Incredible Ways for Brands to Sell Clothes on Amazon!


Clothes/apparel used to be a necessity for living, and it still is, but more than a necessity, it has now become a style statement. The demand for clothing will never end, which is why it is one of the safest product categories you can use to sell on Amazon or any other eCommerce platform. If you are interested in getting into Amazon’s clothing market, then it can be very lucrative and competitive at the same time. Thousands of brands and sellers on this platform are into selling clothes only.

Individually Amazon has sold a massive amount of clothes in the past two years. It is targeted to upsurge the apparel sales by more than 45 % by the end of this year. You can also become a part of this profit as a brand or a seller. If you look at it from the customers’ point of view, more than 50% of Indian shoppers are now buying clothes on Amazon. All these figures indicate that selling clothes on Amazon is indeed a beneficial deal. If you want to capitalize on Amazon’s better performance on the clothing side but don’t know where to start, stay with us and continue reading this blog piece. This blog tells you what you need to know to Sell clothes on Amazon.

 

Spectacular Ways to Sell Clothes on Amazon

 

  • Create Your Account on Amazon

Take this primary step and create your account on Amazon. You will require a separate account from your Amazon buyer’s account for this. This process requires your GST and PAN information, along with your active bank account details. Once you set up your business account, you will require Amazon’s approval to list the clothes. It can take a few days to get their response after submitting the necessary information. You can use this time to do the market research and understand the demand of the customers. This practice can make you choose the suitable clothing to sell on Amazon.

 

  • Organize Your Product Listing

Right after Amazon’s approval, you need to do the product listings. It will be your product page that customers will click on to make a purchase. You need to include the following information while doing listings.

  • Add product labels and barcodes
  • Fix the price of your product
  • Provide the shipping options
  • Add high-resolution images of products
  • Apply elaborative and product descriptions
  • Add the size and color options

To sell on Amazon, your listing should always be incredible. You should always add high-resolution images to help the customer analyze the product closely. While selling clothes, your listing should include the size chart, color, fabric of the apparel, etc. Apart from these, you can also inform the customers about the apparel type or on which occasion they can wear them, whether it comes into casual wear or formal wear. To enhance the listing quality of your product, you can take advantage of any listing quality analytics tool such as etraKY BS.

 

  • Select a Business Model

While choosing to sell clothes on Amazon, selecting a business model is a crucial decision to make. At Amazon, you can select from four businesses to choose one for your online business establishment.

Private Label: You can develop your apparel brand and operate it as a first-party seller on the platform. However, this business model requires a good investment, and you have to build your brand awareness.

Retail Arbitrage: You need to buy apparel from an approved manufacturer at a discounted rate in this particular business model. You can resale those clothes on Amazon under your private label. It requires a decent budget to get started, along with decent pricing that you fix for those products.

Handmade: In this business model, you can sell one type of apparel instead of multiple clothing options. For example, you can choose a unique print, fabric, and design to make your handmade apparel. In the fashion industry, it is also known as “Artisan”. At Amazon, you will be charged a flat percentage instead of monthly seller or brand fees.

Wholesale: This business model requires you to buy clothes in bulk and sell them on Amazon via FBA (Fulfillment by Amazon) facility. In this specific model, you may require to get Amazon’s approval for each brand you want to offer your customer.

 

  • Get Along with Amazon Fulfillment Process

Now when you are ready to sell your apparel, the real question in this way is how will customers get their orders? To ease this issue, you can take the help of the Amazon FBA service. It means that Amazon handles your inventory, packaging, shipping, customer service, and returns as well. However, you need to pay for these services, but it’s worth paying as it minimizes half of your headaches.

You don’t need to track your inventory as the FBA service will take care of it, and you can use this time to improve your brand. It can also provide access to additional selling features like Amazon Prime eligibility. In such a way, you can deliver your orders on time without any hustle. This is the best way to impress your customers by offering them faster delivery and upsurging your sales accordingly.

 

  • Segregate the Group of Your Clothing

To become a renowned clothing brand now or later, you must take the help of ads. Initiating brand awareness and attracting customers to your clothing range is essential. For that, it is imperative to segregate the group of clothes on the basis of their style, type, size, color, and fabric. It can become more accessible for customers to choose one specific clothes.

If you’re selling various types of clothing, from men’s wear to kids’ wear, you need to make a specific segment for the groups. For example, women’s tops should always be seen in the women’s western wear segment with the specific segment “Women Top.”


Following Types of Clothes, you can Sell on Amazon


Amazon has a vast sub-category of clothing for women, men, and kids. Here we are mentioning all the sub-categories, and from these, you can choose the type of apparel to sell on Amazon

 

Women’s Wear

  • All Western Wear
  • Shirt, Tops, and Tees
  • Jeans and Jeggings
  • Dresses
  • All Ethnic Wear
  • Salwar Suits
  • Kurtas
  • Sarees
  • Lingerie
  • Sleep and Loungewear
  • Sportswear

Mens’ Wear

  • T-shirts and Polo
  • Shirts
  • Trousers
  • Jeans
  • Innerwear
  • Sportswear
  • Sleep and Loungewear
  • Ethnic wear
  • Ties and Socks
  • Suits and Blazers
  • Jackets and Coats.

Kids Wear

Girls’ All clothing

  • Tops and Tees
  • Dresses
  • Jeans
  • Pants
  • Clothing sets
  • Baby Girl

Boys All Clothing

  • T-shirts
  • Jeans
  • Pants
  • Clothing Sets
  • Baby Boy

Conclusion


Amazon has become one of the biggest clothing markets in the world. If we talk about the Indian market, in India as well, customers are now preferring to shop for clothes from this massive marketplace. Millions of Indian shoppers come aboard to shop various apparel from Amazon, and in this way, sellers and brands cloud also earn significant profits. However, this eCommerce platform is highly competitive. To become successful, you need to represent your brand professionally. It will be best if you primarily focus on the product’s reviews part as well. In this regard, you can use etraKY BS for agile review management. Apart from that, the speedy delivery is also required for this business. For that, you can get along with Amazon’s FBA service.

