When it comes to online shopping, there are various products that, as a brand or as a seller, one can sell on Amazon, the most prominent eCommerce platform in India and across the globe. This platform has a diversified product category range such as electronics, home & kitchen, sports items, toys, apparel, etc. But ever since the pandemic hit the world, the demand for buying groceries and essential items have increased. Nowadays, customers prefer to buy groceries online; according to a survey, more than 65% of customers in India began to buy groceries from Amazon since COVID-19 began.

So, it has become a trend now to sell groceries online; apart from Amazon, Flipkart, Bigbasket, Instamart, and Blinkit also provide the opportunity to sell groceries online. Since Amazon is a giant shark of the eCommerce industry and has an enormous customer base, it is better to start selling essential edible items from this platform. However, if you are still not aware of how to sell these products on this channel, this blog is just for you. Here we have mentioned several tips about selling groceries on Amazon.

Crucial Steps to Take Before Selling Groceries Online

Groceries come under the category of daily essentials; it’s the basic need of every human being. Now when you are going to sell these food items on this giant marketplace, you need to follow some vital steps to sell edible food items on Amazon.

https://etraky.com/Step1

First, if you are not a registered seller on Amazon, you must create a seller account on this platform. In this process, you need to provide your GST and PAN information along with the active bank account.

https://etraky.com/Step2

Once you successfully register as an Amazon seller, you need to list your grocery items on this platform and display them to potential buyers. You can create a new listing through your seller account and can add images and accurate information about the products. To implement the listing process successfully, you can take the help of any listing quality analysis software such as etraKY BS.

https://etraky.com/Step3

After listing your products on Amazon, you may receive orders from your customers. You can get along with Fulfillment by Amazon (FBA) to deliver your orders on time. In this service, Amazon handles the packing and shipping from their hand. You need not invest your time in the order fulfillment process because Amazon itself can do it if you take their FBA service.

https://etraky.com/Step4

Once your products start selling on this platform, you will get paid for your delivered orders in the seven-day payment cycles after the deduction of FBA fees. Money will be credited directly to your active bank account.

Grocery Product Requirements to Sell on Amazon

• Items should be packed, sealed, and labeled accurately.
  
  
• Take the FASSI licenses before selling groceries on this eCommerce platform.
  
  
• Gourmet and grocery food products should be fresh, and before the expiry date, you cannot list expired or used products on Amazon. Grocery products are data sensitive, so they must have an expiration date mentioned on every unit of the product you are selling.
  All your grocery items should be covered with labels in English by federal, local, and state laws. You can view the FDA food labeling and nutrition web pages for federal labeling policies.
  
  
• Shipment of grocery products should be sealed accurately and keep it safe from contamination, spoiling, melting, and getting damaged.
  
  
• You must ship the grocery items before they get close to their expiry date.

Tips to Add Compelling Product Descriptions with Grocery Items

Never Add Any False Dietary Claims

It will be best if you become super honest with all the gourmet or grocery products you are going to sell online. Without proof, you can not add any dietary claims whether your products are gluten-free, dairy-free, organic, kosher, etc.; if it falls under such claims, then you have to attain appropriate approvals for such claims. In the product description, you need to add every essential information regarding the ingredients that have been used to make a significant grocery item.

This highlighted piece of information can increase the visibility of your products to your customers. For example, if you sell rolled oats, you must mention it in the description or the product’s title. Product descriptions are a vital part of the listing, and to execute this process ideally, you can get along with etraKY BS; it works as a listing quality analysis software.

Add Effective Backend Info For Search Bar

Like any other products, customers always search for their requirements in the Amazon search bar according to their dietary preferences. They may search for low-fat, high-protein, dairy-free, gluten-free, sugar-free products. Customers may also look for grocery and gourmet food items as per their calories per serving. Hence, in creating a product listing from your Amazon’s seller central app, you need to add these keywords with your product items if applicable to them. To make your product more searchable for your customers, you need to add relevant keywords to it. Suppose you are selling chips on Amazon; you should add the flavor and any specific ingredient in the description and the title.

Implement Listing Optimization

As similar to any other product category on this eCommerce platform, you need to ensure that your listing is fully optimized. Listing optimization includes elaborative description, title, high-quality images, and, most importantly, relevant keywords. You can also add infographics and videos while optimizing your grocery product listing on Amazon.

Must List All the Ingredients with the Products

Whenever a customer decides to purchase a grocery product online, they always check the nutritional facts all the time. So as a brand or a seller, it is pretty essential for you to add all the ingredients that have been used to make one significant item while listing them on Amazon. In the listing process, you can add an image mentioning all the ingredients and nutritional facts along with the other images of the product.

So, if you are ready to sell groceries on this eCommerce marketplace, you must finalize which business methods you will use to sell them effectively. There are three prominent business methods for selling grocery items on Amazon private label, wholesale, and arbitrage. You can select any of these three business models to sell your products on Amazon.

• If we talk about Amazon private label, a seller labels their products with the Amazon in-house brands in this process.
  
  
• In the wholesale method, a seller purchases bulk products from a wholesaler and then sells them on Amazon.
  
  
• In the arbitrage method, a seller can buy products from a third party and then sell them at a higher price on Amazon.

Conclusion

Now you must have understood the requisites to sell grocery items on Amazon and the steps to follow in order to make it a successful affair. In recent research, it has been found that a massive number of customers prefer to buy groceries and gourmet food items from Amazon and other marketplaces. The trend for online shopping is increasing day by day due to various reasons. Some just don’t prefer to go out and shop for essential items, and some simply don’t have much time to spend grocery shopping from a physical store. Hence, this situation provides a considerable opportunity for marketplaces and sellers or brands as well to sell such daily essentials and edible items online. Although before you start selling such items, you must focus on how to make your products searchable for your customers and make use of available brand analytical tools.

