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Amazon Seller Software Archives - Page 2 of 2 - Etraky Brand Studio: Amazon Seller Software & Product Research Tools for FBA and eCommerce Businesses


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Amazon Ranking Tips to Upsurge Your Sales!

As a massive venture in the eCommerce industry, Amazon never wants to disappoint its customers on any terms. They always look forward to providing an excellent customer experience. There are so many factors that Amazon prefers in terms of holding its remarkable reputation in the market. This extensive eCommerce channel works as a chain between customers and sellers. Its ultimate goal is to connect them with relevant products as quickly as possible. To do so, Amazon uses its own search algorithm, which is designed by A9, a subsidiary company of Amazon. Using the A9 algorithm can be a free and dynamic way to upsurge organic search and improve your overall sales.

You can do it by implementing search engine optimization(SEO). When it comes to SEO, most of us only think of Google SEO, but you need to understand that there is something called Amazon SEO if you want your customers to recognize your products more effectively. However, with the help of some crucial analysis and strategies, you can make your products appear in Amazon’s search results. If you are an old seller and still unable to get the recognition on Amazon, then this indicates that you are missing out on A9 algorithms. Customers must find your product page if you sell products on this gigantic platform. If it does not appear in search results, this blog is just for you. Here you will know the importance of the Amazon ranking algorithm and how it works.


What is Amazon Ranking Algorithm, and How Does it Work

As we have mentioned above, the Amazon ranking algorithm is designed by the sub-company of Amazon, which is known as A9. Building an empire is not easy, but Amazon has completely changed this perception. It has changed the destiny of the eCommerce industry by providing a spectacular customer experience. It smartly analyzes several distinctive pieces of information to determine which product appears at the top of search results. Here are some of the essential information that the A9 algorithm examines when determining the product rankings:

  • If you have used any keywords with your products or not during listing them on Amazon.
  • Whether or not your products are selling well, it analyzes your sales conversion.
  • Customer reviews also matter; they analyze whether your customers are happy with your products.
  • A9 algorithm analyzes your historical performance and whether you have any record of sustainable sales.
  • It also examines your delivery time and whether your customers received their products on time or not.
  • The algorithm also examines the price of your products.
    Thus, Amazon’s ranking algorithm considers many criteria to regulate who appears on the first page of a search, which is definitely a worthwhile place to be. In such a way, more people will see your products, and you will be more likely to win the buy box.

Essential Factors That Can Increase Your Amazon Rankings

Since you are an Amazon seller, you need to increase your rankings on this platform. It can help you immensely in selling your products accurately and smartly. Customers will be able to find your products, and they can order yours’ instead of your competitors. So let’s see how those essential factors can help you increase your Amazon rankings.


Product Title Plays an Important Role

In the process of increasing your rankings on Amazon, you should focus on deciding your product title. This is probably the most critical factor for Amazon SEO. In the product title, you need to include the most relevant keywords for the product. Here we have mentioned some practical suggestions that can help you improve your product title and automatically increase your’ Amazon rankings.

  • Add your brand’s name to the title.
  • Include the nature of your product.
  • Incorporate the details about your product.
  • You must add on the color, width, and size.
  • Do mention the material or ingredient of your product.
  • You can also add on some of the specifications.

However, you are not supposed to do the keyword stuffing in the title, as it can affect your Amazon rankings. As similar as Google, Amazon also constantly avoids keyword stuffing. So it is better to avoid doing that; otherwise, your wise Amazon algorithm will not pick your product. Apart from that, you can also use brand analytics tools such as etraKY BS to improve your product title. It can let you know if anything related to the product title area does not satisfy the Amazon listing quality score.


Use Backend Keywords in Amazon Seller Account

Most of you may not be aware of the fact that backend keywords also affect your Amazon rankings. These keywords are essentially hidden keywords and can be used in the backend section of your Amazon seller account. These keywords generally instruct the A9 algorithm that the specific product listing on the channel is mainly targeting keywords. You must consider backend keywords if you want your product to get notified by the A9 algorithm for Amazon rankings. Backend keywords should be added as meta tags, and you must fill out the five essential fields. Each line should be limited to a maximum of 50 characters. Remember that you are not allowed to exceed the limit; otherwise, Amazon will not be able to index your backend keywords. Here we mention some important rules you should follow while filling out the backend keyword field.