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Guidelines and Checklist for Best Practice For Reviews!


In this materialistic world, what somebody says about you and your business matters a lot. This is how our society works; if most people are escalating bad things about you, then nobody will focus on looking out for the good part of you. It works similarly with eCommerce or any other industry as well. To maintain your brand reputation in the marketplaces, it is imperative to have reviews.

Some recent surveys say that more than 85% of customers trust reviews; they take them as personal recommendations. In this way, it is clear that eCommerce reviews play an essential role in upsurging your revenue and reputation in the market. Now the major challenge is reviews can’t be positive all the time, and there is the possibility of negative reviews as well. As an eCommerce brand, it can be the biggest challenge for you to convert those negative reviews into glorious positive ones.

While shopping online, customers prefer to read reviews first; post which they decide to buy a product. Ultimately, reviews do affect your overall sales as well. However, it can happen only when you have enough positive reviews to dominate the purchase decision of a potential customer. In this special blog, we have mentioned some fantastic ways to generate eCommerce reviews. This blog includes the best practice checklist of reviews to ensure you are also analyzing the value of negative reviews.


Best Practices for Attainment of Reviews

 

  • Regulate Your Reviews on a Daily Basis

Regulating your reviews on a daily basis is an essential part of the eCommerce business. It is the best way to analyze all the reviews, both positive and negative. If you are the one who doesn’t consider the importance of reviews, then you are on the wrong track. Not regulating your reviews daily can become a reason for the business’s collapse. So it’s highly recommended to start working on reviews and save your brand’s reputation at various marketplaces. However, if you’re unable to do so regularly, you can take the help of some review management software such as etraKY BS. It can make it easier for you to regulate your reviews regularly. It provides a panel where you can view all the reviews of customers you have received to date from multiple marketplaces and take the necessary steps to address those reviews.

 

  • Respond to Your Customers’ Review

Reviews are an essential factor in terms of building your brand’s credibility in this highly competitive market. Negative reviews can diminish the credibility of your brand, and it is possible that your valuable customers may turn up to your competitors and impact your brand reputation, but on the other hand, if you reply to such reviews adequately, customers will love to hear you, and they may appreciate your efforts as well. Apart from that, this practice can also help you improve your products’ quality and services.

All the leading brands in the market use this tactic to build trust and engagement with their customers. On the other hand, not replying to your customers’ reviews can also ruin your brand image. Your potential customers can develop a thought that you don’t care about their feedback. In such a way, they can even lose their trust in your brand. Hence you must never miss a chance to respond to your customer’s feedback.

 

  • Always Ask Your Customers’ to Leave Reviews

You must have developed an understanding that to empower your brand, there is the requirement of reviews. One of the easiest ways to acquire product reviews is to ask your customers to leave reviews for you. According to research, more than 82% of reviews get generated from a post-purchase email. You can simply ask your customers on email, WhatsApp, and other sources to leave their honest reviews once they receive your product. To get more feedback, you can leave a note with the package requesting them to give their feedback.

 

  • Contact the Customers Once They Leave Their Review

To generate more positive reviews in the future, you must contact those who have left their essential words for you. If some customers have positive reviews for your product, you must contact them and thank them for their sweet gesture. Follow-up with customers and socializing their positive reviews can help attract more customers. You should even contact the customers who leave you negative reviews. Avoiding negative reviews will not be fruitful for your overall online business. Always try to respond to negative reviews and try to resolve their issues. If the problem is with your product, try eliminating them as soon as possible. Try to learn to take it as an opportunity to improve the quality of your products.

 

  • Enhance Your Product Listing Quality

    You can attain more and more reviews by enhancing the listing quality of your product as well. Always try to put high-resolution images of your products. Poor quality images may make a wrong impression on customers; it is justified because even you can not buy such products, especially from an online store whose presentation is not up to the mark. Customers judge your products by the images and descriptions also. Good quality images and an elaborative description can attract more customers and impact their shopping decision. You need to understand this fact; it’s a psychological factor that people consider those products good and appear in an alluring form. Ultimately, it can help you attain positive reviews. To enhance the listing quality of your products, you can take the help of etraKY BS as a listing quality analytics tool. It can send you alert notifications every time a listing goes wrong.

Conclusion


The eCommerce empire or any other business cannot run without its customers. They have the sovereignty to power up your business. Their feedback is exceptionally crucial for the growth of your business. Good and bad reviews can have significant effects on your overall business. You must understand the fact that online reviews can be helpful in your marketing strategies also, as it provides outside perspectives on your entire product range. Positive reviews can fetch more revenue and build a trustworthy reputation for your brand in the marketplaces. However, negative reviews or no reviews at all can affect your brand image in an opposite way.

However, as a brand, managing all the reviews in one place can be a clumsy task. To diminish this issue, you can take advantage of a review management system such as etraKY BS. It is one trusted software among the brands that provide enormous review management services. This software lets you view all the reviews in one panel from various marketplaces. Always keep in mind that reviews can help you in improving the credibility of your brand as well as increase your revenue. To know the benefits of reviews or feedback you can click on this link. 

 

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An Absolute Guide to eCommerce Testing and Checklist for Brands!

Over the past few decades, the shopping environment has massively changed. Previously customers enjoyed shopping at a brick-and-mortar store for all their requirements. Today, they are happy browsing various product categories online and making purchases according to their convenience and comfort. This shift in shopping trends has brought much betterment to the eCommerce industry in terms of revenue generation, customer base, and rapid business growth.

However, it has also put them in a critical situation to match the ever-upsurging, ever-evolving requirements and demands of the customers. According to the experienced optimizers across the country, eCommerce businesses can effectively sustain today’s market heat, manage their customer base, and ensure revenue growth by focusing more on modernized marketing strategies and investing their energies in eCommerce testing. It has the expertise to provide a seamless and effortless customer experience and your online business to succeed.

