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With the increasing popularity of online shopping, brands are now moving their businesses to eCommerce platforms. Unlike a traditional store, online stores have no humans available to showcase your products to potential customers. To sell your products online, they should appear in the search results. Whenever a customer decides to buy anything from eCommerce marketplaces, they first use the search bar to type the product they are looking for. Suppose your brand sells beauty products, and if it does not appear in the search results, customers will never be able to view and buy your product.

Post pandemic, more and more customers are shopping online. Which means your online product visibility becomes as critical as your in-store visibility. As per the customer’s first retail report released by Salesforce, more than 75% of customers begin product searches online. So, this is your brand’s window, and this is where you need to hold customers’ attention. But the primary question is how to appear high up on your customers’ search? Conceptualize the pages of an eCommerce website as digital shelves and relate that with the offline space.

Will the customer sieve through a shelf full of products to reach for your product, lying somewhere at the corner of the shelf? Undoubtedly, they won’t; if they have to buy a beauty product, they will select the brand visible to them on the front of the shelf. Similarly, when they search for a product online on well-known eCommerce sites, they will quickly add those to the cart or wish list for the ones that appear top in the search results.

Further in this blog, we have mentioned the significance of Search and how etraKY BS can help you with it.

Significance of Search Results for Online Products

Search is the first and foremost component of the SCRAP model. You can refer to our previous blogs to know more about this SCRAP framework. There are three types of search; generic, branded, and category 1st-page search results. To make your products appear in the search results, it is necessary to add relevant keywords. Search results are one of the critical aspects of the eCommerce business, that will help your target customers to locate your products and hence will impact your overall sales.

If a customer doesn’t find your product in the top search result, they won’t be able to buy it. Thus it is essential to make a strategy that can help increase your product’s visibility in the search bar. As a marketplace seller analytics tool, etraKY BS can help your brand appear in search results. by providing clear information on where you stand in the search results which indicates that some work is required to be done on the keywords.

Essential Steps to Increase Brands’ Appearance in Search Results

Modify the Content of your Products

To ensure that your products are visible to customers, you must work religiously on the product listing content. Content is all about using the right and relevant keywords. Here, you need to stiffen the strength of your products’ content to ensure that product descriptions and titles are accurate and include top-ranked keywords that customers generally use when searching for products. To add customer-based keywords, you need to think from the customers’ perspective. This process requires a lot of research and a tool such as etraKY BS that can let you know whether you have placed the right keywords or not by displaying your share of search.

Apart from that, while adding a description, you need to add several bullet points mentioning the top features of your product. In this way, it can become more accessible for customers to read the essential information about the product. The title must cover the essential information about your product. The title should highlight as many relevant keywords about the product. It can make the search easier for the customer.

Enhance the Product Ranking with Reviews

Several marketplaces search bars such as Amazon, Flipkart, and Myntra prioritize products with positive reviews and ratings and display them higher up in search results. This automates product visibility and assures your brand of organic discoverability. So, in this regard, it is essential to fetch as many positive reviews and ratings for your products as possible. As per the recent research, more than that 85% of customers rely on online reviews as much as personal recommendations. In this way, they are inspired to trust a brand based on the positive reviews it receives. It can help in increasing your brand’s credibility as well.

Once customers begin to trust your brand, they will automatically add them to their cart and finalize their purchase. Some of them automatically can add reviews, but some may walk away without leaving one. To gather all the reviews and ratings, you must convince your customers to leave a review. They can leave it after making a purchase after giving a top-class experience to the customer. Positive reviews and ratings will make your digital shelf much more attractive and boost your sales. To make this a hassle-free process, you can take advantage of etraKY’s agile review management service.

Invest in Paid Advertising to Boost your Search Result

Investing money in paid advertising can be a great idea to gain visibility at various eCommerce sites. It can help in pushing your products to the top of the first page of your category listing. Some eCommerce platforms such as Amazon and Flipkart allow you to pay for promoted listings that are displayed near organic search results. Even a paid PPC campaign can allow you to build up your brand awareness and increase your sales volume, which may, in turn, assure your brand of long-term organic search placement.

The enormous idea of paid advertising is getting well-received all across, and especially Amazon’s accelerating paid ad revenue growth is proof of this. The eCommerce industry is expanding, and in 2022, retail eCommerce sales worldwide are predicted to reach more than 3.25 trillion dollars. To make the most of this rapidly growing industry, ensure your brand is winning the digital shelf by winning an adequate share of search results.

