Etraky Logo

Request a Demo










brand awareness Archives - Etraky Brand Studio: Amazon Seller Software & Product Research Tools for FBA and eCommerce Businesses


Etraky Logo

Request a Demo


What is Amazon Keepa, & How Can You Use it for Your Online Business?

To increase your revenue as an eCommerce brand and seller, it is essential to keep up with all the latest market trends and new pricing strategies that your competitors are already using. For a successful Amazon business, it can be one of the essential steps to figure out which data to pay more focus on and how to make sense of it. It is essential to keep track of all your product movements on Amazon, whether you are associating with this marketplace on a shorter or larger scale. Apart from that, this enormous platform is fiercely competitive these days due to its popularity and customer base.

To get on the buy box, you must offer your product range at attractive prices to your customers. An impeccable pricing strategy can increase your rank on Amazon, and multiple data points can encourage you to break a stock purchase or liquidation move. However, Amazon doesn’t provide you the ability to monitor your data simply, but third-party tools may always attempt to fill the void. This is where Amazon Keepa comes into the light. Brands and sellers can use this software as price tracking software on this gigantic platform. This blog provides you with a deep knowledge of Amazon Keepa and how it can be helpful for your Amazon business.

A Brief Introduction to Amazon Keepa

Keepa is an Amazon price tracking software that can be used in two forms; website and browser extension. It can help monitor the prices of thousands of products that have been sold on this prominent marketplace. It can help you keep track of price fluctuations of similar products that you are selling on this platform. Having such data can help you figure out how much time it truly takes a product to get sold on Amazon, and you can also save a hefty amount with downward price notifications. You must know that downward notifications refer to the product prices that are actually available at a low price but due to lack of knowledge and understanding you keep selling them at a higher price which can ultimately lead to you to less sales because customers can buy them at a lower price from your competitors.

Mainly, Keepa provides you with data on Amazon’s product selling behavior. This tool provides you with your sales rank chart and price history charts. At the Keepa website, you can also acquire additional tools for product research, evaluation, and discovery. You also collect data on top trending and most searched products, as this tool collects essential data from customers every time they view or search for a product. Hence, it can help you create the most extensive list of products customers want. Because of this compelling feature, you must consider acquiring this tool that provides much more besides pricing charts.

How Does Keepa Amazon Price Tracker Works?

Keepa Amazon Price Tracker tool is available in two formats; browser and website. In the following points, you will get to know about both of these formats and how different they are from each other.

Keepa as Browser Extension

The browser extension of this tool is entirely recommendable as it provides access to highly detailed and powered graphing and data. Keepa browser extension provides an add-on extension for Google Chrome, Firefox, Microsoft Edge, and Opera. It can help you in doing product research while browsing Amazon. Once you install this browser into your system, it will automatically provide you with a new price history graph that will appear directly on your Amazon product pages.

Keepa as Website

You can also use Keepa as a website, which is considered the most fantastic version of this tool. At Keepa.com, you will find its entire range of features and can use them per your requirements. Suppose you have an extensive list of ASIN numbers that you want to track; believe it or not, it will be an excellent place to do so. The amount of data and essential information these tools collect is mindblowing. It is handy and easy to use and can accelerate your overall business.

Essential Information that Keepa Provides

As an online brand, you might understand that data on current sales and prices can not tell you the whole story of your online business. You have to go a little further to generate outstanding revenue and profits. However, your current sales rank and product prices may reflect the normal selling condition of a product. Still, many factors can make current data an indigent reflection of your future selling scenarios. These factors include the following information that Keepa provides you effectively and efficiently.

  • It provides seasonal sales data.
  • Data on temporary lack of supply
  • A datasheet of temporary supply surplus
  • Keepa provides information on changes in supply to competing products.

These are some of the factors you must have seen because of short-term changes to your sales rank and price. Historical data and competitive pricing information can make you apply thoughtful and tremendous product pricing strategies, and it can let your business snowball.

Various Ways to Use Keepa for Your Amazon Business

Here we have mentioned some of the crucial ways in which you can use Keepa for your eCommerce business. These steps can help you in using the extension and website as well. Let’s see how it is beneficial for Amazon brands and sellers.
Keepa is color coded, and for each essential information, it has a new color. It shows Amazon Products in orange, new eCommerce platforms’ products in blue, used marketplace products in black, and the sales rank of a product in green color. You can get an idea of a product’s performance just by looking at the screen.

  • It shows quick results and allows you to display date ranges of a month, three months, day, week, or all the data the extension has on your file.
  • You can also view a spontaneous display of a product’s pricing history.
  • You can find out the sale rank of your products.
  • While using this tool, you can remove a set of data if you feel that your screen is overlapping or if you want to focus on a single aspect.
  • You can also find out an Oos (out-of-stock) and in-stock history of any of your products.
  • While clicking on all data sets, this tool shows you a green line on a graph to precisely indicate your sales rank history over the date range you have selected.

 

Conclusion

Being in the eCommerce industry in today’s world requires various skills and tools to manage your business wisely and profoundly. In this manner, Keepa is one versatile tool you could ever find to make your Amazon business reach the heights of success. However, this tool is not mandatory but highly recommended because of its remarkable features. Tracking your overall sales profile can be one of the beneficial aspects of this tool. A sales history knowledge and pricing strategy are more than enough for the success of your Amazon business. Apart from Keepa, you can use listing analysis software such as etraKY BS to scale up your product listing quality and attain immense benefits.

 

Learn More

What is Merch by Amazon India? 5 Essential Things to Know!

Suppose you want to sell your merchandise and print-on-demand products through Amazon. Believe it or not, it is one of the best ways to earn spectacular revenue from this eCommerce giant. If you want to start your eCommerce brand and sell customized and unique products, you can go for Merch by Amazon India. However, for clarity, you must know that this feature is not yet available for Indian customers. Still, you can design and sell merchandise through this platform to western countries such as the USA, UAE, etc.

Suppose you still want to start a Merch business in India. In that case, you can sign up on Amazon as a brand or a seller and start selling custom-designed Merch in India at a lower upfront investment and earn tremendous monthly and weekly royalties. For Indian sellers and brands, it can prove to be the most alluring income source. This blog contains some remarkable knowledge about this fantastic service of Amazon India. Find out what are the benefits of selling merchandise online through this eCommerce platform.

A Brief Description of Merch by Amazon India

You must know that Amazon merchandise service is basically for individual sellers and brands who want to launch their own merchandise and print-on-demand products on this platform by taking advantage of Amazon’s distribution, print-on-demand operations, and speedy shipping. Some renowned brands such as Disney, Cartoon Network, and Marvel use Amazon Merch to sell their official merchandise to customers through this eCommerce channel. However, this is not only limited to big brands; small brands can also implement this service and get approved to sell their print-on-demand products through Amazon and earn decent revenue. Now, this question must have arisen in your mind: how does Merch work on Amazon? Well, you can understand it in the following steps.

