Introduction

Amazon is the largest eCommerce marketplace where millions of sellers deal in varieties of products. It has an enormous customer base and many more exclusive features facilitating both market parties’ seamless selling and buying experience. But what if you, as a seller, cannot impress your customers for any concerned deficiency? You must be aware of Product Reviews, which states customers’ sentiment regarding the product purchase. There is another term called Seller Reviews. In this, sellers are being rated or reviewed upon their services by the customers. It is an automated system of collecting feedback from the existing customers and learning about the seller’s ability to fulfill. Amazon creates scalability in the marketplaces regarding every action that helps it improve, and one such scalability is Seller Feedback Feature. 

Factors Under Seller Feedbacks

• Item Arriving Date: A seller who has opted for Fulfilment by Merchant (FBM) needs to crucially take care of their order fulfillment process. Under this, they get remarks based on the product’s delivery date. The customer is asked to state the stars to the seller with a total score of five. It is one of the most vital stages of judging the seller’s service. If you cannot deliver the product at the promised time, buyers lose interest in repurchasing your product and give you negative reviews and ratings.

• Item as per Sellers’ Description: Here, the customer is said to judge and give feedback to the products whether it matches the details mentioned in the Amazon product listing. It also tends to give an idea of whether the seller is following the suitable method of describing the product or not. There are times when sellers do not find a suitable description and copy-paste the details and jargon given by the brands. It lowers the customers’ relatability with the product and does not benefit sellers.

• Courteous Remarks: This component can only be used for judgment if the customer and seller directly interact. The component is set to give the idea regarding sellers’ behavior while communicating and understanding the issues or concerns of the customers. But if the buyer and seller did not exchange opinions, this remarkable stage is of no use. 

• Comment Section: The comment section is the most used feedback source where audiences or customers are asked to drop their experience with the product and the seller. You must have seen the last section in the Amazon product listing where customers share their sentiments and give a rating to the product and sellers both. This is also in the seller feedback process where at the end, the customer can add some comments and tell Amazon regarding the seller services.

Ways to Dismiss Negative Feedbacks for Amazon Sellers

It is not always essential to get positive or moderate feedback. You must have noticed that customers are proactive when they have a terrible experience to share. But they may miss out on telling the seller that they loved their product and delivery service. This is because online buyers expect the sellers to be adequate in their work. After all, they have been paid before providing the product to the customer. Half of the customer base stops purchasing products from such online eCommerce marketplaces or online sellers who do not satisfy them. Then how can you recover your mistakes if you receive negative feedback on Amazon? 

• Try to Find If The Feedback is Removable

It is not necessary that all the sellers are eligible to delete the negative remarks they receive from the customer’s side. It won’t be a big deal to get one such lousy comment if it starts to happen. But due to Amazon seller policies, such sellers who are prompt with often negative comments cannot benefit from the doubt all the time. They are supposed to improve their services, which means their negative remarks will always stay in the product listing. In addition, some comments are not that negative, which could harm your customer engagement. If you want your feedback section to look genuine and trustworthy, you may use some negative comments also to gain organic trust among your customers. 

• Try to Seek Amazons’ Help

Amazon is the giant platform that knows the customer may not always like the seller and can drop negative comments because of petty issues. Amazon has its door open for sellers to ask for assistance in such cases. For example: sellers who implement FBA services where fulfillment is done by Amazon are safe from such disadvantages because Amazon takes the accountability regarding bad customer experience and gets easily ready to remove negative feedback. Amazon seller center is a way you can raise a ticket and let them know you need them. Their executives are trained individuals who know how to manage such issues and generally sort them out incredibly. But sometimes, Amazon too judges the seller and customers relationship to have a clear picture of what to do. But if this also does not work or the executives deny removing the comment under FBM guidelines (Fulfillment By Merchant) for safeguarding the platform customers’ trust and reliability, you may take another step mentioned below. 

• Try to Resolve Through Communication

Communication is an essential part while operating in the business. When eCommerce, you agree that it is more challenging than the physical business to impress a customer. Here, customers already believe that online channels are not reliable to spend money. And in case they are paying sellers for their product, they would be very particular about their services till they are delivered. Therefore, if you miss out on your order processing and fulfillment power, at least stay strong with your communication. If you get a red flag from customers in the feedback section, connect with them directly. This helps you understand and apologize to the customers better and retain them for purchase. Along with this, you may also request them to remove any harmful remarks for your business. 

End Thoughts

Although, negative remarks are not an issue from Amazons’ side as the platform only grants Buy Box Button to sellers who have the eligibility to carry out effective selling operations. That means discussing Negative Seller Feedback is for understanding the importance of Amazon Buy Box and Listing Quality from where you could unlock your success doorway. Hence, you may also try to manage your negative reviews through an eCommerce analytics solution that alerts on your sentiments, whether it’s of product or seller, and enriches your business efficiency so that no comment could decide your future. You can receive love and luck through high conversions and customer relationships. 

Note: If you are a seller facing the same trouble, register your complaint with Amazon through the link : https://sellercentral.amazon.com/feedback-manager/index.htmlhttps://etraky.com// 

Introduction

Can you imagine your business surviving without customers? No, isn’t it? Whatever the type of business you operate in, you cannot deny that you establish it keeping your customers’ needs and wants in mind. Successful entrepreneurs know how to build long-term relationships with their customers. In the eCommerce industry, brands that aim at large-scale operations need to understand that satisfied customers are the real key to success. If you cannot gain their trust and reliability, you cannot gain high conversions and goodwill in the market. 

Meaning of Customer Sentiment Analysis 

Customer Sentiment Analysis fetches, analyzes, and manages customers’ experiences to retain their purchase interest. It can be positive, neutral, or negative. A brand is supposed to consider all three reactions in such a way that can streamline its working process in multichannel. In online eCommerce marketplaces, it is often impossible to understand what your customers are expecting from you. Therefore, implementing such a system that can help you brief their regards is helpful. It is an automated system that extracts customers’ reactions to their purchases for each deal and organizes the lagging points as required.

Significance of Customer Sentiment Analysis 

• Build Strong Customer Connections

It is significant to know your potential customer’s journey with you. There is a high chance that one out of three customers would stop purchasing your products on multichannel due to the latest bad experience. You need to know this to make sure that other customers do not go through the same. You are expected to regain the trust even of a disappointed customer because you respond and react in a suitable way to address their concern. 