In the process of establishing your business on eCommerce marketplaces, the biggest challenge you can face is where to get products from. Searching for a reliable manufacturer can be a clumsy task for you. However, your problem can get resolved if you order products from Alibaba and then sell them on Amazon. The convenience factor and profit margins can become a favoured process.

eCommerce businesses from all over the world prefer to buy products from this giant manufacturer. It has become a highly coveted product sourcing option for brands and sellers. This venture provides you with a giant database to choose manufacturers and distributors that can fulfil your requirements within a quick time window. The primary function of this Alibaba is to bring buyers, manufacturers, and wholesalers altogether. Have you been unaware of this website and wondering how to execute this process? This blog is for you only; we have mentioned the whole process in this blog. So, folks, stay connected and continue reading.

What is Alibaba.com

Well, before going any further, it is essential to know about the OG as well. It’s a wholesale marketplace that Jack Ma founded on April 4, 1999. It is a great place for sellers and brands looking to purchase bulk products at the lowest price. This website allows you to negotiate directly with the manufacturers and create your custom products. Product sourcing from this website to Amazon can become one of the building blocks of your Amazon sales. It is because it involves high profits for sellers owing to the intensely low budget of items in the world’s marketplaces. You can become a brand or seller with an impressive product idea. Still, without a robust strategy, product sourcing can become difficult for you to take your business on Amazon.

At this point, Alibab.com enters the eCommerce game and allows you to choose products from various manufacturers of diversified price ranges.

The Process of Buying Products from Alibaba and selling them on Amazon

Research About the Product

Entering the eCommerce marketplace with the idea of selling the right products, it is vital to do research about your products. While selecting products to sell on Amazon, you need to focus on finding products with great potential to generate high-volume revenue. You need to source products at a lower cost and sell them on a higher profit margin. In this process, you can take advantage of Amazon’s best-seller product list to analyse your competitors’ products to gain more insights. With this step, you can take the help of some competitor tracking tool such as etraKY BS. It can provide you insight into your competitor’s listing. You can use their insights to select a robust product to buy from Alibaba and later sell on Amazon.

Product Buying Process from Alibaba

Once you decide what product you want to sell on Amazon, you can head to Alibaba and start looking for reliable manufacturers. At this step, you must decide what price range you want to set for your products. Then you can start looking for the quotes based on quotes and narrow down your search for suppliers who fit within your price range. This process involves the following essential steps.

• First of all, you will require to set up an Account on Alibaba.com with no charges included. Setting up your account on this website allows you to communicate with suitable suppliers easily.
• After setting up your account, you need to use the search bar to find the product you selected to sell on Amazon.
• This website provides you with similar product categories and manufacturer lists.
• Clicking on any product will provide you with all the necessary information regarding products, their manufacturers, their terms, etc.
• You can also execute this search by looking for suppliers instead of products if you are looking for a more expert or specialized manufacturer.
• The next step involves getting quotations and sample products from the manufacturers. You can connect with them by using the chat box and asking them questions regarding the products.
• Once you find suitable manufacturers, you must ensure all the necessary product details. Such as shipping authorizations, trade insurance, and, more importantly, whether they are aware of the FBA requirements or not.

How to Make Payments to Alibaba Manufacturers

Payment is the most crucial part of any business and should be sorted out quickly. While sourcing products from Alibaba manufacturers, you can pay them through various payment methods. On the other hand, you can even settle the payments outside of this website as well, depending on if your manufacturer agrees to that or not. You need to beware of the fact that you may get in contact with fake manufacturers also.

So it is best to keep the payment process according to Alibab.com. Do not pay the whole after placing your order; make the payments in two parts. Pay them one part of the whole amount at the time of placing the order and the second part after the shipment process. You can choose bank transfer, escrow account, PayPal, and Alibaba’s trade assurance for payment.

Risks Associated with Product Sourcing from Alibaba.com

Alibaba is undoubtedly the shark of manufacturers’ marketplace and carries a good reputation in terms of product sourcing. Even though there are some risks involved with it because of scammers, fake manufacturers, and payments frauds. That’s why you need to be double alert while selecting products. Avoid buying those who have poor quality. To avoid such risks, you can follow the following steps.

• While buying products from Alibaba, go for gold manufacturers because they tend to be more reliable than others. Check their reputation and association period with Alibaba.
• If you choose others, you must ask away questions related to products and the legitimacy of their business.
• The quality of products may vary from country to country. It is essential to request your manufacturers about product samples or testing. Skipping this step can leave you with poor-quality products or product that is way different than your expectations.
• You must verify the manufacturer’s bank account details before transferring money. Online transactions involve several hacking risks, so it is essential to verify the bank details.
• If you are dealing with manufacturers from other countries, there may appear to be risks regarding communication. So you have to take care of that in the process of conveying messages. Miscommunication can affect your purchasing.
  

   

Conclusion

Thus, several factors can help you in sourcing products from Alibaba.com and selling on Amazon. As a brand or seller, you need to sell high-quality products on Amazon to make a solid customer base and generate decent revenue. The above points can also help you avoid the risks involved with the product sourcing process. To establish your brand, you can source customizable products from this website and sell them under your brand’s name. Next, you need to list those products accurately on Amazon. However, a listing is not as easy as you think; it requires a lot to do so. You must add high-resolution images, descriptions, and product titles and keywords while listing your products. To make it a successful affair, you can take the help of listing quality analytics tools such as etraKY BS.

The eCommerce industry is not only about selling essential products; nowadays, Indian customers are choosing the internet to fulfill their fashion requirements. Some prominent eCommerce websites such as Amazon, Flipkart, Myntra, Messho, Ajio, etc., sell fashion products. Myntra, Ajio and Meesho are mainly into the eCommerce fashion industry. However, the eCommerce industry is still trying to get adjusted to the fashion industry as per the customers’ requirements and demands. According to recent research, the eCommerce fashion industry’s revenue will reach 19.65 billion dollars in India by 2023. This growth is not going to stop there; it will continue in upcoming years.