  • First of all, you have to apply for the Amazon Merch business.
  • Once you get approval from Amazon to sell your merchandise through this platform, you must upload your artwork.
  • After that, you need to select your product type and color.
  • The next step will be listing your designs and artworks on this platform and adding product descriptions of whatever product you choose to sell. The product descriptions should be short, crisp, and informative.
  • Once customers start buying your products, Amazon will handle the product page, followed by production, shipping, and customer service, all with no upfront costs.
  • You will get a royalty for your designs and artwork.

More precisely, we can say that Amazon merch on demand helps you to increase your profits through the sale of branded products designed by you. It is quite an effortless process to get started and sell merchandise from a product page on this platform. It is entirely a new way to connect with your customers outside India.

Essential Benefits of Merch By Amazon India

If you are an artist or a designer passionate about selling your customized merchandise, then Amazon is the most suitable platform for you. You can earn tremendous benefits from Merch by Amazon India service. Here we have mentioned some of the significant benefits of this impeccable personalized business service by this eCommerce platform.

Earn Tremendous Royalty

Merch by Amazon India provides you an impeccable chance to generate royalty by selling every merchandise product. This platform provides you a tremendous chance to earn lifetime royalty from the artwork as well. You can sell your designs to Amazon and attain royalty from them in a compelling way.

Eliminate the Risk of Inventory

It works as a print-on-demand business model if you plan to sell merchandise on Amazon. Thus, you do not require to stock up a heavy inventory. This platform will print your t-shirt only when a customer places an order and then process it directly to them. So in this business model, you only need to send your designs to Amazon, and they will handle the rest. However, as a merchandise brand, you can also list your merchandise on Amazon and manage a small unit of inventory per the customer’s demand.

Implement Prime Shipping

The Biggest Advantage of Merch by Amazon India is their fastest shipping method. The merchandise business model on Amazon provides the eligibility for free Prime shipping to fulfill the demands of your customers as soon as possible. Although for customers, it will be standard shipping for customers, and they can pay some extra amount to get their orders faster than ever.

Reach Out to Millions of Customers

As the most prominent eCommerce platform worldwide, Amazon provides you this ultimate chance to offer your products to millions of potential customers. However, this platform can not give you the guarantee of a sale but provide great exposure to your products. It can increase the chance of sales. If your product has a unique feature and attracts multiple customers, you have a considerable chance to generate decent sales.

Keep Track of Your Success

Selling your merchandise products on this platform can provide you the liberty to go through Amazon’s analytics and comprehensive insights. This platform provides you with every kind of data, from what are your best-selling designs to the all-over growth of your revenue generation. You can easily track all your business growth on this platform. It is essential for any business because without it you can not accelerate your business growth.

Products That You Can Sell on Merch by Amazon

Here is the list of some of the utmost products that you can sell through merch by Amazon.

  • Tanktop
  • Premium T-shirt
  • Pullover sweatshirt
  • Pullover hoody
  • Customized Pen
  • Cushion covers
  • Sunglasses
  • Caps
  • Shoes
  • Bags
  • Water Bottles
  • Phone Covers
  • Diary

How Can You Calculate Amazon Royalty?

First, you need to understand that the Amazon Merch business doesn’t provide you with complete ownership of your designs. The royalty amount you receive from Amazon can get directly affected by the price you set for your merchandise products, excluding the tax amount and the fees of Amazon. Various factors that affect Amazon costs have been mentioned in the following step:

  • If you want to produce your merchandise products, then Amazon will pay you the amount per sale.
  • Taking Amazon FBA (Fulfillment by Amazon) services can affect your royalty as you need to pay FBA fees to this eCommerce platform.
  • Product returns and exchanges may affect your Amazon royalty.
  • If you want to protect your brand from fraud, you can take the fraud protection services of Amazon, which may also affect your royalty.

     

Conclusion

Thus, Amazon Merch is a cost-effective and profitable income source for many designers, creators, and for those sellers, and brands who want to start their eCommerce business at a low investment. But the only drawback of this business model is that it doesn’t allow you to sell your merchandise in India. Still, it is one of the compelling ways to generate impeccable revenue and make your business worthwhile. If you have the talent to start your own designer range, you can go for Merch and take advantage of this platform on a larger scale.

 

Learn More

Amazon Brand Registry: Essential Steps for Your Brand Registration!

Amazon, one of the most prominent eCommerce platforms, provides tremendous brand exposure. However, you are not alone in this game; it’s a tough competition, so it is crucial to saving your brand from any kind of fraud and other copy activities. Selling your products on this imminent platform is a great way to establish your brand and generate profit. But you must take essential steps to protect your brand from gaining this opportunity.

This is when the Amazon Brand registry is required to save your brand from the illegal activities of other sellers. Believe it or not, according to research, it has been found that more than 40% of sellers are into hijacking others’ listings and selling similar products. Enrolling in Amazon’s brand registry is the best way to protect your brand from such forgery. This enrollment is a one-time investment to protect your brand forever. This blog has mentioned all the essential information regarding registering your brand on this platform.


What is Amazon Brand Registry?

It is an Amazon initiative that is designed especially for brands to protect their brands and provide them Amazon’s access to upgrade their marketing features and have complete control over their brand. It helps them to protect their registered trademark on this eCommerce venture. Being a brand, you can enroll in this program through your seller central account. This platform has a fantastic setup of algorithms to compile product information from multiple brands and sellers. Hence, a brand registry on Amazon is highly recommended if a brand has various sellers selling its products online. It can restrict various forgery tactics of sellers, and brands can protect their products effectively and efficiently. Through the brand registry, it can become easier for you to complain to Amazon in case of listing and product hijacking, as it will be proof that a particular brand comes under your ownership.


Why Should Brands Enroll in the Brand Registry Program of Amazon?

 

  • To Protect and Shield Your Products from Hijacking

Brand registry on Amazon is an essential part of the growth of your business and protects it from hijacking. In the eCommerce industry, hijacking is the most common fear most brands have. Undoubtedly, Amazon is one of the massive competitive channels with millions of sellers. They don’t hesitate to hijack others’ listings to stay competitive in the market. In this regard, the Amazon brand registry allows brands to own the buy box completely. In case any seller tries to hijack the products, you can directly contact Amazon seller support to get it eliminated.

 

  • Provides Complete Control of Product Listing

One of the essential benefits of a brand registry on Amazon is it provides complete control over your product listing page. As a brand owner, you have complete ownership of the product title, product description, and images, and you can use product id instead of UPCs and EANs. No one can hijack or copy your product listing without your permission. On the other hand, to enhance your product listing from time to time, you can take the help of listing quality analysis software such as etraKY BS. it can notify you whenever your listing goes wrong.

