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<h1>eCommerce News</h1>

eCommerce Challenges and Solutions for Online Beauty Brands!


As we all know, the Covid-19 pandemic has affected businesses worldwide. Various eCommerce companies have experienced massive downfall during this pandemic. However, beauty brands are among the few that have gone through significant pandemic effects. Customers don’t prefer to step out of their houses or be a part of any event or function due to pandemic risk factors, so the demand for beauty products has decreased rapidly.

One of the primary reasons behind the decreased demand for cosmetics and makeup products is that they come under the non-essential product category. Health care products have become a priority for customers, and the rest of the beauty brands are affected by the DIY self-care beauty hacks. Customers prefer to use natural products more to enhance their beauty. But slowly, when the effect of the pandemic gets minimized, demand for beauty products also upsurges. According to a marketplace survey, by the coming 2027, the growth of the beauty industry will reach approximately 785.7 billion dollars.

However, compared to brick and mortar, eCommerce stores still face several challenges in robustly establishing their business. In this blog, we will discuss several challenges and their solutions for eCommerce beauty brands. Let’s find out what those challenges are and how brands can overcome them.


Various Challenges and Their Solutions for the eCommerce Beauty Industry

 

https://etraky.com/Challenge

Building Brand Credibility

First thing first, brand credibility is an essential factor for beauty brands specifically. If it is not adequate for customers and they do not hear much about your brand, they won’t buy your products. So, before anything else, you have to work on building your brand’s credibility in the market. You should keep in mind that customers prefer to buy those products which are the talk of the town. They get influenced easily by others, so positive reviews also help you in building brand credibility.


https://etraky.com/Solution

  • To mark your market presence and attract new customers, you should use social media platforms for advertising your products.
  • Be active on social media to answer all the queries of your customers.
  • Add marketing tactics to your business.
  • Offer some discount for the first time customers.
  • Add elaborative product descriptions to your products.
  • Add high-resolution images.
  • Relevant keywords.
  • Give importance to the review and rating section.

So, these are several solutions that you can implement to establish your brand credibility across channels. In this regard, you can take the help of traKY BS as a listing quality analysis software. It can help you in listing your products accurately on various eCommerce platforms. Presentation matters a lot while selling products online, specifically beauty products.


https://etraky.com/Challenge

Upgrade the Shopping Experience

With each passing day, the eCommerce phenomenon is changing according to customer demand and market trends. You can say that this market is unpredictable and challenging to survive if you are not able to cope with its fluctuations. Customers prefer to buy online beauty products and are here to have an excellent shopping experience. That is why beauty brands must provide their customers with the best shopping experience to engage them forever.


https://etraky.com/Solution

  • Choose the Prominent marketplaces with an incredible customer support team to sell your products.
  • Provide all the possible payment options, including Debit, credit, UPI, and COD.
  • Get associated with the best logistic partners in the industry for speedy order fulfillment.
  • Provide customers a “Try on” feature for all cosmetics ranges such as lipstick, nail polish, eye shadow, eyeliner, etc.

Hence, in this way, you can enhance the shopping experience for your potential customers. These solutions can help you in attracting more customers and eventually help you to generate tremendous revenue.


https://etraky.com/Challenge

Avoiding Stock Out Situation

This one can be a significant challenge for most eCommerce beauty brands. The stock-out situation can negatively impact the overall performance of your business growth. If the customer faces a stock-out situation at the time of purchase, they will lose trust in your brand. They can start using some other product and may not repurchase your products. Stock-out scenarios are devastating for beauty brands because once customers get used to one product, they keep using it for at least a year. So clearly, you can not afford to lose a single customer because it will be hard for you to get them back.


https://etraky.com/Solution

  • Get along with stock analysis software such as etraKY BS to avoid the stock out situation. It can notify whenever a product gets out of stock or back in stock.
  • Always get connected with your suppliers and keep a check on stocks.
  • Inform the suppliers about your requirements before the stock-out situation.
  • Keep your stocks full during the wedding and festive seasons.

https://etraky.com/Challenge

Moving Ahead of Your Competitors

This is another challenge for beauty brands to move a step ahead of their competitors. It is the only way to make a robust customer base and increase your conversion rate. Numerous beauty brands are out there and are already popular among the masses. So it is challenging for you to attract their attention. It takes time for customers to easily switch between brands and products. Customers always expect a genuine reason to use new products, which is why there is enormous competition among beauty brands.


https://etraky.com/Solution

  • To lessen the competition, you must sell your products on various eCommerce platforms.
  • Provide high-quality products to your customers.
  • Offer a genuine and decent price.
  • Try to get engaged with customers through various channels.
  • Run efficient and effective advertising campaigns.
  • Always be there to resolve the queries of your customers.
  • Keep an eye on your competitor’s every movement.

In this way, you will be able to take a step ahead of your competitors and make your beauty brand stand out in the market. These solutions can help you build a powerful eCommerce beauty brand. If you want, you can take the help of price tracking software such as etraKY BS. It can help you in maintaining price hygiene across the eCommerce channels.

 

Conclusion


Thus, these are the various challenges and their solutions that can help you to grow your eCommerce beauty brand tremendously. We have also not mentioned other challenges in the blog, such as cart abandonment and returns handling. To overcome these challenges, first of all, you need to offer a great product to your customers. In the beauty industry, quality matters a lot. If the product resolves beauty-related issues, customers will definitely buy your product again and again. Apart from that, in this category, marketing also matters a lot in terms of increasing the popularity of your brand.

