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The eCommerce industry has become fiercely competitive over the past few years. This industry has the potential that can help you accomplish your business goals. Nowadays, almost every product is available on online marketplaces to fulfill customers’ requirements. A few years back, no one had ever imagined they could even buy beauty products from eCommerce marketplaces. But today, it is available on almost every prominent eCommerce platform.

However, today we are specifically focusing on selling beauty products on Amazon. Indeed, individual platforms also sell only beauty products, but Amazon is globally famous and customer friendly. It serves PAN India, which is why customers trust this platform more than any other. On the other hand, because of its customer base, it is safe and secure to sell beauty products on this platform. But it is not that easy as you need to get approval from this platform first to go further. It seems to be a daunting task for you, but with the right tactic and knowledge, you can get instant approval. This blog will discuss today how an Amazon individual seller can get approval to sell their beauty products on this marketplace.

Why Do You Require to Get Approval to Sell Beauty Products

Cosmetic or beauty products come into direct contact with the customers’ skin, which makes them subject to strict, stern regulations. Amazon and other marketplaces do not get into any trouble or issues of discomforting and harming their customers. That is why all Amazon individual sellers must get approval before selling beauty products on this platform. This platform needs to assure its customers that whatever beauty products they will buy from this platform will not harm them. To uphold its reputation and boost customers’ safety, it is essential to set a standard for selling such products. Now it has become more than clear why you need the approval to sell beauty products on this platform.

What are the Requirements to Sell Beauty Products on Amazon

You must fulfill multiple requirements to get approval from this gigantic eCommerce platform.

Product Packaging Requirements

• You must sell beauty products in the original sealed packaging you receive from the manufacturer.
  
  
• All beauty or cosmetic products should be brand new and pristine.
  
  
• Beauty products must contain a brand-identifying code; it can be lot numbers, serial numbers, or matrix numbers.

Requirement for Labeling & Product Detail Page

• You must add up the product name.
  
  
• Provide the details of products’ features, such as instant fairness and wrinkles minimizer moisturizing lotion.
  
  
• Must provide the amount of each ingredient that has been used in the beauty product.
  
  
• You also require to provide the list of all the ingredients.
  
  
• As an Amazon individual seller, you must provide all the necessary warnings regarding beauty products.
  
  
• If you are going to sell natural beauty products, then, in that case, you need to showcase the FDA approval.

Products and Ingredients Requirements

• Beauty products should not be mentioned in an FDA (Food and Drug Administration) safety alert or recall.
  
  
• Make sure that whatever beauty products you sell should not contain any banned ingredients.
  
  
• Various beauty products you sell should not require a prescription or doctor’s guidance before using them.
  
  
• Beauty products should not consist of any plastic microbeads.
  
  
• According to Amazon rules and regulations, cosmetic products should not contain substances derived from sharks, whales, dolphins, or porpoises.
  
  
• As an individual Amazon seller, you must know those beauty products that contain more than 12% hydrogen peroxide are banned from being sold on this platform.
  
  
• Beauty products such as nail paint remover containing substances like acetone can not be sold more than sixteen in quantity at once.
  
  
• You can not sell Instyler rotating irons on Amazon beauty products of Claire.

Beauty Products Category You can Sell on Amazon

At Amazon, there are several categories of beauty products that you can sell on this platform.

• Skincare products ( Moisturizer, sunscreen, facewash, face scrub, eye cream, toner, cleanser, facemask, etc.)
  
  
• Cosmetic products ( lipstick, eyeliner, eyeshadow, lip balm, mascara)
  
  
• Facial Makeup ( Foundation, face powder, loose powder, concealer, highlighter, primer)
  
  
• Hair care ( Shampoo, conditioner, mask, hair oil, hair spray, hair serum, hair color, etc.)
  
  
• Oral care ( Toothpaste, toothbrush, mouthwash, gum protector, denture care, etc.)
  
  
• Fragrances (Deodorant, perfumes, body mists, scented candles)
  
  
• Tools and brushes (makeup brushes, hair remover, and styling tools)
  
  
• Men’s grooming products ( Beard oil, trimmer, clipper, electric shavers, razors, shaving cream, hair gel, etc.)
  
  
• Luxury beauty ( beauty products from various luxurious brands such as Gucci, Bobby Brown, Clinique, Pixi, Chanel, tom ford, etc.)
  
  
• Salon and Spa ( Professional care shampoo & conditioner, hair mask, hair spa, hair spray, hair mousse, hair wax and gel, dry shampoo, hair serum, etc.)
  

   

Steps to Get Approval From Amazon

To sell beauty products on Amazon and get approval for it, first of all, you need to log into your Amazon seller central account and follow these steps to get the approval quickly.

• Visit your seller central account and select inventory from the menu.
• Select add a product and list the beauty products you want to sell.
• Select the correct category in which your products fall
• Check the listing limitations and apply if it comes back as a restricted category.
• Now, you can select the request approval.

Four Fantastic Tips to Find Profitable Beauty Products to Sell

Always Find out the In-Demand Products

As an individual Amazon seller, if you are looking forward to selling beauty products on this platform, you should first find the in-demand beauty products. To generate immense profit, it is essential to consider customers’ demands. You can go through the bestseller section on Amazon and find products with thousands of positive reviews. It determines that such products are the most demanded products to sell. To get a clearer idea of this, you can even go through various beauty vlogs on social media and youtube.

Go Through Robust Research

Getting product ideas from reviews and feedback can help you select the right beauty products to sell. It requires a lot of time, effort, and a thoughtful mind. Try to gather as much information as possible, check out what your competitors are selling, and know the status of their profit margin. This practice can effectively let you consider which beauty products you should sell.

Choose the Right Category

To generate decent revenue from selling beauty products on Amazon, you must spend some time selecting the right category. Selecting the right category is imperative because some beauty categories are more competitive than others. Such as skincare and cosmetics, the sale of such product categories always goes high. Most customers only buy products from these categories only. However, doing your own research and selecting a category is still crucial.

