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The e-commerce industry provides various product category options to brands and sellers to sell their products on marketplaces. However, there are many categories available to select and sell products on multiple eCommerce platforms but in terms of generating revenue and winning the trust of the new customers, you require to remarkably increase the credibility of your brand. It is because customers nowadays prefer to only shop for products from a well-established famous brand. That is why it is essential to build a remarkable and recognizable brand to increase the success of your business. Productively representing your brand is quite imperative because customers are aware of the importance of brands. For instance, have to ever thought of why consumers prefer Amul butter over any other butter brand? It’s easy to answer because of the quality and trust.

The marketing and promotional approach of Amul or any other brand is the key to their success. If you think selling only quality products is enough to increase your sales, hold on, its’ not. To sell quality products, you need to intensify the representation of your brand also. A good representation skill can let you attract millions of customers, and it can become a compelling way to build your online presence. This blog has mentioned some prerequisite ways to build your remarkable brand.

Ways That Help in Building Online Brand

Believe it or not but building an eCommerce brand is essential for the rapid growth of your online business. Strong branding can help your brand to stand out from the crowd, and customers may choose you over your competitors. It can lead you to attain sustainable growth, and once the customers start knowing about your brand, they can prefer to buy from you and may become loyal customers. Winning the trust of your customers depends on how well you have built your online brand. Here we are mentioning some of the great ways to build a successful online brand.

Determine Your Vision

Vision is the critical factor in terms of establishing a remarkable brand. Without a vision, you can not take a step towards success. A brand’s vision should be what your brand works to deliver to your customers and generate revenue. Your vision should be effective and efficient. It’s well and good if you already know your vision, but if you don’t know, then you have to go back and think about what inspired you to launch your own brand and why you are into this business, or maybe you should think about what exactly you want to deliver your customers. Once your vision gets clarified, it will be easier for you to start building your online brand.

Showcase the Key Benefits of Your Brand

In today’s world, before selling a product online or even offline, it is essential to make customers aware of its benefits. Without knowing the benefits, customers may not come forward and buy your products. So in terms of establishing a successful brand, you need to showcase your product’s key benefits to your customers. To specify the benefits, you can use the product description section to add all the essential beneficial information into the description accurately. You can add all the benefits in bullet points in the description itself. Specifying the benefits in bullet points can make it readable for your customers. To implement it successfully, you can take the help listing quality analysis software such as etraKY BS. It can help you in enhancing the quality of your product listing and notifies you if anything goes wrong regarding the listing.

Classify Your Targeted Customers

Identifying and focusing on the right targeted customers is fundamental in building a remarkable online brand presence. You may struggle even if you are selling a terrific product without determining your targeted customers. We will say that before deciding what product you want to sell, you should first target your customers, and then, according to their requirements and past shopping behavior, you can take a step forward and make the right decision about launching your brand. It will help if you go deeper into your targeted customers’ current requirements. Identify their pain areas and their search behavior as well. Such practice can help you fulfill customers’ demands and let your brand reach millions of eyes.

Spotlight Should be on Product Quality

As an eCommerce Brand, you should always be honest about the quality of your product. You may launch a poor-quality product with a considerable buzz, but it can not last forever. In the end, the customer always looks forward to buying good quality products. Selling one good quality product is far better than selling several poor quality products. Focusing more on a single product’s high quality can help you establish your brand credibility along with an enormous customer base. Like a physical store, customers can’t analyze the product while shopping for any product from an eCommerce platform. They do not trust online brands easily until or unless it provides them with a good quality product.

List Your Products in an Accurate Manner

Representation is something that can attract more and more customers to your product. So it should be done correctly every time you list a product on any eCommerce marketplace. During listing your products on various channels, you need to ensure that if you have added an elaborative description, relevant titles, good quality images, videos, etc. While listing your products, adding relevant keywords to your description and titles is essential. Keywords can help your customers to locate your products quickly. If you cannot implement this step accurately, you can take the help of any listing quality analysis software available in the market. It can notify you every time your listing goes incorrect.

So these are some of the prerequisite ways to build a remarkable online brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need to analyze every aspect of this eCommerce business closely.

Conclusion

To build a remarkable online brand, you must indulge in the above-mentioned spectacular ways. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should make sure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.

Clothes/apparel used to be a necessity for living, and it still is, but more than a necessity, it has now become a style statement. The demand for clothing will never end, which is why it is one of the safest product categories you can use to sell on Amazon or any other eCommerce platform. If you are interested in getting into Amazon’s clothing market, then it can be very lucrative and competitive at the same time. Thousands of brands and sellers on this platform are into selling clothes only.

Individually Amazon has sold a massive amount of clothes in the past two years. It is targeted to upsurge the apparel sales by more than 45 % by the end of this year. You can also become a part of this profit as a brand or a seller. If you look at it from the customers’ point of view, more than 50% of Indian shoppers are now buying clothes on Amazon. All these figures indicate that selling clothes on Amazon is indeed a beneficial deal. If you want to capitalize on Amazon’s better performance on the clothing side but don’t know where to start, stay with us and continue reading this blog piece. This blog tells you what you need to know to Sell clothes on Amazon.

Spectacular Ways to Sell Clothes on Amazon

• Create Your Account on Amazon

Take this primary step and create your account on Amazon. You will require a separate account from your Amazon buyer’s account for this. This process requires your GST and PAN information, along with your active bank account details. Once you set up your business account, you will require Amazon’s approval to list the clothes. It can take a few days to get their response after submitting the necessary information. You can use this time to do the market research and understand the demand of the customers. This practice can make you choose the suitable clothing to sell on Amazon.

• Organize Your Product Listing

Right after Amazon’s approval, you need to do the product listings. It will be your product page that customers will click on to make a purchase. You need to include the following information while doing listings.

• Add product labels and barcodes
• Fix the price of your product
• Provide the shipping options
• Add high-resolution images of products
• Apply elaborative and product descriptions
• Add the size and color options

To sell on Amazon, your listing should always be incredible. You should always add high-resolution images to help the customer analyze the product closely. While selling clothes, your listing should include the size chart, color, fabric of the apparel, etc. Apart from these, you can also inform the customers about the apparel type or on which occasion they can wear them, whether it comes into casual wear or formal wear. To enhance the listing quality of your product, you can take advantage of any listing quality analytics tool such as etraKY BS.

• Select a Business Model

While choosing to sell clothes on Amazon, selecting a business model is a crucial decision to make. At Amazon, you can select from four businesses to choose one for your online business establishment.

