multiple brands and sellers. Hence, a brand registry on Amazon is highly recommended if a brand has various sellers selling its products online. It can restrict various forgery tactics of sellers, and brands can protect their products effectively and efficiently. Through the brand registry, it can become easier for you to complain to Amazon in case of listing and product hijacking, as it will be proof that a particular brand comes under your ownership.


Why Should Brands Enroll in the Brand Registry Program of Amazon?

 

  • To Protect and Shield Your Products from Hijacking

Brand registry on Amazon is an essential part of the growth of your business and protects it from hijacking. In the eCommerce industry, hijacking is the most common fear most brands have. Undoubtedly, Amazon is one of the massive competitive channels with millions of sellers. They don’t hesitate to hijack others’ listings to stay competitive in the market. In this regard, the Amazon brand registry allows brands to own the buy box completely. In case any seller tries to hijack the products, you can directly contact Amazon seller support to get it eliminated.

 

  • Provides Complete Control of Product Listing

One of the essential benefits of a brand registry on Amazon is it provides complete control over your product listing page. As a brand owner, you have complete ownership of the product title, product description, and images, and you can use product id instead of UPCs and EANs. No one can hijack or copy your product listing without your permission. On the other hand, to enhance your product listing from time to time, you can take the help of listing quality analysis software such as etraKY BS. it can notify you whenever your listing goes wrong.

 

  • Access to Allow Sellers to Sell Your Products

The brand registry provides you the access and power to decide who can sell your products. You can select a seller that sells the products under your listing. Following are some criteria on which you should not allow selling products to these sellers.

– Sellers who sell products under their brand name.
– Sellers who also manufacture products.
– Sellers who sell white-label products.
 – It will help if you do not allow such sellers to sell your products because they can customize your product, and there is the possibility that they may sell them under their brand name.


What are the Pros & Cons of Brand Registry on Amazon


Every feature has its pros and cons; nothing in this whole wide world is entirely perfect. Here we have mentioned some of the specific advantages and disadvantages of Brand Registry on Amazon.


#Advantages of Brand Registry on Amazon

  • It provides brands with complete control over their product listing.

  • This impeccable feature has a more efficient internal team to help you fix various issues (regarding product and listing hijacking) and provides information regarding inappropriate listing.

  • Enrolling with the Amazon Brand Registry feature can provide you with a monitor tool for the safety of your brand on this platform.

  • This feature offers you a dedicated internal team for escalating and submitting IP violation claims.

  • It provides you access to Amazon A+ content to enhance the content quality of your product listings.

  • The brand registry can increase product visibility via alternative advertising methods.

#Disadvantages of Brand Registry on Amazon

  • Registering your brand on Amazon cannot restrict other sellers from selling your product on this platform. (Apparently, you have to take action against them and convey to Amazon about your ownership)

  • As an online brand, you do not have the power to blacklist any seller from selling your brand, and this part can only be done by Amazon.

  • You can not submit infringement claims against any other sellers.

Step-By-Step Procedure For the Amazon Brand Registry Program

Create Your Brand Registry Account

To register your brand on Amazon, you have to provide all the legal and corporate information. After that, you will receive a text from this platform to validate your identity as a brand owner. In the next step, you will be required to accept the terms and conditions and other policies. You have to click on the save button at the final stage.


Enroll Your Brand

After completing the account verification process, next, you need to enroll your brand, which includes four exclusive criteria.

Brand Eligibility: On this page, you need to insert the name of the brand you want to register. You need to provide your brand logo as well. After providing these details, all you need to do is click on the next button.

Intellectual Property: On this page, you need to select a type of trademark for your brand, trademark name, registration number, and registration office. After filling in all these details, you simply need to click on the next button.

Characteristics: On this page, you need to describe a bit more about your brand. Provide seller account information, vendor account details, and if the products have GTIN, EAN, UPC, manufacturing details, license details, etc. Apart from all this, you may require to provide the details of states where products are distributed. After providing all this information, click on the submit application button.