Now, let’s talk about the darker side of the eCommerce fashion industry. Although this industry is growing and brands are already generating revenue, the primary issues remain. If it is not handled efficiently, it can diminish the reputation and growth of online fashion brands. But with the help of a robust strategy and the right solutions to their issues, they can rescue their online business and head towards victory. In this particular blog segment, you will get to learn about the specific issues faced by the eCommerce fashion brands and their solutions.

Significant Challenges & Solutions of eCommerce Fashion Brands

If you are the one who is going to start an online business in the eCommerce fashion industry, then this blog can help you to resolve several issues. Undoubtedly, the fashion industry is emerging day by day in the online business world. Customers from all over the country are buying fashion essentials from several eCommerce websites. But still, some glitches need to get resolved shortly.

Immense Return Rates

In comparison to other product categories, returns are higher in the eCommerce fashion industry. It is around 25%-40%, and numbers usually go up during peak sales. Well, this number is surprisingly high but there could be many reasons behind that. Customers mostly complain that the product they have to order does not match the product they have received. Some complained about the product’s size and quality while others complained about delivery timing. Returns are a horrific part of the eCommerce industry, but for fashion brands, the ratio of horror is relatively high. Let’s get to the solution.

Solution 

You can’t completely eradicate the issues of the return, but you can, of course, take some essential steps to minimize them.

• The photograph of your product should be high resolution and taken from various angles. High-quality images of the product can make the customer better understand the product.
• Add informative but short product descriptions to explain the significant factors of the product, such as size, fabric, material, etc.
• You should add a standard size chart to eradicate the confusion regarding the size of the product.
• Add agile customers’ reviews along with the product to convenience them so that your product can meet their demands.
• Subscribe to a listing quality analysis software such as etraKY BS that can help you with the solutions mentioned above.

The Demand for Speedy or Free Shipping

In the eCommerce industry, shipping is the crucial factor that can make or break your business. Six out of ten customers consider those fashion brands that deliver their products as per their expectations in terms of quality of the product and delivery time. Most customers also tend to abandon the carts if the shipping is not fast or free. However, being in this industry, you can not simply apply for free shipping because it won’t suit your finances. So you need to handle it smartly without the risk of financial crunches.

Solutions

To resolve the issues regarding shipping, you can take the following steps.

• One of the best ways to minimize the shipping cost is to circulate your inventory across various warehouses in India.
• As an intelligent seller or brand, you can also include the shipping charges into the maximum retail price to create an illusion of free shipping for the customers.
• Select the best low-cost, high-quality shipping and courier service provider.
• Implement the automated order processing tools to fasten up the shipping process.
• Always notify your customers that their order is ready to ship and will be delivered to you on time.

Higher Competition Rate

Numerous brands are entering the emerging eCommerce fashion industry. That is why it is becoming difficult for new brands to increase their popularity in the market. There are several brands that are present in the eCommerce fashion industry, but no one recognizes them at all. To beat your competitors, you can take the following steps as a solution to it.

Solution

To get the customers’ recognition and beat your competitors, you need to upsurge the visibility of your products on various eCommerce channels.

• Add top-ranked keywords to your products. It can help your products to get placed on the search lists.
• You can run paid campaigns on several social media platforms.
• Maintain price hygiene of products across channels.
• Use a competitor tracking tool to understand the selling strategy of your immediate competitors.

Frightful Situation of Stockouts

Although it is one of the major problems in the eCommerce fashion industry, on the other hand, it is one of the most typical ones. After making a buzz around the customers, if your product is not available in the stock, it will not help you generate future revenue. Moreover, you may lose your valuable customers due to the frightful stockout situation. You can lose out on sales, which will also make your customers unhappy.

Solution

To prevent stockout, you need to manage your inventories effectively. It is the only aspect of an eCommerce business that can save you from the horrific situation of Oos (out-of-stock).

• Analyze your historical data to predict the upcoming demand of customers and refill your inventory accordingly.
• Always keep track of your inventory, and never lose a single customer.
• Always forecast the inventories during the festival sales or any other sales.
• Take advantage of seller tracking solutions software such as etraKY BS to get updated with your inventory constantly.

Conclusion

Running an online fashion brand on various eCommerce platforms is not an easy task. However, the alluring fashion industry attracts sellers to get into this business. At times you can experience that your business is doing well and you are generating significant revenues. But the increasing return rates and pressure to deliver orders on time and manage your inventory precisely are some of the significant issues related to the eCommerce fashion industry. All these factors can have a drastic effect on your overall business. That is why you need to take some primary steps to resolve these issues efficiently. In the current scenario, you also need to understand the market trends and the demands of your customers. Apart from that, to resolve these issues, you can also take the help of a powerful brand analytics tool such as etraKY BS. It can help you with listing quality analysis, stock availability analysis, managing the price hygiene of products, and keeping an eye on your competitors’ stock and prices. In this way, you can successfully mitigate all your pain areas and can have a hold on more customers.

The gigantic eCommerce industry is on the boom and evolving with the customers’ demands. To stay compatible with this business, you always need to be one step ahead of your competitors and your customers. You can do a lot with your products and order fulfillment process to enhance your online presence. It is crucial to execute more customized shopping experiences for your customers to meet their demands and make your business sustainable in this competitive scenario. However, predictive analytics provides you the opportunity to upgrade your online business and provide required information about the product to your customers.

In eCommerce, predictive analytics can be used to forecast the market demands, predict the shopping behavior of your customers, apply dynamic pricing strategies and detect fraud. You can enable predictive analytics by finding past customer data. Substantially, this varied process allows you to analyze customer behavior, enabling advanced personalization capabilities continuously. Here in this blog, you will get to know how predictive analytics can accelerate the growth of your online brand. Let’s find out how it is beneficial for your overall online business.