• High Return on Marketing Investments

It would be best for your business growth to maintain an impressive customer base. It is in the light of getting a great response over your marketing materials. Knowingly, marketing involves a lot of financial flow from the brands intending to increase customer engagement and sales. If your buyers have faith to try and buy your product, you would eventually have a good investment return, or else it is totally vain!

• Impressive Brand Image

Brand image is that asset that enriches brands’ selling efficiency. In addition to this, your good image among your existing customers would automatically help you attract your new customers as well. For that, you need to address the happy buyers on online eCommerce marketplaces.

• Create Competitive Spirit

eCommerce marketplaces are massive and strict in competition. There are thousands of brands and lakhs of sellers operating in a similar product. It is the most crucial reason you should never neglect your customer sentiment analysis. Your analysis of customers cherishes you with easy market control and business expansion in less time. You will have loyal customers with the potential to grab rivals’ buyers as well.

Best Ways to Exercise Customer Sentiments Analysis

• Target Social Media for Survey

Social media is highly in demand and utility where potential customers are active. There, brands can get a lot of opinions and remarks regarding their products. They may create their social media handles on Facebook, Instagram, Linkedin, Twitter, Pinterest, etc. This helps them to interact with the customers through social posts and stories. They may glance over what customers are commenting on and linking; They may also consider sharing the posts on other platforms. These are organic responses brands receive that let them understand their business efficiency and product relevance against their rivals. 

• Go Live with Customers

Brands may take some time to go live with their products’ introduction and information. This connects the brands with the target audience in a spontaneous interaction. Here, brands may look upon buyers commenting and sharing their experience with the product. They can also discuss some challenges they faced and discuss how to resolve the issues. After the rise of social media lives features usage, Amazon has also launched the same to facilitate sellers to engage the customers with some demos and ideologies regarding a product. From there too, brands can collect customers’ responses and use them to analyze the sentiment.

• Conduct Market Research 

Keep on researching your brand’s products and customers. Online channels have a dynamic business nature. Your customers may be driven elsewhere by product listing because you are incompetent with the trends and tastes. Commercial history recommends brands allow innovation in their products and selling mechanism. Few recognized brands like Nokia and Blackberry faced challenges to gaining conversion because they were stubborn to market their product irrespective of customers’ choices. This suggests that a well-researched market idea will give you an excellent customer experience.

• One-on-One Communication

The best way to calm down your disappointed and angry customers are by talking to them. You must agree with the thought that emails and messages are not as impactful as a phone call is, right? A brand can have potential and professional customer service to address customers’ complaints. It is advisable that managing negative comments or feedback should be the brands’ priority. If you ignore those comments and delete them from your product listing, it can worsen the situation. Despite this, you can try talking to them and understand the problem in detail. Along with this, try to analyze by taking follow-ups that can give some scope for improvement or try another better approach. 

• Apply Brand Analytics Solution

The highest recommendation goes to this type of analysis technique because it gives you detailed reports about your customers. It is a server-based approach that collects customers’ reviews and ratings and keeps them in historical records while planning future insights. The analytics suggest the brand learns its loopholes and even manages the sentiments to strengthen the listing quality score. It provides foolproof real-time data on product sentiment to effectively analyze customer sentiment over multichannel. There is no chance of error and inaccuracy because it is active even when your customers go to sleep to keep a check on your listing and provide you with comparative analytics on a single interface. 

End Thought

Superior are those brands and sellers who understand the importance of customers and their retention. You choose while dealing online to establish a proper system that can get you on top or overlook subjects that are the base of your organization (Customers). 

Some brands ignore the negative ones because they know eCommerce gives them the flexibility to operate with a vast customer base. But even the offer is open for those buyers too, to either buy your product or your rivals’. So please do not run away from such issues, rather settle and think about solving them. Hence, start analyzing your brand’s direction by Smart Customer Sentiment Analysis ASAP!

Introduction

While operating in the eCommerce business module, brands need to fulfill the eligibility to bring customers close to the product listing. Listing of products is an activity where products are exposed to the eCommerce platforms where online sellers add details regarding the product. It includes product title, description, and images as well. While operating in an advanced marketplace, your seller may use the exact content of products as you provided them or add some jargon that the customers do not decode. This is the most unsuccessful trick of writing a product description.  

In addition, there is no guide to tell you how effective your product listing is that gives the drawback of incomplete and ineffective listing. Sometimes, sellers overload the description by crossing the word limits or underloading the keywords that lower the ranking of product performance. Brands must even look forward to building a standard listing mechanism to dig out the highest conversion possibilities on multichannel. And yes, we understand that achieving all the pointers is not possible because the procedure to prepare a good product listing is unclear. But as it is said, every problem has a solution to it. Here, we will discuss some fruitful ways to create the listing.

Let us learn the needs for strong and synchronized product listing and the steps to achieve the same below. 

Importance of Strong Product Description

• Product description is the introductory part you need to bring customer engagement. 
• It needs to be foolproof and niche to connect you and the customers.
• It has the ability to either make or break your sales.
• It hikes your product performance in omnichannel.
• Enlarges the scope of operation
• Provide benefits over rivals
• Ensure long-term business operations

Ways to Write A Strong Product Description

• Research on Customers and Competitors

Research should be the first step before you can write your product description. In this, you may go through your rivals’ product listing, which may have similar product details, and analyze the subjects they concentrate on while writing your online product description. Your product needs to be built in a way that can give you competitive benefits. You must know the trends and tastes of customers and choose your writing objective for the specified product. It also ensures that your product listing is particularly eligible for gaining your potential customers’ attention. 

• Add Uniqueness to the Description

When a product is concerned, the more innovative and attractive you sound, the higher your conversion rate would be achieved. The main motto of every brand is to get conversions, and your sellers need to perform effectively for that. You must ask your mediators or sellers to find the Unique Selling Point for your product that can give your product a different vision. Talk about certain qualities which make it exclusive and enjoy better conversion frequencies with consistency. 