Acceptance From Amazon

After submitting your application successfully, Amazon starts its validation process, which may take approximately ten days. After that, they will activate your brand registry and send a code to the registered trademark office. At this point, you need to reach out to the trademark office, make them aware of this process, and tell them to forward the code to you. Remember, this code is an essential part of this process, and only then will you be able to log in to your Amazon seller central account. Once you log in to your account, you must paste the code and hit the go button. After entering the code, the process of Amazon brand registry may take 1-2 working days to complete the process.


Conclusion

Thus, this is why a brand registry is imperative in terms of establishing your brand on Amazon. It is one of the most remarkable ways to protect your brand reputation in the marketplace and let your business thrive without further hurdles. Suppose your brand has various products, then it has to be activated for all the products. As a brand owner, you must spend time on the brand registry because it is the most helpful way to protect your listing and save your products from hijacking on Amazon. On the other hand, this process is also crucial in terms of staying competitive and unique in the market.

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What is Amazon A+ Listing, and How is it Beneficial for Your Brand?

Content is the king, and it will remain the same forever. As an eCommerce brand, you need to focus tremendously on product listing because it is something that represents your products on various online marketplaces. The presentation should be impactful and alluring along with attracting power so that customers desire to buy your products. A good listing involves an excellent quality of content, which you require to stand out from the competition. Not every marketplace understands the importance of product listing with great content, but Amazon understands its importance.

That is why Amazon provides an impeccable way to improve your product listing and constantly increase your sales. It provides you immense ability to create Amazon A+ content to improve your sales and increase your overall conversion rate. It can help you with scaling up your brand awareness as well. It requires an Amazon A+ content tool that you can find on the seller central page. It allows brand owners to design their listing more uniquely and creatively. In this blog, we have mentioned A+ listing and how it can benefit your Amazon business.

“According to this giant eCommerce marketplace, A+ content can help in increasing overall sales of an individual product by approximately 3 -10% approximately. If you have any confusion about this number, you can refer to an analysis performed by our survey, in this study they have analyzed 24000 websites that have experienced some around twelve billion impressions during the month of July and December. It has also been discovered that multimedia content can help in increasing impressions by three times.”

A Brief Description of Amazon A+ Listing?

Amazon A+ listing or A+ content is one of the excellent ways to enhance your conversion and customer trust in your brand. It can help you rank higher on Amazon’s search results or SERP pages. It is available for all registered brands, third-party sellers, and vendors. It includes multimedia content to make your product page enticing to potential customers. High-resolution images, high-definition videos, and premium content for the product description and title are the primary requirements for an A+ listing on this eCommerce platform. This premium content feature allows brands and sellers to use impressive text and images to replace product descriptions of their branded ASINs (Amazon standard identification number). It is a step ahead of the typical content interpretation that usually brands and sellers create to represent their products on this eCommerce platform. So we can say that Amazon A+ content is something that you require to dress up your products with, and your products are ready to hit the market.

Essential A+ Listing Guidelines for Brands

 

  • There are a few significant elements that you should keep in mind before implementing an A+ listing for your Amazon products.
  • Always keep in mind that A+ content can not improve your page ranking on this eCommerce platform as it requires a thorough optimization of your listings.
  • Before fulfilling the A+ content requirement and making your page live, it is essential to ensure that the content you have used is detailed to make your product representable. Once your page goes live, you only have two days to make any urgent or essential changes.
  • Your A+ content can get rejected by Amazon if in any way you mention your competitor or about their products.
  • The text and images you will use should be unique; you can not put copied content in your listing.
  • You are limited to only five product listings per vendor as a brand. So you need to choose your products more wisely and precisely.

Compelling Benefits of A+ Listing On Amazon

 

Up-Scale Your Conversion Rate

According to recent research conducted by Amazon, it has been found that the average conversion rate can increase if a brand uses an A+ content description by more than 5%. If a hundred customers visit your product page, at least thirty out of them can bring conversion to you. But if you want to increase this number, you must implement an A+ listing on your product pages. In addition to that, if you want, you can take the help of listing analysis software to enhance the quality. A+ listing can help you attract more customers and ultimately upscale your overall conversion rate.