You will find it challenging to generate significant sales if it is not famous. After quality, packaging and presentation are also essential aspects of this industry. Your products must have attractive packaging, and you should focus more while listing your products as well. On the eCommerce platforms, potential customers will be unable to locate your product if the listing is inaccurate. Adding relevant keywords, good-quality images, descriptions, and titles can also help the customers know more about your product and dominate their shopping decisions.

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Astounding Guide to Amazon Product Photography!

Being in the eCommerce industry, if you want to make a solid market presence on one of the most competitive platforms, Amazon, you can not ignore the importance of product image; meaning how your product looks on the platform. Compelling Amazon product photography is one of the best ways to promote and sell your products on this gigantic eCommerce marketplace. High-resolution great-quality images can make a massive difference between your products selling like crazy and no one wanting to purchase them.

Take this fact straight in online shopping: customers don’t have the liberty to analyze your products closely. They rely entirely on images only; that is why adding attractive and clear images to your products is essential. While selling your products on Amazon, product listing is the most essential aspect that you must consider. Images are an important part of product listing that makes your listings astonishing and provide you the opportunity to attract more customers. In terms of improving your listings, you can take the help of listing quality analysis software such as etraKY BS. It can help you in improving your comprehensive product listing on Amazon. However, this blog has significantly mentioned the Amazon product photography guide. We have tried to cover almost every specific point about product photography. Let’s dig in and find out some interesting information.


Role of Product Images in Increasing Your Amazon Sales

Attaching high-quality images with your products can help improve your listing in many vital ways. It can help you to get more eyes and eventually helps in sales growth. The role of product listing is more than just these two aspects; it can also help you attain positive reviews and increase your brand credibility. If you are selling similar products as your competitors, but you have great quality images, then there are chances that they will buy your product instead of theirs. Because good images provide a better view of the products and satisfaction to them that they have purchased a good quality product. It can minimize the number of negative reviews and can maximize your sales rapidly. High-quality images work as a product identifier and provide potential buyers with more information about your products.


Amazon’s Guidelines for Product Images

Amazon is completely customer-centric and would never dissatisfy its customers in any manner, which is why it has specific rules and guidelines for product listings, including images. These guidelines help them to manage the level of quality on their platform. As Amazon makes revenue from your sales, it is in its best interest to help you sell your products. Here we are mentioning some of the product image guidelines you need to follow while listing your products on this site.

  • The format of your product images should be in TIFF, JPEG, GIF, and PNG.
  • Product images must fulfill the requirements of size and dimensions. It should be of at least 1000 pixels in either width or height.
  • It would be best if you use SRGB or CMYK for the color mode of your product images.
  • For the format of the image file names, you must use the product identifier such as Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC.
  • You can not use illustrations instead of an accurate image of your product.
  • Images only contain the product; there should not be any other items seen in the image.
  • Products should look realistic and reflect the actual product’s colors. You can use a little editing to enhance the color but make sure that it should not get different from the actual color of the product.
  • All of your products must fill the frame; for video images, they need to fill 100% of the frame, and others should fill 85%.
  • The main image of the product must show the entire product in one frame without cutting off any parts of it.
  • The background of the product images should be white as it brings out the liveness of the item.
  • Images should not contain any additional text and graphics.
  • Amazon does not allow the addition of offensive images such as pornography and gore.
  • You can use cropped and zoomed images to reflect the individual features of your product.

How to Take Great Images of Your Products

Nowadays, everyone has a smartphone with camera features, but it is not enough to take good images of your products. Taking great, high-quality images requires a good camera, proper light, and skill. Here we have mentioned some key points that can help you take great images of your products.


Good Quality Camera

Although today, various smartphones are available in the market with excellent camera features, you can use that for taking good quality images. Apart from that, you can also use a DSLR camera to take more clear and high-quality images.


Use Proper Lights

While taking photos, you must ensure that the product is getting accurate light. If the size of your product is small, then you can take the help of a lightbox as it is ideal for ensuring that no shadows are reflecting on the products. On the other hand, it is always best to take photos outside on a sunny day.


Use the Various Angles

You must take multiple images of your products from various angles. It can help select the suitable images for uploading on Amazon plus various angles provide great analysis of products to your customers.


Get the Images from Manufacturers

If you are not producing your products but buying them from a manufacturer, you do not need to take pictures; you can simply ask them to provide them. All you need to do is cross-check the quality of the images and whether it is good to go or not. There are chances that they may not provide you with good quality images which you may have to edit.

 

Hire a Professional Photographer

If you are not confident enough to take good quality images and want to establish your brand in this competitive market, you must hire a skilled photographer. However, it can cost you a little extra money, but it will be worth it as they can provide you with high-quality images attractive from various angles. They can take alluring images to help your customers analyze your product more closely.


Conclusion

Hence, these are some astounding guides to Amazon product photography that can help you sell your products more effectively on this platform. As a brand or a seller, it should be on your priority list to attach good quality product images while listing your products. There are various adverse effects of attaching poor-quality images. It can slow down your sales as customers may think the product won’t be of good quality. Images are the key factor in selling products online, and one can evaluate the quality and features of your products by looking at their images.

That is why adding a high-resolution image from various angles is always essential. The quality of your products doesn’t matter if you cannot attach great images at the time of listing. Always remember that images are the first thing that represents your product on any eCommerce platform. If you are facing issues while listing your products on Amazon, you can take the help of a listing quality analysis software such as etraKY bs. It can help you immensely with listing aspects, including images.

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A Complete Guide to Selling Products on Meesho!


