Amazon, one of the most prominent eCommerce platforms, provides tremendous brand exposure. However, you are not alone in this game; it’s a tough competition, so it is crucial to saving your brand from any kind of fraud and other copy activities. Selling your products on this imminent platform is a great way to establish your brand and generate profit. But you must take essential steps to protect your brand from gaining this opportunity.
This is when the Amazon Brand registry is required to save your brand from the illegal activities of other sellers. Believe it or not, according to research, it has been found that more than 40% of sellers are into hijacking others’ listings and selling similar products. Enrolling in Amazon’s brand registry is the best way to protect your brand from such forgery. This enrollment is a one-time investment to protect your brand forever. This blog has mentioned all the essential information regarding registering your brand on this platform.
What is Amazon Brand Registry?
It is an Amazon initiative that is designed especially for brands to protect their brands and provide them Amazon’s access to upgrade their marketing features and have complete control over their brand. It helps them to protect their registered trademark on this eCommerce venture. Being a brand, you can enroll in this program through your seller central account. This platform has a fantastic setup of algorithms to compile product information from multiple brands and sellers. Hence, a brand registry on Amazon is highly recommended if a brand has various sellers selling its products online. It can restrict various forgery tactics of sellers, and brands can protect their products effectively and efficiently. Through the brand registry, it can become easier for you to complain to Amazon in case of listing and product hijacking, as it will be proof that a particular brand comes under your ownership.
Why Should Brands Enroll in the Brand Registry Program of Amazon?
To Protect and Shield Your Products from Hijacking
Brand registry on Amazon is an essential part of the growth of your business and protects it from hijacking. In the eCommerce industry, hijacking is the most common fear most brands have. Undoubtedly, Amazon is one of the massive competitive channels with millions of sellers. They don’t hesitate to hijack others’ listings to stay competitive in the market. In this regard, the Amazon brand registry allows brands to own the buy box completely. In case any seller tries to hijack the products, you can directly contact Amazon seller support to get it eliminated.
Provides Complete Control of Product Listing
One of the essential benefits of a brand registry on Amazon is it provides complete control over your product listing page. As a brand owner, you have complete ownership of the product title, product description, and images, and you can use product id instead of UPCs and EANs. No one can hijack or copy your product listing without your permission. On the other hand, to enhance your product listing from time to time, you can take the help of listing quality analysis software such as etraKY BS. it can notify you whenever your listing goes wrong.
Access to Allow Sellers to Sell Your Products
The brand registry provides you the access and power to decide who can sell your products. You can select a seller that sells the products under your listing. Following are some criteria on which you should not allow selling products to these sellers.
– Sellers who sell products under their brand name.
– Sellers who also manufacture products.
– Sellers who sell white-label products.
– It will help if you do not allow such sellers to sell your products because they can customize your product, and there is the possibility that they may sell them under their brand name.
What are the Pros & Cons of Brand Registry on Amazon
Every feature has its pros and cons; nothing in this whole wide world is entirely perfect. Here we have mentioned some of the specific advantages and disadvantages of Brand Registry on Amazon.
#Advantages of Brand Registry on Amazon
- It provides brands with complete control over their product listing.
- This impeccable feature has a more efficient internal team to help you fix various issues (regarding product and listing hijacking) and provides information regarding inappropriate listing.
- Enrolling with the Amazon Brand Registry feature can provide you with a monitor tool for the safety of your brand on this platform.
- This feature offers you a dedicated internal team for escalating and submitting IP violation claims.
- It provides you access to Amazon A+ content to enhance the content quality of your product listings.
- The brand registry can increase product visibility via alternative advertising methods.
#Disadvantages of Brand Registry on Amazon
- Registering your brand on Amazon cannot restrict other sellers from selling your product on this platform. (Apparently, you have to take action against them and convey to Amazon about your ownership)
- As an online brand, you do not have the power to blacklist any seller from selling your brand, and this part can only be done by Amazon.
- You can not submit infringement claims against any other sellers.
Step-By-Step Procedure For the Amazon Brand Registry Program
Create Your Brand Registry Account
To register your brand on Amazon, you have to provide all the legal and corporate information. After that, you will receive a text from this platform to validate your identity as a brand owner. In the next step, you will be required to accept the terms and conditions and other policies. You have to click on the save button at the final stage.
Enroll Your Brand
After completing the account verification process, next, you need to enroll your brand, which includes four exclusive criteria.
Brand Eligibility: On this page, you need to insert the name of the brand you want to register. You need to provide your brand logo as well. After providing these details, all you need to do is click on the next button.
Intellectual Property: On this page, you need to select a type of trademark for your brand, trademark name, registration number, and registration office. After filling in all these details, you simply need to click on the next button.
Characteristics: On this page, you need to describe a bit more about your brand. Provide seller account information, vendor account details, and if the products have GTIN, EAN, UPC, manufacturing details, license details, etc. Apart from all this, you may require to provide the details of states where products are distributed. After providing all this information, click on the submit application button.
Acceptance From Amazon
After submitting your application successfully, Amazon starts its validation process, which may take approximately ten days. After that, they will activate your brand registry and send a code to the registered trademark office. At this point, you need to reach out to the trademark office, make them aware of this process, and tell them to forward the code to you. Remember, this code is an essential part of this process, and only then will you be able to log in to your Amazon seller central account. Once you log in to your account, you must paste the code and hit the go button. After entering the code, the process of Amazon brand registry may take 1-2 working days to complete the process.
Thus, this is why a brand registry is imperative in terms of establishing your brand on Amazon. It is one of the most remarkable ways to protect your brand reputation in the marketplace and let your business thrive without further hurdles. Suppose your brand has various products, then it has to be activated for all the products. As a brand owner, you must spend time on the brand registry because it is the most helpful way to protect your listing and save your products from hijacking on Amazon. On the other hand, this process is also crucial in terms of staying competitive and unique in the market.Learn More