Acknowledge Your Target Customers

Acknowledging your target customers is not only necessary to sell beauty products but for any specific products. First of all, you have to determine your target customers and find out their interests and requirements. For example, if you are selling makeup products, your target customers should be women between the age of 22 to 50.

Conclusion

This is how an Amazon individual seller can get approval to sell beauty products on this magnificent platform. Undoubtedly, beauty products are the top-selling products currently, and this industry is increasing daily. There are so many new brands that are going to make their market presence. So it is anyway profitable to sell beauty products on Amazon. However, you should follow various rules and regulations issued by Amazon not to get rejected. Check out the essential information we shared above before applying for approval.

When it comes to top prominent eCommerce platforms in India, Flipkart is one of the considerable ones that many sellers prefer to sell their products on. However, sellers must follow some of the essential rules that can help them sell their products on this platform. This excellent platform came into existence in the year 2007. By providing benefits and services supremely to millions of customers, this eComm channel has marked a presence in the heart of every customer. That is why Flipkart has no lesser customer base than any other prominent marketplace in India.

It provided its services to PAN India and gained a compelling reputation among eCommerce sellers. Being a trusted online platform, it has an enormous customer base and encourages sellers to improve their selling skills and profitability with it. Due to its Indian origin, online customers around India believe it to be more authentic and affordable than any other online site. It offers customers an assortment of products and looks out for sellers who can dedicate themselves to acquiring their professional goals and follow Flipkart’s selling policies with steps. In this manner, before you start selling products, you, as a seller, need to list your products appropriately and precisely. This blog has mentioned some astonishing ways to list your products on this platform seamlessly.

Follow These Essential Steps to List Products on Flipkart

To list products on Flipkart, you need to follow these essential steps.

• You need to visit the “my listings” section in your Flipkart seller account.
• Now select the “add new listing” option on your listing management page, and then you can select “add a single listing.”
• Then you need to select a relevant product category that Flipkart approves. If you want to attain another category, you must take approval from this platform.
• After that, you must select a brand for listing and cataloging your products. You can view the approved brand under “brand selection” .
• You can also use the search box to look for a significant brand for your product.
• Now select the right brand name and create a new listing.
• After this, you have to fill in the sections such as product descriptions, images, titles, prices, stock, and shipping details.

To list your products effectively, you can take the help of a listing quality analysis software to help you enhance your product description, images, titles, etc. Listing your products on this platform is divided into three sections.

Section 1

The first section of the product listing on Flipkart involves price, shipping, and inventory information. You will find that these aspects have almost 26 attributes for a single product that are divided into 9 sub-headings, and each has mandatory and optional sections to fill. Here are a few tips on them to fill in the details without any errors.

Listing Details: As a Flipkart seller, you must provide your SKU ID (Seller Keeping Unit) to sell your product on this platform. You can see it in an alphanumeric identifier form.

Status: It is precisely for your listing status. You have to select “active,” and then your listings will be marked active to sell your products further on this platform. Customers can not have access to buy products from an inactive product listing.

Pricing Details: At this step, you need to implement a maximum retail price of your product in INR. Along with this, you also need to provide your selling price details at which rate you want to sell your products on Flipkart. It should always be below the product’s actual price.

Inventory Details: In this section, if you have opted for Flipkart fulfillment services, you must select a third-party seller or manufacturer from the “seller smart” option. After that, you need to fill in the details of the procurement type; it involves how you procure the inventory to fulfill the order requirements. Here you need to select in-stock from the main menu. Now, a seller will be required to fill in the procurement SLA (service legal agreement), which is the time you will require to ensure that your product is ready to ship. At Flipkart shipping, the acceptable value is for two days. At last, you need to fill in the details of your stocks; here, you need to provide several products to select that you want to sell.

Shipping Details: This category needs to provide essential information about who will dispatch or ship your order to the customers. Here it is recommended to select Flipkart because other options may show errors.

Section 2

Section 2 is wholly dedicated to additional product descriptions. However, it is an optional yet necessary section for sellers. This optional section in Flipkart’s product listing has 29 attributes divided into four categories. You can skip this section, but providing relevant additional details about your products can help Flipkart and customers better understand your product specifications and features. Thus, it can help in adding tremendous value to your online business. This section has three subheadings:

General: In this subheading, you can provide some general specifications of your product, such as elaborative descriptions, keywords, and other essential information.

Dimension: To list products on Flipkart here, you need to provide the details of your product’s height, width, depth, weight, and some other applicable information regarding the measurements.

Box: At these subheadings, you need to provide information about the packaging box, such as mentioning the product name and other details about products that will be delivered to the customers in a single package.

Section 3

It is the final and most crucial section of product listing on Flipkart. Images are the core of selling online products because it is the one and the only aspect that attracts customers easily and quickly. Suppose your products have a clear, high-resolution image that is easily accessible to customers. It can surprisingly increase your sales, and even, at some point, it can minimize the return rate also. At Flipkart, you can add more than thirteen images of your products. You can upload images of your products from various angles, such as front, back, bottom, and upside. However, the image resolution should not be less than 500×500 pixels. Always consider proper lighting while taking pictures of your products, or you can hire a professional to photoshoot your products. In this section, you can also upload other relevant creatives and infographics to your products.

Conclusion

So these are some of the compelling steps to list your products on Flipkart. You can complete this process effectively by following the product listing steps. On this platform, product attributes can vary as per the selection of product category; however, most fields are identical for the categories on this platform. Double-check your listings once you go through all these sections because it is imperative for your sales. An incorrect listing can drastically affect your business, and you may lose your customers and your chance to sell your products on this eCommerce marketplace. To enhance your listing quality, you can take the help of some listing analysis software such as etraKY BS. It notifies you whenever a listing goes wrong, and you can quickly enhance them.

This Independence Day, along with enjoying the grace of Freedom, do your part to enhance your online presence and attain the equivalent Freedom in online business. As we all know, Independence day is at the door, and it is time to celebrate this day by upscaling your eCommerce business to the next level. In the past two years, due to the Covid-19 pandemic, this special day has been celebrated virtually. Still, when the situation is much in control, and people are partially in relaxation mode, it is a special year for all of us to celebrate the glory of our Freedom.