The covid-19 pandemic is undoubtedly a curse for the entire world but not the eCommerce industry. We talk individually about the Indian eCommerce industry, which has attained tremendous growth in the past two years. Currently, it is expected to exceed the US to become the second-largest eCommerce market in the world. In the year 2020, the total value of the Indian eCommerce market was approximately 3528 crores, and it is expected to reach 26.75 lakh crores by the end of 2030. There is a detectable trend of Indian customers increasingly shopping online and preferring not to step out of their homes.

Pandemic has forced so many Indian businesses to move towards eCommerce marketplaces. It is offering sellers, brand resellers, and customers a win-win proposition. If you plan to earn immensely by reselling your products, then Meesho is the perfect eCommerce venture. It is basically, a reseller eCommerce platform that you can use to resale several product categories such as women’s wear, men’s wear, kids’ wear, home appliances, cosmetics, etc.

This platform provides a massive opportunity for local sellers and brands to make their online presence. In comparison to other eCommerce giants such as Amazon, Flipkart, and Myntra, it is much easier to start your journey with Meesho. You don’t need to invest a heavy amount of money and provide a huge commission while getting along with Meesho. This blog consists of information about how to become a Meesho seller and sell your products on this platform.


What is Meesho?

Meesho is one of the leading eCommerce marketplaces for resellers. It was founded by two Delhi graduates, IITians, Vidit Atrey, and Sanjiv Barnal, in the year 2015. This powerful platform has approximately 2.8 Crore resellers at present. Meesho connects resellers to several manufacturers, who list their products on the Meesho App. It also allows resellers to select products from the various listed categories and sell them via social media platforms such as WhatsApp, Facebook, and Instagram. Becoming a Meesho seller does not require a hefty financial investment. So if you want, you can join this venture and earn decent revenue.


A Thorough Seller Guide to Sell on Meesho

To become a seller or reseller on this platform, you must follow several steps. Here is a step-by-step guide that can help you to get on board with this platform. But before getting started with the steps, you need to make sure that you have a GSTIN number and an active bank account.


Create a Seller Account on Meesho

To become a Meesho seller, you need to download this app and register yourself on the Meesho supplier panel. Here you have to enter your GSTIN and PAN number along with the details of your active bank account. These few things are mandatory to create a seller account on this app. After this, you need to enter your order pick address. After successful registration, you can visit the Meesho supplier website with your email ID and password.


List Your Products on Meesho

After the registration process, the next essential step is listing the catalogues of products you want to sell on this platform. Listing more than three product catalogues can help you with more orders and eventually more revenue. Product listing should be accurate with excellent quality images and descriptions. It can help you attract more customers and sell your products efficiently and effectively. Meesho provides two options to upload your catalogues. You can upload single as well as bulk product catalogues on this platform. To enhance the quality of your product listing, you can take the help of any listing quality analysis software such as etraKY BS.


Start Receiving Orders

Once you complete the product listing process, You can start promoting your products through various social media platforms. On the other hand, you can precisely receive the orders from the Meesho app as well. In the process of receiving a number of orders, it is essential to set the right price to attract more customers. To ease this problem, Meesho also provides a price recommendation tool for its sellers, and it suggests the best competitive prices for your products compared to others.


Product Delivery

Product delivery is an essential aspect of any eCommerce business. Once you receive the order, Meesho sends the email notification to your app supplier panel. You just need to accept the order first and then start packing the product with accurate labels on each package. This platform’s minimal shipping charge can be counted as no shipping charges. After the packaging, hand over the order to the courier partner, Meesho has a panel of various logistic partners who take responsibility for picking up the package and delivering it to the customers’ doorstep.


Receive Payments on Delivered Orders

You can receive the payment on every single order after fifteen days of order delivery. The process is the same for the cash on delivery orders as well. You will receive the payment in your active bank account. For further details on payments, you can check your Meesho supplier panel. Through this panel, you can receive each and every detail regarding the payment cycle, such as how much your deposited balance and future payment and other payments. On every order, Meesho charges a fixed commission from their sellers, it can be between 10%-20% on every order. However, if you sell products on other big eComm ventures you might have to pay a heavy commission.

Hence, these are the several steps you need to follow if you sell your products on Meesho. You can also take advantage of Meesho’s NDD (Next-day dispatch) program. It can help increase the customer’s experience by dispatching their order right the next day after receiving the order. It can help you in making a solid customer base as well.


Benefits of Selling Products on Meesho

  • This platform is ready to welcome every homemaker and small entrepreneur who wants to start their own business with minimum investment.
  • It provides effortless ways of product listing and a minimum shipping charge.
  • The best thing about this eCommerce platform is that you can get payments on time.
  • In comparison to big eCommerce channels such as Amazon and Flipkart, Meesho makes it easier for small businesses to survive in this tough and competitive market.
  • Sellers Commission on this app is also very low, which is quite affordable.

Conclusion

Meesho is a flourishing eCommerce platform in India for small businesses. Absolutely anyone can sell products through this platform with a minimum investment. Significantly it has provided compelling opportunities for homemakers to earn their living without being dependent on their husbands. Sellers, resellers, and small brands can also choose this platform to sell their products effectively and increase their customer base. This platform is getting bigger with every passing day. Customers prefer to buy good-quality products from this eCommerce venture. So if you are also looking forward to establishing a robust market presence, you can start your journey with Meesho.

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Compelling Tips to Prepare Yourself for Amazon Prime Day 2022!