Significant Benefits of Predictive Analytics

It could be a new term for you, but the method can be relevant for you. Generally, predictive analytics invoke a division of advanced analytics, which is used to make predictions for unknown future events of your online business. Thus, it plays a vital role in identifying the customers’ shopping behavior on various eCommerce platforms in the eCommerce industry. It detects the customers’ choices and helps you improve the entire eCommerce order fulfillment process of your business. It provides you with clear insights into customers’ buying patterns, and you can prepare your future strategies based on that. You can also use a brand analytics tool like etraKY BS to implicate predictive analytics. It effectively automates the predictive analytics process and gives you real-time actionable insights to manage your operations. Let’s see how it is beneficial for your business.

Implement Dynamic Pricing Strategy

With the increasing demand for online shopping, competition is also high in the eCommerce industry. Every brand and seller is pouring their blood and sweat in attracting more customers to buy their products. This is an era where you need to apply dynamic pricing strategies for the various products you sell on diversified channels. Competition is so high that the same customer can find two different prices for the same product on a single eCommerce website. In this manner, through predictive analytics, you can view your competitors’ pricing strategies and then choose a dynamic price for your products. Without this analytics, you won’t be able to fix the price of your product according to the market trend and customer demand. There are considerable tools available in the market that can help you with predictive analytics and let you peep into your competitors’ pricing strategies. This analytics helps you by studying the customers’ history on the eCommerce website you are associated with. To execute the dynamic pricing strategies successfully, predictive analytics can add more value in it by identifying recent and past data in real-time. You can study the customers’ shopping patterns and decide the prices for your products on that basis.

Know the Preference of your Customers

To run a successful online business, it is imperative to know the preference of your customers. Knowing the habits of your customers can make you stand differently from your competitors. Although, with the help of predictive analytics software, you can evaluate your customers’ references based on their past shopping and click-through behavior. You have to go through customers’ browsing behavior and patterns to facilitate predictive analytics. It can help you in improving the customers’ shopping experience. Based on this analysis, you can predict what your customers may look for in the future. It provides you a chance to make an intelligent move to leave behind your competitors in the race for the eCommerce business. Ultimately, it can also help you generate more sales adding more profits to your business.

Targeted Product Recommendations

Once you know about your customers’ recent browsing data, you can target them as your potential customers and guide them to buy their desired products or the products they must buy. Believe it or not, product recommendations play a vital role in customizing your customer’s requirements. You need to display the products on the various websites as per your customers’ shopping habits. Predictive analytics help you analyze the data of various touch-points and make it possible for you to offer them which product they should buy next. Some eCommerce websites, such as Myntra, consistently suggest that their customers buy the next product as their past purchase. For example, if a customer buys a dress, with the help of predictive analytics, you can suggest them to buy good-to-go accessories with that particular dress. It can help you keep your customers engaged with you and provide them with a personalized shipping experience.

Accurate Inventory Management

Inventory management is essential to ensure the best shopping experience for your customers and add decent revenue to your online business. If you don’t know what is in your stock and what is not, how will you fulfill your customers’ requirements? Well, you may end up disappointing them the most. Suppose if a customer places an order, and that specific item is not available in your stock, you won’t be able to fulfill their need. As a result, they can buy the same item from your competitors, and ultimately you will lose a valuable customer. However, it is crucial that you must keep your inventory updated. In this process, predictive analytic tactics can help you. As per the past sales, you can stock up on your inventory. Apart from that, you can also use a powerful brand analytics tool that can alert you whenever an item gets out of stock. You can quickly refill that and minimize the risk of customer dissatisfaction.

Conclusion

Hence, predictive analytics is a necessary term that you can use to brand value in the eCommerce marketplaces. It enhances your sales and provides your customers with a personalized shopping experience. By implementing this tactic in your online business, you will be able to make a future strategy. Remember, historical data can work like magic to improve the sales of your online brand. You must invest in implementing predictive analytics in your business. Compelling analytical predictions can make you proactive in making profitable strategies for your brand. Essentially, getting along with predictive analytics by using any software or technologies can help revamp the operations and approaches of your eCommerce business. It can help those facing trouble generate a profit and provide the ultimate shopping experience to their customers in a specific way. Keeping a record of every data can be a tiresome task but essential for long-term success. However, to imply this process efficiently, you can also take the help of brand analytics tools such as etraKY BS. This enormous tool helps you keep track of your inventory, manage the dynamic prices of your products, keep an eye on the movement of your competitors, and many more.

To establish your brand successfully on eCommerce marketplaces, optimizing your product listing at times is essential. Selling your products online is not that easy; you need a lot of mechanisms to run your business profitably. However, eCommerce platforms have their set of rules and tricks that help you generate revenue, but optimization is something that you need to apply. To make your products visible and accessible to your customers, you need to execute the product listing optimization process.

If your product is not visible to your customers, you can’t generate targeted revenue. In the manner of optimizing your product listing, you can also take the help of listing quality analysis software such as etraKY BS. It can help you in remarkable ways in enhancing your listing quality. The eCommerce industry is booming significantly after the COVID-19 situation. Consumers prefer online shopping more than ever. However, it’s not an easy task for you as a brand to rapidly establish your brand value on multiple eCommerce platforms. That is why you require a well-maintained product listing. In this blog, we have mentioned some of the magnificent product listing optimization tips that can let your brand grow effortlessly.

Five Crucial Product Listing Tips for eCommerce Brands

A quality listed product has the power to convince the customers to buy your products. It’s a mystery that specifies listing a brand’s product in extension to multiple eCommerce platforms and ensuring its customers’ visibility score. This process manages the essential quality of your products in terms of image, description, title, meta tags, and keywords.