Private Label: You can develop your apparel brand and operate it as a first-party seller on the platform. However, this business model requires a good investment, and you have to build your brand awareness.

Retail Arbitrage: You need to buy apparel from an approved manufacturer at a discounted rate in this particular business model. You can resale those clothes on Amazon under your private label. It requires a decent budget to get started, along with decent pricing that you fix for those products.

Handmade: In this business model, you can sell one type of apparel instead of multiple clothing options. For example, you can choose a unique print, fabric, and design to make your handmade apparel. In the fashion industry, it is also known as “Artisan”. At Amazon, you will be charged a flat percentage instead of monthly seller or brand fees.

Wholesale: This business model requires you to buy clothes in bulk and sell them on Amazon via FBA (Fulfillment by Amazon) facility. In this specific model, you may require to get Amazon’s approval for each brand you want to offer your customer.

• Get Along with Amazon Fulfillment Process

Now when you are ready to sell your apparel, the real question in this way is how will customers get their orders? To ease this issue, you can take the help of the Amazon FBA service. It means that Amazon handles your inventory, packaging, shipping, customer service, and returns as well. However, you need to pay for these services, but it’s worth paying as it minimizes half of your headaches.

You don’t need to track your inventory as the FBA service will take care of it, and you can use this time to improve your brand. It can also provide access to additional selling features like Amazon Prime eligibility. In such a way, you can deliver your orders on time without any hustle. This is the best way to impress your customers by offering them faster delivery and upsurging your sales accordingly.

• Segregate the Group of Your Clothing

To become a renowned clothing brand now or later, you must take the help of ads. Initiating brand awareness and attracting customers to your clothing range is essential. For that, it is imperative to segregate the group of clothes on the basis of their style, type, size, color, and fabric. It can become more accessible for customers to choose one specific clothes.

If you’re selling various types of clothing, from men’s wear to kids’ wear, you need to make a specific segment for the groups. For example, women’s tops should always be seen in the women’s western wear segment with the specific segment “Women Top.”

Following Types of Clothes, you can Sell on Amazon

Amazon has a vast sub-category of clothing for women, men, and kids. Here we are mentioning all the sub-categories, and from these, you can choose the type of apparel to sell on Amazon

Women’s Wear

• All Western Wear
• Shirt, Tops, and Tees
• Jeans and Jeggings
• Dresses
• All Ethnic Wear
• Salwar Suits
• Kurtas
• Sarees
• Lingerie
• Sleep and Loungewear
• Sportswear

Mens’ Wear

• T-shirts and Polo
• Shirts
• Trousers
• Jeans
• Innerwear
• Sportswear
• Sleep and Loungewear
• Ethnic wear
• Ties and Socks
• Suits and Blazers
• Jackets and Coats.

Kids Wear

Girls’ All clothing

• Tops and Tees
• Dresses
• Jeans
• Pants
• Clothing sets
• Baby Girl

Boys All Clothing

• T-shirts
• Jeans
• Pants
• Clothing Sets
• Baby Boy

Conclusion

Amazon has become one of the biggest clothing markets in the world. If we talk about the Indian market, in India as well, customers are now preferring to shop for clothes from this massive marketplace. Millions of Indian shoppers come aboard to shop various apparel from Amazon, and in this way, sellers and brands cloud also earn significant profits. However, this eCommerce platform is highly competitive. To become successful, you need to represent your brand professionally. It will be best if you primarily focus on the product’s reviews part as well. In this regard, you can use etraKY BS for agile review management. Apart from that, the speedy delivery is also required for this business. For that, you can get along with Amazon’s FBA service.

In this materialistic world, what somebody says about you and your business matters a lot. This is how our society works; if most people are escalating bad things about you, then nobody will focus on looking out for the good part of you. It works similarly with eCommerce or any other industry as well. To maintain your brand reputation in the marketplaces, it is imperative to have reviews.

Some recent surveys say that more than 85% of customers trust reviews; they take them as personal recommendations. In this way, it is clear that eCommerce reviews play an essential role in upsurging your revenue and reputation in the market. Now the major challenge is reviews can’t be positive all the time, and there is the possibility of negative reviews as well. As an eCommerce brand, it can be the biggest challenge for you to convert those negative reviews into glorious positive ones.

While shopping online, customers prefer to read reviews first; post which they decide to buy a product. Ultimately, reviews do affect your overall sales as well. However, it can happen only when you have enough positive reviews to dominate the purchase decision of a potential customer. In this special blog, we have mentioned some fantastic ways to generate eCommerce reviews. This blog includes the best practice checklist of reviews to ensure you are also analyzing the value of negative reviews.

Best Practices for Attainment of Reviews

• Regulate Your Reviews on a Daily Basis

Regulating your reviews on a daily basis is an essential part of the eCommerce business. It is the best way to analyze all the reviews, both positive and negative. If you are the one who doesn’t consider the importance of reviews, then you are on the wrong track. Not regulating your reviews daily can become a reason for the business’s collapse. So it’s highly recommended to start working on reviews and save your brand’s reputation at various marketplaces. However, if you’re unable to do so regularly, you can take the help of some review management software such as etraKY BS. It can make it easier for you to regulate your reviews regularly. It provides a panel where you can view all the reviews of customers you have received to date from multiple marketplaces and take the necessary steps to address those reviews.

• Respond to Your Customers’ Review

Reviews are an essential factor in terms of building your brand’s credibility in this highly competitive market. Negative reviews can diminish the credibility of your brand, and it is possible that your valuable customers may turn up to your competitors and impact your brand reputation, but on the other hand, if you reply to such reviews adequately, customers will love to hear you, and they may appreciate your efforts as well. Apart from that, this practice can also help you improve your products’ quality and services.

All the leading brands in the market use this tactic to build trust and engagement with their customers. On the other hand, not replying to your customers’ reviews can also ruin your brand image. Your potential customers can develop a thought that you don’t care about their feedback. In such a way, they can even lose their trust in your brand. Hence you must never miss a chance to respond to your customer’s feedback.

• Always Ask Your Customers’ to Leave Reviews

You must have developed an understanding that to empower your brand, there is the requirement of reviews. One of the easiest ways to acquire product reviews is to ask your customers to leave reviews for you. According to research, more than 82% of reviews get generated from a post-purchase email. You can simply ask your customers on email, WhatsApp, and other sources to leave their honest reviews once they receive your product. To get more feedback, you can leave a note with the package requesting them to give their feedback.