 

  • Access to Allow Sellers to Sell Your Products

The brand registry provides you the access and power to decide who can sell your products. You can select a seller that sells the products under your listing. Following are some criteria on which you should not allow selling products to these sellers.

– Sellers who sell products under their brand name.
– Sellers who also manufacture products.
– Sellers who sell white-label products.
 – It will help if you do not allow such sellers to sell your products because they can customize your product, and there is the possibility that they may sell them under their brand name.


What are the Pros & Cons of Brand Registry on Amazon


Every feature has its pros and cons; nothing in this whole wide world is entirely perfect. Here we have mentioned some of the specific advantages and disadvantages of Brand Registry on Amazon.


#Advantages of Brand Registry on Amazon

  • It provides brands with complete control over their product listing.

  • This impeccable feature has a more efficient internal team to help you fix various issues (regarding product and listing hijacking) and provides information regarding inappropriate listing.

  • Enrolling with the Amazon Brand Registry feature can provide you with a monitor tool for the safety of your brand on this platform.

  • This feature offers you a dedicated internal team for escalating and submitting IP violation claims.

  • It provides you access to Amazon A+ content to enhance the content quality of your product listings.

  • The brand registry can increase product visibility via alternative advertising methods.

#Disadvantages of Brand Registry on Amazon

  • Registering your brand on Amazon cannot restrict other sellers from selling your product on this platform. (Apparently, you have to take action against them and convey to Amazon about your ownership)

  • As an online brand, you do not have the power to blacklist any seller from selling your brand, and this part can only be done by Amazon.

  • You can not submit infringement claims against any other sellers.

Step-By-Step Procedure For the Amazon Brand Registry Program

Create Your Brand Registry Account

To register your brand on Amazon, you have to provide all the legal and corporate information. After that, you will receive a text from this platform to validate your identity as a brand owner. In the next step, you will be required to accept the terms and conditions and other policies. You have to click on the save button at the final stage.


Enroll Your Brand

After completing the account verification process, next, you need to enroll your brand, which includes four exclusive criteria.

Brand Eligibility: On this page, you need to insert the name of the brand you want to register. You need to provide your brand logo as well. After providing these details, all you need to do is click on the next button.

Intellectual Property: On this page, you need to select a type of trademark for your brand, trademark name, registration number, and registration office. After filling in all these details, you simply need to click on the next button.

Characteristics: On this page, you need to describe a bit more about your brand. Provide seller account information, vendor account details, and if the products have GTIN, EAN, UPC, manufacturing details, license details, etc. Apart from all this, you may require to provide the details of states where products are distributed. After providing all this information, click on the submit application button.


Acceptance From Amazon

After submitting your application successfully, Amazon starts its validation process, which may take approximately ten days. After that, they will activate your brand registry and send a code to the registered trademark office. At this point, you need to reach out to the trademark office, make them aware of this process, and tell them to forward the code to you. Remember, this code is an essential part of this process, and only then will you be able to log in to your Amazon seller central account. Once you log in to your account, you must paste the code and hit the go button. After entering the code, the process of Amazon brand registry may take 1-2 working days to complete the process.


Conclusion

Thus, this is why a brand registry is imperative in terms of establishing your brand on Amazon. It is one of the most remarkable ways to protect your brand reputation in the marketplace and let your business thrive without further hurdles. Suppose your brand has various products, then it has to be activated for all the products. As a brand owner, you must spend time on the brand registry because it is the most helpful way to protect your listing and save your products from hijacking on Amazon. On the other hand, this process is also crucial in terms of staying competitive and unique in the market.

Learn More

Top 2022 Influence Marketing Trends, Brands Should Know!

Human beings tend to get easily influenced by any specific thing that can bring change in their lifestyle. It is the reason behind the emergence of influencer marketing. Today, this particular trend has already become significant because of social media. Now it is everywhere, and the eCommerce industry is taking immense advantage of this trend to sell its products compellingly. Influencers offer an immense opportunity to the brands they require to shine-on on all the prominent online channels.

Brands usually use the expertise and strategies of influencers to sell their products to a broader customer base. The emergence of social media and social commerce has provided an advantage to the influencers to make themselves essential for eCommerce brands in terms of executing promotions and brand awareness. An influencer basically promotes your products and tries to influence the customers to buy them. This practice can increase your overall sales and revenue. In this blog, you will get to know a piece of detailed information about influencer marketing and the latest trends in 2022.


What is Influencer Marketing?

Before moving any further, knowing what influencer marketing means is essential. Influencer marketing enables you to reach out to customers you can not attain through traditional advertising. As per a recent survey, more than 75% of customers make a purchase based on an influencer’s recommendations. Currently, brands are investing a hefty amount of money in influencers instead of traditional marketing. Thus, getting along with influencer marketing is essential to become competitive and generate impeccable revenue. Believe it or not, influencer marketing helps build trust among the customers for your brand and can drive effective and impressive results. It can be a great way to reach your business objectives and even reduce expenses for other advertisements. Let’s get down and find out the latest trends and types of influencer marketing.

 

Types of Influencer Marketing


1. Mega Influencers

Among every type of influencer, mega influencers have the highest reach, with more than a million followers. They seem to be quite active on social media platforms, whether it is Instagram, Facebook, Youtube, Twitter, Pinterest, etc. Mega influencers carry a celebrity status due to an enormous number of followers on their social media pages and accounts. Such influencers can generate millions of engagement quickly, making them alluring for eCommerce brands. There are so many trending eCommerce brands in the market who are leveraging influencer marketing.

However, everyone can not afford mega influencers because they are highly expensive. Still, brands are spending a lot on mega influencers to make their market presence and provide immense exposure to their products on social media. Kusha Kapila, Mithila Palikar, Gaurav Taneja, and Komal Pandey are some names who are considered mega influencers in India.


2. Macro-Influencers

Macro-influencers are one step below mega influencers and acquire followers between 1 million to 5 million on social media platforms. However, these types of influencers have a more significant number of followers. Still, they can only engage a particular number of customers via their presence on the internet through professional blogging or vlogging. Generally, television actors, celebrities, political leaders, and singers fall into the category of macro influencers.

They use their image and reputation to attain an enormous number of followers on social media, and brands can expect a huge price tag from them. However, macro influencers can help you to promote your brand among millions of customers. Still, you may not get an enticing engagement rate from them because they do not get engaged with their followers on a daily basis as mega influencers do.


3. Mid-Tier Influencers

Influencers that have not more than 500k followers are known as mid-tier influencers. They may not have celebrity status, yet they have a powerful grip over their followers and are trusted by their followers. If, as an eCommerce brand, you want to reach out to a broader range of customers and acquire more engagement, you should consider mid-tier influencers. Now you must be wondering how it is possible; that these influencers are prone to create more engaging content than any maga or macro influencer. They have a friendly relationship with their followers and present themselves as they actually are. They always try to establish a transparent relationship between them and their followers. Kabita Singh, Karan Dua, Rohit Dawersar, and Sahil Khan are some mid-tier influencers who have astonishing engagement with their followers.


