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In the competitive pace of the eCommerce industry, Amazon has acquired a dominant position in the market. This marketplace is not only popular in India but all over the world. You will find Amazon grabbing the top position if you analyze the country’s most popular online channel. This is why nowadays, brands are also considering the importance of having a robust marketplace strategy.

Due to the immense popularity of Amazon, the number of sellers and brands has also increased globally. If we talk particularly about India, the number of sellers and brands has also increased immensely on Amazon.in as well. So, this whole scenario has automatically upscaled the competition among brands and sellers more fiercely than ever to boost the ASIN identity for their products. ASIN refers to Amazon Standard Identification Numbers. This is supposed to be a unique ten-digit alphanumeric number. This number is used to identify a specific product on Amazon. You must understand that if you are an ASIN number it helps boost your product visibility and identity in this gigantic marketplace. Here in this blog, we have highlighted five essential tips to boost the identity of this unique number.

How to find an ASIN Number on Amazon?

Before going any further, it is way more important to know how to find out your ASIN number on Amazon. As an Amazon seller or brand, you can find out this unique number of your listed product through your seller central portal. To get a glimpse of the first, you need to log in to your seller central account, click on the inventory tab, and select “manage inventory” from the drop-down menu. The next thing you will see on the screen is your products which will display in a table format with their specific Standard identification number. In the process of selling products on Amazon, an ASIN number should be mentioned in two places that allows the customers to identify it quickly while going through the product listings.

Product URL: One of the fastest and easiest ways to identify this unique number is from your browser, which includes a URL. Now you can open the product page by clicking on the product from the search results.

Product Information Section: To find the Amazon Standard Identification Number from this section, you need to find this number on the page by scrolling down to the product information section.

Five Phenomenal Tips to Boost ASIN Identity on Amazon

In this particular section, we will introduce five crucial tips that can boost the identity of ASIN numbers on Amazon. Let’s find out what these effective tips are and how they can help scale up the identification of this unique number.

Enhance Brand Awareness

For a successful product launch on Amazon, brand awareness is the key to let your brand flourish and grow compellingly on this platform. To enhance brand awareness, you can take the help of various advertising techniques provided by this marketplace. You must understand that advertising your products on this platform can effectively boost ASIN identification and lets your customers locate your products effectively to buy them in the first place. However, suppose you are advertising your products outside Amazon, such as on social media platforms like Facebook, Instagram, or even through email. In that case, you must add a link with it that can let your customers open the product page on Amazon only.

Add Variation of Products During the Listing

Product variation significantly allows brands and sellers to represent their products in various colors, sizes, materials, flavors (if applicable), quantities, etc. These variations can not only boost the identification of ASIN but also enhance your customers’ shopping experience and ultimately increase your conversion rate. Make sure you add up these product variations while listing them on Amazon. Apart from that, adding product variations can also help to increase your search rank on this platform. As an online brand, you must keep this in mind; you should create valid variations based on the product category. This practice can minimize the confusion of customers regarding any specific product.

Consider the Importance of Customer Reviews

According to Amazon’s algorithm, it considers customer reviews and feedback to determine the product’s worthiness on this platform and make them visible on the search engine ranking page. Let me tell you, a newly uploaded ASIN number leads to a lower conversion rate because of the lack of customer review on the product page. As per a recent survey, it has been found that to buy any specific product from Amazon, customers use the search engine of Amazon only. That is why acquiring good ratings for every product and positive feedback is recommended. You can take advantage of Amazon’s early reviewer program if you sell products based on a third-party business module. It can help you attain reviews on your products by encouraging the customers to leave their authentic opinion about the product.

Get Along with Amazon Advertising Ecosystem

If you consider Amazon a primary sales channel for your brand, you must acquire a customer-based advertising strategy. Believe it or not, you can implement several on-platform marketing approaches to boost the identity of Amazon Standard Identification Number. As a brand, you can choose to invest in sponsored ads that can make your product visible on the first page of search results and provide instant visibility that can ultimately increase your overall revenue. To maximize your sales volume and make your ASIN number discoverable, you can also offer discounts and coupons to attract customers. This practice can even make your products considerable for Amazon lightning deals as well.

Prepare Your Inventory for Product Launch

A successful product launch on Amazon requires you to select the right time for the launch carefully. Before launching your products, you should prepare your inventory first by adding product descriptions, images, videos, and titles. This practice also ensures that your product will be made available for sale as soon as possible. As an Amazon seller or brand, you must know the importance of a phenomenal product launch on Amazon and how it can affect the identity of your ASIN code or number. Hence, it is imperative to know to prepare your inventory and keep your stock up to date before the launch to enhance the discovery of this unique number on Amazon. In this regard, you can even use a stock monitoring tool such as etraKY BS. It sends notifications whenever a product gets out of stock or back in stock. In this way, you won’t get trapped in the situation of Oos.