  • It will help if you do not repeat the keywords.
  • Avoid adding quotation marks, as it can reduce the overall character count.
  • Do ignore commas.
  • You must ignore using too many synonyms of the same keyword.
  • You can use spelling variations.

Make Your Product Description Readable

The product description of your specific product also plays an essential role in increasing your Amazon rankings. It should be readable, spontaneous, and convincing from a sales perspective. To follow that, you should add several bullet points with the description. It informs your potential customers about the product in an elaborate manner. You must focus on adding detailed, informative, and easy-to-read points. In the description as well, you need to add relevant keywords too. It will relate to expected customers and provides the SEO benefit of adding your keywords. Bullet points are elementary, as they can catch the customers’ eye on some of the specific features of your products. Along with the features, you can also add the product’s benefits in the description.

 

Reviews & Ratings are the Game Changer

Amazon’s reviews and ratings are also crucial factors that the A9 algorithm considers in the process of increasing your rankings on this platform. Usually, products that rank on the first page of Amazon have a quality review than others that fall beneath. You can understand from this that having a maximum number of reviews affects the click-through rates and eventually upsurges the overall sales that affect the product ranking. In this regard, you must work on getting more and more reviews from your valuable customers. You can send them a follow-up email or message on WhatsApp, asking them to leave their feedback. If you have negative reviews, you must look into the issues with your products and fix them as soon as possible. You can take the help of Amazon seller software such as etraKY BS to manage your reviews precisely. In this regard, you can also take the help of our entirely new refreshing eCommerce strategy called SCRAP.


Conclusion

Winning Amazon’s ranking is all about understanding what Amazon’s A9 algorithm has the expectations from you as a brand or a seller. There are various ways to optimize your Amazon product page and meet its algorithm’s expectations to achieve a decent ranking. Consiering the points mentioned above can effectively help you in this regard. Apart from that, you can take advantage of etraKY BS as a listing quality analytics software. It can help you in enhancing your listings and notifies you to add relevant keywords where it is necessary to add.

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Amazon Seller Feedback; A Quick Guide to Enhance Your Performance!

In the eCommerce business, you have two significant reputations for beholding; your brands and your own. These two are the elementary aspects of the ultimate success of this prominent marketplace site Amazon. Most brands fail to give much attention to their seller feedback ratings as they do their product reviews. But it is never the best choice to do so. Avoiding focusing on your seller feedback can drastically affect the overall performance of your brand. As an eCommerce brand, your feedback rating impacts almost everything. From your capability to make a sale to how Amazon views your account.

Investing time and effort into keeping this metric as positive as it should be is way more important. This particular blog will make you discover why feedback is essential and how it can impact your online business while selling your products on Amazon. We have also mentioned the importance and need of this. So, what are we waiting for? Let’s dig in and find out?


What is the Amazon Seller Feedback?

Before going any further, you should know what exactly Amazon seller feedback is. Seller feedback is completely different from Amazon product reviews. You must be aware of the Amazon star ratings. Based on a scale of one to five stars, these ratings provide other potential customers a fair idea of what they can expect if they buy your product, precisely in terms of product quality, packaging, shipping, delivery, and customer service.

 

Customers who buy your product have 90 days from their order date to submit their honest feedback. What Amazon does is, obtain the average of previous reviews gained to calculate your seller rating.

 

That is displayed in terms of star rating or a percentage rating. Customers from various locations can view this vital information along with your product page and seller profile on Amazon. If you want, you can track your seller feedback and view your customers’ reviews using the Amazon feedback manager tool in seller central. At this panel, you also have the advantage of removing the negative reviews of your customers.