4. Micro-Influencer

Micro-influencers have a range of followers between 10-100k. Although, this number doesn’t define their popularity because they have a solid and intimate relationship with their followers. Such influencers tend to be leaders in their fields such as beauty, fashion, fitness, marketing, etc. They have their reach among the ordinary people of society. Thus, it can become more accessible for eCommerce brands to reach out to customers from small cities as well. A survey says that more than 65% of customers are likely to buy products recommended by a micro-influencer.

 

However, as an eCommerce brand, if you want to make the most of influencer marketing, you need to take care of several eCommerce aspects: the quality of your product, presentation of your product, and availability of your products. To ensure the availability and presentation, you can take the help of brand-centric eCommerce software such as etraKY BS. It can notify you about your stock and helps in enhancing your product listing quality.


5. Nano Influencer

Influencers who don’t acquire more than 10k followers are known as nano influencers. If you are in the initial phase of establishing your eCommerce brand, you can take the help of nano influencers because it will be a cost-effective option for you. Nano influencers have a strong connection with customers from their local communities. As an influencer, they ensure that their followers share their products with their family and friends. They are more likely to create authentic content for their followers.


Latest Trends of Influencer Marketing

  • Influencers do not only want to be on any specific social media, but they are more likely to appear on multiple platforms. They have loyal followers who follow them wherever they appear. Successful influencers have a robust customer base and do not rely on any individual platform. They are creators and not just YouTubers or Instagrammers.

  • Influencers are more into emphasizing the video and audio content instead of influencing through an image or text. Due to the improved bandwidth service, the internet is in everyone’s hands, 5G networks are thriving around the globe, and customers have access to see more video and audio content. Creative influencers can now influence their followers via innovative video and audio content on Facebook, Instagram, Youtube, and even on Twitter.

  • Live shopping has become one of the latest influencer marketing trends, and it will snowball in the coming years. Influencers sell any specific product on their Instagram and Facebook pages during the live shopping session. As an eCommerce brand, you can attain the advantage of this latest trend by associating with a top-notch influencer.

  • This year, nano and micro-influencers will get more love because they can easily influence their followers through authenticity. They are more prone to increase engagement even with a less number of followers on social media platforms. Brands are associating more with such influencers because they prove cost-effective yet helpful.

 

  • Influencers can become more specific in terms of promoting products or services on their social media pages. For instance, if an influencer is a dietician, they may focus more on promoting products related to a healthy lifestyle, such as protein powder, health supplements, organic foods, and sugar-free or gluten-free foods. It can be challenging for influencers also as they need to make sure that for what they are more passionate about.

 

Conclusion

Thus, you might have gotten an idea about influencer marketing and its latest trends. Influencer marketing is no more a new baby in the marketing industry; most of us are now aware of it. As an eCommerce brand, you can also associate with any influencer as per the type and nature of your product. It can help you generate efficient leads, increase your customer base, gradually increase your sales, and add more value to your business. Instead of investing a hefty amount in other advertising tactics, it is better to take the help of influencer marketing. However, any influencer can only help you when your listing and stocks are up to date. A stock availability software can be a watchdog of your stocks and never let you get into the Oos(out-of-stock) situation. In this regard, etraKY BS can help you effectively.

Learn More

Ultimate Guide to Online Checkout Process & its Benefits!

It is not possible to generate a single sale if the checkout process is complicated for customers. In the eCommerce business, as a seller, along with other aspects of online business, you also need to take care of the checkout process because it is the most crucial step of the entire selling process. It doesn’t matter how excellent or beneficial your products are; they will be useless if the customer does not go through the final checkout process. You must understand that most customers abandon the cart because of the complicated checkout process.

Most of the customers also abandon the carts because during the checkout process eCommerce platform asks them to create their own profiles, and approximately 42% of customers abandon the cart because they do not want to pay the hidden costs. That is why you need to optimize the checkout process to escape the situation of abandoned carts and provide a pleasant shopping experience to your customers. The one-click checkout process can be the ultimate path to your success, and it may minimize the abandoned cart rates rapidly. It can only be beneficial for your customers and ultimately increase your revenue. In this blog, you will learn about the one-click checkout process and what value it can add to your business.

 

What is the One Click Checkout Process?

A one-click checkout process is basically a payment method in which eCommerce platforms allow the customer to make the payment with a single click of a button. In this process, customers do not have to fill in the complete information about themselves or register on any specific eCommerce platforms. They can add their address and phone number and can continue with the checkout. This process requires the customer’s information for the one-time only. In the one-click checkout process, all the essential information about the customer gets stored in the payment processor. It can be used whenever the customer revisits and wants to buy your products.

This process eliminates the need to force customers to a separate payment screen and manually enter their personal information. Whenever a customer clicks on the checkout process on any eCommerce platform, they do not need to specifically enter their personal information if the platform has the one-click checkout option. This concept has come to emerge since the inception of the Amazon marketplace.

How One Click Checkout Process Can Benefit Your Business

One-click checkout process provides a painless shopping experience for the customers. In this process, customers can go to the checkout page and make payments without any hurdles. It can make your customers immensely happy, and they can revisit you and buy your products more often. It can effectively reduce the abandoned cart rate and encourage the customers to shop more. It can increase your conversion rate more than ever.One-click checkout does not allow you to rethink the customers’ shopping decisions, thus increasing your sales humongously.

 

As a seller, it will be best to sell your products on Amazon because it provides the single-click checkout option and saves you from abandoned cart problems. These significant benefits of the one-click checkout process can let you attain various benefits to your online business and ultimately increase your revenue and sales. However, you can only get the benefits of a one-click checkout process when you have enough products in your stock. To ensure your stock availability, you can take the help of etraKY BS. It notifies you whenever a product gets out of stock or back in stock.

Why Do You Need a One-Click Checkout Process?

Minimize the Rate of Cart Abandonment

Usually, a new customer can not make a purchase without entering their personal information. This process takes a lot of time, and no one these days wants to spend that much time just creating their profiles on online marketplaces. That is why they abandon the cart without completing the checkout process. However, some prominent eCommerce platforms, such as Amazon, Flipkart, and Myntra, offer the one-click checkout feature and automatically fetch their personal information through the payment gateway. Every upcoming eCommerce brand is establishing its business with this tactic. To resolve this problem, you can also sell your products on websites that provide the single-click checkout option.

To Increase the Number of Loyal Customers

You must understand that customers never want to shop from such a platform that has a complicated checkout process. They sometimes have security issues also if an eCommerce platform asks too many questions about them. But if you sell your products on platforms with a one-click checkout process, it can let you attain a solid loyal customer base. Customers can become able to buy your products effectively. There is one more factor: customers already trust prominent eCommerce channels, so you do not need to convince them to buy your product. A massive number of loyal customers are necessary to have if you want to increase your revenue and brand credibility at marketplaces.