Revise your Pricing to Increase your Product Ranking

Price Hygiene, which is not too high or too low, should be your sword to make your brand attain excellent visibility among its competitors. You must understand this fact if the price of your products is dissimilar from other branded products it is competing with. It can drastically impact your position in search results. You should consider your competitors and analyze their pricing to achieve dynamic rankings. This strategy will allow you to fix the comparatively lower price of products than your competitors.

etraKY BS works as a price tracking software as well. It provides you with a list of your competitors’ pricing across channels. Ultimately, it can force you to apply dynamic prices and maintain price hygiene across channels. Some eCommerce websites are pretty sophisticated and reprice top-selling products more than three to four times per day. So maintaining a dynamic price is essential to make a pathway for your products to appear in the search results.

Conclusion

Hence, now you understand the importance of Search and why it is vital for the success of your brand story. In this regard, etraKY BS, a market seller analytical tool, can help you immensely. It can help you in executing the strategy of increasing search performance. Above mentioned essential steps can not get applied without the help of this tremendous software. If you have understood the importance of Search then you must consider etraKY BS for the growth of your brand.

Search, content, reviews & ratings, availability, and price (SCRAP) plays a vital role in increasing your brand awareness and credibility in the marketplace. These are the most critical aspects that can help you generate revenue and make your brand stand out in the concourse of millions of other brands. We have already introduced SCRAP in our last blog. If you read it, you will get an idea of how it works and how it can benefit your business.

In this individual blog, we have mentioned being a powerful brand analytics software how etraKY BS can help you implement SCRAP in your online business. It provides you with one single, innovative dashboard that can make it easier to view all the analytics in one place. An analytical view can help you improve your brand’s overall performance on various eCommerce platforms. Let’s find out how etraKY BS can help you apply SCRAP for a better view.

Five Fantastic ways etraKY BS can Help you in Applying SCRAP

In the process of establishing your brand adequately in the eCommerce industry, you need to administrate SCRAP in an accurate manner. Accurate search, content, reviews, availability, and pricing analytics will help you flourish your brand immensely. However, you can not apply these to your business without the help of any brand analytics tool. That’s why etraKY BS is here to help you out. Let’s see how this software works and help you in generating great revenue.

Revamp your Search Result

As an eCommerce brand, you need to secure the buy box button. Although it is not an easy task, it requires a strategic mind and intelligent software. To make your products appear in the generic, branded, and category 1st-page search result, it is essential to add relevant keywords to your product. It intensifies your chance to reach out to more potential customers. etraKY BS can help your branded products to achieve that buy button and further build a solid customer base. As an analytical tool, we conduct the entire keyword research process for you. We guide you and provide you with the analytics on whether your present keywords are doing well or not.

If it is helping your products to get appear in the search results on various eCommerce platforms or not. You must know that a customer will not be able to find your product in the search list if you don’t add top-ranked customized keywords with it. This is the only way to help you enhance your products’ visibility to the customers. etraKY BS provides you the complete insight into keywords on various platforms and lets you know if it is doing well for your business or not. Thus, you can modify the nature of your products and revamp your search results effectively.

Enhance the Content of Branded Products

There are four main elements of the content of a product; title, product description, bullet points, and product images. All these components are necessary to add to your products while listing them on multiple eCommerce sites. You should add a short and crisp description to your product; you must include color, size, nature, dimension, brand name, and the product’s essential features in the description. It helps customers understand your product well and convinces them to buy it. The product’s title must include relevant keywords and information about the product. Now, if we talk about the product images, they should be high-quality.

You have to understand that, unlike a physical store or an online shopping platform, customers don’t have the liberty of taking a close look at the product. Here all they have to analyze the products are images; if they are not of good quality, it can change their decision to purchase that specific product. So, it is essential to add high-resolution images of products. As a powerful brand analytical tool, etraKY, BS provides you with the complete detail of every product from various platforms. It can help you analyze which of your products needs high-quality images, impressive descriptions, and titles. We help you effectively revamp your listing quality.

Agile Review Management

The SCRAP strategy doesn’t work without agile review management. It is the most influential factor that helps build your brand story vigorously. Reviews & rating helps the customer to make their shopping decisions. According to a recent study, more than 65% of customers buy any product after analyzing the reviews and ratings. Believe it or not, no one wants to buy those products that don’t have positive reviews or no reviews at all. Customers use reviews and ratings as a form of reference. All they want is to try out a referred product.

