What is Amazon A+ Listing, and How is it Beneficial for Your Brand?
Content is the king, and it will remain the same forever. As an eCommerce brand, you need to focus tremendously on product listing because it is something that represents your products on various online marketplaces. The presentation should be impactful and alluring along with attracting power so that customers desire to buy your products. A good listing involves an excellent quality of content, which you require to stand out from the competition. Not every marketplace understands the importance of product listing with great content, but Amazon understands its importance.
That is why Amazon provides an impeccable way to improve your product listing and constantly increase your sales. It provides you immense ability to create Amazon A+ content to improve your sales and increase your overall conversion rate. It can help you with scaling up your brand awareness as well. It requires an Amazon A+ content tool that you can find on the seller central page. It allows brand owners to design their listing more uniquely and creatively. In this blog, we have mentioned A+ listing and how it can benefit your Amazon business.
“According to this giant eCommerce marketplace, A+ content can help in increasing overall sales of an individual product by approximately 3 -10% approximately. If you have any confusion about this number, you can refer to an analysis performed by our survey, in this study they have analyzed 24000 websites that have experienced some around twelve billion impressions during the month of July and December. It has also been discovered that multimedia content can help in increasing impressions by three times.”
A Brief Description of Amazon A+ Listing?
Amazon A+ listing or A+ content is one of the excellent ways to enhance your conversion and customer trust in your brand. It can help you rank higher on Amazon’s search results or SERP pages. It is available for all registered brands, third-party sellers, and vendors. It includes multimedia content to make your product page enticing to potential customers. High-resolution images, high-definition videos, and premium content for the product description and title are the primary requirements for an A+ listing on this eCommerce platform. This premium content feature allows brands and sellers to use impressive text and images to replace product descriptions of their branded ASINs (Amazon standard identification number). It is a step ahead of the typical content interpretation that usually brands and sellers create to represent their products on this eCommerce platform. So we can say that Amazon A+ content is something that you require to dress up your products with, and your products are ready to hit the market.
Essential A+ Listing Guidelines for Brands
- There are a few significant elements that you should keep in mind before implementing an A+ listing for your Amazon products.
- Always keep in mind that A+ content can not improve your page ranking on this eCommerce platform as it requires a thorough optimization of your listings.
- Before fulfilling the A+ content requirement and making your page live, it is essential to ensure that the content you have used is detailed to make your product representable. Once your page goes live, you only have two days to make any urgent or essential changes.
- Your A+ content can get rejected by Amazon if in any way you mention your competitor or about their products.
- The text and images you will use should be unique; you can not put copied content in your listing.
- You are limited to only five product listings per vendor as a brand. So you need to choose your products more wisely and precisely.
Compelling Benefits of A+ Listing On Amazon
Up-Scale Your Conversion Rate
According to recent research conducted by Amazon, it has been found that the average conversion rate can increase if a brand uses an A+ content description by more than 5%. If a hundred customers visit your product page, at least thirty out of them can bring conversion to you. But if you want to increase this number, you must implement an A+ listing on your product pages. In addition to that, if you want, you can take the help of listing analysis software to enhance the quality. A+ listing can help you attract more customers and ultimately upscale your overall conversion rate.
Minimizes Returns Rate & Improves Ratings
Amazon A+ listing also provides you a better opportunity to elaborate on your products in detail. Adding great images, descriptions, infographics, and videos can provide a better understanding to your customers about your specific products. In such a way, they can understand what your product is all about, how it is beneficial for them, how it works, and why they must buy it simultaneously. Such essential information can automatically minimize the return rate and improve your ratings simultaneously. Implementing A+ content to your listing can influence the shopping decision of your customers. Suppose they already know about your product and have maximum clarity about it, hopefully. In that case, they will not return their orders and can also add positive reviews and ratings to your product page.
Represent Your Product From Every Possible Angle
Amazon A+ listing provides an outstanding feature to show off your product from every possible angle on this marketplace. This feature of Amazon allows you to add many images and modules to your product description that can effectively help you stand out from the crowd. It provides more than fifteen module options; you can find it on your seller central page and affix your product images from various angles. It provides an impeccable opportunity to be creative with the images and graphics to keep your customers engaged. This specific way of product presentation can add ample customers to your list and make your business thrive to the next level.
Make Your Customer Aware of Your Brand Story
Such kind of listing ability provides you a chance not only to sell your products to the customers but to your brand as well. Adding A+ content can increase your brand awareness by educating your customers about your products in detail. You can tell them your side of the story and add a good reason why they should buy your product. If they find your brand genuine and valuable for them, it will help you add more loyal customers to your list. You can add two lines with the product description about your brand story, which can do wonders for your brand.
Essential Steps to Create Amazon A+ Content
- Go to your Amazon seller central page, click advertising, and then click again on A+ content.
- Start creating A+ premium content for your product page.
- Write enhanced product descriptions and additional content.
- Add the language and name of the content.
- Then click to add a module.
- You can select various modules to add your brand logo, image header, standard four images with text, etc.
- Now you need to apply your ASIN.
- The last step is you need to review your content, and then you can submit it and wait for acceptance from Amazon.
Thus, implementing creative and high-quality content along with high-resolution images, videos, and infographics can make your product listing a+ listing on Amazon. It is crucial to make your content consumable for your customers. Do not overhype your product but creatively specify all the vital details. You can also use alt-image keywords to enhance the visibility of your product on the Amazon SERP page and on the Google search result page. Analyze your competitor’s products’ page and try to enhance your listing quality accordingly and better than theirs. You can even use listing analysis software to upscale your listing from time to time. In this regard, you can come along with etraKY BS.