In this particular blog, we have mentioned exactly what eCommerce testing and testing checklist brands should follow.


What is eCommerce Testing and its Importance?

The eCommerce testing is usually applicable for D2C brands and prominent eCommerce marketplaces such as Amazon, Flipkart, Myntra, etc. eComm testing can be defined as testing multiple elements of an eCommerce website such as design, functionalities, product pages, designs, specifications, etc. The eCommerce testing can be used to analyze these aspects and ensure they are not affecting the performance of the platform or website in any possible way. When you do it correctly and consistently, it can enhance the overall customers’ experience and increase the revenue. Here we are explaining the importance of testing for an online business.


Upgrade Customer Engagement

You must know that eCommerce testing can help you analyze the proper hygiene of an elementary page of your website. It specifies which page element or functionality affects a customer’s onsite experience and helps you resolve the problems as quickly as possible. The better the customer experience, the more the website/platform engagement.


Develop Marketing Strategies

eCommerce testing encourages you to apply effective marketing strategies for your eCommerce website or platform. By analyzing the problem maker factors of your website, you may be able to engage more customers and assure their re-visit. The implementation of marketing strategies can become more effective and efficient than ever.


Upsurge Conversion Rates

When you are already testing almost every aspect of your eCommerce website and assuring a smooth customer experience through optimization, your conversion rate is automatically bound to increase rapidly.


Better Analysis of Customer Behavior

It can become more challenging to analyze your customers’ behavior regarding their preferences and demands. eCommerce testing can allow you to optimize your website accordingly to develop a better understanding of your customer’s behavior.


The eCommerce Testing Checklist for Brands

Now that you understand what eCommerce testing is, you must be eager to know what checklists you need to check while applying this technique. To conduct seamless eCommerce testing, here are some crucial features that you must keep a check on.


The Hero Image of Product and Homepage

The image representing your website and products is a hero image. It also serves as a visitors’ first impression of your product and your website. When testing your hero image, you need to consider the following factors.

  • Is the image able to zoom in and out?
  • Will the customer be able to scroll to the next image?
  • Is the quality of the image good or not?
  • What is the loading time of product images?

    Images are an essential part of the eCommerce business as it has the power to convince the customer about the quality of your product. Rather than that it helps the customer to have a closer look at the product. To implement this in the testing of images, you can take the help of listing quality analytics software such as etraKY BS. It can notify you about the quality of your product images.

Product Description

Once customers find the product they are looking for, they will be directed to the product page immediately. Post which they can decide whether to buy the product or not based on the information you have given as a description of the product. That is why you must ensure that you have added all the essential information regarding your product. The description should always be informative and readable. To make it more readable, you can use bullet points. You should add all specific info about your product, such as feature, size, color, specification, etc. To execute a better description, you can take advantage of brand analytics tools such as etraKY BS. Along with the product description, you must add reviews and ratings on the product page. It can help you in attracting more customers and ultimately increase your overall sales.

 

Shopping Cart

A shopping cart is the last stage of the entire shopping journey of a customer. At this stage, the customers confirm the order, and you generate a sale. So this stage should also get tested while implementing the eCommerce testing. In the process of testing the shopping cart, it is essential to test whether the processes like adding products to the cart and checking out process are running correctly or not. It will help if you take care of a few things, such as every time a customer adds an item to the shopping cart, the cart’s count should increase and vice versa. There should be an option of adding and deleting the products from the cart. After adding the products to the shopping cart, then checkout process for the customers should be smooth and refined.

 

Check the SEO of your Website and Products

If your job is connected to the internet, you should be aware of the SEO factors. You need to test SEO-related features to rank your products and website higher in the search results. You can test whether the title of the product includes the relevant keywords or not. Keywords should be added with the meta descriptions, tags, product descriptions, and URL structure. Apart from that, you should also keep a check on all the image alt tags. In such a way, your products and website will be able to appear in the top list of search engines. It is essential because it increases visibility, and customers become able to locate your products and your website. So it will be beneficial if you focus more on SEO-related features.

Conclusion

Now, you must understand why there is a requirement for running effective eCommerce testing. It can ensure that your customers are satisfied as well as your revenue is increasing. You have to understand that problems such as slow website loading, bad images, no information about the products, shopping cart issues, and insecure transactions all can lead you to make your customers unhappy. Thus, if customers are unhappy, there is no chance your marketing and sales techniques will work. That is why it is essential to run effective testing more than anything if you want to generate enough revenue. To avoid customer dissatisfaction, testing is the best thing you can do to delight your customers. While implementing testing, you can take advantage of a brand analytical tool such as etraKY BS.

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Quintessential Tips to Increase Your Sales on eCommerce Channels!

The eCommerce marketplaces in India are becoming highly competitive and it is quite difficult to beat the competition and make a prominent presence. Mind the words, it is difficult, not impossible to be there, so you still have the chance to be proactive and just do what needs to be done. Recall your thoughts, why you have chosen this business, and what were your plans before entering this industry. Obviously, you must have a vision and expectations from your online business. So, if it is not performing as per your expectations then surely you need to check where you are lacking and what you should do to attain that.

See, the massive eCommerce industry is growing every day and has provided the opportunity for millions of sellers and brands to earn their bread and butter. The only thing you need to do is present your products in such a way that it can increase your conversion rate. There are several elements that can help you in increasing your sales on eCommerce marketplaces. Along with that, there are a few brand-centric analytics tools such as etraKY BS, that can help you with it. In this particular blog, we have mentioned some of the effective tips that can help you in becoming a top-notch brand or seller on various platforms. So You can follow these tips and keep generating sales on a daily basis.