Importance of Amazon Seller Feedback for Brands/Sellers

As an eCommerce brand or seller, there are numerous reasons to pay close attention to your Amazon seller feedback. We have mentioned some of them below that can help you understand their importance more accurately.


Upsurge the Chance of Winning the Buy Box

There is no argument that Amazon is used globally to make a quick purchase. Today in India, customers from various regions use this impeccable platform to make a purchase of their choice. Millions of customers and sellers automatically increase the competition of winning the buy box. However, winning the buy box efficiently improves your chances of generating more sales in the Amazon ecosystem. It is not that easy, but manufacturing and selling quality products, on-time delivery, and excellent customer service can help you attain positive Amazon seller feedback. It creates your image as a trustworthy Amazon seller.


It Affects the Purchasing Decisions of Customers

In online shopping, customers don’t have the advantage of analyzing a product closely. They don’t even have any salesman to answer their queries. All they have are several reviews to determine whether the product is trustworthy to buy or not. They quickly check your feedback ratings to make their shopping decisions. The right amount of positive feedback and rating can convince them to make a quick purchase without doubting you and your products. In this way, Amazon feedback affects the purchasing decision of your customers.


Poor Feedback Ratings can Remove You from Amazon

Since its beginning, Amazon has been obsessed with providing a quintessential shopping experience to its valuable customers. This eCommerce platform is very particular in terms of its seller’s or brand’s performance. It has performance standards that are crucial for you to maintain. In lack of meeting those standards can result in suspension or even removal of your Amazon account. Amazon seller feedback is one of those standards that should be maintained. It ultimately increases the importance of seller feedback on Amazon.


Provides you Competitive Advantage

A positive Amazon feedback seller gives you a competitive advantage. Not every customer tends to leave feedback after buying your products, read every product review on your page, or check your feedback score. But there is the probability that they may take a look at them. Having positive feedback can never hurt their trust and diminish their reputation in the Amazon marketplace.

 

It is even more critical when you are directly or indirectly competing with millions of sellers and brands out there. Every day, a number of new sellers are joining this platform, so having positive feedback can help you immensely in terms of competing with them.


How to Attain Positive Seller Feedback on Amazon

After knowing the importance of Amazon seller feedback, it’s your turn to know how to attain more positive feedback or reviews. The following points will help you to gain positive reactions from customers.

– Offer a fantastic product with adequate service.

– Implement early shipping of placed orders.

– Always keep a check on your stock availability.

– Implement informative and accurate product listings.

– Ask your customers to leave seller feedback.

All these factors can make your customers happy and convince them to buy your product in the first place. If you can satisfy your customers at every point, they can eventually leave positive seller feedback for you. The above factors are not only helpful in attaining positive reviews but can help you sell on Amazon without any disruption.

 

It can also help in upsurging your revenue. In this regard, you can take the help of some Amazon seller software such as etraKY BS. This software can help you in increasing your product visibility not only on Amazon but on various marketplaces.


Conclusion

Thus, you must have understood the importance of positive seller feedback on Amazon. The more impactful reviews you will receive, the more efficiently it can help your eCommerce business move forward on Amazon. This platform is not only a selling platform anymore but has become massive in the past few years. Customers believe in the name of this outstanding eCommerce channel. That is why Amazon prefers to have sellers or brands with good reviews and reputations in the market.

 

Besides that, customers also don’t prefer to buy from you if you have a history of bad reviews. Although you can’t be perfect all the time, mistakes can happen from time to time, and you can experience low ratings occasionally. But the fact is that you must do all the possible things in your power to diminish them. You should not lose hope but continue to please your customers constantly. Buckle up and work towards it enthusiastically.

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A Prodigious Guide to Amazon Sponsored Display Ad!

Amazon is the one gigantic eCommerce website in the world. It has effective control of the worldwide eCommerce industry. In the Indian market, it is considered as the number one platform to sell or buy anything. It has simplified the life of customers and sellers both. If one can buy almost anything from here, the other can sell anything. Being an Amazon seller, you can get tremendous benefits to boost your sales through Amazon-sponsored display ads. If you are still unaware of this term, this blog is entirely for you.

