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Amazon Brand Registry: Essential Steps for Your Brand Registration!

Amazon, one of the most prominent eCommerce platforms, provides tremendous brand exposure. However, you are not alone in this game; it’s a tough competition, so it is crucial to saving your brand from any kind of fraud and other copy activities. Selling your products on this imminent platform is a great way to establish your brand and generate profit. But you must take essential steps to protect your brand from gaining this opportunity.

This is when the Amazon Brand registry is required to save your brand from the illegal activities of other sellers. Believe it or not, according to research, it has been found that more than 40% of sellers are into hijacking others’ listings and selling similar products. Enrolling in Amazon’s brand registry is the best way to protect your brand from such forgery. This enrollment is a one-time investment to protect your brand forever. This blog has mentioned all the essential information regarding registering your brand on this platform.


What is Amazon Brand Registry?

It is an Amazon initiative that is designed especially for brands to protect their brands and provide them Amazon’s access to upgrade their marketing features and have complete control over their brand. It helps them to protect their registered trademark on this eCommerce venture. Being a brand, you can enroll in this program through your seller central account. This platform has a fantastic setup of algorithms to compile product information from multiple brands and sellers. Hence, a brand registry on Amazon is highly recommended if a brand has various sellers selling its products online. It can restrict various forgery tactics of sellers, and brands can protect their products effectively and efficiently. Through the brand registry, it can become easier for you to complain to Amazon in case of listing and product hijacking, as it will be proof that a particular brand comes under your ownership.


Why Should Brands Enroll in the Brand Registry Program of Amazon?

 

  • To Protect and Shield Your Products from Hijacking

Brand registry on Amazon is an essential part of the growth of your business and protects it from hijacking. In the eCommerce industry, hijacking is the most common fear most brands have. Undoubtedly, Amazon is one of the massive competitive channels with millions of sellers. They don’t hesitate to hijack others’ listings to stay competitive in the market. In this regard, the Amazon brand registry allows brands to own the buy box completely. In case any seller tries to hijack the products, you can directly contact Amazon seller support to get it eliminated.

 

  • Provides Complete Control of Product Listing

One of the essential benefits of a brand registry on Amazon is it provides complete control over your product listing page. As a brand owner, you have complete ownership of the product title, product description, and images, and you can use product id instead of UPCs and EANs. No one can hijack or copy your product listing without your permission. On the other hand, to enhance your product listing from time to time, you can take the help of listing quality analysis software such as etraKY BS. it can notify you whenever your listing goes wrong.

 

  • Access to Allow Sellers to Sell Your Products

The brand registry provides you the access and power to decide who can sell your products. You can select a seller that sells the products under your listing. Following are some criteria on which you should not allow selling products to these sellers.

– Sellers who sell products under their brand name.
– Sellers who also manufacture products.
– Sellers who sell white-label products.
 – It will help if you do not allow such sellers to sell your products because they can customize your product, and there is the possibility that they may sell them under their brand name.


What are the Pros & Cons of Brand Registry on Amazon


Every feature has its pros and cons; nothing in this whole wide world is entirely perfect. Here we have mentioned some of the specific advantages and disadvantages of Brand Registry on Amazon.


#Advantages of Brand Registry on Amazon

  • It provides brands with complete control over their product listing.

  • This impeccable feature has a more efficient internal team to help you fix various issues (regarding product and listing hijacking) and provides information regarding inappropriate listing.

  • Enrolling with the Amazon Brand Registry feature can provide you with a monitor tool for the safety of your brand on this platform.

  • This feature offers you a dedicated internal team for escalating and submitting IP violation claims.

  • It provides you access to Amazon A+ content to enhance the content quality of your product listings.

  • The brand registry can increase product visibility via alternative advertising methods.

#Disadvantages of Brand Registry on Amazon

  • Registering your brand on Amazon cannot restrict other sellers from selling your product on this platform. (Apparently, you have to take action against them and convey to Amazon about your ownership)

  • As an online brand, you do not have the power to blacklist any seller from selling your brand, and this part can only be done by Amazon.

  • You can not submit infringement claims against any other sellers.

Step-By-Step Procedure For the Amazon Brand Registry Program

Create Your Brand Registry Account

To register your brand on Amazon, you have to provide all the legal and corporate information. After that, you will receive a text from this platform to validate your identity as a brand owner. In the next step, you will be required to accept the terms and conditions and other policies. You have to click on the save button at the final stage.


Enroll Your Brand

After completing the account verification process, next, you need to enroll your brand, which includes four exclusive criteria.

Brand Eligibility: On this page, you need to insert the name of the brand you want to register. You need to provide your brand logo as well. After providing these details, all you need to do is click on the next button.

Intellectual Property: On this page, you need to select a type of trademark for your brand, trademark name, registration number, and registration office. After filling in all these details, you simply need to click on the next button.

Characteristics: On this page, you need to describe a bit more about your brand. Provide seller account information, vendor account details, and if the products have GTIN, EAN, UPC, manufacturing details, license details, etc. Apart from all this, you may require to provide the details of states where products are distributed. After providing all this information, click on the submit application button.


Acceptance From Amazon

After submitting your application successfully, Amazon starts its validation process, which may take approximately ten days. After that, they will activate your brand registry and send a code to the registered trademark office. At this point, you need to reach out to the trademark office, make them aware of this process, and tell them to forward the code to you. Remember, this code is an essential part of this process, and only then will you be able to log in to your Amazon seller central account. Once you log in to your account, you must paste the code and hit the go button. After entering the code, the process of Amazon brand registry may take 1-2 working days to complete the process.


Conclusion

Thus, this is why a brand registry is imperative in terms of establishing your brand on Amazon. It is one of the most remarkable ways to protect your brand reputation in the marketplace and let your business thrive without further hurdles. Suppose your brand has various products, then it has to be activated for all the products. As a brand owner, you must spend time on the brand registry because it is the most helpful way to protect your listing and save your products from hijacking on Amazon. On the other hand, this process is also crucial in terms of staying competitive and unique in the market.

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Six Enticing Ways to Make Money From Amazon in 2022!

Amazon is one of the most prominent eCommerce platforms in the world. Indian brands and sellers also take advantage of this platform by selling their products to a broad customer base. However, traditional selling is not the only option today to make profit from Amazon. If somehow you are not able to reach your business while selling products on this platform, you can simply switch to other options and earn your bread and butter without any hassle.

Today, Amazon provides a compelling opportunity to those who want to enter eCommerce territory. This enormous marketplace has equal opportunities for every individual. Anyone can jump to this platform and start their own business and make a profit. This platform has an excellent customer base, which is why there is much more chance of success. Today in this blog, we have mentioned some of the enticing ways to make money from Amazon. Let’s dig in and find out what they are.