Minimizes Returns Rate & Improves Ratings

Amazon A+ listing also provides you a better opportunity to elaborate on your products in detail. Adding great images, descriptions, infographics, and videos can provide a better understanding to your customers about your specific products. In such a way, they can understand what your product is all about, how it is beneficial for them, how it works, and why they must buy it simultaneously. Such essential information can automatically minimize the return rate and improve your ratings simultaneously. Implementing A+ content to your listing can influence the shopping decision of your customers. Suppose they already know about your product and have maximum clarity about it, hopefully. In that case, they will not return their orders and can also add positive reviews and ratings to your product page.

Represent Your Product From Every Possible Angle

Amazon A+ listing provides an outstanding feature to show off your product from every possible angle on this marketplace. This feature of Amazon allows you to add many images and modules to your product description that can effectively help you stand out from the crowd. It provides more than fifteen module options; you can find it on your seller central page and affix your product images from various angles. It provides an impeccable opportunity to be creative with the images and graphics to keep your customers engaged. This specific way of product presentation can add ample customers to your list and make your business thrive to the next level.

Make Your Customer Aware of Your Brand Story

Such kind of listing ability provides you a chance not only to sell your products to the customers but to your brand as well. Adding A+ content can increase your brand awareness by educating your customers about your products in detail. You can tell them your side of the story and add a good reason why they should buy your product. If they find your brand genuine and valuable for them, it will help you add more loyal customers to your list. You can add two lines with the product description about your brand story, which can do wonders for your brand.

Essential Steps to Create Amazon A+ Content

  • Go to your Amazon seller central page, click advertising, and then click again on A+ content.
  • Start creating A+ premium content for your product page.
  • Write enhanced product descriptions and additional content.
  • Add the language and name of the content.
  • Then click to add a module.
  • You can select various modules to add your brand logo, image header, standard four images with text, etc.
  • Now you need to apply your ASIN.
  • The last step is you need to review your content, and then you can submit it and wait for acceptance from Amazon.

Conclusion

Thus, implementing creative and high-quality content along with high-resolution images, videos, and infographics can make your product listing a+ listing on Amazon. It is crucial to make your content consumable for your customers. Do not overhype your product but creatively specify all the vital details. You can also use alt-image keywords to enhance the visibility of your product on the Amazon SERP page and on the Google search result page. Analyze your competitor’s products’ page and try to enhance your listing quality accordingly and better than theirs. You can even use listing analysis software to upscale your listing from time to time. In this regard, you can come along with etraKY BS.

 

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Startling Ways to Automate Your eCommerce Business in 2022!

To start an eCommerce business in a full-fledged manner, it is essential to implement automation with it. Every aspect of online business should be handled effectively. There are multiple tasks that you need to handle on a daily basis if you are in the process of establishing your eCommerce brand or have already started your journey. Managing stocks, payments, maintaining pricing across channels, implementing accurate product listing, etc., can not be done effectively without automation. It may require a lot of time and effort to manage all these aspects of this massive industry if you think you can do it manually or in a traditional way.

It doesn’t matter how hard you work to make your brand stand out in this competitive world. All that matters is how effectively you are executing every step and how well you are serving your customers. During the expansion of your business, you may experience the need for automation automatically. Without taking the help of automation, the rapid growth of your business might get stuck. It will help if you are assured that you are selling the right products and efficiently fulfilling the customer’s demand. In this blog, you will learn about multiple startling ways to automate your eCommerce business and its requirements.


Why Do You Need to Automate Your Online Business


Since we entered the compelling world of digitalization, customer expectations have become higher than ever before. They want everything in an appropriate and well-managed manner. Automation is the need of this hour to provide dynamic customer service and manage your business efficiently. Today, various software available in the market has compelling automation capabilities to enhance every aspect of your online business. Let’s concentrate on some of the astonishing ways to provide automation to your eCommerce business.