• Contact the Customers Once They Leave Their Review

To generate more positive reviews in the future, you must contact those who have left their essential words for you. If some customers have positive reviews for your product, you must contact them and thank them for their sweet gesture. Follow-up with customers and socializing their positive reviews can help attract more customers. You should even contact the customers who leave you negative reviews. Avoiding negative reviews will not be fruitful for your overall online business. Always try to respond to negative reviews and try to resolve their issues. If the problem is with your product, try eliminating them as soon as possible. Try to learn to take it as an opportunity to improve the quality of your products.

• Enhance Your Product Listing Quality

  You can attain more and more reviews by enhancing the listing quality of your product as well. Always try to put high-resolution images of your products. Poor quality images may make a wrong impression on customers; it is justified because even you can not buy such products, especially from an online store whose presentation is not up to the mark. Customers judge your products by the images and descriptions also. Good quality images and an elaborative description can attract more customers and impact their shopping decision. You need to understand this fact; it’s a psychological factor that people consider those products good and appear in an alluring form. Ultimately, it can help you attain positive reviews. To enhance the listing quality of your products, you can take the help of etraKY BS as a listing quality analytics tool. It can send you alert notifications every time a listing goes wrong.

Conclusion

The eCommerce empire or any other business cannot run without its customers. They have the sovereignty to power up your business. Their feedback is exceptionally crucial for the growth of your business. Good and bad reviews can have significant effects on your overall business. You must understand the fact that online reviews can be helpful in your marketing strategies also, as it provides outside perspectives on your entire product range. Positive reviews can fetch more revenue and build a trustworthy reputation for your brand in the marketplaces. However, negative reviews or no reviews at all can affect your brand image in an opposite way.

However, as a brand, managing all the reviews in one place can be a clumsy task. To diminish this issue, you can take advantage of a review management system such as etraKY BS. It is one trusted software among the brands that provide enormous review management services. This software lets you view all the reviews in one panel from various marketplaces. Always keep in mind that reviews can help you in improving the credibility of your brand as well as increase your revenue. To know the benefits of reviews or feedback you can click on this link. 

The eCommerce marketplaces in India are becoming highly competitive and it is quite difficult to beat the competition and make a prominent presence. Mind the words, it is difficult, not impossible to be there, so you still have the chance to be proactive and just do what needs to be done. Recall your thoughts, why you have chosen this business, and what were your plans before entering this industry. Obviously, you must have a vision and expectations from your online business. So, if it is not performing as per your expectations then surely you need to check where you are lacking and what you should do to attain that.

See, the massive eCommerce industry is growing every day and has provided the opportunity for millions of sellers and brands to earn their bread and butter. The only thing you need to do is present your products in such a way that it can increase your conversion rate. There are several elements that can help you in increasing your sales on eCommerce marketplaces. Along with that, there are a few brand-centric analytics tools such as etraKY BS, that can help you with it. In this particular blog, we have mentioned some of the effective tips that can help you in becoming a top-notch brand or seller on various platforms. So You can follow these tips and keep generating sales on a daily basis.

Five Beneficial Tips to Increase Your Sales on Marketplaces

Increasing sales significantly on marketplaces is a quite constant eCommerce objective but the competition can get tough with each passing day. When customers have millions of product options just a click away, it can become quite difficult to differentiate your brand and stand out from the concourse. To resolve your problems here we have gathered a few tips that can help your eCommerce brand stand out from the crowd. Following beneficial tips can help in presenting your products in a more appealing way to reach out to your ideal customers. It can make it easier for your customers to buy your products in a continuous manner.

Customer Satisfaction Should be Your Priority

Whether it is an online or offline business, providing customer satisfaction should be your priority. To build a long-term profitable brand you need to ensure that your products are able to meet the satisfaction level of every customer. You should not compromise on the quality if you are trying to increase your sales on several eCommerce marketplaces. A good quality product will not be enough to satisfy your customers, it requires a lot more. Delivery speed, product price, and engagements are a few essential factors that matter equally. That is why, as an eCommerce brand, you need to safeguard all these factors as well.

Enhance the Listing Quality of Your Products

In terms of increasing your sales on eCommerce platforms, it also matters how well you have listed your products. The quality of your product listing should be phenomenal. Product listing includes a hero image, description, keywords, and the title of the product. To enhance the listing quality of your products you can take the advantage of listing quality analytics software such as etraKY BS.

It notifies you whether you have added a good quality image of your product or not. The description of your products is impressive or not if you have added relevant keywords with it. The title of your products is impressive or not. For any eCommerce brand, it is important to enhance their product listing quality in the process of bringing their products to the top of the buy button.

Always keep an Eye on Your Stocks

To increase your online sales abruptly you need to sell more products and to sell more products you can manage your stocks efficiently. In this regard, stock availability monitoring software can help you. With the help of such software, you will be able to keep track of your stocks and can prevent the situation of out-of-stock.

Thus as a brand, you must have a broad idea about how many products are there in your stock and how many you need to refill. Stock out not only affects your overall sales but your market reputation and customer satisfaction as well. Hence, it should be rectified as soon as possible.

Consider the Importance of Customers’ Feedback

For an eCommerce brand, it is important what your customers are saying about your product. Essential feedback from customers also plays a vital role in terms of increasing your online sales. Before making a purchase potential customers prefer to know others’ perspectives or experiences of buying your product. Most of them consider product feedback as personal recommendations.

If they find that there is some positive feedback on your product, it can convince them to buy your product in the first place. That is why it is imperative to take the feedback seriously. Evaluating customers’ reviews can rectify the issues related to your product and make a solid comeback.

Make Your Packaging Attractive

You must be aware of the fact that “first impression is the last impression”, well it works in the eCommerce industry as well. It is one of the vital components of eComm business and brands to focus more on the packaging of their products. Along with a good quality product and quality-based packaging also matters. Whenever a customer receives an order, the first thing they notice is the package.

So you must ensure a good quality packaging of products significantly for delicate and fragile products. Several marketplaces have already given guidelines to sellers about how to do the packaging of their products in different categories. It is important to avoid damage in transit. To make a good impression on your customers you can even add a Thank You card along with the order.

Maintain a Dynamic Pricing on Marketplaces

In regard to selling your products online and increasing your sales, as a brand you need to offer diversified pricing schemes and policies to your potential customers. You need to apply dynamic prices to your products listed on various eCommerce platforms. You need to understand that if you are selling your products for example at Rs 150 and your competitor is selling the same product for just Rs 120, then it is quite obvious that customers will buy from your competitors.