It helps them to trust your product and then buy them eventually. If you are not considering it as an essential factor, it may negatively impact your online brand. Review management is crucial for you as a brand because it helps analyze your weaknesses and thus makes a come back with extra efforts. You may face massive drawbacks if your review management is not effective. However, etraKY BS provides you with impeccable control over review management. With the help of this software, you can easily keep an eye on every review and ratings your customers will leave for you.

Scrutinize your Stock Availability

For the growth and success of your eCommerce business, it is imperative to keep an eye on your location-wise stock availability. To diminish the stock out situation, you need to keep an eagle eye on your inventories across channels. Stock availability analysis is crucial to fulfilling the customers’ demand during the peak seasons. You won’t be able to fulfill their demands if you don’t have clarity of your stocks. Out of stock situation can prove a venom for the growth of your brand.

It demotivates your customers and forces them to purchase an identical product from your competitors. Nowadays, eCommerce channels have made their path to a hyper-local fulfillment model. So it has become essential to gain actionable insights into stock from various cities and pin codes. In such a manner, etraKY BS helps provides you with a tracking facility of stocks across channels and locations. You can view which location or channel you need to refill your stock. It provides you with data on a real-time basis and keeps you safe from experiencing the stock-out situation in the future.

Maintain Dynamic Pricing

Your pricing strategy should be compatible with the eCommerce metrics. The price of your product must be lower than your competitors because customers are always lookout for a high-quality, low-budget product. You can lose customers if your competitors sell the same product at a lower price. That is why it is vital to maintain the dynamic pricing of all your products across channels. At etraKY BS, you can get a clear picture of your competitor’s price and thus finalize the price for your product. Apart from that, we can also help you in resolving the price breaching situation. You can get notified whenever a seller tries to sell your product at a lower price than the authorized one.

Conclusion

This way, etraKY BS can help you implement the SCRAP strategy in your online business. These elements can help you revamp your market presence and build a solid customer base. Apart from that, implementing SCRAP can help you generate revenue faster than ever. In the eCommerce industry, competition is increasing on a daily basis, and to sustain here for a long time, you must take advantage of this unique strategy produced by us. You should go for this without wasting a moment to make your brand more powerful and prosperous.

The eCommerce industry is not only about selling essential products; nowadays, Indian customers are choosing the internet to fulfill their fashion requirements. Some prominent eCommerce websites such as Amazon, Flipkart, Myntra, Messho, Ajio, etc., sell fashion products. Myntra, Ajio and Meesho are mainly into the eCommerce fashion industry. However, the eCommerce industry is still trying to get adjusted to the fashion industry as per the customers’ requirements and demands. According to recent research, the eCommerce fashion industry’s revenue will reach 19.65 billion dollars in India by 2023. This growth is not going to stop there; it will continue in upcoming years.

Now, let’s talk about the darker side of the eCommerce fashion industry. Although this industry is growing and brands are already generating revenue, the primary issues remain. If it is not handled efficiently, it can diminish the reputation and growth of online fashion brands. But with the help of a robust strategy and the right solutions to their issues, they can rescue their online business and head towards victory. In this particular blog segment, you will get to learn about the specific issues faced by the eCommerce fashion brands and their solutions.

Significant Challenges & Solutions of eCommerce Fashion Brands

If you are the one who is going to start an online business in the eCommerce fashion industry, then this blog can help you to resolve several issues. Undoubtedly, the fashion industry is emerging day by day in the online business world. Customers from all over the country are buying fashion essentials from several eCommerce websites. But still, some glitches need to get resolved shortly.

Immense Return Rates

In comparison to other product categories, returns are higher in the eCommerce fashion industry. It is around 25%-40%, and numbers usually go up during peak sales. Well, this number is surprisingly high but there could be many reasons behind that. Customers mostly complain that the product they have to order does not match the product they have received. Some complained about the product’s size and quality while others complained about delivery timing. Returns are a horrific part of the eCommerce industry, but for fashion brands, the ratio of horror is relatively high. Let’s get to the solution.

Solution 

You can’t completely eradicate the issues of the return, but you can, of course, take some essential steps to minimize them.

• The photograph of your product should be high resolution and taken from various angles. High-quality images of the product can make the customer better understand the product.
• Add informative but short product descriptions to explain the significant factors of the product, such as size, fabric, material, etc.
• You should add a standard size chart to eradicate the confusion regarding the size of the product.
• Add agile customers’ reviews along with the product to convenience them so that your product can meet their demands.
• Subscribe to a listing quality analysis software such as etraKY BS that can help you with the solutions mentioned above.