Product Title Should be Descriptive

Both customers and search engines appreciate a descriptive title in the eCommerce business. A well-written title makes the customers understand the nature of your product. The product’s title must contain the ranked keyword according to your product. It can help the customers identify your product in the search bar of multiple eCommerce websites. However, you have to implement different tactics on diversified platforms, as it won’t work the same for every channel. You should know that search engines depend on strong keywords and meta descriptions to identify your product. Adopting descriptive titles with relevant keywords signals search engines such as Google to rank your product effectively. You should keep your product title limited to the product name and version.

Apply Elaborative Product Descriptions

The elementary work of a product listing is to help your customers understand the product’s essential features. An elaborative but crisp product description can help your customers to make faster decisions regarding their purchases. Nowadays, every eCommerce marketplace allows sellers to highlight their products’ features below the title. So you should take advantage of this allowance and use it differently. You should mention the features of your product in the bullet points so that it becomes much easier for customers to read them out. Features should be written uniquely or potently enough to convince customers to buy your product. To generate enough sales, you must optimize it often. It has been proven that more than 40% of customers don’t buy the product if it doesn’t contain an elaborative product description.

Use the High-Resolution Images

The key to becoming a successful brand in the eCommerce industry is getting ultimate visibility. To increase the number of your sales, you need to represent your product with high-resolution images on eCommerce sites. Unlike physical stores in online shopping, customers only get to verify the product through the product images. It is essential to add high-resolution product images on various eCommerce platforms while listing your products for selling. To help customers understand the product better, you need to add precise and alluring images. However, some brands in the market don’t allow the customers to use the same image. So what you can do is privately click the high-resolution images of that specific product.

Create a FOMO (Fear of Missing Out) for Your Customers

You must have seen several phrases such as “Only two left,” “limited version,” or “hurry up” on various eCommerce websites. Well, these are the marketing tactics that sellers use to create a FOMO for customers. It reflects positively on the conversion charts. You can also use the same tricks to create a sense of urgency in customers. However, you must sell quality products if you are using such tactics; otherwise, you may have to take the pain of return and refund. Creating the fear of missing out is a significant marketing tactic businesses are using for their benefit. eCommerce sellers and major brands are also creating FOMO to sell their products promptly. In the following few ways, you can also create the momentum of FOMO for your potential customers.

– Use the version of the product highlighted in the title
– Advertise limited stock or hour sales to attract more customers
– Use the dynamic pricing strategy
-Explain the uniqueness of your product

To never lose a potential customer and generate handsome revenue, you need to understand that product listing optimization is a never-ending online business cycle. The moment you get overconfident, you are likely to be replaced. A customer always wants to buy something new and different, and perhaps this could be why Apple and Oneplus are selling millions of phone devices every year. Revisiting your product listing, highlighting new features, and adding highly ranked keywords can help in increasing sales.

Conclusion

You can not deny the specific fact that the eCommerce industry is getting crowded day by day. Thousands of sellers and brands join this club on a daily basis, and competition is automatically getting high. The one offering the best info is likely to win over those providing the dynamic pricing. The element lies in the product listing optimization, and all the factors and tricks mentioned above will work like magic for your online business. To increase your sales on various marketplaces, you need to implement product listing optimization efficiently. The eComm industry and the google market can also help you scale up your sales growth via the search engine results page. Customers should be able to find your product on Google SERP(Search Engine Result Page). In this regard, marketplace seller analytics tools such as etraKY BS can help you with this process. Not optimizing the product listing with time can badly affect your business. Why take this chance when you effectively do this optimization with the help of listing quality software anytime.

Establishing an eCommerce brand can be a super exciting process for you. However, success is not always guaranteed; there is a massive difference between establishing an online business for your brand and generating expected revenue. The dynamic eCommerce industry is quite unpredictive; what worked yesterday may not deliver the good results today. You have to take precautions in terms of launching your brand online.

It is better to avoid the mistakes in the first place and not wait to make one. However, humans are prone to make mistakes and learn from them as quickly as possible. While establishing your brand online, you can also make some mistakes unknowingly, which can affect your business later. Customers’ expectations have become higher than ever in the past few years. Today customers have so many choices while shopping online that if you make it uncomfortable or complicated for them to make the purchase, they can simply switch to your competitors. They can even leave negative reviews for you as well. In this particular article, you will learn about those mistakes that can become a hurdle in establishing a successful online business.

Escape These Mistakes to Successfully Establish Your Online Brand

If you are new to an eCommerce business, it is natural that you may make several mistakes. But the smart business strategy is to diminish those mistakes before moving any further. To escape the mistakes, firstly, you need to know what they are. So, the following are some of the most common mistakes that you must avoid if you are planning to establish an online brand.

Not Selecting the Right Platform

Before starting an online business, nothing can be much more essential than this to choose the right platform. Select a suitable eCommerce channel to provide the proper exposure to your brand and generate good revenue. When choosing the right one, you need to do some research and find out the best one for you according to the nature and needs of your brand. Amazon, Flipkart, Myntra, Ajio, Meesho, and Tata Cliq are some of the prominent eCommerce platforms in India. You may choose any of these platforms for your online business. Your money and hard work may go in vain if you are not choosing the right platform.

Not Conducting the Research on Market Trends

The planning and execution of your business should depend on the research of the latest market trends and the demands of customers. Not conducting any research regarding this can put your brand at risk and push it towards failure. Although you can not satisfy every customer, you need to focus on finding out who your brand will be targeted according to the market trends. You can take expert advice and silently monitor the eCommerce platforms to understand the trends better. Although it may take some time, eventually, you can get a good result and save your brand from disappointing your future customers.