As an eCommerce seller or brand, you can also prepare your online store to make the most of this occasion. Amid Independence celebrations, just by implementing a few excellent tactics, you can attain astounding benefits. A bunch of upcoming Independence sales is knocking on the door on various marketplaces. So, it can be an excellent opportunity for you as well to make the most of this patriotic holiday. In this blog, we will mention some compelling tactics you can use to thrive your sales during upcoming Independence Day celebrations.

Six Rewarding Strategies to Let Your Online Business Thrive

Sell Products That Defines the Freedom

Believe it or not but during Independence, the feeling of patriotism is at its peak, and customers embrace each and every aspect of Freedom. During this period of time, several accessories and products that define our Freedom acquire maximum chances to be sold out on marketplaces. Thus as a seller or a brand, it can be an excellent opportunity for you to sell several products such as tricolor bands, apparel, badges, mobile covers, cushions, and tricolor ethnic clothes for men women, and children. According to recent research, it has been found that the demand for such products increases during these occasions every year. Thus, an online business can also make the most of this opportunity and increase their sales immensely.

However, you can face fierce competition during this time, so to keep your products visible to your customers, you need to implement a practical listing quality analysis. In this regard, you can use etraKY BS to make your listing effective and efficient in terms of attaining maximum sales.

Announce an Online Freedom Contest

During the Independence Day Sale, as a brand or a seller, you can run an online contest for your potential customers by using various social media platforms. It can be a mind-blowing idea to snowball your sales and power up your eCommerce brand. An engaging contest to grab various products at discounted prices can capture the attention of numerous customers and encourage them to participate. You can ask multiple Independence day related questions through your social media pages and offer them eye-catching rewards. You can initiate a registration process to be a part of your contest. Some of you may not find it relevant but understand that customers always find it alluring to get an attractive product as a reward at a minimum price. Take a chance and try your luck; it can be a profitable affair if you run such a contest with full enthusiasm and efficiency.

Reinforce Your Listing Quality

As an eCommerce brand, all your selling tactics can work when your products appear in the search results on various marketplaces. In this regard, you must add relevant keywords in your product’s description and title while listing it on eCommerce sites. A captivating strategy to reinforce your product listing quality can help your products become searchable for your existing and potential customers. Especially keywords have the immense potential to let your products appear in the search results. For instance, if you plan to sell tricolor phone covers, you can add Freedom, tricolor, phone covers, etc., as your relevant keywords.

If you think adding keywords is a complicated process, believe me, it’s not; you just have to analyze and think from your customer’s perspective. Collect your thoughts and think again that if a customer wants a tri-color product for the Independence day celebration, what words will they search for? This practice can let you attain your goal; on the other hand, and you can also take the help of a listing quality analytics software such as etraKY BS; it can guide you through adding getting accurate product descriptions and titles. You should also add high-resolution images of your products to enhance your listing quality.

Run Social Media Promotions

Social media is a great platform to run your promotions and share deals with your customers on any holiday, whether it is Independence Day or any other day. To gain benefits from this freedom festival, you need to apply some marketing tactics to promote your products rapidly on Facebook, Instagram, Pinterest, etc. Try to boost up the patriotic feeling in the customers by making them remember what the contribution of our great revolutionaries in the freedom fights was. Add this emotion to your product and then run your promotions to attract millions of eyes.

You can share a strong brand message related to Independence day on social media platforms. Attracting eyes can be complicated sometimes, but if your promotions can hit the heart of the customers, you can get success as well. Always remember that Freedom is an emotion for Indians, and there is a big chance that they will turn up to such promotions and contribute their share to hike up your sales.

Power Up Your Marketing Strategy

Before anything else, you must make a solid marketing plan to inform your customers about Independence Day’s upcoming offers, discounts, and contests. Being in the eCommerce industry, it’s never too late to start promoting your products through various promotional emails, social media posts, campaigns, etc. Determine one time, collect your assets, select your targeted audience and shoot the promotional emails at least two or three days before you start your Independence day flash sale. It is better to start early to stand out from the competition and make it a successful marketing strategy for your eCommerce business. As Independence day is around the corner, you need to plan every aspect of your marketing strategy step by step.

Check Your Stock Availability

It is an essential factor for eCommerce businesses before you implement any promotions and campaigns amid Independence day. Any product you are going to sell should be available in your stock effectively during the sale period. Suppose a customer wants to buy any specific product, but at the same time, it shows that the product is out of stock, which can affect your overall brand image. The out-of-stock situation can let you lose both your potential and your existing customers. Eventually, it can affect the growth of your online business by limiting your revenue. To always keep an eye on your stocks, you can take advantage of any stock availability software such as etraKY BS. It sends you the notification whenever a product gets out of stock or back in stock.

Conclusion

Hence these are some specific strategies you can use to celebrate the power of Freedom by making the most of this time. These strategies can let you attain more and more customers during this festive aura. As a brand or a seller, it can be your big chance to increase your sales and increase your customer base. Always remember that customers always want to have something unique and attractive. Offers, discounts, and contests always attract their eyes. So it is best to follow the strategies mentioned above if you want to increase your revenue and mark your presence in the marketplaces. In this regard, powerful brand-centric software like etraKY BS can help you immensely. It can let you perfectly attain all your goals.

There is no doubt that the association with any business is related to generating revenue. As an online brand, your ultimate goal will be to upscale your earning potential and meet your economic goals. Whether some want to start their online business to earn their living, and some get onboard on eCommerce marketplaces just to attain additional income. Your online business journey might start with the most prominent eCommerce platform, Amazon.

In this revolutionary eCommerce market, selling wholesale products on Amazon can be a great idea to generate compelling revenue. There is a wide range of products that you can sell in a wholesale format on Amazon. This pathway can be a secure way to generate tremendous revenue if it is done effectively and efficiently. When selling wholesale products on Amazon, the key factor to consider is selecting the right product you want to sell. Now the question is, how will you select the right wholesale products to sell on Amazon? Well, this blog is the answer to most of your queries about wholesale products. Let’s find out the ways that can help you immensely in terms of choosing the right wholesale products to sell online.

