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In the eCommerce business, you have two significant reputations for beholding; your brands and your own. These two are the elementary aspects of the ultimate success of this prominent marketplace site Amazon. Most brands fail to give much attention to their seller feedback ratings as they do their product reviews. But it is never the best choice to do so. Avoiding focusing on your seller feedback can drastically affect the overall performance of your brand. As an eCommerce brand, your feedback rating impacts almost everything. From your capability to make a sale to how Amazon views your account.

Investing time and effort into keeping this metric as positive as it should be is way more important. This particular blog will make you discover why feedback is essential and how it can impact your online business while selling your products on Amazon. We have also mentioned the importance and need of this. So, what are we waiting for? Let’s dig in and find out?

What is the Amazon Seller Feedback?

Before going any further, you should know what exactly Amazon seller feedback is. Seller feedback is completely different from Amazon product reviews. You must be aware of the Amazon star ratings. Based on a scale of one to five stars, these ratings provide other potential customers a fair idea of what they can expect if they buy your product, precisely in terms of product quality, packaging, shipping, delivery, and customer service.

Customers who buy your product have 90 days from their order date to submit their honest feedback. What Amazon does is, obtain the average of previous reviews gained to calculate your seller rating.

That is displayed in terms of star rating or a percentage rating. Customers from various locations can view this vital information along with your product page and seller profile on Amazon. If you want, you can track your seller feedback and view your customers’ reviews using the Amazon feedback manager tool in seller central. At this panel, you also have the advantage of removing the negative reviews of your customers.

Importance of Amazon Seller Feedback for Brands/Sellers

As an eCommerce brand or seller, there are numerous reasons to pay close attention to your Amazon seller feedback. We have mentioned some of them below that can help you understand their importance more accurately.

Upsurge the Chance of Winning the Buy Box

There is no argument that Amazon is used globally to make a quick purchase. Today in India, customers from various regions use this impeccable platform to make a purchase of their choice. Millions of customers and sellers automatically increase the competition of winning the buy box. However, winning the buy box efficiently improves your chances of generating more sales in the Amazon ecosystem. It is not that easy, but manufacturing and selling quality products, on-time delivery, and excellent customer service can help you attain positive Amazon seller feedback. It creates your image as a trustworthy Amazon seller.

It Affects the Purchasing Decisions of Customers

In online shopping, customers don’t have the advantage of analyzing a product closely. They don’t even have any salesman to answer their queries. All they have are several reviews to determine whether the product is trustworthy to buy or not. They quickly check your feedback ratings to make their shopping decisions. The right amount of positive feedback and rating can convince them to make a quick purchase without doubting you and your products. In this way, Amazon feedback affects the purchasing decision of your customers.

Poor Feedback Ratings can Remove You from Amazon

Since its beginning, Amazon has been obsessed with providing a quintessential shopping experience to its valuable customers. This eCommerce platform is very particular in terms of its seller’s or brand’s performance. It has performance standards that are crucial for you to maintain. In lack of meeting those standards can result in suspension or even removal of your Amazon account. Amazon seller feedback is one of those standards that should be maintained. It ultimately increases the importance of seller feedback on Amazon.

Provides you Competitive Advantage

A positive Amazon feedback seller gives you a competitive advantage. Not every customer tends to leave feedback after buying your products, read every product review on your page, or check your feedback score. But there is the probability that they may take a look at them. Having positive feedback can never hurt their trust and diminish their reputation in the Amazon marketplace.

It is even more critical when you are directly or indirectly competing with millions of sellers and brands out there. Every day, a number of new sellers are joining this platform, so having positive feedback can help you immensely in terms of competing with them.

How to Attain Positive Seller Feedback on Amazon

After knowing the importance of Amazon seller feedback, it’s your turn to know how to attain more positive feedback or reviews. The following points will help you to gain positive reactions from customers.

– Offer a fantastic product with adequate service.

– Implement early shipping of placed orders.

– Always keep a check on your stock availability.

– Implement informative and accurate product listings.

