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Amazon Brand Analytics Tool Archives - Etraky Brand Studio: Amazon Seller Software & Product Research Tools for FBA and eCommerce Businesses


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What is Amazon Keepa, & How Can You Use it for Your Online Business?

To increase your revenue as an eCommerce brand and seller, it is essential to keep up with all the latest market trends and new pricing strategies that your competitors are already using. For a successful Amazon business, it can be one of the essential steps to figure out which data to pay more focus on and how to make sense of it. It is essential to keep track of all your product movements on Amazon, whether you are associating with this marketplace on a shorter or larger scale. Apart from that, this enormous platform is fiercely competitive these days due to its popularity and customer base.

To get on the buy box, you must offer your product range at attractive prices to your customers. An impeccable pricing strategy can increase your rank on Amazon, and multiple data points can encourage you to break a stock purchase or liquidation move. However, Amazon doesn’t provide you the ability to monitor your data simply, but third-party tools may always attempt to fill the void. This is where Amazon Keepa comes into the light. Brands and sellers can use this software as price tracking software on this gigantic platform. This blog provides you with a deep knowledge of Amazon Keepa and how it can be helpful for your Amazon business.

A Brief Introduction to Amazon Keepa

Keepa is an Amazon price tracking software that can be used in two forms; website and browser extension. It can help monitor the prices of thousands of products that have been sold on this prominent marketplace. It can help you keep track of price fluctuations of similar products that you are selling on this platform. Having such data can help you figure out how much time it truly takes a product to get sold on Amazon, and you can also save a hefty amount with downward price notifications. You must know that downward notifications refer to the product prices that are actually available at a low price but due to lack of knowledge and understanding you keep selling them at a higher price which can ultimately lead to you to less sales because customers can buy them at a lower price from your competitors.

Mainly, Keepa provides you with data on Amazon’s product selling behavior. This tool provides you with your sales rank chart and price history charts. At the Keepa website, you can also acquire additional tools for product research, evaluation, and discovery. You also collect data on top trending and most searched products, as this tool collects essential data from customers every time they view or search for a product. Hence, it can help you create the most extensive list of products customers want. Because of this compelling feature, you must consider acquiring this tool that provides much more besides pricing charts.

How Does Keepa Amazon Price Tracker Works?

Keepa Amazon Price Tracker tool is available in two formats; browser and website. In the following points, you will get to know about both of these formats and how different they are from each other.

Keepa as Browser Extension

The browser extension of this tool is entirely recommendable as it provides access to highly detailed and powered graphing and data. Keepa browser extension provides an add-on extension for Google Chrome, Firefox, Microsoft Edge, and Opera. It can help you in doing product research while browsing Amazon. Once you install this browser into your system, it will automatically provide you with a new price history graph that will appear directly on your Amazon product pages.

Keepa as Website

You can also use Keepa as a website, which is considered the most fantastic version of this tool. At Keepa.com, you will find its entire range of features and can use them per your requirements. Suppose you have an extensive list of ASIN numbers that you want to track; believe it or not, it will be an excellent place to do so. The amount of data and essential information these tools collect is mindblowing. It is handy and easy to use and can accelerate your overall business.

Essential Information that Keepa Provides

As an online brand, you might understand that data on current sales and prices can not tell you the whole story of your online business. You have to go a little further to generate outstanding revenue and profits. However, your current sales rank and product prices may reflect the normal selling condition of a product. Still, many factors can make current data an indigent reflection of your future selling scenarios. These factors include the following information that Keepa provides you effectively and efficiently.

  • It provides seasonal sales data.
  • Data on temporary lack of supply
  • A datasheet of temporary supply surplus
  • Keepa provides information on changes in supply to competing products.

These are some of the factors you must have seen because of short-term changes to your sales rank and price. Historical data and competitive pricing information can make you apply thoughtful and tremendous product pricing strategies, and it can let your business snowball.

Various Ways to Use Keepa for Your Amazon Business

Here we have mentioned some of the crucial ways in which you can use Keepa for your eCommerce business. These steps can help you in using the extension and website as well. Let’s see how it is beneficial for Amazon brands and sellers.
Keepa is color coded, and for each essential information, it has a new color. It shows Amazon Products in orange, new eCommerce platforms’ products in blue, used marketplace products in black, and the sales rank of a product in green color. You can get an idea of a product’s performance just by looking at the screen.

  • It shows quick results and allows you to display date ranges of a month, three months, day, week, or all the data the extension has on your file.
  • You can also view a spontaneous display of a product’s pricing history.
  • You can find out the sale rank of your products.
  • While using this tool, you can remove a set of data if you feel that your screen is overlapping or if you want to focus on a single aspect.
  • You can also find out an Oos (out-of-stock) and in-stock history of any of your products.
  • While clicking on all data sets, this tool shows you a green line on a graph to precisely indicate your sales rank history over the date range you have selected.

 

Conclusion

Being in the eCommerce industry in today’s world requires various skills and tools to manage your business wisely and profoundly. In this manner, Keepa is one versatile tool you could ever find to make your Amazon business reach the heights of success. However, this tool is not mandatory but highly recommended because of its remarkable features. Tracking your overall sales profile can be one of the beneficial aspects of this tool. A sales history knowledge and pricing strategy are more than enough for the success of your Amazon business. Apart from Keepa, you can use listing analysis software such as etraKY BS to scale up your product listing quality and attain immense benefits.

 

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What is Merch by Amazon India? 5 Essential Things to Know!

Suppose you want to sell your merchandise and print-on-demand products through Amazon. Believe it or not, it is one of the best ways to earn spectacular revenue from this eCommerce giant. If you want to start your eCommerce brand and sell customized and unique products, you can go for Merch by Amazon India. However, for clarity, you must know that this feature is not yet available for Indian customers. Still, you can design and sell merchandise through this platform to western countries such as the USA, UAE, etc.

Suppose you still want to start a Merch business in India. In that case, you can sign up on Amazon as a brand or a seller and start selling custom-designed Merch in India at a lower upfront investment and earn tremendous monthly and weekly royalties. For Indian sellers and brands, it can prove to be the most alluring income source. This blog contains some remarkable knowledge about this fantastic service of Amazon India. Find out what are the benefits of selling merchandise online through this eCommerce platform.

A Brief Description of Merch by Amazon India

You must know that Amazon merchandise service is basically for individual sellers and brands who want to launch their own merchandise and print-on-demand products on this platform by taking advantage of Amazon’s distribution, print-on-demand operations, and speedy shipping. Some renowned brands such as Disney, Cartoon Network, and Marvel use Amazon Merch to sell their official merchandise to customers through this eCommerce channel. However, this is not only limited to big brands; small brands can also implement this service and get approved to sell their print-on-demand products through Amazon and earn decent revenue. Now, this question must have arisen in your mind: how does Merch work on Amazon? Well, you can understand it in the following steps.