Fascinating Ways to Make Money From Amazon

 

Sell Wholesale Products

Selling wholesale products on Amazon is one of the best ways to generate revenue from this platform. The wholesale process involves buying bulk products from any third-party manufacturer at a lower price and selling them on this robust platform at a higher price. The significant difference between wholesale selling and retail is that in wholesale, you do not need to worry about the products’ branding and production part. You must purchase products in bulk and use the Amazon FBA service to fulfill the orders without any hurdles. An enormous number of sellers are successfully making money in this way. However, it doesn’t mean you do not need to follow the standards of selling a product on this platform. Even though you will sell wholesale items, you still have to maintain price hygiene to attract customers. In this regard, price tracking software can help you immensely.


Publish Your Own Book on Kindle

If you are passionate about writing but not able to publish your book due to the high publishing cost, do not get demotivated; keep writing because now you can publish your book on Kindle through kindle direct publishing. Amazon allows you to self-publish your written books on Kindle and sell it to its massive customer base. It effectively minimizes the requirement of the traditional way of publishing that involves a hefty investment. With the help of Kindle direct publishing (KDP), you can easily create your ebook and attain popularity. Unlike any traditional publishing house, Amazon provides you the full rights to your books. So if you have a hidden talent of writing stories, you can easily take this opportunity and sell and publish your book on amazon. You can either publish your book as a kindle ebook or take the option of the paperback book as well. If you take the paperback option, Amazon can print your book and ship it to the customers.


Sell Private Label Products

According to a recent survey done on Amazon sellers, it has been found that more than 65% of sellers are selling private label products on Amazon.
A private label product is basically manufactured by one particular company to be sold to other individuals who want to sell those products with some customization and by putting their private label on them. Although product customization is entirely a seller’s choice, if you want, you can sell the items without any modification just by putting your label on them. One can sell private label products on Amazon to establish their brand. However, to make it a successful affair, you should list your products accurately on this platform. To list the products adequately, you can take the help of any listing quality analysis software like etraKY BS. Such software can help you in enhancing your listing on Amazon.


Product Delivery for Amazon

As you know, Amazon does not rely on any other delivery service provider because it has its prominent delivery service. But some of you may not know that you can join Amazon as their delivery person if you know how to drive and make a profit. This eCommerce platform runs the Amazon Flex program, allowing anyone who knows how to drive to deliver orders at customers’ doorstep. To become a part of Amazon Flex, you just need to download the flex app and register as a driver. Once you receive the acceptance, you can start delivering the products and generate up to rs200 per hour; as per the rule of Amazon, you have to spend your five hours on a daily basis. It’s not a bad deal if you want to make extra money.


Sell Handmade Products on Amazon

Amazon also provides immense opportunities to those with the captivating talent for making handmade products. Amazon allows craftsmen and artisans to sell their handmade products on this platform and make intense profits. Although selling handmade products on this channel is not easy, you will be responsible for producing or manufacturing the products, and Amazon will just provide you the exposure. Here you have to keep an eye on your stocks, never to face the stockout situation. It is better to get along with stock availability software to have clarity on the stock. In this way, you may never miss out on any sales opportunities. Handmade products are continuously in demand, so by taking some strategic steps, you can easily make a profit by selling handmade products on Amazon. It is profitable even if you have to pay the Amazon FBA fee.


Become an Amazon Employee

In terms of making money from Amazon, it is not necessary that you only have to sell something on this platform. You can earn money by becoming an Amazon employee as well. It is understandable that since it’s a gigantic eCommerce platform in the whole wide world, it must also have the most extensive employee base. According to a recent survey, Amazon has more than 6.5 lacks employees currently. To become its employee, you do not have to work at its headquarters, but you can work from any corner of the world. This platform has headquarters in almost every country in the world. In India also, numerous people are working as Amazon employees. One can work as an Amazon employee from home to any corner of the world. One can become an Amazon executive, data operator, customer service provider, etc.


Conclusion

Thus, in such ways, you can earn compelling profit from Amazon. Apart from these above-mentioned enticing ways, you can sell print-on-demand products on this platform, make money, and work on Amazon fulfillment or distribution centers since this vast marketplace provides tremendous opportunities to millions of people out there. So if you think Amazon is just for sellers or brands to make money, this blog has probably proved your thinking wrong. Nowadays, anyone can make money from this website without even selling a product on this platform. As per your preference and convenience, you can choose any of the above-specified ways to make a profit from Amazon in 2022. So what are you waiting for? Make up your mind and grab this remarkable opportunity to become independent and earn a wealthy living.

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Enjoy your Freedom Power by Implementing Top 6 Strategies!

This Independence Day, along with enjoying the grace of Freedom, do your part to enhance your online presence and attain the equivalent Freedom in online business. As we all know, Independence day is at the door, and it is time to celebrate this day by upscaling your eCommerce business to the next level. In the past two years, due to the Covid-19 pandemic, this special day has been celebrated virtually. Still, when the situation is much in control, and people are partially in relaxation mode, it is a special year for all of us to celebrate the glory of our Freedom.

As an eCommerce seller or brand, you can also prepare your online store to make the most of this occasion. Amid Independence celebrations, just by implementing a few excellent tactics, you can attain astounding benefits. A bunch of upcoming Independence sales is knocking on the door on various marketplaces. So, it can be an excellent opportunity for you as well to make the most of this patriotic holiday. In this blog, we will mention some compelling tactics you can use to thrive your sales during upcoming Independence Day celebrations.

Six Rewarding Strategies to Let Your Online Business Thrive

 

Sell Products That Defines the Freedom

Believe it or not but during Independence, the feeling of patriotism is at its peak, and customers embrace each and every aspect of Freedom. During this period of time, several accessories and products that define our Freedom acquire maximum chances to be sold out on marketplaces. Thus as a seller or a brand, it can be an excellent opportunity for you to sell several products such as tricolor bands, apparel, badges, mobile covers, cushions, and tricolor ethnic clothes for men women, and children. According to recent research, it has been found that the demand for such products increases during these occasions every year. Thus, an online business can also make the most of this opportunity and increase their sales immensely.

However, you can face fierce competition during this time, so to keep your products visible to your customers, you need to implement a practical listing quality analysis. In this regard, you can use etraKY BS to make your listing effective and efficient in terms of attaining maximum sales.


Announce an Online Freedom Contest

During the Independence Day Sale, as a brand or a seller, you can run an online contest for your potential customers by using various social media platforms. It can be a mind-blowing idea to snowball your sales and power up your eCommerce brand. An engaging contest to grab various products at discounted prices can capture the attention of numerous customers and encourage them to participate. You can ask multiple Independence day related questions through your social media pages and offer them eye-catching rewards. You can initiate a registration process to be a part of your contest. Some of you may not find it relevant but understand that customers always find it alluring to get an attractive product as a reward at a minimum price. Take a chance and try your luck; it can be a profitable affair if you run such a contest with full enthusiasm and efficiency.