Spectacular Ways to Automate Your eCommerce Business

 

Manage Your Reviews & Feedback

As an eCommerce brand, you must know the importance of reviews and feedback. It has the capabilities to make or break your entire business. While shopping for any online products, more than 65% of customers rely on online reviews. If they find that your products contain various positive reviews, they can buy the product in one go. On the other hand, even if you are selling a great quality product, but you do not have positive reviews or there are no reviews at all, it can drastically affect the shopping decision of customers.

To escape such a situation, you need to encourage your customers to leave their valuable feedback after making a purchase. In this regard, you should send them emails and messages from various mediums. But the most critical factor is whether you are managing your reviews or not. Take it straight; you can not manage your reviews without automation. An analytical software such as etraKY BS with the review management feature along with various other features can help you with it. It can manage all reviews in a single dashboard and let you concentrate on each feedback. To know more about the review management system, you can click on this link.


Keep an Eye on Your Stocks

Traditionally managing your stocks can put you in the situation of Oos (out-of-stock), and such a situation can disappoint your customers and may weaken their trust in your brand. But on the other hand, if you implement automation to this aspect of your business, you can not only generate ultimate revenue but also build a solid customer base. Several software in the market works as a stock availability monitoring tool. It works as a watchdog and keeps track of your stocks effectively, and such software sends you a notification every time a product gets out of stock or back in stock.

In this way, you can keep your stock updated and can provide a pleasant shopping experience to your customers. Such automation is necessary to stay competitive in the market because once a customer experiences the Oos situation, they can quickly switch to your competitors.


Re-Target The Abandoned Cart Customers

According to the latest survey, approximately 72% of shopping carts get abandoned by customers because of various reasons. However, by taking the help of automated software, you can re-target those customers to come back and complete the checkout process. There is multiple powerful software available in the market that automatically reminds the customers about their abandoned carts. In this process, all you must do is integrate your ERP system with such software that can automatically send emails regarding the abandoned carts to every customer. Sending manual emails to every customer is a time taking process, so it’s better to take the help of automation.


Analyze the Every Move of Your Competitor

In the process of generating tremendous sales and building a vast customer base, you must keep an eye on every move of your competitors. It can affect your business if you do not analyze their strategy and offer something more specific to your customers in comparison to your competitors. But how will you do that? It is pretty tough to know every move of your competitors without taking the help of any robust competitor tracking tool. Such software can work effectively and provide accurate results by analyzing every move of your competitors. This kind of automation can effectively let your business survive in this fiercely competitive era of eCommerce. Apart from that, such automation can also help you stay competitive and intensify your overall business growth.


Accurate Product Listing

As a brand or seller, you need to list your products on multiple eCommerce platforms before you start selling them. You need automation to execute this process successfully by adding high-resolution images, elaborative descriptions, and engaging product titles and videos to your product page. You should do this part of the eCommerce business appropriately because it lets your product appear in the search results on multiple platforms. Adding relevant or top searched keywords with descriptions and titles is required to make your products searchable.

However, we are all human, and we are prone to make mistakes, but a single mistake regarding the listing process can have an adverse effect on your online brand. However, with the help of listing quality analytics software, you can execute this aspect accurately. Such software can notify you whenever a listing goes incorrect or requires any enhancement.


Conclusion

Thus, these are some of the fundamental reasons why you need to automate your eCommerce business and how you can automate it. In today’s world, speed matters a lot; none of the businesses can survive for a longer time without automation. This scenario is not only in the eCommerce industry but also in other industries. Automation is the only way to help your business expand and flourish to meet the deadline and serve your customers dynamically. Customers prefer online shopping because they can buy almost anything sitting in their comfort zone.

They want their order delivered to their doorstep as quickly as possible. To meet such expectations of your valuable customers, you need automation in your online business. As mentioned above, various software available today can automate the various aspects of your business.

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How to Set Price of Your Amazon Products to Increase Profitability!