Conclusion

You need to understand that Amazon Standard Identification Number is essential to selling products successfully on this excellent eCommerce platform. It will help if you make it discoverable because it helps you for tracking your inventory. It also works as one of the reliable references for indexing product catalog pages which you can use later for searching purposes. There are millions of products listed on Amazon, and it is evident that it’s not an easy task to search for a specific product without using a unique identifier number. ASIN is also necessary to maintain the identity of your online business in this marketplace. It allows customers to find your product without any hassle.

Whether it is eCommerce or any other business, everyone has the only ultimate goal to generate as many sales as possible. Specifically, in the eCommerce industry, various factors influence a customer to buy your product, such as product reviews, images, descriptions, and pricing. Pricing is a crucial factor affecting the customer’s shopping decisions. That is why to reach the buy box section on Amazon; it is necessary to implement a robust pricing strategy.

A solid pricing strategy doesn’t mean that the price of your products needs to be too low or too high. The primary motive behind this is to implement pricing strategies that can attract your customers and add value to your business. In the enormous world of eCommerce, where customers have thousands of product choices, the price can prove to be a deal-breaker for you. According to a recent survey, only a few percent of customers do their research before buying a product online. A significant number of customers do the pricing search by visiting various eCommerce platforms. They usually visit the other platforms to compare the price of the product they want to buy. Pricing is one of the essential aspects of etraKY’S SCRAP model, and you can click here to know more about it in detail.

In this particular blog, we have mentioned some essential factors that can help you implement a decent pricing strategy for your Amazon products.

Spectacular Ways to Set Up the Price for Your Amazon Products

Before setting up a price for your Amazon products, you must go through several calculations to help you implement an intelligent pricing strategy.

Calculate all the Costs and Fees

Before deciding on your products’ selling price, you must find your overall cost. The actual cost of a product involves a lot of factors that need to be considered at the time of setting up a selling price of the product. To calculate total costs, you need to consider the following:

• In order to determine the total manufacturing cost of the product, you need to assess the cost of the raw materials used to manufacture the product, such as clothes, plastic, fiber, wood, metals, etc.
• Find out the actual cost you spend on storing the products in a warehouse. You must also calculate this price if you are an Amazon seller using the FBA(Fulfillment by Amazon) service.
• Figure out the shipping charges you need to pay to move your products from the manufacturers to the warehouse and then deliver them to the customers.
• Evaluate the price of the ad campaigns you run to promote your products.
• Calculate the return fee by analyzing all the profit margins that you have lost because of the return, including the 20% return charge that Amazon keeps a commission on returned products.

Hence, before fixing the actual selling price of the product, you must figure out all these charges involved in selling your product on Amazon. All these calculations can help you set up an accurate profit margin on every product sold. Apart from that, you can also get along with a product price analysis software such as etraKY BS. It can provide you with the necessary information regarding your competitor’s price and then help you to set a great price for your product.

Get to Know Your Customers

Knowing your customers appropriately can also help you set a reasonable price for your Amazon products. To increase your profitability, it is essential to read the mind of your customers and know what they consider before buying any product on Amazon. To understand them, you can go through the review and rating section. Here you can find helpful information such as complaints about the products and the other preferences of the customers. Most customers prefer to buy products at a lower price, so you need to apply some tactics in such a scenario. Suppose if your product costs rs200, you can set it for rs199. It can make them think that they are buying a product from the range between 100-200. Analyzing the customers’ minds can also help you set up the price of your upcoming products.

Analyze the Pricing Strategy of Your Competitors

The eCommerce marketplaces are pretty competitive when it comes to pricing. Remember, you are not the only one in the market; many others are selling similar products as you. To make your Amazon business more profitable than ever, you must analyze your competitors’ pricing strategies. Search for similar products on Amazon and find your competitors. It can be a crucial process, especially if you are a new seller or brand in the industry. Find out your competitors’ prices and then set a reasonable price for your products.

However, if there are customers who prefer to buy low price products, then the customers who prefer to buy a quality product at a decent price also exists. So, keeping all these factors in mind, you can successfully set up an original price for your product. In this regard, you can also take the help of competitor price tracking software such as etraKY BS. It can provide you the visibility of your competitors from various channels in a single panel. It can help you analyze your competitors’ pricing strategies more effectively.

Take the Help of the Automated Pricing Tool

If you sell products on Amazon, you must know that you must win the buy box section to increase your sales robustly. The majority of customers want to buy a product at a lower price. So there are more chances that the lowest product price of any category may win the buy box. Now the problem is how will you get to know the lowest price of any product? At Amazon, you can take advantage of the automated pricing tool that can automatically set up a reasonable price for your product depending on the changes in prices of your competitors.