Five Beneficial Tips to Increase Your Sales on Marketplaces

Increasing sales significantly on marketplaces is a quite constant eCommerce objective but the competition can get tough with each passing day. When customers have millions of product options just a click away, it can become quite difficult to differentiate your brand and stand out from the concourse. To resolve your problems here we have gathered a few tips that can help your eCommerce brand stand out from the crowd. Following beneficial tips can help in presenting your products in a more appealing way to reach out to your ideal customers. It can make it easier for your customers to buy your products in a continuous manner.


Customer Satisfaction Should be Your Priority

Whether it is an online or offline business, providing customer satisfaction should be your priority. To build a long-term profitable brand you need to ensure that your products are able to meet the satisfaction level of every customer. You should not compromise on the quality if you are trying to increase your sales on several eCommerce marketplaces. A good quality product will not be enough to satisfy your customers, it requires a lot more. Delivery speed, product price, and engagements are a few essential factors that matter equally. That is why, as an eCommerce brand, you need to safeguard all these factors as well.


Enhance the Listing Quality of Your Products

In terms of increasing your sales on eCommerce platforms, it also matters how well you have listed your products. The quality of your product listing should be phenomenal. Product listing includes a hero image, description, keywords, and the title of the product. To enhance the listing quality of your products you can take the advantage of listing quality analytics software such as etraKY BS.

 

It notifies you whether you have added a good quality image of your product or not. The description of your products is impressive or not if you have added relevant keywords with it. The title of your products is impressive or not. For any eCommerce brand, it is important to enhance their product listing quality in the process of bringing their products to the top of the buy button.


Always keep an Eye on Your Stocks

To increase your online sales abruptly you need to sell more products and to sell more products you can manage your stocks efficiently. In this regard, stock availability monitoring software can help you. With the help of such software, you will be able to keep track of your stocks and can prevent the situation of out-of-stock.

Thus as a brand, you must have a broad idea about how many products are there in your stock and how many you need to refill. Stock out not only affects your overall sales but your market reputation and customer satisfaction as well. Hence, it should be rectified as soon as possible.


Consider the Importance of Customers’ Feedback

For an eCommerce brand, it is important what your customers are saying about your product. Essential feedback from customers also plays a vital role in terms of increasing your online sales. Before making a purchase potential customers prefer to know others’ perspectives or experiences of buying your product. Most of them consider product feedback as personal recommendations.

 

If they find that there is some positive feedback on your product, it can convince them to buy your product in the first place. That is why it is imperative to take the feedback seriously. Evaluating customers’ reviews can rectify the issues related to your product and make a solid comeback.


Make Your Packaging Attractive

You must be aware of the fact that “first impression is the last impression”, well it works in the eCommerce industry as well. It is one of the vital components of eComm business and brands to focus more on the packaging of their products. Along with a good quality product and quality-based packaging also matters. Whenever a customer receives an order, the first thing they notice is the package.

 

So you must ensure a good quality packaging of products significantly for delicate and fragile products. Several marketplaces have already given guidelines to sellers about how to do the packaging of their products in different categories. It is important to avoid damage in transit. To make a good impression on your customers you can even add a Thank You card along with the order.


Maintain a Dynamic Pricing on Marketplaces

In regard to selling your products online and increasing your sales, as a brand you need to offer diversified pricing schemes and policies to your potential customers. You need to apply dynamic prices to your products listed on various eCommerce platforms. You need to understand that if you are selling your products for example at Rs 150 and your competitor is selling the same product for just Rs 120, then it is quite obvious that customers will buy from your competitors.

 

However, the quality of the product does matter but eventually, customers want to buy a cost-effective product. In this regard, a price tracking software such as etraKY BS can help you.

Conclusion

Thus, in such a way above-mentioned tips can help you constantly in increasing your sales on various marketplaces. Along with it, you should always create a sense of urgency to sell your products thoroughly. It refers to the tactics mentioning several statements such as “only two is left”, “selling fast”, and, “More customers are looking for this product”.

 

It dominates the shopping decisions of customers and forces them to buy your product. Apart from that, you can use paid promotions to promote your brand and upsurge sales. A brand-centric analytics tool can also help you immensely in terms of following some of the above tips to increase your sales on multiple channels.

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Possible Impacts of Reviews & Ratings, Tactics to Hike Them!

Ask yourself what would be the first thing you do before making an online purchase? You know the answer, right? It is a review & ratings of that specific product. You, being a Brand can now think like a customer and make the required strategies to help yourself grow by being able to tackle the challenges in this aspect. Unlike a physical store, customers don’t have the leverage to experience the quality and nature of that product physically. This is the reason most customers turn out to read online product reviews first. Post covid when online business is booming, every customer choosing online platforms as their preferred shopping destination will prefer to view reviews before making the purchase decision. According to recent research, more than 85% of customers prefer to analyze reviews, and 75% of them build trust and take those as personal recommendations.

The impact of reviews is quite measurable too. There are two aspects of reviews positive and negative. Negative reviews usually carry more impact than positive ones. Based on the analysis, customers make their shopping decision. It may sound alarming to you, and you should take advantage of it. As a brand analytics tool, etraKY BS has incorporated reviews & ratings in its new eCommerce tactics SCRAP. If you are still not focusing on this aspect, it can affect your online business drastically in the long run. A single review with fewer positive words makes an ultimate opinion; however, a few more than say a similar thing make a communal consensus. In this blog, we have covered a few of the possible impacts of reviews & ratings and also the tactics you can use to improve them.

 

Viable Impacts of Reviews and Ratings on eCommerce Brands


Believe it or not, reviews and ratings can declare a lot more about your online brand. An abundance of positive wordings can quantitatively impact your overall sales. It can efficiently upsurge the purchases and create a base of loyal customers. These impressive vital points outline the benefits that make reviews & ratings a requirement for your online brand.

 

Escalates Your Sales

Not only in India but around the world, it has been proven that customers like to make an opinion on the basis of others’ perspectives. We can also say that reviews and ratings refer to the psychological phenomenon in which potential customers make their decisions on the basis of the shared actions of others. Analyzing positive reviews of other customers who bought similar products drives them confidence that they will buy a good product. Customers want proof from others that a product is worthwhile to buy. In such a way, reviews and ratings can elevate your sales more than ever. In the process of managing your reviews on a daily basis, you can take the help of powerful brand analytics tools such as etraKY BS.