However, the quality of the product does matter but eventually, customers want to buy a cost-effective product. In this regard, a price tracking software such as etraKY BS can help you.

Conclusion

Thus, in such a way above-mentioned tips can help you constantly in increasing your sales on various marketplaces. Along with it, you should always create a sense of urgency to sell your products thoroughly. It refers to the tactics mentioning several statements such as “only two is left”, “selling fast”, and, “More customers are looking for this product”.

It dominates the shopping decisions of customers and forces them to buy your product. Apart from that, you can use paid promotions to promote your brand and upsurge sales. A brand-centric analytics tool can also help you immensely in terms of following some of the above tips to increase your sales on multiple channels.

As a massive venture in the eCommerce industry, Amazon never wants to disappoint its customers on any terms. They always look forward to providing an excellent customer experience. There are so many factors that Amazon prefers in terms of holding its remarkable reputation in the market. This extensive eCommerce channel works as a chain between customers and sellers. Its ultimate goal is to connect them with relevant products as quickly as possible. To do so, Amazon uses its own search algorithm, which is designed by A9, a subsidiary company of Amazon. Using the A9 algorithm can be a free and dynamic way to upsurge organic search and improve your overall sales.

You can do it by implementing search engine optimization(SEO). When it comes to SEO, most of us only think of Google SEO, but you need to understand that there is something called Amazon SEO if you want your customers to recognize your products more effectively. However, with the help of some crucial analysis and strategies, you can make your products appear in Amazon’s search results. If you are an old seller and still unable to get the recognition on Amazon, then this indicates that you are missing out on A9 algorithms. Customers must find your product page if you sell products on this gigantic platform. If it does not appear in search results, this blog is just for you. Here you will know the importance of the Amazon ranking algorithm and how it works.

What is Amazon Ranking Algorithm, and How Does it Work

As we have mentioned above, the Amazon ranking algorithm is designed by the sub-company of Amazon, which is known as A9. Building an empire is not easy, but Amazon has completely changed this perception. It has changed the destiny of the eCommerce industry by providing a spectacular customer experience. It smartly analyzes several distinctive pieces of information to determine which product appears at the top of search results. Here are some of the essential information that the A9 algorithm examines when determining the product rankings:

• If you have used any keywords with your products or not during listing them on Amazon.
• Whether or not your products are selling well, it analyzes your sales conversion.
• Customer reviews also matter; they analyze whether your customers are happy with your products.
• A9 algorithm analyzes your historical performance and whether you have any record of sustainable sales.
• It also examines your delivery time and whether your customers received their products on time or not.
• The algorithm also examines the price of your products.
  Thus, Amazon’s ranking algorithm considers many criteria to regulate who appears on the first page of a search, which is definitely a worthwhile place to be. In such a way, more people will see your products, and you will be more likely to win the buy box.

Essential Factors That Can Increase Your Amazon Rankings

Since you are an Amazon seller, you need to increase your rankings on this platform. It can help you immensely in selling your products accurately and smartly. Customers will be able to find your products, and they can order yours’ instead of your competitors. So let’s see how those essential factors can help you increase your Amazon rankings.

Product Title Plays an Important Role

In the process of increasing your rankings on Amazon, you should focus on deciding your product title. This is probably the most critical factor for Amazon SEO. In the product title, you need to include the most relevant keywords for the product. Here we have mentioned some practical suggestions that can help you improve your product title and automatically increase your’ Amazon rankings.

• Add your brand’s name to the title.
• Include the nature of your product.
• Incorporate the details about your product.
• You must add on the color, width, and size.
• Do mention the material or ingredient of your product.
• You can also add on some of the specifications.

However, you are not supposed to do the keyword stuffing in the title, as it can affect your Amazon rankings. As similar as Google, Amazon also constantly avoids keyword stuffing. So it is better to avoid doing that; otherwise, your wise Amazon algorithm will not pick your product. Apart from that, you can also use brand analytics tools such as etraKY BS to improve your product title. It can let you know if anything related to the product title area does not satisfy the Amazon listing quality score.

Use Backend Keywords in Amazon Seller Account

Most of you may not be aware of the fact that backend keywords also affect your Amazon rankings. These keywords are essentially hidden keywords and can be used in the backend section of your Amazon seller account. These keywords generally instruct the A9 algorithm that the specific product listing on the channel is mainly targeting keywords. You must consider backend keywords if you want your product to get notified by the A9 algorithm for Amazon rankings. Backend keywords should be added as meta tags, and you must fill out the five essential fields. Each line should be limited to a maximum of 50 characters. Remember that you are not allowed to exceed the limit; otherwise, Amazon will not be able to index your backend keywords. Here we mention some important rules you should follow while filling out the backend keyword field.

• It will help if you do not repeat the keywords.
• Avoid adding quotation marks, as it can reduce the overall character count.
• Do ignore commas.
• You must ignore using too many synonyms of the same keyword.
• You can use spelling variations.

Make Your Product Description Readable

The product description of your specific product also plays an essential role in increasing your Amazon rankings. It should be readable, spontaneous, and convincing from a sales perspective. To follow that, you should add several bullet points with the description. It informs your potential customers about the product in an elaborate manner. You must focus on adding detailed, informative, and easy-to-read points. In the description as well, you need to add relevant keywords too. It will relate to expected customers and provides the SEO benefit of adding your keywords. Bullet points are elementary, as they can catch the customers’ eye on some of the specific features of your products. Along with the features, you can also add the product’s benefits in the description.

Reviews & Ratings are the Game Changer

Amazon’s reviews and ratings are also crucial factors that the A9 algorithm considers in the process of increasing your rankings on this platform. Usually, products that rank on the first page of Amazon have a quality review than others that fall beneath. You can understand from this that having a maximum number of reviews affects the click-through rates and eventually upsurges the overall sales that affect the product ranking. In this regard, you must work on getting more and more reviews from your valuable customers. You can send them a follow-up email or message on WhatsApp, asking them to leave their feedback. If you have negative reviews, you must look into the issues with your products and fix them as soon as possible. You can take the help of Amazon seller software such as etraKY BS to manage your reviews precisely. In this regard, you can also take the help of our entirely new refreshing eCommerce strategy called SCRAP.