For Clarity Over Other Charges

Customers usually leave the cart during the final checkout process because they may find that there are various additional charges included along with the actual product price. But the single checkout process provides all the information of additional charges, if applicable, to the customers and makes it easier for them to understand the whole payment cycle. In this way, they are not likely to abandon the carts and make the purchase as quickly as possible. During the checkout process, along with the product’s actual price, marketplaces also add the shipping, delivery, and other charges.

 

It affects the product’s actual price and makes the customer rethink before making the purchase. It can affect the customers’ satisfaction level if their charges are hidden.Several payment gateways, such as PayPal one touch, provide the one-click checkout process feature to the eCommerce platforms. As a brand, if you also want to establish your own platform, you must implement a single-click checkout process to diminish the issues as mentioned above.

Conclusion

Thus, to encourage the shopping decision of your customers and eliminate the abandoned cart rate, it is better to implement a one-click checkout process for your online business. However, it is not only this process that can not add value to the business; you also need to focus on the other aspect of the eCommerce business. We can not deny the fact that checkout is the essential part of selling a product on marketplaces. Still, you can not deny that to reach this step successfully, brands and sellers need to execute the other aspects accurately. Such as product listing, analyzing the stock availability, maintaining the price hygiene, and watching your competitors’ moves.

 

These essential processes can make your customers decide to buy your product, and a single checkout process can let your customer finally buy the product. However, to implement the other aspects successfully, you can take the help of brand analytical tools such as etraKY BS. It can help you with the product representation and saves you from the Oos (out-of-stock) situation.

 

Learn More

Prerequisite Ways to Build a Remarkable Online Brand!


The e-commerce industry provides various product category options to brands and sellers to sell their products on marketplaces. However, there are many categories available to select and sell products on multiple eCommerce platforms but in terms of generating revenue and winning the trust of the new customers, you require to remarkably increase the credibility of your brand. It is because customers nowadays prefer to only shop for products from a well-established famous brand. That is why it is essential to build a remarkable and recognizable brand to increase the success of your business. Productively representing your brand is quite imperative because customers are aware of the importance of brands. For instance, have to ever thought of why consumers prefer Amul butter over any other butter brand? It’s easy to answer because of the quality and trust.

The marketing and promotional approach of Amul or any other brand is the key to their success. If you think selling only quality products is enough to increase your sales, hold on, its’ not. To sell quality products, you need to intensify the representation of your brand also. A good representation skill can let you attract millions of customers, and it can become a compelling way to build your online presence. This blog has mentioned some prerequisite ways to build your remarkable brand.


Ways That Help in Building Online Brand

Believe it or not but building an eCommerce brand is essential for the rapid growth of your online business. Strong branding can help your brand to stand out from the crowd, and customers may choose you over your competitors. It can lead you to attain sustainable growth, and once the customers start knowing about your brand, they can prefer to buy from you and may become loyal customers. Winning the trust of your customers depends on how well you have built your online brand. Here we are mentioning some of the great ways to build a successful online brand.


Determine Your Vision

Vision is the critical factor in terms of establishing a remarkable brand. Without a vision, you can not take a step towards success. A brand’s vision should be what your brand works to deliver to your customers and generate revenue. Your vision should be effective and efficient. It’s well and good if you already know your vision, but if you don’t know, then you have to go back and think about what inspired you to launch your own brand and why you are into this business, or maybe you should think about what exactly you want to deliver your customers. Once your vision gets clarified, it will be easier for you to start building your online brand.


Showcase the Key Benefits of Your Brand

In today’s world, before selling a product online or even offline, it is essential to make customers aware of its benefits. Without knowing the benefits, customers may not come forward and buy your products. So in terms of establishing a successful brand, you need to showcase your product’s key benefits to your customers. To specify the benefits, you can use the product description section to add all the essential beneficial information into the description accurately. You can add all the benefits in bullet points in the description itself. Specifying the benefits in bullet points can make it readable for your customers. To implement it successfully, you can take the help listing quality analysis software such as etraKY BS. It can help you in enhancing the quality of your product listing and notifies you if anything goes wrong regarding the listing.


Classify Your Targeted Customers

Identifying and focusing on the right targeted customers is fundamental in building a remarkable online brand presence. You may struggle even if you are selling a terrific product without determining your targeted customers. We will say that before deciding what product you want to sell, you should first target your customers, and then, according to their requirements and past shopping behavior, you can take a step forward and make the right decision about launching your brand. It will help if you go deeper into your targeted customers’ current requirements. Identify their pain areas and their search behavior as well. Such practice can help you fulfill customers’ demands and let your brand reach millions of eyes.


Spotlight Should be on Product Quality

As an eCommerce Brand, you should always be honest about the quality of your product. You may launch a poor-quality product with a considerable buzz, but it can not last forever. In the end, the customer always looks forward to buying good quality products. Selling one good quality product is far better than selling several poor quality products. Focusing more on a single product’s high quality can help you establish your brand credibility along with an enormous customer base. Like a physical store, customers can’t analyze the product while shopping for any product from an eCommerce platform. They do not trust online brands easily until or unless it provides them with a good quality product.


List Your Products in an Accurate Manner

Representation is something that can attract more and more customers to your product. So it should be done correctly every time you list a product on any eCommerce marketplace. During listing your products on various channels, you need to ensure that if you have added an elaborative description, relevant titles, good quality images, videos, etc. While listing your products, adding relevant keywords to your description and titles is essential. Keywords can help your customers to locate your products quickly. If you cannot implement this step accurately, you can take the help of any listing quality analysis software available in the market. It can notify you every time your listing goes incorrect.

So these are some of the prerequisite ways to build a remarkable online brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need to analyze every aspect of this eCommerce business closely.


Conclusion

To build a remarkable online brand, you must indulge in the above-mentioned spectacular ways. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should make sure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.

Learn More

Startling Ways to Automate Your eCommerce Business in 2022!

To start an eCommerce business in a full-fledged manner, it is essential to implement automation with it. Every aspect of online business should be handled effectively. There are multiple tasks that you need to handle on a daily basis if you are in the process of establishing your eCommerce brand or have already started your journey. Managing stocks, payments, maintaining pricing across channels, implementing accurate product listing, etc., can not be done effectively without automation. It may require a lot of time and effort to manage all these aspects of this massive industry if you think you can do it manually or in a traditional way.

It doesn’t matter how hard you work to make your brand stand out in this competitive world. All that matters is how effectively you are executing every step and how well you are serving your customers. During the expansion of your business, you may experience the need for automation automatically. Without taking the help of automation, the rapid growth of your business might get stuck. It will help if you are assured that you are selling the right products and efficiently fulfilling the customer’s demand. In this blog, you will learn about multiple startling ways to automate your eCommerce business and its requirements.