The Demand for Speedy or Free Shipping

In the eCommerce industry, shipping is the crucial factor that can make or break your business. Six out of ten customers consider those fashion brands that deliver their products as per their expectations in terms of quality of the product and delivery time. Most customers also tend to abandon the carts if the shipping is not fast or free. However, being in this industry, you can not simply apply for free shipping because it won’t suit your finances. So you need to handle it smartly without the risk of financial crunches.

Solutions

To resolve the issues regarding shipping, you can take the following steps.

• One of the best ways to minimize the shipping cost is to circulate your inventory across various warehouses in India.
• As an intelligent seller or brand, you can also include the shipping charges into the maximum retail price to create an illusion of free shipping for the customers.
• Select the best low-cost, high-quality shipping and courier service provider.
• Implement the automated order processing tools to fasten up the shipping process.
• Always notify your customers that their order is ready to ship and will be delivered to you on time.

Higher Competition Rate

Numerous brands are entering the emerging eCommerce fashion industry. That is why it is becoming difficult for new brands to increase their popularity in the market. There are several brands that are present in the eCommerce fashion industry, but no one recognizes them at all. To beat your competitors, you can take the following steps as a solution to it.

Solution

To get the customers’ recognition and beat your competitors, you need to upsurge the visibility of your products on various eCommerce channels.

• Add top-ranked keywords to your products. It can help your products to get placed on the search lists.
• You can run paid campaigns on several social media platforms.
• Maintain price hygiene of products across channels.
• Use a competitor tracking tool to understand the selling strategy of your immediate competitors.

Frightful Situation of Stockouts

Although it is one of the major problems in the eCommerce fashion industry, on the other hand, it is one of the most typical ones. After making a buzz around the customers, if your product is not available in the stock, it will not help you generate future revenue. Moreover, you may lose your valuable customers due to the frightful stockout situation. You can lose out on sales, which will also make your customers unhappy.

Solution

To prevent stockout, you need to manage your inventories effectively. It is the only aspect of an eCommerce business that can save you from the horrific situation of Oos (out-of-stock).

• Analyze your historical data to predict the upcoming demand of customers and refill your inventory accordingly.
• Always keep track of your inventory, and never lose a single customer.
• Always forecast the inventories during the festival sales or any other sales.
• Take advantage of seller tracking solutions software such as etraKY BS to get updated with your inventory constantly.

Conclusion

Running an online fashion brand on various eCommerce platforms is not an easy task. However, the alluring fashion industry attracts sellers to get into this business. At times you can experience that your business is doing well and you are generating significant revenues. But the increasing return rates and pressure to deliver orders on time and manage your inventory precisely are some of the significant issues related to the eCommerce fashion industry. All these factors can have a drastic effect on your overall business. That is why you need to take some primary steps to resolve these issues efficiently. In the current scenario, you also need to understand the market trends and the demands of your customers. Apart from that, to resolve these issues, you can also take the help of a powerful brand analytics tool such as etraKY BS. It can help you with listing quality analysis, stock availability analysis, managing the price hygiene of products, and keeping an eye on your competitors’ stock and prices. In this way, you can successfully mitigate all your pain areas and can have a hold on more customers.

To establish your brand successfully on eCommerce marketplaces, optimizing your product listing at times is essential. Selling your products online is not that easy; you need a lot of mechanisms to run your business profitably. However, eCommerce platforms have their set of rules and tricks that help you generate revenue, but optimization is something that you need to apply. To make your products visible and accessible to your customers, you need to execute the product listing optimization process.

If your product is not visible to your customers, you can’t generate targeted revenue. In the manner of optimizing your product listing, you can also take the help of listing quality analysis software such as etraKY BS. It can help you in remarkable ways in enhancing your listing quality. The eCommerce industry is booming significantly after the COVID-19 situation. Consumers prefer online shopping more than ever. However, it’s not an easy task for you as a brand to rapidly establish your brand value on multiple eCommerce platforms. That is why you require a well-maintained product listing. In this blog, we have mentioned some of the magnificent product listing optimization tips that can let your brand grow effortlessly.

Five Crucial Product Listing Tips for eCommerce Brands

A quality listed product has the power to convince the customers to buy your products. It’s a mystery that specifies listing a brand’s product in extension to multiple eCommerce platforms and ensuring its customers’ visibility score. This process manages the essential quality of your products in terms of image, description, title, meta tags, and keywords.