• Design with Creativity and Powerful Words

You must be aware that presentation is a significant part to add in a virtual store. When you plan an impactful design for your product on any online marketplace, do not forget to add creativity and engaging words in the description. You may choose a segregated section to explain your product or add some compelling images that automatically impress the customers. Try to write words like fearless, fantastic, mind-blowing, popular. etc. to make it more impactful and convincing. You can also enjoy the long-term interest of customers with this technique that can streamline production. 

• Avoid Grammatical and Spelling Errors

Grammatical and Spelling errors are the minor mistakes your sellers may not notice. But this impacts your listing quality score adversely. If you prepare your product listing without considering your scopes of error and float the product, you will lose out on your visibility efficiency. You must recheck your content before you post or take the help of some automated tools that can give you errorless content without hustle. Try to save your time eliminating the redo works of descriptions. Maintain a professional attitude of your team members that can facilitate you with great conversions and brand image. 

• Explain Rather Than Stating

Focus on explaining your product comprehensively so that your customers can understand it better. They could relate to your products to think of buying them. Add some examples to give them an idea about how the product impacts their lives after they buy them. This is a highly utilized marketing mantra advertising agencies work on. They try to make the customers feel the need for the product even if it is unnecessary. If you could create that need among the customers to convince them to buy your product, nothing can be best to beat your rivals. 

• Add Maximum Ranking Keywords

Your sellers must practice adding or including such keywords, which may be suitable as per customers but not satisfy the SEO mechanism needs. eCommerce platforms operate on an SEO formula where keywords play a vital role in bringing you the potential and targeted customers to come to a step ahead to achieve your organizational goals. Therefore, you are supposed to use such a researched and customized set of keywords to gain you a high Share of Search. You can have such keywords through an automated tracking solution that seamlessly gives you flexible and filtered keywords. 

End Thoughts

eCommerce marketplaces have a tremendous opportunity to get you speedy business growth and increase your customer base. But many sellers do not perform their tasks, and eventually, brands are the ones who lose out on deals and standardize the selling experience. Therefore, as suggested before, you may apply a brand analytics tool that can keep track of every happening to ensure your brand hygiene and customer engagement. It could bring you the best if you know the right way of improvement. You must wonder how the other rivalry brands are growing with ease. This is the real power they have adopted, a smart tracking solution to keep a 24/7 surveillance always!

Introduction

Selling on Amazon proves to be a profitable venture as online shopping is rising. Amazon marketplace is the most identified online platform which has made a tremendous performance in selling and customer experience. Since 2019, eCommerce marketplaces have seen good growth in operations and indulgence. But before this, selling online was not the first thought in any seller or brand’s mind. Anyway, Amazon has still managed to gain both party’s attention impressively. The eCommerce industry is a well-known online channel and Amazon has the highest customer base and seller communities in action. In this regard, the Year 2022 has much other suitability too for new or small sellers to earn a significant profit in their entire career with Amazon. 

eCommerce has launched many features to offer eCommerce sellers, especially as prime members. As announced in the first week of 2022, it also has an advertisement tool, contextual format, testimonials as feedback, brand, seller live, etc. It also knows how to overwhelm sellers’ selling experience with flooded opportunities where only 20% is exposed to non-elite sellers and brands. So you can imagine how amazing Amazon is when you subscribe to the membership. Amazon has multiple things to offer the sellers and brand. From product listing to its share of search proportion, Amazon has done many things to facilitate sellers’ income and growth. But it also has certain charges for specific services on the platform. 

Amazon throws profitable opportunities to sellers and brands to help them gain great deals. After considerable engagement and additional services, Amazon has the best advertisement offers. It also gives you features to know and build your impressive product listing to get high visibility. But do you know some of the charges that the platform deducts for your improvement? Let’s check it below.

How Much Could An Online Seller Charged on Amazon?

• Order Fulfillment Charges

The Order Fulfillment charges are paid to the platform to take their FBA service (Fulfillment by Amazon). A brand may pursue this when they want the orders to be fulfilled by the platform itself. Some sellers who operate on multichannel want to get rid of regular bulk order fulfillment and management duties by implementing FBA. This allows them to focus on their core business decisions. 

The best part of Amazon is bringing the customers and sellers together to get the highest conversions with satisfaction. Now that Amazon will be handling your stress of order fulfillment and management, you do not have to worry about the ongoing issues that could lead you to lose out on deals and customer purchase experience. 

• Inventory Storage Charges

Inventories are the products stored before exposing them to the marketplace. It is the most crucial business management component because it directly affects the order processing technique and working capital. Brands must think that if they do not want unsatisfied customers because of Out-of-Stock, they must notify their inventories as demand. This helps them to build standardized inventory management with consistency. 

Amazon inventory management charges are the same framework that undertakes all the activities related to stock tracking, such as looking after inventory fill rates, rotating return inventories, allocating inventory per warehouse, etc. 

• Long-term Inventory Storage Charges

This is the charge Amazon imposes on sellers to let their inventories stored in the stockroom for more than a year, i.e., 365 days. Amazon focuses on procuring and maintaining inventories time-to-time. You cannot be using and rotating the same inventories for a long time. The inventories need to be fresh and well-maintained. Amazon says it is to keep the inventory level matching the demands and not overload the warehouse. There needs to be real-time tracking of stock availability. This is how it can keep your customer sentiment up to the mark to let you win Amazon Buy Box Button. 

This is like a penalty from Amazon to the brands to pay for storing older inventories even after a year. This is done to encourage brands to let the sellers maintain a balanced inventory level. 

• Cancel Order Charges

Amazon deducts the charges from the sellers final earning regarding cancellations of orders. That means these charges are the sellers not accepting the fulfillment of orders and disregarding channels’ customer experience. As Amazon keeps on adding something innovative and exciting for customer engagement and the seller is not performing their duties well is not acceptable from the channels’ side. 

Amazon claims to be the best active marketplace of any other online channel. That is why it does not want any orders to be delayed or unproductive. It is a disadvantage that Amazon faces because of brands. That is why make sure you don’t miss out on any conversion fulfillment to safeguard your profit. 

• Return Processing Charges

Return processing is another task that Amazon has to perform when an order is being returned. Here, because Amazon is the mediator connecting the seller and customer, they impose special charges that deducts while calculating the final profit of the brand and seller to maintain the marketplace branding stable. They also help manage your return and take over the burden to safeguard your business management hustle. 