Reinforce Your Listing Quality

As an eCommerce brand, all your selling tactics can work when your products appear in the search results on various marketplaces. In this regard, you must add relevant keywords in your product’s description and title while listing it on eCommerce sites. A captivating strategy to reinforce your product listing quality can help your products become searchable for your existing and potential customers. Especially keywords have the immense potential to let your products appear in the search results. For instance, if you plan to sell tricolor phone covers, you can add Freedom, tricolor, phone covers, etc., as your relevant keywords.

If you think adding keywords is a complicated process, believe me, it’s not; you just have to analyze and think from your customer’s perspective. Collect your thoughts and think again that if a customer wants a tri-color product for the Independence day celebration, what words will they search for? This practice can let you attain your goal; on the other hand, and you can also take the help of a listing quality analytics software such as etraKY BS; it can guide you through adding getting accurate product descriptions and titles. You should also add high-resolution images of your products to enhance your listing quality.

 

Run Social Media Promotions

Social media is a great platform to run your promotions and share deals with your customers on any holiday, whether it is Independence Day or any other day. To gain benefits from this freedom festival, you need to apply some marketing tactics to promote your products rapidly on Facebook, Instagram, Pinterest, etc. Try to boost up the patriotic feeling in the customers by making them remember what the contribution of our great revolutionaries in the freedom fights was. Add this emotion to your product and then run your promotions to attract millions of eyes.

You can share a strong brand message related to Independence day on social media platforms. Attracting eyes can be complicated sometimes, but if your promotions can hit the heart of the customers, you can get success as well. Always remember that Freedom is an emotion for Indians, and there is a big chance that they will turn up to such promotions and contribute their share to hike up your sales.


Power Up Your Marketing Strategy

Before anything else, you must make a solid marketing plan to inform your customers about Independence Day’s upcoming offers, discounts, and contests. Being in the eCommerce industry, it’s never too late to start promoting your products through various promotional emails, social media posts, campaigns, etc. Determine one time, collect your assets, select your targeted audience and shoot the promotional emails at least two or three days before you start your Independence day flash sale. It is better to start early to stand out from the competition and make it a successful marketing strategy for your eCommerce business. As Independence day is around the corner, you need to plan every aspect of your marketing strategy step by step.


Check Your Stock Availability

It is an essential factor for eCommerce businesses before you implement any promotions and campaigns amid Independence day. Any product you are going to sell should be available in your stock effectively during the sale period. Suppose a customer wants to buy any specific product, but at the same time, it shows that the product is out of stock, which can affect your overall brand image. The out-of-stock situation can let you lose both your potential and your existing customers. Eventually, it can affect the growth of your online business by limiting your revenue. To always keep an eye on your stocks, you can take advantage of any stock availability software such as etraKY BS. It sends you the notification whenever a product gets out of stock or back in stock.


Conclusion

Hence these are some specific strategies you can use to celebrate the power of Freedom by making the most of this time. These strategies can let you attain more and more customers during this festive aura. As a brand or a seller, it can be your big chance to increase your sales and increase your customer base. Always remember that customers always want to have something unique and attractive. Offers, discounts, and contests always attract their eyes. So it is best to follow the strategies mentioned above if you want to increase your revenue and mark your presence in the marketplaces. In this regard, powerful brand-centric software like etraKY BS can help you immensely. It can let you perfectly attain all your goals.

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Get on the Instagram Explorer Page for Brand Enhancement!

No one can deny the fact that social media has the immense potential to attract customers to anything. Instagram is the most popular and trending platform worldwide among all the prominent social media platforms. In the current scenario, almost every business is taking the help of this loving platform to flourish their business. As an eCommerce brand, to expand your online presence and drive brand awareness today and beyond, you may require to take advantage of Instagram and its explore page.

Since every age group is using Instagram, it increases your chance to entice more and more customers to your online brand. Getting on the Instagram explore page can be a fantastic way to provide maximum exposure to your brand. It can help you to magnify your brand awareness among an enormous number of potential customers. The explore page of this social media platform can help enhance your overall business and magnificently increase your revenue. You may attain splendid results through Instagram with a great strategy and plan. Today, this special edition of our blog will introduce you to the Instagram explore page, and you will learn how it can be an excellent support for your brand.


An Understanding About Instagram Explore Page

The Instagram explore page is an assortment of content based on customers’ importance. An explore page is a compilation of attractive pictures, reels, videos, and stories. This enormous social media platform administrates the content on its explore page according to the interest of every customer. One can visit the explore page by clicking on the search bar of the Instagram page. Through the search bar, a customer can search for anything by inserting relevant keywords and tags. It helps the customers with their specific searches. Hence, as a brand, you can use this page to let your brand appear in the searches and gain tremendous customer attention. It can give you an overview of what customers want based on their searches.

 

Fascinating Tips to Get on the Instagram Explore Page

 

Post Innovative Reels

Ever since TikTok got banned in India, Instagram has provided this facility to its users. Nowadays, Instagram reels dominate entire social media activities. Customers or users spend maximum hours on this platform scrolling to the reels. It helps every individual business reach out to the maximum number of customers. If you are still not promoting your brand on this platform and taking advantage of reels, let me tell you that you may miss out on tremendous customer engagement opportunities. Innovative and engaging content with accurate and relevant hashtags is enough to accomplish this business strategy successfully. On Instagram, you can create 15, 30, 60, and 90 seconds reels with trending music, or if you want, you can add original audio as well.


Add Relevant Hashtags

Instagram hashtags are the essential factor that lets the Instagram algorithm work correctly. Hashtags are a combination of words, numbers, symbols, and emojis. It is crucial to add trending and relevant hashtags to each of your Instagram posts, whether it is in the form of a picture, video, reel, or story. It enables a better understanding of the Instagram algorithm to categorize your content. Using hashtags can let your brand appear on the explore page among millions of new customers. For instance, if you are a beauty brand, you can use hashtags with your brand name, significant features, ingredients, etc. While adding hashtags to your content Instagram will provide you with the top most trending hashtags suggestions relevant to your brands. You can also use them to increase your brand awareness.


Apply a Call to Action

Customers’ engagement is the most vital factor to getting on the explore page. However, to increase the engagement rate, you can add a call to action with each of your content. Some statements such as “follow us for more,” “visit our page to get connected,” “View our story to know more,” and “click on the link to visit the website” can provide you with more engagement. Apart from this, you enhance customer engagement by responding to their queries in the comments section. This practice can help in building a loyal customer base for your brand.


Consistency in Posting Content

For the successful implementation of the points as mentioned above, you may require to post content on your Instagram page constantly. Consistency should be maintained in terms of enchanting more success. The maximum number of posts will allow Instagram to display your brand on the explore page. You may require to fix your timings of posting reels, videos, pictures, and even stories on this profound social media platform. Four to five different posts on a daily basis may let you achieve your goal and ultimately increase your customer base and revenue. To make this practice successful, you have to analyze the customer’s behavior first, and then you can fix your timings to publish your content. It may vary for every location in India.