Product Title Should be Descriptive

Both customers and search engines appreciate a descriptive title in the eCommerce business. A well-written title makes the customers understand the nature of your product. The product’s title must contain the ranked keyword according to your product. It can help the customers identify your product in the search bar of multiple eCommerce websites. However, you have to implement different tactics on diversified platforms, as it won’t work the same for every channel. You should know that search engines depend on strong keywords and meta descriptions to identify your product. Adopting descriptive titles with relevant keywords signals search engines such as Google to rank your product effectively. You should keep your product title limited to the product name and version.

Apply Elaborative Product Descriptions

The elementary work of a product listing is to help your customers understand the product’s essential features. An elaborative but crisp product description can help your customers to make faster decisions regarding their purchases. Nowadays, every eCommerce marketplace allows sellers to highlight their products’ features below the title. So you should take advantage of this allowance and use it differently. You should mention the features of your product in the bullet points so that it becomes much easier for customers to read them out. Features should be written uniquely or potently enough to convince customers to buy your product. To generate enough sales, you must optimize it often. It has been proven that more than 40% of customers don’t buy the product if it doesn’t contain an elaborative product description.

Use the High-Resolution Images

The key to becoming a successful brand in the eCommerce industry is getting ultimate visibility. To increase the number of your sales, you need to represent your product with high-resolution images on eCommerce sites. Unlike physical stores in online shopping, customers only get to verify the product through the product images. It is essential to add high-resolution product images on various eCommerce platforms while listing your products for selling. To help customers understand the product better, you need to add precise and alluring images. However, some brands in the market don’t allow the customers to use the same image. So what you can do is privately click the high-resolution images of that specific product.

Create a FOMO (Fear of Missing Out) for Your Customers

You must have seen several phrases such as “Only two left,” “limited version,” or “hurry up” on various eCommerce websites. Well, these are the marketing tactics that sellers use to create a FOMO for customers. It reflects positively on the conversion charts. You can also use the same tricks to create a sense of urgency in customers. However, you must sell quality products if you are using such tactics; otherwise, you may have to take the pain of return and refund. Creating the fear of missing out is a significant marketing tactic businesses are using for their benefit. eCommerce sellers and major brands are also creating FOMO to sell their products promptly. In the following few ways, you can also create the momentum of FOMO for your potential customers.

– Use the version of the product highlighted in the title
– Advertise limited stock or hour sales to attract more customers
– Use the dynamic pricing strategy
-Explain the uniqueness of your product

To never lose a potential customer and generate handsome revenue, you need to understand that product listing optimization is a never-ending online business cycle. The moment you get overconfident, you are likely to be replaced. A customer always wants to buy something new and different, and perhaps this could be why Apple and Oneplus are selling millions of phone devices every year. Revisiting your product listing, highlighting new features, and adding highly ranked keywords can help in increasing sales.

Conclusion

You can not deny the specific fact that the eCommerce industry is getting crowded day by day. Thousands of sellers and brands join this club on a daily basis, and competition is automatically getting high. The one offering the best info is likely to win over those providing the dynamic pricing. The element lies in the product listing optimization, and all the factors and tricks mentioned above will work like magic for your online business. To increase your sales on various marketplaces, you need to implement product listing optimization efficiently. The eComm industry and the google market can also help you scale up your sales growth via the search engine results page. Customers should be able to find your product on Google SERP(Search Engine Result Page). In this regard, marketplace seller analytics tools such as etraKY BS can help you with this process. Not optimizing the product listing with time can badly affect your business. Why take this chance when you effectively do this optimization with the help of listing quality software anytime.

Selling Products on various eCommerce platforms is almost comparable to investing in the stock exchange market. You can experience success and failure both. Although, the difference between the two is that it is much more demanding to become a successful trader than it is to be an eCommerce seller. But challenges are here, too, and you need to be active and efficient to run your online business successfully. A lack of these can lead you to failure and decrease the overall sale of your products.

If you are the one who gets demotivated because of decreasing sales volume, then you should remind the words of William Edward Hickson. He said, “if at first, you don’t succeed, try, try, try again,” well, it implements selling products on various eCommerce platforms. It’s never too late; you still have the chance to boot up sales and generate astounding revenue. All you need to do is avoid past mistakes and learn new ways to help you sell your products more effectively. In this blog, we have mentioned some exact reasons that stop your product from selling out.

These Could be the Reason; Your Products are Not Selling

There could be various reasons behind your products not selling online. It can be the combination of the inaccurate product price, negative or no reviews, poor exposure to the product, or undesirable delivery time. Here in this blog, we have addressed several primary reasons your online products are not selling. Let’s find out and make the most of this blog post.