Why Do You Need to Automate Your Online Business


Since we entered the compelling world of digitalization, customer expectations have become higher than ever before. They want everything in an appropriate and well-managed manner. Automation is the need of this hour to provide dynamic customer service and manage your business efficiently. Today, various software available in the market has compelling automation capabilities to enhance every aspect of your online business. Let’s concentrate on some of the astonishing ways to provide automation to your eCommerce business.


Spectacular Ways to Automate Your eCommerce Business

 

Manage Your Reviews & Feedback

As an eCommerce brand, you must know the importance of reviews and feedback. It has the capabilities to make or break your entire business. While shopping for any online products, more than 65% of customers rely on online reviews. If they find that your products contain various positive reviews, they can buy the product in one go. On the other hand, even if you are selling a great quality product, but you do not have positive reviews or there are no reviews at all, it can drastically affect the shopping decision of customers.

To escape such a situation, you need to encourage your customers to leave their valuable feedback after making a purchase. In this regard, you should send them emails and messages from various mediums. But the most critical factor is whether you are managing your reviews or not. Take it straight; you can not manage your reviews without automation. An analytical software such as etraKY BS with the review management feature along with various other features can help you with it. It can manage all reviews in a single dashboard and let you concentrate on each feedback. To know more about the review management system, you can click on this link.


Keep an Eye on Your Stocks

Traditionally managing your stocks can put you in the situation of Oos (out-of-stock), and such a situation can disappoint your customers and may weaken their trust in your brand. But on the other hand, if you implement automation to this aspect of your business, you can not only generate ultimate revenue but also build a solid customer base. Several software in the market works as a stock availability monitoring tool. It works as a watchdog and keeps track of your stocks effectively, and such software sends you a notification every time a product gets out of stock or back in stock.

In this way, you can keep your stock updated and can provide a pleasant shopping experience to your customers. Such automation is necessary to stay competitive in the market because once a customer experiences the Oos situation, they can quickly switch to your competitors.


Re-Target The Abandoned Cart Customers

According to the latest survey, approximately 72% of shopping carts get abandoned by customers because of various reasons. However, by taking the help of automated software, you can re-target those customers to come back and complete the checkout process. There is multiple powerful software available in the market that automatically reminds the customers about their abandoned carts. In this process, all you must do is integrate your ERP system with such software that can automatically send emails regarding the abandoned carts to every customer. Sending manual emails to every customer is a time taking process, so it’s better to take the help of automation.


Analyze the Every Move of Your Competitor

In the process of generating tremendous sales and building a vast customer base, you must keep an eye on every move of your competitors. It can affect your business if you do not analyze their strategy and offer something more specific to your customers in comparison to your competitors. But how will you do that? It is pretty tough to know every move of your competitors without taking the help of any robust competitor tracking tool. Such software can work effectively and provide accurate results by analyzing every move of your competitors. This kind of automation can effectively let your business survive in this fiercely competitive era of eCommerce. Apart from that, such automation can also help you stay competitive and intensify your overall business growth.


Accurate Product Listing

As a brand or seller, you need to list your products on multiple eCommerce platforms before you start selling them. You need automation to execute this process successfully by adding high-resolution images, elaborative descriptions, and engaging product titles and videos to your product page. You should do this part of the eCommerce business appropriately because it lets your product appear in the search results on multiple platforms. Adding relevant or top searched keywords with descriptions and titles is required to make your products searchable.

However, we are all human, and we are prone to make mistakes, but a single mistake regarding the listing process can have an adverse effect on your online brand. However, with the help of listing quality analytics software, you can execute this aspect accurately. Such software can notify you whenever a listing goes incorrect or requires any enhancement.


Conclusion

Thus, these are some of the fundamental reasons why you need to automate your eCommerce business and how you can automate it. In today’s world, speed matters a lot; none of the businesses can survive for a longer time without automation. This scenario is not only in the eCommerce industry but also in other industries. Automation is the only way to help your business expand and flourish to meet the deadline and serve your customers dynamically. Customers prefer online shopping because they can buy almost anything sitting in their comfort zone.

They want their order delivered to their doorstep as quickly as possible. To meet such expectations of your valuable customers, you need automation in your online business. As mentioned above, various software available today can automate the various aspects of your business.

Learn More

Enjoy your Freedom Power by Implementing Top 6 Strategies!

This Independence Day, along with enjoying the grace of Freedom, do your part to enhance your online presence and attain the equivalent Freedom in online business. As we all know, Independence day is at the door, and it is time to celebrate this day by upscaling your eCommerce business to the next level. In the past two years, due to the Covid-19 pandemic, this special day has been celebrated virtually. Still, when the situation is much in control, and people are partially in relaxation mode, it is a special year for all of us to celebrate the glory of our Freedom.

As an eCommerce seller or brand, you can also prepare your online store to make the most of this occasion. Amid Independence celebrations, just by implementing a few excellent tactics, you can attain astounding benefits. A bunch of upcoming Independence sales is knocking on the door on various marketplaces. So, it can be an excellent opportunity for you as well to make the most of this patriotic holiday. In this blog, we will mention some compelling tactics you can use to thrive your sales during upcoming Independence Day celebrations.

Six Rewarding Strategies to Let Your Online Business Thrive

 

Sell Products That Defines the Freedom

Believe it or not but during Independence, the feeling of patriotism is at its peak, and customers embrace each and every aspect of Freedom. During this period of time, several accessories and products that define our Freedom acquire maximum chances to be sold out on marketplaces. Thus as a seller or a brand, it can be an excellent opportunity for you to sell several products such as tricolor bands, apparel, badges, mobile covers, cushions, and tricolor ethnic clothes for men women, and children. According to recent research, it has been found that the demand for such products increases during these occasions every year. Thus, an online business can also make the most of this opportunity and increase their sales immensely.

However, you can face fierce competition during this time, so to keep your products visible to your customers, you need to implement a practical listing quality analysis. In this regard, you can use etraKY BS to make your listing effective and efficient in terms of attaining maximum sales.


Announce an Online Freedom Contest

During the Independence Day Sale, as a brand or a seller, you can run an online contest for your potential customers by using various social media platforms. It can be a mind-blowing idea to snowball your sales and power up your eCommerce brand. An engaging contest to grab various products at discounted prices can capture the attention of numerous customers and encourage them to participate. You can ask multiple Independence day related questions through your social media pages and offer them eye-catching rewards. You can initiate a registration process to be a part of your contest. Some of you may not find it relevant but understand that customers always find it alluring to get an attractive product as a reward at a minimum price. Take a chance and try your luck; it can be a profitable affair if you run such a contest with full enthusiasm and efficiency.