Tracking your returns helps in identifying your business’s actual potential. It helps the brands to have analytical reports over activities like conversions, product performance, etc., 

End Thought

Overall, there are charges with the advantage given to the online brands and sellers to enrich their operational benefits. They just need to pay money and do not have to worry about getting conversions and so on. This is an excellent place to launch your dream business and earn the highest profit with efficiency. 

Many businesses have got better conversions on Amazon than any other marketplace. Compared to Flipkart, Meesho, Jabong, Paytm, etc., they have a better customer base and sellers’ facilitating services. If you are still not on Amazon, you must start selling your product for an excellent selling experience.

Introduction

Reviews are the feedback of potential customers who have already purchased a brands’ product. Brands have to take accountability towards these reviews to retain the customers’ purchase interest and make them feel connected. In online platforms like Flipkart, Myntra, Amazon marketplace, etc., customers are provided with product reviews before buying the product. This specialty of the eCommerce industry facilitates the customers to have transparency between them and the brand. It would be best if you time and again monitor and address the issues efficiently. 

Online Brands can gain better customer attention and conversion rates on a large scale with smart tracking and management solutions. If they know the faulty areas and ineffectiveness of your team in their historical and current performance data, you can build omnichannel connectivity with consistency and enjoy fruitful results. 

Brands are aware of the fact that their customers will only make up their minds to buy the product if the product review is impressive. This does not mean a product needs to have five stars always or only positive reviews. This means a brand must know how to manage their product reviews to improve product reviews. There are specific steps a brand can apply to have a command over the customers and product reviews. 

Tricks to Improve Product Sentiment in Online Marketplace

• Ask Customers to Provide Feedback 

It is essential to know how your customers are thinking about your brands’ product after the purchase. This helps the brand know their real efficiency, the chance of market control, and potential customers’ expectations in one go. Along with this, brands also learn the things their product is deficient in ( for example, product quality, ineffective order fulfillment, or shipment damages). This could be in terms of quality or quantity. It allows brands to constantly keep an updated customer experience with varieties to analyze their product performance compared to other rival products effectively. You can also engage the potential customers and give them space to share their point of view to make them feel that the brand cares about them too.

• Email Marketing

When you fulfill an order, send an instant email notification to inform the customers stating the steps to floating feedback in the given section. It is also a way to promote your product through email and gain customers’ engagement. This is a direct message technique to connect with the buyers and let them know your after-service efforts. Your consideration of the customer’s experience after the purchase also encourages your business with better future insights. In this way, you may counter some complaints and leave a few product categories to keep them continuing with their shopping. This is also an easier method to give a rating or review on a product than other methods used. 

• Display Products’ Ratings & Reviews Upfront

Allow products’ average ratings and reviews to be in front of the other consumers. In this way, you may create trust and relevancy among the buyer community. Every customer does visit the product listing to judge from its existing performance with ratings. This is a primary section a customer looks upon after viewing product pricing. This means you cannot miss the disclosure provided by many brands to make them look genuine. If you want to influence your target buyers, focus on building your product listing quality impressively and influential. And in this, reviews and ratings play an important role. 

• Utilize the Reviews Section for Conversions

As far as the reviews are concerned, they also hold some keywords that may match other customers’ searches. In eCommerce marketplaces, there are keywords that a listing possesses to build a good Share of Search and Product visibility. Brands add product descriptions and titles, including customized and researched keywords. Along with this, you may benefit from the feedback sections’ keywords also. Brands can enjoy good conversion opportunities because of reviews like “best quality earphones” or “loved the: brown leather jacket” and more.

• Consider and Manage Negative Reviews

You must have experienced that a negative review is easier to get than a positive one. This is because no one bothers to let you know that they loved your product. In contrast, they must drop a comment saying “the worst experience with this product.” But this should not frighten you while operating in multichannel. Here, you could apply product ratings & review eCommerce tracking tools. This tool could help you manage your negative reviews to keep you standardized. Counter such feedback with apologies and provide an instant action plan. You may also get the benefit from an automated tracking solution to expose a balanced and organic listing for omnichannel. You can see the product sentiments in a solitary dashboard to analyze your upcoming strategy effectively. 

• Communicate with Buyers

When you ask your customers to give feedback on call, text message, or eMail, do not forget to thank them for their time and effort after getting a review. Try to connect with your buyers who have negative feedback on special notes to realize their notion of reliability and credibility with the brand. They must not feel cheated after purchasing the product. Hence, this trick could help you better understand their issues and manage them henceforth. This would also grant you the ease of doing a business with retained customers and new customers who are eventually happy and satisfied by the brand. 

End Thought

It is not always possible to make everyone happy in one go. Instead, it is possible to understand, analyze, and improve each of their interests to work accordingly. In a competitive marketplace, a brand must be ready with a perfect power bag that can also give them the strength to tackle reviews and rating stress. This complex task requires patience and instant assistance (smart business tracking solution). 

You may attain everything you wish to in a business, but at times, consistency and perseverance are what you need to establish first. In the case of product sentiment tracking, these all are signs that let you approach each type of customer you deal with and gain an improved brand image with impressive feedback. Remember, the brands which satisfy the costumes are the only lions of the jungle.

Introduction to eCommerce Marketplaces

eCommerce is a modern-era marketplace where products and sellers connect in a physical marketplace. There are also two primary parties where one sells the product, and the other buys it. In this context, the market is virtual and requires digital formats such as product listing, the share of search, keywords, and tracking rivals’ pricing and product performance on multichannel. These are a few necessities that help you operate in online marketplaces. Some well-recognized eCommerce channels are Flipkart, Myntra, Meesho, Paytm, Amazon marketplaces, etc. 

Here, word of mouth is not applicable like a physical marketplace. Still, social media promotion, content, listing quality, brand hygiene, etc., is essential to expose the product for a fruitful selling experience. Your sales language and technique would only grab customers in a textual format or video, and your keywords should match your potential customer’s desires and needs to get customers. 

Interdependence Between eCommerce Customer Experience and Conversions

Here, customer experience is vital and complex because of its unclear and rapid behavior. Only eCommerce marketplace “sellers” can help online brands to get good conversions and engagement with their effective and standardized performance because they are the only mediator through which customers can get their best purchase experience. But brands may not monitor their sellers with a manual tracking system. If brands need to establish a uniform approach of selling and customer sentiments through their sellers, they need a brand analytics tool to gain the same. 

