When it comes to online shopping, there are various products that, as a brand or as a seller, one can sell on Amazon, the most prominent eCommerce platform in India and across the globe. This platform has a diversified product category range such as electronics, home & kitchen, sports items, toys, apparel, etc. But ever since the pandemic hit the world, the demand for buying groceries and essential items have increased. Nowadays, customers prefer to buy groceries online; according to a survey, more than 65% of customers in India began to buy groceries from Amazon since COVID-19 began.
So, it has become a trend now to sell groceries online; apart from Amazon, Flipkart, Bigbasket, Instamart, and Blinkit also provide the opportunity to sell groceries online. Since Amazon is a giant shark of the eCommerce industry and has an enormous customer base, it is better to start selling essential edible items from this platform. However, if you are still not aware of how to sell these products on this channel, this blog is just for you. Here we have mentioned several tips about selling groceries on Amazon.
Crucial Steps to Take Before Selling Groceries Online
Groceries come under the category of daily essentials; it’s the basic need of every human being. Now when you are going to sell these food items on this giant marketplace, you need to follow some vital steps to sell edible food items on Amazon.
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First, if you are not a registered seller on Amazon, you must create a seller account on this platform. In this process, you need to provide your GST and PAN information along with the active bank account.
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Once you successfully register as an Amazon seller, you need to list your grocery items on this platform and display them to potential buyers. You can create a new listing through your seller account and can add images and accurate information about the products. To implement the listing process successfully, you can take the help of any listing quality analysis software such as etraKY BS.
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After listing your products on Amazon, you may receive orders from your customers. You can get along with Fulfillment by Amazon (FBA) to deliver your orders on time. In this service, Amazon handles the packing and shipping from their hand. You need not invest your time in the order fulfillment process because Amazon itself can do it if you take their FBA service.
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Once your products start selling on this platform, you will get paid for your delivered orders in the seven-day payment cycles after the deduction of FBA fees. Money will be credited directly to your active bank account.
Grocery Product Requirements to Sell on Amazon
- Items should be packed, sealed, and labeled accurately.
- Take the FASSI licenses before selling groceries on this eCommerce platform.
- Gourmet and grocery food products should be fresh, and before the expiry date, you cannot list expired or used products on Amazon. Grocery products are data sensitive, so they must have an expiration date mentioned on every unit of the product you are selling.
All your grocery items should be covered with labels in English by federal, local, and state laws. You can view the FDA food labeling and nutrition web pages for federal labeling policies. - Shipment of grocery products should be sealed accurately and keep it safe from contamination, spoiling, melting, and getting damaged.
- You must ship the grocery items before they get close to their expiry date.
Tips to Add Compelling Product Descriptions with Grocery Items
Never Add Any False Dietary Claims
It will be best if you become super honest with all the gourmet or grocery products you are going to sell online. Without proof, you can not add any dietary claims whether your products are gluten-free, dairy-free, organic, kosher, etc.; if it falls under such claims, then you have to attain appropriate approvals for such claims. In the product description, you need to add every essential information regarding the ingredients that have been used to make a significant grocery item.
This highlighted piece of information can increase the visibility of your products to your customers. For example, if you sell rolled oats, you must mention it in the description or the product’s title. Product descriptions are a vital part of the listing, and to execute this process ideally, you can get along with etraKY BS; it works as a listing quality analysis software.
Add Effective Backend Info For Search Bar
Like any other products, customers always search for their requirements in the Amazon search bar according to their dietary preferences. They may search for low-fat, high-protein, dairy-free, gluten-free, sugar-free products. Customers may also look for grocery and gourmet food items as per their calories per serving. Hence, in creating a product listing from your Amazon’s seller central app, you need to add these keywords with your product items if applicable to them. To make your product more searchable for your customers, you need to add relevant keywords to it. Suppose you are selling chips on Amazon; you should add the flavor and any specific ingredient in the description and the title.
Implement Listing Optimization
As similar to any other product category on this eCommerce platform, you need to ensure that your listing is fully optimized. Listing optimization includes elaborative description, title, high-quality images, and, most importantly, relevant keywords. You can also add infographics and videos while optimizing your grocery product listing on Amazon.
Must List All the Ingredients with the Products
Whenever a customer decides to purchase a grocery product online, they always check the nutritional facts all the time. So as a brand or a seller, it is pretty essential for you to add all the ingredients that have been used to make one significant item while listing them on Amazon. In the listing process, you can add an image mentioning all the ingredients and nutritional facts along with the other images of the product.
So, if you are ready to sell groceries on this eCommerce marketplace, you must finalize which business methods you will use to sell them effectively. There are three prominent business methods for selling grocery items on Amazon private label, wholesale, and arbitrage. You can select any of these three business models to sell your products on Amazon.
- If we talk about Amazon private label, a seller labels their products with the Amazon in-house brands in this process.
- In the wholesale method, a seller purchases bulk products from a wholesaler and then sells them on Amazon.
- In the arbitrage method, a seller can buy products from a third party and then sell them at a higher price on Amazon.
Conclusion
Now you must have understood the requisites to sell grocery items on Amazon and the steps to follow in order to make it a successful affair. In recent research, it has been found that a massive number of customers prefer to buy groceries and gourmet food items from Amazon and other marketplaces. The trend for online shopping is increasing day by day due to various reasons. Some just don’t prefer to go out and shop for essential items, and some simply don’t have much time to spend grocery shopping from a physical store. Hence, this situation provides a considerable opportunity for marketplaces and sellers or brands as well to sell such daily essentials and edible items online. Although before you start selling such items, you must focus on how to make your products searchable for your customers and make use of available brand analytical tools.