Incredible Benefits of Getting on Instagram Explore page

One of the most captivating benefits of getting on the Instagram explore page is to attract immense traffic to your source eCommerce product page or the website.

  • It helps upgrade your brand awareness and make your brand popular among potential customers.
  • You can increase your followers on your Instagram page by appearing on explore.
  • Provides extreme visibility to your branded products. Although to increase the product visibility on eCommerce websites, you can use listing quality analysis software like etraKY BS. It can help you to attract more eyes to marketplaces.
  • Instagram Explore page can eventually help you in increasing your sales and revenue.

Currently, Instagram has more than 180 million customers in India. These statistics are surprising but satisfactory for brands because you can pitch your brand among this number of customers. That is why it is effectively essential to get on Instagram explore page and connect to all the customers using Instagram. Nowadays, businesses use this platform to sell their products directly to customers. So you can even create a shopping page on Instagram to increase your sales rapidly.


Conclusion

Thus, it can be a great way to intensify your eCommerce marketplace sales by getting on Instagram explore page. You can use this social media platform to establish your business tremendously on multiple eComm channels such as Amazon, Myntra, Flipkart, and others. In case it is challenging for you to even sell your products accurately on marketplaces, you can take the help of etraKY BS. It can help you in increasing your product visibility on several platforms. However, if we talk about the Instagram explore page, it is not rocket science; an appropriate and innovative combination of content, hashtags, and timing can let you attain all its benefits. A better approach and understanding of customers’ preferences and demands is all you need to let your eCommerce brand flourish splendidly.

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The eCommerce Product Page SEO || Five Do’s & Don’t!


In this digital world, if you want to expand your eCommerce store on several platforms, you must make your products visible to potential customers. If you ignore this fact, you can miss out on various benefits of this industry. Customers making an online purchase will always search for a specific product on Google or the platform’s search engine. They can buy your product only when they find your product on the search engine. The global eCommerce industry provides you the opportunity to increase your product visibility and let the customers find your products. There is no such business model as eCommerce that is automatically adapted for expansion. Targeting a massive customer base is not that easy but doing it in an accurate digital form has made it accessible for so many brands and sellers.

You need to follow the eCommerce product page SEO guidelines to make your product searchable on multiple eCommerce search engines. A recent report shows that more than 70% of customers search for a product before buying it. That means online product visibility is an essential factor in terms of selling your product promptly. If your sales are not performing well, it means that there is some loophole in your eCommerce product page SEO, and you need to optimize that as soon as possible. Optimizing your product page to make it visible and searchable for your customers is crucial. You can click on this link to learn about the importance of search results.

Here in this blog, we have mentioned five do’s and don’t for eCommerce product page SEO. Let’s dig in and find out what you should and shouldn’t do to increase the visibility of your products.


Five Do’s of eCommerce Product Page SEO

You need to understand the fact that while dealing in the eCommerce industry, exposure is reasonably necessary. Unlike a physical store, online stores don’t have a sales executive that showcases their products in front of their customers. So it is essential to provide that necessary exposure to your products to make them visible to your potential customers. That is why a well-optimized product page is vital for any online business. Always remember that customers already know what they will buy, and they will search according to that. All you need to do is make your products searchable to them to sell your product in the first place.


Apply a Robust Keyword Strategy

It is the one and only rule that can increase the visibility of your product on various search engines. You need to apply a robust keyword strategy to make your product visible to your customers. With little research and patience, you can surely be able to get those relevant keywords that can make your product visible in the search bars. While applying a robust keyword strategy, you should make sure that you are focusing on the search volume of the keyword along with its ranking and search relevance. You should always select keywords relevant to your product that customers will probably search. For example, if you sell online bags, you must add all the relatable keywords to the product page. To add more relevant keywords to your products, you can take the help of eCommerce analytics tools such as etraKY BS which will help you in identifying the performance of the added keywords.


Upgrade Your Product Title and Meta Description

For a high-quality eCommerce product page SEO, you must focus on your product title and meta description. These are the two vital aspects of eCommerce SEO. There are several factors that you must consider while adding a product title. You should always include your brand name, product name, model number (if applicable), color, size, material, and other relevant information along with your product title. Apart from that, meta descriptions advertise your product page to show up on various search engine results. The eCommerce meta description is basically like a short tweet that is capable of attracting costumes from various sources. Thus, these two factors are unavoidable if you want to implement an effective SEO practice.


Add Exclusive Product Description

Since you are not personally handling your customers and presenting your products to them, it is essential that you must add complete information regarding your products. Always try to think from a customer’s point of view about why they should buy your product? It can not be negligible and must be something that makes you stand out from your competitors who are ranking on the same page. That is why it is crucial to add unique and exclusive product descriptions that can attract the customers’ eyes. You must add relevant keywords with the description as well. It should always be in bullet points to make it more readable for your customers. Must add as much information regarding your product to make it buyable.


Add FAQs to Your Product Page

The eCommerce industry has said that the best online retailers must have an elaborative product page. To make your eCommerce product page more elaborative, you should add high-quality content to your product page to rank it on the search engine results page (SERP). It is where you need a FAQ (frequently asked question) section on your product page. It can also help your customers to know more about your product. You must add all the relevant questions that customers might have in their minds regarding your product. It is also another way to inform your customers more about your product. You should also add focused keywords along with this section.


Always use High-Resolution Images & Videos

Unlike a brick-and-mortar store, customers don’t have the liberty to analyze a product while shopping from an online store. All they have are images and videos to go through your product and then make their final decision whether they want to buy your product or not. To convince potential customers to buy your product, you must add high-resolution images and videos to your eCommerce product page. Images and videos somehow bridge your product and customers, considering they can not touch your product physically. Add high-resolution images and videos to give your customers a more comprehensive view of your product. In this regard, getting along with a product listing analyzer tool can be the best idea. It can alert you to implement incredible images and videos with your products on various platforms.


Five Don’ts of eCommerce Product Page SEO

  • It will be best to avoid following SEO mistakes to make your product visible on multiple eCommerce platforms.
  • Never avoid adding an elaborative product description to your product page. Apart from that, you must not copy the description from your competitors’ pages. It will never let your business grow from an SEO perspective.
  • Never settle on low-ranked keywords; it can drastically affect the search volume of your product.
  • Never rely on automated optimization, as they can not help you add exclusive information about your product. You have to do it manually only.
  • You should not miss out on adding hyperlinks and backlinks to your eCommerce product page.
  • Avoid adding low-quality images and videos.

Conclusion

We hope that you must have developed some understanding of the eCommerce product page SEO. Now, if you know all the crucial aspects of implementing a robust SEO strategy, you must practice this on your various product pages. Product page optimization is a must-step to drive more customers and help you generate decent revenue. A well-structured product description, title, meta description, and high-resolution images and videos can help you drive traffic to your product page.