It can help you be competitive and win the buy box. You can use this advanced service of Amazon before setting up a decent price for your products. This tool can save you time every time you spend evaluating your competitors’ prices.

Conclusion

In such a way, you can also implement the strategies mentioned above to set up an accurate price for your Amazon products. Setting up decent product pricing may take time, but spending the required time on this aspect of your business is highly recommended. Pricing can be one of the reasons if you are missing out on obtaining a higher profit margin. All your efforts can be unsuccessful if you cannot set an advanced pricing strategy for all your products. That is why it is essential to gain customer insights, competitors’ pricing strategies, and the calculator of the overall cost of a product.

All these factors can help you fix your product’s selling price. If you are still ignoring this essential aspect of the eCommerce business, it can be the reason for your business’s failure. So before anything else you must focus on setting up dynamic pricing for your Amazon products. At last, we would like to suggest that instead of taking the service of Amazon’s automated pricing tool, you should go for etraKY BS. It can help you in many ways, from analyzing your competitor’s pricing to helping in maintaining price hygiene across the channels.

Being in the eCommerce industry, if you want to make a solid market presence on one of the most competitive platforms, Amazon, you can not ignore the importance of product image; meaning how your product looks on the platform. Compelling Amazon product photography is one of the best ways to promote and sell your products on this gigantic eCommerce marketplace. High-resolution great-quality images can make a massive difference between your products selling like crazy and no one wanting to purchase them.

Take this fact straight in online shopping: customers don’t have the liberty to analyze your products closely. They rely entirely on images only; that is why adding attractive and clear images to your products is essential. While selling your products on Amazon, product listing is the most essential aspect that you must consider. Images are an important part of product listing that makes your listings astonishing and provide you the opportunity to attract more customers. In terms of improving your listings, you can take the help of listing quality analysis software such as etraKY BS. It can help you in improving your comprehensive product listing on Amazon. However, this blog has significantly mentioned the Amazon product photography guide. We have tried to cover almost every specific point about product photography. Let’s dig in and find out some interesting information.

Role of Product Images in Increasing Your Amazon Sales

Attaching high-quality images with your products can help improve your listing in many vital ways. It can help you to get more eyes and eventually helps in sales growth. The role of product listing is more than just these two aspects; it can also help you attain positive reviews and increase your brand credibility. If you are selling similar products as your competitors, but you have great quality images, then there are chances that they will buy your product instead of theirs. Because good images provide a better view of the products and satisfaction to them that they have purchased a good quality product. It can minimize the number of negative reviews and can maximize your sales rapidly. High-quality images work as a product identifier and provide potential buyers with more information about your products.

Amazon’s Guidelines for Product Images

Amazon is completely customer-centric and would never dissatisfy its customers in any manner, which is why it has specific rules and guidelines for product listings, including images. These guidelines help them to manage the level of quality on their platform. As Amazon makes revenue from your sales, it is in its best interest to help you sell your products. Here we are mentioning some of the product image guidelines you need to follow while listing your products on this site.

• The format of your product images should be in TIFF, JPEG, GIF, and PNG.
• Product images must fulfill the requirements of size and dimensions. It should be of at least 1000 pixels in either width or height.
• It would be best if you use SRGB or CMYK for the color mode of your product images.
• For the format of the image file names, you must use the product identifier such as Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC.
• You can not use illustrations instead of an accurate image of your product.
• Images only contain the product; there should not be any other items seen in the image.
• Products should look realistic and reflect the actual product’s colors. You can use a little editing to enhance the color but make sure that it should not get different from the actual color of the product.
• All of your products must fill the frame; for video images, they need to fill 100% of the frame, and others should fill 85%.
• The main image of the product must show the entire product in one frame without cutting off any parts of it.
• The background of the product images should be white as it brings out the liveness of the item.
• Images should not contain any additional text and graphics.
• Amazon does not allow the addition of offensive images such as pornography and gore.
• You can use cropped and zoomed images to reflect the individual features of your product.

How to Take Great Images of Your Products

Nowadays, everyone has a smartphone with camera features, but it is not enough to take good images of your products. Taking great, high-quality images requires a good camera, proper light, and skill. Here we have mentioned some key points that can help you take great images of your products.

Good Quality Camera

Although today, various smartphones are available in the market with excellent camera features, you can use that for taking good quality images. Apart from that, you can also use a DSLR camera to take more clear and high-quality images.