– Ask your customers to leave seller feedback.

All these factors can make your customers happy and convince them to buy your product in the first place. If you can satisfy your customers at every point, they can eventually leave positive seller feedback for you. The above factors are not only helpful in attaining positive reviews but can help you sell on Amazon without any disruption.

It can also help in upsurging your revenue. In this regard, you can take the help of some Amazon seller software such as etraKY BS. This software can help you in increasing your product visibility not only on Amazon but on various marketplaces.

Conclusion

Thus, you must have understood the importance of positive seller feedback on Amazon. The more impactful reviews you will receive, the more efficiently it can help your eCommerce business move forward on Amazon. This platform is not only a selling platform anymore but has become massive in the past few years. Customers believe in the name of this outstanding eCommerce channel. That is why Amazon prefers to have sellers or brands with good reviews and reputations in the market.

Besides that, customers also don’t prefer to buy from you if you have a history of bad reviews. Although you can’t be perfect all the time, mistakes can happen from time to time, and you can experience low ratings occasionally. But the fact is that you must do all the possible things in your power to diminish them. You should not lose hope but continue to please your customers constantly. Buckle up and work towards it enthusiastically.

Stock management or inventory management is one of the most imperative aspects of an eCommerce business. It involves having the proper inventory in the right amount and at the right place to meet the demands and trends of the market. You can not establish a successful brand if you cannot handle your stocks accurately. It can drastically affect your business in terms of customer satisfaction, revenue, and brand credibility. You just can not miss out on this particular aspect because it can ruin the entire labor you did to improve your brand.

Stock management/ stock availability/inventory management is a vital part of SCRAP, a proven approach that can help you power up your brand in many ways. As a brand, you need to gain the unbreakable trust of customers. Trust building is essential in selling your products rapidly on various eCommerce platforms. In the process of building trust, you need to keep an eye on stock availability. A Stockout situation can make you lose potential customers. In this regard, you can take the help of stock availability software to sort out the availability and unavailability of products. etraKY BS is here to help you out of this situation by providing real-time information on stock availability. In this blog, we have mentioned the enormous role of such particular software for eCommerce management. Let’s find out how it can help you establish your brand adequately.

Significance of Brand Analytics Software for Stock Management

Efficient software for stock management helps in processing massive amounts of data from past sales and counting on future demand for your inventory. It also predicts the festive season’s demands and the eCommerce business’s lead time. Earlier it was much more difficult to manage stock availability against the anticipated market demands. But with the help of this analytical software, stock management became advanced along with demand forecasting. It also provides insights into customer behavior and the performance of your products. Besides that, it has become possible with this software to keep track of the location-wise availability of your stock. It helps in managing almost everything, including inventory and demand for sales.

Benefits of Analytics for Stock Management

Improves operational efficiency

With the help of such software, you can have a real-time view of the stock operations and a better understanding of the metrics as well. This helps in a great way to eliminate all the obstacles that come with improving your sales performance. It also implements supply chains to intensify performance when compared to traditional models anxiously. Effective stock management involving data analytics helps eliminate various problems that will ultimately help improve operational efficiency.

– It undoubtedly helps in restricting the stockout situation.
– Prevents overstocking of products.
– Helps in accelerating the order fulfillment process.

Maximize Sales & Revenue

While dealing in the eCommerce industry, it is crucial to have access to real-time data that allows you to manage sales with a high revenue margin with the help of preeminent insights. It can also ensure that the brand can make decent revenue with the help of contributions in stocks that are attaining higher sales along with high customer demand. In such a dynamic way, proper stock management always initiates maximum sales opportunities with the help of stock availability software.

Boost Customer Satisfaction

The real-time data captured with the help of analytical software helps in perceiving the primary reason behind the sale of a specific product. It can help you in making effective business decisions for your online brand. You can also use it to predict the upcoming trends of seasonal sales. It can help you in understanding the demand of your valued customers. Following that, you can ensure that the right amount of products is available in your stock to meet the requirements of upsurging customer demand during the sale. It can also help you in boosting customer satisfaction via several other ways mentioned below.