  • First of all, you have to apply for the Amazon Merch business.
  • Once you get approval from Amazon to sell your merchandise through this platform, you must upload your artwork.
  • After that, you need to select your product type and color.
  • The next step will be listing your designs and artworks on this platform and adding product descriptions of whatever product you choose to sell. The product descriptions should be short, crisp, and informative.
  • Once customers start buying your products, Amazon will handle the product page, followed by production, shipping, and customer service, all with no upfront costs.
  • You will get a royalty for your designs and artwork.

More precisely, we can say that Amazon merch on demand helps you to increase your profits through the sale of branded products designed by you. It is quite an effortless process to get started and sell merchandise from a product page on this platform. It is entirely a new way to connect with your customers outside India.

Essential Benefits of Merch By Amazon India

If you are an artist or a designer passionate about selling your customized merchandise, then Amazon is the most suitable platform for you. You can earn tremendous benefits from Merch by Amazon India service. Here we have mentioned some of the significant benefits of this impeccable personalized business service by this eCommerce platform.

Earn Tremendous Royalty

Merch by Amazon India provides you an impeccable chance to generate royalty by selling every merchandise product. This platform provides you a tremendous chance to earn lifetime royalty from the artwork as well. You can sell your designs to Amazon and attain royalty from them in a compelling way.

Eliminate the Risk of Inventory

It works as a print-on-demand business model if you plan to sell merchandise on Amazon. Thus, you do not require to stock up a heavy inventory. This platform will print your t-shirt only when a customer places an order and then process it directly to them. So in this business model, you only need to send your designs to Amazon, and they will handle the rest. However, as a merchandise brand, you can also list your merchandise on Amazon and manage a small unit of inventory per the customer’s demand.

Implement Prime Shipping

The Biggest Advantage of Merch by Amazon India is their fastest shipping method. The merchandise business model on Amazon provides the eligibility for free Prime shipping to fulfill the demands of your customers as soon as possible. Although for customers, it will be standard shipping for customers, and they can pay some extra amount to get their orders faster than ever.

Reach Out to Millions of Customers

As the most prominent eCommerce platform worldwide, Amazon provides you this ultimate chance to offer your products to millions of potential customers. However, this platform can not give you the guarantee of a sale but provide great exposure to your products. It can increase the chance of sales. If your product has a unique feature and attracts multiple customers, you have a considerable chance to generate decent sales.

Keep Track of Your Success

Selling your merchandise products on this platform can provide you the liberty to go through Amazon’s analytics and comprehensive insights. This platform provides you with every kind of data, from what are your best-selling designs to the all-over growth of your revenue generation. You can easily track all your business growth on this platform. It is essential for any business because without it you can not accelerate your business growth.

Products That You Can Sell on Merch by Amazon

Here is the list of some of the utmost products that you can sell through merch by Amazon.

  • Tanktop
  • Premium T-shirt
  • Pullover sweatshirt
  • Pullover hoody
  • Customized Pen
  • Cushion covers
  • Sunglasses
  • Caps
  • Shoes
  • Bags
  • Water Bottles
  • Phone Covers
  • Diary

How Can You Calculate Amazon Royalty?

First, you need to understand that the Amazon Merch business doesn’t provide you with complete ownership of your designs. The royalty amount you receive from Amazon can get directly affected by the price you set for your merchandise products, excluding the tax amount and the fees of Amazon. Various factors that affect Amazon costs have been mentioned in the following step:

  • If you want to produce your merchandise products, then Amazon will pay you the amount per sale.
  • Taking Amazon FBA (Fulfillment by Amazon) services can affect your royalty as you need to pay FBA fees to this eCommerce platform.
  • Product returns and exchanges may affect your Amazon royalty.
  • If you want to protect your brand from fraud, you can take the fraud protection services of Amazon, which may also affect your royalty.

     

Conclusion

Thus, Amazon Merch is a cost-effective and profitable income source for many designers, creators, and for those sellers, and brands who want to start their eCommerce business at a low investment. But the only drawback of this business model is that it doesn’t allow you to sell your merchandise in India. Still, it is one of the compelling ways to generate impeccable revenue and make your business worthwhile. If you have the talent to start your own designer range, you can go for Merch and take advantage of this platform on a larger scale.

 

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Amazon Brand Registry: Essential Steps for Your Brand Registration!

Amazon, one of the most prominent eCommerce platforms, provides tremendous brand exposure. However, you are not alone in this game; it’s a tough competition, so it is crucial to saving your brand from any kind of fraud and other copy activities. Selling your products on this imminent platform is a great way to establish your brand and generate profit. But you must take essential steps to protect your brand from gaining this opportunity.

This is when the Amazon Brand registry is required to save your brand from the illegal activities of other sellers. Believe it or not, according to research, it has been found that more than 40% of sellers are into hijacking others’ listings and selling similar products. Enrolling in Amazon’s brand registry is the best way to protect your brand from such forgery. This enrollment is a one-time investment to protect your brand forever. This blog has mentioned all the essential information regarding registering your brand on this platform.


What is Amazon Brand Registry?

It is an Amazon initiative that is designed especially for brands to protect their brands and provide them Amazon’s access to upgrade their marketing features and have complete control over their brand. It helps them to protect their registered trademark on this eCommerce venture. Being a brand, you can enroll in this program through your seller central account. This platform has a fantastic setup of algorithms to compile product information from multiple brands and sellers. Hence, a brand registry on Amazon is highly recommended if a brand has various sellers selling its products online. It can restrict various forgery tactics of sellers, and brands can protect their products effectively and efficiently. Through the brand registry, it can become easier for you to complain to Amazon in case of listing and product hijacking, as it will be proof that a particular brand comes under your ownership.


Why Should Brands Enroll in the Brand Registry Program of Amazon?

 

  • To Protect and Shield Your Products from Hijacking

Brand registry on Amazon is an essential part of the growth of your business and protects it from hijacking. In the eCommerce industry, hijacking is the most common fear most brands have. Undoubtedly, Amazon is one of the massive competitive channels with millions of sellers. They don’t hesitate to hijack others’ listings to stay competitive in the market. In this regard, the Amazon brand registry allows brands to own the buy box completely. In case any seller tries to hijack the products, you can directly contact Amazon seller support to get it eliminated.

 

  • Provides Complete Control of Product Listing

One of the essential benefits of a brand registry on Amazon is it provides complete control over your product listing page. As a brand owner, you have complete ownership of the product title, product description, and images, and you can use product id instead of UPCs and EANs. No one can hijack or copy your product listing without your permission. On the other hand, to enhance your product listing from time to time, you can take the help of listing quality analysis software such as etraKY BS. it can notify you whenever your listing goes wrong.

 

  • Access to Allow Sellers to Sell Your Products

The brand registry provides you the access and power to decide who can sell your products. You can select a seller that sells the products under your listing. Following are some criteria on which you should not allow selling products to these sellers.