Your most awaited Amazon Prime Day sale is just around the corner. This eCommerce venture is all set to host the 6th Prime day in India. From July 23rd to 24th Indian customers will witness the most astonishing sale of the year. As an Amazon seller, it can be the most enormous opportunity for you to reach out to new potential customers by selling your products on a broader level. This sale can be beneficial for customers as well as for sellers also.

Every year Amazon provides this chance to its sellers to attract more customers during the Prime day sales. As you know, this eCommerce giant is the most popular online shopping platform in India, and customers also wait for this day to avail of huge discounts. It keeps getting bigger, giving you plenty of opportunities to increase your sales and revenue. However, if you are still not prepared for this day, this blog can help you immensely. We will share some essential tips that can help you make the most of this day. You can promote your products and brand during this enormous Prime day sale and make a solid customer base. So let’s get in and find out what else there is for you in this blog.


What is Amazon Prime Day 2022?

Before diving into the tips and tricks for preparation for this day, it is more important to understand what Amazon Prime Day is. Well, it is one of the massive online shopping events of the year, sponsored absolutely by Amazon itself. This event was introduced in 2015 to celebrate the 20th anniversary of Amazon. The very first Amazon Prime day sale was a one-day event exclusively for its Prime members. It evolved gradually because of the customers’ demand. In India, the event will kick in by midnight on July 23rd and end on July 24th. It can be a great day for Amazon Prime members as they can save a lot of money on a wider range of products, including electronics. As a seller, you can take advantage of this day by selling more and more products to potential customers.


Prime Day Preparation Tips for Amazon Sellers/Brands

Amazon Prime Day is knocking at the door, and you need to buckle up and gather everything together to make it a successful affair for you. In this regard, you can follow the following tips to make yourself all set for this upcoming event.


Start Making Combos of Products

Your goal should be on this Prime day is to sell as many products as you can, and the best way to do so is to gather a bunch of items and prepare alluding combos. It can save your individual costs related to selling a single product. You can select several low-selling products from your stocks and sell them in a combo form during the sales. Customers also prefer to buy combo products, which can be an excellent opportunity to generate sales even on slow-moving stocks. To make it more inviting for your customers you can offer extra discounts.


Watch Out for Your Stocks

To make the most of this Prime day sale, you must keep an eye on your stock availability. Delicate stock management can affect your online business, and this sales-generating opportunity can go into vain. Before starting this, you must have a clear idea of your available and unavailable products in stock. The elementary purpose of eCommerce stock management is to meet the demand of the customers and fulfill their requirements. If you analyze your stocks on a daily basis, you can also understand the upcoming demands and trends and sell the products accordingly. You need to understand that you can not take any chances regarding this. To make the most of this event, you can take the help of stock availability analysis software such as etraKY BS. It notifies you every time a product goes out of stock and you can take action in real-time. So, it is time to grab this software and generate heavy revenue during the Prime day sales.


Enhance Your Product Listings

Sales also depend on how you introduce your product to your customers. In this way, product listing plays an essential role. It makes your product visible and attractive on the platform. Before the sales start, you must implement a product listing quality analysis for all your listed products on Amazon. It works towards managing the quality of your products in terms of the product description, product title, images, videos, and meta tags. A good quality product listing refers to a high-quality image, relevant keywords, elaborative product description, and the title product title. Somehow if you fail to match all these criteria, you may not be able to gain the customer’s attention. But do not worry as you can take the help of listing quality analysis software etraKY BS. It can help you in enhancing the quality of your product listing.


Adjust Your Price to Stay Competitive

During this Amazon Prime day sale, every brand and seller will try hard to set such a price that can force the customers to make a purchase. On the other hand, customers prefer to buy high-quality, low-priced products. So your pricing strategy should be really unique to stay competitive during this upcoming event. Undoubtedly there will be considerable price competition on Prime day, and if you want to win the buy box, you can take the help of price tracking software such as etraKY BS. It can help you peep into your competitor’s pricing to set a dynamic price for your products. Get this thing straight during the sale, and customers will have numerous options to buy a similar product from others you are selling. So it is pretty vital to implement a great pricing strategy.


Formulate an Advertising Budget

To make most of the Prime Day sale, you must promote your products with the help of Amazon PPC ads. During the sale, there are prominent chances to get more clicks. It can divert more and more customers to your product page, and there is the probability of generating tremendous sales. By investing a little amount in the advertisement, you can attain immense success during this upcoming event on Amazon.


Conclusion

So, folks, what are you waiting for? The time has come when you need to get yourself prepared for Prime Day. We hope the above tips will help you set a benchmark during the sale. As a brand or a seller, it is necessary for your online presence to get ready today and avoid the last-minute hassle. Thus, you should get started as soon as possible to take advantage of Prime day to generate revenue and connect with millions of new customers. In this regard, you can use etraKY BS‘s help to minimize most of your present problems and prepare yourself for Amazon Prime Day 2022.

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How to Sell Private Label Products on Amazon & What’re its Benefits!


Amazon is undoubtedly one of the substantial eCommerce marketplaces all over the world. It is one of the famous and most recommendable eComm platforms in India as well. Most of us use this compelling marketplace to earn a wealthy living, from sellers to brands. If you want to establish your business as an online brand, you can sell your products under your private label on Amazon.

At Amazon, you have the advantage of selling your products with your private label. It allows you to start your product line and make your brand popular among millions of customers. This unique strategy can also help you to stand out from the competition. It also has the immense potential to generate significant revenue for your business. If you were not aware of this term before, this blog provides you with further information regarding private label products. This blog covers what private label products are and why they benefit you. So let’s get in and find all the crucial information about it.


What are Private Label Products?