Amazon sponsored display ads allow you to target the customers on and off this platform. These ads will not only be displayed on the various Amazon pages but also on third-party websites. These ads can get displayed on the home page of this website to product detail pages. Customers can view them on the Amazon app through their mobile phones and laptops. There are many reasons to get convinced to implement this strategy into your online business. In this blog, we have mentioned some compelling reasons why you should apply this to your business and what Amazon-sponsored display ads are. Let’s dig deeper to know the importance of this strategy.


What is Amazon Sponsored Display Ads

Amazon sponsored display ads refers to product display ads. It’s an incredible marketing technique from Amazon that allows you to showcase your products to customers who have formerly viewed your products or similar products. Amazon introduced sponsored display ads back in 2019 to empower sellers and brands by increasing their reach. Since then, it has become popular among sellers, and many of them are using this strategy to attract more customers. Sponsored display ads are a quick fix for self-service display advertising that helps your brand grow on this eCommerce channel by engaging customers across their shopping journey. You must have seen these ads on the Amazon home page and other websites. It can efficiently help you retarget the customers who have viewed your products in the past but haven’t bought them. This ad can remind your potential customers about your products off Amazon too. Many sellers and brands have taken advantage of sponsored display ads in the past years. According to them, more than 80% of their sales come after getting along with this advertising strategy.


Advantages of Amazon Sponsored Display Ads

There are various reasons for applying Amazon-sponsored display ads for your brand. Here we have mentioned some of the impeccable reasons to use sponsored display ads for your business.

  • You will be able to target more customers from third-party websites as well.
  • Advertise individual products for the broader audience base.
  • Within 30 days, you can retarget those customers who have abandoned the cart.
  • You can control your budget and bids for sponsored display ads.
  • You can even track the overall performance of your ad campaign.
  • As an Amazon seller, you can precisely choose the placement of ads and target the customers based on their interests.
  • Sponsored display ads let you increase your brand awareness.
  • You can place your best seller product under your competitors’ listing.
  • It can increase the reach of your new product listings.

The hierarchy of Amazon-sponsored display ads is that you will be able to reach out to a broader range of customers in significantly less time. Eventually, it scales up your revenue faster than ever. Apart from that, Amazon sponsored ads provide you with the three major retargeting options.


Views Remarketing

In this option, you can target customers who have previously viewed your product but haven’t bought it within the past 30 days.


Searches Remarketing

With this particular option, you can target those customers who haven’t viewed your products but have searched for similar keywords as yours. To implement this option in a suitable manner, you have to apply the top-ranked keyword to your products. For that, you can use the etraKY BS as it provides you with the suggestion for using the right keywords to hike up your products’ search volume.


Purchases Remarketing

Using this particular option, you can effectively target those customers who have previously purchased your products. You can retarget them via sponsored display ads and add more revenue to your business.

One of the best benefits of these above targeting options is that you can use them smartly and customize your target customers on the basis of your business goals.


How to Create an Amazon Sponsored Display Ad

If you are an Amazon seller or used to selling your products on this enormous website, then you can take advantage of Amazon-sponsored display ads. Implementing this ad is quite simple, and it requires only a few steps:

  • First of all, login into your Amazon seller account.
  • Now create a campaign by using the campaign manager.
  • Then enter the product ASIN or the name of the product that you want to advertise.
  • You have to select a targeting option from the above-mentioned three.
  • Once you choose the targeting option, you must select your daily ad budget and bid.
  • Based on your targeting option Amazon automatically generates the ad creative for your campaign. You need to select the products you want to run the ads for.
  • Enter your bidding price, budget, and duration.

Now you can preview your sponsored display ad and submit that.

Amazon automatically extracts the product image, price, and ratings from your product page throughout this campaign. This ad provides a “shop now” button redirecting customers to your product page. This can also make it easier for customers to buy the products with just a single click. The best practice you can do for a successful sponsored display ad is always to keep an eye on your running campaign. You should continuously monitor and optimize it with time.


