Request a Demo

You must have seen that some products on eCommerce platforms indicate that the products are out of stock or unavailable when you try to complete the final checkout process. Now think from your business perspective about how this situation will impact your customers and your business parallelly. A customer can move to your competitor if they find that the product they want is out of stock. They can simply buy it from some other brand and may not turn back to you in the future. Out-of-stock products can drastically affect the overall growth of your online brand. It can affect your market credibility and your revenue rate as well.

Indeed there are consequences of out-of-stock, but it is the harsh reality of eCommerce business. At some point of time, you may have to go through this situation due to various reasons. But it can’t be the end of your business; you can still make your business profitable by intelligently handling the Oos situation. The first rule of tackling this situation is to get along with stock availability analysis software. Stock availability is part of our SCRAP model; you can read about it in detail by clicking on this link. Let’s see how you can handle the Out-of-the-stock situation more effectively by implementing the following ways.

Handle The Out of Stock Product in the Following Steps

Let Your Customer Know About Oos Products

As an online brand, your customer may experience the Oos (out-of-stock) situation in scenarios; first, the product is not available in your stock, and secondly, you have discontinued the specific product. However, in both scenarios, you should inform the customer by simply labeling such products as out of stock on your product page. If there are chances of the product returning in stock soon, you should allow the customers to add such a product to their wishlist, and once they get back in your stock, you need to inform them that the product is back in your stock.

You can simply send a notification on the customer’s mobile by informing them that the product they wanted is now available. Such practice provides an assurance to the customer that it is worth waiting a little longer to buy their favorite product. It can help you keep your customers engaged with your brand and let you escape the consequences of the Oos situation.

Provide Alternative Recommendations

Suppose customers are looking for any specific product from your brand that is not available in your stock. You can handle this situation smartly by recommending some alternative products. If you have multiple numbers of existing customers, you must have an idea of their shopping behavior or what kind of product they usually buy from you. Based on that, you can recommend an alternate product to them. To implement this step, you can add a recommendation product page that automatically pops up whenever a similar product gets out of stock. It can help you avoid missing out on a sale and simultaneously keep your customers interested in your brand. This compelling step can help you prominently in handling the horrific out-of-the-stock situation.

Clearly Showcase the Availability Status

One of the most extinguishing ways to avoid out-of-stock product situations is to always provide clarity on the unavailability of products. As soon as you get to know that any specific product is not available in your stock, you can mark the product as unavailable on your product page. It can help you never disappoint your customers and assure them that it may become available in a few days. This tactic can also limit your customers from moving to your competitors. If you’re selling such products in multiple sizes and colors, you should also mention the availability per their size and color. This way, you can prominently handle the out-of-the-stock situation without hurting your conversion rate and losing your loyal customers.

Implement a Pre-Order Formula

In the process of handling out-of-stock product situations, it can be an excellent way if you implement a pre-order formula. You can offer your customer to pre-order those products that are not currently available in your stock, but they can get back in stock soon. Such a tactic can behold your customers and their trust in your brand. This specific strategy can also secure your sale even if the product is not yet available in your stock. Apart from a pre-order strategy, you can even offer them a longer shipping time to handle the Oos situation effectively.

If your customers already know you and always get back to you for any specific product, they may wait a bit or pre-order in case of product unavailability. But this tactic may not work on a potential customer. To successfully implement this practice, you may be required to provide all the essential information to your customers, such as when they may get the product, how long they have to wait, and if they need to make the payment on a prior basis not. Make sure to fulfill the order on the promised date if you offer your customers the pre-order feature.

Always Ensure Your Stock Availability

Limiting your products’ unavailability is best to avoid the out-of-stock situation or handle the Oos situation. To avoid this situation, you always need to watchdog your stocks and know what is in your stock and what’s not. However, it is not an easy task, and one can not do it in an accurate manner manually. You may require an automatic stock availability analysis software such as etraKY BS.

It notifies you whenever a product gets out of stock to get back in stock. Once you know that a product is no longer available in your stock, you can simply refill your stock and escape the situation of Oos. In such a way, you may never face the situation of product shortage. Sometimes because of, various on-ground problems related to manufacturing the products can arise in the Oos situation, and you can handle implementing the above steps.

Conclusion

In such a way, you can efficiently handle out-of-stock product situations. Its’ 2022, and there are various ways to tackle the Oos situation without affecting your conversion rate and the trust of your customers. Gone are the days you had to only rely on manufacturers to provide you with the stock on time. Nowadays, you can still establish a satisfying relationship with your customers even if you are experiencing a stock-out situation. In this way, you can secure your every sale and ultimately generate decent revenue. To drive more and more sales that too in the Oos situation points as mentioned above can help you tremendously.

Informing your customers about the unavailability of a specific product or restricting the visibility of stock-out products can work in your favor. These strategies can effectively help you drive customer engagement and sales while being in the Oos situation. To resolve this problem permanently, you should subscribe to stock availability analysis software. Such software can save you from getting into the stock out of the situation and always watchdog your stocks.

To start an eCommerce business in a full-fledged manner, it is essential to implement automation with it. Every aspect of online business should be handled effectively. There are multiple tasks that you need to handle on a daily basis if you are in the process of establishing your eCommerce brand or have already started your journey. Managing stocks, payments, maintaining pricing across channels, implementing accurate product listing, etc., can not be done effectively without automation. It may require a lot of time and effort to manage all these aspects of this massive industry if you think you can do it manually or in a traditional way.

It doesn’t matter how hard you work to make your brand stand out in this competitive world. All that matters is how effectively you are executing every step and how well you are serving your customers. During the expansion of your business, you may experience the need for automation automatically. Without taking the help of automation, the rapid growth of your business might get stuck. It will help if you are assured that you are selling the right products and efficiently fulfilling the customer’s demand. In this blog, you will learn about multiple startling ways to automate your eCommerce business and its requirements.

Why Do You Need to Automate Your Online Business

Since we entered the compelling world of digitalization, customer expectations have become higher than ever before. They want everything in an appropriate and well-managed manner. Automation is the need of this hour to provide dynamic customer service and manage your business efficiently. Today, various software available in the market has compelling automation capabilities to enhance every aspect of your online business. Let’s concentrate on some of the astonishing ways to provide automation to your eCommerce business.

Spectacular Ways to Automate Your eCommerce Business

Manage Your Reviews & Feedback

As an eCommerce brand, you must know the importance of reviews and feedback. It has the capabilities to make or break your entire business. While shopping for any online products, more than 65% of customers rely on online reviews. If they find that your products contain various positive reviews, they can buy the product in one go. On the other hand, even if you are selling a great quality product, but you do not have positive reviews or there are no reviews at all, it can drastically affect the shopping decision of customers.