Conclusion

Winning Amazon’s ranking is all about understanding what Amazon’s A9 algorithm has the expectations from you as a brand or a seller. There are various ways to optimize your Amazon product page and meet its algorithm’s expectations to achieve a decent ranking. Consiering the points mentioned above can effectively help you in this regard. Apart from that, you can take advantage of etraKY BS as a listing quality analytics software. It can help you in enhancing your listings and notifies you to add relevant keywords where it is necessary to add.

Ask yourself what would be the first thing you do before making an online purchase? You know the answer, right? It is a review & ratings of that specific product. You, being a Brand can now think like a customer and make the required strategies to help yourself grow by being able to tackle the challenges in this aspect. Unlike a physical store, customers don’t have the leverage to experience the quality and nature of that product physically. This is the reason most customers turn out to read online product reviews first. Post covid when online business is booming, every customer choosing online platforms as their preferred shopping destination will prefer to view reviews before making the purchase decision. According to recent research, more than 85% of customers prefer to analyze reviews, and 75% of them build trust and take those as personal recommendations.

The impact of reviews is quite measurable too. There are two aspects of reviews positive and negative. Negative reviews usually carry more impact than positive ones. Based on the analysis, customers make their shopping decision. It may sound alarming to you, and you should take advantage of it. As a brand analytics tool, etraKY BS has incorporated reviews & ratings in its new eCommerce tactics SCRAP. If you are still not focusing on this aspect, it can affect your online business drastically in the long run. A single review with fewer positive words makes an ultimate opinion; however, a few more than say a similar thing make a communal consensus. In this blog, we have covered a few of the possible impacts of reviews & ratings and also the tactics you can use to improve them.

Viable Impacts of Reviews and Ratings on eCommerce Brands

Believe it or not, reviews and ratings can declare a lot more about your online brand. An abundance of positive wordings can quantitatively impact your overall sales. It can efficiently upsurge the purchases and create a base of loyal customers. These impressive vital points outline the benefits that make reviews & ratings a requirement for your online brand.

Escalates Your Sales

Not only in India but around the world, it has been proven that customers like to make an opinion on the basis of others’ perspectives. We can also say that reviews and ratings refer to the psychological phenomenon in which potential customers make their decisions on the basis of the shared actions of others. Analyzing positive reviews of other customers who bought similar products drives them confidence that they will buy a good product. Customers want proof from others that a product is worthwhile to buy. In such a way, reviews and ratings can elevate your sales more than ever. In the process of managing your reviews on a daily basis, you can take the help of powerful brand analytics tools such as etraKY BS.

Helps in Building Trust

In the massive eCommerce industry, numerous brands and products out there make it difficult for customers to choose the right one. There are countless brands in almost every category on eCommerce channels. Without a reliable way to trust the quality and authenticity, it is hard for customers to know who they should trust. Thus, reviews and ratings can be the best way for you to build your trust among the customers. Examining a good amount of reviews on a specific product indicates the terrific quality of the product and creates a dynamic reputation in the market that customers can trust. Statistics show that more than 65% of them are likely to trust and make a purchase from a brand with a good amount of positive reviews.

Upsurge Your SEO Efforts

Appearing on the search engine result page (SERP) should be your goal if you want to make a robust market presence. Although, establishing an SEO-friendly market presence requires enough time and effort. Well, in this regard, reviews & ratings can uplift your mission without your efforts. If you can satisfy your customers, there is a 90% chance that they will leave a positive review for you. In their review, most customers use several keywords such as brand and product names. It can benefit you in two compelling ways; First, your brand name will more likely appear whenever a customer searches for a similar product, and secondly, it can attract more customers who are likely to read a positive review.

Up Swing Brand Awareness

You must agree on this point that your brand is not just about selling your products and generating revenue. Of course, you want to expand and make your brand famous in all the prominent eCommerce ventures. To make it the talk of the town, you must consider the importance of reviews & ratings. If you are selling your products on various platforms, then positive reviews can increase your brand awareness and increase your market presence organically.

Effective Tactics to Attain More Reviews & Ratings

Offer High-Quality Products

It is not certain that every customer will leave a review for your product. However, there are more chances to attain them if you offer them a high-quality product. A product that meets their demand and satisfies them immensely can automatically force them to leave positive reviews or ratings.

Ask Customers to Leave a Review

If you are able to deliver quality-based products on promised time, then asking for a review is not a crime. It is pretty simple to ask your customers to leave a review for you. You can simply email them and request them to leave feedback on your product page. Believe it, and a generous review request can make a big difference. These days you can even WhatsApp them and ask for their valuable review.

Always Reply to Customers’ Review

To generate more reviews and ratings on your product page, you must incorporate the art of reply. In terms of general communication and professional terms, customers also appreciate the reply to their feedback. On a priority basis, you should reply to every review, whether it is positive or negative. Not only customers but google also like this; replying to reviews can actually boost up your local SEO efforts. So instead of considering reviews a secondary part of your online business, make it the priority and experience the magic.

Conclusion

Thus, you can understand how reviews and ratings impact your eCommerce brand. In this digital era, reviews and ratings are powerful marketing strategies that you can use for your brand to make a buzz around. On one hand, positive reviews can help you generate revenue and build trust. On the other hand, negative reviews can affect your business drastically and withdraw your chances of establishing trust again. An impeccable understanding of the impacts of reviews and ratings, along with knowing the tactics to upsurge them, can be an important way to make your presence in this competitive eCommerce industry. Keeping an eye on every feedback can’t be possible for you, so to minimize this problem of yours, you can take advantage of some brand analytical tool such as etraKY BS. It can make it easier for you to view all the feedback in one single panel, and you can take the next step accordingly. So, without delaying it anymore, start prioritizing the reviews and ratings.

Be it eCommerce or any other business venture, the ultimate goal is to make a robust market presence and generate decent revenue. The eCommerce business is no exception; brands and sellers are here to stay and generate revenue. But to upsurge your sales, you need to understand the fundamentals of this emerging industry. One of the basic fundamentals is product visibility. If your products are not visible to customers as you expect them to, they won’t be able to buy them, which can ultimately affect your sales. The competition is also very high in this particular business, and customers have numerous choices to buy the best available products online.

These days customers have constant access to their phones where they can research a product anytime before making a purchase. In such a scenario, product visibility can make or break your business. Product visibility is essential in terms of placing your products in the search result. It is an integral part of our brand new strategy, SCRAP. As an online brand, it is quite important for you to increase your visibility to enhance your sales. Here in this blog, we have mentioned five distinctive ways to make your product visible on significant eCommerce sites.