Conclusion

When there is an opportunity, why not use that? Well, Amazon-sponsored display ads are a whole way of advertising. If you want to beat your competitors, you must boost the impressions of your products. Although, in the eCommerce business, you should follow what suits best for your business. Apart from this ad strategy, you can also take the help of some eCommerce analytics tools such as etraKY BS. It helps you with listing quality analysis, stock availability analysis, maintaining price hygiene across the channels, and more. Keep in mind that any ad campaign will work when you maintain the quality of your products and you have positive reviews. It won’t help if your product or brand doesn’t meet the customers’ demand and the latest market trends. So before jumping into running an ad campaign, make sure that you are selling a high-quality product with minimum errors.

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Magnificent Product Listing Optimization Tips for eCommerce Brands!

To establish your brand successfully on eCommerce marketplaces, optimizing your product listing at times is essential. Selling your products online is not that easy; you need a lot of mechanisms to run your business profitably. However, eCommerce platforms have their set of rules and tricks that help you generate revenue, but optimization is something that you need to apply. To make your products visible and accessible to your customers, you need to execute the product listing optimization process.

If your product is not visible to your customers, you can’t generate targeted revenue. In the manner of optimizing your product listing, you can also take the help of listing quality analysis software such as etraKY BS. It can help you in remarkable ways in enhancing your listing quality. The eCommerce industry is booming significantly after the COVID-19 situation. Consumers prefer online shopping more than ever. However, it’s not an easy task for you as a brand to rapidly establish your brand value on multiple eCommerce platforms. That is why you require a well-maintained product listing. In this blog, we have mentioned some of the magnificent product listing optimization tips that can let your brand grow effortlessly.


Five Crucial Product Listing Tips for eCommerce Brands

A quality listed product has the power to convince the customers to buy your products. It’s a mystery that specifies listing a brand’s product in extension to multiple eCommerce platforms and ensuring its customers’ visibility score. This process manages the essential quality of your products in terms of image, description, title, meta tags, and keywords.


Product Title Should be Descriptive

Both customers and search engines appreciate a descriptive title in the eCommerce business. A well-written title makes the customers understand the nature of your product. The product’s title must contain the ranked keyword according to your product. It can help the customers identify your product in the search bar of multiple eCommerce websites. However, you have to implement different tactics on diversified platforms, as it won’t work the same for every channel. You should know that search engines depend on strong keywords and meta descriptions to identify your product. Adopting descriptive titles with relevant keywords signals search engines such as Google to rank your product effectively. You should keep your product title limited to the product name and version.


Apply Elaborative Product Descriptions

The elementary work of a product listing is to help your customers understand the product’s essential features. An elaborative but crisp product description can help your customers to make faster decisions regarding their purchases. Nowadays, every eCommerce marketplace allows sellers to highlight their products’ features below the title. So you should take advantage of this allowance and use it differently. You should mention the features of your product in the bullet points so that it becomes much easier for customers to read them out. Features should be written uniquely or potently enough to convince customers to buy your product. To generate enough sales, you must optimize it often. It has been proven that more than 40% of customers don’t buy the product if it doesn’t contain an elaborative product description.


Use the High-Resolution Images

The key to becoming a successful brand in the eCommerce industry is getting ultimate visibility. To increase the number of your sales, you need to represent your product with high-resolution images on eCommerce sites. Unlike physical stores in online shopping, customers only get to verify the product through the product images. It is essential to add high-resolution product images on various eCommerce platforms while listing your products for selling. To help customers understand the product better, you need to add precise and alluring images. However, some brands in the market don’t allow the customers to use the same image. So what you can do is privately click the high-resolution images of that specific product.


Create a FOMO (Fear of Missing Out) for Your Customers

You must have seen several phrases such as “Only two left,” “limited version,” or “hurry up” on various eCommerce websites. Well, these are the marketing tactics that sellers use to create a FOMO for customers. It reflects positively on the conversion charts. You can also use the same tricks to create a sense of urgency in customers. However, you must sell quality products if you are using such tactics; otherwise, you may have to take the pain of return and refund. Creating the fear of missing out is a significant marketing tactic businesses are using for their benefit. eCommerce sellers and major brands are also creating FOMO to sell their products promptly. In the following few ways, you can also create the momentum of FOMO for your potential customers.