– Sellers who sell products under their brand name.
– Sellers who also manufacture products.
– Sellers who sell white-label products.
 – It will help if you do not allow such sellers to sell your products because they can customize your product, and there is the possibility that they may sell them under their brand name.


What are the Pros & Cons of Brand Registry on Amazon


Every feature has its pros and cons; nothing in this whole wide world is entirely perfect. Here we have mentioned some of the specific advantages and disadvantages of Brand Registry on Amazon.


#Advantages of Brand Registry on Amazon

  • It provides brands with complete control over their product listing.

  • This impeccable feature has a more efficient internal team to help you fix various issues (regarding product and listing hijacking) and provides information regarding inappropriate listing.

  • Enrolling with the Amazon Brand Registry feature can provide you with a monitor tool for the safety of your brand on this platform.

  • This feature offers you a dedicated internal team for escalating and submitting IP violation claims.

  • It provides you access to Amazon A+ content to enhance the content quality of your product listings.

  • The brand registry can increase product visibility via alternative advertising methods.

#Disadvantages of Brand Registry on Amazon

  • Registering your brand on Amazon cannot restrict other sellers from selling your product on this platform. (Apparently, you have to take action against them and convey to Amazon about your ownership)

  • As an online brand, you do not have the power to blacklist any seller from selling your brand, and this part can only be done by Amazon.

  • You can not submit infringement claims against any other sellers.

Step-By-Step Procedure For the Amazon Brand Registry Program

Create Your Brand Registry Account

To register your brand on Amazon, you have to provide all the legal and corporate information. After that, you will receive a text from this platform to validate your identity as a brand owner. In the next step, you will be required to accept the terms and conditions and other policies. You have to click on the save button at the final stage.


Enroll Your Brand

After completing the account verification process, next, you need to enroll your brand, which includes four exclusive criteria.

Brand Eligibility: On this page, you need to insert the name of the brand you want to register. You need to provide your brand logo as well. After providing these details, all you need to do is click on the next button.

Intellectual Property: On this page, you need to select a type of trademark for your brand, trademark name, registration number, and registration office. After filling in all these details, you simply need to click on the next button.

Characteristics: On this page, you need to describe a bit more about your brand. Provide seller account information, vendor account details, and if the products have GTIN, EAN, UPC, manufacturing details, license details, etc. Apart from all this, you may require to provide the details of states where products are distributed. After providing all this information, click on the submit application button.


Acceptance From Amazon

After submitting your application successfully, Amazon starts its validation process, which may take approximately ten days. After that, they will activate your brand registry and send a code to the registered trademark office. At this point, you need to reach out to the trademark office, make them aware of this process, and tell them to forward the code to you. Remember, this code is an essential part of this process, and only then will you be able to log in to your Amazon seller central account. Once you log in to your account, you must paste the code and hit the go button. After entering the code, the process of Amazon brand registry may take 1-2 working days to complete the process.


Conclusion

Thus, this is why a brand registry is imperative in terms of establishing your brand on Amazon. It is one of the most remarkable ways to protect your brand reputation in the marketplace and let your business thrive without further hurdles. Suppose your brand has various products, then it has to be activated for all the products. As a brand owner, you must spend time on the brand registry because it is the most helpful way to protect your listing and save your products from hijacking on Amazon. On the other hand, this process is also crucial in terms of staying competitive and unique in the market.

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Top Trending D2C Brands in India That Are Ruling The Industry!

The ever-emerging eCommerce industry is a blessing for Indian brands and sellers. It allows them to connect with millions of customers from all over the country and simultaneously increase their business growth and revenue. However, this industry has various business models, and one of the most famous ones is D2C, which refers to direct-to-consumer. The D2C eCommerce market is growing furiously, and it has been predicted that by the year 2024, this business model may become a 100 billion dollar market.

The D2C industry has flourished significantly post the Covid-19 pandemic. If we look at the numbers, as of 2022, India has more than nine hundred D2C brands. Associating with various marketplaces, brands have established their eCommerce platforms to connect with customers directly. In this blog, we have mentioned some of India’s top trending D2C brands. If you also desire to establish your brands and adopt this business model, you must go down and read the journey of these following brands.

Top Eight Trending D2C Brands of India

 

MamaEarth

This beauty brand started its journey at a meager speed, but today it is recognized as a unicorn startup of India. It was founded by Varun and Ghazal Allah in the year 2016. Nowadays, it is tremendously popular among new generations. Mamaearth not only produces products for women but also for newborns and children. In the coming years, it will also add new product categories. It is not an easy task to sell products for kids as a new brand. It is really tough to gain customers’ trust for new brands, but this brand has cracked that trust by directly selling its products to customers. They had run a massive advertising campaign to sell their products to their targeted customers.

Pepperfry

When talking about stylish yet long-lasting types of furniture, Pepperfry is the first name that comes to mind. It is one of the famous D2C furniture brands in India that sells online furniture on its eCommerce platform. This brand was established in 2011 by two prominent Mumbai entrepreneurs; Ambreesh Murthy and Ashish Shah. Pepperfry has warehouses all over India that help them to deliver their products as quickly as possible to their customers. In the past few years, Pepperfry have rapidly expanded their business and now deal in Home Decor and essential home appliances products also. The individual seller can also list their products and sell them on this platform. Pepperfry also has its physical stores in various prominent locations in the country.

BlueStone

Jewelry designs have always been women’s first attraction, and Bluestone has changed the traditional way of buying jewelry. Today, one can simply buy their favorite piece of diamond or gold from the direct-to-consumer platform of Bluestone. This platform offers more than eight thousand jewelry designs in pendants, rings, earrings, bangles, bracelets, necklaces, etc. Gaurav Singh and Vidya Natraj founded this unique eCommerce platform in 2011. This platform follows an omnichannel way of selling its products. Bluestone has various investors, including Ratan Tata and Seema Capital. Bluestone has witnessed continuous growth and accomplished its goals of revenue generation.

Country Delight

Today customers not only buy clothes and other accessories, but they have the ability to buy even milk and other daily essentials from an online platform. The popularity of Country Delight is growing with each passing day. This D2C platform was established in 2013 by Chakradhar Gade and Nitin Kushal. Country Delight has an impeccable range of products such as milk, ghee, cottage cheese, vegetables, and fruits. Customers can subscribe to their services and get desired products daily at their doorstep. This platform has served over 1.4 million customers across the country in the past year. In the coming years, this D2C brand can deliver its products to more than seven billion customers across eleven Indian states. That is why it is counted as one of India’s top trending D2C brands.

Licious

In this fast-paced world, most of us haven’t had that much time to visit a butcher shop and buy meat and fish in a traditional style. However, D2C brands like Licious have eliminated this problem by effectively offering the best quality of clean and hygienic meat, chicken, fish, eggs, and other meaty products. This platform is highly recommended for the distinct quality of meat and seafood. It has more than four thousand employees who are dedicated to serving the customers within time. This platform has more than one million customer base at present. Abhay Hanruja and Vivek Gupta established Licious in the year 2015.