What is Wholesale Selling Method on Amazon?

Selling wholesale products on Amazon is when you buy products in bulk at a discounted price from third-party manufacturers and resell those products to customers via Amazon. If you are new to this industry, selling wholesale products on Amazon can be a great way to represent your products in front of a broad customer base. At the same time, this method also requires you to buy a heavy quantity of products when compared to the traditional selling method.

Effective Tips to Choose the Best Wholesale Products to Sell on Amazon

Always Go for a High Demand Product

It doesn’t matter how you have invested in buying wholesale products to sell on Amazon, and success always depends on its demand. If the product is not in demand, you may lose money. So before anything else, you need to consider selling those products that are highly in demand on Amazon. You can select wholesale products from the Amazon bestselling category. It can be apparel, electronic items, jewelry, toys, shoes, beauty products, books, etc. You can get the list of the best-selling products from every category of Amazon and then choose the right one to bulk and sell to first-party customers. Apart from this, it will help if you study the current market trend to analyze which products are suitable for wholesale sale on this gigantic eComm platform.

Select a Lower Competitive Products

Everyone wants to sell a high-demand product, but the tactic is always to select such products that customers want to buy online but are yet not present on the marketplaces. However, the product should fall under the category of Amazon only. To sell a unique product on this platform, you can take the help of Amazon advertising features, and it can help you set yourself apart from competitors. You can either go for Amazon-sponsored ads or PPC advertising. This method can help you to attain the buy box effectively. To sell lower competitive wholesale products on Amazon, you can also implement a great listing strategy. Adding an elaborative product description, attractive product title, and high-resolution images with the involvement of relevant keywords can make your product visible to your potential customers. In this regard, listing quality analysis software such as etraKY BS can help you immensely. It can provide you with the guidance to revamp your listing as per the market standard.

Select a Profitable Product to Sell on Amazon

You may find a high-demand, less competitive product to sell on Amazon, but it’s not worth it if it can’t generate enough revenue for you. Hence, profit analysis is also crucial while selecting wholesale products to sell on this prominent eCommerce channel. To implement this tactic successfully, you can apply a robust pricing strategy that works for your product category and ensures profitability as well. Analyze the pricing strategy of your competitors or any other seller or brand who are reselling the wholesale products on Amazon. A price tracking software such as etraKY BS can help you with it. Apart from this, it will be best if you choose a much lighter and smaller product to sell as it can save your money related to shipping.

Advantages of Selling Wholesale Products on Amazon

Get Connect with Millions of Customers

As you know, Amazon is the largest eCommerce platform in India and has millions of active users. In this way, this platform offers you an immense chance to get connected with millions of customers from multiple locations. While selling wholesale products through this platform, you will be able to intensify your customer base and get an opportunity to connect with various manufacturers and brands across the country.

Intensify Your eCommerce Sale

Amazon is the leading eCommerce platform when it comes to generating online sales. According to a survey in the past few years, this eComm platform has generated approximately 175 billion dollars in sales. Thus it is crystal clear that selling wholesale products on this channel can boost your conversion rate and make it a beneficial deal for you. It can not only accelerate your sales but also help in flourishing your business more than ever.

Saves Time and Money

Time is money, and money is essential in terms of managing your eCommerce business. Amazon can save time and money with the help of its spectacular fulfillment by the Amazon(FBA) method. Investing in this advanced feature of Amazon can save the time that you may spend on choosing a fulfillment process and on third-party logistics. It can save your money from investing in unnecessary charges of any other logistic and warehousing company.

So, these were some of the effective ways to select and sell wholesale products on Amazon. Whichever method you choose to sell your products on any marketplaces, you need to take care of one thing on a priority basis: managing your stocks. A stock-out situation can break the trust of your customers and can affect your business tremendously.

Conclusion

Before selecting the right wholesale products to sell, you need to understand your capabilities and market tendencies. It can become a clumsy task to perform, but it can become beneficial for a long-term profit. With a great approach and planning, you can select the right product and sell it on Amazon without hassle. Keeping an eye on stocks, listing, pricing, and your competitors can be fruitful for your business. You perform all these practices accurately with the help of etraKY BS. So in terms of attaining a decent revenue, you can start selling wholesale products on Amazon within a few steps.

Over the past few years, the gigantic eCommerce platform Amazon has done remarkably well to upgrade its market share in the emerging eCommerce industry. Because of its effective seller-centric programs, such as FBA (Fulfillment by Amazon) and SFP (Seller fulfilled prime), millions of sellers from different countries of the world joined this platform to reach out to a broader range of customers. In 2018, Amazon introduced FBA onsite, especially for its third-party sellers looking for a pocket-friendly way to use FBA logistics service without any storage fees.

The Ultimate Goal of this Amazon program is to consolidate shipping and delivery services for sellers while also convincing others to use this quintessential service of Amazon. As an Amazon seller, if you also find it challenging to pay the FBA fees, you can opt for FBA onsite. In this particular blog, you will get to know about FBA onsite along with its benefits. You will know how to take advantage of this service and make it a more profitable service for yourself. What are we waiting for? Let’s go in and find out the basics about FBA onsite that you must know are?

What is Amazon FBA Onsite?

FBA Onsite is a slightly more simplified and upgraded version of the Amazon SFP program. It is an attempt by Amazon to get aboard more sellers who prefer to pay a minimum fulfillment fee. FBA onsite was created for sellers who have previously ignored the Amazon FBA service because of the massive changes. As a seller, you must know that the FBA onsite program is a warehouse management solution that diminishes the storage fees, decreases overhead costs, and improves the delivery experience by resolving the shipping issues.

How to Attain the Amazon FBA Onsite Service?

The FBA onsite program is based on invite only. There are no such rules that you have to follow to take advantage of this service. If you have been selling your products on Amazon for a very long time and have a solid customer base, and there are no complaints regarding your orders, Amazon can probably send you an invite for FBA onsite service. For this compelling service, Amazon also considers those who have their own warehouse. Clearly, we can say that this beneficial program is not for newcomers but for the established brands and sellers.