Whether it is eCommerce or any other business, everyone has the only ultimate goal to generate as many sales as possible. Specifically, in the eCommerce industry, various factors influence a customer to buy your product, such as product reviews, images, descriptions, and pricing. Pricing is a crucial factor affecting the customer’s shopping decisions. That is why to reach the buy box section on Amazon; it is necessary to implement a robust pricing strategy.

A solid pricing strategy doesn’t mean that the price of your products needs to be too low or too high. The primary motive behind this is to implement pricing strategies that can attract your customers and add value to your business. In the enormous world of eCommerce, where customers have thousands of product choices, the price can prove to be a deal-breaker for you. According to a recent survey, only a few percent of customers do their research before buying a product online. A significant number of customers do the pricing search by visiting various eCommerce platforms. They usually visit the other platforms to compare the price of the product they want to buy. Pricing is one of the essential aspects of etraKY’S SCRAP model, and you can click here to know more about it in detail.

In this particular blog, we have mentioned some essential factors that can help you implement a decent pricing strategy for your Amazon products.


Spectacular Ways to Set Up the Price for Your Amazon Products


Before setting up a price for your Amazon products, you must go through several calculations to help you implement an intelligent pricing strategy.


Calculate all the Costs and Fees

Before deciding on your products’ selling price, you must find your overall cost. The actual cost of a product involves a lot of factors that need to be considered at the time of setting up a selling price of the product. To calculate total costs, you need to consider the following:

  • In order to determine the total manufacturing cost of the product, you need to assess the cost of the raw materials used to manufacture the product, such as clothes, plastic, fiber, wood, metals, etc.
  • Find out the actual cost you spend on storing the products in a warehouse. You must also calculate this price if you are an Amazon seller using the FBA(Fulfillment by Amazon) service.
  • Figure out the shipping charges you need to pay to move your products from the manufacturers to the warehouse and then deliver them to the customers.
  • Evaluate the price of the ad campaigns you run to promote your products.
  • Calculate the return fee by analyzing all the profit margins that you have lost because of the return, including the 20% return charge that Amazon keeps a commission on returned products.

Hence, before fixing the actual selling price of the product, you must figure out all these charges involved in selling your product on Amazon. All these calculations can help you set up an accurate profit margin on every product sold. Apart from that, you can also get along with a product price analysis software such as etraKY BS. It can provide you with the necessary information regarding your competitor’s price and then help you to set a great price for your product.


Get to Know Your Customers

Knowing your customers appropriately can also help you set a reasonable price for your Amazon products. To increase your profitability, it is essential to read the mind of your customers and know what they consider before buying any product on Amazon. To understand them, you can go through the review and rating section. Here you can find helpful information such as complaints about the products and the other preferences of the customers. Most customers prefer to buy products at a lower price, so you need to apply some tactics in such a scenario. Suppose if your product costs rs200, you can set it for rs199. It can make them think that they are buying a product from the range between 100-200. Analyzing the customers’ minds can also help you set up the price of your upcoming products.


Analyze the Pricing Strategy of Your Competitors

The eCommerce marketplaces are pretty competitive when it comes to pricing. Remember, you are not the only one in the market; many others are selling similar products as you. To make your Amazon business more profitable than ever, you must analyze your competitors’ pricing strategies. Search for similar products on Amazon and find your competitors. It can be a crucial process, especially if you are a new seller or brand in the industry. Find out your competitors’ prices and then set a reasonable price for your products.

However, if there are customers who prefer to buy low price products, then the customers who prefer to buy a quality product at a decent price also exists. So, keeping all these factors in mind, you can successfully set up an original price for your product. In this regard, you can also take the help of competitor price tracking software such as etraKY BS. It can provide you the visibility of your competitors from various channels in a single panel. It can help you analyze your competitors’ pricing strategies more effectively.