Bewakoof

Bewakoof is one of India’s top trending D2C brands that are quite popular among the young generations. This platform sells a wide range of trendy quoted t-shirts, dresses, footwear, mobile accessories, and other products. They have a partnership with Disney, DC, Star Wars, Marvel, and F.R.I.E.N.D.S., and this platform sells their merchandise, clothes, and other accessories also. This platform was established in April 2012 by Siddharth Munot and Prabhkiran Singh. This platform claims to sell more than one crore of products to approximately sixty-five lakh customers in the past year. They are aiming to make a record of selling more than two thousand crore products by the end of 2025.

LensKart

No one has ever thought that they could buy eyewear from an online platform. The emergence of Lenskart in 2010 has made it possible for ordinary people to buy their glasses online. This platform sells reading glasses, sunglasses, computer glasses, kids’ glasses, and lenses. The founder of Lenskart, Peyush Bansal, has completely changed the traditional way of buying online glasses. Customers can buy their choice of glasses from this specific platform at a reasonable price. Lenskart doesn’t allow retailers to sell their products on other eCommerce platforms.

Sugar Cosmetic

Beauty Industry is an ever-demanding industry all over the world. Women are always keen to try out new products when it comes to beauty and makeup and stick to one if it fulfills their requirements. With this vision, Vineeta Singh established this platform in 2015. This cosmetic D2C brand mainly targets women between the age of 18-25. In the current scenario, they have more than 3000 retail locations in more than 140 cities in India. Sugar Cosmetics also sells its products on eCommerce platforms such as Amazon, Flipkart, Nykaa, Purple, etc. They have an alluring range of beauty products such as foundation, mascara, compact powder, lipstick, eyeliner, etc.

Conclusion

Hence, above are some of India’s top trending D2C brands that have come a long way yet established themselves as the most popular brands in India. The D2C business model is expensive to acquire as you have to manage everything independently. However, if you have a vision of selling your unique products and earning decent revenue, you can go for this one. To manage your operations, you can take the help of etraKY B.S. This software provides you with the services of stock availability, listing analysis, review management, etc.

 

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What is Amazon A+ Listing, and How is it Beneficial for Your Brand?

Content is the king, and it will remain the same forever. As an eCommerce brand, you need to focus tremendously on product listing because it is something that represents your products on various online marketplaces. The presentation should be impactful and alluring along with attracting power so that customers desire to buy your products. A good listing involves an excellent quality of content, which you require to stand out from the competition. Not every marketplace understands the importance of product listing with great content, but Amazon understands its importance.

That is why Amazon provides an impeccable way to improve your product listing and constantly increase your sales. It provides you immense ability to create Amazon A+ content to improve your sales and increase your overall conversion rate. It can help you with scaling up your brand awareness as well. It requires an Amazon A+ content tool that you can find on the seller central page. It allows brand owners to design their listing more uniquely and creatively. In this blog, we have mentioned A+ listing and how it can benefit your Amazon business.

“According to this giant eCommerce marketplace, A+ content can help in increasing overall sales of an individual product by approximately 3 -10% approximately. If you have any confusion about this number, you can refer to an analysis performed by our survey, in this study they have analyzed 24000 websites that have experienced some around twelve billion impressions during the month of July and December. It has also been discovered that multimedia content can help in increasing impressions by three times.”

A Brief Description of Amazon A+ Listing?

Amazon A+ listing or A+ content is one of the excellent ways to enhance your conversion and customer trust in your brand. It can help you rank higher on Amazon’s search results or SERP pages. It is available for all registered brands, third-party sellers, and vendors. It includes multimedia content to make your product page enticing to potential customers. High-resolution images, high-definition videos, and premium content for the product description and title are the primary requirements for an A+ listing on this eCommerce platform. This premium content feature allows brands and sellers to use impressive text and images to replace product descriptions of their branded ASINs (Amazon standard identification number). It is a step ahead of the typical content interpretation that usually brands and sellers create to represent their products on this eCommerce platform. So we can say that Amazon A+ content is something that you require to dress up your products with, and your products are ready to hit the market.

Essential A+ Listing Guidelines for Brands

 

  • There are a few significant elements that you should keep in mind before implementing an A+ listing for your Amazon products.
  • Always keep in mind that A+ content can not improve your page ranking on this eCommerce platform as it requires a thorough optimization of your listings.
  • Before fulfilling the A+ content requirement and making your page live, it is essential to ensure that the content you have used is detailed to make your product representable. Once your page goes live, you only have two days to make any urgent or essential changes.
  • Your A+ content can get rejected by Amazon if in any way you mention your competitor or about their products.
  • The text and images you will use should be unique; you can not put copied content in your listing.
  • You are limited to only five product listings per vendor as a brand. So you need to choose your products more wisely and precisely.

Compelling Benefits of A+ Listing On Amazon

 

Up-Scale Your Conversion Rate

According to recent research conducted by Amazon, it has been found that the average conversion rate can increase if a brand uses an A+ content description by more than 5%. If a hundred customers visit your product page, at least thirty out of them can bring conversion to you. But if you want to increase this number, you must implement an A+ listing on your product pages. In addition to that, if you want, you can take the help of listing analysis software to enhance the quality. A+ listing can help you attract more customers and ultimately upscale your overall conversion rate.

Minimizes Returns Rate & Improves Ratings

Amazon A+ listing also provides you a better opportunity to elaborate on your products in detail. Adding great images, descriptions, infographics, and videos can provide a better understanding to your customers about your specific products. In such a way, they can understand what your product is all about, how it is beneficial for them, how it works, and why they must buy it simultaneously. Such essential information can automatically minimize the return rate and improve your ratings simultaneously. Implementing A+ content to your listing can influence the shopping decision of your customers. Suppose they already know about your product and have maximum clarity about it, hopefully. In that case, they will not return their orders and can also add positive reviews and ratings to your product page.

Represent Your Product From Every Possible Angle

Amazon A+ listing provides an outstanding feature to show off your product from every possible angle on this marketplace. This feature of Amazon allows you to add many images and modules to your product description that can effectively help you stand out from the crowd. It provides more than fifteen module options; you can find it on your seller central page and affix your product images from various angles. It provides an impeccable opportunity to be creative with the images and graphics to keep your customers engaged. This specific way of product presentation can add ample customers to your list and make your business thrive to the next level.

Make Your Customer Aware of Your Brand Story

Such kind of listing ability provides you a chance not only to sell your products to the customers but to your brand as well. Adding A+ content can increase your brand awareness by educating your customers about your products in detail. You can tell them your side of the story and add a good reason why they should buy your product. If they find your brand genuine and valuable for them, it will help you add more loyal customers to your list. You can add two lines with the product description about your brand story, which can do wonders for your brand.