– Use the version of the product highlighted in the title
– Advertise limited stock or hour sales to attract more customers
– Use the dynamic pricing strategy
-Explain the uniqueness of your product

To never lose a potential customer and generate handsome revenue, you need to understand that product listing optimization is a never-ending online business cycle. The moment you get overconfident, you are likely to be replaced. A customer always wants to buy something new and different, and perhaps this could be why Apple and Oneplus are selling millions of phone devices every year. Revisiting your product listing, highlighting new features, and adding highly ranked keywords can help in increasing sales.


Conclusion

You can not deny the specific fact that the eCommerce industry is getting crowded day by day. Thousands of sellers and brands join this club on a daily basis, and competition is automatically getting high. The one offering the best info is likely to win over those providing the dynamic pricing. The element lies in the product listing optimization, and all the factors and tricks mentioned above will work like magic for your online business. To increase your sales on various marketplaces, you need to implement product listing optimization efficiently. The eComm industry and the google market can also help you scale up your sales growth via the search engine results page. Customers should be able to find your product on Google SERP(Search Engine Result Page). In this regard, marketplace seller analytics tools such as etraKY BS can help you with this process. Not optimizing the product listing with time can badly affect your business. Why take this chance when you effectively do this optimization with the help of listing quality software anytime.

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Certified Reasons Your Products are Not Selling Online!


Selling Products on various eCommerce platforms is almost comparable to investing in the stock exchange market. You can experience success and failure both. Although, the difference between the two is that it is much more demanding to become a successful trader than it is to be an eCommerce seller. But challenges are here, too, and you need to be active and efficient to run your online business successfully. A lack of these can lead you to failure and decrease the overall sale of your products.

If you are the one who gets demotivated because of decreasing sales volume, then you should remind the words of William Edward Hickson. He said, “if at first, you don’t succeed, try, try, try again,” well, it implements selling products on various eCommerce platforms. It’s never too late; you still have the chance to boot up sales and generate astounding revenue. All you need to do is avoid past mistakes and learn new ways to help you sell your products more effectively. In this blog, we have mentioned some exact reasons that stop your product from selling out.


These Could be the Reason; Your Products are Not Selling


There could be various reasons behind your products not selling online. It can be the combination of the inaccurate product price, negative or no reviews, poor exposure to the product, or undesirable delivery time. Here in this blog, we have addressed several primary reasons your online products are not selling. Let’s find out and make the most of this blog post.

 

Distressing Product Reviews

Unsatisfactory or distressing product reviews can be the prominent reason behind not enough sales. According to a recent analysis, it has been found that more than 65% of online shoppers read at least one to five reviews before buying a product. However, receiving a negative review is not the end of your online business. Instead, It will help if you take it as a challenge. Offer your customers a solution to rectify the exact problem with the product. Responding to negative reviews with proper feedback can helps turn them into a positive one. Substantially, impressive product reviews have a lot of benefits, such as it helps in increasing customer trust, product ranking on the search bar, and revamping conversion rates. A proactive approach to prevent negative reviews is to get along with a marketplace seller analytics tool that can help you with its agile review management feature.


Inaccurate Product Pricing

It is likely that your online products are not selling because of inaccurate product pricing. You need to maintain the product price across various eCommerce platforms as a seller. A report says, more than 55% percent of eCommerce customers claimed that price was the most crucial factor that convinced them to shop with one particular seller over another. That’s why you should apply a dynamic pricing strategy to attract potential customers and turn them into valuable ones. To execute a dynamic pricing strategy, you should ensure that you have set a minimum price for your product, although you should not be the cheaper seller in the eCommerce market. To maintain the accurate price for your product, you can take the help of price tracking software available in the market, such as etraKY BS. It can even help the brands rectify the price breaching issues as well.