Helps in Building Trust

In the massive eCommerce industry, numerous brands and products out there make it difficult for customers to choose the right one. There are countless brands in almost every category on eCommerce channels. Without a reliable way to trust the quality and authenticity, it is hard for customers to know who they should trust. Thus, reviews and ratings can be the best way for you to build your trust among the customers. Examining a good amount of reviews on a specific product indicates the terrific quality of the product and creates a dynamic reputation in the market that customers can trust. Statistics show that more than 65% of them are likely to trust and make a purchase from a brand with a good amount of positive reviews.


Upsurge Your SEO Efforts

Appearing on the search engine result page (SERP) should be your goal if you want to make a robust market presence. Although, establishing an SEO-friendly market presence requires enough time and effort. Well, in this regard, reviews & ratings can uplift your mission without your efforts. If you can satisfy your customers, there is a 90% chance that they will leave a positive review for you. In their review, most customers use several keywords such as brand and product names. It can benefit you in two compelling ways; First, your brand name will more likely appear whenever a customer searches for a similar product, and secondly, it can attract more customers who are likely to read a positive review.


Up Swing Brand Awareness

You must agree on this point that your brand is not just about selling your products and generating revenue. Of course, you want to expand and make your brand famous in all the prominent eCommerce ventures. To make it the talk of the town, you must consider the importance of reviews & ratings. If you are selling your products on various platforms, then positive reviews can increase your brand awareness and increase your market presence organically.


Effective Tactics to Attain More Reviews & Ratings

 

Offer High-Quality Products

It is not certain that every customer will leave a review for your product. However, there are more chances to attain them if you offer them a high-quality product. A product that meets their demand and satisfies them immensely can automatically force them to leave positive reviews or ratings.


Ask Customers to Leave a Review

If you are able to deliver quality-based products on promised time, then asking for a review is not a crime. It is pretty simple to ask your customers to leave a review for you. You can simply email them and request them to leave feedback on your product page. Believe it, and a generous review request can make a big difference. These days you can even WhatsApp them and ask for their valuable review.


Always Reply to Customers’ Review

To generate more reviews and ratings on your product page, you must incorporate the art of reply. In terms of general communication and professional terms, customers also appreciate the reply to their feedback. On a priority basis, you should reply to every review, whether it is positive or negative. Not only customers but google also like this; replying to reviews can actually boost up your local SEO efforts. So instead of considering reviews a secondary part of your online business, make it the priority and experience the magic.


Conclusion

Thus, you can understand how reviews and ratings impact your eCommerce brand. In this digital era, reviews and ratings are powerful marketing strategies that you can use for your brand to make a buzz around. On one hand, positive reviews can help you generate revenue and build trust. On the other hand, negative reviews can affect your business drastically and withdraw your chances of establishing trust again. An impeccable understanding of the impacts of reviews and ratings, along with knowing the tactics to upsurge them, can be an important way to make your presence in this competitive eCommerce industry. Keeping an eye on every feedback can’t be possible for you, so to minimize this problem of yours, you can take advantage of some brand analytical tool such as etraKY BS. It can make it easier for you to view all the feedback in one single panel, and you can take the next step accordingly. So, without delaying it anymore, start prioritizing the reviews and ratings.

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Amazon Seller Feedback; A Quick Guide to Enhance Your Performance!

In the eCommerce business, you have two significant reputations for beholding; your brands and your own. These two are the elementary aspects of the ultimate success of this prominent marketplace site Amazon. Most brands fail to give much attention to their seller feedback ratings as they do their product reviews. But it is never the best choice to do so. Avoiding focusing on your seller feedback can drastically affect the overall performance of your brand. As an eCommerce brand, your feedback rating impacts almost everything. From your capability to make a sale to how Amazon views your account.

Investing time and effort into keeping this metric as positive as it should be is way more important. This particular blog will make you discover why feedback is essential and how it can impact your online business while selling your products on Amazon. We have also mentioned the importance and need of this. So, what are we waiting for? Let’s dig in and find out?


What is the Amazon Seller Feedback?

Before going any further, you should know what exactly Amazon seller feedback is. Seller feedback is completely different from Amazon product reviews. You must be aware of the Amazon star ratings. Based on a scale of one to five stars, these ratings provide other potential customers a fair idea of what they can expect if they buy your product, precisely in terms of product quality, packaging, shipping, delivery, and customer service.

 

Customers who buy your product have 90 days from their order date to submit their honest feedback. What Amazon does is, obtain the average of previous reviews gained to calculate your seller rating.

 

That is displayed in terms of star rating or a percentage rating. Customers from various locations can view this vital information along with your product page and seller profile on Amazon. If you want, you can track your seller feedback and view your customers’ reviews using the Amazon feedback manager tool in seller central. At this panel, you also have the advantage of removing the negative reviews of your customers.


Importance of Amazon Seller Feedback for Brands/Sellers

As an eCommerce brand or seller, there are numerous reasons to pay close attention to your Amazon seller feedback. We have mentioned some of them below that can help you understand their importance more accurately.


Upsurge the Chance of Winning the Buy Box

There is no argument that Amazon is used globally to make a quick purchase. Today in India, customers from various regions use this impeccable platform to make a purchase of their choice. Millions of customers and sellers automatically increase the competition of winning the buy box. However, winning the buy box efficiently improves your chances of generating more sales in the Amazon ecosystem. It is not that easy, but manufacturing and selling quality products, on-time delivery, and excellent customer service can help you attain positive Amazon seller feedback. It creates your image as a trustworthy Amazon seller.