Essential Steps to Create Amazon A+ Content

  • Go to your Amazon seller central page, click advertising, and then click again on A+ content.
  • Start creating A+ premium content for your product page.
  • Write enhanced product descriptions and additional content.
  • Add the language and name of the content.
  • Then click to add a module.
  • You can select various modules to add your brand logo, image header, standard four images with text, etc.
  • Now you need to apply your ASIN.
  • The last step is you need to review your content, and then you can submit it and wait for acceptance from Amazon.

Conclusion

Thus, implementing creative and high-quality content along with high-resolution images, videos, and infographics can make your product listing a+ listing on Amazon. It is crucial to make your content consumable for your customers. Do not overhype your product but creatively specify all the vital details. You can also use alt-image keywords to enhance the visibility of your product on the Amazon SERP page and on the Google search result page. Analyze your competitor’s products’ page and try to enhance your listing quality accordingly and better than theirs. You can even use listing analysis software to upscale your listing from time to time. In this regard, you can come along with etraKY BS.

 

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Startling Ways to Automate Your eCommerce Business in 2022!

To start an eCommerce business in a full-fledged manner, it is essential to implement automation with it. Every aspect of online business should be handled effectively. There are multiple tasks that you need to handle on a daily basis if you are in the process of establishing your eCommerce brand or have already started your journey. Managing stocks, payments, maintaining pricing across channels, implementing accurate product listing, etc., can not be done effectively without automation. It may require a lot of time and effort to manage all these aspects of this massive industry if you think you can do it manually or in a traditional way.

It doesn’t matter how hard you work to make your brand stand out in this competitive world. All that matters is how effectively you are executing every step and how well you are serving your customers. During the expansion of your business, you may experience the need for automation automatically. Without taking the help of automation, the rapid growth of your business might get stuck. It will help if you are assured that you are selling the right products and efficiently fulfilling the customer’s demand. In this blog, you will learn about multiple startling ways to automate your eCommerce business and its requirements.


Why Do You Need to Automate Your Online Business


Since we entered the compelling world of digitalization, customer expectations have become higher than ever before. They want everything in an appropriate and well-managed manner. Automation is the need of this hour to provide dynamic customer service and manage your business efficiently. Today, various software available in the market has compelling automation capabilities to enhance every aspect of your online business. Let’s concentrate on some of the astonishing ways to provide automation to your eCommerce business.


Spectacular Ways to Automate Your eCommerce Business

 

Manage Your Reviews & Feedback

As an eCommerce brand, you must know the importance of reviews and feedback. It has the capabilities to make or break your entire business. While shopping for any online products, more than 65% of customers rely on online reviews. If they find that your products contain various positive reviews, they can buy the product in one go. On the other hand, even if you are selling a great quality product, but you do not have positive reviews or there are no reviews at all, it can drastically affect the shopping decision of customers.

To escape such a situation, you need to encourage your customers to leave their valuable feedback after making a purchase. In this regard, you should send them emails and messages from various mediums. But the most critical factor is whether you are managing your reviews or not. Take it straight; you can not manage your reviews without automation. An analytical software such as etraKY BS with the review management feature along with various other features can help you with it. It can manage all reviews in a single dashboard and let you concentrate on each feedback. To know more about the review management system, you can click on this link.


Keep an Eye on Your Stocks

Traditionally managing your stocks can put you in the situation of Oos (out-of-stock), and such a situation can disappoint your customers and may weaken their trust in your brand. But on the other hand, if you implement automation to this aspect of your business, you can not only generate ultimate revenue but also build a solid customer base. Several software in the market works as a stock availability monitoring tool. It works as a watchdog and keeps track of your stocks effectively, and such software sends you a notification every time a product gets out of stock or back in stock.

In this way, you can keep your stock updated and can provide a pleasant shopping experience to your customers. Such automation is necessary to stay competitive in the market because once a customer experiences the Oos situation, they can quickly switch to your competitors.


Re-Target The Abandoned Cart Customers

According to the latest survey, approximately 72% of shopping carts get abandoned by customers because of various reasons. However, by taking the help of automated software, you can re-target those customers to come back and complete the checkout process. There is multiple powerful software available in the market that automatically reminds the customers about their abandoned carts. In this process, all you must do is integrate your ERP system with such software that can automatically send emails regarding the abandoned carts to every customer. Sending manual emails to every customer is a time taking process, so it’s better to take the help of automation.


Analyze the Every Move of Your Competitor

In the process of generating tremendous sales and building a vast customer base, you must keep an eye on every move of your competitors. It can affect your business if you do not analyze their strategy and offer something more specific to your customers in comparison to your competitors. But how will you do that? It is pretty tough to know every move of your competitors without taking the help of any robust competitor tracking tool. Such software can work effectively and provide accurate results by analyzing every move of your competitors. This kind of automation can effectively let your business survive in this fiercely competitive era of eCommerce. Apart from that, such automation can also help you stay competitive and intensify your overall business growth.


Accurate Product Listing

As a brand or seller, you need to list your products on multiple eCommerce platforms before you start selling them. You need automation to execute this process successfully by adding high-resolution images, elaborative descriptions, and engaging product titles and videos to your product page. You should do this part of the eCommerce business appropriately because it lets your product appear in the search results on multiple platforms. Adding relevant or top searched keywords with descriptions and titles is required to make your products searchable.

However, we are all human, and we are prone to make mistakes, but a single mistake regarding the listing process can have an adverse effect on your online brand. However, with the help of listing quality analytics software, you can execute this aspect accurately. Such software can notify you whenever a listing goes incorrect or requires any enhancement.


Conclusion

Thus, these are some of the fundamental reasons why you need to automate your eCommerce business and how you can automate it. In today’s world, speed matters a lot; none of the businesses can survive for a longer time without automation. This scenario is not only in the eCommerce industry but also in other industries. Automation is the only way to help your business expand and flourish to meet the deadline and serve your customers dynamically. Customers prefer online shopping because they can buy almost anything sitting in their comfort zone.

They want their order delivered to their doorstep as quickly as possible. To meet such expectations of your valuable customers, you need automation in your online business. As mentioned above, various software available today can automate the various aspects of your business.

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A Complete Guide to Amazon FBA Onsite, Including its Benefits!

Over the past few years, the gigantic eCommerce platform Amazon has done remarkably well to upgrade its market share in the emerging eCommerce industry. Because of its effective seller-centric programs, such as FBA (Fulfillment by Amazon) and SFP (Seller fulfilled prime), millions of sellers from different countries of the world joined this platform to reach out to a broader range of customers. In 2018, Amazon introduced FBA onsite, especially for its third-party sellers looking for a pocket-friendly way to use FBA logistics service without any storage fees.