A private label product is basically manufactured by one company to be sold to other individuals who want to sell those products with some modifications and by their own label on them. Modification is your choice, and if you want, you can sell the product as it is just by affixing your brand label on it. But it can be more beneficial to sell products with slight modification because there is no use in selling the same product as your competitors are already selling. Suppose the customers are already complaining about the exact product you have decided to sell, they may also complain about yours.

But if you sell that product by doing some rectification, there is the possibility that customers may like your product more than others. To establish your brand on Amazon, you must sell private label products. To make it a hassle-free process, you can take advantage of Amazon’s FBA (Fulfillment-by-Amazon) service. You can get your products from Alibaba and any other wholesale traders as a seller.

 

What are the Benefits of Selling Private Label Products?

If you are still have confusion about whether to sell private label products or not, you need to check out the spectacular benefits of this business idea. Doing it adequately can be beneficial for your online business. Let’s see what the benefits of this unique business idea are.

 

Product Customization

The unique benefit of selling private label products is that here you have the opportunity to customize the product according to your thoughts and choice. But if you sell someone else’s products, you have no right to say anything about their product’s features and quality. You just have to sell the product blindly. On the other hand, if you are selling private label products, you can add more features to them to delight your customers. It will even make your business differ from other competitors present in the market. As a brand, you can even sell personalized products to your customers and earn their credibility as well.


Advantages of Having Own Brand

Why sell others’ products when you have the capability to sell your own products under your brand label. It provides you the enormous opportunity to upgrade your profile from being a seller to converting yourself into a brand. Having your brand can be a thrilling experience in your life. Once you start selling good-quality private label products, you can build a powerful brand with a robust customer base. Having your own brand can help you get more customers and ultimately add value to your business. So it will be best to sell your private label products.


Minimum Competition

If you are already an Amazon seller, you must have the experience that there is significant competition on this platform. Thousands of sellers are selling a similar product as yours. Customers have various options to buy products from their choice of sellers. Hence, establishing your online business on various platforms can take a lot of time. But if you sell the same product with your own label and enhance the product’s quality, customers will surely want more from you. Apart from that, if you want, you can choose an entirely different product by analyzing the trend and demand of the customer. Here all you need to take care of is to select a product that has something unique that others are selling to catch more eyes.


Potential of Generating Higher Revenue

If you have the potential to make your brand and sell the items under your private label, that too without disappointing your customers, well we have to say that you are very close to generating decent revenue. Lowering the competition by selling unique or enhanced products can automatically increase your conversion rate. Once your brand attains popularity among the customers, you can add more products to your list and gradually grow your eCommerce business.

Initially, private label products may require a hefty monetary investment, but they can benefit you in the long run. So it is worth getting into this business and selling private label products.


Consider These Attributes to Select a Good Product to Sell

So if you have decided to sell private label products, you have to select a robust product to sell on Amazon. Before selecting a product, you need to consider the following attributes. It can help you with choosing the right product to sell.

  • The product should be light in weight and should be able to fit into a small flat box. The weight of the product should not be more than two pounds. It can help you save more on shipping from the manufacturer and the Amazon FBA.
  • Do not depend only on seasonal sales and choose products that can only get sold during Diwali, Christmas, Holi, or any other big festival of India. It will be best if you go for such products that can always be in demand.
  • You must choose such products to sell that require no legal paperwork and are easy to manufacture, so you get the products on time and save yourself from stocking out. To manage the stocks, you can also take the help of stock availability software such as etraKY BS.
  • Avoid selling uncomplicated products such as electronics and fashion apparel. These two product categories always carry the chances of returns and customers’ complaints regarding the product’s quality, size, and color.
  • Always look out for such a product that has the potential for improvement so that you can buy them and customize them according to you.

Conclusion

If you have always dreamed of having your own brand, now you have the opportunity to fulfill your dream. Believe it or not, selling private label products on Amazon is one of the tremendous business opportunities that let you start your own product line. You can say that becoming an online brand is now in your hands whether you want to leverage this chance or remain an essential seller only. However, there are several factors that you should take care of in the process of order fulfillment. Keep a constant eye on your stocks, add high-resolution images and videos, and follow the SEO tactics. Some of these aspects can add extra value to your online business. To implement these things accurately, you can take the help of an eCommerce brand analytical tool such as etraKY BS.

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The eCommerce Product Page SEO || Five Do’s & Don’t!


In this digital world, if you want to expand your eCommerce store on several platforms, you must make your products visible to potential customers. If you ignore this fact, you can miss out on various benefits of this industry. Customers making an online purchase will always search for a specific product on Google or the platform’s search engine. They can buy your product only when they find your product on the search engine. The global eCommerce industry provides you the opportunity to increase your product visibility and let the customers find your products. There is no such business model as eCommerce that is automatically adapted for expansion. Targeting a massive customer base is not that easy but doing it in an accurate digital form has made it accessible for so many brands and sellers.

You need to follow the eCommerce product page SEO guidelines to make your product searchable on multiple eCommerce search engines. A recent report shows that more than 70% of customers search for a product before buying it. That means online product visibility is an essential factor in terms of selling your product promptly. If your sales are not performing well, it means that there is some loophole in your eCommerce product page SEO, and you need to optimize that as soon as possible. Optimizing your product page to make it visible and searchable for your customers is crucial. You can click on this link to learn about the importance of search results.

Here in this blog, we have mentioned five do’s and don’t for eCommerce product page SEO. Let’s dig in and find out what you should and shouldn’t do to increase the visibility of your products.