To escape such a situation, you need to encourage your customers to leave their valuable feedback after making a purchase. In this regard, you should send them emails and messages from various mediums. But the most critical factor is whether you are managing your reviews or not. Take it straight; you can not manage your reviews without automation. An analytical software such as etraKY BS with the review management feature along with various other features can help you with it. It can manage all reviews in a single dashboard and let you concentrate on each feedback. To know more about the review management system, you can click on this link.

Keep an Eye on Your Stocks

Traditionally managing your stocks can put you in the situation of Oos (out-of-stock), and such a situation can disappoint your customers and may weaken their trust in your brand. But on the other hand, if you implement automation to this aspect of your business, you can not only generate ultimate revenue but also build a solid customer base. Several software in the market works as a stock availability monitoring tool. It works as a watchdog and keeps track of your stocks effectively, and such software sends you a notification every time a product gets out of stock or back in stock.

In this way, you can keep your stock updated and can provide a pleasant shopping experience to your customers. Such automation is necessary to stay competitive in the market because once a customer experiences the Oos situation, they can quickly switch to your competitors.

Re-Target The Abandoned Cart Customers

According to the latest survey, approximately 72% of shopping carts get abandoned by customers because of various reasons. However, by taking the help of automated software, you can re-target those customers to come back and complete the checkout process. There is multiple powerful software available in the market that automatically reminds the customers about their abandoned carts. In this process, all you must do is integrate your ERP system with such software that can automatically send emails regarding the abandoned carts to every customer. Sending manual emails to every customer is a time taking process, so it’s better to take the help of automation.

Analyze the Every Move of Your Competitor

In the process of generating tremendous sales and building a vast customer base, you must keep an eye on every move of your competitors. It can affect your business if you do not analyze their strategy and offer something more specific to your customers in comparison to your competitors. But how will you do that? It is pretty tough to know every move of your competitors without taking the help of any robust competitor tracking tool. Such software can work effectively and provide accurate results by analyzing every move of your competitors. This kind of automation can effectively let your business survive in this fiercely competitive era of eCommerce. Apart from that, such automation can also help you stay competitive and intensify your overall business growth.

Accurate Product Listing

As a brand or seller, you need to list your products on multiple eCommerce platforms before you start selling them. You need automation to execute this process successfully by adding high-resolution images, elaborative descriptions, and engaging product titles and videos to your product page. You should do this part of the eCommerce business appropriately because it lets your product appear in the search results on multiple platforms. Adding relevant or top searched keywords with descriptions and titles is required to make your products searchable.

However, we are all human, and we are prone to make mistakes, but a single mistake regarding the listing process can have an adverse effect on your online brand. However, with the help of listing quality analytics software, you can execute this aspect accurately. Such software can notify you whenever a listing goes incorrect or requires any enhancement.

Conclusion

Thus, these are some of the fundamental reasons why you need to automate your eCommerce business and how you can automate it. In today’s world, speed matters a lot; none of the businesses can survive for a longer time without automation. This scenario is not only in the eCommerce industry but also in other industries. Automation is the only way to help your business expand and flourish to meet the deadline and serve your customers dynamically. Customers prefer online shopping because they can buy almost anything sitting in their comfort zone.

They want their order delivered to their doorstep as quickly as possible. To meet such expectations of your valuable customers, you need automation in your online business. As mentioned above, various software available today can automate the various aspects of your business.

This Independence Day, along with enjoying the grace of Freedom, do your part to enhance your online presence and attain the equivalent Freedom in online business. As we all know, Independence day is at the door, and it is time to celebrate this day by upscaling your eCommerce business to the next level. In the past two years, due to the Covid-19 pandemic, this special day has been celebrated virtually. Still, when the situation is much in control, and people are partially in relaxation mode, it is a special year for all of us to celebrate the glory of our Freedom.

As an eCommerce seller or brand, you can also prepare your online store to make the most of this occasion. Amid Independence celebrations, just by implementing a few excellent tactics, you can attain astounding benefits. A bunch of upcoming Independence sales is knocking on the door on various marketplaces. So, it can be an excellent opportunity for you as well to make the most of this patriotic holiday. In this blog, we will mention some compelling tactics you can use to thrive your sales during upcoming Independence Day celebrations.

Six Rewarding Strategies to Let Your Online Business Thrive

Sell Products That Defines the Freedom

Believe it or not but during Independence, the feeling of patriotism is at its peak, and customers embrace each and every aspect of Freedom. During this period of time, several accessories and products that define our Freedom acquire maximum chances to be sold out on marketplaces. Thus as a seller or a brand, it can be an excellent opportunity for you to sell several products such as tricolor bands, apparel, badges, mobile covers, cushions, and tricolor ethnic clothes for men women, and children. According to recent research, it has been found that the demand for such products increases during these occasions every year. Thus, an online business can also make the most of this opportunity and increase their sales immensely.

However, you can face fierce competition during this time, so to keep your products visible to your customers, you need to implement a practical listing quality analysis. In this regard, you can use etraKY BS to make your listing effective and efficient in terms of attaining maximum sales.

Announce an Online Freedom Contest

During the Independence Day Sale, as a brand or a seller, you can run an online contest for your potential customers by using various social media platforms. It can be a mind-blowing idea to snowball your sales and power up your eCommerce brand. An engaging contest to grab various products at discounted prices can capture the attention of numerous customers and encourage them to participate. You can ask multiple Independence day related questions through your social media pages and offer them eye-catching rewards. You can initiate a registration process to be a part of your contest. Some of you may not find it relevant but understand that customers always find it alluring to get an attractive product as a reward at a minimum price. Take a chance and try your luck; it can be a profitable affair if you run such a contest with full enthusiasm and efficiency.

Reinforce Your Listing Quality

As an eCommerce brand, all your selling tactics can work when your products appear in the search results on various marketplaces. In this regard, you must add relevant keywords in your product’s description and title while listing it on eCommerce sites. A captivating strategy to reinforce your product listing quality can help your products become searchable for your existing and potential customers. Especially keywords have the immense potential to let your products appear in the search results. For instance, if you plan to sell tricolor phone covers, you can add Freedom, tricolor, phone covers, etc., as your relevant keywords.

If you think adding keywords is a complicated process, believe me, it’s not; you just have to analyze and think from your customer’s perspective. Collect your thoughts and think again that if a customer wants a tri-color product for the Independence day celebration, what words will they search for? This practice can let you attain your goal; on the other hand, and you can also take the help of a listing quality analytics software such as etraKY BS; it can guide you through adding getting accurate product descriptions and titles. You should also add high-resolution images of your products to enhance your listing quality.