Take the Help of the Automated Pricing Tool

If you sell products on Amazon, you must know that you must win the buy box section to increase your sales robustly. The majority of customers want to buy a product at a lower price. So there are more chances that the lowest product price of any category may win the buy box. Now the problem is how will you get to know the lowest price of any product? At Amazon, you can take advantage of the automated pricing tool that can automatically set up a reasonable price for your product depending on the changes in prices of your competitors.

It can help you be competitive and win the buy box. You can use this advanced service of Amazon before setting up a decent price for your products. This tool can save you time every time you spend evaluating your competitors’ prices.


Conclusion

In such a way, you can also implement the strategies mentioned above to set up an accurate price for your Amazon products. Setting up decent product pricing may take time, but spending the required time on this aspect of your business is highly recommended. Pricing can be one of the reasons if you are missing out on obtaining a higher profit margin. All your efforts can be unsuccessful if you cannot set an advanced pricing strategy for all your products. That is why it is essential to gain customer insights, competitors’ pricing strategies, and the calculator of the overall cost of a product.

All these factors can help you fix your product’s selling price. If you are still ignoring this essential aspect of the eCommerce business, it can be the reason for your business’s failure. So before anything else you must focus on setting up dynamic pricing for your Amazon products. At last, we would like to suggest that instead of taking the service of Amazon’s automated pricing tool, you should go for etraKY BS. It can help you in many ways, from analyzing your competitor’s pricing to helping in maintaining price hygiene across the channels.

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Compelling Tips to Prepare Yourself for Amazon Prime Day 2022!

Your most awaited Amazon Prime Day sale is just around the corner. This eCommerce venture is all set to host the 6th Prime day in India. From July 23rd to 24th Indian customers will witness the most astonishing sale of the year. As an Amazon seller, it can be the most enormous opportunity for you to reach out to new potential customers by selling your products on a broader level. This sale can be beneficial for customers as well as for sellers also.

Every year Amazon provides this chance to its sellers to attract more customers during the Prime day sales. As you know, this eCommerce giant is the most popular online shopping platform in India, and customers also wait for this day to avail of huge discounts. It keeps getting bigger, giving you plenty of opportunities to increase your sales and revenue. However, if you are still not prepared for this day, this blog can help you immensely. We will share some essential tips that can help you make the most of this day. You can promote your products and brand during this enormous Prime day sale and make a solid customer base. So let’s get in and find out what else there is for you in this blog.


What is Amazon Prime Day 2022?

Before diving into the tips and tricks for preparation for this day, it is more important to understand what Amazon Prime Day is. Well, it is one of the massive online shopping events of the year, sponsored absolutely by Amazon itself. This event was introduced in 2015 to celebrate the 20th anniversary of Amazon. The very first Amazon Prime day sale was a one-day event exclusively for its Prime members. It evolved gradually because of the customers’ demand. In India, the event will kick in by midnight on July 23rd and end on July 24th. It can be a great day for Amazon Prime members as they can save a lot of money on a wider range of products, including electronics. As a seller, you can take advantage of this day by selling more and more products to potential customers.


Prime Day Preparation Tips for Amazon Sellers/Brands

Amazon Prime Day is knocking at the door, and you need to buckle up and gather everything together to make it a successful affair for you. In this regard, you can follow the following tips to make yourself all set for this upcoming event.


Start Making Combos of Products

Your goal should be on this Prime day is to sell as many products as you can, and the best way to do so is to gather a bunch of items and prepare alluding combos. It can save your individual costs related to selling a single product. You can select several low-selling products from your stocks and sell them in a combo form during the sales. Customers also prefer to buy combo products, which can be an excellent opportunity to generate sales even on slow-moving stocks. To make it more inviting for your customers you can offer extra discounts.


Watch Out for Your Stocks

To make the most of this Prime day sale, you must keep an eye on your stock availability. Delicate stock management can affect your online business, and this sales-generating opportunity can go into vain. Before starting this, you must have a clear idea of your available and unavailable products in stock. The elementary purpose of eCommerce stock management is to meet the demand of the customers and fulfill their requirements. If you analyze your stocks on a daily basis, you can also understand the upcoming demands and trends and sell the products accordingly. You need to understand that you can not take any chances regarding this. To make the most of this event, you can take the help of stock availability analysis software such as etraKY BS. It notifies you every time a product goes out of stock and you can take action in real-time. So, it is time to grab this software and generate heavy revenue during the Prime day sales.