A brand tracking tool is a cloud-based solution that tracks all the activities of a brand’s product, MOP management, and seller discipline in a solitary dashboard. This allows brands to quickly and precisely analyze every business aspect with consistency without any hustle. But this does not mean your customer experience will be assured with this only. You are still required to fulfill some stages of engagement and satisfaction to gain a fruitful customer relationship. 

Steps to Apply for Build Incredible Customer Relationship

• Impress Your Buyers

Buyers are the main component to benefit online brands and sellers. And this is why you need to impress them and always keep them happy. One marketing tool that works tremendously is surprising your online customers. You must be aware of the fact that customers love discounts and sales. This means you may execute some tricks to grab your customer’s attention in off-sales times too. 

 You may either go for approaches such as “buy 2 get 1 free” or “20% discount on the purchase of Rs 2000”. This is an incredible and foolproof way to gain customer attention and turn your visitors into loyal customers. 

• Utilize Content Strategy

Content is the primary thing through which communication occurs in an eCommerce industry. If you see, no word of mouth can help you get customers. This means you need to play with your products’ keywords very conveniently, and the customers would automatically come with purchase interest and buy your product. That is why many online brands have started their websites and customized virtual stores that can give the flexibility to create brand awareness and inform customers.

Brands may add videos, testimonials, social media content such as on Quora, Pinterest, etc. So, whenever they search regarding your product or related subjects, your ranked blogs may engage them and let them connect with you with your latest insights.

• Create Omnichannel Experience

Do you know the specialty of eCommerce? It allows you to operate in more than one marketplace in real-time and helps you gain better productivity and buyer engagement. Those brands who are experts in gaining this advantage have excellent command over omnichannel. Omnichannel means considering a high conversion rate and customer engagement with the brand image in multichannel. You cannot miss out on anyone’s attributes. 

That requires a stable and exclusive solution of tracking and monitoring the business in real-time. It has to be fast, accurate, and transparent to notify the brands regarding stock availability, price breaches, listing hijackers instant alerts. In this way, you may also need to make a standardized operational approach over every channel to safeguard your business interest. 

• Launch Interesting Social Media Ads

Social media marketing is the emerging business format where Business-to-Business, Business-to-Customers, and even Direct-to-Customers are practiced. Nowadays, business firms have also started using it as their best marketing platform. Advertising on Amazon, Flipkart has been switched to Instagram, Facebook, and LinkedIn. As buyers are more active on such platforms almost all day long, they may glance at it to make their minds for purchase. In this regard, you should be ready with researched and cost practical promotional ideas. 

Float something creative and exciting time-to-time on social media channels. Remember to post on some related subjects on your social media handles. This would help your customers get a reminder of your products and services. Enhance your social media existence to stay connected with your buyers for long-term business survival. 

• Get Advanced to Monitor Feedback

Start using some professional and instant back-office support to always be effective on time. At times, brands go ineffective in holding on to their business management and losing deals and buyers’ trust. Any issues or complaints your customers would be facing, it is your duty to manage the same. You also need to perform this task as it directly represents your brand performance to other potential customers. It would be best to form a centralized process of handling your customers feedback for a large scale customer base. Keep checking with what is happening because there is enormous competition and loopholes where you may lose control. And if the problem is digital, the solution also needs to be digital. 

Apply a smart customer sentiment management system that protects and can highlight the positive feedbacks upfront. They also counter the negative ones with an efficient action plan to retain customer engagement. You may have a look anytime regarding your product sentiments in a solitary dashboard flexibly for multichannel. eCommerce customers keep changing their trends and taste, hampering brands to balance quality and quantity production. Therefore, regular research and appropriate action plans need advancement to keep you going in every market turn and twist. 

End Thought

We are talking about steps to gain customer experience and get satisfaction while purchasing your product. This refers to adding some power tools to enhance your business efficiency. There are popular brands who have changed their business journey for growth and kept on innovating their business ideologies to match the market sensitivity to protect their brand from competitors’ punch of losses. 

Therefore, you need to keep expanding and beautifying your brands’ products and make a change with every business step to create an environment of HAPPY CUSTOMERS!

Introduction

In 2022, many business planners have started operating their business forms or are still confused about floating their best plans into the market. But this article will not guide you with the tools or so, but will give you introduce you with some motivating personalities who hike moral to do an business: The feminists of the world! Yes, we will cover some brilliant women in power who have incredibly shown their efficiency in the field of business launch, progress, and management and have made records and rewards under their name. Their names are brands now, and their brands have become large-scale customers’ needs. Let us check out who these incredible women have become the business queens. 

Inspiring Business Women Around the Globe

• Falguni Nayar: Nykaa

Falguni Nayar is the founder of Nykaa (‘Your Beauty, Our Passion’), India’s highest-earning beauty product brand. For 20 years, she served her service as a venture investor with Kotak Mahindra. It was a massive decision for her to declare her biggest desire by launching the startup in the eCommerce industry. Currently, Nykaa has more than 850 brands alongside solid contextual materials such as videos, blogs, writeups, and social media promotional activities. 

Falguni Nayar is an Indian businesswoman and a rich personality counted as one of two independent female Indian tycoons. Nykaa has also started with 35 physical stores down the lane to maintain an online business effectively. Nykaa has been a leader in bringing worldwide expensive brands to India, giving Indian customers and online marketplace sellers a variety of items to purchase and deal with.

• Suchi Mukherjee: LimeRoad

In 2012, Suchi Mukherjee established the LimeRoad (“Love Create Share Shop” ) Online business platform. LimeRoad is a social-business platform where items are bought, sold, and shared. The products are mainly and firmly focused on the lady community. It is the quickest developing design channel today. Suchi Mukherjee loves to study Economics at the School of Cambridge and finished her graduate degree from London. She was an essential part of the team building out the U.K. business for eBay, a supervisor at Skype, and a managing chief at Gumtree.

In 2010, She was among the 15 women selected under the banner of ‘Rising Talent – Global Leaders Under 40’ at the World Women’s Forum in Paris because of her commitments in scaling and shaping organizations to command in consumer technology (digital business forum).