The Ultimate Goal of this Amazon program is to consolidate shipping and delivery services for sellers while also convincing others to use this quintessential service of Amazon. As an Amazon seller, if you also find it challenging to pay the FBA fees, you can opt for FBA onsite. In this particular blog, you will get to know about FBA onsite along with its benefits. You will know how to take advantage of this service and make it a more profitable service for yourself. What are we waiting for? Let’s go in and find out the basics about FBA onsite that you must know are?


What is Amazon FBA Onsite?

FBA Onsite is a slightly more simplified and upgraded version of the Amazon SFP program. It is an attempt by Amazon to get aboard more sellers who prefer to pay a minimum fulfillment fee. FBA onsite was created for sellers who have previously ignored the Amazon FBA service because of the massive changes. As a seller, you must know that the FBA onsite program is a warehouse management solution that diminishes the storage fees, decreases overhead costs, and improves the delivery experience by resolving the shipping issues.


How to Attain the Amazon FBA Onsite Service?

The FBA onsite program is based on invite only. There are no such rules that you have to follow to take advantage of this service. If you have been selling your products on Amazon for a very long time and have a solid customer base, and there are no complaints regarding your orders, Amazon can probably send you an invite for FBA onsite service. For this compelling service, Amazon also considers those who have their own warehouse. Clearly, we can say that this beneficial program is not for newcomers but for the established brands and sellers.

This program is for multichannel sellers or brands selling their products on various eCommerce sites. The real target of this program is sellers who may be keeping a few of their inventories outside of Amazon due to cost and are only offering Amazon Prime customers part of their entire product portfolio. You can say that the overall drive is to get more products eligible for Prime. Although there are no such specific criteria for FBA Onsite, here we are mentioning some of the best practices that can help you in receiving an invitation for this individual program.

  • Pack all your order units before the shipment date.
  • On time shipment and the accuracy should not be less than 99%.
  • There should not be more than 1% of the cancellation rate.

Accuracy in these three factors are really essential for attaining the FBA Onsite program.

 

How Does Amazon FBA Onsite Work?

In this individual program of Amazon FBA, Amazon tends to ship products to customers directly from a seller’s or brand’s warehouse. Once you enroll in this program, you can invite Amazon executives to determine your warehouse and ask them to set up an “Amazon node.” Amazon node basically refers to a specific warehouse area dedicated to FBA where Amazon executives can come and collect products and ship them to your customers.

In the FBA Onsite program, Amazon does not take care of your stocks, you need to manage to own your own. If you want to escape the situation of Oos (out-of-stock), you can get along with stock track reports software such as etraKY BS. To enroll in this program, you can choose the seller fulfilled program; it can become easier for you to store and ship the products on your own. FBA onsite program effectively helps you select an existing carrier that will deliver the product to the customer on time. This essential program can minimize the hassle of selecting a third-party delivery provider for your orders.


What is the Amazon SFP Program?

To better understand Amazon FBA, it is essential to know about Amazon’s SFP program. SFP refers to Seller Fulfilled Prime; it is one of Amazon’s tremendous order fulfillment programs to implement high-volume sellers to sell their products under the Prime label and ship orders within two days to its customers. This program was launched in 2015 to fasten the order fulfillment process. Now the question is how it is related to the FBA onsite program. Well, if you are already a member of the SFP program, it can increase your chances of getting an invite from Amazon for the FBA onsite program.


What are the Benefits of the FBA Onsite Program?


Here we are mentioning some of the compelling benefits of the Amazon FBA Onsite program that can help you to understand its importance in a better way.

  • Amazon’s FBA Onsite program can save time and money by using FBA services just to pick up the orders and deliver them to your valuable customers.
  • FBA Onsite minimizes the need to store your products at Amazon’s warehouses. It automatically cuts the shipment charges and fastens the delivery process.
  • Getting enrolled in the FBA Onsite program minimizes the stress of product delivery. It will be Amazon’s responsibility to deliver your products in the minimum time.
  • Amazon itself selects its logistic partner or third-party delivery services to deliver the product as soon as possible quickly.
  • Reducing the need for warehouse storage automatically removes the storage charges.
  • According to Amazon, it abolishes shipping costs by more than 65%.
  • It gives you more control over your stocks and makes it easier to restock or remove any product from the stock.
  • As an Amazon FBA Onsite seller, it allows you to access the other services of Amazon, such as PRIME, subscribe and save, etc.

Apart from all the benefits, it will be best if you consider that FBA Onsite is much faster, simpler, and cheaper than any other current program of Amazon.


Conclusion

Thus, if you are an experienced seller owning a warehouse and serving a massive number of customers, you can get an invite from Amazon for getting enrolled in their FBA Onsite program. In this way, Amazon has cleverly resolved its problem of warehouse overloading by empowering the sellers and brands to manage their stocks in a better way. Apart from that, it is quite a benefit for you as well because it saves your essential time and money and efficiently boosts your sales. As a seller or a brand, if you are struggling on delivery fronts, FBA onsite can resolve your problem.

However, getting an invite from Amazon for this program is not easy, and neither can you apply for it. All you can do is deliver a great shopping experience to your customers and expand your business to the next level. As we have mentioned in the above paragraphs, Amazon prefers to provide this service to those who have a great hold on this eCommerce business and are dealing on a larger scale. So, it should be your ultimate goal if you want to take advantage of the FBA onsite program. It will be best if you concentrate on making your business more powerful than ever. That is the only way that may lead you to attain this exceptional program of Amazon.

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How to Set Price of Your Amazon Products to Increase Profitability!

Whether it is eCommerce or any other business, everyone has the only ultimate goal to generate as many sales as possible. Specifically, in the eCommerce industry, various factors influence a customer to buy your product, such as product reviews, images, descriptions, and pricing. Pricing is a crucial factor affecting the customer’s shopping decisions. That is why to reach the buy box section on Amazon; it is necessary to implement a robust pricing strategy.

A solid pricing strategy doesn’t mean that the price of your products needs to be too low or too high. The primary motive behind this is to implement pricing strategies that can attract your customers and add value to your business. In the enormous world of eCommerce, where customers have thousands of product choices, the price can prove to be a deal-breaker for you. According to a recent survey, only a few percent of customers do their research before buying a product online. A significant number of customers do the pricing search by visiting various eCommerce platforms. They usually visit the other platforms to compare the price of the product they want to buy. Pricing is one of the essential aspects of etraKY’S SCRAP model, and you can click here to know more about it in detail.

In this particular blog, we have mentioned some essential factors that can help you implement a decent pricing strategy for your Amazon products.


Spectacular Ways to Set Up the Price for Your Amazon Products


Before setting up a price for your Amazon products, you must go through several calculations to help you implement an intelligent pricing strategy.