This program is for multichannel sellers or brands selling their products on various eCommerce sites. The real target of this program is sellers who may be keeping a few of their inventories outside of Amazon due to cost and are only offering Amazon Prime customers part of their entire product portfolio. You can say that the overall drive is to get more products eligible for Prime. Although there are no such specific criteria for FBA Onsite, here we are mentioning some of the best practices that can help you in receiving an invitation for this individual program.

• Pack all your order units before the shipment date.
• On time shipment and the accuracy should not be less than 99%.
• There should not be more than 1% of the cancellation rate.

Accuracy in these three factors are really essential for attaining the FBA Onsite program.

How Does Amazon FBA Onsite Work?

In this individual program of Amazon FBA, Amazon tends to ship products to customers directly from a seller’s or brand’s warehouse. Once you enroll in this program, you can invite Amazon executives to determine your warehouse and ask them to set up an “Amazon node.” Amazon node basically refers to a specific warehouse area dedicated to FBA where Amazon executives can come and collect products and ship them to your customers.

In the FBA Onsite program, Amazon does not take care of your stocks, you need to manage to own your own. If you want to escape the situation of Oos (out-of-stock), you can get along with stock track reports software such as etraKY BS. To enroll in this program, you can choose the seller fulfilled program; it can become easier for you to store and ship the products on your own. FBA onsite program effectively helps you select an existing carrier that will deliver the product to the customer on time. This essential program can minimize the hassle of selecting a third-party delivery provider for your orders.

What is the Amazon SFP Program?

To better understand Amazon FBA, it is essential to know about Amazon’s SFP program. SFP refers to Seller Fulfilled Prime; it is one of Amazon’s tremendous order fulfillment programs to implement high-volume sellers to sell their products under the Prime label and ship orders within two days to its customers. This program was launched in 2015 to fasten the order fulfillment process. Now the question is how it is related to the FBA onsite program. Well, if you are already a member of the SFP program, it can increase your chances of getting an invite from Amazon for the FBA onsite program.

What are the Benefits of the FBA Onsite Program?

Here we are mentioning some of the compelling benefits of the Amazon FBA Onsite program that can help you to understand its importance in a better way.

• Amazon’s FBA Onsite program can save time and money by using FBA services just to pick up the orders and deliver them to your valuable customers.
• FBA Onsite minimizes the need to store your products at Amazon’s warehouses. It automatically cuts the shipment charges and fastens the delivery process.
• Getting enrolled in the FBA Onsite program minimizes the stress of product delivery. It will be Amazon’s responsibility to deliver your products in the minimum time.
• Amazon itself selects its logistic partner or third-party delivery services to deliver the product as soon as possible quickly.
• Reducing the need for warehouse storage automatically removes the storage charges.
• According to Amazon, it abolishes shipping costs by more than 65%.
• It gives you more control over your stocks and makes it easier to restock or remove any product from the stock.
• As an Amazon FBA Onsite seller, it allows you to access the other services of Amazon, such as PRIME, subscribe and save, etc.

Apart from all the benefits, it will be best if you consider that FBA Onsite is much faster, simpler, and cheaper than any other current program of Amazon.

Conclusion

Thus, if you are an experienced seller owning a warehouse and serving a massive number of customers, you can get an invite from Amazon for getting enrolled in their FBA Onsite program. In this way, Amazon has cleverly resolved its problem of warehouse overloading by empowering the sellers and brands to manage their stocks in a better way. Apart from that, it is quite a benefit for you as well because it saves your essential time and money and efficiently boosts your sales. As a seller or a brand, if you are struggling on delivery fronts, FBA onsite can resolve your problem.

However, getting an invite from Amazon for this program is not easy, and neither can you apply for it. All you can do is deliver a great shopping experience to your customers and expand your business to the next level. As we have mentioned in the above paragraphs, Amazon prefers to provide this service to those who have a great hold on this eCommerce business and are dealing on a larger scale. So, it should be your ultimate goal if you want to take advantage of the FBA onsite program. It will be best if you concentrate on making your business more powerful than ever. That is the only way that may lead you to attain this exceptional program of Amazon.

Your most awaited Amazon Prime Day sale is just around the corner. This eCommerce venture is all set to host the 6th Prime day in India. From July 23rd to 24th Indian customers will witness the most astonishing sale of the year. As an Amazon seller, it can be the most enormous opportunity for you to reach out to new potential customers by selling your products on a broader level. This sale can be beneficial for customers as well as for sellers also.

Every year Amazon provides this chance to its sellers to attract more customers during the Prime day sales. As you know, this eCommerce giant is the most popular online shopping platform in India, and customers also wait for this day to avail of huge discounts. It keeps getting bigger, giving you plenty of opportunities to increase your sales and revenue. However, if you are still not prepared for this day, this blog can help you immensely. We will share some essential tips that can help you make the most of this day. You can promote your products and brand during this enormous Prime day sale and make a solid customer base. So let’s get in and find out what else there is for you in this blog.

What is Amazon Prime Day 2022?

Before diving into the tips and tricks for preparation for this day, it is more important to understand what Amazon Prime Day is. Well, it is one of the massive online shopping events of the year, sponsored absolutely by Amazon itself. This event was introduced in 2015 to celebrate the 20th anniversary of Amazon. The very first Amazon Prime day sale was a one-day event exclusively for its Prime members. It evolved gradually because of the customers’ demand. In India, the event will kick in by midnight on July 23rd and end on July 24th. It can be a great day for Amazon Prime members as they can save a lot of money on a wider range of products, including electronics. As a seller, you can take advantage of this day by selling more and more products to potential customers.

Prime Day Preparation Tips for Amazon Sellers/Brands

Amazon Prime Day is knocking at the door, and you need to buckle up and gather everything together to make it a successful affair for you. In this regard, you can follow the following tips to make yourself all set for this upcoming event.

Start Making Combos of Products

Your goal should be on this Prime day is to sell as many products as you can, and the best way to do so is to gather a bunch of items and prepare alluding combos. It can save your individual costs related to selling a single product. You can select several low-selling products from your stocks and sell them in a combo form during the sales. Customers also prefer to buy combo products, which can be an excellent opportunity to generate sales even on slow-moving stocks. To make it more inviting for your customers you can offer extra discounts.