Run Social Media Promotions

Social media is a great platform to run your promotions and share deals with your customers on any holiday, whether it is Independence Day or any other day. To gain benefits from this freedom festival, you need to apply some marketing tactics to promote your products rapidly on Facebook, Instagram, Pinterest, etc. Try to boost up the patriotic feeling in the customers by making them remember what the contribution of our great revolutionaries in the freedom fights was. Add this emotion to your product and then run your promotions to attract millions of eyes.

You can share a strong brand message related to Independence day on social media platforms. Attracting eyes can be complicated sometimes, but if your promotions can hit the heart of the customers, you can get success as well. Always remember that Freedom is an emotion for Indians, and there is a big chance that they will turn up to such promotions and contribute their share to hike up your sales.

Power Up Your Marketing Strategy

Before anything else, you must make a solid marketing plan to inform your customers about Independence Day’s upcoming offers, discounts, and contests. Being in the eCommerce industry, it’s never too late to start promoting your products through various promotional emails, social media posts, campaigns, etc. Determine one time, collect your assets, select your targeted audience and shoot the promotional emails at least two or three days before you start your Independence day flash sale. It is better to start early to stand out from the competition and make it a successful marketing strategy for your eCommerce business. As Independence day is around the corner, you need to plan every aspect of your marketing strategy step by step.

Check Your Stock Availability

It is an essential factor for eCommerce businesses before you implement any promotions and campaigns amid Independence day. Any product you are going to sell should be available in your stock effectively during the sale period. Suppose a customer wants to buy any specific product, but at the same time, it shows that the product is out of stock, which can affect your overall brand image. The out-of-stock situation can let you lose both your potential and your existing customers. Eventually, it can affect the growth of your online business by limiting your revenue. To always keep an eye on your stocks, you can take advantage of any stock availability software such as etraKY BS. It sends you the notification whenever a product gets out of stock or back in stock.

Conclusion

Hence these are some specific strategies you can use to celebrate the power of Freedom by making the most of this time. These strategies can let you attain more and more customers during this festive aura. As a brand or a seller, it can be your big chance to increase your sales and increase your customer base. Always remember that customers always want to have something unique and attractive. Offers, discounts, and contests always attract their eyes. So it is best to follow the strategies mentioned above if you want to increase your revenue and mark your presence in the marketplaces. In this regard, powerful brand-centric software like etraKY BS can help you immensely. It can let you perfectly attain all your goals.

Whether it is eCommerce or any other business, everyone has the only ultimate goal to generate as many sales as possible. Specifically, in the eCommerce industry, various factors influence a customer to buy your product, such as product reviews, images, descriptions, and pricing. Pricing is a crucial factor affecting the customer’s shopping decisions. That is why to reach the buy box section on Amazon; it is necessary to implement a robust pricing strategy.

A solid pricing strategy doesn’t mean that the price of your products needs to be too low or too high. The primary motive behind this is to implement pricing strategies that can attract your customers and add value to your business. In the enormous world of eCommerce, where customers have thousands of product choices, the price can prove to be a deal-breaker for you. According to a recent survey, only a few percent of customers do their research before buying a product online. A significant number of customers do the pricing search by visiting various eCommerce platforms. They usually visit the other platforms to compare the price of the product they want to buy. Pricing is one of the essential aspects of etraKY’S SCRAP model, and you can click here to know more about it in detail.

In this particular blog, we have mentioned some essential factors that can help you implement a decent pricing strategy for your Amazon products.

Spectacular Ways to Set Up the Price for Your Amazon Products

Before setting up a price for your Amazon products, you must go through several calculations to help you implement an intelligent pricing strategy.

Calculate all the Costs and Fees

Before deciding on your products’ selling price, you must find your overall cost. The actual cost of a product involves a lot of factors that need to be considered at the time of setting up a selling price of the product. To calculate total costs, you need to consider the following:

• In order to determine the total manufacturing cost of the product, you need to assess the cost of the raw materials used to manufacture the product, such as clothes, plastic, fiber, wood, metals, etc.
• Find out the actual cost you spend on storing the products in a warehouse. You must also calculate this price if you are an Amazon seller using the FBA(Fulfillment by Amazon) service.
• Figure out the shipping charges you need to pay to move your products from the manufacturers to the warehouse and then deliver them to the customers.
• Evaluate the price of the ad campaigns you run to promote your products.
• Calculate the return fee by analyzing all the profit margins that you have lost because of the return, including the 20% return charge that Amazon keeps a commission on returned products.

Hence, before fixing the actual selling price of the product, you must figure out all these charges involved in selling your product on Amazon. All these calculations can help you set up an accurate profit margin on every product sold. Apart from that, you can also get along with a product price analysis software such as etraKY BS. It can provide you with the necessary information regarding your competitor’s price and then help you to set a great price for your product.

Get to Know Your Customers

Knowing your customers appropriately can also help you set a reasonable price for your Amazon products. To increase your profitability, it is essential to read the mind of your customers and know what they consider before buying any product on Amazon. To understand them, you can go through the review and rating section. Here you can find helpful information such as complaints about the products and the other preferences of the customers. Most customers prefer to buy products at a lower price, so you need to apply some tactics in such a scenario. Suppose if your product costs rs200, you can set it for rs199. It can make them think that they are buying a product from the range between 100-200. Analyzing the customers’ minds can also help you set up the price of your upcoming products.

Analyze the Pricing Strategy of Your Competitors

The eCommerce marketplaces are pretty competitive when it comes to pricing. Remember, you are not the only one in the market; many others are selling similar products as you. To make your Amazon business more profitable than ever, you must analyze your competitors’ pricing strategies. Search for similar products on Amazon and find your competitors. It can be a crucial process, especially if you are a new seller or brand in the industry. Find out your competitors’ prices and then set a reasonable price for your products.

However, if there are customers who prefer to buy low price products, then the customers who prefer to buy a quality product at a decent price also exists. So, keeping all these factors in mind, you can successfully set up an original price for your product. In this regard, you can also take the help of competitor price tracking software such as etraKY BS. It can provide you the visibility of your competitors from various channels in a single panel. It can help you analyze your competitors’ pricing strategies more effectively.

Take the Help of the Automated Pricing Tool

If you sell products on Amazon, you must know that you must win the buy box section to increase your sales robustly. The majority of customers want to buy a product at a lower price. So there are more chances that the lowest product price of any category may win the buy box. Now the problem is how will you get to know the lowest price of any product? At Amazon, you can take advantage of the automated pricing tool that can automatically set up a reasonable price for your product depending on the changes in prices of your competitors.

It can help you be competitive and win the buy box. You can use this advanced service of Amazon before setting up a decent price for your products. This tool can save you time every time you spend evaluating your competitors’ prices.