Use Proper Lights

While taking photos, you must ensure that the product is getting accurate light. If the size of your product is small, then you can take the help of a lightbox as it is ideal for ensuring that no shadows are reflecting on the products. On the other hand, it is always best to take photos outside on a sunny day.

Use the Various Angles

You must take multiple images of your products from various angles. It can help select the suitable images for uploading on Amazon plus various angles provide great analysis of products to your customers.

Get the Images from Manufacturers

If you are not producing your products but buying them from a manufacturer, you do not need to take pictures; you can simply ask them to provide them. All you need to do is cross-check the quality of the images and whether it is good to go or not. There are chances that they may not provide you with good quality images which you may have to edit.

Hire a Professional Photographer

If you are not confident enough to take good quality images and want to establish your brand in this competitive market, you must hire a skilled photographer. However, it can cost you a little extra money, but it will be worth it as they can provide you with high-quality images attractive from various angles. They can take alluring images to help your customers analyze your product more closely.

Conclusion

Hence, these are some astounding guides to Amazon product photography that can help you sell your products more effectively on this platform. As a brand or a seller, it should be on your priority list to attach good quality product images while listing your products. There are various adverse effects of attaching poor-quality images. It can slow down your sales as customers may think the product won’t be of good quality. Images are the key factor in selling products online, and one can evaluate the quality and features of your products by looking at their images.

That is why adding a high-resolution image from various angles is always essential. The quality of your products doesn’t matter if you cannot attach great images at the time of listing. Always remember that images are the first thing that represents your product on any eCommerce platform. If you are facing issues while listing your products on Amazon, you can take the help of a listing quality analysis software such as etraKY bs. It can help you immensely with listing aspects, including images.

Your most awaited Amazon Prime Day sale is just around the corner. This eCommerce venture is all set to host the 6th Prime day in India. From July 23rd to 24th Indian customers will witness the most astonishing sale of the year. As an Amazon seller, it can be the most enormous opportunity for you to reach out to new potential customers by selling your products on a broader level. This sale can be beneficial for customers as well as for sellers also.

Every year Amazon provides this chance to its sellers to attract more customers during the Prime day sales. As you know, this eCommerce giant is the most popular online shopping platform in India, and customers also wait for this day to avail of huge discounts. It keeps getting bigger, giving you plenty of opportunities to increase your sales and revenue. However, if you are still not prepared for this day, this blog can help you immensely. We will share some essential tips that can help you make the most of this day. You can promote your products and brand during this enormous Prime day sale and make a solid customer base. So let’s get in and find out what else there is for you in this blog.

What is Amazon Prime Day 2022?

Before diving into the tips and tricks for preparation for this day, it is more important to understand what Amazon Prime Day is. Well, it is one of the massive online shopping events of the year, sponsored absolutely by Amazon itself. This event was introduced in 2015 to celebrate the 20th anniversary of Amazon. The very first Amazon Prime day sale was a one-day event exclusively for its Prime members. It evolved gradually because of the customers’ demand. In India, the event will kick in by midnight on July 23rd and end on July 24th. It can be a great day for Amazon Prime members as they can save a lot of money on a wider range of products, including electronics. As a seller, you can take advantage of this day by selling more and more products to potential customers.

Prime Day Preparation Tips for Amazon Sellers/Brands

Amazon Prime Day is knocking at the door, and you need to buckle up and gather everything together to make it a successful affair for you. In this regard, you can follow the following tips to make yourself all set for this upcoming event.

Start Making Combos of Products

Your goal should be on this Prime day is to sell as many products as you can, and the best way to do so is to gather a bunch of items and prepare alluding combos. It can save your individual costs related to selling a single product. You can select several low-selling products from your stocks and sell them in a combo form during the sales. Customers also prefer to buy combo products, which can be an excellent opportunity to generate sales even on slow-moving stocks. To make it more inviting for your customers you can offer extra discounts.

Watch Out for Your Stocks

To make the most of this Prime day sale, you must keep an eye on your stock availability. Delicate stock management can affect your online business, and this sales-generating opportunity can go into vain. Before starting this, you must have a clear idea of your available and unavailable products in stock. The elementary purpose of eCommerce stock management is to meet the demand of the customers and fulfill their requirements. If you analyze your stocks on a daily basis, you can also understand the upcoming demands and trends and sell the products accordingly. You need to understand that you can not take any chances regarding this. To make the most of this event, you can take the help of stock availability analysis software such as etraKY BS. It notifies you every time a product goes out of stock and you can take action in real-time. So, it is time to grab this software and generate heavy revenue during the Prime day sales.