Five Do’s of eCommerce Product Page SEO

You need to understand the fact that while dealing in the eCommerce industry, exposure is reasonably necessary. Unlike a physical store, online stores don’t have a sales executive that showcases their products in front of their customers. So it is essential to provide that necessary exposure to your products to make them visible to your potential customers. That is why a well-optimized product page is vital for any online business. Always remember that customers already know what they will buy, and they will search according to that. All you need to do is make your products searchable to them to sell your product in the first place.


Apply a Robust Keyword Strategy

It is the one and only rule that can increase the visibility of your product on various search engines. You need to apply a robust keyword strategy to make your product visible to your customers. With little research and patience, you can surely be able to get those relevant keywords that can make your product visible in the search bars. While applying a robust keyword strategy, you should make sure that you are focusing on the search volume of the keyword along with its ranking and search relevance. You should always select keywords relevant to your product that customers will probably search. For example, if you sell online bags, you must add all the relatable keywords to the product page. To add more relevant keywords to your products, you can take the help of eCommerce analytics tools such as etraKY BS which will help you in identifying the performance of the added keywords.


Upgrade Your Product Title and Meta Description

For a high-quality eCommerce product page SEO, you must focus on your product title and meta description. These are the two vital aspects of eCommerce SEO. There are several factors that you must consider while adding a product title. You should always include your brand name, product name, model number (if applicable), color, size, material, and other relevant information along with your product title. Apart from that, meta descriptions advertise your product page to show up on various search engine results. The eCommerce meta description is basically like a short tweet that is capable of attracting costumes from various sources. Thus, these two factors are unavoidable if you want to implement an effective SEO practice.


Add Exclusive Product Description

Since you are not personally handling your customers and presenting your products to them, it is essential that you must add complete information regarding your products. Always try to think from a customer’s point of view about why they should buy your product? It can not be negligible and must be something that makes you stand out from your competitors who are ranking on the same page. That is why it is crucial to add unique and exclusive product descriptions that can attract the customers’ eyes. You must add relevant keywords with the description as well. It should always be in bullet points to make it more readable for your customers. Must add as much information regarding your product to make it buyable.


Add FAQs to Your Product Page

The eCommerce industry has said that the best online retailers must have an elaborative product page. To make your eCommerce product page more elaborative, you should add high-quality content to your product page to rank it on the search engine results page (SERP). It is where you need a FAQ (frequently asked question) section on your product page. It can also help your customers to know more about your product. You must add all the relevant questions that customers might have in their minds regarding your product. It is also another way to inform your customers more about your product. You should also add focused keywords along with this section.


Always use High-Resolution Images & Videos

Unlike a brick-and-mortar store, customers don’t have the liberty to analyze a product while shopping from an online store. All they have are images and videos to go through your product and then make their final decision whether they want to buy your product or not. To convince potential customers to buy your product, you must add high-resolution images and videos to your eCommerce product page. Images and videos somehow bridge your product and customers, considering they can not touch your product physically. Add high-resolution images and videos to give your customers a more comprehensive view of your product. In this regard, getting along with a product listing analyzer tool can be the best idea. It can alert you to implement incredible images and videos with your products on various platforms.


Five Don’ts of eCommerce Product Page SEO

  • It will be best to avoid following SEO mistakes to make your product visible on multiple eCommerce platforms.
  • Never avoid adding an elaborative product description to your product page. Apart from that, you must not copy the description from your competitors’ pages. It will never let your business grow from an SEO perspective.
  • Never settle on low-ranked keywords; it can drastically affect the search volume of your product.
  • Never rely on automated optimization, as they can not help you add exclusive information about your product. You have to do it manually only.
  • You should not miss out on adding hyperlinks and backlinks to your eCommerce product page.
  • Avoid adding low-quality images and videos.

Conclusion

We hope that you must have developed some understanding of the eCommerce product page SEO. Now, if you know all the crucial aspects of implementing a robust SEO strategy, you must practice this on your various product pages. Product page optimization is a must-step to drive more customers and help you generate decent revenue. A well-structured product description, title, meta description, and high-resolution images and videos can help you drive traffic to your product page.

Avoiding these aspects slows down your sales and ultimately impacts your conversion rate. In this regard, you can use any listing quality analytics tool such as etraKY BS. It sends notifications regarding your product page if you lack the abovementioned do’s of eCommerce product page SEO.

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What is eCommerce Analytics & How to Use it to Boost Your Revenue!

This is 2022 the era of digitalization, from making payments to buying products everything can be done through being digitally aware. If we particularly talk about online shopping; this industry is on a hike. One can earn their bread and butter just by investing very little. But the question is, how will you sell your products without any disruption in this overcrowded market. Well, in this regard, eCommerce data analytics can help you. Data analytics was always there; however, after the booming of eCommerce business post-Covid 19, this has come into the limelight. Using the analytics efficiently will power up your business with insights that will help you to make calculated decisions and grow your business.

Sellers or brands usually don’t know how to use eCommerce analytics because they have so much data that they get confused about where they should start. It may not always be easy for eCommerce businesses to analyze the data they are collecting accurately. However, eCommerce data analytics is effectively enforced in this industry to narrow down the focus and establish clear-cut goals. It all comes down to ultimately finding a way to increase sales and boost the conversion rate.

You have access to a lot of data if you sell your products on several big eCommerce platforms such as Amazon, Flipkart, Myntra, Ajio, Snapdeal, etc. Several customer data insights individually offer hidden opportunities for increasing revenue and flourishing your business only when you do it efficiently.

