Clothes/apparel used to be a necessity for living, and it still is, but more than a necessity, it has now become a style statement. The demand for clothing will never end, which is why it is one of the safest product categories you can use to sell on Amazon or any other eCommerce platform. If you are interested in getting into Amazon’s clothing market, then it can be very lucrative and competitive at the same time. Thousands of brands and sellers on this platform are into selling clothes only.
Individually Amazon has sold a massive amount of clothes in the past two years. It is targeted to upsurge the apparel sales by more than 45 % by the end of this year. You can also become a part of this profit as a brand or a seller. If you look at it from the customers’ point of view, more than 50% of Indian shoppers are now buying clothes on Amazon. All these figures indicate that selling clothes on Amazon is indeed a beneficial deal. If you want to capitalize on Amazon’s better performance on the clothing side but don’t know where to start, stay with us and continue reading this blog piece. This blog tells you what you need to know to Sell clothes on Amazon.
Spectacular Ways to Sell Clothes on Amazon
Create Your Account on Amazon
Take this primary step and create your account on Amazon. You will require a separate account from your Amazon buyer’s account for this. This process requires your GST and PAN information, along with your active bank account details. Once you set up your business account, you will require Amazon’s approval to list the clothes. It can take a few days to get their response after submitting the necessary information. You can use this time to do the market research and understand the demand of the customers. This practice can make you choose the suitable clothing to sell on Amazon.
Organize Your Product Listing
Right after Amazon’s approval, you need to do the product listings. It will be your product page that customers will click on to make a purchase. You need to include the following information while doing listings.
- Add product labels and barcodes
- Fix the price of your product
- Provide the shipping options
- Add high-resolution images of products
- Apply elaborative and product descriptions
- Add the size and color options
To sell on Amazon, your listing should always be incredible. You should always add high-resolution images to help the customer analyze the product closely. While selling clothes, your listing should include the size chart, color, fabric of the apparel, etc. Apart from these, you can also inform the customers about the apparel type or on which occasion they can wear them, whether it comes into casual wear or formal wear. To enhance the listing quality of your product, you can take advantage of any listing quality analytics tool such as etraKY BS.
Select a Business Model
While choosing to sell clothes on Amazon, selecting a business model is a crucial decision to make. At Amazon, you can select from four businesses to choose one for your online business establishment.
Private Label: You can develop your apparel brand and operate it as a first-party seller on the platform. However, this business model requires a good investment, and you have to build your brand awareness.
Retail Arbitrage: You need to buy apparel from an approved manufacturer at a discounted rate in this particular business model. You can resale those clothes on Amazon under your private label. It requires a decent budget to get started, along with decent pricing that you fix for those products.
Handmade: In this business model, you can sell one type of apparel instead of multiple clothing options. For example, you can choose a unique print, fabric, and design to make your handmade apparel. In the fashion industry, it is also known as “Artisan”. At Amazon, you will be charged a flat percentage instead of monthly seller or brand fees.
Wholesale: This business model requires you to buy clothes in bulk and sell them on Amazon via FBA (Fulfillment by Amazon) facility. In this specific model, you may require to get Amazon’s approval for each brand you want to offer your customer.
Get Along with Amazon Fulfillment Process
Now when you are ready to sell your apparel, the real question in this way is how will customers get their orders? To ease this issue, you can take the help of the Amazon FBA service. It means that Amazon handles your inventory, packaging, shipping, customer service, and returns as well. However, you need to pay for these services, but it’s worth paying as it minimizes half of your headaches.
You don’t need to track your inventory as the FBA service will take care of it, and you can use this time to improve your brand. It can also provide access to additional selling features like Amazon Prime eligibility. In such a way, you can deliver your orders on time without any hustle. This is the best way to impress your customers by offering them faster delivery and upsurging your sales accordingly.
Segregate the Group of Your Clothing
To become a renowned clothing brand now or later, you must take the help of ads. Initiating brand awareness and attracting customers to your clothing range is essential. For that, it is imperative to segregate the group of clothes on the basis of their style, type, size, color, and fabric. It can become more accessible for customers to choose one specific clothes.
If you’re selling various types of clothing, from men’s wear to kids’ wear, you need to make a specific segment for the groups. For example, women’s tops should always be seen in the women’s western wear segment with the specific segment “Women Top.”
Following Types of Clothes, you can Sell on Amazon
Amazon has a vast sub-category of clothing for women, men, and kids. Here we are mentioning all the sub-categories, and from these, you can choose the type of apparel to sell on Amazon
- All Western Wear
- Shirt, Tops, and Tees
- Jeans and Jeggings
- All Ethnic Wear
- Salwar Suits
- Sleep and Loungewear
- T-shirts and Polo
- Sleep and Loungewear
- Ethnic wear
- Ties and Socks
- Suits and Blazers
- Jackets and Coats.
Girls’ All clothing
- Tops and Tees
- Clothing sets
- Baby Girl
Boys All Clothing
- Clothing Sets
- Baby Boy
Amazon has become one of the biggest clothing markets in the world. If we talk about the Indian market, in India as well, customers are now preferring to shop for clothes from this massive marketplace. Millions of Indian shoppers come aboard to shop various apparel from Amazon, and in this way, sellers and brands cloud also earn significant profits. However, this eCommerce platform is highly competitive. To become successful, you need to represent your brand professionally. It will be best if you primarily focus on the product’s reviews part as well. In this regard, you can use etraKY BS for agile review management. Apart from that, the speedy delivery is also required for this business. For that, you can get along with Amazon’s FBA service.