Enhance Your Product Listings

Sales also depend on how you introduce your product to your customers. In this way, product listing plays an essential role. It makes your product visible and attractive on the platform. Before the sales start, you must implement a product listing quality analysis for all your listed products on Amazon. It works towards managing the quality of your products in terms of the product description, product title, images, videos, and meta tags. A good quality product listing refers to a high-quality image, relevant keywords, elaborative product description, and the title product title. Somehow if you fail to match all these criteria, you may not be able to gain the customer’s attention. But do not worry as you can take the help of listing quality analysis software etraKY BS. It can help you in enhancing the quality of your product listing.

Adjust Your Price to Stay Competitive

During this Amazon Prime day sale, every brand and seller will try hard to set such a price that can force the customers to make a purchase. On the other hand, customers prefer to buy high-quality, low-priced products. So your pricing strategy should be really unique to stay competitive during this upcoming event. Undoubtedly there will be considerable price competition on Prime day, and if you want to win the buy box, you can take the help of price tracking software such as etraKY BS. It can help you peep into your competitor’s pricing to set a dynamic price for your products. Get this thing straight during the sale, and customers will have numerous options to buy a similar product from others you are selling. So it is pretty vital to implement a great pricing strategy.

Formulate an Advertising Budget

To make most of the Prime Day sale, you must promote your products with the help of Amazon PPC ads. During the sale, there are prominent chances to get more clicks. It can divert more and more customers to your product page, and there is the probability of generating tremendous sales. By investing a little amount in the advertisement, you can attain immense success during this upcoming event on Amazon.

Conclusion

So, folks, what are you waiting for? The time has come when you need to get yourself prepared for Prime Day. We hope the above tips will help you set a benchmark during the sale. As a brand or a seller, it is necessary for your online presence to get ready today and avoid the last-minute hassle. Thus, you should get started as soon as possible to take advantage of Prime day to generate revenue and connect with millions of new customers. In this regard, you can use etraKY BS‘s help to minimize most of your present problems and prepare yourself for Amazon Prime Day 2022.

Amazon is undoubtedly a massive eCommerce platform that not only fulfills sellers’ requirements but also provides tremendous opportunities for sellers and brands to sell their products online. Since it is one of the massive online marketplaces, competition is also huge. Delivering good quality products to your customers is not enough to drive sales while selling your products on this platform. It requires a lot more tactics to make phenomenal sales.

Amazon provides advertising solutions to its sellers and brands to help you upsurge your sales. But sometimes, you can feel that it is also not enough, and the time has come when you need to look outside of Amazon advertising. According to a survey by Amazon, only 65% of customers search for specific products on Amazon. So it is time to think about 35% of customers not using the platform to search for a product. However, you can reach them by focusing on external traffic sources.

In this blog, we will tell you some of the spectacular ways to reach your potential customers by driving external traffic to your Amazon listing.

How to Drive External Traffic to Your Amazon Listing

As you know, there is a vast competition to run Amazon advertising and drive traffic. So the time has arrived when you need to go ahead and look for other ways to drive more customers to your Amazon listings. You can miss out on a heavy sale if you do not advertise your products on other websites besides Amazon. This way, external traffic is the best option to fetch customers to your Amazon listings. However, before driving traffic to your listings, it is essential to ensure their quality in terms of images, product description, involvement of SEO keywords, and videos. To enhance the quality of your listings, you can take advantage of any listing quality analytics tool such as etraKY BS. It can help you in effectively optimize the same. Remember, if your listing is not in an appropriate manner, you can not drive traffic.

Now let’s focus on how to drive external traffic to your Amazon listing properly.

Sponsored Display Ads by Amazon

Well, sponsored display ads are the latest version of Amazon PPC advertising. It helps you grow your online brand robustly on this eCommerce platform by engaging customers to make their purchases on and off Amazon. Technically, you can say that it is a self-made display ad that helps potential customers view your products on Amazon and display them on other websites and any third-party platform.

It can even provide you the advantage of displaying your ads on the competitor listings as well. In such a way, your customers will also be able to view your products on other websites. If they find the ad interesting, they will click on the link and redirect them to your product page on Amazon to buy that significant product. Amazon introduced this service in the year 2019. Across the country, it has been used by more than 30% of Amazon brands and sellers. It can help you to generate more revenue as well.

Social Media Marketing

In 2022, if you are still unaware of social media marketing, you may have experienced a failure in your online business. Today, social media platforms are used by millions of customers all around the world. It provides an immense opportunity to generate external traffic and attract other potential customers to buy your products. You can connect with a more extensive customer base through social media marketing and upsurge your brand awareness. It can be a terrific way to generate more sales as customers are already into their smartphones. You can promote your products on multiple social media platforms and apps. Individually, Facebook alone can help you in driving 25% of traffic to your product page. You can create your ads on this social media platform, and they can also appear on Instagram to give more views. It can also affect your overall sales.