Five Magnificent Ways to Make Your Product Visible on eComm Channels

Product visibility is the primary step to selling anything on eCommerce platforms. Customers will never be able to buy your products if they lack in locating them. It doesn’t matter how good your product is and how many features it has; ultimately, it will fail to generate sales if it is not visible or appears in the search bars. Let’s find out ways to help you immensely increase your product visibility.

Add Top-Ranked keywords to Your Products.

If you want to increase the organic search for your products, adding top-searched or top-ranked keywords to your product’s description and the title is crucial. While adding a product description, you need to apply the product’s noteworthy features, color, size, and width, including keywords. Similarly, you must add an attractive and eye-catching product title; you must add such a title that can represent the nature of your product. You must add the name of your brand along with the title. All these aspects can help you enhance product visibility on various websites. As a brand-centric eCommerce software, etraKY BS can guide you in adding the product description, image specifications, and title to your products.

Appealing Product Visualization

You must have listened to the fact that sight plays a vital role in representation. That is why as an online brand, you need to focus more on the visualization of your products. The way you will represent it online impacts your customers’ shopping decisions. Your product must look attractive and have a multi-dimensional view. It can make it effortless for customers to analyze your products closely. You can add a high-resolution image with a 360-degree view to make them visible and attractive. Graphics and videos can also add personality to your branded products and attract more customers. It helps your products earn better visibility as several eCommerce websites prefer to keep the well-managed products on their search bar. Images are the hero of your product, so they should be high in quality.

Upgrade Your Product Navigation

It is not possible for you to always feature your products on the category first page of the eCommerce website. However, it will help if you ensure that customers can easily find your products. It is essential to offer your customers to view your products in as few clicks as possible. Try to make it a one-way click to locate your products for customers. You take the help of pay-per-click advertisements to increase the search visibility of your product on various eCommerce websites. Product navigation can be the key to making it locatable for your potential customers. PPC campaigns and other modes of advertisement can allow you to enhance your brand awareness and increase your sales volume as well.

Redirect Customer’s Attention to Relevant Products

To redirect the customers’ attention towards your relevant products, you need an eagle eye to notice a particular product that is incredibly popular, but your items are not performing well. Now, you can just let your potential customers know that they have various options for similar products they prefer to buy. Multiple colors, designs, and styles always become successful in attracting more customers. You can opt to sell the most popular products by offering additional choices to them. Additional choices mean there is something for everyone. This is one outstanding technique that global brands around the world use.

Consider the Reviews & Rating Section

Reviews and ratings also play a crucial role in making your product visible. There are various eCommerce websites in India, such as Amazon, Myntra, and Flipkart, which fetch products with positive reviews and ratings to display in their search bars. It automatically increases your product visibility and assures the organic discoverability of your products. It is the easiest way to upgrade your product visibility. To execute this process successfully, you need to have numerous positive reviews and above three-star ratings. You must know that customers prefer to buy products with more positive reviews and ratings. Once you can add positive reviews to your products, eCommerce channels may showcase them in their search bar; eventually, it can become hassle-free for customers to pick them. After every purchase, do encourage your customers to leave reviews and ratings. To manage your reviews, you can take the help of the agile review management feature of etraKY BS.

So these excellent five ways can help you effectively improve your products’ visibility across channels. While getting along with the ways mentioned above, taking advantage of etraKY BS can benefit you.

Conclusion

Thus, when it comes to making your product visible on various eCommerce platforms, there are a few requirements you need to consider. First, you need to think from the customer’s perspective and apply relevant keywords to your products. The visualization of your products should be impeccable, and last but not least, make your brand glow at all times. If the presentation of your product is attractive, customers will be able to locate your product in the first place. However, apart from this, you can also implement compelling marketing strategies and are well on your way to success. You can even revamp the prices of your products to attain visibility on well-known eCommerce sites. Customers mainly consider buying a quality product at a reasonable price. That is why pricing is also essential in terms of enhancing product visibility. etraKY BS also works as a price tracking software. It makes you aware of the prices set by your competitors. Based on their pricing, you can change yours and attract more customers. In this way, you can effectively make your product more visible on prominent eCommerce platforms.

The eCommerce industry is not only about selling essential products; nowadays, Indian customers are choosing the internet to fulfill their fashion requirements. Some prominent eCommerce websites such as Amazon, Flipkart, Myntra, Messho, Ajio, etc., sell fashion products. Myntra, Ajio and Meesho are mainly into the eCommerce fashion industry. However, the eCommerce industry is still trying to get adjusted to the fashion industry as per the customers’ requirements and demands. According to recent research, the eCommerce fashion industry’s revenue will reach 19.65 billion dollars in India by 2023. This growth is not going to stop there; it will continue in upcoming years.

Now, let’s talk about the darker side of the eCommerce fashion industry. Although this industry is growing and brands are already generating revenue, the primary issues remain. If it is not handled efficiently, it can diminish the reputation and growth of online fashion brands. But with the help of a robust strategy and the right solutions to their issues, they can rescue their online business and head towards victory. In this particular blog segment, you will get to learn about the specific issues faced by the eCommerce fashion brands and their solutions.

Significant Challenges & Solutions of eCommerce Fashion Brands

If you are the one who is going to start an online business in the eCommerce fashion industry, then this blog can help you to resolve several issues. Undoubtedly, the fashion industry is emerging day by day in the online business world. Customers from all over the country are buying fashion essentials from several eCommerce websites. But still, some glitches need to get resolved shortly.

Immense Return Rates

In comparison to other product categories, returns are higher in the eCommerce fashion industry. It is around 25%-40%, and numbers usually go up during peak sales. Well, this number is surprisingly high but there could be many reasons behind that. Customers mostly complain that the product they have to order does not match the product they have received. Some complained about the product’s size and quality while others complained about delivery timing. Returns are a horrific part of the eCommerce industry, but for fashion brands, the ratio of horror is relatively high. Let’s get to the solution.

Solution 

You can’t completely eradicate the issues of the return, but you can, of course, take some essential steps to minimize them.

• The photograph of your product should be high resolution and taken from various angles. High-quality images of the product can make the customer better understand the product.
• Add informative but short product descriptions to explain the significant factors of the product, such as size, fabric, material, etc.
• You should add a standard size chart to eradicate the confusion regarding the size of the product.
• Add agile customers’ reviews along with the product to convenience them so that your product can meet their demands.
• Subscribe to a listing quality analysis software such as etraKY BS that can help you with the solutions mentioned above.