In this particular blog, you will know about eCommerce analytics and how to use it to boost your business.

 

What is eCommerce Analytics?

Lets’ not get into the technicalities; broadly, we can say that eCommerce data analytics is a fantastic way to attain a deeper understanding of your present and potential customers. Specifically, this analytics also looks at other vital factors such as the bounce rate, keywords, customers’ clicks, cart abandonment rate, etc. Undeniably, thats’ a lot of information for eCommerce businesses to hold onto. As much as your online business will expand, you will need more data to collect and analyze to run your business smoothly. This data can help you know who your customers are, their preferences, and what influences them to buy your products or abandon the cart.

To remain competitive in this glorious industry and increase your conversion rate, you must implement this strategy with your business. You must know that eCommerce analytics comprehensively provides insights on how buyers interact with your ads, emails, and other strategies to make them buy your products. You can view all this essential information in one place using any eCommerce analytics tool.

This sort of analytics tool is imperative to a successful online business. Integration of any analytics tool can become a primary key to success and help you score a massive advantage over your competitors. Ignoring eCommerce data analytics means you are missing out on some crucial information that can help you stand out from your competitors.


Several Ways to Use eCommerce Analytics to Boost Your Business

 

Enhancing Product Page Optimization

Your product page is where all the actions occur in the eCommerce industry. It is where your products get visible to your customers, and they can read the information about your products. Apart from that, customers also read the reviews of the other customers. Analyzing them all together, they make their shopping decisions. If you have a well-established and maintained product page, it can eventually increase your sales. On the other hand, a poor presentation of your product page can decrease your overall sales.

To make your product presentable in terms of product title, product description, keywords, and images, you can take the help of brand analytics tools such as etraKY BS. Product page optimization can help you collect primary data gathered by customer actions and then analyze it to observe deep insights. In this optimization process, you can also gain sales data that can make you analyze if there are any issues in pushing your customers from searching to buying.


Conjecturing Analytics

It can be the proven key to engaging your customers and responding to their demands through conjecturing analytics. Accurate analysis of your data can help you regulate what your customers expect. For example, if you have search engines’ data, you can analyze well what products they are looking for and what they have bought in the past. Based on that, you can analyze what they can buy in the future. It can also help you determine at what price you should sell your products to make the most of them.

In today’s eCommerce world, the willingness of customers to pay a significant amount can vary depending on the time and other factors. You must understand the fact that you are not the only one selling online; your competitors also sell similar products. So if you do not offer reasonable pricing, they may turn to your competitor. You can use price tracking software such as etraKY BS to manage a price across channels. It can provide insights into your competitor’s product pricing; based on that; you can implement a decent pricing strategy.


Selecting the Best Match Algorithms

In the process of using eCommerce analytics, utilizing best match algorithms can be terrifically beneficial. Such an algorithm tests two different versions of your eCommerce business, the landing page and call to action button. Also, it records the more compelling data for getting your customer’s desired reaction. Based on such information, you get a clearer picture of what will lead to generating more revenue. Believe it or not, some analytical capabilities can modify the choices depending on specific times of the year. It ensures you are receiving good perspectives of what customers are doing.


Abandon Cart Data

While dealing in the eCommerce industry, cart abandonment is the most usual factor. Now or later, everyone has to face this situation, and it happens when a customer adds a product to the cart but hasn’t bought them. There can be several reasons behind this, but if you have the data, it can help you understand their shopping behavior. According to a recent survey, 25% of customers come back to buy the same product they have abandoned in the past.

So it is essential to analyze what’s wrong when they first add the product to the cart. Whatever the cart abandonment score you get through the eCommerce analytics, you should have the heart to accept that and work toward minimizing the abandonment rate. With the help of such analytics, you can look at the payment methods or is there a problem that forces the customers to abandon the cart. If you get the results, you can indeed become able to resolve that.


Conclusion

Thus, eCommerce data analytics, first of all, needs the extraction of the data. After that, it can also provide the capability to monitor the customer’s sentiment, customers’ response towards the product, and your competitors. Data extraction from various eCommerce platforms you are selling your products can help you better implement your selling strategies. As an eCommerce brand or a seller, you must use data analytics to have clarity over your online business. You can later determine whether it is going well or if you need to make some changes. Always remember that if you have accurate data, it can eventually help you generate more revenue. So it is better to implement eCommerce analytics.

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Amazing Guide to Amazon Choice & How Brands Can Get One!


Why would any of your products get sold on Amazon if customers have the option to buy the Amazon choice products? Well, you know the answer, right? Yes, at some point, you will be required to showcase your products as Amazon’s choice. If you are new to this industry and have not been aware of this term, this blog is just for you. You must know that some badge provides the assurance of product quality. That is why customers prefer to buy products that have this badge.

Nowadays, Amazon has become so giant and achieved tremendous credibility among customers. That is why Amazon’s choice products are the top-selling products on this eCommerce platform. To win the race, you can also take advantage of this credibility badge of Amazon. But it is not that easy; there are several criteria for attaining the Amazon choice badge for your products. In this blog, you will get to know the essential information regarding Amazon’s choice. So what are we waiting for? Let’s get in and find out why it is a requirement of online brands.


What is Amazon Choice?