Do Not Care About the Competitors

The glorious eCommerce industry has provided an immense opportunity for sellers and brands to sell their products online and make profits. Since the industry is wide open for everyone, numerous brands are out there selling similar products. So, before you decide to sell any specific product, you must look out for your competitors and monitor their every move. Believe it or not, it doesn’t matter how good your product is; if your competitors are doing better, you can miss out on building a solid customer base. You must know who your competitors are and what skills they use to sell their brand. It will help if you decide on the price of your products after evaluating the price of your competitors. Always focus on the established competitors who are on a rapid rise. To monitor your competitors, you can also take the help of brand analytics tools such as etraKY BS. It can help you better understand your competitors’ every move at various eCommerce channels.

Not Using the Listing Quality Analytics

In the process of starting selling your branded products online, the first essential step is product listing. But your work doesn’t end just by listing the product on any eCommerce website; you should also look for the quality. Before listing your product, you should always add an informative but short product description, high-resolution images, top-ranked keywords, and meta tags. In this regard, brands sometimes fail to identify how to manage this process. Thus, brand analytics tools such as etraKY brand studio provide you with the best scope of improvement in organizing the fast listing features.

Not Developing the Customer Trust

It is one of the most common mistakes brands make. Remember that your business can only grow if your customer has faith in your brand. One can not make a profit without satisfying their customers. To realize significant conversions, you have to appear as a trustworthy and reliable brand. However, the effective way to develop customer trust is to put on the testimonials and reviews of your product. According to research, more than 45% of customers rely on reviews before purchasing. Reviews can incredibly help you in increasing sales. In this manner, you can take the help of brand analytic tools such as etraKY BS. It provides you with the agile review management feature.

So these are the mistakes you should avoid while establishing your eCommerce brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need a close analysis of everything related to this business.

Conclusion

To establish your eCommerce brand effectively, you must not indulge in the mistakes mentioned above. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should also ensure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.

In the emerging eCommerce world, competition is on an extreme level, and to sustain it here, you need to differentiate your business from others. If you are selling your brand blindly on various channels without knowing market trends and customer demand, you will never let your brand sustain for a more extended period. Offering your customers the same product as your competitors do will never help you attract them. They are already into that specific product, so why would they purchase your product until or unless you are not offering something different or unique from your competitors.

If you are the one who has been in this eCommerce business for a long time but still does not have a solid customer base, then this blog is for you. You need to let your customers notice your brand; you need to leave a suitable remark on their minds so that they may remember your brand and never turn back to you. You need to understand that differentiation is the key to accomplishing those goals. In the manner of being better than others, you need to be distinctive from your competitors. Always keep in mind that different and out of the ordinary always be remembered. Here in this blog, we have mentioned five efficient ways to differentiate your brand on eCommerce platforms.

Incredible Ways to Differentiate Your eCommerce Brand

Nobody cares what you are selling until or unless you do not offer something in a unique way or something unique or different from others. It is pronounced why customers will buy your product if they already bought the identical product from another brand or seller. This is why you need to make your product different from others. Here are some of the following ways that you can use to differentiate your product from your competitors.

Become a Creator, Not a Reseller

In the massive eCommerce industry, it is one of the best ways you can try to differentiate your product from others. You can make your online business truly meaningful by selling a product not yet available on any eCommerce platform. If you are a reseller, you have nothing different to offer compared to your competitors. It is challenging to grow your business as a reseller on prominent eComm websites such as Amazon, Flipkart, Myntra, etc. There are already thousands of resellers selling the same products as you are. But then, as a brand, you can modify your products and add some extra features to make them a little different from others. However, the best way to make a differentiation is to create something unique and valuable for customers. In the process of producing a new product, you have to keep in mind that your product must be helpful to your customers. To make it easier, you can visit several eCommerce platforms and review the category they are offering. Related to that category, you can create any unique and identifiable product as per your preference.

Alluring Product Images and Description

In the eCommerce industry, one particular thing that is highly recommended for selling a product online is images and how you describe your product. Both of these factors go hand in hand; it will never work vice versa; suppose your product has an attractive image but no description, it won’t be able to attract enough customers as it can with an adequate description. Do not forget that customers always want to see the product before buying. Increasing the eCommerce conversion rate is having a high-resolution image of your products with a short, crispy, and informative description. However, sometimes brands and sellers don’t put extra effort into improving the quality of their product images. To make this process happen accurately, you can take the help of some listing quality analytics software, which will alert you to add images and descriptions for your products.

Deliver the Product at the Promised Time

The customers’ expectations are just to get the product as it is and on promised time. So, the real challenge for you is to deliver them the exact product they have ordered and on time. If you want to differentiate your product from others, do not disappoint your customers on these terms. Keeping your promise is essential for customer retention. These days, most customers complain about the wrong product delivery and that too on a late delivery date. You can take advantage of these market situations and provide your customers with a better experience; it will automatically help you differentiate your brand from others. If you are new to this industry, you need to keep an eye on your followers. Several competitor tool tracking tools are available in the market, such as etraKY BS, that can let you know what your competitors are up to. You can use that information to differentiate your brand.

Offer Various Payment Options

If you are the one who is selling the same product as others, then to set the differentiation parameter, you can offer various payment options to your customers. Due to several scandals, customers do not prefer to add their credit or debit card info on multiple eCommerce channels. According to a survey, more than 57% percent of customers don’t place an order if they don’t find their preferred payment method. However, you can offer them several payment options such as Google pay, Phone Pay, Paytm, order now, and pay later, along with the various credit and debit cards option (if someone wishes to use them). Apart from that, customers always want to have the cash on delivery option. Provide them with these payment luxuries, and you can win the game.