The Demand for Speedy or Free Shipping

In the eCommerce industry, shipping is the crucial factor that can make or break your business. Six out of ten customers consider those fashion brands that deliver their products as per their expectations in terms of quality of the product and delivery time. Most customers also tend to abandon the carts if the shipping is not fast or free. However, being in this industry, you can not simply apply for free shipping because it won’t suit your finances. So you need to handle it smartly without the risk of financial crunches.

Solutions

To resolve the issues regarding shipping, you can take the following steps.

• One of the best ways to minimize the shipping cost is to circulate your inventory across various warehouses in India.
• As an intelligent seller or brand, you can also include the shipping charges into the maximum retail price to create an illusion of free shipping for the customers.
• Select the best low-cost, high-quality shipping and courier service provider.
• Implement the automated order processing tools to fasten up the shipping process.
• Always notify your customers that their order is ready to ship and will be delivered to you on time.

Higher Competition Rate

Numerous brands are entering the emerging eCommerce fashion industry. That is why it is becoming difficult for new brands to increase their popularity in the market. There are several brands that are present in the eCommerce fashion industry, but no one recognizes them at all. To beat your competitors, you can take the following steps as a solution to it.

Solution

To get the customers’ recognition and beat your competitors, you need to upsurge the visibility of your products on various eCommerce channels.

• Add top-ranked keywords to your products. It can help your products to get placed on the search lists.
• You can run paid campaigns on several social media platforms.
• Maintain price hygiene of products across channels.
• Use a competitor tracking tool to understand the selling strategy of your immediate competitors.

Frightful Situation of Stockouts

Although it is one of the major problems in the eCommerce fashion industry, on the other hand, it is one of the most typical ones. After making a buzz around the customers, if your product is not available in the stock, it will not help you generate future revenue. Moreover, you may lose your valuable customers due to the frightful stockout situation. You can lose out on sales, which will also make your customers unhappy.

Solution

To prevent stockout, you need to manage your inventories effectively. It is the only aspect of an eCommerce business that can save you from the horrific situation of Oos (out-of-stock).

• Analyze your historical data to predict the upcoming demand of customers and refill your inventory accordingly.
• Always keep track of your inventory, and never lose a single customer.
• Always forecast the inventories during the festival sales or any other sales.
• Take advantage of seller tracking solutions software such as etraKY BS to get updated with your inventory constantly.

Conclusion

Running an online fashion brand on various eCommerce platforms is not an easy task. However, the alluring fashion industry attracts sellers to get into this business. At times you can experience that your business is doing well and you are generating significant revenues. But the increasing return rates and pressure to deliver orders on time and manage your inventory precisely are some of the significant issues related to the eCommerce fashion industry. All these factors can have a drastic effect on your overall business. That is why you need to take some primary steps to resolve these issues efficiently. In the current scenario, you also need to understand the market trends and the demands of your customers. Apart from that, to resolve these issues, you can also take the help of a powerful brand analytics tool such as etraKY BS. It can help you with listing quality analysis, stock availability analysis, managing the price hygiene of products, and keeping an eye on your competitors’ stock and prices. In this way, you can successfully mitigate all your pain areas and can have a hold on more customers.

To establish your brand successfully on eCommerce marketplaces, optimizing your product listing at times is essential. Selling your products online is not that easy; you need a lot of mechanisms to run your business profitably. However, eCommerce platforms have their set of rules and tricks that help you generate revenue, but optimization is something that you need to apply. To make your products visible and accessible to your customers, you need to execute the product listing optimization process.

If your product is not visible to your customers, you can’t generate targeted revenue. In the manner of optimizing your product listing, you can also take the help of listing quality analysis software such as etraKY BS. It can help you in remarkable ways in enhancing your listing quality. The eCommerce industry is booming significantly after the COVID-19 situation. Consumers prefer online shopping more than ever. However, it’s not an easy task for you as a brand to rapidly establish your brand value on multiple eCommerce platforms. That is why you require a well-maintained product listing. In this blog, we have mentioned some of the magnificent product listing optimization tips that can let your brand grow effortlessly.

Five Crucial Product Listing Tips for eCommerce Brands

A quality listed product has the power to convince the customers to buy your products. It’s a mystery that specifies listing a brand’s product in extension to multiple eCommerce platforms and ensuring its customers’ visibility score. This process manages the essential quality of your products in terms of image, description, title, meta tags, and keywords.

Product Title Should be Descriptive

Both customers and search engines appreciate a descriptive title in the eCommerce business. A well-written title makes the customers understand the nature of your product. The product’s title must contain the ranked keyword according to your product. It can help the customers identify your product in the search bar of multiple eCommerce websites. However, you have to implement different tactics on diversified platforms, as it won’t work the same for every channel. You should know that search engines depend on strong keywords and meta descriptions to identify your product. Adopting descriptive titles with relevant keywords signals search engines such as Google to rank your product effectively. You should keep your product title limited to the product name and version.

Apply Elaborative Product Descriptions

The elementary work of a product listing is to help your customers understand the product’s essential features. An elaborative but crisp product description can help your customers to make faster decisions regarding their purchases. Nowadays, every eCommerce marketplace allows sellers to highlight their products’ features below the title. So you should take advantage of this allowance and use it differently. You should mention the features of your product in the bullet points so that it becomes much easier for customers to read them out. Features should be written uniquely or potently enough to convince customers to buy your product. To generate enough sales, you must optimize it often. It has been proven that more than 40% of customers don’t buy the product if it doesn’t contain an elaborative product description.

Use the High-Resolution Images

The key to becoming a successful brand in the eCommerce industry is getting ultimate visibility. To increase the number of your sales, you need to represent your product with high-resolution images on eCommerce sites. Unlike physical stores in online shopping, customers only get to verify the product through the product images. It is essential to add high-resolution product images on various eCommerce platforms while listing your products for selling. To help customers understand the product better, you need to add precise and alluring images. However, some brands in the market don’t allow the customers to use the same image. So what you can do is privately click the high-resolution images of that specific product.

Create a FOMO (Fear of Missing Out) for Your Customers

You must have seen several phrases such as “Only two left,” “limited version,” or “hurry up” on various eCommerce websites. Well, these are the marketing tactics that sellers use to create a FOMO for customers. It reflects positively on the conversion charts. You can also use the same tricks to create a sense of urgency in customers. However, you must sell quality products if you are using such tactics; otherwise, you may have to take the pain of return and refund. Creating the fear of missing out is a significant marketing tactic businesses are using for their benefit. eCommerce sellers and major brands are also creating FOMO to sell their products promptly. In the following few ways, you can also create the momentum of FOMO for your potential customers.