– By optimizing product description, title, and image.
– Maintaining dynamic pricing across channels.
– Providing the impeccable feature of review management.

Manage the Slow Moving Stocks

There is the possibility that several products from your stock rarely turn over. Such products may not be top-rated among customers and ultimately sell slowly or not sell at all. Stock availability software can also help you analyze those products so that you can revamp them and sell them properly. Such products may have a lower stock level, and you may not need to manufacture them very often or keep much less stock in hand. Data provided by stock software can also help you identify the seller-wise performance. In such a way, you can locate which products are performing better in which location and which are not. Based on these analytics, you can decide to discontinue or continue the specific products in your stock.

Analyze the Performance of Your Stock Management

Essential analytics provided by such software provides insights into how well you manage your stocks on the whole. You can view several metrics such as the total amount of inventory, total number of products in your stock, and total number of sales on a daily basis. These metrics help determine how effectively your stock management is working. It can help you in managing the demand for products across channels. Individually if we talk about the total amount of inventory, it can be helpful for you to analyze asset utilization in the online business.

Apart from these, availability software with data analytics helps control the stock’s cost factor or inventory. These several reasons are enough to make you realize why it is essential to stock adequate products. It can be done only with the help of real-time inventory visibility provided by software like etraKY BS.

Conclusion

This quick review of stock availability software shows that it is the only way to improve your stock management. Whether you want to forecast seasonal sales or prevent out-of-stock or overstock situations, such software can provide you with the essential insight you require to power up your brand. It can be surprising for you to discover how it can streamline all your online business operations in an accurate manner. Thus, it is always the best choice to get along with such software as etraKY BS. It provides you the stock availability analytics and helps you improve the listing quality of your products on prominent eCommerce websites.

Be it eCommerce or any other business venture, the ultimate goal is to make a robust market presence and generate decent revenue. The eCommerce business is no exception; brands and sellers are here to stay and generate revenue. But to upsurge your sales, you need to understand the fundamentals of this emerging industry. One of the basic fundamentals is product visibility. If your products are not visible to customers as you expect them to, they won’t be able to buy them, which can ultimately affect your sales. The competition is also very high in this particular business, and customers have numerous choices to buy the best available products online.

These days customers have constant access to their phones where they can research a product anytime before making a purchase. In such a scenario, product visibility can make or break your business. Product visibility is essential in terms of placing your products in the search result. It is an integral part of our brand new strategy, SCRAP. As an online brand, it is quite important for you to increase your visibility to enhance your sales. Here in this blog, we have mentioned five distinctive ways to make your product visible on significant eCommerce sites.

Five Magnificent Ways to Make Your Product Visible on eComm Channels

Product visibility is the primary step to selling anything on eCommerce platforms. Customers will never be able to buy your products if they lack in locating them. It doesn’t matter how good your product is and how many features it has; ultimately, it will fail to generate sales if it is not visible or appears in the search bars. Let’s find out ways to help you immensely increase your product visibility.

Add Top-Ranked keywords to Your Products.

If you want to increase the organic search for your products, adding top-searched or top-ranked keywords to your product’s description and the title is crucial. While adding a product description, you need to apply the product’s noteworthy features, color, size, and width, including keywords. Similarly, you must add an attractive and eye-catching product title; you must add such a title that can represent the nature of your product. You must add the name of your brand along with the title. All these aspects can help you enhance product visibility on various websites. As a brand-centric eCommerce software, etraKY BS can guide you in adding the product description, image specifications, and title to your products.

Appealing Product Visualization

You must have listened to the fact that sight plays a vital role in representation. That is why as an online brand, you need to focus more on the visualization of your products. The way you will represent it online impacts your customers’ shopping decisions. Your product must look attractive and have a multi-dimensional view. It can make it effortless for customers to analyze your products closely. You can add a high-resolution image with a 360-degree view to make them visible and attractive. Graphics and videos can also add personality to your branded products and attract more customers. It helps your products earn better visibility as several eCommerce websites prefer to keep the well-managed products on their search bar. Images are the hero of your product, so they should be high in quality.