Reinforce Your Listing Quality

As an eCommerce brand, all your selling tactics can work when your products appear in the search results on various marketplaces. In this regard, you must add relevant keywords in your product’s description and title while listing it on eCommerce sites. A captivating strategy to reinforce your product listing quality can help your products become searchable for your existing and potential customers. Especially keywords have the immense potential to let your products appear in the search results. For instance, if you plan to sell tricolor phone covers, you can add Freedom, tricolor, phone covers, etc., as your relevant keywords.

If you think adding keywords is a complicated process, believe me, it’s not; you just have to analyze and think from your customer’s perspective. Collect your thoughts and think again that if a customer wants a tri-color product for the Independence day celebration, what words will they search for? This practice can let you attain your goal; on the other hand, and you can also take the help of a listing quality analytics software such as etraKY BS; it can guide you through adding getting accurate product descriptions and titles. You should also add high-resolution images of your products to enhance your listing quality.

 

Run Social Media Promotions

Social media is a great platform to run your promotions and share deals with your customers on any holiday, whether it is Independence Day or any other day. To gain benefits from this freedom festival, you need to apply some marketing tactics to promote your products rapidly on Facebook, Instagram, Pinterest, etc. Try to boost up the patriotic feeling in the customers by making them remember what the contribution of our great revolutionaries in the freedom fights was. Add this emotion to your product and then run your promotions to attract millions of eyes.

You can share a strong brand message related to Independence day on social media platforms. Attracting eyes can be complicated sometimes, but if your promotions can hit the heart of the customers, you can get success as well. Always remember that Freedom is an emotion for Indians, and there is a big chance that they will turn up to such promotions and contribute their share to hike up your sales.


Power Up Your Marketing Strategy

Before anything else, you must make a solid marketing plan to inform your customers about Independence Day’s upcoming offers, discounts, and contests. Being in the eCommerce industry, it’s never too late to start promoting your products through various promotional emails, social media posts, campaigns, etc. Determine one time, collect your assets, select your targeted audience and shoot the promotional emails at least two or three days before you start your Independence day flash sale. It is better to start early to stand out from the competition and make it a successful marketing strategy for your eCommerce business. As Independence day is around the corner, you need to plan every aspect of your marketing strategy step by step.


Check Your Stock Availability

It is an essential factor for eCommerce businesses before you implement any promotions and campaigns amid Independence day. Any product you are going to sell should be available in your stock effectively during the sale period. Suppose a customer wants to buy any specific product, but at the same time, it shows that the product is out of stock, which can affect your overall brand image. The out-of-stock situation can let you lose both your potential and your existing customers. Eventually, it can affect the growth of your online business by limiting your revenue. To always keep an eye on your stocks, you can take advantage of any stock availability software such as etraKY BS. It sends you the notification whenever a product gets out of stock or back in stock.


Conclusion

Hence these are some specific strategies you can use to celebrate the power of Freedom by making the most of this time. These strategies can let you attain more and more customers during this festive aura. As a brand or a seller, it can be your big chance to increase your sales and increase your customer base. Always remember that customers always want to have something unique and attractive. Offers, discounts, and contests always attract their eyes. So it is best to follow the strategies mentioned above if you want to increase your revenue and mark your presence in the marketplaces. In this regard, powerful brand-centric software like etraKY BS can help you immensely. It can let you perfectly attain all your goals.

Learn More

Build Your Brand Loyalty By Reviews & Feedback!

In any business, whether eCommerce or any other business, customer loyalty is the leading factor responsible for your success. If you are on the way to establishing your brand or running an established eCommerce business, you must focus on building a loyal customer base. In the challenging and competitive eCommerce world where customers have millions of options in terms of buying online products, it is necessary to focus on every factor that can drive you positive reviews and feedback. Reviews can further help you attract more potential customers and help you in building a solid and loyal customer base.

In the evolving eCommerce world, customers are just an email offer or PPC ad away from bouncing to your competitor. A repetitive number of customers can also add more value to your online business in terms of generating revenue. It can cost you a few more minutes to acquire a new customer than to retain the satisfied ones you already have. But the real challenge is, how do you turn customers into loyal customers for the benefit of your online business? This blog will teach you how to build brand loyalty by producing reviews and feedback. Let’s dig in and find out the astonishing ways to do so.

Five Fantastic Ways That Can Help You in Building Brand Loyalty

In terms of building your brand loyalty, you need to understand the fact that existing customers are reasonable to market to, spend more, and make constant purchases. As an online brand, you must build loyalty among your customers. Somewhere customers do remember their experiences associated with a brand even if they don’t remember the brand’s name. Thus marketing and branding can help immensely in the struggle for a loyal customer base. But it has to be done right; the following points can help you with that.


Maintain the Consistency of Your Brand

Consistency is the most crucial factor in building online brand loyalty. Customers who frequently shop online want to have the assurance that you will deliver on the promised time, not at your own convenience. Hence your goal should be to deliver an exact order at the right time every time your customer places an order. We can’t say that it is guaranteed success, but yes, it can help you attain loyal customers. For customers’ consistent experience is essential in terms of your service and the quality of your product. To maintain consistency in order fulfillment, you can take the help of stock analysis software such as etraKY BS. It can help you accurately manage your inventory so that you won’t miss out on delivering the order to any of your customers. It helps escape the stock-out situation that can be really disappointing for your customers.


Display Your Reviews & Feedback

Reviews and feedback influence the customers to buy your products without thinking twice about it. Customers can show their love by leaving positive reviews and feedback, proving that they are loyal to you. That loyalty can be your most dynamic marketing tactic. Product description, title, images, and videos are essential in building brand loyalty and attaining customer reviews. It means you need to list your products accurately in an attractive manner. In this regard, you can take the help of listing quality analysis software such as etraKY BS. It guides you through appropriately executing listings.


Highlight Your Selling Proportion

As an online brand, you need to figure out what will set you apart from your competitors sooner rather than later. Customer reviews and feedback work as an effective adjustment tool in and of themselves. However, reviews are a powerful bonanza of ideas and terms for you that can isolate you from your competitors. You must uncover what customers are praising or complaining about your product in their reviews and make the changes accordingly. Believe it or not, customers will love that you not only listened but also took necessary actions. Ultimately it can increase your brand loyalty and help you build a loyal customer base.


Encourage Customers to Leave a Feedback

While doing online shopping, customers crave to have a conversation with their online brands and sellers. According to a survey, more than 75% of customers have this mindset that brands do not over-personalize product experiences enough to be invasive. It means driving open communication between you and customers is likely not going to make them happy. They like to hear about you from others, so it is imperative to encourage your customers to leave genuine feedback or review your product after making any purchase. More reviews can help you acquire more customers and ultimately increase your brand loyalty. Today there are various ways to communicate with your customers and ask them to leave a review. You can take the help of emails, WhatsApp messages, social media, etc.