Inadequate Product Listing Quality

On the one hand, where we used to say, “do not judge a book by its cover,” unfortunately, online customers always judge a product by its cover photo. Poor quality product images and improper descriptions can be why your products are not selling. However, here you need to enhance the product listing quality of your online business. In this manner, you need to place high-resolution images of your products so that customers can see what your products look like. The title of your product should be based on high-ranked keywords. It helps the product to get visible in the search bar of the eCommerce website. The product description should be elaborative but in bullet points so that customers can easily read that. The description must include at least 5 to 6 main features of a specific product. However, before deciding on the product title and description, you must conduct keyword research. It helps increase your search visibility and rankings and can bring organic traffic to your business. Several product listing tracking tools are available in the market that can help you conduct keyword research.


Unsatisfactory Delivery Timing

Unsatisfactory delivery timing is another reason your products are not selling online. Based on a survey has found that more than 50% of online shoppers do not buy the products because the estimated delivery time is too far. However, you should look forward to robust shipping and delivery partners to accelerate the delivery timing. If you are an Amazon seller, you can join the Fulfillment by Amazon program. It can help you deliver the products as per your customers’ desires. For another eCommerce platform, you should look for a third-party logistics provider that delivers the orders within two to three days. Ensuring the desirable delivery time can reduce the probability of customers purchasing similar products from your competitors.


Meager Product Exposure

Inadequacy of product exposure can affect the sale of your products. It is necessary to expose your product in various ways for your customers. Non-exposure products can’t be able to attract the customers’ eyes and resulting in no sales. However, nowadays, there are several ways you can use to improve product exposure on various eCommerce channels. You can adopt a multi-channel retail strategy to promote your products outside the eComm websites. You can take the help of several campaigns and PPC ads to make it more visible to your customers. Some websites, such as Amazon, also offer sponsored ad campaigns that boost product exposure and let your sales grow immensely. Apart from that, you take the help of social media platforms as well. It also provides genuine exposure to your products and introduces your customers to your specific product.


Conclusion

Thus, we have covered five valid reasons why your products are not selling in this blog. We have also added solutions that can help you rapidly increase your sales volume. Being an eCommerce brand or seller, you should accept the harsh truth that a product listing is not a one-time task. It requires updating and regular monitoring to crosscheck your competitors and assure profits. Indeed, you can’t do all of this without the help of any automated software. Hence, several Marketplace seller analytics tools are available in the market, such as etraKY BS. It can help you enhance the quality of your listed products on diverse eCommerce channels and ultimately add profit to your online business. If you want to expand your eCommerce business, you must ignore the above reasons and become more enthusiastic about your products.

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Optimal Product Selling Ideas Amid Mother’s Day in 2022!

Mother’s Day is an enormous day to celebrate the love, affection, care, and struggle of a mother. A mother-child relationship is a natural and pure form of love that can’t be described in words. On the 8th of May, every year, we celebrate Mother’s day, and in the past few years, a trend has emerged to show your love for your Mother by gifting her something unique and trendy. This particular day has become the third-largest retail holiday across the world. For eCommerce brands and sellers, it is a magnificent opportunity to generate sales and attract customers by offering them unique and trendy products.

In 2021, the total Mother’s day spending by Indian customers was around 11 billion. This figure shows that customers are eagerly waiting to purchase gifts for their moms this year too. So, why not help them during their hunt for the perfect gift. By following the latest market trends and past shopping data of customers during this time, you will find out what customers really want. According to the recent report of the National Retail Federation, Mother’s Day spending is expected to increase by somewhere between 3 and 4 billion this year. In this Mother’s day centric blog, we have mentioned the trending product range this year. You can also generate exceptional sales by selling these on various eCommerce websites.


What Influences the Customers Spending on Mothers Day Gifts

Before going any further, you must understand that gifting is an art, and those who want to give something, especially to their mothers, will always be influenced by the situations and market trends. The COVID-19 pandemic has almost changed customers’ perspectives, especially when choosing a gift for someone. Now customers are more into spending on something to help their loved ones maintain a healthy lifestyle. Here we have mentioned some of the points that can help you choose the right product to sell during the Mothers day event.