Play on Customer Service

You may offer the best quality product to your customers but still not be able to generate enough sales as targeted. At the same time, your competitors are offering the same product with low quality and are still able to have a solid customer base and generate handsome revenue. Have you ever thought about how they do it? Well, the answer is phenomenal customer service. Competing on customer service is the best way to win the game of eCommerce and to create a difference. You should always be there whenever your customer needs you. If you are selling your brands on various eCommerce platforms, you should check whether the platform is providing robust customer support or not. Apart from that, to let your customers know more about your product, you can connect with them through various social media platforms and resolve their queries instantly. The impeccable customer service can turn the game and provide your brand the popularity you always wanted.

Conclusion

In this way, you can differentiate your brand by following the above efficient ways. How you will apply them specifically to your brand and product line should be an area of extreme focus. One very definite thing is that differentiation is the need to help your business flourish rapidly and provide you with a solid customer base. In eCommerce or any other industry, the customer is God, and your focus should always be on them. Your business revolves around them only, and that’s why you should always look forward to offering something new and valuable to your customers. In the various processes of differentiating your brand from others, you can take the help of an eCommerce analytics tool such as etraKY BS.

The eCommerce metrics precisely indicate how your business is performing. Selling your products on various eCommerce platforms without keeping track of your performance is like driving a vehicle with closed eyes. The eCommerce marketing automatically stops working after some time if you don’t measure and upgrade it. Whether it is eCommerce or any other business, none can survive if you do not take the follow-up of your overall performance and compare the progress with your previous business growth.

Being a brand or a seller, it is not that easy to decide which online eCommerce business metrics you need to monitor. It is hard to make the right decision when beginning your entrepreneurial journey. The eCommerce metrics are defined measurements that can be evaluated and observed consistently. These metrics vary from abandonment rates to conversion rates and the balanced order value. Sales and revenue will probably be if we talk about which eCommerce metrics you should track. However, these two metrics don’t say much about how well your business is doing at different stages, especially finances. Every online brand should measure and track the following KPIs (Key performance indicators) to ensure that everything is running smoothly beneath the surface. In this process, you can also take the help of some of the seller analytics tools such as etraKY BS.

Do Track These 10 Significant eCommerce Metrics

The essential key eCommerce metrics mentioned below will provide you the overall clarity about your online business performance. Depending on your order quantity, countering them daily or weekly should be enough to identify the potential issues.

Conversion Rate

It is one of the essential eCommerce metrics; most brands and sellers calculate the conversion rate by the formula: total number of existing customers/total number of unique customers. One of the most common issues eCommerce beginners or entrepreneurs can experience is getting humongous traffic but no sales at all. It demonstrates why the average conversion rate for the eCommerce industry tends to be so slow, only around 2.25%. You need to understand that only driving the customers to your product is not everything, they need a lot of assurance before buying a product. The product’s price, payment, return options, delivery date, etc. Customers check all these aspects before placing the order, so you always need to set up a standard of all these aspects as a brand. The conversion is essentially how successfully you convert the new customers into your regular ones. The entire process of improving this metric is known as conversion rate optimization. You need to keep track of your regular sales channel, the behavior of the customers towards your product, and order quantity to analyze where the issue occurs. To increase the conversion rates, you can use the seller analytics tool, which can help you improve your product’s listing quality. It should be top-notch as it attracts more customers and convinces them to buy your product.

Customer Lifetime Value

This eCommerce metric indicates how much a habituated customer is worth to your online business. This metric shows the overall value of your regular customers and provides you with a better understanding of which customers are expected to become loyal customers. Some customers with high CLTV are likely to be addicted to your product immensely, which means you can concentrate on your customer retention strategies for them. You should be aware that it may cost you five times more to achieve a new customer than to retain a regular customer. This is why it is important to keep an eye on the performance of your eCommerce business using either predictive or historical customer lifetime value. Historical customer lifetime value is the value of a customer based on their previous purchases. On the other hand, predictive CLTV is forecasting the future lifetime value of a customer on the basis of their past purchases approach.

Average Order Value

This metric indicates the average amount a customer spends on each brand’s product. It is considered one of the vital eCommerce metrics. You can acquire the average order value by dividing the total value or profit made from all the sales by the number of orders made. You can also track the average order value by separating your customers according to the source of traffic and location of the customers or by diversified eCommerce platforms you are selling your products on. It can help you identify various acquisition platforms, generate the highest average order value, and enable you to run compatible marketing campaigns and enhance your return on investment. You can efficiently upgrade your total revenue by increasing the average order value. You can revamp your average order value as a brand by giving the customers free shipping and checking which eCommerce channels bring your highest average order value.

Average Profit Margin

This significant eCommerce metric shows what you earn from each product after minimizing what you have spent on supplying it. It is calculated as a percentage of the retail price and shows what fragment of it is your profit. It will help if you keep an eye on whether you are making profits from selling several products or not. If you want a sustainable eCommerce business, you need to keep it higher than the average acquisition cost. It is excellent to have the highest performing products that earn you a compelling margin and others that barely make any profit. However, to improve the rate of your average profit margin, you need to highlight your most profitable products on various eCommerce platforms to sell most of them. At the time of listing your product on various marketplaces, you should go for the high-margin ones. While listing your products on eCommerce platforms, you can take the help of listing quality analysis tools.

Cart Abandonment Rate

The cart abandonment rate is one of the leading issues that affect eCommerce channels. Based on a recent assessment, it has been found that approximately 40%-55% of online customers abandon their carts due to various reasons. This metric demonstrates the percentage of customers who add products to their cart but run away without placing an order. The positive news about it is that it is possible to measure and lower the cart abandonment rate as much as possible. You can measure the cart abandonment rate by keeping track of the number of orders placed and many shopping carts created. Customers can abandon your cart if they find any glitch in the eCommerce website, high delivery charges, and even if the checkout process is complicated or there are not enough payment options available. To avoid cart abandonment, you should enhance all these factors and make it easy for your customers to place an order.