Upgrade Your Product Navigation

It is not possible for you to always feature your products on the category first page of the eCommerce website. However, it will help if you ensure that customers can easily find your products. It is essential to offer your customers to view your products in as few clicks as possible. Try to make it a one-way click to locate your products for customers. You take the help of pay-per-click advertisements to increase the search visibility of your product on various eCommerce websites. Product navigation can be the key to making it locatable for your potential customers. PPC campaigns and other modes of advertisement can allow you to enhance your brand awareness and increase your sales volume as well.

Redirect Customer’s Attention to Relevant Products

To redirect the customers’ attention towards your relevant products, you need an eagle eye to notice a particular product that is incredibly popular, but your items are not performing well. Now, you can just let your potential customers know that they have various options for similar products they prefer to buy. Multiple colors, designs, and styles always become successful in attracting more customers. You can opt to sell the most popular products by offering additional choices to them. Additional choices mean there is something for everyone. This is one outstanding technique that global brands around the world use.

Consider the Reviews & Rating Section

Reviews and ratings also play a crucial role in making your product visible. There are various eCommerce websites in India, such as Amazon, Myntra, and Flipkart, which fetch products with positive reviews and ratings to display in their search bars. It automatically increases your product visibility and assures the organic discoverability of your products. It is the easiest way to upgrade your product visibility. To execute this process successfully, you need to have numerous positive reviews and above three-star ratings. You must know that customers prefer to buy products with more positive reviews and ratings. Once you can add positive reviews to your products, eCommerce channels may showcase them in their search bar; eventually, it can become hassle-free for customers to pick them. After every purchase, do encourage your customers to leave reviews and ratings. To manage your reviews, you can take the help of the agile review management feature of etraKY BS.

So these excellent five ways can help you effectively improve your products’ visibility across channels. While getting along with the ways mentioned above, taking advantage of etraKY BS can benefit you.

Conclusion

Thus, when it comes to making your product visible on various eCommerce platforms, there are a few requirements you need to consider. First, you need to think from the customer’s perspective and apply relevant keywords to your products. The visualization of your products should be impeccable, and last but not least, make your brand glow at all times. If the presentation of your product is attractive, customers will be able to locate your product in the first place. However, apart from this, you can also implement compelling marketing strategies and are well on your way to success. You can even revamp the prices of your products to attain visibility on well-known eCommerce sites. Customers mainly consider buying a quality product at a reasonable price. That is why pricing is also essential in terms of enhancing product visibility. etraKY BS also works as a price tracking software. It makes you aware of the prices set by your competitors. Based on their pricing, you can change yours and attract more customers. In this way, you can effectively make your product more visible on prominent eCommerce platforms.

In the eCommerce Industry, reviews and ratings are essential for any online brand. Reviews and ratings work in two ways; first, they let you understand the demand and perception of customers for your products. Second, it helps you in attracting more customers and increasing your revenue. Nowadays, reviews are crucial as they provide customers with the necessary information regarding your products. It dominates the customers’ shopping decisions in an extensive way. They want to buy products with more positive reviews and above three-star ratings. Positive and negative reviews play a vital role in making the final decision about initiating a purchase.

It is obvious that no one will buy a product with several negative reviews or stars below three. That is why it has become imperative to keep a check on reviews and ratings of each product you are selling online. More reviews mean more sales, and more sales increase your overall revenue. Around the world, it has become human nature that they prefer to take a review before spending their money on anything. Positive reviews help them to build trust in your brand. Reviews and Ratings are the essential aspects of our specific SCRAP strategy. We have covered the SCARP framework in detail in our previous blog. In this particular brand, you will get to know why it is important for your brand and how etraKY BS can help you attain them.