Avoiding these aspects slows down your sales and ultimately impacts your conversion rate. In this regard, you can use any listing quality analytics tool such as etraKY BS. It sends notifications regarding your product page if you lack the abovementioned do’s of eCommerce product page SEO.

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Incredible Ways for Brands to Sell Clothes on Amazon!


Clothes/apparel used to be a necessity for living, and it still is, but more than a necessity, it has now become a style statement. The demand for clothing will never end, which is why it is one of the safest product categories you can use to sell on Amazon or any other eCommerce platform. If you are interested in getting into Amazon’s clothing market, then it can be very lucrative and competitive at the same time. Thousands of brands and sellers on this platform are into selling clothes only.

Individually Amazon has sold a massive amount of clothes in the past two years. It is targeted to upsurge the apparel sales by more than 45 % by the end of this year. You can also become a part of this profit as a brand or a seller. If you look at it from the customers’ point of view, more than 50% of Indian shoppers are now buying clothes on Amazon. All these figures indicate that selling clothes on Amazon is indeed a beneficial deal. If you want to capitalize on Amazon’s better performance on the clothing side but don’t know where to start, stay with us and continue reading this blog piece. This blog tells you what you need to know to Sell clothes on Amazon.

 

Spectacular Ways to Sell Clothes on Amazon

 

  • Create Your Account on Amazon

Take this primary step and create your account on Amazon. You will require a separate account from your Amazon buyer’s account for this. This process requires your GST and PAN information, along with your active bank account details. Once you set up your business account, you will require Amazon’s approval to list the clothes. It can take a few days to get their response after submitting the necessary information. You can use this time to do the market research and understand the demand of the customers. This practice can make you choose the suitable clothing to sell on Amazon.

 

  • Organize Your Product Listing

Right after Amazon’s approval, you need to do the product listings. It will be your product page that customers will click on to make a purchase. You need to include the following information while doing listings.

  • Add product labels and barcodes
  • Fix the price of your product
  • Provide the shipping options
  • Add high-resolution images of products
  • Apply elaborative and product descriptions
  • Add the size and color options

To sell on Amazon, your listing should always be incredible. You should always add high-resolution images to help the customer analyze the product closely. While selling clothes, your listing should include the size chart, color, fabric of the apparel, etc. Apart from these, you can also inform the customers about the apparel type or on which occasion they can wear them, whether it comes into casual wear or formal wear. To enhance the listing quality of your product, you can take advantage of any listing quality analytics tool such as etraKY BS.

 

  • Select a Business Model

While choosing to sell clothes on Amazon, selecting a business model is a crucial decision to make. At Amazon, you can select from four businesses to choose one for your online business establishment.

Private Label: You can develop your apparel brand and operate it as a first-party seller on the platform. However, this business model requires a good investment, and you have to build your brand awareness.

Retail Arbitrage: You need to buy apparel from an approved manufacturer at a discounted rate in this particular business model. You can resale those clothes on Amazon under your private label. It requires a decent budget to get started, along with decent pricing that you fix for those products.

Handmade: In this business model, you can sell one type of apparel instead of multiple clothing options. For example, you can choose a unique print, fabric, and design to make your handmade apparel. In the fashion industry, it is also known as “Artisan”. At Amazon, you will be charged a flat percentage instead of monthly seller or brand fees.

Wholesale: This business model requires you to buy clothes in bulk and sell them on Amazon via FBA (Fulfillment by Amazon) facility. In this specific model, you may require to get Amazon’s approval for each brand you want to offer your customer.

 

  • Get Along with Amazon Fulfillment Process

Now when you are ready to sell your apparel, the real question in this way is how will customers get their orders? To ease this issue, you can take the help of the Amazon FBA service. It means that Amazon handles your inventory, packaging, shipping, customer service, and returns as well. However, you need to pay for these services, but it’s worth paying as it minimizes half of your headaches.

You don’t need to track your inventory as the FBA service will take care of it, and you can use this time to improve your brand. It can also provide access to additional selling features like Amazon Prime eligibility. In such a way, you can deliver your orders on time without any hustle. This is the best way to impress your customers by offering them faster delivery and upsurging your sales accordingly.

 

  • Segregate the Group of Your Clothing

To become a renowned clothing brand now or later, you must take the help of ads. Initiating brand awareness and attracting customers to your clothing range is essential. For that, it is imperative to segregate the group of clothes on the basis of their style, type, size, color, and fabric. It can become more accessible for customers to choose one specific clothes.

If you’re selling various types of clothing, from men’s wear to kids’ wear, you need to make a specific segment for the groups. For example, women’s tops should always be seen in the women’s western wear segment with the specific segment “Women Top.”


Following Types of Clothes, you can Sell on Amazon


Amazon has a vast sub-category of clothing for women, men, and kids. Here we are mentioning all the sub-categories, and from these, you can choose the type of apparel to sell on Amazon

 

Women’s Wear

  • All Western Wear
  • Shirt, Tops, and Tees
  • Jeans and Jeggings
  • Dresses
  • All Ethnic Wear
  • Salwar Suits
  • Kurtas
  • Sarees
  • Lingerie
  • Sleep and Loungewear
  • Sportswear

Mens’ Wear

  • T-shirts and Polo
  • Shirts
  • Trousers
  • Jeans
  • Innerwear
  • Sportswear
  • Sleep and Loungewear
  • Ethnic wear
  • Ties and Socks
  • Suits and Blazers
  • Jackets and Coats.

Kids Wear

Girls’ All clothing

  • Tops and Tees
  • Dresses
  • Jeans
  • Pants
  • Clothing sets
  • Baby Girl

Boys All Clothing

  • T-shirts
  • Jeans
  • Pants
  • Clothing Sets
  • Baby Boy

Conclusion


Amazon has become one of the biggest clothing markets in the world. If we talk about the Indian market, in India as well, customers are now preferring to shop for clothes from this massive marketplace. Millions of Indian shoppers come aboard to shop various apparel from Amazon, and in this way, sellers and brands cloud also earn significant profits. However, this eCommerce platform is highly competitive. To become successful, you need to represent your brand professionally. It will be best if you primarily focus on the product’s reviews part as well. In this regard, you can use etraKY BS for agile review management. Apart from that, the speedy delivery is also required for this business. For that, you can get along with Amazon’s FBA service.

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Guidelines and Checklist for Best Practice For Reviews!


In this materialistic world, what somebody says about you and your business matters a lot. This is how our society works; if most people are escalating bad things about you, then nobody will focus on looking out for the good part of you. It works similarly with eCommerce or any other industry as well. To maintain your brand reputation in the marketplaces, it is imperative to have reviews.