Calculate all the Costs and Fees

Before deciding on your products’ selling price, you must find your overall cost. The actual cost of a product involves a lot of factors that need to be considered at the time of setting up a selling price of the product. To calculate total costs, you need to consider the following:

  • In order to determine the total manufacturing cost of the product, you need to assess the cost of the raw materials used to manufacture the product, such as clothes, plastic, fiber, wood, metals, etc.
  • Find out the actual cost you spend on storing the products in a warehouse. You must also calculate this price if you are an Amazon seller using the FBA(Fulfillment by Amazon) service.
  • Figure out the shipping charges you need to pay to move your products from the manufacturers to the warehouse and then deliver them to the customers.
  • Evaluate the price of the ad campaigns you run to promote your products.
  • Calculate the return fee by analyzing all the profit margins that you have lost because of the return, including the 20% return charge that Amazon keeps a commission on returned products.

Hence, before fixing the actual selling price of the product, you must figure out all these charges involved in selling your product on Amazon. All these calculations can help you set up an accurate profit margin on every product sold. Apart from that, you can also get along with a product price analysis software such as etraKY BS. It can provide you with the necessary information regarding your competitor’s price and then help you to set a great price for your product.


Get to Know Your Customers

Knowing your customers appropriately can also help you set a reasonable price for your Amazon products. To increase your profitability, it is essential to read the mind of your customers and know what they consider before buying any product on Amazon. To understand them, you can go through the review and rating section. Here you can find helpful information such as complaints about the products and the other preferences of the customers. Most customers prefer to buy products at a lower price, so you need to apply some tactics in such a scenario. Suppose if your product costs rs200, you can set it for rs199. It can make them think that they are buying a product from the range between 100-200. Analyzing the customers’ minds can also help you set up the price of your upcoming products.


Analyze the Pricing Strategy of Your Competitors

The eCommerce marketplaces are pretty competitive when it comes to pricing. Remember, you are not the only one in the market; many others are selling similar products as you. To make your Amazon business more profitable than ever, you must analyze your competitors’ pricing strategies. Search for similar products on Amazon and find your competitors. It can be a crucial process, especially if you are a new seller or brand in the industry. Find out your competitors’ prices and then set a reasonable price for your products.

However, if there are customers who prefer to buy low price products, then the customers who prefer to buy a quality product at a decent price also exists. So, keeping all these factors in mind, you can successfully set up an original price for your product. In this regard, you can also take the help of competitor price tracking software such as etraKY BS. It can provide you the visibility of your competitors from various channels in a single panel. It can help you analyze your competitors’ pricing strategies more effectively.


Take the Help of the Automated Pricing Tool

If you sell products on Amazon, you must know that you must win the buy box section to increase your sales robustly. The majority of customers want to buy a product at a lower price. So there are more chances that the lowest product price of any category may win the buy box. Now the problem is how will you get to know the lowest price of any product? At Amazon, you can take advantage of the automated pricing tool that can automatically set up a reasonable price for your product depending on the changes in prices of your competitors.

It can help you be competitive and win the buy box. You can use this advanced service of Amazon before setting up a decent price for your products. This tool can save you time every time you spend evaluating your competitors’ prices.


Conclusion

In such a way, you can also implement the strategies mentioned above to set up an accurate price for your Amazon products. Setting up decent product pricing may take time, but spending the required time on this aspect of your business is highly recommended. Pricing can be one of the reasons if you are missing out on obtaining a higher profit margin. All your efforts can be unsuccessful if you cannot set an advanced pricing strategy for all your products. That is why it is essential to gain customer insights, competitors’ pricing strategies, and the calculator of the overall cost of a product.

All these factors can help you fix your product’s selling price. If you are still ignoring this essential aspect of the eCommerce business, it can be the reason for your business’s failure. So before anything else you must focus on setting up dynamic pricing for your Amazon products. At last, we would like to suggest that instead of taking the service of Amazon’s automated pricing tool, you should go for etraKY BS. It can help you in many ways, from analyzing your competitor’s pricing to helping in maintaining price hygiene across the channels.

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Compelling Tips to Prepare Yourself for Amazon Prime Day 2022!

Your most awaited Amazon Prime Day sale is just around the corner. This eCommerce venture is all set to host the 6th Prime day in India. From July 23rd to 24th Indian customers will witness the most astonishing sale of the year. As an Amazon seller, it can be the most enormous opportunity for you to reach out to new potential customers by selling your products on a broader level. This sale can be beneficial for customers as well as for sellers also.

Every year Amazon provides this chance to its sellers to attract more customers during the Prime day sales. As you know, this eCommerce giant is the most popular online shopping platform in India, and customers also wait for this day to avail of huge discounts. It keeps getting bigger, giving you plenty of opportunities to increase your sales and revenue. However, if you are still not prepared for this day, this blog can help you immensely. We will share some essential tips that can help you make the most of this day. You can promote your products and brand during this enormous Prime day sale and make a solid customer base. So let’s get in and find out what else there is for you in this blog.


What is Amazon Prime Day 2022?

Before diving into the tips and tricks for preparation for this day, it is more important to understand what Amazon Prime Day is. Well, it is one of the massive online shopping events of the year, sponsored absolutely by Amazon itself. This event was introduced in 2015 to celebrate the 20th anniversary of Amazon. The very first Amazon Prime day sale was a one-day event exclusively for its Prime members. It evolved gradually because of the customers’ demand. In India, the event will kick in by midnight on July 23rd and end on July 24th. It can be a great day for Amazon Prime members as they can save a lot of money on a wider range of products, including electronics. As a seller, you can take advantage of this day by selling more and more products to potential customers.


Prime Day Preparation Tips for Amazon Sellers/Brands

Amazon Prime Day is knocking at the door, and you need to buckle up and gather everything together to make it a successful affair for you. In this regard, you can follow the following tips to make yourself all set for this upcoming event.


Start Making Combos of Products

Your goal should be on this Prime day is to sell as many products as you can, and the best way to do so is to gather a bunch of items and prepare alluding combos. It can save your individual costs related to selling a single product. You can select several low-selling products from your stocks and sell them in a combo form during the sales. Customers also prefer to buy combo products, which can be an excellent opportunity to generate sales even on slow-moving stocks. To make it more inviting for your customers you can offer extra discounts.


Watch Out for Your Stocks

To make the most of this Prime day sale, you must keep an eye on your stock availability. Delicate stock management can affect your online business, and this sales-generating opportunity can go into vain. Before starting this, you must have a clear idea of your available and unavailable products in stock. The elementary purpose of eCommerce stock management is to meet the demand of the customers and fulfill their requirements. If you analyze your stocks on a daily basis, you can also understand the upcoming demands and trends and sell the products accordingly. You need to understand that you can not take any chances regarding this. To make the most of this event, you can take the help of stock availability analysis software such as etraKY BS. It notifies you every time a product goes out of stock and you can take action in real-time. So, it is time to grab this software and generate heavy revenue during the Prime day sales.