Distressing Product Reviews

Unsatisfactory or distressing product reviews can be the prominent reason behind not enough sales. According to a recent analysis, it has been found that more than 65% of online shoppers read at least one to five reviews before buying a product. However, receiving a negative review is not the end of your online business. Instead, It will help if you take it as a challenge. Offer your customers a solution to rectify the exact problem with the product. Responding to negative reviews with proper feedback can helps turn them into a positive one. Substantially, impressive product reviews have a lot of benefits, such as it helps in increasing customer trust, product ranking on the search bar, and revamping conversion rates. A proactive approach to prevent negative reviews is to get along with a marketplace seller analytics tool that can help you with its agile review management feature.

Inaccurate Product Pricing

It is likely that your online products are not selling because of inaccurate product pricing. You need to maintain the product price across various eCommerce platforms as a seller. A report says, more than 55% percent of eCommerce customers claimed that price was the most crucial factor that convinced them to shop with one particular seller over another. That’s why you should apply a dynamic pricing strategy to attract potential customers and turn them into valuable ones. To execute a dynamic pricing strategy, you should ensure that you have set a minimum price for your product, although you should not be the cheaper seller in the eCommerce market. To maintain the accurate price for your product, you can take the help of price tracking software available in the market, such as etraKY BS. It can even help the brands rectify the price breaching issues as well.

Inadequate Product Listing Quality

On the one hand, where we used to say, “do not judge a book by its cover,” unfortunately, online customers always judge a product by its cover photo. Poor quality product images and improper descriptions can be why your products are not selling. However, here you need to enhance the product listing quality of your online business. In this manner, you need to place high-resolution images of your products so that customers can see what your products look like. The title of your product should be based on high-ranked keywords. It helps the product to get visible in the search bar of the eCommerce website. The product description should be elaborative but in bullet points so that customers can easily read that. The description must include at least 5 to 6 main features of a specific product. However, before deciding on the product title and description, you must conduct keyword research. It helps increase your search visibility and rankings and can bring organic traffic to your business. Several product listing tracking tools are available in the market that can help you conduct keyword research.

Unsatisfactory Delivery Timing

Unsatisfactory delivery timing is another reason your products are not selling online. Based on a survey has found that more than 50% of online shoppers do not buy the products because the estimated delivery time is too far. However, you should look forward to robust shipping and delivery partners to accelerate the delivery timing. If you are an Amazon seller, you can join the Fulfillment by Amazon program. It can help you deliver the products as per your customers’ desires. For another eCommerce platform, you should look for a third-party logistics provider that delivers the orders within two to three days. Ensuring the desirable delivery time can reduce the probability of customers purchasing similar products from your competitors.

Meager Product Exposure

Inadequacy of product exposure can affect the sale of your products. It is necessary to expose your product in various ways for your customers. Non-exposure products can’t be able to attract the customers’ eyes and resulting in no sales. However, nowadays, there are several ways you can use to improve product exposure on various eCommerce channels. You can adopt a multi-channel retail strategy to promote your products outside the eComm websites. You can take the help of several campaigns and PPC ads to make it more visible to your customers. Some websites, such as Amazon, also offer sponsored ad campaigns that boost product exposure and let your sales grow immensely. Apart from that, you take the help of social media platforms as well. It also provides genuine exposure to your products and introduces your customers to your specific product.

Conclusion

Thus, we have covered five valid reasons why your products are not selling in this blog. We have also added solutions that can help you rapidly increase your sales volume. Being an eCommerce brand or seller, you should accept the harsh truth that a product listing is not a one-time task. It requires updating and regular monitoring to crosscheck your competitors and assure profits. Indeed, you can’t do all of this without the help of any automated software. Hence, several Marketplace seller analytics tools are available in the market, such as etraKY BS. It can help you enhance the quality of your listed products on diverse eCommerce channels and ultimately add profit to your online business. If you want to expand your eCommerce business, you must ignore the above reasons and become more enthusiastic about your products.

Establishing an eCommerce brand can be a super exciting process for you. However, success is not always guaranteed; there is a massive difference between establishing an online business for your brand and generating expected revenue. The dynamic eCommerce industry is quite unpredictive; what worked yesterday may not deliver the good results today. You have to take precautions in terms of launching your brand online.