Some recent surveys say that more than 85% of customers trust reviews; they take them as personal recommendations. In this way, it is clear that eCommerce reviews play an essential role in upsurging your revenue and reputation in the market. Now the major challenge is reviews can’t be positive all the time, and there is the possibility of negative reviews as well. As an eCommerce brand, it can be the biggest challenge for you to convert those negative reviews into glorious positive ones.

While shopping online, customers prefer to read reviews first; post which they decide to buy a product. Ultimately, reviews do affect your overall sales as well. However, it can happen only when you have enough positive reviews to dominate the purchase decision of a potential customer. In this special blog, we have mentioned some fantastic ways to generate eCommerce reviews. This blog includes the best practice checklist of reviews to ensure you are also analyzing the value of negative reviews.


Best Practices for Attainment of Reviews

 

  • Regulate Your Reviews on a Daily Basis

Regulating your reviews on a daily basis is an essential part of the eCommerce business. It is the best way to analyze all the reviews, both positive and negative. If you are the one who doesn’t consider the importance of reviews, then you are on the wrong track. Not regulating your reviews daily can become a reason for the business’s collapse. So it’s highly recommended to start working on reviews and save your brand’s reputation at various marketplaces. However, if you’re unable to do so regularly, you can take the help of some review management software such as etraKY BS. It can make it easier for you to regulate your reviews regularly. It provides a panel where you can view all the reviews of customers you have received to date from multiple marketplaces and take the necessary steps to address those reviews.

 

  • Respond to Your Customers’ Review

Reviews are an essential factor in terms of building your brand’s credibility in this highly competitive market. Negative reviews can diminish the credibility of your brand, and it is possible that your valuable customers may turn up to your competitors and impact your brand reputation, but on the other hand, if you reply to such reviews adequately, customers will love to hear you, and they may appreciate your efforts as well. Apart from that, this practice can also help you improve your products’ quality and services.

All the leading brands in the market use this tactic to build trust and engagement with their customers. On the other hand, not replying to your customers’ reviews can also ruin your brand image. Your potential customers can develop a thought that you don’t care about their feedback. In such a way, they can even lose their trust in your brand. Hence you must never miss a chance to respond to your customer’s feedback.

 

  • Always Ask Your Customers’ to Leave Reviews

You must have developed an understanding that to empower your brand, there is the requirement of reviews. One of the easiest ways to acquire product reviews is to ask your customers to leave reviews for you. According to research, more than 82% of reviews get generated from a post-purchase email. You can simply ask your customers on email, WhatsApp, and other sources to leave their honest reviews once they receive your product. To get more feedback, you can leave a note with the package requesting them to give their feedback.

 

  • Contact the Customers Once They Leave Their Review

To generate more positive reviews in the future, you must contact those who have left their essential words for you. If some customers have positive reviews for your product, you must contact them and thank them for their sweet gesture. Follow-up with customers and socializing their positive reviews can help attract more customers. You should even contact the customers who leave you negative reviews. Avoiding negative reviews will not be fruitful for your overall online business. Always try to respond to negative reviews and try to resolve their issues. If the problem is with your product, try eliminating them as soon as possible. Try to learn to take it as an opportunity to improve the quality of your products.

 

  • Enhance Your Product Listing Quality

    You can attain more and more reviews by enhancing the listing quality of your product as well. Always try to put high-resolution images of your products. Poor quality images may make a wrong impression on customers; it is justified because even you can not buy such products, especially from an online store whose presentation is not up to the mark. Customers judge your products by the images and descriptions also. Good quality images and an elaborative description can attract more customers and impact their shopping decision. You need to understand this fact; it’s a psychological factor that people consider those products good and appear in an alluring form. Ultimately, it can help you attain positive reviews. To enhance the listing quality of your products, you can take the help of etraKY BS as a listing quality analytics tool. It can send you alert notifications every time a listing goes wrong.

Conclusion


The eCommerce empire or any other business cannot run without its customers. They have the sovereignty to power up your business. Their feedback is exceptionally crucial for the growth of your business. Good and bad reviews can have significant effects on your overall business. You must understand the fact that online reviews can be helpful in your marketing strategies also, as it provides outside perspectives on your entire product range. Positive reviews can fetch more revenue and build a trustworthy reputation for your brand in the marketplaces. However, negative reviews or no reviews at all can affect your brand image in an opposite way.

However, as a brand, managing all the reviews in one place can be a clumsy task. To diminish this issue, you can take advantage of a review management system such as etraKY BS. It is one trusted software among the brands that provide enormous review management services. This software lets you view all the reviews in one panel from various marketplaces. Always keep in mind that reviews can help you in improving the credibility of your brand as well as increase your revenue. To know the benefits of reviews or feedback you can click on this link. 

 

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An Absolute Guide to eCommerce Testing and Checklist for Brands!

Over the past few decades, the shopping environment has massively changed. Previously customers enjoyed shopping at a brick-and-mortar store for all their requirements. Today, they are happy browsing various product categories online and making purchases according to their convenience and comfort. This shift in shopping trends has brought much betterment to the eCommerce industry in terms of revenue generation, customer base, and rapid business growth.

However, it has also put them in a critical situation to match the ever-upsurging, ever-evolving requirements and demands of the customers. According to the experienced optimizers across the country, eCommerce businesses can effectively sustain today’s market heat, manage their customer base, and ensure revenue growth by focusing more on modernized marketing strategies and investing their energies in eCommerce testing. It has the expertise to provide a seamless and effortless customer experience and your online business to succeed.

In this particular blog, we have mentioned exactly what eCommerce testing and testing checklist brands should follow.


What is eCommerce Testing and its Importance?

The eCommerce testing is usually applicable for D2C brands and prominent eCommerce marketplaces such as Amazon, Flipkart, Myntra, etc. eComm testing can be defined as testing multiple elements of an eCommerce website such as design, functionalities, product pages, designs, specifications, etc. The eCommerce testing can be used to analyze these aspects and ensure they are not affecting the performance of the platform or website in any possible way. When you do it correctly and consistently, it can enhance the overall customers’ experience and increase the revenue. Here we are explaining the importance of testing for an online business.


Upgrade Customer Engagement

You must know that eCommerce testing can help you analyze the proper hygiene of an elementary page of your website. It specifies which page element or functionality affects a customer’s onsite experience and helps you resolve the problems as quickly as possible. The better the customer experience, the more the website/platform engagement.


Develop Marketing Strategies

eCommerce testing encourages you to apply effective marketing strategies for your eCommerce website or platform. By analyzing the problem maker factors of your website, you may be able to engage more customers and assure their re-visit. The implementation of marketing strategies can become more effective and efficient than ever.


Upsurge Conversion Rates

When you are already testing almost every aspect of your eCommerce website and assuring a smooth customer experience through optimization, your conversion rate is automatically bound to increase rapidly.