Enhance Your Product Listings

Sales also depend on how you introduce your product to your customers. In this way, product listing plays an essential role. It makes your product visible and attractive on the platform. Before the sales start, you must implement a product listing quality analysis for all your listed products on Amazon. It works towards managing the quality of your products in terms of the product description, product title, images, videos, and meta tags. A good quality product listing refers to a high-quality image, relevant keywords, elaborative product description, and the title product title. Somehow if you fail to match all these criteria, you may not be able to gain the customer’s attention. But do not worry as you can take the help of listing quality analysis software etraKY BS. It can help you in enhancing the quality of your product listing.


Adjust Your Price to Stay Competitive

During this Amazon Prime day sale, every brand and seller will try hard to set such a price that can force the customers to make a purchase. On the other hand, customers prefer to buy high-quality, low-priced products. So your pricing strategy should be really unique to stay competitive during this upcoming event. Undoubtedly there will be considerable price competition on Prime day, and if you want to win the buy box, you can take the help of price tracking software such as etraKY BS. It can help you peep into your competitor’s pricing to set a dynamic price for your products. Get this thing straight during the sale, and customers will have numerous options to buy a similar product from others you are selling. So it is pretty vital to implement a great pricing strategy.


Formulate an Advertising Budget

To make most of the Prime Day sale, you must promote your products with the help of Amazon PPC ads. During the sale, there are prominent chances to get more clicks. It can divert more and more customers to your product page, and there is the probability of generating tremendous sales. By investing a little amount in the advertisement, you can attain immense success during this upcoming event on Amazon.


Conclusion

So, folks, what are you waiting for? The time has come when you need to get yourself prepared for Prime Day. We hope the above tips will help you set a benchmark during the sale. As a brand or a seller, it is necessary for your online presence to get ready today and avoid the last-minute hassle. Thus, you should get started as soon as possible to take advantage of Prime day to generate revenue and connect with millions of new customers. In this regard, you can use etraKY BS‘s help to minimize most of your present problems and prepare yourself for Amazon Prime Day 2022.

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Amazing Guide to Amazon Choice & How Brands Can Get One!


Why would any of your products get sold on Amazon if customers have the option to buy the Amazon choice products? Well, you know the answer, right? Yes, at some point, you will be required to showcase your products as Amazon’s choice. If you are new to this industry and have not been aware of this term, this blog is just for you. You must know that some badge provides the assurance of product quality. That is why customers prefer to buy products that have this badge.

Nowadays, Amazon has become so giant and achieved tremendous credibility among customers. That is why Amazon’s choice products are the top-selling products on this eCommerce platform. To win the race, you can also take advantage of this credibility badge of Amazon. But it is not that easy; there are several criteria for attaining the Amazon choice badge for your products. In this blog, you will get to know the essential information regarding Amazon’s choice. So what are we waiting for? Let’s get in and find out why it is a requirement of online brands.


What is Amazon Choice?

Amazon choice is basically a badge that is provided by Amazon to any specific product when it has the best match to top-ranked keywords. Brands that achieve this badge for their products are considered Amazon’s recommendations. You can see it on the left corner of the product image or below the description. Amazon introduced this badge in 2015, along with the launch of Echo dot(Alexa), a voice recognition device. Amazon introduced it as Amazon’s choice product. Initially, it was an alternative to Alexa because of the issues in filtering the browser search results via voice. It was implemented to simplify and filter the product search results and display the most accurate product. Products with the Amazon choice badge have the most relevant and best keyword rankings. Today, in comparison to voice search Amazon’s choice is quicker and assists in sorting out the search problems. It has made it easier for customers to search for any specific product.