It is better to avoid the mistakes in the first place and not wait to make one. However, humans are prone to make mistakes and learn from them as quickly as possible. While establishing your brand online, you can also make some mistakes unknowingly, which can affect your business later. Customers’ expectations have become higher than ever in the past few years. Today customers have so many choices while shopping online that if you make it uncomfortable or complicated for them to make the purchase, they can simply switch to your competitors. They can even leave negative reviews for you as well. In this particular article, you will learn about those mistakes that can become a hurdle in establishing a successful online business.

Escape These Mistakes to Successfully Establish Your Online Brand

If you are new to an eCommerce business, it is natural that you may make several mistakes. But the smart business strategy is to diminish those mistakes before moving any further. To escape the mistakes, firstly, you need to know what they are. So, the following are some of the most common mistakes that you must avoid if you are planning to establish an online brand.

Not Selecting the Right Platform

Before starting an online business, nothing can be much more essential than this to choose the right platform. Select a suitable eCommerce channel to provide the proper exposure to your brand and generate good revenue. When choosing the right one, you need to do some research and find out the best one for you according to the nature and needs of your brand. Amazon, Flipkart, Myntra, Ajio, Meesho, and Tata Cliq are some of the prominent eCommerce platforms in India. You may choose any of these platforms for your online business. Your money and hard work may go in vain if you are not choosing the right platform.

Not Conducting the Research on Market Trends

The planning and execution of your business should depend on the research of the latest market trends and the demands of customers. Not conducting any research regarding this can put your brand at risk and push it towards failure. Although you can not satisfy every customer, you need to focus on finding out who your brand will be targeted according to the market trends. You can take expert advice and silently monitor the eCommerce platforms to understand the trends better. Although it may take some time, eventually, you can get a good result and save your brand from disappointing your future customers.

Do Not Care About the Competitors

The glorious eCommerce industry has provided an immense opportunity for sellers and brands to sell their products online and make profits. Since the industry is wide open for everyone, numerous brands are out there selling similar products. So, before you decide to sell any specific product, you must look out for your competitors and monitor their every move. Believe it or not, it doesn’t matter how good your product is; if your competitors are doing better, you can miss out on building a solid customer base. You must know who your competitors are and what skills they use to sell their brand. It will help if you decide on the price of your products after evaluating the price of your competitors. Always focus on the established competitors who are on a rapid rise. To monitor your competitors, you can also take the help of brand analytics tools such as etraKY BS. It can help you better understand your competitors’ every move at various eCommerce channels.

Not Using the Listing Quality Analytics

In the process of starting selling your branded products online, the first essential step is product listing. But your work doesn’t end just by listing the product on any eCommerce website; you should also look for the quality. Before listing your product, you should always add an informative but short product description, high-resolution images, top-ranked keywords, and meta tags. In this regard, brands sometimes fail to identify how to manage this process. Thus, brand analytics tools such as etraKY brand studio provide you with the best scope of improvement in organizing the fast listing features.

Not Developing the Customer Trust

It is one of the most common mistakes brands make. Remember that your business can only grow if your customer has faith in your brand. One can not make a profit without satisfying their customers. To realize significant conversions, you have to appear as a trustworthy and reliable brand. However, the effective way to develop customer trust is to put on the testimonials and reviews of your product. According to research, more than 45% of customers rely on reviews before purchasing. Reviews can incredibly help you in increasing sales. In this manner, you can take the help of brand analytic tools such as etraKY BS. It provides you with the agile review management feature.

So these are the mistakes you should avoid while establishing your eCommerce brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need a close analysis of everything related to this business.

Conclusion

To establish your eCommerce brand effectively, you must not indulge in the mistakes mentioned above. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should also ensure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.

Mother’s Day is an enormous day to celebrate the love, affection, care, and struggle of a mother. A mother-child relationship is a natural and pure form of love that can’t be described in words. On the 8th of May, every year, we celebrate Mother’s day, and in the past few years, a trend has emerged to show your love for your Mother by gifting her something unique and trendy. This particular day has become the third-largest retail holiday across the world. For eCommerce brands and sellers, it is a magnificent opportunity to generate sales and attract customers by offering them unique and trendy products.

In 2021, the total Mother’s day spending by Indian customers was around 11 billion. This figure shows that customers are eagerly waiting to purchase gifts for their moms this year too. So, why not help them during their hunt for the perfect gift. By following the latest market trends and past shopping data of customers during this time, you will find out what customers really want. According to the recent report of the National Retail Federation, Mother’s Day spending is expected to increase by somewhere between 3 and 4 billion this year. In this Mother’s day centric blog, we have mentioned the trending product range this year. You can also generate exceptional sales by selling these on various eCommerce websites.