Conclusion

The above eCommerce metrics enable online sellers and brands to inspect and measure the performance of their products for decision-making purposes. You can use the metrics with KPIs to attain a more equitable and specific way to measure the performance of each product you are selling on various platforms. Always remember to keep your metrics significant to your business goals. However, to improve the rate of these metrics, you can use powerful brand analytics tools such as etraKY BS.

Undoubtedly, Amazon is the world’s largest online selling platform. It has more than 250 million registered users globally. Being a brand, you cannot ignore this platform if you want to sell your products online. Over the years, the statistics of this humongous eCommerce platform have shown that online shopping will never see a downfall; it is here to stay. The 2020 pandemic has changed the shopping landscape and confirmed that the trend will not disappear anytime soon. In 2021, Amazon accounted for more than 40% of the Indian retail market. And it has increased its Prime membership by 120 million registered members as well. Amazon.com had more than 2.4 billion visits in January 2022. This platform has over 14 lacs employees globally.

These Amazon statistics are magnificent, and every online seller and brand should know these facts to sell on Amazon. If you want to get established in an online business and make profits for yourself, you must know about these statistics and use them for the further growth of your business. Understanding Amazon statistics will allow you to make data-driven decisions for your online business. To promote an extensive understanding of this business, we will discuss some of the most significant Amazon statistics of 2022.

Compelling Amazon Statistics of 2022

These days, customers shopping online are changing every day, and their preferences are ever-changing. Those days are gone when consumers choose to buy online because they want something according to their convenience. Today they are more demanding, and they want more liability that comes with every purchase. Let’s look at some of the compelling Amazon statistics you should know as a brand or a seller. Getting informed about these statistics can become easier to enhance your business.

Customers Visit Amazon to compare the price of Items

According to Amazon statistics 2022, 8 out of 10 customers visit this platform to compare the price of any significant product from other platforms. Amazon is the most preferred eCommerce channel for any customer to check or compare the prices and decide where they should purchase the product from. They check the prices on this platform because it provides the most competitive prices. They also want to make sure that they get the best deals. Amazon bestsellers are a real example of this process. You must compare the prices of products on Amazon as a seller or customer. Nowadays, we are surrounded by various product suggestions and advertisements, and it’s inescapable. It strongly affects customers’ way of shopping for products and online shopping behavior. One essential Amazon statistic is that more than 85% of consumers use this platform for price checking. If you have the best price in the market, customers will attract more towards buying your products. In addition, customers are likely to make up their minds to purchase once they start researching the price of a product. To sell on amazon, you must keep this factor in mind.

Amazon Sells More Than 200 Million Products

This eCommerce platform is a fully customer-centric service provider. It lists the products that customers want to find and discover. That’s why almost every product from all the various sectors and categories is available on this peculiar platform. Amazon wants its customers to find anything they require on their website, so they don’t have to look for it anywhere else. Customers can find books, clothes, beauty products, packaged food items, household products, electronics, and so on Amazon. Being a brand provides you the opportunity to sell almost everything on this channel. However this is a great thing, but it is equally frightening for you, as the competition is always at its peak. It means you have to provide your best to always be on the top. If you establish your business according to the customer’s demand and market trends, you can make money on this eCommerce platform.

22.3 Million Consumers have Prime Membership in India

It is surprising, but by the end of March 2022, Prime membership in India alone has increased to 22.3 million. If we calculate the prime member numbers of the United States, the result will be almost half of Amazon’s users are Prime members. From your business perspective, using FBA (Fulfillment by Amazon) for your fulfillment method is the uttermost priority. FBA sellers are more likely to sell more than Non-FBA sellers resulting in more conversions and sales. As a part of online purchasing, customers don’t want to pay the shipping charges. On the other hand, they also have faith in the shipping charges offered by Amazon rather than by you as a brand or seller. However, using the FBA service provides access to these fantastic perks and increases your conversion rate the most. The enormous community of 22.3 million valuable customers is possible because of the Prime membership. Amazon’s prime provides the ultimate fastest delivery of products to their customers just by paying a little extra amount. It also provides the advantage of grabbing exclusive deals. The benefits of a Prime subscription include one-day shipping on the eligible prime products. Amazon sellers and brands always take advantage of this remarkable feature of this eCommerce marketplace.

50% of the Sales Credit Goes to Third-Party Sellers

In the first quarter of 2022, approximately 50% of the total website sales came through third-party sellers and brands. The trend of third parties entering Amazon has shown a higher growth, and it is ever emerging. In 2020, this humongous eCommerce website generated around 60.5 billion dollars via third-party seller services. It is undoubtedly great news for the website and the sellers as well. To sell on Amazon is always a great idea as this eCommerce shark takes care of half of your burdens, such as shipping, customer support, and delivery. It allows you to focus more on other essential parts of your business.

70% of Sellers Sell on Other Platforms Apart from Amazon

It is one of the most interesting Amazon statistics in 2022. Selling your product on Amazon is a great opportunity. The existence of this platform in the eCommerce industry is imperative, and being a seller and a brand, you can experience the growth of your business on this website. However, there are prudent reasons you shouldn’t limit yourself to Amazon only. One of the most critical reasons is competition, as there are times when you take all the essential steps but fail to get the momentum because of the immense competition. Competing against Amazon itself is the biggest challenge for every seller and brand. Although, it doesn’t mean that brands and sellers are entirely abandoning this eCommerce platform. There is no risk in simply trying the other marketplaces to attract more customers, which is understandable.

Conclusion

Amazon is the real, alive shark of the eCommerce industry, dominating the entire online marketplaces. It has provided numerous opportunities to brands and sellers across the globe. One can quickly shift from a passive business to an active one on this platform. In the end, it is essential to understand that Amazon is very much like the other businesses. So, it will be best if you have a great business strategy, planning, and a real investment of energy and time. You also require an Amazon brand analytics tool to fuel your business to be successful. You can take the help of etraKY to reach the top of this platform.