Conclusion

In such a way, you can also implement the strategies mentioned above to set up an accurate price for your Amazon products. Setting up decent product pricing may take time, but spending the required time on this aspect of your business is highly recommended. Pricing can be one of the reasons if you are missing out on obtaining a higher profit margin. All your efforts can be unsuccessful if you cannot set an advanced pricing strategy for all your products. That is why it is essential to gain customer insights, competitors’ pricing strategies, and the calculator of the overall cost of a product.

All these factors can help you fix your product’s selling price. If you are still ignoring this essential aspect of the eCommerce business, it can be the reason for your business’s failure. So before anything else you must focus on setting up dynamic pricing for your Amazon products. At last, we would like to suggest that instead of taking the service of Amazon’s automated pricing tool, you should go for etraKY BS. It can help you in many ways, from analyzing your competitor’s pricing to helping in maintaining price hygiene across the channels.

Amazon is undoubtedly one of the substantial eCommerce marketplaces all over the world. It is one of the famous and most recommendable eComm platforms in India as well. Most of us use this compelling marketplace to earn a wealthy living, from sellers to brands. If you want to establish your business as an online brand, you can sell your products under your private label on Amazon.

At Amazon, you have the advantage of selling your products with your private label. It allows you to start your product line and make your brand popular among millions of customers. This unique strategy can also help you to stand out from the competition. It also has the immense potential to generate significant revenue for your business. If you were not aware of this term before, this blog provides you with further information regarding private label products. This blog covers what private label products are and why they benefit you. So let’s get in and find all the crucial information about it.

What are Private Label Products?

A private label product is basically manufactured by one company to be sold to other individuals who want to sell those products with some modifications and by their own label on them. Modification is your choice, and if you want, you can sell the product as it is just by affixing your brand label on it. But it can be more beneficial to sell products with slight modification because there is no use in selling the same product as your competitors are already selling. Suppose the customers are already complaining about the exact product you have decided to sell, they may also complain about yours.

But if you sell that product by doing some rectification, there is the possibility that customers may like your product more than others. To establish your brand on Amazon, you must sell private label products. To make it a hassle-free process, you can take advantage of Amazon’s FBA (Fulfillment-by-Amazon) service. You can get your products from Alibaba and any other wholesale traders as a seller.

What are the Benefits of Selling Private Label Products?

If you are still have confusion about whether to sell private label products or not, you need to check out the spectacular benefits of this business idea. Doing it adequately can be beneficial for your online business. Let’s see what the benefits of this unique business idea are.

Product Customization

The unique benefit of selling private label products is that here you have the opportunity to customize the product according to your thoughts and choice. But if you sell someone else’s products, you have no right to say anything about their product’s features and quality. You just have to sell the product blindly. On the other hand, if you are selling private label products, you can add more features to them to delight your customers. It will even make your business differ from other competitors present in the market. As a brand, you can even sell personalized products to your customers and earn their credibility as well.

Advantages of Having Own Brand

Why sell others’ products when you have the capability to sell your own products under your brand label. It provides you the enormous opportunity to upgrade your profile from being a seller to converting yourself into a brand. Having your brand can be a thrilling experience in your life. Once you start selling good-quality private label products, you can build a powerful brand with a robust customer base. Having your own brand can help you get more customers and ultimately add value to your business. So it will be best to sell your private label products.

Minimum Competition

If you are already an Amazon seller, you must have the experience that there is significant competition on this platform. Thousands of sellers are selling a similar product as yours. Customers have various options to buy products from their choice of sellers. Hence, establishing your online business on various platforms can take a lot of time. But if you sell the same product with your own label and enhance the product’s quality, customers will surely want more from you. Apart from that, if you want, you can choose an entirely different product by analyzing the trend and demand of the customer. Here all you need to take care of is to select a product that has something unique that others are selling to catch more eyes.

Potential of Generating Higher Revenue

If you have the potential to make your brand and sell the items under your private label, that too without disappointing your customers, well we have to say that you are very close to generating decent revenue. Lowering the competition by selling unique or enhanced products can automatically increase your conversion rate. Once your brand attains popularity among the customers, you can add more products to your list and gradually grow your eCommerce business.

Initially, private label products may require a hefty monetary investment, but they can benefit you in the long run. So it is worth getting into this business and selling private label products.

Consider These Attributes to Select a Good Product to Sell

So if you have decided to sell private label products, you have to select a robust product to sell on Amazon. Before selecting a product, you need to consider the following attributes. It can help you with choosing the right product to sell.

• The product should be light in weight and should be able to fit into a small flat box. The weight of the product should not be more than two pounds. It can help you save more on shipping from the manufacturer and the Amazon FBA.
• Do not depend only on seasonal sales and choose products that can only get sold during Diwali, Christmas, Holi, or any other big festival of India. It will be best if you go for such products that can always be in demand.
• You must choose such products to sell that require no legal paperwork and are easy to manufacture, so you get the products on time and save yourself from stocking out. To manage the stocks, you can also take the help of stock availability software such as etraKY BS.
• Avoid selling uncomplicated products such as electronics and fashion apparel. These two product categories always carry the chances of returns and customers’ complaints regarding the product’s quality, size, and color.
• Always look out for such a product that has the potential for improvement so that you can buy them and customize them according to you.

Conclusion

If you have always dreamed of having your own brand, now you have the opportunity to fulfill your dream. Believe it or not, selling private label products on Amazon is one of the tremendous business opportunities that let you start your own product line. You can say that becoming an online brand is now in your hands whether you want to leverage this chance or remain an essential seller only. However, there are several factors that you should take care of in the process of order fulfillment. Keep a constant eye on your stocks, add high-resolution images and videos, and follow the SEO tactics. Some of these aspects can add extra value to your online business. To implement these things accurately, you can take the help of an eCommerce brand analytical tool such as etraKY BS.

In this digital world, if you want to expand your eCommerce store on several platforms, you must make your products visible to potential customers. If you ignore this fact, you can miss out on various benefits of this industry. Customers making an online purchase will always search for a specific product on Google or the platform’s search engine. They can buy your product only when they find your product on the search engine. The global eCommerce industry provides you the opportunity to increase your product visibility and let the customers find your products. There is no such business model as eCommerce that is automatically adapted for expansion. Targeting a massive customer base is not that easy but doing it in an accurate digital form has made it accessible for so many brands and sellers.

You need to follow the eCommerce product page SEO guidelines to make your product searchable on multiple eCommerce search engines. A recent report shows that more than 70% of customers search for a product before buying it. That means online product visibility is an essential factor in terms of selling your product promptly. If your sales are not performing well, it means that there is some loophole in your eCommerce product page SEO, and you need to optimize that as soon as possible. Optimizing your product page to make it visible and searchable for your customers is crucial. You can click on this link to learn about the importance of search results.