• Nisaba: Godrej

Nisaba is the executive chairperson of Godrej (“Let’s make Goodness”) Consumer Products. Nisaba has a bachelor’s degree in science from the Wharton School at the University of Pennsylvania and an MBA (Masters’ in Business Administration) from Harvard Business School. She has been the lead architect of GCPL’s methodology and transformation recently. GCPL’s market capitalization has expanded twenty times in the last ten years. GCPL has built a command like a boss with the contribution of their dedicated, ambitious, and engaged teamwork. The company has been positioned among the best office environments to work in consistently.

She has changed Godrej into a performance and productivity-driven association that prioritizes organizational goals. She leads the Godrej group’s “great and green” project to drive comprehensive and reasonable development.

• Alexandra Friedman and Jordana Kier: LOLA

This feminist eCommerce startup was established in 2014 by Alexandra Friedman and Jordana Kier. They made reliable period and sexual health products directly to the customers’ doorstep through prime membership charges. In a business interview, Friedman and Kier shared their experience of managing a company with a baby and the business duties. They both got married at the time before or after the company launch and had babies in 2017. But both had extreme determination of combining all those as a strength and today they have made their brand name a tough nut to crack in the market. 

The organization ensures that no toxicity, colors, or synthetic materials are utilized in their items with complete transparency. They’re additionally gynecologist-endorsed and recommended and focus on women’s healthcare. Although female items are among the most mentioned products at homeless shelters, hardly anyone goes to cherish them with the same. Yet, since LOLA’s (For Women) send-off, they have donated more than one lakh female necessity items to low-income and young ladies across the U.S. (United States).

• Sreelakshmi: eDesign

Sreelakshmi is the youngest business lady in India. She turned into the most youthful website specialist cum-CEO on the planet in 2020 at just 21 years of age. She planned and executed the official website of her school situated in Kozhikode (Kerala) when she was eight years of age. She has numerous honors to her name. She had even won several national and international awards as well.

At ten years old, she designed and set up the eDesign (The Ultimate Web Design Destination) online channel. It is a web designing organization that offers SEO, plan, and other related tasks management. Sreelakshmi Suresh has created over 100 websites for prestigious foundations and associations across India. She is truly an inspiration to the entire young generation and a fine example of a feminist figure in the country and worldwide.

• Gazal Kalra: Rivigo

Gazal Kalra establishment Rivigo (making logistics human, faster, safer and cost-effective) is a Gurugram-based logistics operations startup. Gazal Kalra has an MBA degree from the Stanford Graduate School of Business and a graduate degree in Public Policy from the Harvard Kennedy School. In a discussion at the Women Economic Forum, Kalra disclosed her point of view on the Business world that, “My vision is to make the transportation and logistics operational area as India’s strongest business factor. Undoubtedly, Kalra has given a different vision to women to look upon initiating a transport business (highly dominated by male founders). 

Rivigo is a transportation truck model where no driver would drive for more than four-five hours at a stretch and would get back home on that very day. Rivigo recently earned $65 million from Warburg Pincus and SAIF Partners and has raised a sum of $180 million to date. 

• Stephanie Korey and Jennifer Rubio: Away Travel Suitcase

You must not look through Instagram these days without seeing a travel blogger moving an Away bag behind them, right? And why are we talking about it here? Because it has been driven by Founders named Stephanie Korey and Jennifer Rubi. Away made a travel piece statement that is both reasonable and practical. You can charge your gadgets in a hurry and swipe through the security line. Rubio and Korey worked at eyewear brand Warby Parker and utilized a related business model D2C plan (Direct-to-Customer).

There they recognized that travel business needs to have a different approach in production and finally launched their very own ideation “Away Travel (“the more we travel, the better we all become”)“. They guarantee it to be the best travel suitcase product and have gained huge customers’ trust and impressive selling product in recent years. It is just about five years in the business; these women take on the business brand giants and win the market. Wonderfully, these women are no less than the power girls.

End Thought

There is no doubt that women are throwing tough competition in today’s marketplaces as it is said that women are full of ideas and potential and the only human who can bring out the best in every subject. As we have learned the names of some most dignifying and qualified professionals and founders who have ruled the eCommerce brands, retailers, and related business operational activities, they are tremendous in giving more scope of growth and innovation to this industry. 

If you are a woman and are wondering about launching the best eCommerce business, do not wait for that day to come in 2022. Let yourself free from any doubt and kick start your ambition fulfillment NOW!

Introduction

Buy Box Button is the opportunity when a seller achieves the highest number of purchase interest of the customers. This is a complex but significant part while operating on marketplaces as many sellers also get to be “Amazon Best Seller” if they manage to bring their products in the Buy Box Button. 

In eCommerce, sellers are the mediators through which online brands sell their products on various channels. Here, brands cannot ensure the chance of Buy Box until their sellers are effectively performing their tasks. The factors which affect Buy Box Button are listing quality, the share of search, visibility, and pricing. 

Amazon Buy Box Meaning

Buy Box means any seller who is operating on Amazon on any other online channel is achieving a score through which they get the advantage of sales and marketing strategy on that particular platform. 

If we talk about Amazon marketplace sellers, a seller may conduct selling of one product sold by more sellers as well. There, that one seller has to show an effective approach to advancing themselves to Buy Button. It may sound like a Buy Box Seller on Amazon is a rank given to them, and yes, it is something similar to this only. 

Sellers need to perform extraordinarily to beat other companion sellers and rank the highest on Buy Box. In this way, whenever a buyer taps on “Buy Now,” that particular order would be given to that Buy Box achiever. 

Advantages for Buy Box Sellers

• Increase Sales Opportunities

Practically all Amazon buys are made through the Buy Box, the main ‘source of inspiration’ customers see.

In any case, although the Buy Box gives data on who is selling and satisfying the item, it’s far-fetched to put these components into a client’s choice to purchase.

The accommodation of the Buy Box’s arrangement is regular enough to create a deal.

• Create Amazon PPC Ads

Amazon PPC (pay-per-click) permits vendors to offer on costs of snaps for specific watchwords, and merchants who control the Buy Box can make supported postings for the item through Amazon PPC.

In any case, if you don’t claim the Buy Box, regardless of whether it is on your posting, you can’t make advertisements for the item.