Email Marketing

Email marketing is another fantastic way to drive traffic to your Amazon listing. Sending personalized emails to your valuable customers can attract their attention to your products. Email marketing should be on your priority list if you are an Amazon seller or a brand in this competitive era. You must know Amazon provides you with the “Manage your customer engagement tool” service. If you have access to this, you can send emails to your former and potential customers. It can be one of the perfect ways to re-advertise your products with personalized messages and special offers.

Influencer Marketing

Besides selling your products in a standard way, influencing customers to buy your products can also help drive external traffic to your Amazon listing. To implement this process successfully, you can take the help of several influencers with numerous followers on social media platforms. They can spread your brand’s awareness and help drive more traffic to your product listing page. They can even add the link to your product page on their home page and make it clickable for potential customers. So it will be best if you get associated with some highly recognized and professional influencers with solid followers.

Use the Power of Blogs

Apart from these four ways of driving traffic to your Amazon listing, you can also leverage the power of blogs and articles. There are so many bloggers available there who are linked with the Amazon associates program. You can take their help by making them write a blog regarding your product and adding the link to your listing page specifically in their blogs. It can help customers click on the link and land on your product page.

Conclusion

These are a few spectacular ways to help you drive more traffic to your Amazon listings. Applying these tactics can automatically hike up your sales and let your brand survive in this highly competitive eCommerce world. It can not only help you drive more customers but also spread the awareness of your brand. However, if you want to take advantage of external traffic, you must take care of the listing part. Adding high-resolution images, elaborative descriptions, SEO keywords in the product titles, and attractive videos are crucial aspects of a tremendous product listing. In such a way, etraKY BS is a listing quality score analytics tool to upgrade your product listing on Amazon. If your listing is up to date, you won’t fail in implementing this tactic of driving traffic. Hope this blog helps you in driving external traffic and making your online business flourish more than ever.

Clothes/apparel used to be a necessity for living, and it still is, but more than a necessity, it has now become a style statement. The demand for clothing will never end, which is why it is one of the safest product categories you can use to sell on Amazon or any other eCommerce platform. If you are interested in getting into Amazon’s clothing market, then it can be very lucrative and competitive at the same time. Thousands of brands and sellers on this platform are into selling clothes only.

Individually Amazon has sold a massive amount of clothes in the past two years. It is targeted to upsurge the apparel sales by more than 45 % by the end of this year. You can also become a part of this profit as a brand or a seller. If you look at it from the customers’ point of view, more than 50% of Indian shoppers are now buying clothes on Amazon. All these figures indicate that selling clothes on Amazon is indeed a beneficial deal. If you want to capitalize on Amazon’s better performance on the clothing side but don’t know where to start, stay with us and continue reading this blog piece. This blog tells you what you need to know to Sell clothes on Amazon.

Spectacular Ways to Sell Clothes on Amazon

• Create Your Account on Amazon

Take this primary step and create your account on Amazon. You will require a separate account from your Amazon buyer’s account for this. This process requires your GST and PAN information, along with your active bank account details. Once you set up your business account, you will require Amazon’s approval to list the clothes. It can take a few days to get their response after submitting the necessary information. You can use this time to do the market research and understand the demand of the customers. This practice can make you choose the suitable clothing to sell on Amazon.

• Organize Your Product Listing

Right after Amazon’s approval, you need to do the product listings. It will be your product page that customers will click on to make a purchase. You need to include the following information while doing listings.

• Add product labels and barcodes
• Fix the price of your product
• Provide the shipping options
• Add high-resolution images of products
• Apply elaborative and product descriptions
• Add the size and color options

To sell on Amazon, your listing should always be incredible. You should always add high-resolution images to help the customer analyze the product closely. While selling clothes, your listing should include the size chart, color, fabric of the apparel, etc. Apart from these, you can also inform the customers about the apparel type or on which occasion they can wear them, whether it comes into casual wear or formal wear. To enhance the listing quality of your product, you can take advantage of any listing quality analytics tool such as etraKY BS.

• Select a Business Model

While choosing to sell clothes on Amazon, selecting a business model is a crucial decision to make. At Amazon, you can select from four businesses to choose one for your online business establishment.

Private Label: You can develop your apparel brand and operate it as a first-party seller on the platform. However, this business model requires a good investment, and you have to build your brand awareness.

Retail Arbitrage: You need to buy apparel from an approved manufacturer at a discounted rate in this particular business model. You can resale those clothes on Amazon under your private label. It requires a decent budget to get started, along with decent pricing that you fix for those products.

