Introduction

The eCommerce industry is more sensitive than an offline mode. After digitalization, every type of business has evolved itself on web-based platforms. In one way, it is a scope of business expansion and in another way, it’s a new gateway of success also. A brand must not miss this opportunity to learn the best technique and also engage more customers. 

If performed effectively, returns are very impressive and build long-term interest in profitability. But it has some crucial mechanisms which also are required to be learned. The trick behind an effective eCommerce business is tracking your business performance against your rivals to make better business decisions. But can you ever build tracking surveillance through manual methods? No, right? You would need an automated tracking tool that can handle all your hectic business subtleties and let you be the version of your business.

Tracking Tool is a software back-office solution that keeps track of every segment of business such as the performance of a product, sellers, and rivals simultaneously. It extracts cloud-based metrics and gives you a solitary center of view to know what are the loopholes that are not allowing your business to rank in top big companies. The metrics consider keyword performance, the share of search, stock availability, customers reviews, social media involvement, response on google ads, and so forth. There are many tracking systems available that track business-related activities on a real-time basis. 

With this, brands are enjoying attractive benefits mentioned below: 

• Strong Business Decision
• Set Short & Long-Term Reports
• Data Visualization
• Strategize Areas of Improvement
• Effective Product and Platform Selection

Types of Essential Metrics for Effective Business Tracking

• Conversion Rate Metrics

Sales Conversions are the number of orders received and fulfilled in an online business. These rates and their frequency are very crucial to analyze at certain decision intervals. Every business’s key focus is to build a strong control over its conversion efficiency. If metrics will be maintained by a traditional medium, the process is unclear and may not show the right business path. But automated business tools that could display a better scope of marketing are highly appreciable. This is why tracking through software must offer metrics over sales conversion on a real-time basis to help brands analyze their business situations. 

• Average Order Metrics

Robotic Reports on Order frequency is another such crucial report that gives the brand an idea regarding their customers’ engagement and market ranking. This type of metric must be available on every tracking software that tells you how many orders are received, which location has the maximum conversions, which season is highly predictive for your brands’ product, and so on. Along with this, the report facilitates the study of the market and saves time to make innovative marketing strategies for better results. 

• Revenue on Ads Spend

Real-time metric over ad campaigns on Google or any social media is very expensive. In this regard, if the report shows you the expected response and the actual response through those campaigns, nothing can be more exciting. As a result, you will always know which type of promotional strategy you need to implement for specified brands’ products. The loopholes that do not allow your brand to achieve your target goals will also be identified. You never have to suffer from investing big amounts on ads and getting depressive returns. Hence, your customer engagement efficiency will also enhance.

• Metrics on Customer Experience

Customers’ good feedback does not come but negative sentiments are shared instantly. For this purpose, brands suffer their hardships in business handling and its growth, especially an online business. This is a task which every business should ensure that their customers are happy and satisfied with what they have bought. This is a reason why some good deals are either taken or lost. Therefore, have a business tracking software that gives you an organized chart of customer sentiments of what your buyers have to say about you and your product. Remember, a new customer would always look for your social ratings, and only then they may buy your product. So never go down on tour rating and improve your customer experience before it’s too late.

• Cart Abandonment Rate

Cart abandonment rate is a situation where customers view your product and add it to the cart but never buy that product. In this regard, tracking cart abandonment helps to identify the scopes where you can influence your customer to make an immediate purchase. This is an issue that causes fluctuation in business conversion deals. Brands must aim to convert their cart additions to conversions and make the viewer a customer. This is why track on such activities which tells you why customers are delaying their purchase plan and which are the items that hold command more on a cart. 

• Location-based Seller Performance

Tracking sellers by their locations gives a transparency in marketing mechanism. Brands never miss on their stock availability, customer engagement and would enjoy good control over the eCommerce marketplace for omnichannel. This is a technique to make your tracking more convenient and strong for plans for sales and otherwise as well and increase profitability. These metrics add on to your powerful coordination with sellers and customer satisfaction rate anywhere in the globe.

• Metrics on Listing Hijacked, Price Breaches

 Metrics on the number of times Listing Hijacked and Price Breaches have taken place would be shown on a real-time basis through these reports. Brands’ awareness regarding their listing profit thieves is very much significant and needs to be dealt immediately. Along with this, instant alerts should also get generated directly to the brands authority to let them know when and how many times violations have taken place. 

• Metrics for Omnichannel

Methods to create a standardized mechanism of operation will only help you if you are able to track your Myntra, Neesho, Flipkart or Amazon marketplace. If you only focus on one platform, you will lose on others. And that would not get you on the right path towards your ambition. Therefore, implement such a business tracking tool that works for every type of tracking on every eCommerce marketplaces. 

End Thoughts

Tracking Tool for Business management is the new technique to keep an eye on not just your business performance but your rivals’ business too. After this, businesses can have metrics that are foolproof and real-time entered which can not mislead the decision power. Along with this, brands can make effective comparisons and never land on wrong investments for promotional or marketing operations. 

Automated tracking tools for any online marketplace like Amazon, Meesho, Nykaa, Bigbasket, etc play a huge role in making the brand ensure stock availability, customer satisfaction, promoting products, fill rates, etc. It’s good that you implement a modern tracking technique but that software tool must acquire these reports that facilitate your market, business, and customer understanding.