Better Analysis of Customer Behavior

It can become more challenging to analyze your customers’ behavior regarding their preferences and demands. eCommerce testing can allow you to optimize your website accordingly to develop a better understanding of your customer’s behavior.


The eCommerce Testing Checklist for Brands

Now that you understand what eCommerce testing is, you must be eager to know what checklists you need to check while applying this technique. To conduct seamless eCommerce testing, here are some crucial features that you must keep a check on.


The Hero Image of Product and Homepage

The image representing your website and products is a hero image. It also serves as a visitors’ first impression of your product and your website. When testing your hero image, you need to consider the following factors.

  • Is the image able to zoom in and out?
  • Will the customer be able to scroll to the next image?
  • Is the quality of the image good or not?
  • What is the loading time of product images?

    Images are an essential part of the eCommerce business as it has the power to convince the customer about the quality of your product. Rather than that it helps the customer to have a closer look at the product. To implement this in the testing of images, you can take the help of listing quality analytics software such as etraKY BS. It can notify you about the quality of your product images.

Product Description

Once customers find the product they are looking for, they will be directed to the product page immediately. Post which they can decide whether to buy the product or not based on the information you have given as a description of the product. That is why you must ensure that you have added all the essential information regarding your product. The description should always be informative and readable. To make it more readable, you can use bullet points. You should add all specific info about your product, such as feature, size, color, specification, etc. To execute a better description, you can take advantage of brand analytics tools such as etraKY BS. Along with the product description, you must add reviews and ratings on the product page. It can help you in attracting more customers and ultimately increase your overall sales.

 

Shopping Cart

A shopping cart is the last stage of the entire shopping journey of a customer. At this stage, the customers confirm the order, and you generate a sale. So this stage should also get tested while implementing the eCommerce testing. In the process of testing the shopping cart, it is essential to test whether the processes like adding products to the cart and checking out process are running correctly or not. It will help if you take care of a few things, such as every time a customer adds an item to the shopping cart, the cart’s count should increase and vice versa. There should be an option of adding and deleting the products from the cart. After adding the products to the shopping cart, then checkout process for the customers should be smooth and refined.

 

Check the SEO of your Website and Products

If your job is connected to the internet, you should be aware of the SEO factors. You need to test SEO-related features to rank your products and website higher in the search results. You can test whether the title of the product includes the relevant keywords or not. Keywords should be added with the meta descriptions, tags, product descriptions, and URL structure. Apart from that, you should also keep a check on all the image alt tags. In such a way, your products and website will be able to appear in the top list of search engines. It is essential because it increases visibility, and customers become able to locate your products and your website. So it will be beneficial if you focus more on SEO-related features.

Conclusion

Now, you must understand why there is a requirement for running effective eCommerce testing. It can ensure that your customers are satisfied as well as your revenue is increasing. You have to understand that problems such as slow website loading, bad images, no information about the products, shopping cart issues, and insecure transactions all can lead you to make your customers unhappy. Thus, if customers are unhappy, there is no chance your marketing and sales techniques will work. That is why it is essential to run effective testing more than anything if you want to generate enough revenue. To avoid customer dissatisfaction, testing is the best thing you can do to delight your customers. While implementing testing, you can take advantage of a brand analytical tool such as etraKY BS.

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Quintessential Tips to Increase Your Sales on eCommerce Channels!

The eCommerce marketplaces in India are becoming highly competitive and it is quite difficult to beat the competition and make a prominent presence. Mind the words, it is difficult, not impossible to be there, so you still have the chance to be proactive and just do what needs to be done. Recall your thoughts, why you have chosen this business, and what were your plans before entering this industry. Obviously, you must have a vision and expectations from your online business. So, if it is not performing as per your expectations then surely you need to check where you are lacking and what you should do to attain that.

See, the massive eCommerce industry is growing every day and has provided the opportunity for millions of sellers and brands to earn their bread and butter. The only thing you need to do is present your products in such a way that it can increase your conversion rate. There are several elements that can help you in increasing your sales on eCommerce marketplaces. Along with that, there are a few brand-centric analytics tools such as etraKY BS, that can help you with it. In this particular blog, we have mentioned some of the effective tips that can help you in becoming a top-notch brand or seller on various platforms. So You can follow these tips and keep generating sales on a daily basis.


Five Beneficial Tips to Increase Your Sales on Marketplaces

Increasing sales significantly on marketplaces is a quite constant eCommerce objective but the competition can get tough with each passing day. When customers have millions of product options just a click away, it can become quite difficult to differentiate your brand and stand out from the concourse. To resolve your problems here we have gathered a few tips that can help your eCommerce brand stand out from the crowd. Following beneficial tips can help in presenting your products in a more appealing way to reach out to your ideal customers. It can make it easier for your customers to buy your products in a continuous manner.


Customer Satisfaction Should be Your Priority

Whether it is an online or offline business, providing customer satisfaction should be your priority. To build a long-term profitable brand you need to ensure that your products are able to meet the satisfaction level of every customer. You should not compromise on the quality if you are trying to increase your sales on several eCommerce marketplaces. A good quality product will not be enough to satisfy your customers, it requires a lot more. Delivery speed, product price, and engagements are a few essential factors that matter equally. That is why, as an eCommerce brand, you need to safeguard all these factors as well.


Enhance the Listing Quality of Your Products

In terms of increasing your sales on eCommerce platforms, it also matters how well you have listed your products. The quality of your product listing should be phenomenal. Product listing includes a hero image, description, keywords, and the title of the product. To enhance the listing quality of your products you can take the advantage of listing quality analytics software such as etraKY BS.

 

It notifies you whether you have added a good quality image of your product or not. The description of your products is impressive or not if you have added relevant keywords with it. The title of your products is impressive or not. For any eCommerce brand, it is important to enhance their product listing quality in the process of bringing their products to the top of the buy button.


Always keep an Eye on Your Stocks

To increase your online sales abruptly you need to sell more products and to sell more products you can manage your stocks efficiently. In this regard, stock availability monitoring software can help you. With the help of such software, you will be able to keep track of your stocks and can prevent the situation of out-of-stock.

Thus as a brand, you must have a broad idea about how many products are there in your stock and how many you need to refill. Stock out not only affects your overall sales but your market reputation and customer satisfaction as well. Hence, it should be rectified as soon as possible.


Consider the Importance of Customers’ Feedback

For an eCommerce brand, it is important what your customers are saying about your product. Essential feedback from customers also plays a vital role in terms of increasing your online sales. Before making a purchase potential customers prefer to know others’ perspectives or experiences of buying your product. Most of them consider product feedback as personal recommendations.

 

If they find that there is some positive feedback on your product, it can convince them to buy your product in the first place. That is why it is imperative to take the feedback seriously. Evaluating customers’ reviews can rectify the issues related to your product and make a solid comeback.