It Affects the Purchasing Decisions of Customers

In online shopping, customers don’t have the advantage of analyzing a product closely. They don’t even have any salesman to answer their queries. All they have are several reviews to determine whether the product is trustworthy to buy or not. They quickly check your feedback ratings to make their shopping decisions. The right amount of positive feedback and rating can convince them to make a quick purchase without doubting you and your products. In this way, Amazon feedback affects the purchasing decision of your customers.


Poor Feedback Ratings can Remove You from Amazon

Since its beginning, Amazon has been obsessed with providing a quintessential shopping experience to its valuable customers. This eCommerce platform is very particular in terms of its seller’s or brand’s performance. It has performance standards that are crucial for you to maintain. In lack of meeting those standards can result in suspension or even removal of your Amazon account. Amazon seller feedback is one of those standards that should be maintained. It ultimately increases the importance of seller feedback on Amazon.


Provides you Competitive Advantage

A positive Amazon feedback seller gives you a competitive advantage. Not every customer tends to leave feedback after buying your products, read every product review on your page, or check your feedback score. But there is the probability that they may take a look at them. Having positive feedback can never hurt their trust and diminish their reputation in the Amazon marketplace.

 

It is even more critical when you are directly or indirectly competing with millions of sellers and brands out there. Every day, a number of new sellers are joining this platform, so having positive feedback can help you immensely in terms of competing with them.


How to Attain Positive Seller Feedback on Amazon

After knowing the importance of Amazon seller feedback, it’s your turn to know how to attain more positive feedback or reviews. The following points will help you to gain positive reactions from customers.

– Offer a fantastic product with adequate service.

– Implement early shipping of placed orders.

– Always keep a check on your stock availability.

– Implement informative and accurate product listings.

– Ask your customers to leave seller feedback.

All these factors can make your customers happy and convince them to buy your product in the first place. If you can satisfy your customers at every point, they can eventually leave positive seller feedback for you. The above factors are not only helpful in attaining positive reviews but can help you sell on Amazon without any disruption.

 

It can also help in upsurging your revenue. In this regard, you can take the help of some Amazon seller software such as etraKY BS. This software can help you in increasing your product visibility not only on Amazon but on various marketplaces.


Conclusion

Thus, you must have understood the importance of positive seller feedback on Amazon. The more impactful reviews you will receive, the more efficiently it can help your eCommerce business move forward on Amazon. This platform is not only a selling platform anymore but has become massive in the past few years. Customers believe in the name of this outstanding eCommerce channel. That is why Amazon prefers to have sellers or brands with good reviews and reputations in the market.

 

Besides that, customers also don’t prefer to buy from you if you have a history of bad reviews. Although you can’t be perfect all the time, mistakes can happen from time to time, and you can experience low ratings occasionally. But the fact is that you must do all the possible things in your power to diminish them. You should not lose hope but continue to please your customers constantly. Buckle up and work towards it enthusiastically.

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The Role of Brand Analytics Software for eCommerce Stock Management!


Stock management or inventory management is one of the most imperative aspects of an eCommerce business. It involves having the proper inventory in the right amount and at the right place to meet the demands and trends of the market. You can not establish a successful brand if you cannot handle your stocks accurately. It can drastically affect your business in terms of customer satisfaction, revenue, and brand credibility. You just can not miss out on this particular aspect because it can ruin the entire labor you did to improve your brand.

Stock management/ stock availability/inventory management is a vital part of SCRAP, a proven approach that can help you power up your brand in many ways. As a brand, you need to gain the unbreakable trust of customers. Trust building is essential in selling your products rapidly on various eCommerce platforms. In the process of building trust, you need to keep an eye on stock availability. A Stockout situation can make you lose potential customers. In this regard, you can take the help of stock availability software to sort out the availability and unavailability of products. etraKY BS is here to help you out of this situation by providing real-time information on stock availability. In this blog, we have mentioned the enormous role of such particular software for eCommerce management. Let’s find out how it can help you establish your brand adequately.


Significance of Brand Analytics Software for Stock Management

Efficient software for stock management helps in processing massive amounts of data from past sales and counting on future demand for your inventory. It also predicts the festive season’s demands and the eCommerce business’s lead time. Earlier it was much more difficult to manage stock availability against the anticipated market demands. But with the help of this analytical software, stock management became advanced along with demand forecasting. It also provides insights into customer behavior and the performance of your products. Besides that, it has become possible with this software to keep track of the location-wise availability of your stock. It helps in managing almost everything, including inventory and demand for sales.


Benefits of Analytics for Stock Management

 

Improves operational efficiency

With the help of such software, you can have a real-time view of the stock operations and a better understanding of the metrics as well. This helps in a great way to eliminate all the obstacles that come with improving your sales performance. It also implements supply chains to intensify performance when compared to traditional models anxiously. Effective stock management involving data analytics helps eliminate various problems that will ultimately help improve operational efficiency.

– It undoubtedly helps in restricting the stockout situation.
– Prevents overstocking of products.
– Helps in accelerating the order fulfillment process.


Maximize Sales & Revenue

While dealing in the eCommerce industry, it is crucial to have access to real-time data that allows you to manage sales with a high revenue margin with the help of preeminent insights. It can also ensure that the brand can make decent revenue with the help of contributions in stocks that are attaining higher sales along with high customer demand. In such a dynamic way, proper stock management always initiates maximum sales opportunities with the help of stock availability software.


Boost Customer Satisfaction

The real-time data captured with the help of analytical software helps in perceiving the primary reason behind the sale of a specific product. It can help you in making effective business decisions for your online brand. You can also use it to predict the upcoming trends of seasonal sales. It can help you in understanding the demand of your valued customers. Following that, you can ensure that the right amount of products is available in your stock to meet the requirements of upsurging customer demand during the sale. It can also help you in boosting customer satisfaction via several other ways mentioned below.

– By optimizing product description, title, and image.
– Maintaining dynamic pricing across channels.
– Providing the impeccable feature of review management.