As an online brand, you must consider it and should add relevant keywords with your product’s description and title specifically. In this regard, etraKY BS, a listing quality analytics tool, can help you.


What are the Criteria for Amazon Choice Badge

Every best thing comes with several criteria to fulfill; the same is the case with Amazon Choice. It can help you in building a robust customer base and eventually helps in generating more revenue. You should know that this badge is a keyword-based spontaneous way to order products through a virtual assistant. So you need to add relevant keywords while listing your products on Amazon. Let’s have a look at those criteria

  • Your product should be eligible for Prime.
  • The quality of the product should always be high.
  • All your listed products should be available in your stock.
  • Products should be available for immediate shipping.
  • It must have a low return rate in comparison to other products.
  • Products must have high-quality images and videos.
  • It should follow Amazon’s pricing criteria as well.
  • Take the Amazon FBA service.
  • Products must have positive reviews from customers.

Apart from all these, it will be best for your brand if your products fall into the category of best seller list. It can also help you in obtaining this badge for your online business. To fulfill these criteria successfully, you can take the help of listing quality analytical tools such as etraKY BS. This tool can help you enhance the quality of your product listing by sending you alerts regarding the images, descriptions, title, and keywords. Undoubtedly, this tool can help to achieve this badge efficiently.

How to Get an Amazon Choice Badge?

 

  • Products Should be Eligible for Prime

To get this badge, you have to get prime eligibility for your products. As you know, Amazon’s choice works via Alexa, so it can only recognize products that are eligible for prime delivery. If your products don’t have this eligibility, they can not even consider Amazon’s choice. So before anything else, you have to become an Amazon prime seller. You can become one by signing up for the Fulfillment by Amazon (FBA) service. To make your product prime eligible, there is no other criteria that you need to follow. Once selecting the FBA service, all your products will automatically become Prime eligible.

  • Keep an Eye on Your Stocks

Your products must be available in stock on a constant basis. Product unavailability can make you lose Amazon’s choice badge immediately. So you need to ensure the product availability 24×7. In this regard, you can take the help of stock availability monitoring tools such as etraKY BS. It works as a watchdog for your brand and alerts you immediately a product gets out of stock. As soon as you get the alert, you can refill your stock and save yourself from getting eliminated from this achievement. In the process of always ensuring product availability, you also need to make a smooth relationship with your manufacturers and vendors because delays from their end can impact your overall business.

 

  • Try to Get More Positive Reviews

Your product has as many positive reviews, and it can take you closer to Amazon’s Choice badge. So always focus on getting more positive reviews for your products. On-time order delivery, good product quality, and attractive offers can help you attract customers, and lately, they can leave a positive review for you. You can follow them via email and request them to leave their valuable feedback on your product. Apart from that, you can also leave a note with the order asking for feedback. To know more about the reviews and ratings you can click here.

 

  • Enhance Your Listing Quality

If Amazon sponsors your product, they must make sure that your product is enough to delight the shopping experience of their customers. This eCommerce giant never compromises on its service; they always want to make its customers happy. Thus, it only prefers to provide this badge to those sellers or brands who are following all the measures of the product listing. Thus your product should contain high-resolution images, elaborative descriptions, relevant keywords, a keyword-based product title, high-quality video, etc. Apart from that, you can also go to our SCRAP page and know more about this brand new tactic to take advantage of.


Conclusion

Now you must have an idea of what Amazon’s choice is and how you can get one. To get this badge, you must follow the steps as mentioned above. If you lack in any of the above criteria, you won’t be able to get this badge for your products and can miss out on outstanding sales and significant revenues. But on the other hand, achieving this badge for your brand can prove highly beneficial for you. It can enhance your brand credibility and popularity and increase your customer base. In terms of following the steps to get one, you must get along with a powerful brand analytical tool such as etraKY BS. This tool can help you enhance your product listing, ensure stock availability, and manage the reviews. So what are you looking for? Grab this tool and take your first step to achieve your brand’s Amazon’s Choice badge.

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