Watch Out for Your Stocks

To make the most of this Prime day sale, you must keep an eye on your stock availability. Delicate stock management can affect your online business, and this sales-generating opportunity can go into vain. Before starting this, you must have a clear idea of your available and unavailable products in stock. The elementary purpose of eCommerce stock management is to meet the demand of the customers and fulfill their requirements. If you analyze your stocks on a daily basis, you can also understand the upcoming demands and trends and sell the products accordingly. You need to understand that you can not take any chances regarding this. To make the most of this event, you can take the help of stock availability analysis software such as etraKY BS. It notifies you every time a product goes out of stock and you can take action in real-time. So, it is time to grab this software and generate heavy revenue during the Prime day sales.

Enhance Your Product Listings

Sales also depend on how you introduce your product to your customers. In this way, product listing plays an essential role. It makes your product visible and attractive on the platform. Before the sales start, you must implement a product listing quality analysis for all your listed products on Amazon. It works towards managing the quality of your products in terms of the product description, product title, images, videos, and meta tags. A good quality product listing refers to a high-quality image, relevant keywords, elaborative product description, and the title product title. Somehow if you fail to match all these criteria, you may not be able to gain the customer’s attention. But do not worry as you can take the help of listing quality analysis software etraKY BS. It can help you in enhancing the quality of your product listing.

Adjust Your Price to Stay Competitive

During this Amazon Prime day sale, every brand and seller will try hard to set such a price that can force the customers to make a purchase. On the other hand, customers prefer to buy high-quality, low-priced products. So your pricing strategy should be really unique to stay competitive during this upcoming event. Undoubtedly there will be considerable price competition on Prime day, and if you want to win the buy box, you can take the help of price tracking software such as etraKY BS. It can help you peep into your competitor’s pricing to set a dynamic price for your products. Get this thing straight during the sale, and customers will have numerous options to buy a similar product from others you are selling. So it is pretty vital to implement a great pricing strategy.

Formulate an Advertising Budget

To make most of the Prime Day sale, you must promote your products with the help of Amazon PPC ads. During the sale, there are prominent chances to get more clicks. It can divert more and more customers to your product page, and there is the probability of generating tremendous sales. By investing a little amount in the advertisement, you can attain immense success during this upcoming event on Amazon.

Conclusion

So, folks, what are you waiting for? The time has come when you need to get yourself prepared for Prime Day. We hope the above tips will help you set a benchmark during the sale. As a brand or a seller, it is necessary for your online presence to get ready today and avoid the last-minute hassle. Thus, you should get started as soon as possible to take advantage of Prime day to generate revenue and connect with millions of new customers. In this regard, you can use etraKY BS‘s help to minimize most of your present problems and prepare yourself for Amazon Prime Day 2022.

In this materialistic world, what somebody says about you and your business matters a lot. This is how our society works; if most people are escalating bad things about you, then nobody will focus on looking out for the good part of you. It works similarly with eCommerce or any other industry as well. To maintain your brand reputation in the marketplaces, it is imperative to have reviews.

Some recent surveys say that more than 85% of customers trust reviews; they take them as personal recommendations. In this way, it is clear that eCommerce reviews play an essential role in upsurging your revenue and reputation in the market. Now the major challenge is reviews can’t be positive all the time, and there is the possibility of negative reviews as well. As an eCommerce brand, it can be the biggest challenge for you to convert those negative reviews into glorious positive ones.

While shopping online, customers prefer to read reviews first; post which they decide to buy a product. Ultimately, reviews do affect your overall sales as well. However, it can happen only when you have enough positive reviews to dominate the purchase decision of a potential customer. In this special blog, we have mentioned some fantastic ways to generate eCommerce reviews. This blog includes the best practice checklist of reviews to ensure you are also analyzing the value of negative reviews.

Best Practices for Attainment of Reviews

• Regulate Your Reviews on a Daily Basis

Regulating your reviews on a daily basis is an essential part of the eCommerce business. It is the best way to analyze all the reviews, both positive and negative. If you are the one who doesn’t consider the importance of reviews, then you are on the wrong track. Not regulating your reviews daily can become a reason for the business’s collapse. So it’s highly recommended to start working on reviews and save your brand’s reputation at various marketplaces. However, if you’re unable to do so regularly, you can take the help of some review management software such as etraKY BS. It can make it easier for you to regulate your reviews regularly. It provides a panel where you can view all the reviews of customers you have received to date from multiple marketplaces and take the necessary steps to address those reviews.

• Respond to Your Customers’ Review

Reviews are an essential factor in terms of building your brand’s credibility in this highly competitive market. Negative reviews can diminish the credibility of your brand, and it is possible that your valuable customers may turn up to your competitors and impact your brand reputation, but on the other hand, if you reply to such reviews adequately, customers will love to hear you, and they may appreciate your efforts as well. Apart from that, this practice can also help you improve your products’ quality and services.

All the leading brands in the market use this tactic to build trust and engagement with their customers. On the other hand, not replying to your customers’ reviews can also ruin your brand image. Your potential customers can develop a thought that you don’t care about their feedback. In such a way, they can even lose their trust in your brand. Hence you must never miss a chance to respond to your customer’s feedback.

• Always Ask Your Customers’ to Leave Reviews

You must have developed an understanding that to empower your brand, there is the requirement of reviews. One of the easiest ways to acquire product reviews is to ask your customers to leave reviews for you. According to research, more than 82% of reviews get generated from a post-purchase email. You can simply ask your customers on email, WhatsApp, and other sources to leave their honest reviews once they receive your product. To get more feedback, you can leave a note with the package requesting them to give their feedback.

• Contact the Customers Once They Leave Their Review

To generate more positive reviews in the future, you must contact those who have left their essential words for you. If some customers have positive reviews for your product, you must contact them and thank them for their sweet gesture. Follow-up with customers and socializing their positive reviews can help attract more customers. You should even contact the customers who leave you negative reviews. Avoiding negative reviews will not be fruitful for your overall online business. Always try to respond to negative reviews and try to resolve their issues. If the problem is with your product, try eliminating them as soon as possible. Try to learn to take it as an opportunity to improve the quality of your products.