Manage the Slow Moving Stocks

There is the possibility that several products from your stock rarely turn over. Such products may not be top-rated among customers and ultimately sell slowly or not sell at all. Stock availability software can also help you analyze those products so that you can revamp them and sell them properly. Such products may have a lower stock level, and you may not need to manufacture them very often or keep much less stock in hand. Data provided by stock software can also help you identify the seller-wise performance. In such a way, you can locate which products are performing better in which location and which are not. Based on these analytics, you can decide to discontinue or continue the specific products in your stock.


Analyze the Performance of Your Stock Management

Essential analytics provided by such software provides insights into how well you manage your stocks on the whole. You can view several metrics such as the total amount of inventory, total number of products in your stock, and total number of sales on a daily basis. These metrics help determine how effectively your stock management is working. It can help you in managing the demand for products across channels. Individually if we talk about the total amount of inventory, it can be helpful for you to analyze asset utilization in the online business.

Apart from these, availability software with data analytics helps control the stock’s cost factor or inventory. These several reasons are enough to make you realize why it is essential to stock adequate products. It can be done only with the help of real-time inventory visibility provided by software like etraKY BS.


Conclusion

This quick review of stock availability software shows that it is the only way to improve your stock management. Whether you want to forecast seasonal sales or prevent out-of-stock or overstock situations, such software can provide you with the essential insight you require to power up your brand. It can be surprising for you to discover how it can streamline all your online business operations in an accurate manner. Thus, it is always the best choice to get along with such software as etraKY BS. It provides you the stock availability analytics and helps you improve the listing quality of your products on prominent eCommerce websites.

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Five Excellent Ways to Make Your Product Visible on eCommerce Platforms!

Be it eCommerce or any other business venture, the ultimate goal is to make a robust market presence and generate decent revenue. The eCommerce business is no exception; brands and sellers are here to stay and generate revenue. But to upsurge your sales, you need to understand the fundamentals of this emerging industry. One of the basic fundamentals is product visibility. If your products are not visible to customers as you expect them to, they won’t be able to buy them, which can ultimately affect your sales. The competition is also very high in this particular business, and customers have numerous choices to buy the best available products online.

These days customers have constant access to their phones where they can research a product anytime before making a purchase. In such a scenario, product visibility can make or break your business. Product visibility is essential in terms of placing your products in the search result. It is an integral part of our brand new strategy, SCRAP. As an online brand, it is quite important for you to increase your visibility to enhance your sales. Here in this blog, we have mentioned five distinctive ways to make your product visible on significant eCommerce sites.


Five Magnificent Ways to Make Your Product Visible on eComm Channels

Product visibility is the primary step to selling anything on eCommerce platforms. Customers will never be able to buy your products if they lack in locating them. It doesn’t matter how good your product is and how many features it has; ultimately, it will fail to generate sales if it is not visible or appears in the search bars. Let’s find out ways to help you immensely increase your product visibility.


Add Top-Ranked keywords to Your Products.

If you want to increase the organic search for your products, adding top-searched or top-ranked keywords to your product’s description and the title is crucial. While adding a product description, you need to apply the product’s noteworthy features, color, size, and width, including keywords. Similarly, you must add an attractive and eye-catching product title; you must add such a title that can represent the nature of your product. You must add the name of your brand along with the title. All these aspects can help you enhance product visibility on various websites. As a brand-centric eCommerce software, etraKY BS can guide you in adding the product description, image specifications, and title to your products.


Appealing Product Visualization

You must have listened to the fact that sight plays a vital role in representation. That is why as an online brand, you need to focus more on the visualization of your products. The way you will represent it online impacts your customers’ shopping decisions. Your product must look attractive and have a multi-dimensional view. It can make it effortless for customers to analyze your products closely. You can add a high-resolution image with a 360-degree view to make them visible and attractive. Graphics and videos can also add personality to your branded products and attract more customers. It helps your products earn better visibility as several eCommerce websites prefer to keep the well-managed products on their search bar. Images are the hero of your product, so they should be high in quality.


Upgrade Your Product Navigation

It is not possible for you to always feature your products on the category first page of the eCommerce website. However, it will help if you ensure that customers can easily find your products. It is essential to offer your customers to view your products in as few clicks as possible. Try to make it a one-way click to locate your products for customers. You take the help of pay-per-click advertisements to increase the search visibility of your product on various eCommerce websites. Product navigation can be the key to making it locatable for your potential customers. PPC campaigns and other modes of advertisement can allow you to enhance your brand awareness and increase your sales volume as well.

Redirect Customer’s Attention to Relevant Products

To redirect the customers’ attention towards your relevant products, you need an eagle eye to notice a particular product that is incredibly popular, but your items are not performing well. Now, you can just let your potential customers know that they have various options for similar products they prefer to buy. Multiple colors, designs, and styles always become successful in attracting more customers. You can opt to sell the most popular products by offering additional choices to them. Additional choices mean there is something for everyone. This is one outstanding technique that global brands around the world use.


Consider the Reviews & Rating Section

Reviews and ratings also play a crucial role in making your product visible. There are various eCommerce websites in India, such as Amazon, Myntra, and Flipkart, which fetch products with positive reviews and ratings to display in their search bars. It automatically increases your product visibility and assures the organic discoverability of your products. It is the easiest way to upgrade your product visibility. To execute this process successfully, you need to have numerous positive reviews and above three-star ratings. You must know that customers prefer to buy products with more positive reviews and ratings. Once you can add positive reviews to your products, eCommerce channels may showcase them in their search bar; eventually, it can become hassle-free for customers to pick them. After every purchase, do encourage your customers to leave reviews and ratings. To manage your reviews, you can take the help of the agile review management feature of etraKY BS.

So these excellent five ways can help you effectively improve your products’ visibility across channels. While getting along with the ways mentioned above, taking advantage of etraKY BS can benefit you.