Make Your Packaging Attractive

You must be aware of the fact that “first impression is the last impression”, well it works in the eCommerce industry as well. It is one of the vital components of eComm business and brands to focus more on the packaging of their products. Along with a good quality product and quality-based packaging also matters. Whenever a customer receives an order, the first thing they notice is the package.

 

So you must ensure a good quality packaging of products significantly for delicate and fragile products. Several marketplaces have already given guidelines to sellers about how to do the packaging of their products in different categories. It is important to avoid damage in transit. To make a good impression on your customers you can even add a Thank You card along with the order.


Maintain a Dynamic Pricing on Marketplaces

In regard to selling your products online and increasing your sales, as a brand you need to offer diversified pricing schemes and policies to your potential customers. You need to apply dynamic prices to your products listed on various eCommerce platforms. You need to understand that if you are selling your products for example at Rs 150 and your competitor is selling the same product for just Rs 120, then it is quite obvious that customers will buy from your competitors.

 

However, the quality of the product does matter but eventually, customers want to buy a cost-effective product. In this regard, a price tracking software such as etraKY BS can help you.

Conclusion

Thus, in such a way above-mentioned tips can help you constantly in increasing your sales on various marketplaces. Along with it, you should always create a sense of urgency to sell your products thoroughly. It refers to the tactics mentioning several statements such as “only two is left”, “selling fast”, and, “More customers are looking for this product”.

 

It dominates the shopping decisions of customers and forces them to buy your product. Apart from that, you can use paid promotions to promote your brand and upsurge sales. A brand-centric analytics tool can also help you immensely in terms of following some of the above tips to increase your sales on multiple channels.

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Possible Impacts of Reviews & Ratings, Tactics to Hike Them

Ask yourself what would be the first thing you do before making an online purchase? You know the answer, right? It is a review & ratings of that specific product. You, being a Brand can now think like a customer and make the required strategies to help yourself grow by being able to tackle the challenges in this aspect. Unlike a physical store, customers don’t have the leverage to experience the quality and nature of that product physically. This is the reason most customers turn out to read online product reviews first. Post covid when online business is booming, every customer choosing online platforms as their preferred shopping destination will prefer to view reviews before making the purchase decision. According to recent research, more than 85% of customers prefer to analyze reviews, and 75% of them build trust and take those as personal recommendations.

The impact of reviews is quite measurable too. There are two aspects of reviews positive and negative. Negative reviews usually carry more impact than positive ones. Based on the analysis, customers make their shopping decision. It may sound alarming to you, and you should take advantage of it. As a brand analytics tool, etraKY BS has incorporated reviews & ratings in its new eCommerce tactics SCRAP. If you are still not focusing on this aspect, it can affect your online business drastically in the long run. A single review with fewer positive words makes an ultimate opinion; however, a few more than say a similar thing make a communal consensus. In this blog, we have covered a few of the possible impacts of reviews & ratings and also the tactics you can use to improve them.

 

Viable Impacts of Reviews and Ratings on eCommerce Brands


Believe it or not, reviews and ratings can declare a lot more about your online brand. An abundance of positive wordings can quantitatively impact your overall sales. It can efficiently upsurge the purchases and create a base of loyal customers. These impressive vital points outline the benefits that make reviews & ratings a requirement for your online brand.

 

Escalates Your Sales

Not only in India but around the world, it has been proven that customers like to make an opinion on the basis of others’ perspectives. We can also say that reviews and ratings refer to the psychological phenomenon in which potential customers make their decisions on the basis of the shared actions of others. Analyzing positive reviews of other customers who bought similar products drives them confidence that they will buy a good product. Customers want proof from others that a product is worthwhile to buy. In such a way, reviews and ratings can elevate your sales more than ever. In the process of managing your reviews on a daily basis, you can take the help of powerful brand analytics tools such as etraKY BS.


Helps in Building Trust

In the massive eCommerce industry, numerous brands and products out there make it difficult for customers to choose the right one. There are countless brands in almost every category on eCommerce channels. Without a reliable way to trust the quality and authenticity, it is hard for customers to know who they should trust. Thus, reviews and ratings can be the best way for you to build your trust among the customers. Examining a good amount of reviews on a specific product indicates the terrific quality of the product and creates a dynamic reputation in the market that customers can trust. Statistics show that more than 65% of them are likely to trust and make a purchase from a brand with a good amount of positive reviews.


Upsurge Your SEO Efforts

Appearing on the search engine result page (SERP) should be your goal if you want to make a robust market presence. Although, establishing an SEO-friendly market presence requires enough time and effort. Well, in this regard, reviews & ratings can uplift your mission without your efforts. If you can satisfy your customers, there is a 90% chance that they will leave a positive review for you. In their review, most customers use several keywords such as brand and product names. It can benefit you in two compelling ways; First, your brand name will more likely appear whenever a customer searches for a similar product, and secondly, it can attract more customers who are likely to read a positive review.


Up Swing Brand Awareness

You must agree on this point that your brand is not just about selling your products and generating revenue. Of course, you want to expand and make your brand famous in all the prominent eCommerce ventures. To make it the talk of the town, you must consider the importance of reviews & ratings. If you are selling your products on various platforms, then positive reviews can increase your brand awareness and increase your market presence organically.


Effective Tactics to Attain More Reviews & Ratings

 

Offer High-Quality Products

It is not certain that every customer will leave a review for your product. However, there are more chances to attain them if you offer them a high-quality product. A product that meets their demand and satisfies them immensely can automatically force them to leave positive reviews or ratings.


Ask Customers to Leave a Review

If you are able to deliver quality-based products on promised time, then asking for a review is not a crime. It is pretty simple to ask your customers to leave a review for you. You can simply email them and request them to leave feedback on your product page. Believe it, and a generous review request can make a big difference. These days you can even WhatsApp them and ask for their valuable review.


Always Reply to Customers’ Review

To generate more reviews and ratings on your product page, you must incorporate the art of reply. In terms of general communication and professional terms, customers also appreciate the reply to their feedback. On a priority basis, you should reply to every review, whether it is positive or negative. Not only customers but google also like this; replying to reviews can actually boost up your local SEO efforts. So instead of considering reviews a secondary part of your online business, make it the priority and experience the magic.


Conclusion

Thus, you can understand how reviews and ratings impact your eCommerce brand. In this digital era, reviews and ratings are powerful marketing strategies that you can use for your brand to make a buzz around. On one hand, positive reviews can help you generate revenue and build trust. On the other hand, negative reviews can affect your business drastically and withdraw your chances of establishing trust again. An impeccable understanding of the impacts of reviews and ratings, along with knowing the tactics to upsurge them, can be an important way to make your presence in this competitive eCommerce industry. Keeping an eye on every feedback can’t be possible for you, so to minimize this problem of yours, you can take advantage of some brand analytical tool such as etraKY BS. It can make it easier for you to view all the feedback in one single panel, and you can take the next step accordingly. So, without delaying it anymore, start prioritizing the reviews and ratings.

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