• Enhance Your Product Listing Quality

  You can attain more and more reviews by enhancing the listing quality of your product as well. Always try to put high-resolution images of your products. Poor quality images may make a wrong impression on customers; it is justified because even you can not buy such products, especially from an online store whose presentation is not up to the mark. Customers judge your products by the images and descriptions also. Good quality images and an elaborative description can attract more customers and impact their shopping decision. You need to understand this fact; it’s a psychological factor that people consider those products good and appear in an alluring form. Ultimately, it can help you attain positive reviews. To enhance the listing quality of your products, you can take the help of etraKY BS as a listing quality analytics tool. It can send you alert notifications every time a listing goes wrong.

Conclusion

The eCommerce empire or any other business cannot run without its customers. They have the sovereignty to power up your business. Their feedback is exceptionally crucial for the growth of your business. Good and bad reviews can have significant effects on your overall business. You must understand the fact that online reviews can be helpful in your marketing strategies also, as it provides outside perspectives on your entire product range. Positive reviews can fetch more revenue and build a trustworthy reputation for your brand in the marketplaces. However, negative reviews or no reviews at all can affect your brand image in an opposite way.

However, as a brand, managing all the reviews in one place can be a clumsy task. To diminish this issue, you can take advantage of a review management system such as etraKY BS. It is one trusted software among the brands that provide enormous review management services. This software lets you view all the reviews in one panel from various marketplaces. Always keep in mind that reviews can help you in improving the credibility of your brand as well as increase your revenue. To know the benefits of reviews or feedback you can click on this link. 

We live in the era of technology, getting addicted to it with every passing day. By using the data, several technologies have made our lives more effortless than ever. It works as medicine if you are associated with eCommerce business and digital marketing. Data is the information you can use to immune your eCommerce brand from any upcoming glitches or failures.

Believe it or not, it is a necessary element for an eCommerce business. You can discover all the hidden truths regarding your online business through a robust brand analytics tool such as etraKY BS. It fetches all the essential data of your business, and provides actionable insights to power up your brand. Intelligent analytics provides information about your stocks, market trends, demands, customer behavior, pricing, etc even at a granular level. All these factors can help your brand snowball by extracting valuable analytics that you can use to minimize the issues related to these eCommerce aspects.

Through this blog, you will be able to learn how to use several data to power up your brand and increase your brand credibility simultaneously.

Get More Precise Information About Prices

Pricing is an essential factor you must consider while establishing your eCommerce brand. Most brands extract price information from eCommerce platforms. Price information regarding a competing product is extremely important, and you won’t be happy if you miss it. To avoid the unhealthy competition among sellers and distributors, as a brand, you need to keep a close watch on price breaches happening on Market Operating Price (MOP).

But apart from this, sometimes you can experience a price breaching situation from any specific sellers. To avoid such situations, you can take the help of price monitoring software such as etraKY BS. It can provide you with all your price and send you a notification whenever a seller violates the MOP. This is how data can help you in protecting your brand reputation. Such monitoring tools can also provide you with the price of your competitors. It can help you connect with your customers and generate a handsome profit.

Price data can also help you set a reasonable price to compete with your competitors during seasonal sales. You can track how much discount your rivals offer during any specific sale.

 Help You with Stocks

Stock analytics can tell you how well your products are selling online and help you with tracking the total number of sales by monitoring the stock number, and you can even get to know how popular your products are in the marketplaces. Analyzing stock regularly can help you manage your stocks and save you from out-of-stock situations. Besides that, it is pretty tricky to know the location-wise stock availability.

However, a location-wise monitoring tool such as etraKY BS can help you know stock availability at the hyperlocal level. This tool provides the exact information of how many products are available there and how much you need to refill. Such information can help you play accurately to predict the demand for the products in the future.

This helps you to enhance the customer experience by escaping the stockout situation.

Analytics can Help in Increasing Product Visibility

As an eCommerce brand, if your motive is to sell your product without any disruption, it will be preferable to increase your product visibility, as it is the most recommended way to upsurge your sales. Customers won’t be able to buy your product if they fail to view and locate it. To increase your visibility on marketplaces, you must add top-ranked keywords to your products. There are millions of sellers and brands out there who are selling similar products as you are. So how can your product stand out from millions of listings?

To increase your product visibility, you need to enhance your listing quality by adding suitable and relevant keywords. You can add the keywords with your product title, description, and video content. Keywords can make it easier for your products to appear in the search list. The listing quality analytics tool can help you with this by extracting your product listing information, and such tools can alert you to add more relevant keywords.

While most customers visit an eCommerce platform to shop, some just appear as a surfer. In such a scenario, category-wise page ranking is your ultimate chance to present your products on the 1st page. Collecting essential keywords from the marketplace analytics can help you immensely with this.

 Improves the Customer Experience

Till date, if you are not considering customers’ feedback as an essential part of your business, you won’t be able to enhance their shopping experience. To know more about your customers, you need to understand what they really think about your product. For that, you need to get through their feedback data. It is the best way to give preference to your customer’s thoughts.

Feedback and reviews can be positive or negative. Positive reviews can encourage you and satisfy your hard work. On the other hand, if there is any negative feedback, you can use them to improve the quality of your products. That is why it is vital to collect feedback. You can take the help of etraKY BS as a review management software to manage customers’ reviews in a good manner.

Working towards your products and services as per their customers’ feedback, you will be able to enhance their shopping experience.
In such ways, data can help your brand to grow more on various eCommerce platforms. The eCommerce analytics provides you insights into what customers feel about your product.

Conclusion

Thus, now we have a fair idea of the importance of analytics. In the eCommerce industry, collecting various information to sustain your brand in this competitive industry is even more critical. Using data in such a way provides a clear view of your business and you can measure the effectiveness of your business strategy. You can better understand how well your business is running and what necessary elements you should add to it.

Gathering various data related to prices, reviews, and stocks, you can use etraKY BS as an eCommerce analytics tool. It provides you with information related to stocks, competitors’ prices, keywords, etc. You can use them accordingly and enhance the revenue robustly.