Here in this blog, we have mentioned five do’s and don’t for eCommerce product page SEO. Let’s dig in and find out what you should and shouldn’t do to increase the visibility of your products.

Five Do’s of eCommerce Product Page SEO

You need to understand the fact that while dealing in the eCommerce industry, exposure is reasonably necessary. Unlike a physical store, online stores don’t have a sales executive that showcases their products in front of their customers. So it is essential to provide that necessary exposure to your products to make them visible to your potential customers. That is why a well-optimized product page is vital for any online business. Always remember that customers already know what they will buy, and they will search according to that. All you need to do is make your products searchable to them to sell your product in the first place.

Apply a Robust Keyword Strategy

It is the one and only rule that can increase the visibility of your product on various search engines. You need to apply a robust keyword strategy to make your product visible to your customers. With little research and patience, you can surely be able to get those relevant keywords that can make your product visible in the search bars. While applying a robust keyword strategy, you should make sure that you are focusing on the search volume of the keyword along with its ranking and search relevance. You should always select keywords relevant to your product that customers will probably search. For example, if you sell online bags, you must add all the relatable keywords to the product page. To add more relevant keywords to your products, you can take the help of eCommerce analytics tools such as etraKY BS which will help you in identifying the performance of the added keywords.

Upgrade Your Product Title and Meta Description

For a high-quality eCommerce product page SEO, you must focus on your product title and meta description. These are the two vital aspects of eCommerce SEO. There are several factors that you must consider while adding a product title. You should always include your brand name, product name, model number (if applicable), color, size, material, and other relevant information along with your product title. Apart from that, meta descriptions advertise your product page to show up on various search engine results. The eCommerce meta description is basically like a short tweet that is capable of attracting costumes from various sources. Thus, these two factors are unavoidable if you want to implement an effective SEO practice.

Add Exclusive Product Description

Since you are not personally handling your customers and presenting your products to them, it is essential that you must add complete information regarding your products. Always try to think from a customer’s point of view about why they should buy your product? It can not be negligible and must be something that makes you stand out from your competitors who are ranking on the same page. That is why it is crucial to add unique and exclusive product descriptions that can attract the customers’ eyes. You must add relevant keywords with the description as well. It should always be in bullet points to make it more readable for your customers. Must add as much information regarding your product to make it buyable.

Add FAQs to Your Product Page

The eCommerce industry has said that the best online retailers must have an elaborative product page. To make your eCommerce product page more elaborative, you should add high-quality content to your product page to rank it on the search engine results page (SERP). It is where you need a FAQ (frequently asked question) section on your product page. It can also help your customers to know more about your product. You must add all the relevant questions that customers might have in their minds regarding your product. It is also another way to inform your customers more about your product. You should also add focused keywords along with this section.

Always use High-Resolution Images & Videos

Unlike a brick-and-mortar store, customers don’t have the liberty to analyze a product while shopping from an online store. All they have are images and videos to go through your product and then make their final decision whether they want to buy your product or not. To convince potential customers to buy your product, you must add high-resolution images and videos to your eCommerce product page. Images and videos somehow bridge your product and customers, considering they can not touch your product physically. Add high-resolution images and videos to give your customers a more comprehensive view of your product. In this regard, getting along with a product listing analyzer tool can be the best idea. It can alert you to implement incredible images and videos with your products on various platforms.

Five Don’ts of eCommerce Product Page SEO

• It will be best to avoid following SEO mistakes to make your product visible on multiple eCommerce platforms.
• Never avoid adding an elaborative product description to your product page. Apart from that, you must not copy the description from your competitors’ pages. It will never let your business grow from an SEO perspective.
• Never settle on low-ranked keywords; it can drastically affect the search volume of your product.
• Never rely on automated optimization, as they can not help you add exclusive information about your product. You have to do it manually only.
• You should not miss out on adding hyperlinks and backlinks to your eCommerce product page.
• Avoid adding low-quality images and videos.

Conclusion

We hope that you must have developed some understanding of the eCommerce product page SEO. Now, if you know all the crucial aspects of implementing a robust SEO strategy, you must practice this on your various product pages. Product page optimization is a must-step to drive more customers and help you generate decent revenue. A well-structured product description, title, meta description, and high-resolution images and videos can help you drive traffic to your product page.

Avoiding these aspects slows down your sales and ultimately impacts your conversion rate. In this regard, you can use any listing quality analytics tool such as etraKY BS. It sends notifications regarding your product page if you lack the abovementioned do’s of eCommerce product page SEO.

Why would any of your products get sold on Amazon if customers have the option to buy the Amazon choice products? Well, you know the answer, right? Yes, at some point, you will be required to showcase your products as Amazon’s choice. If you are new to this industry and have not been aware of this term, this blog is just for you. You must know that some badge provides the assurance of product quality. That is why customers prefer to buy products that have this badge.

Nowadays, Amazon has become so giant and achieved tremendous credibility among customers. That is why Amazon’s choice products are the top-selling products on this eCommerce platform. To win the race, you can also take advantage of this credibility badge of Amazon. But it is not that easy; there are several criteria for attaining the Amazon choice badge for your products. In this blog, you will get to know the essential information regarding Amazon’s choice. So what are we waiting for? Let’s get in and find out why it is a requirement of online brands.

What is Amazon Choice?

Amazon choice is basically a badge that is provided by Amazon to any specific product when it has the best match to top-ranked keywords. Brands that achieve this badge for their products are considered Amazon’s recommendations. You can see it on the left corner of the product image or below the description. Amazon introduced this badge in 2015, along with the launch of Echo dot(Alexa), a voice recognition device. Amazon introduced it as Amazon’s choice product. Initially, it was an alternative to Alexa because of the issues in filtering the browser search results via voice. It was implemented to simplify and filter the product search results and display the most accurate product. Products with the Amazon choice badge have the most relevant and best keyword rankings. Today, in comparison to voice search Amazon’s choice is quicker and assists in sorting out the search problems. It has made it easier for customers to search for any specific product.

As an online brand, you must consider it and should add relevant keywords with your product’s description and title specifically. In this regard, etraKY BS, a listing quality analytics tool, can help you.

What are the Criteria for Amazon Choice Badge

Every best thing comes with several criteria to fulfill; the same is the case with Amazon Choice. It can help you in building a robust customer base and eventually helps in generating more revenue. You should know that this badge is a keyword-based spontaneous way to order products through a virtual assistant. So you need to add relevant keywords while listing your products on Amazon. Let’s have a look at those criteria

• Your product should be eligible for Prime.
• The quality of the product should always be high.
• All your listed products should be available in your stock.
• Products should be available for immediate shipping.
• It must have a low return rate in comparison to other products.
• Products must have high-quality images and videos.
• It should follow Amazon’s pricing criteria as well.
• Take the Amazon FBA service.
• Products must have positive reviews from customers.