Handmade: In this business model, you can sell one type of apparel instead of multiple clothing options. For example, you can choose a unique print, fabric, and design to make your handmade apparel. In the fashion industry, it is also known as “Artisan”. At Amazon, you will be charged a flat percentage instead of monthly seller or brand fees.

Wholesale: This business model requires you to buy clothes in bulk and sell them on Amazon via FBA (Fulfillment by Amazon) facility. In this specific model, you may require to get Amazon’s approval for each brand you want to offer your customer.

• Get Along with Amazon Fulfillment Process

Now when you are ready to sell your apparel, the real question in this way is how will customers get their orders? To ease this issue, you can take the help of the Amazon FBA service. It means that Amazon handles your inventory, packaging, shipping, customer service, and returns as well. However, you need to pay for these services, but it’s worth paying as it minimizes half of your headaches.

You don’t need to track your inventory as the FBA service will take care of it, and you can use this time to improve your brand. It can also provide access to additional selling features like Amazon Prime eligibility. In such a way, you can deliver your orders on time without any hustle. This is the best way to impress your customers by offering them faster delivery and upsurging your sales accordingly.

• Segregate the Group of Your Clothing

To become a renowned clothing brand now or later, you must take the help of ads. Initiating brand awareness and attracting customers to your clothing range is essential. For that, it is imperative to segregate the group of clothes on the basis of their style, type, size, color, and fabric. It can become more accessible for customers to choose one specific clothes.

If you’re selling various types of clothing, from men’s wear to kids’ wear, you need to make a specific segment for the groups. For example, women’s tops should always be seen in the women’s western wear segment with the specific segment “Women Top.”

Following Types of Clothes, you can Sell on Amazon

Amazon has a vast sub-category of clothing for women, men, and kids. Here we are mentioning all the sub-categories, and from these, you can choose the type of apparel to sell on Amazon

Women’s Wear

• All Western Wear
• Shirt, Tops, and Tees
• Jeans and Jeggings
• Dresses
• All Ethnic Wear
• Salwar Suits
• Kurtas
• Sarees
• Lingerie
• Sleep and Loungewear
• Sportswear

Mens’ Wear

• T-shirts and Polo
• Shirts
• Trousers
• Jeans
• Innerwear
• Sportswear
• Sleep and Loungewear
• Ethnic wear
• Ties and Socks
• Suits and Blazers
• Jackets and Coats.

Kids Wear

Girls’ All clothing

• Tops and Tees
• Dresses
• Jeans
• Pants
• Clothing sets
• Baby Girl

Boys All Clothing

• T-shirts
• Jeans
• Pants
• Clothing Sets
• Baby Boy

Conclusion

Amazon has become one of the biggest clothing markets in the world. If we talk about the Indian market, in India as well, customers are now preferring to shop for clothes from this massive marketplace. Millions of Indian shoppers come aboard to shop various apparel from Amazon, and in this way, sellers and brands cloud also earn significant profits. However, this eCommerce platform is highly competitive. To become successful, you need to represent your brand professionally. It will be best if you primarily focus on the product’s reviews part as well. In this regard, you can use etraKY BS for agile review management. Apart from that, the speedy delivery is also required for this business. For that, you can get along with Amazon’s FBA service.

Undoubtedly, Amazon has become one of the world’s best and most massive eCommerce platforms. Since its emergence in 1994, Amazon has grown exceptionally fast. It has more than 9.5 million sellers and brands all around the world. This enormous platform has completely changed the shopping culture for all of us. Whenever customers require any specific product they simply search for it on Amazon without even giving a thought of any other platform. Customers from urban and even rural areas are also prone to shopping online. In such a manner, it has provided a great opportunity to the sellers and brands to sell their products online and generate decent revenue.

Becoming an Amazon seller is indeed a highly rewarded and low-risk business. But you should know how to play your cards to attract more and more customers and upsurge your revenue. However, Amazon has allowed sellers to use Amazon PPC (Pay per click) to expand their business enormously and effortlessly. Accurate marketing campaigns can let you reach out to more customers and convince them to buy your products. Setting up an Amazon online store could be easy but gaining exposure can take time. However, you can get that expected exposure by running Amazon campaigns. Here in this blog, we have mentioned some essential tips for running successful Amazon advertising campaigns.

What is Amazon Advertising?

On a monthly basis, more than 200 million shoppers are visiting Amazon’s websites with each passing month. It is one of the largest eCommerce ventures in the world. Hence, it makes perfect sense to get your product prominently displayed in front of all your potential customers. If we talk about how it works, well, it works similarly to other internet-based ads through a lightning-fast bidding system. Amazon advertising works on a bidding system, whenever it chooses which ad to display on a specific page, numerous ads bid against each other. Apart from budget, keywords also play an important role in running a successful Amazon advertising campaign.