Ways Sellers May Lose on the Amazon Buy Box

• Listing Gets Hijacked

If another seller joins your listing and records the item at a lower value, they can win the Buy Box.

At times, this is vague and difficult to counter, particularly on multi-channels, that the listing was a different name result of your creation. Amazon’s calculation grants the new seller the Buy Box by setting their value lower than yours.

• The difference in Price Offered Than Others.

When not controlled effectively, your cost is too high or too low in contrast with the genuine value; you may lose the Buy Box. Regardless of whether you’re the leading seller on the listing.

This keeps sellers from offering their item at a fundamentally beginning price to collect early deals and after exceeding the price once the item acquires customer engagement.

• Sellers’ Account Health Drop

At last, assuming that your Account Health falls underneath the specific limits, Amazon may eliminate your Buy Box advantages.

Besides, if your seller advantages are suspended or one of your ASINs is corrupted, you will lose the Buy Box.

Tips to Win Amazon Buy Box for Sellers

• Sell Products Looking New Condition

The seller who wins the Buy Box will regularly offer another form of the item. In uncommon conditions, sellers making “Utilized condition product” offers to win the Buy Box over those with “New condition” offers.

• Offer Competitive Pricing

Amazon’s low costs with cheerful customers are the basic mantra. Furthermore, as per Amazon, you decrease your struggles of winning the Buy Box by listing your item inside 5% of the current Buy Box price. It’s significant to understand that the Buy Box price is the most reduced conceivable price for a given item.

• Build Strong Listing Quality

Apply a non-Prime seller who can meet all requirements to win the Buy Box; Amazon gives a need to its Prime sellers. Sellers who utilize Fulfillment-by-Amazon (FBA) naturally meet all requirements for Prime; however, retailers who satisfy their items can fit the bill for Prime.

• Keep Inventory Up-to-Mark

If you offer an item that is already low in stock, your deals may not arrive at specific customers as promised. Hence, Amazon might give the Buy Box to sellers with an enormous stock.

• Maintain Positive Customer Sentiments

Even though it isn’t altogether clear how Amazon’s calculation selects sellers’ input when granting its Buy Box, it is expected that retailers with horrible showing measurements are, on a lesser extent for winning the Buy Box than those with positive reports.

How Can Brands Track The Buy Box Button

Nowadays, tracking is the most crucial step to be performed while doing an online business. But this activity is so rapid and advanced that it requires an intelligent tracking tool system to eliminate the chances of slinging the Buy Box Button. 

Amazon Buy Box Button is a crown for sellers, and this crown also lets the brands get the benefit in sales and customer purchase experience. But all sellers are not dedicated to bringing out the best version of their services to teach good productivity. This is why automated tracking over Buy Box is essential. 

Software tools such as etraKY Brand Studio, Vyapar, Zoho Inventory Tracking, etc., help track your sellers’ performance and product performance as per the Buy Box eligibility. You may also monitor pricing, inventory, customer rating, and many more elements in the easiest and fastest way possible. 

End Thoughts

Ensuring your brands’ products to be sold the highest and enjoying the flexibility Amazon gives to its Best Sellers or Buy Bux Sellers is not that easy. But all you need is wise decision-making metrics that will assist you to know what is going on regarding your product on a real-time basis. This will ensure you a fool-proof action plan to enrich your product and seller be on Buy Box Button always with the most delightful business experience.

Introduction

eCommerce has seen a tremendous switch of sellers and brands. Due to the pandemic hit in 2019, some sellers started establishing their online and offline stores or completely changed their genre to online marketplaces. That new normal has taught a lot of things to the sellers and brand community and realized the need to change their obsolete business method. In eCommerce, opportunities flood with a lot of options. Not just customers but online retailers can also operate in various streams and flexibility.

What Has Changed After 2021

There are no challenges of forming a physical store and spending a lot of money for the sake of grabbing potential customers. But the thing is, not every customer would prefer to visit your classy store to make a purchase post pandemic. Unlike a virtual marketplace, a physical store demands customers to walk out and travel to reach your store conveniently. There may be government guidelines, fear of customers to step out, etc., that may not allow you to operate in an offline store. Whereas, online offers you the ease of operation not just for customers but brands too. 

In addition, online stores provide you ease and bulk order fulfillment. You can be performing your sales against any geographical boundaries. You do not have to wait for customers to step out. Despite this, make your product listing solid and attractive to grab several conversions rapidly. eCommerce channels are the best way to get your business established and/or expand. You may attract customers through an autonomous style of marketing strategies and offers. You may get their purchase interest driven by positive reviews to convince your rivals’ customers to try you indirectly. It is highly competitive, and that is the best part because if there is no pain, there is no gain.

Best Online Platforms Brands Must Sell Their Products (2022 New Edition)

• Amazon

Amazon is a known marketplace in the eCommerce industry. It has a vast customer base and the trust of sellers and brands. For a long term, Amazon has seen an impressive switch of brands to sell their products on the platforms. Talk about the prime members or regular plan sellers, no one has a disappointed selling experience. Researchers say 44% of customers first visit a products’ price on Amazon before purchasing any other online channel. That means Amazon has strongly impacted and controlled the market’s loyal customers. It is best to launch a new product or expand your new business through selling on Amazon. This platform has some great plans also to add to its already attractive features. Therefore, if you are waiting for a grand comeback in the market or a launch, you must not miss this chance on Amazon.

• eBay

Another mind-blowing performer in the world of online shopping is eBay.com. This platform is also a strong competitor of Amazon, having exclusive features and varieties of products for sellers and brands worldwide. This gives a flexible and large-scale operation. Although eBay was not a known name earlier, especially in India, now it has grabbed many retailers and brands’ interest in selling online. eBay still has to create a seller-friendly marketplace in India, it has a world-class reputation and conversion rate. Only registering your brand and getting a product listing is all you need (selling charges apply). So, if you are looking forward to stepping into the virtual world, you may start selling on eBay with its attractive and innovative marketplace advancements. 

• Walmart

Walmart is a new format in the online platforms. You have to get the clients invited to the marketplace to purchase. For sellers and brands, a piece of good news compared to Amazon and eBay is that they only charge commission fees. That means, unlike the two famous marketplaces, Walmart does not ask for huge registration money or any deductions from your sales. This is a suitable eCommerce channel for those in their initial stage of launching a business and has restricted capital investment plans. But at the same time, you also have to create brand awareness as Walmart itself is a less-recognized online channel to the users. But simultaneously, if you already have an existing brand name in the marketplace, this is good to go for you.