Apart from all these, it will be best for your brand if your products fall into the category of best seller list. It can also help you in obtaining this badge for your online business. To fulfill these criteria successfully, you can take the help of listing quality analytical tools such as etraKY BS. This tool can help you enhance the quality of your product listing by sending you alerts regarding the images, descriptions, title, and keywords. Undoubtedly, this tool can help to achieve this badge efficiently.

How to Get an Amazon Choice Badge?

• Products Should be Eligible for Prime

To get this badge, you have to get prime eligibility for your products. As you know, Amazon’s choice works via Alexa, so it can only recognize products that are eligible for prime delivery. If your products don’t have this eligibility, they can not even consider Amazon’s choice. So before anything else, you have to become an Amazon prime seller. You can become one by signing up for the Fulfillment by Amazon (FBA) service. To make your product prime eligible, there is no other criteria that you need to follow. Once selecting the FBA service, all your products will automatically become Prime eligible.

• Keep an Eye on Your Stocks

Your products must be available in stock on a constant basis. Product unavailability can make you lose Amazon’s choice badge immediately. So you need to ensure the product availability 24×7. In this regard, you can take the help of stock availability monitoring tools such as etraKY BS. It works as a watchdog for your brand and alerts you immediately a product gets out of stock. As soon as you get the alert, you can refill your stock and save yourself from getting eliminated from this achievement. In the process of always ensuring product availability, you also need to make a smooth relationship with your manufacturers and vendors because delays from their end can impact your overall business.

• Try to Get More Positive Reviews

Your product has as many positive reviews, and it can take you closer to Amazon’s Choice badge. So always focus on getting more positive reviews for your products. On-time order delivery, good product quality, and attractive offers can help you attract customers, and lately, they can leave a positive review for you. You can follow them via email and request them to leave their valuable feedback on your product. Apart from that, you can also leave a note with the order asking for feedback. To know more about the reviews and ratings you can click here.

• Enhance Your Listing Quality

If Amazon sponsors your product, they must make sure that your product is enough to delight the shopping experience of their customers. This eCommerce giant never compromises on its service; they always want to make its customers happy. Thus, it only prefers to provide this badge to those sellers or brands who are following all the measures of the product listing. Thus your product should contain high-resolution images, elaborative descriptions, relevant keywords, a keyword-based product title, high-quality video, etc. Apart from that, you can also go to our SCRAP page and know more about this brand new tactic to take advantage of.

Conclusion

Now you must have an idea of what Amazon’s choice is and how you can get one. To get this badge, you must follow the steps as mentioned above. If you lack in any of the above criteria, you won’t be able to get this badge for your products and can miss out on outstanding sales and significant revenues. But on the other hand, achieving this badge for your brand can prove highly beneficial for you. It can enhance your brand credibility and popularity and increase your customer base. In terms of following the steps to get one, you must get along with a powerful brand analytical tool such as etraKY BS. This tool can help you enhance your product listing, ensure stock availability, and manage the reviews. So what are you looking for? Grab this tool and take your first step to achieve your brand’s Amazon’s Choice badge.

Clothes/apparel used to be a necessity for living, and it still is, but more than a necessity, it has now become a style statement. The demand for clothing will never end, which is why it is one of the safest product categories you can use to sell on Amazon or any other eCommerce platform. If you are interested in getting into Amazon’s clothing market, then it can be very lucrative and competitive at the same time. Thousands of brands and sellers on this platform are into selling clothes only.

Individually Amazon has sold a massive amount of clothes in the past two years. It is targeted to upsurge the apparel sales by more than 45 % by the end of this year. You can also become a part of this profit as a brand or a seller. If you look at it from the customers’ point of view, more than 50% of Indian shoppers are now buying clothes on Amazon. All these figures indicate that selling clothes on Amazon is indeed a beneficial deal. If you want to capitalize on Amazon’s better performance on the clothing side but don’t know where to start, stay with us and continue reading this blog piece. This blog tells you what you need to know to Sell clothes on Amazon.

Spectacular Ways to Sell Clothes on Amazon

• Create Your Account on Amazon

Take this primary step and create your account on Amazon. You will require a separate account from your Amazon buyer’s account for this. This process requires your GST and PAN information, along with your active bank account details. Once you set up your business account, you will require Amazon’s approval to list the clothes. It can take a few days to get their response after submitting the necessary information. You can use this time to do the market research and understand the demand of the customers. This practice can make you choose the suitable clothing to sell on Amazon.

• Organize Your Product Listing

Right after Amazon’s approval, you need to do the product listings. It will be your product page that customers will click on to make a purchase. You need to include the following information while doing listings.

• Add product labels and barcodes
• Fix the price of your product
• Provide the shipping options
• Add high-resolution images of products
• Apply elaborative and product descriptions
• Add the size and color options

To sell on Amazon, your listing should always be incredible. You should always add high-resolution images to help the customer analyze the product closely. While selling clothes, your listing should include the size chart, color, fabric of the apparel, etc. Apart from these, you can also inform the customers about the apparel type or on which occasion they can wear them, whether it comes into casual wear or formal wear. To enhance the listing quality of your product, you can take advantage of any listing quality analytics tool such as etraKY BS.

• Select a Business Model

While choosing to sell clothes on Amazon, selecting a business model is a crucial decision to make. At Amazon, you can select from four businesses to choose one for your online business establishment.

Private Label: You can develop your apparel brand and operate it as a first-party seller on the platform. However, this business model requires a good investment, and you have to build your brand awareness.

Retail Arbitrage: You need to buy apparel from an approved manufacturer at a discounted rate in this particular business model. You can resale those clothes on Amazon under your private label. It requires a decent budget to get started, along with decent pricing that you fix for those products.

Handmade: In this business model, you can sell one type of apparel instead of multiple clothing options. For example, you can choose a unique print, fabric, and design to make your handmade apparel. In the fashion industry, it is also known as “Artisan”. At Amazon, you will be charged a flat percentage instead of monthly seller or brand fees.

Wholesale: This business model requires you to buy clothes in bulk and sell them on Amazon via FBA (Fulfillment by Amazon) facility. In this specific model, you may require to get Amazon’s approval for each brand you want to offer your customer.

• Get Along with Amazon Fulfillment Process

Now when you are ready to sell your apparel, the real question in this way is how will customers get their orders? To ease this issue, you can take the help of the Amazon FBA service. It means that Amazon handles your inventory, packaging, shipping, customer service, and returns as well. However, you need to pay for these services, but it’s worth paying as it minimizes half of your headaches.