Conclusion

Thus, when it comes to making your product visible on various eCommerce platforms, there are a few requirements you need to consider. First, you need to think from the customer’s perspective and apply relevant keywords to your products. The visualization of your products should be impeccable, and last but not least, make your brand glow at all times. If the presentation of your product is attractive, customers will be able to locate your product in the first place. However, apart from this, you can also implement compelling marketing strategies and are well on your way to success. You can even revamp the prices of your products to attain visibility on well-known eCommerce sites. Customers mainly consider buying a quality product at a reasonable price. That is why pricing is also essential in terms of enhancing product visibility. etraKY BS also works as a price tracking software. It makes you aware of the prices set by your competitors. Based on their pricing, you can change yours and attract more customers. In this way, you can effectively make your product more visible on prominent eCommerce platforms.

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Importance of Reviews & Ratings for Online Brands and How etraKY BS can Help you Attain Them!

In the eCommerce Industry, reviews and ratings are essential for any online brand. Reviews and ratings work in two ways; first, they let you understand the demand and perception of customers for your products. Second, it helps you in attracting more customers and increasing your revenue. Nowadays, reviews are crucial as they provide customers with the necessary information regarding your products. It dominates the customers’ shopping decisions in an extensive way. They want to buy products with more positive reviews and above three-star ratings. Positive and negative reviews play a vital role in making the final decision about initiating a purchase.

It is obvious that no one will buy a product with several negative reviews or stars below three. That is why it has become imperative to keep a check on reviews and ratings of each product you are selling online. More reviews mean more sales, and more sales increase your overall revenue. Around the world, it has become human nature that they prefer to take a review before spending their money on anything. Positive reviews help them to build trust in your brand. Reviews and Ratings are the essential aspects of our specific SCRAP strategy. We have covered the SCARP framework in detail in our previous blog. In this particular brand, you will get to know why it is important for your brand and how etraKY BS can help you attain them.


Why Reviews and Ratings are Essential for eCommerce Brands

 

Believe it or not but reviews and ratings have the ultimate power to make or break your brand reputation, credibility, and sales performance. Positive reviews can help your customers to believe in your brand. It helps them to trust you in the first place. However, one negative review can ruin your market image and credibility among the customers. That is why it is crucial to manage your reviews and ratings. Apart from that, many other factors consider the power of reviews and ratings. Lets’ see what they are and how etraKY BS can help you with that.


Boost Your Product Performance

Reviews and ratings have the enormous potential to boost the performance of your products on various eCommerce platforms. Excellent or positive reviews make your product the best among the various similar products on eCommerce platforms. According to recent research, more than 82% of customers trust reviews as personal recommendations. They always want to know what others are saying about your product. If they find a buzz about your brand, they will buy your products without any doubt. In this way, reviews are vital to boost your product performance. However, if you are unable to manage your product reviews, etraKY BS is here to help you. It aims to build a robust control over review and rating management. In a single panel, you can view all the reviews regarding your products and take further action.

 

Rectify the Issues of Your Product

Product reviews are essential for rectifying the issues related to your product. If your products are getting negative reviews, again and again, it is possible that there may be something wrong with the product. As soon as your product receives negative reviews, you should focus on resolving the issue. Delaying this process can let your customers bombard you with negative reviews. So it is better to resolve the problems as soon as possible. As a seller analytics tool, etraKY BS can help you rectify the issues with your product by providing you with an agile review management facility. Here you can view all the positive as well as negative reviews in a single panel across multiple channels.


Upgrade Your Conversion Rate

If you can deliver products as per the customers’ expectations, you are creating room for positive reviews. Such reviews play a massive role in upgrading your conversion rate. Happy customers will leave positive reviews with open hearts. You must understand that even a single positive review can help you increase your conversion rate effectively. Suppose your product has far more positive reviews as compared to the negative one; it automatically diminishes the power of negative reviews. Numbers play an essential role in every business, so you do not need to worry about having more positive reviews and fewer negative reviews. If you are honest with your customers in terms of providing them with the best product, no one can stop your increasing conversion rate.


Enhance Customer Experience

Product reviews can help you in enhancing your customer experience better than ever. Mismanagement or negligence of customer reviews can discourage the trust of your customers for your brand. Hence, it is better to monitor them and then work towards initiating the improvement. Once you can rectify your customer’s demands, expectations, and other issues, you can work on them. It can help you in providing a better customer experience in the future. With etraKY BS, you will be able to notify all the reviews and can work accordingly. It helps you in enhancing your product quality as well as customer experience. This software can help you build new customers and always retain older customers associated with you.


Trivialize the Return Rate

If your product doesn’t have any reviews, customers may not be able to make a purchase decision. Reviews provide them the assurance that product quality is up to their expectations. Customers will never be confident enough to buy your product without reviews and ratings. It can build doubt in their mind regarding the product quality. In any case, if they make a purchase by ignoring the reviews, there are chances of return if they find any issue with the product. However, a product with decent reviews and ratings likely faces fewer returns. It is because they get convinced by the reviews that there is no defect in the product. That is why you need to manage your reviews efficiently and put them on your product page. With the help of etraKY BS, you can productively select the positive reviews and add them to your product page on various eCommerce sites.


Conclusion

In the eCommerce Industry, the customer is the king. They have the supreme power to take your online brand to new heights or bring it down severely. Their reviews and ratings are exceptionally crucial, as it tells about their experience and how good or bad your products are. You should not worry about negative reviews if you are assured of good-quality products. There are customers with honest reviews which give you a reality check. And it also identifies that you welcome whatever a customer says with open arms. The importance of reviews becomes prominent because there is no such automation yet that could let customers inspect an online product. However, tracking online reviews on a daily basis is not an easy task. That is why you require an agile review management system such as etraKY BS. It is a trusted software that can bring down all your product reviews to one single dashboard. With just one click, you can monitor channel-wise reviews and ratings of products. Remember, reviews are essential in building trust between your brand and your customers. Reviews and ratings also help you in attracting new customers in this highly competitive eCommerce business.

 

 

 

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