These are two basics that Amazon uses to pick the ads, once your ad has been picked up, it will be displayed on Amazon’s search page. Whenever customers click on this ad you will have to pay for that. This advertising model is known as Pay-Per-Click (Ppc), Amazon advertising works on this model. You need to target it correctly and plan your advertising strategy accordingly. However, if you don’t target it correctly and customers do not click on it, Amazon will automatically lower its ranking and display other ads instead.

Five Amazing Tips For Running Amazon Advertising

According to a recent survey, it has been found that more than 80% of Amazon sellers are planning to raise their bid on Amazon advertising comparatively last year. Eventually, it means that competition is heating up, and it’s time to get aboard and take your advertising to the next level. Let’s find out how you can run successful Amazon advertising campaigns.

Upgrade Your Product Listing Accurately

If you are one of those sellers or brands who don’t consider the importance of product listing, then you are not on the right track. For your information, the entire concept of Amazon PPC campaigns is based on product page listings. Product listing must include all the relevant and top-ranked keywords per your product’s nature. You must add those keywords along with the description and product title. Apart from that, you must include high-resolution images and high-definition videos. The visuals of your product video must follow Amazon’s guidelines, and the content of the video should be appropriate.

You can also use listing quality analytics tools such as etraKY BS to make this process accurate and successful. However, numerous sellers don’t believe it is necessary to upgrade their listings at times. Moreover, you can use it as a keystone to run your advertisement accurately on this platform in the future.

Increase Your Brand Visibility By Sponsored Ads

You should be aware that, at Amazon, you can use three types of ads to run your Amazon advertising successfully. These are product display ads, sponsored brand ads, and sponsored product ads. If you are a new brand on Amazon, you should use sponsored brand ads because it is one of the best types of Amazon advertising. It will make your brand recognizable among potential customers. Sponsored brand ads can make your products appear on the first page of Amazon. It will not only improve your products’ performance on individual listings but also attract customers’ attention to your brand. Sponsored brand ads help increase the brand awareness among the targeted audience and upsurge your brand visibility.

Run Manual and Automated Campaigns Together

First of all, you need to understand what automated and manual ads are. Automated ads are where Amazon decides when to display your product ad based on the keywords identified from the product description, title, and other aspects of your listing. On the other hand, manual advertising is all about defining the keywords and the bid rates in manual campaigns by sellers. Manual ads run depending on the keyword that matches your products.

The automated ads are much easier to run your Amazon advertising, especially if this is your first-ever time running an ad campaign. Along with it, you can still run usual manual campaigns occasionally. Automated ads can provide you with a bunch of information in finding keywords to run manual ads.

On the other hand, manual campaigns allow you to classify which keywords you need to target and bid on. In this way, you can enhance targeting others with higher conversion rates, as you have the deciding ability to bid per keyword. You can run automated ads with the help of relevant keywords you would like to spot first to ease yourself into it. It can help regulate which keywords are converting and use them to launch your next manual campaign. In such a way, you can use automated campaigns to find the top-ranked keywords while manual campaigns upsurge your reach and conversion rate.

Do Not Overuse Negative or Exact keywords.

To run a successful Amazon ad campaign, you must avoid adding too many negative keywords in your manual or automated campaigns. It can negatively impact the terms of your product ranking. Instead, you should reserve the negative keywords match options either at the ad group or campaign level for search terms that are unrelated to your products or yield little to no sales.

Enhance Your Keywords Wisely

To run an Amazon advertising campaign successfully, you must review and upgrade your keywords at least once a week and segregate which are the most effective ones. However, it is also crucial that you don’t make a hasty decision to change your keyword strategy on the basis of the most recent data. You must understand the fact that keywords are subject to change on a timely basis. For example, if you believe that keywords are not performing well, you can add them to your ad campaigns.

But don’t make insane decisions and start enhancing your keywords based on two-week performance. Instead, you can use automatic targeting to find out what keywords your customers have been using recently and then add the new keywords. In case your keywords are performing well, you can twist your product descriptions to match and emphasize your ads to match the new search queries and drop those terms that aren’t performing well.

Conclusion

Thus, in such a way, you can improve your Amazon advertising; it can be an essential part of your eCommerce advertising strategy. Because of the popularity of Amazon, generating sales on this platform is not only a requirement for sellers but also a must for expanding your business. Running Amazon advertising campaigns can surely increase your product visibility and help you reach your potential customers.

It is one of the best ways to sell your products thoroughly on Amazon and make your brand a profitable affair. In this regard, you can also take the help of some of the brand analytics tools such as etraKY BS. It can help you in enhancing your product listing quality and thus help you with running a successful Amazon advertising campaign.