 

  • Ever since the pandemic occurred, the lifestyle has been changed upside down. According to a survey conducted by Amazon, more than 58% of customers are now buying self-care products frequently. The pandemic has turned more consumers towards spending on pampering and wellness products. Eventually, it boosted the bath, beauty, and spa products category towards the favored gift for Mother’s Day. As a brand and seller, you can choose these products to sell on Amazon or any other eCommerce platform for Mother’s Day.
  • The changing climate has also influenced the shopping behavior of customers. These days buyers are also interested in shopping the eco-friendly products. It is on the priority list of gift-givers and receivers. This Mother’s day, there is an immense probability that customers may choose eco-friendly products as a gift for their beloved mothers. Hence, you can also choose to sell products from this category as well to boost the sales this Mother’s Day.
  • The COVID-19 pandemic has affected the travel plans of eCommerce consumers. Now when we are returning to normalization, travel plans are once again on the top list of consumers. Everyone wants to get out of their city and visit their favorite destinations along with their loved ones. So this could also influence the gifting idea of shoppers; they may end up purchasing travel kits and accessories related to traveling for their Mothers.

Trending Products for an Ideal Mother’s Day Gift


As Mother’s Day is coming closer, the search volume for keywords related to this day’s gifts has skyrocketed in the past few days. But as a seller or a brand, you need to know what products those searches lead customers to and, more importantly, which gifts they choose to buy. Following detailed information about the gifts from various categories may resolve this issue for you and help you choose the right product to sell.


Wellness and Self Care Products

The largest eCommerce channel Amazon provides insight into the specific types of gifts that customers are looking for on Mother’s Day from the wellness and self-care category. Some products related to this category are foot, and body massager, Blood pressure and diabetes tracker, vitamin supplements, protein shakes, essential oils, bath salts, aromatherapy, candles, etc. All these products are the ideal gift for Mother’s Day, and to accelerate your sales during this event, you as a seller or brand can choose to sell these products online.


Luxurious Items

Luxury items are always the top priority gifts for treating loved ones, especially Mothers. That’s why customers are growing their interest in purchasing luxurious products. There is no argument that perfumes and jewelry are evergreen go-to gifts for Mother’s Day when it comes to luxury. If you are an eCommerce online seller, you should choose items from these two categories to sell.


Home Decor & Kitchen Appliances

Home and kitchen are primarily the two venues that Mothers solely rule. That’s why customers are looking for products related to home decor and kitchen appliances. Online searches for dinner sets, decor items, bedding, and fancy utensils have increased amid Mother’s day gift preparation. Personalized gift items related to home decors such as photo printed coffee mugs, cushions, and frames with personalized messages for mothers are also trending. So as a brand or a seller, if you want to generate decent revenue, you can choose to sell products from these two categories.


Sustainable Eco-Friendly Gifts

When customers want to gift their loved ones, they always want to choose products that may sustain them for longer and strongly affect the receiver. Undoubtedly, Mother’s Day is the emotion itself; that’s why customers look forward to purchasing sustainable gift items, and that will be great if it is eco-friendly. The eco-friendly candles, handmade bamboo gift cards, and in-house plants are also some trending gift options. You can also sell these products on various eCommerce websites to boost your sales and take advantage of the Mother’s Day event.

Apart from the product mentioned above, the demands for fitness watches, branded bags, and customized tumblers are also high. As a Seller or brand, you should also look forward to selling these items to attract customers for Mother’s Day gifts.


Conclusion


Only two days are left for the Mother’s Day event, and sales are already going on various eCommerce platforms. This is that time of the year when you can boost your sales by selling the products that are highly in demand. Thus, you can add more profit to your business by selling the products from the above categories. While selling Mother’s Day-centric products, you may face some issues related to product listing or maintaining price hygiene. However, to get these problems fixed, you can take the help of any powerful brand analytics software such as etraKY. It can enhance the quality of product listing and help you maintain the price of the products on various platforms.

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