Enhance Your Product Listings

Sales also depend on how you introduce your product to your customers. In this way, product listing plays an essential role. It makes your product visible and attractive on the platform. Before the sales start, you must implement a product listing quality analysis for all your listed products on Amazon. It works towards managing the quality of your products in terms of the product description, product title, images, videos, and meta tags. A good quality product listing refers to a high-quality image, relevant keywords, elaborative product description, and the title product title. Somehow if you fail to match all these criteria, you may not be able to gain the customer’s attention. But do not worry as you can take the help of listing quality analysis software etraKY BS. It can help you in enhancing the quality of your product listing.


Adjust Your Price to Stay Competitive

During this Amazon Prime day sale, every brand and seller will try hard to set such a price that can force the customers to make a purchase. On the other hand, customers prefer to buy high-quality, low-priced products. So your pricing strategy should be really unique to stay competitive during this upcoming event. Undoubtedly there will be considerable price competition on Prime day, and if you want to win the buy box, you can take the help of price tracking software such as etraKY BS. It can help you peep into your competitor’s pricing to set a dynamic price for your products. Get this thing straight during the sale, and customers will have numerous options to buy a similar product from others you are selling. So it is pretty vital to implement a great pricing strategy.


Formulate an Advertising Budget

To make most of the Prime Day sale, you must promote your products with the help of Amazon PPC ads. During the sale, there are prominent chances to get more clicks. It can divert more and more customers to your product page, and there is the probability of generating tremendous sales. By investing a little amount in the advertisement, you can attain immense success during this upcoming event on Amazon.


Conclusion

So, folks, what are you waiting for? The time has come when you need to get yourself prepared for Prime Day. We hope the above tips will help you set a benchmark during the sale. As a brand or a seller, it is necessary for your online presence to get ready today and avoid the last-minute hassle. Thus, you should get started as soon as possible to take advantage of Prime day to generate revenue and connect with millions of new customers. In this regard, you can use etraKY BS‘s help to minimize most of your present problems and prepare yourself for Amazon Prime Day 2022.

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How to Sell Private Label Products on Amazon & What’re its Benefits!


Amazon is undoubtedly one of the substantial eCommerce marketplaces all over the world. It is one of the famous and most recommendable eComm platforms in India as well. Most of us use this compelling marketplace to earn a wealthy living, from sellers to brands. If you want to establish your business as an online brand, you can sell your products under your private label on Amazon.

At Amazon, you have the advantage of selling your products with your private label. It allows you to start your product line and make your brand popular among millions of customers. This unique strategy can also help you to stand out from the competition. It also has the immense potential to generate significant revenue for your business. If you were not aware of this term before, this blog provides you with further information regarding private label products. This blog covers what private label products are and why they benefit you. So let’s get in and find all the crucial information about it.


What are Private Label Products?

A private label product is basically manufactured by one company to be sold to other individuals who want to sell those products with some modifications and by their own label on them. Modification is your choice, and if you want, you can sell the product as it is just by affixing your brand label on it. But it can be more beneficial to sell products with slight modification because there is no use in selling the same product as your competitors are already selling. Suppose the customers are already complaining about the exact product you have decided to sell, they may also complain about yours.

But if you sell that product by doing some rectification, there is the possibility that customers may like your product more than others. To establish your brand on Amazon, you must sell private label products. To make it a hassle-free process, you can take advantage of Amazon’s FBA (Fulfillment-by-Amazon) service. You can get your products from Alibaba and any other wholesale traders as a seller.

 

What are the Benefits of Selling Private Label Products?

If you are still have confusion about whether to sell private label products or not, you need to check out the spectacular benefits of this business idea. Doing it adequately can be beneficial for your online business. Let’s see what the benefits of this unique business idea are.

 

Product Customization

The unique benefit of selling private label products is that here you have the opportunity to customize the product according to your thoughts and choice. But if you sell someone else’s products, you have no right to say anything about their product’s features and quality. You just have to sell the product blindly. On the other hand, if you are selling private label products, you can add more features to them to delight your customers. It will even make your business differ from other competitors present in the market. As a brand, you can even sell personalized products to your customers and earn their credibility as well.


Advantages of Having Own Brand

Why sell others’ products when you have the capability to sell your own products under your brand label. It provides you the enormous opportunity to upgrade your profile from being a seller to converting yourself into a brand. Having your brand can be a thrilling experience in your life. Once you start selling good-quality private label products, you can build a powerful brand with a robust customer base. Having your own brand can help you get more customers and ultimately add value to your business. So it will be best to sell your private label products.


Minimum Competition

If you are already an Amazon seller, you must have the experience that there is significant competition on this platform. Thousands of sellers are selling a similar product as yours. Customers have various options to buy products from their choice of sellers. Hence, establishing your online business on various platforms can take a lot of time. But if you sell the same product with your own label and enhance the product’s quality, customers will surely want more from you. Apart from that, if you want, you can choose an entirely different product by analyzing the trend and demand of the customer. Here all you need to take care of is to select a product that has something unique that others are selling to catch more eyes.


Potential of Generating Higher Revenue

If you have the potential to make your brand and sell the items under your private label, that too without disappointing your customers, well we have to say that you are very close to generating decent revenue. Lowering the competition by selling unique or enhanced products can automatically increase your conversion rate. Once your brand attains popularity among the customers, you can add more products to your list and gradually grow your eCommerce business.

Initially, private label products may require a hefty monetary investment, but they can benefit you in the long run. So it is worth getting into this business and selling private label products.


Consider These Attributes to Select a Good Product to Sell

So if you have decided to sell private label products, you have to select a robust product to sell on Amazon. Before selecting a product, you need to consider the following attributes. It can help you with choosing the right product to sell.

  • The product should be light in weight and should be able to fit into a small flat box. The weight of the product should not be more than two pounds. It can help you save more on shipping from the manufacturer and the Amazon FBA.
  • Do not depend only on seasonal sales and choose products that can only get sold during Diwali, Christmas, Holi, or any other big festival of India. It will be best if you go for such products that can always be in demand.
  • You must choose such products to sell that require no legal paperwork and are easy to manufacture, so you get the products on time and save yourself from stocking out. To manage the stocks, you can also take the help of stock availability software such as etraKY BS.
  • Avoid selling uncomplicated products such as electronics and fashion apparel. These two product categories always carry the chances of returns and customers’ complaints regarding the product’s quality, size, and color.
  • Always look out for such a product that has the potential for improvement so that you can buy them and customize them according to you.

Conclusion

If you have always dreamed of having your own brand, now you have the opportunity to fulfill your dream. Believe it or not, selling private label products on Amazon is one of the tremendous business opportunities that let you start your own product line. You can say that becoming an online brand is now in your hands whether you want to leverage this chance or remain an essential seller only. However, there are several factors that you should take care of in the process of order fulfillment. Keep a constant eye on your stocks, add high-resolution images and videos, and follow the SEO tactics. Some of these aspects can add extra value to your online business. To implement these things accurately, you can take the help of an eCommerce brand analytical tool such as etraKY BS.

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