As a massive venture in the eCommerce industry, Amazon never wants to disappoint its customers on any terms. They always look forward to providing an excellent customer experience. There are so many factors that Amazon prefers in terms of holding its remarkable reputation in the market. This extensive eCommerce channel works as a chain between customers and sellers. Its ultimate goal is to connect them with relevant products as quickly as possible. To do so, Amazon uses its own search algorithm, which is designed by A9, a subsidiary company of Amazon. Using the A9 algorithm can be a free and dynamic way to upsurge organic search and improve your overall sales.

You can do it by implementing search engine optimization(SEO). When it comes to SEO, most of us only think of Google SEO, but you need to understand that there is something called Amazon SEO if you want your customers to recognize your products more effectively. However, with the help of some crucial analysis and strategies, you can make your products appear in Amazon’s search results. If you are an old seller and still unable to get the recognition on Amazon, then this indicates that you are missing out on A9 algorithms. Customers must find your product page if you sell products on this gigantic platform. If it does not appear in search results, this blog is just for you. Here you will know the importance of the Amazon ranking algorithm and how it works.

What is Amazon Ranking Algorithm, and How Does it Work

As we have mentioned above, the Amazon ranking algorithm is designed by the sub-company of Amazon, which is known as A9. Building an empire is not easy, but Amazon has completely changed this perception. It has changed the destiny of the eCommerce industry by providing a spectacular customer experience. It smartly analyzes several distinctive pieces of information to determine which product appears at the top of search results. Here are some of the essential information that the A9 algorithm examines when determining the product rankings:

• If you have used any keywords with your products or not during listing them on Amazon.
• Whether or not your products are selling well, it analyzes your sales conversion.
• Customer reviews also matter; they analyze whether your customers are happy with your products.
• A9 algorithm analyzes your historical performance and whether you have any record of sustainable sales.
• It also examines your delivery time and whether your customers received their products on time or not.
• The algorithm also examines the price of your products.
  Thus, Amazon’s ranking algorithm considers many criteria to regulate who appears on the first page of a search, which is definitely a worthwhile place to be. In such a way, more people will see your products, and you will be more likely to win the buy box.

Essential Factors That Can Increase Your Amazon Rankings

Since you are an Amazon seller, you need to increase your rankings on this platform. It can help you immensely in selling your products accurately and smartly. Customers will be able to find your products, and they can order yours’ instead of your competitors. So let’s see how those essential factors can help you increase your Amazon rankings.

Product Title Plays an Important Role

In the process of increasing your rankings on Amazon, you should focus on deciding your product title. This is probably the most critical factor for Amazon SEO. In the product title, you need to include the most relevant keywords for the product. Here we have mentioned some practical suggestions that can help you improve your product title and automatically increase your’ Amazon rankings.

• Add your brand’s name to the title.
• Include the nature of your product.
• Incorporate the details about your product.
• You must add on the color, width, and size.
• Do mention the material or ingredient of your product.
• You can also add on some of the specifications.

However, you are not supposed to do the keyword stuffing in the title, as it can affect your Amazon rankings. As similar as Google, Amazon also constantly avoids keyword stuffing. So it is better to avoid doing that; otherwise, your wise Amazon algorithm will not pick your product. Apart from that, you can also use brand analytics tools such as etraKY BS to improve your product title. It can let you know if anything related to the product title area does not satisfy the Amazon listing quality score.

Use Backend Keywords in Amazon Seller Account

Most of you may not be aware of the fact that backend keywords also affect your Amazon rankings. These keywords are essentially hidden keywords and can be used in the backend section of your Amazon seller account. These keywords generally instruct the A9 algorithm that the specific product listing on the channel is mainly targeting keywords. You must consider backend keywords if you want your product to get notified by the A9 algorithm for Amazon rankings. Backend keywords should be added as meta tags, and you must fill out the five essential fields. Each line should be limited to a maximum of 50 characters. Remember that you are not allowed to exceed the limit; otherwise, Amazon will not be able to index your backend keywords. Here we mention some important rules you should follow while filling out the backend keyword field.

• It will help if you do not repeat the keywords.
• Avoid adding quotation marks, as it can reduce the overall character count.
• Do ignore commas.
• You must ignore using too many synonyms of the same keyword.
• You can use spelling variations.

Make Your Product Description Readable

The product description of your specific product also plays an essential role in increasing your Amazon rankings. It should be readable, spontaneous, and convincing from a sales perspective. To follow that, you should add several bullet points with the description. It informs your potential customers about the product in an elaborate manner. You must focus on adding detailed, informative, and easy-to-read points. In the description as well, you need to add relevant keywords too. It will relate to expected customers and provides the SEO benefit of adding your keywords. Bullet points are elementary, as they can catch the customers’ eye on some of the specific features of your products. Along with the features, you can also add the product’s benefits in the description.

Reviews & Ratings are the Game Changer

Amazon’s reviews and ratings are also crucial factors that the A9 algorithm considers in the process of increasing your rankings on this platform. Usually, products that rank on the first page of Amazon have a quality review than others that fall beneath. You can understand from this that having a maximum number of reviews affects the click-through rates and eventually upsurges the overall sales that affect the product ranking. In this regard, you must work on getting more and more reviews from your valuable customers. You can send them a follow-up email or message on WhatsApp, asking them to leave their feedback. If you have negative reviews, you must look into the issues with your products and fix them as soon as possible. You can take the help of Amazon seller software such as etraKY BS to manage your reviews precisely. In this regard, you can also take the help of our entirely new refreshing eCommerce strategy called SCRAP.

Conclusion

Winning Amazon’s ranking is all about understanding what Amazon’s A9 algorithm has the expectations from you as a brand or a seller. There are various ways to optimize your Amazon product page and meet its algorithm’s expectations to achieve a decent ranking. Consiering the points mentioned above can effectively help you in this regard. Apart from that, you can take advantage of etraKY BS as a listing quality analytics software. It can help you in enhancing your listings and notifies you to add relevant keywords where it is necessary to add.