Be Real and Reliable

One of the critical factors in building brand loyalty is getting “real” with your customers. In other words, we can say, don’t be afraid to show off the real side of your business. This means not only having a specific tone but also being able to acknowledge shout-outs because you want to do so, not necessarily because you “have” to. For example, social media is the most preferred customer service channel for most customers because it offers a candid, immediate boulevard for customers to bring up their issues. If you want to win customers’ loyalty, even in the face of a complaint or concern, you need to be authentic and real in every manner.


The Art of Creating Loyal Customers

  • First thing first, you need to listen to your customers. Listening to their demands and requirements can help you in serving them better. That is why it is always necessary to analyze the market trends and demands.
  • Always respond to their feedback so that they feel valued and keep coming back. Responding to customer reviews can help establish a robust relationship with your customers.
  • Increase the quality of your products as per their feedback and try to maintain consistency.

Conclusion

Hence this is how you can build your brand loyalty. Reviews and feedback are essential factors specifically in the eCommerce industry. Because customers don’t have the authority to analyze a product physically, reviews and feedback are all they have that help them make the right purchase decision. That is why you should focus more on collecting an enormous number of reviews and feedback from your customers as an online brand.

If you are the one who fails to recollect the reviews, then you must take the help of any agile review management software such as etraKY BS. It helps in managing the reviews in one place.

Learn More

eCommerce Challenges and Solutions for Online Beauty Brands!


As we all know, the Covid-19 pandemic has affected businesses worldwide. Various eCommerce companies have experienced massive downfall during this pandemic. However, beauty brands are among the few that have gone through significant pandemic effects. Customers don’t prefer to step out of their houses or be a part of any event or function due to pandemic risk factors, so the demand for beauty products has decreased rapidly.

One of the primary reasons behind the decreased demand for cosmetics and makeup products is that they come under the non-essential product category. Health care products have become a priority for customers, and the rest of the beauty brands are affected by the DIY self-care beauty hacks. Customers prefer to use natural products more to enhance their beauty. But slowly, when the effect of the pandemic gets minimized, demand for beauty products also upsurges. According to a marketplace survey, by the coming 2027, the growth of the beauty industry will reach approximately 785.7 billion dollars.

However, compared to brick and mortar, eCommerce stores still face several challenges in robustly establishing their business. In this blog, we will discuss several challenges and their solutions for eCommerce beauty brands. Let’s find out what those challenges are and how brands can overcome them.


Various Challenges and Their Solutions for the eCommerce Beauty Industry

 

#Challenge

Building Brand Credibility

First thing first, brand credibility is an essential factor for beauty brands specifically. If it is not adequate for customers and they do not hear much about your brand, they won’t buy your products. So, before anything else, you have to work on building your brand’s credibility in the market. You should keep in mind that customers prefer to buy those products which are the talk of the town. They get influenced easily by others, so positive reviews also help you in building brand credibility.


#Solution

  • To mark your market presence and attract new customers, you should use social media platforms for advertising your products.
  • Be active on social media to answer all the queries of your customers.
  • Add marketing tactics to your business.
  • Offer some discount for the first time customers.
  • Add elaborative product descriptions to your products.
  • Add high-resolution images.
  • Relevant keywords.
  • Give importance to the review and rating section.

So, these are several solutions that you can implement to establish your brand credibility across channels. In this regard, you can take the help of traKY BS as a listing quality analysis software. It can help you in listing your products accurately on various eCommerce platforms. Presentation matters a lot while selling products online, specifically beauty products.


#Challenge

Upgrade the Shopping Experience

With each passing day, the eCommerce phenomenon is changing according to customer demand and market trends. You can say that this market is unpredictable and challenging to survive if you are not able to cope with its fluctuations. Customers prefer to buy online beauty products and are here to have an excellent shopping experience. That is why beauty brands must provide their customers with the best shopping experience to engage them forever.


#Solution

  • Choose the Prominent marketplaces with an incredible customer support team to sell your products.
  • Provide all the possible payment options, including Debit, credit, UPI, and COD.
  • Get associated with the best logistic partners in the industry for speedy order fulfillment.
  • Provide customers a “Try on” feature for all cosmetics ranges such as lipstick, nail polish, eye shadow, eyeliner, etc.

Hence, in this way, you can enhance the shopping experience for your potential customers. These solutions can help you in attracting more customers and eventually help you to generate tremendous revenue.


#Challenge

Avoiding Stock Out Situation

This one can be a significant challenge for most eCommerce beauty brands. The stock-out situation can negatively impact the overall performance of your business growth. If the customer faces a stock-out situation at the time of purchase, they will lose trust in your brand. They can start using some other product and may not repurchase your products. Stock-out scenarios are devastating for beauty brands because once customers get used to one product, they keep using it for at least a year. So clearly, you can not afford to lose a single customer because it will be hard for you to get them back.


#Solution

  • Get along with stock analysis software such as etraKY BS to avoid the stock out situation. It can notify whenever a product gets out of stock or back in stock.
  • Always get connected with your suppliers and keep a check on stocks.
  • Inform the suppliers about your requirements before the stock-out situation.
  • Keep your stocks full during the wedding and festive seasons.

#Challenge

Moving Ahead of Your Competitors

This is another challenge for beauty brands to move a step ahead of their competitors. It is the only way to make a robust customer base and increase your conversion rate. Numerous beauty brands are out there and are already popular among the masses. So it is challenging for you to attract their attention. It takes time for customers to easily switch between brands and products. Customers always expect a genuine reason to use new products, which is why there is enormous competition among beauty brands.


#Solution

  • To lessen the competition, you must sell your products on various eCommerce platforms.
  • Provide high-quality products to your customers.
  • Offer a genuine and decent price.
  • Try to get engaged with customers through various channels.
  • Run efficient and effective advertising campaigns.
  • Always be there to resolve the queries of your customers.
  • Keep an eye on your competitor’s every movement.

In this way, you will be able to take a step ahead of your competitors and make your beauty brand stand out in the market. These solutions can help you build a powerful eCommerce beauty brand. If you want, you can take the help of price tracking software such as etraKY BS. It can help you in maintaining price hygiene across the eCommerce channels.

 

Conclusion


Thus, these are the various challenges and their solutions that can help you to grow your eCommerce beauty brand tremendously. We have also not mentioned other challenges in the blog, such as cart abandonment and returns handling. To overcome these challenges, first of all, you need to offer a great product to your customers. In the beauty industry, quality matters a lot. If the product resolves beauty-related issues, customers will definitely buy your product again and again. Apart from that, in this category, marketing also matters a lot in terms of increasing the popularity of your brand.

You will find it challenging to generate significant sales if it is not famous. After quality, packaging and presentation are also essential aspects of this industry. Your products must have attractive packaging, and you should focus more while listing your products as well. On the eCommerce platforms, potential customers will be unable to locate your product if the listing is inaccurate. Adding relevant keywords, good-quality images, descriptions, and titles can also help the customers know more about your product and dominate their shopping decisions.

Learn More