You don’t need to track your inventory as the FBA service will take care of it, and you can use this time to improve your brand. It can also provide access to additional selling features like Amazon Prime eligibility. In such a way, you can deliver your orders on time without any hustle. This is the best way to impress your customers by offering them faster delivery and upsurging your sales accordingly.

• Segregate the Group of Your Clothing

To become a renowned clothing brand now or later, you must take the help of ads. Initiating brand awareness and attracting customers to your clothing range is essential. For that, it is imperative to segregate the group of clothes on the basis of their style, type, size, color, and fabric. It can become more accessible for customers to choose one specific clothes.

If you’re selling various types of clothing, from men’s wear to kids’ wear, you need to make a specific segment for the groups. For example, women’s tops should always be seen in the women’s western wear segment with the specific segment “Women Top.”

Following Types of Clothes, you can Sell on Amazon

Amazon has a vast sub-category of clothing for women, men, and kids. Here we are mentioning all the sub-categories, and from these, you can choose the type of apparel to sell on Amazon

Women’s Wear

• All Western Wear
• Shirt, Tops, and Tees
• Jeans and Jeggings
• Dresses
• All Ethnic Wear
• Salwar Suits
• Kurtas
• Sarees
• Lingerie
• Sleep and Loungewear
• Sportswear

Mens’ Wear

• T-shirts and Polo
• Shirts
• Trousers
• Jeans
• Innerwear
• Sportswear
• Sleep and Loungewear
• Ethnic wear
• Ties and Socks
• Suits and Blazers
• Jackets and Coats.

Kids Wear

Girls’ All clothing

• Tops and Tees
• Dresses
• Jeans
• Pants
• Clothing sets
• Baby Girl

Boys All Clothing

• T-shirts
• Jeans
• Pants
• Clothing Sets
• Baby Boy

Conclusion

Amazon has become one of the biggest clothing markets in the world. If we talk about the Indian market, in India as well, customers are now preferring to shop for clothes from this massive marketplace. Millions of Indian shoppers come aboard to shop various apparel from Amazon, and in this way, sellers and brands cloud also earn significant profits. However, this eCommerce platform is highly competitive. To become successful, you need to represent your brand professionally. It will be best if you primarily focus on the product’s reviews part as well. In this regard, you can use etraKY BS for agile review management. Apart from that, the speedy delivery is also required for this business. For that, you can get along with Amazon’s FBA service.

In this materialistic world, what somebody says about you and your business matters a lot. This is how our society works; if most people are escalating bad things about you, then nobody will focus on looking out for the good part of you. It works similarly with eCommerce or any other industry as well. To maintain your brand reputation in the marketplaces, it is imperative to have reviews.

Some recent surveys say that more than 85% of customers trust reviews; they take them as personal recommendations. In this way, it is clear that eCommerce reviews play an essential role in upsurging your revenue and reputation in the market. Now the major challenge is reviews can’t be positive all the time, and there is the possibility of negative reviews as well. As an eCommerce brand, it can be the biggest challenge for you to convert those negative reviews into glorious positive ones.

While shopping online, customers prefer to read reviews first; post which they decide to buy a product. Ultimately, reviews do affect your overall sales as well. However, it can happen only when you have enough positive reviews to dominate the purchase decision of a potential customer. In this special blog, we have mentioned some fantastic ways to generate eCommerce reviews. This blog includes the best practice checklist of reviews to ensure you are also analyzing the value of negative reviews.

Best Practices for Attainment of Reviews

• Regulate Your Reviews on a Daily Basis

Regulating your reviews on a daily basis is an essential part of the eCommerce business. It is the best way to analyze all the reviews, both positive and negative. If you are the one who doesn’t consider the importance of reviews, then you are on the wrong track. Not regulating your reviews daily can become a reason for the business’s collapse. So it’s highly recommended to start working on reviews and save your brand’s reputation at various marketplaces. However, if you’re unable to do so regularly, you can take the help of some review management software such as etraKY BS. It can make it easier for you to regulate your reviews regularly. It provides a panel where you can view all the reviews of customers you have received to date from multiple marketplaces and take the necessary steps to address those reviews.

• Respond to Your Customers’ Review

Reviews are an essential factor in terms of building your brand’s credibility in this highly competitive market. Negative reviews can diminish the credibility of your brand, and it is possible that your valuable customers may turn up to your competitors and impact your brand reputation, but on the other hand, if you reply to such reviews adequately, customers will love to hear you, and they may appreciate your efforts as well. Apart from that, this practice can also help you improve your products’ quality and services.

All the leading brands in the market use this tactic to build trust and engagement with their customers. On the other hand, not replying to your customers’ reviews can also ruin your brand image. Your potential customers can develop a thought that you don’t care about their feedback. In such a way, they can even lose their trust in your brand. Hence you must never miss a chance to respond to your customer’s feedback.

• Always Ask Your Customers’ to Leave Reviews

You must have developed an understanding that to empower your brand, there is the requirement of reviews. One of the easiest ways to acquire product reviews is to ask your customers to leave reviews for you. According to research, more than 82% of reviews get generated from a post-purchase email. You can simply ask your customers on email, WhatsApp, and other sources to leave their honest reviews once they receive your product. To get more feedback, you can leave a note with the package requesting them to give their feedback.

• Contact the Customers Once They Leave Their Review

To generate more positive reviews in the future, you must contact those who have left their essential words for you. If some customers have positive reviews for your product, you must contact them and thank them for their sweet gesture. Follow-up with customers and socializing their positive reviews can help attract more customers. You should even contact the customers who leave you negative reviews. Avoiding negative reviews will not be fruitful for your overall online business. Always try to respond to negative reviews and try to resolve their issues. If the problem is with your product, try eliminating them as soon as possible. Try to learn to take it as an opportunity to improve the quality of your products.

• Enhance Your Product Listing Quality

  You can attain more and more reviews by enhancing the listing quality of your product as well. Always try to put high-resolution images of your products. Poor quality images may make a wrong impression on customers; it is justified because even you can not buy such products, especially from an online store whose presentation is not up to the mark. Customers judge your products by the images and descriptions also. Good quality images and an elaborative description can attract more customers and impact their shopping decision. You need to understand this fact; it’s a psychological factor that people consider those products good and appear in an alluring form. Ultimately, it can help you attain positive reviews. To enhance the listing quality of your products, you can take the help of etraKY BS as a listing quality analytics tool. It can send you alert notifications every time a listing goes wrong.