Why Reviews and Ratings are Essential for eCommerce Brands

Believe it or not but reviews and ratings have the ultimate power to make or break your brand reputation, credibility, and sales performance. Positive reviews can help your customers to believe in your brand. It helps them to trust you in the first place. However, one negative review can ruin your market image and credibility among the customers. That is why it is crucial to manage your reviews and ratings. Apart from that, many other factors consider the power of reviews and ratings. Lets’ see what they are and how etraKY BS can help you with that.

Boost Your Product Performance

Reviews and ratings have the enormous potential to boost the performance of your products on various eCommerce platforms. Excellent or positive reviews make your product the best among the various similar products on eCommerce platforms. According to recent research, more than 82% of customers trust reviews as personal recommendations. They always want to know what others are saying about your product. If they find a buzz about your brand, they will buy your products without any doubt. In this way, reviews are vital to boost your product performance. However, if you are unable to manage your product reviews, etraKY BS is here to help you. It aims to build a robust control over review and rating management. In a single panel, you can view all the reviews regarding your products and take further action.

Rectify the Issues of Your Product

Product reviews are essential for rectifying the issues related to your product. If your products are getting negative reviews, again and again, it is possible that there may be something wrong with the product. As soon as your product receives negative reviews, you should focus on resolving the issue. Delaying this process can let your customers bombard you with negative reviews. So it is better to resolve the problems as soon as possible. As a seller analytics tool, etraKY BS can help you rectify the issues with your product by providing you with an agile review management facility. Here you can view all the positive as well as negative reviews in a single panel across multiple channels.

Upgrade Your Conversion Rate

If you can deliver products as per the customers’ expectations, you are creating room for positive reviews. Such reviews play a massive role in upgrading your conversion rate. Happy customers will leave positive reviews with open hearts. You must understand that even a single positive review can help you increase your conversion rate effectively. Suppose your product has far more positive reviews as compared to the negative one; it automatically diminishes the power of negative reviews. Numbers play an essential role in every business, so you do not need to worry about having more positive reviews and fewer negative reviews. If you are honest with your customers in terms of providing them with the best product, no one can stop your increasing conversion rate.

Enhance Customer Experience

Product reviews can help you in enhancing your customer experience better than ever. Mismanagement or negligence of customer reviews can discourage the trust of your customers for your brand. Hence, it is better to monitor them and then work towards initiating the improvement. Once you can rectify your customer’s demands, expectations, and other issues, you can work on them. It can help you in providing a better customer experience in the future. With etraKY BS, you will be able to notify all the reviews and can work accordingly. It helps you in enhancing your product quality as well as customer experience. This software can help you build new customers and always retain older customers associated with you.

Trivialize the Return Rate

If your product doesn’t have any reviews, customers may not be able to make a purchase decision. Reviews provide them the assurance that product quality is up to their expectations. Customers will never be confident enough to buy your product without reviews and ratings. It can build doubt in their mind regarding the product quality. In any case, if they make a purchase by ignoring the reviews, there are chances of return if they find any issue with the product. However, a product with decent reviews and ratings likely faces fewer returns. It is because they get convinced by the reviews that there is no defect in the product. That is why you need to manage your reviews efficiently and put them on your product page. With the help of etraKY BS, you can productively select the positive reviews and add them to your product page on various eCommerce sites.

Conclusion

In the eCommerce Industry, the customer is the king. They have the supreme power to take your online brand to new heights or bring it down severely. Their reviews and ratings are exceptionally crucial, as it tells about their experience and how good or bad your products are. You should not worry about negative reviews if you are assured of good-quality products. There are customers with honest reviews which give you a reality check. And it also identifies that you welcome whatever a customer says with open arms. The importance of reviews becomes prominent because there is no such automation yet that could let customers inspect an online product. However, tracking online reviews on a daily basis is not an easy task. That is why you require an agile review management system such as etraKY BS. It is a trusted software that can bring down all your product reviews to one single dashboard. With just one click, you can monitor channel-wise reviews and ratings of products. Remember, reviews are essential in building trust between your brand and your customers. Reviews and ratings also help you in attracting new customers in this highly competitive eCommerce business.