• Facebook Marketplace

Facebook is a well-recognized social media platform. Since 2006, Facebook has offered diverse varieties in its features. Earlier, it started with connecting people and connecting online. But now, after realizing market demand, Facebook has also learned a new way to make money: eCommerce shopping platforms. Some brands have launched their mobile applications and started mobile commerce. And some platforms have added shopping carts to their features. One of such is Facebook which is now used as a platform with benefits. It allows brands to promote them and customers to visit eCommerce sites to purchase. It is currently having a boom experience with more than millions of users of each generation, making it a good fit for all types of businesses.

• Flipkart 

Flipkart is one another big eCommerce platform with an impressive customer base. In India, this has majorly connected potential customers and seller interest. In addition, the marketplace also has an Indian Origin because of which it has managed to influence  Indian customers easily. Like Amazon, it has all the qualities of a virtual supermarket. For brands and sellers who have categories of products or sub-brands may launch their store to sale with good profit scale and wide range of opportunities. It also provides some promotional benefits with charges and gives a tremendous experience of marketing and brand awareness operations to the online sellers. 

End Thoughts

There is a pattern in the Flipkart marketplace or Amazon to become the Best Seller or achieve the Buy Box Button that encourages online brands and sellers to put their whole effort into hiking conversion ability and customer engagement. Suppose you have the best competitor tracking tool and are well-disciplined with brand operations (away from listing hijacks, price breaches, etc.). In that case, nobody can stop you from giving tough competition to your rivals. 

Always keep your brand growing with innovation and attractive implementations. Do as many experiments as possible to expand your reach because nothing comes for free. Advertise on Amazon marketplace, or eBay or Facebook and leave no way out to leave behind the scopes of development. 

What is important is to set a benchmark that defines your business efficiency. And to ensure this type of performance is what your authorized marketplace sellers and third-party needs to ensure always. With the changing business landscape, try not to get obsolete in your mechanism and be your best version to grab even your rivals’ loyal customers’ attention towards you.

Introduction

Amazon FBA has lately shared the upcoming additions to surprise with a new version to amaze its online sellers and brands operational experience. This year, Amazon FBA (Fulfillment by Amazon) has announced some significant launches that would facilitate the selling experience of eCommerce brands and sellers. Last year, Amazon was the most popular and vast customer base eCommerce marketplace and saw an impressive overall response. In 2022, they have also planned to throw some exciting surprises that would help you grab better conversions and customer experiences. 

Amazon FBA stands for Fulfillment by Amazon. This is a tool feature Amazon provides to its prime clients who must have registered for the same. Along with this, Amazon is ready to offer many additional innovative and good features for newly launched brands.  

Earlier, Amazon prime sellers or Brand Registry community had benefits like A+ contents, Amazon Stores, Videos Ads, and Virtual Product Bundles. This year Amazon sellers are going to have even more benefits.

Upcoming Amazon FBA Features and Tools

• Amazon P/L Dashboard

Amazon did not have any profit and loss dashboard to show the brand registry sellers what they have in hand after the Amazon fees deduction. Because of brands’ and sellers’ flexibility, this new analytical database is being included to ease sellers’ analysis of their efficiency. They can extract the data on a daily, weekly, monthly, or yearly basis. This would create transparency in their business tracking system. It would not be wrong to say that it would work as an automated accounting tool. 

• Amazon will Highlight Second-hand Products

For a change, Amazon will operate as a platform for second-hand products as well. This means not only fresh inventories but prime member sellers would also be allowed to sell second-hand products. In the current market, customers are raising their desire to buy used furniture, refrigerator, televisions, etc, as the technology keeps on upgrading the next day. This gap in the market has seen a good rise with time. That is why now Amazon marketplace sellers would also benefit, but only if they are into the Brand Registry category. 

• Amazon Live Feature

Many platforms (popularly social media) have a live feature in them. In this, influencers or users come live and talk to their connections. For marketing also this feature has shown a good result. Now, sellers and brands would also get promotional benefits by getting live. They may ask satisfied customers to share their product purchase experience with them. Also, people see it as a reliable source to know about any brands’ product and get convinced to buy. They have the flexibility to provide live feedback and answer customers’ queries to understand better what customers are looking forward to purchasing. Amazon believes in creating good scopes of conversions through this feature. 

• Amazon Sellers Collaboration with Domestic Manufacturers

Amazon marketplace has planned to ask the sellers to channelize themselves with domestic manufacturers. So, if you are a local or domestic manufacturer, you may also merchandise your products on Amazon. As it is the most recognized and perk generating platform, you will have a tremendous approach to grow your business widely. It would be even better to launch them online rather than offline businesses. You may get not only bulk orders in a few seconds but also have a world-class selling experience. This is a considerable step initiated by the platform currently not present on any eCommerce channels. 

• Expensive Amazon Advertisements

Amazon knows how much worth it holds as a leading eCommerce channel. That is why the advertisements of online brands will continue to rise this year. Amazon has shared their opinions, stating that the platform has already added more actionable features that guarantee sellers and brands incorporate their high conversions and customer sentiments. They have even released the sellers through dashboard features such as the P/L analytics report, which is new on the board. Hence, there is no occasion to reduce the cost of advertisements. Amazon claims that it has the most excellent customer engagement. Hence its advertisements and promotions would always give better response and rate of investment.

End Thoughts

Overall, this article is a guide and warning for such sellers who have no idea how broad Amazon’s features and its tool have benefited the already prime sellers. Countries like the USA, UAE, India have seen a gorgeous performance rate when sellers have switched to their prime membership. Amazon talks about better deals and has been the best eCommerce platform for ages. If these aren’t relevant points for you to try something advanced and innovative to expand your business operation technique and no wonder you need to rethink. 

NOTE: Do not lower your strength of operating in an online business. Try your best method and marketing strategies with automated tracking and monitoring tools. Apply such an “All-in-one eCommerce Tracking Software Solution” for selling on Amazon that could help you analyze your brands and sellers performance and loopholes in real-time. And get started with Amazon FBA version 2.0 today!