Conclusion

The eCommerce empire or any other business cannot run without its customers. They have the sovereignty to power up your business. Their feedback is exceptionally crucial for the growth of your business. Good and bad reviews can have significant effects on your overall business. You must understand the fact that online reviews can be helpful in your marketing strategies also, as it provides outside perspectives on your entire product range. Positive reviews can fetch more revenue and build a trustworthy reputation for your brand in the marketplaces. However, negative reviews or no reviews at all can affect your brand image in an opposite way.

However, as a brand, managing all the reviews in one place can be a clumsy task. To diminish this issue, you can take advantage of a review management system such as etraKY BS. It is one trusted software among the brands that provide enormous review management services. This software lets you view all the reviews in one panel from various marketplaces. Always keep in mind that reviews can help you in improving the credibility of your brand as well as increase your revenue. To know the benefits of reviews or feedback you can click on this link. 

As a massive venture in the eCommerce industry, Amazon never wants to disappoint its customers on any terms. They always look forward to providing an excellent customer experience. There are so many factors that Amazon prefers in terms of holding its remarkable reputation in the market. This extensive eCommerce channel works as a chain between customers and sellers. Its ultimate goal is to connect them with relevant products as quickly as possible. To do so, Amazon uses its own search algorithm, which is designed by A9, a subsidiary company of Amazon. Using the A9 algorithm can be a free and dynamic way to upsurge organic search and improve your overall sales.

You can do it by implementing search engine optimization(SEO). When it comes to SEO, most of us only think of Google SEO, but you need to understand that there is something called Amazon SEO if you want your customers to recognize your products more effectively. However, with the help of some crucial analysis and strategies, you can make your products appear in Amazon’s search results. If you are an old seller and still unable to get the recognition on Amazon, then this indicates that you are missing out on A9 algorithms. Customers must find your product page if you sell products on this gigantic platform. If it does not appear in search results, this blog is just for you. Here you will know the importance of the Amazon ranking algorithm and how it works.

What is Amazon Ranking Algorithm, and How Does it Work

As we have mentioned above, the Amazon ranking algorithm is designed by the sub-company of Amazon, which is known as A9. Building an empire is not easy, but Amazon has completely changed this perception. It has changed the destiny of the eCommerce industry by providing a spectacular customer experience. It smartly analyzes several distinctive pieces of information to determine which product appears at the top of search results. Here are some of the essential information that the A9 algorithm examines when determining the product rankings:

• If you have used any keywords with your products or not during listing them on Amazon.
• Whether or not your products are selling well, it analyzes your sales conversion.
• Customer reviews also matter; they analyze whether your customers are happy with your products.
• A9 algorithm analyzes your historical performance and whether you have any record of sustainable sales.
• It also examines your delivery time and whether your customers received their products on time or not.
• The algorithm also examines the price of your products.
  Thus, Amazon’s ranking algorithm considers many criteria to regulate who appears on the first page of a search, which is definitely a worthwhile place to be. In such a way, more people will see your products, and you will be more likely to win the buy box.

Essential Factors That Can Increase Your Amazon Rankings

Since you are an Amazon seller, you need to increase your rankings on this platform. It can help you immensely in selling your products accurately and smartly. Customers will be able to find your products, and they can order yours’ instead of your competitors. So let’s see how those essential factors can help you increase your Amazon rankings.

Product Title Plays an Important Role

In the process of increasing your rankings on Amazon, you should focus on deciding your product title. This is probably the most critical factor for Amazon SEO. In the product title, you need to include the most relevant keywords for the product. Here we have mentioned some practical suggestions that can help you improve your product title and automatically increase your’ Amazon rankings.

• Add your brand’s name to the title.
• Include the nature of your product.
• Incorporate the details about your product.
• You must add on the color, width, and size.
• Do mention the material or ingredient of your product.
• You can also add on some of the specifications.

However, you are not supposed to do the keyword stuffing in the title, as it can affect your Amazon rankings. As similar as Google, Amazon also constantly avoids keyword stuffing. So it is better to avoid doing that; otherwise, your wise Amazon algorithm will not pick your product. Apart from that, you can also use brand analytics tools such as etraKY BS to improve your product title. It can let you know if anything related to the product title area does not satisfy the Amazon listing quality score.

Use Backend Keywords in Amazon Seller Account

Most of you may not be aware of the fact that backend keywords also affect your Amazon rankings. These keywords are essentially hidden keywords and can be used in the backend section of your Amazon seller account. These keywords generally instruct the A9 algorithm that the specific product listing on the channel is mainly targeting keywords. You must consider backend keywords if you want your product to get notified by the A9 algorithm for Amazon rankings. Backend keywords should be added as meta tags, and you must fill out the five essential fields. Each line should be limited to a maximum of 50 characters. Remember that you are not allowed to exceed the limit; otherwise, Amazon will not be able to index your backend keywords. Here we mention some important rules you should follow while filling out the backend keyword field.

• It will help if you do not repeat the keywords.
• Avoid adding quotation marks, as it can reduce the overall character count.
• Do ignore commas.
• You must ignore using too many synonyms of the same keyword.
• You can use spelling variations.

Make Your Product Description Readable

The product description of your specific product also plays an essential role in increasing your Amazon rankings. It should be readable, spontaneous, and convincing from a sales perspective. To follow that, you should add several bullet points with the description. It informs your potential customers about the product in an elaborate manner. You must focus on adding detailed, informative, and easy-to-read points. In the description as well, you need to add relevant keywords too. It will relate to expected customers and provides the SEO benefit of adding your keywords. Bullet points are elementary, as they can catch the customers’ eye on some of the specific features of your products. Along with the features, you can also add the product’s benefits in the description.

Reviews & Ratings are the Game Changer

Amazon’s reviews and ratings are also crucial factors that the A9 algorithm considers in the process of increasing your rankings on this platform. Usually, products that rank on the first page of Amazon have a quality review than others that fall beneath. You can understand from this that having a maximum number of reviews affects the click-through rates and eventually upsurges the overall sales that affect the product ranking. In this regard, you must work on getting more and more reviews from your valuable customers. You can send them a follow-up email or message on WhatsApp, asking them to leave their feedback. If you have negative reviews, you must look into the issues with your products and fix them as soon as possible. You can take the help of Amazon seller software such as etraKY BS to manage your reviews precisely. In this regard, you can also take the help of our entirely new refreshing eCommerce strategy called SCRAP.

Conclusion

Winning Amazon’s ranking is all about understanding what Amazon’s A9 algorithm has the expectations from you as a brand or a seller. There are various ways to optimize your Amazon product page and meet its algorithm’s expectations to achieve a decent ranking. Consiering the points mentioned above can effectively help you in this regard. Apart from that, you can take advantage of etraKY BS as a listing quality analytics software. It can help you in enhancing your listings and notifies you to add relevant keywords where it is necessary to add.