Introduction

“Share of Voice’ or “Share of Search” is a term recognized lately in the eCommerce industry with a point signifying the position of a particular brands’ product to be screened in a search engine result page on any online platform. This is a crucial action for every eCommerce platform because it won’t just give you a good ranking but also tells you about your operation mechanism. You may be wrong in your approach or may be ineffective in terms of using trending or strong keywords that may lack you to grab more potential customers. Or else, you may face a lot of hurdles to showcase your products’ features for sale on omnichannel. But analyzing which substeles are not giving a worthwhile result will only drive you in the right direction.

Types of Share of Search Tracking

• Online Customer Survey: This study is done to analyze the continuous change in buyers behavior.
• Non-Customer Survey: This study is done to study the non-buyers behavior against buyers behavior to analyze their taste and preferences
• Employee Surveys: This is to measure employees’ productive engagement so that organizations do not compromise on customer retention and customer satisfaction.
• Receipt Tracking Surveys: This survey is done to identify the frequent purchase of customers to be prepared henceforth, accordingly.
• Ads Effectiveness Surveys: This study is based on the advertisements done and see whether it is effectively generating brand awareness and customer engagement or not.

Perks of Real-Time Share of Search Analytics

• Fulfill Your Desired Business Goals Every Time

Share of search is directly related to your visibility which eventually brings buyers for you. Every company has a certain business target that has to be achieved at the end of a certain time. But in case you are not effectively and efficiently able to achieve your organizational goals so often, then there is a big problem with your SOS (Share of Search) mechanism. Whereas, a real-time tracking of your share of search would help you understand which parameters need to be taken into account for improvement and which are giving strong outcomes. This analytics have regular metrics which is essential for every type of business to know what you are doing in this direction as a whole. 

• Benchmark Data

Everything you do is for a purpose that is shown when you successfully make a benchmark in front of others. Through metrics on Share of Search, you can recognize which keyword is the highest searched ones and include them in your listing that creates a pathway towards your visibility enhancement. This ensures your Buy Box Button in any eCommerce platforms that gives a chance to outshine. But the only required thing is an impactful Share of Search control. With analytics of any tracking tool, you will be able to distinguish what can be your unique selling point with usage of trending keywords. Also, these reports will let you know the researched keywords performance so that you do not miss on any leads or conversions. 

• Identify Problem in Real-time

Tracking analytics will disclose the real reasons why you are not successfully able to grab customers’ attention. Usually, due to lack of keywords performance brands lose out on conversions. This means if you are including such keywords which are not eligible from an SEO perspective or are not in your customers’ language, you will not get searches. And for every business, this is pretty understandable that to sell your items online, this process is only going to help you. Rectify which section of your listing is not seeking engagement, where your keywords are not ranked in searches, etc. Then study well about your target customers’ taste and trends to get a boom return on sales. 

• Rectify Internal Changes Impacts

Internal changes like your listing manner or exposure of product technique can immediately affect your visibility. Eventually, you will land on issues regarding SERP ranks, low visibility, etc. Therefore, you need metrics on each change that took place in your product listing section. Including this, you may also look forward to checking your listing hijackers that can seek your listing position and sell the duplicates to your known customers. Tracking metrics is also said to be incredible because it shows you historical mistakes and steals. If any unethical actions are going in the back-end, that will impact your customer experience and Share of Search adversely. 

• Determine Your Marketing Campaigns Success Rate

Many brands choose to promote their products through campaign and advertisement techniques, but can you calculate your outcome from it? No, right? You can only see conversions coming but do not judge whether that was the actual efficiency of that campaign or you can still gain more? This is one of the reasons why online brands must enroll themselves with an automated tracking tool that gives them figures with comprehensive details on how great the campaign has worked. It has a long way impact that does not let your business grow easily. Therefore, do not just invest but keep a check whether you are gaining right or compromising on it.

• Save Finance on Market Research

Market Research is the only way through which brands could acknowledge and develop on a new marketing action plan. Sometimes, brands take a long time to analyze what can be the right path as per market behavior at that moment. But this time, efforts and money would be saved if you keep a tracking tool support that can help you to figure out what is in demand and what you can improve in. It is very important to keep an eye on your rivals. Hence, Share of Search reports would provide you such subjects’ metrics that significantly take you to the right direction. 

End Thoughts

Here are all the reasons why you should not wait to get enrolled in a Share of Search Tracking Tool. There are few recommended and highly trusted eCommerce Share of Search Tracking Tools such as etraky BS which extract and collect data on keyword performance that can give a detailed comparison on a real-time basis. It also displays concern areas if brands lose out on sales because of low visibility or low ranking in SERP. In conclusion, you will be more flexible in making business decisions. You will get more customers with good ratings and reviews. You will immediately be able to rectify the cause and make a powerful action plan accordingly to hike on profitability.