– Use the version of the product highlighted in the title
– Advertise limited stock or hour sales to attract more customers
– Use the dynamic pricing strategy
-Explain the uniqueness of your product

To never lose a potential customer and generate handsome revenue, you need to understand that product listing optimization is a never-ending online business cycle. The moment you get overconfident, you are likely to be replaced. A customer always wants to buy something new and different, and perhaps this could be why Apple and Oneplus are selling millions of phone devices every year. Revisiting your product listing, highlighting new features, and adding highly ranked keywords can help in increasing sales.

Conclusion

You can not deny the specific fact that the eCommerce industry is getting crowded day by day. Thousands of sellers and brands join this club on a daily basis, and competition is automatically getting high. The one offering the best info is likely to win over those providing the dynamic pricing. The element lies in the product listing optimization, and all the factors and tricks mentioned above will work like magic for your online business. To increase your sales on various marketplaces, you need to implement product listing optimization efficiently. The eComm industry and the google market can also help you scale up your sales growth via the search engine results page. Customers should be able to find your product on Google SERP(Search Engine Result Page). In this regard, marketplace seller analytics tools such as etraKY BS can help you with this process. Not optimizing the product listing with time can badly affect your business. Why take this chance when you effectively do this optimization with the help of listing quality software anytime.

While selling products on various eCommerce platforms, reviews are the essential metrics. Reviews become more vital if you are an Amazon seller. It is crucial for every online business, but it is much more important than others for Amazon. It directly impacts your conversion rates, sales, rankings, and more while selling your product on this powerful eCommerce platform. Believe it or not but your ability to generate reviews will make the difference between the success and failure of your product.

Nowadays, online shopping has become an authentic part of customers’ lifestyles. According to the latest report, more than 50% of customers shop on Amazon at least once a week, and 72% of customers purchase a product, influenced by the best reviews and ratings. Specifically, Amazon customer reviews matter a lot, and that’s why you must get more and more positive reviews on this website. However, getting reviews on Amazon can be challenging for your online business in 2022. In this particular blog, we have mentioned some uttermost ways to get reviews on Amazon for your products. Let’s find out what those fundamental ways are.

Effective Ways to Get Reviews on Amazon in 2022

The reviews about your products can profoundly affect your online business. It has the power to break or make your eCommerce business. That is why you need to understand the importance of reviews. Apart from the following ways of getting reviews, you can also take the help of some marketplace seller analytics tool to get the reviews effortlessly. In this manner, etraKY BS can help you immensely.

Choose a Great Product to Sell

If you want to get more reviews on Amazon, you need to choose the right product to sell. No strategies will work if you sell a boring and bad-quality product. It won’t let you get five-star reviews if your product is unremarkable. That is why it is crucial to selling such a product that customers naturally want to give a review. It will make the results much hassle-free to come by when you request the reviews. In this way, you can also get more organically verified reviews, and that too without asking the customer. To execute this, you have to make a strategy before launching your product to search your competitor’s reviews and look for the common complaints and negative reviews. Now fix these complaints with your product and then launch it on Amazon. You will experience that your product is getting more positive reviews from customers. Along with selling an effective product, you can also add high-resolution images and descriptions. It can help you attract more customers and ultimately lead you toward getting positive reviews. To process this, you can take the help of any marketplace seller analytics tool.

Apply the Product Inserts

It is one of the practical and most accessible strategies to get more customer reviews on Amazon. The exciting thing about the product inserts is that you can reach out to every single customer with a request to leave their valuable review. A product insert is basically a small card that you put in your product packaging. On this card, you write a crisp “thank you” message, or you can ask the customer to leave a review kindly. Sometimes customers feel lazy to reach out to the page again and leave a review. So to diminish this issue, you can include a QR code on your product insert with a link that redirects your customers to the review page. To work this process successfully, you can attractively design the product inserts. It will be convenient for your customers to leave a lovely review about your product.

Apply the “Request a Review” Button

To get more reviews on Amazon, you can use Amazon’s “Request a Review button,” you can find this button in seller central. A single click on this button will trigger a standardized email sent by Amazon asking the customers for their valuable feedback or reviews about the specific product. However, you can not personalize this email at all. The text will be the same in every email, excluding the product detail and seller name. But the awesome thing about this feature is that customers don’t have to visit the page and then write a review for you, they can provide the star rating, and it will be counted as a review only. The rating system is an efficient way to get more reviews as customers don’t go through the effort of writing reviews.

Get Along with Amazon Vine Program

Being an Amazon seller, this eCommerce website offers you the Vine program to connect you with the reviewers. This program is open to brand-registered sellers and vendors, and it is considered the best and most secure way to get reviews for any new products. If you are new in this business or going to launch a new product, you can surely go for this feature. To enroll your Amazon product in this program, your product must have less than thirty reviews. Along with this, you also need to keep sufficient inventory in your hands. The Amazon’s Vine Program provides you with honest reviews, so it will be better if you fix the issues related to your product first.

Establish a Strong Bond with Your Customers

The most acceptable way to get reviews on Amazon or any other eCommerce site is to build a strong relationship with your customers. To build a stronger bond with the customers, you need to initiate a brand persona that resonates with your targeted audience. You should work on it because it is something that your competitors can not copy from you—establishing a brand that your customers love and appreciate. It will automatically reciprocate the love by giving you a positive review. If they like your product and you two have a bonding, they will definitely write a review for you. Their quality reviews will help you get a higher conversion rate. You can become active on social media, consistently send emails to them, and deliver an impactful customer experience that can help you build a solid relationship with your customers. In this way, you can convince them to leave a positive review of your product.

Conclusion

If you are one of them who doesn’t know the importance of reviews, let me tell you that you are missing out on a significant portion of your online business. Reviews for Amazon products are highly essential, as it helps you get more conversions, make your product a high ranker, and attract more clicks in the Amazon search list. It is essential to get reviews for your products, whether it is an old product or a new launch. Earlier it was easy to get reviews as there was an option to get paid reviews, but it doesn’t work now. With the higher competition in the market, it is getting harder than ever to get honest reviews. You just need to remember that if you have a strong product and you are not breaking any rules of Amazon, you can get closer to having more reviews. To get more reviews for the products you are selling on Amazon, you can also take the help of a marketplace seller analytics tool.