What Influences the Customers Spending on Mothers Day Gifts

Before going any further, you must understand that gifting is an art, and those who want to give something, especially to their mothers, will always be influenced by the situations and market trends. The COVID-19 pandemic has almost changed customers’ perspectives, especially when choosing a gift for someone. Now customers are more into spending on something to help their loved ones maintain a healthy lifestyle. Here we have mentioned some of the points that can help you choose the right product to sell during the Mothers day event.

• Ever since the pandemic occurred, the lifestyle has been changed upside down. According to a survey conducted by Amazon, more than 58% of customers are now buying self-care products frequently. The pandemic has turned more consumers towards spending on pampering and wellness products. Eventually, it boosted the bath, beauty, and spa products category towards the favored gift for Mother’s Day. As a brand and seller, you can choose these products to sell on Amazon or any other eCommerce platform for Mother’s Day.
• The changing climate has also influenced the shopping behavior of customers. These days buyers are also interested in shopping the eco-friendly products. It is on the priority list of gift-givers and receivers. This Mother’s day, there is an immense probability that customers may choose eco-friendly products as a gift for their beloved mothers. Hence, you can also choose to sell products from this category as well to boost the sales this Mother’s Day.
• The COVID-19 pandemic has affected the travel plans of eCommerce consumers. Now when we are returning to normalization, travel plans are once again on the top list of consumers. Everyone wants to get out of their city and visit their favorite destinations along with their loved ones. So this could also influence the gifting idea of shoppers; they may end up purchasing travel kits and accessories related to traveling for their Mothers.

Trending Products for an Ideal Mother’s Day Gift

As Mother’s Day is coming closer, the search volume for keywords related to this day’s gifts has skyrocketed in the past few days. But as a seller or a brand, you need to know what products those searches lead customers to and, more importantly, which gifts they choose to buy. Following detailed information about the gifts from various categories may resolve this issue for you and help you choose the right product to sell.

Wellness and Self Care Products

The largest eCommerce channel Amazon provides insight into the specific types of gifts that customers are looking for on Mother’s Day from the wellness and self-care category. Some products related to this category are foot, and body massager, Blood pressure and diabetes tracker, vitamin supplements, protein shakes, essential oils, bath salts, aromatherapy, candles, etc. All these products are the ideal gift for Mother’s Day, and to accelerate your sales during this event, you as a seller or brand can choose to sell these products online.

Luxurious Items

Luxury items are always the top priority gifts for treating loved ones, especially Mothers. That’s why customers are growing their interest in purchasing luxurious products. There is no argument that perfumes and jewelry are evergreen go-to gifts for Mother’s Day when it comes to luxury. If you are an eCommerce online seller, you should choose items from these two categories to sell.

Home Decor & Kitchen Appliances

Home and kitchen are primarily the two venues that Mothers solely rule. That’s why customers are looking for products related to home decor and kitchen appliances. Online searches for dinner sets, decor items, bedding, and fancy utensils have increased amid Mother’s day gift preparation. Personalized gift items related to home decors such as photo printed coffee mugs, cushions, and frames with personalized messages for mothers are also trending. So as a brand or a seller, if you want to generate decent revenue, you can choose to sell products from these two categories.

Sustainable Eco-Friendly Gifts

When customers want to gift their loved ones, they always want to choose products that may sustain them for longer and strongly affect the receiver. Undoubtedly, Mother’s Day is the emotion itself; that’s why customers look forward to purchasing sustainable gift items, and that will be great if it is eco-friendly. The eco-friendly candles, handmade bamboo gift cards, and in-house plants are also some trending gift options. You can also sell these products on various eCommerce websites to boost your sales and take advantage of the Mother’s Day event.

Apart from the product mentioned above, the demands for fitness watches, branded bags, and customized tumblers are also high. As a Seller or brand, you should also look forward to selling these items to attract customers for Mother’s Day gifts.

Conclusion

Only two days are left for the Mother’s Day event, and sales are already going on various eCommerce platforms. This is that time of the year when you can boost your sales by selling the products that are highly in demand. Thus, you can add more profit to your business by selling the products from the above categories. While selling Mother’s Day-centric products, you may face some issues related to product listing or maintaining price hygiene. However, to get these problems fixed, you can take the help of any powerful brand analytics software such as etraKY. It can enhance the quality of product listing and help you maintain the price of the products on various platforms.