Amazon choice is basically a badge that is provided by Amazon to any specific product when it has the best match to top-ranked keywords. Brands that achieve this badge for their products are considered Amazon’s recommendations. You can see it on the left corner of the product image or below the description. Amazon introduced this badge in 2015, along with the launch of Echo dot(Alexa), a voice recognition device. Amazon introduced it as Amazon’s choice product. Initially, it was an alternative to Alexa because of the issues in filtering the browser search results via voice. It was implemented to simplify and filter the product search results and display the most accurate product. Products with the Amazon choice badge have the most relevant and best keyword rankings. Today, in comparison to voice search Amazon’s choice is quicker and assists in sorting out the search problems. It has made it easier for customers to search for any specific product.

As an online brand, you must consider it and should add relevant keywords with your product’s description and title specifically. In this regard, etraKY BS, a listing quality analytics tool, can help you.


What are the Criteria for Amazon Choice Badge

Every best thing comes with several criteria to fulfill; the same is the case with Amazon Choice. It can help you in building a robust customer base and eventually helps in generating more revenue. You should know that this badge is a keyword-based spontaneous way to order products through a virtual assistant. So you need to add relevant keywords while listing your products on Amazon. Let’s have a look at those criteria

  • Your product should be eligible for Prime.
  • The quality of the product should always be high.
  • All your listed products should be available in your stock.
  • Products should be available for immediate shipping.
  • It must have a low return rate in comparison to other products.
  • Products must have high-quality images and videos.
  • It should follow Amazon’s pricing criteria as well.
  • Take the Amazon FBA service.
  • Products must have positive reviews from customers.

Apart from all these, it will be best for your brand if your products fall into the category of best seller list. It can also help you in obtaining this badge for your online business. To fulfill these criteria successfully, you can take the help of listing quality analytical tools such as etraKY BS. This tool can help you enhance the quality of your product listing by sending you alerts regarding the images, descriptions, title, and keywords. Undoubtedly, this tool can help to achieve this badge efficiently.

How to Get an Amazon Choice Badge?

 

  • Products Should be Eligible for Prime

To get this badge, you have to get prime eligibility for your products. As you know, Amazon’s choice works via Alexa, so it can only recognize products that are eligible for prime delivery. If your products don’t have this eligibility, they can not even consider Amazon’s choice. So before anything else, you have to become an Amazon prime seller. You can become one by signing up for the Fulfillment by Amazon (FBA) service. To make your product prime eligible, there is no other criteria that you need to follow. Once selecting the FBA service, all your products will automatically become Prime eligible.

  • Keep an Eye on Your Stocks

Your products must be available in stock on a constant basis. Product unavailability can make you lose Amazon’s choice badge immediately. So you need to ensure the product availability 24×7. In this regard, you can take the help of stock availability monitoring tools such as etraKY BS. It works as a watchdog for your brand and alerts you immediately a product gets out of stock. As soon as you get the alert, you can refill your stock and save yourself from getting eliminated from this achievement. In the process of always ensuring product availability, you also need to make a smooth relationship with your manufacturers and vendors because delays from their end can impact your overall business.

 

  • Try to Get More Positive Reviews

Your product has as many positive reviews, and it can take you closer to Amazon’s Choice badge. So always focus on getting more positive reviews for your products. On-time order delivery, good product quality, and attractive offers can help you attract customers, and lately, they can leave a positive review for you. You can follow them via email and request them to leave their valuable feedback on your product. Apart from that, you can also leave a note with the order asking for feedback. To know more about the reviews and ratings you can click here.

 

  • Enhance Your Listing Quality

If Amazon sponsors your product, they must make sure that your product is enough to delight the shopping experience of their customers. This eCommerce giant never compromises on its service; they always want to make its customers happy. Thus, it only prefers to provide this badge to those sellers or brands who are following all the measures of the product listing. Thus your product should contain high-resolution images, elaborative descriptions, relevant keywords, a keyword-based product title, high-quality video, etc. Apart from that, you can also go to our SCRAP page and know more about this brand new tactic to take advantage of.


Conclusion

Now you must have an idea of what Amazon’s choice is and how you can get one. To get this badge, you must follow the steps as mentioned above. If you lack in any of the above criteria, you won’t be able to get this badge for your products and can miss out on outstanding sales and significant revenues. But on the other hand, achieving this badge for your brand can prove highly beneficial for you. It can enhance your brand credibility and popularity and increase your customer base. In terms of following the steps to get one, you must get along with a powerful brand analytical tool such as etraKY BS. This tool can help you enhance your product listing, ensure stock availability, and manage the reviews. So what are you looking for? Grab this tool and take your first step to achieve your brand’s Amazon’s Choice badge.

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5 Spectacular Ways to Drive External Traffic to your Amazon Listing!

Amazon is undoubtedly a massive eCommerce platform that not only fulfills sellers’ requirements but also provides tremendous opportunities for sellers and brands to sell their products online. Since it is one of the massive online marketplaces, competition is also huge. Delivering good quality products to your customers is not enough to drive sales while selling your products on this platform. It requires a lot more tactics to make phenomenal sales.

Amazon provides advertising solutions to its sellers and brands to help you upsurge your sales. But sometimes, you can feel that it is also not enough, and the time has come when you need to look outside of Amazon advertising. According to a survey by Amazon, only 65% of customers search for specific products on Amazon. So it is time to think about 35% of customers not using the platform to search for a product. However, you can reach them by focusing on external traffic sources.

In this blog, we will tell you some of the spectacular ways to reach your potential customers by driving external traffic to your Amazon listing.

How to Drive External Traffic to Your Amazon Listing

As you know, there is a vast competition to run Amazon advertising and drive traffic. So the time has arrived when you need to go ahead and look for other ways to drive more customers to your Amazon listings. You can miss out on a heavy sale if you do not advertise your products on other websites besides Amazon. This way, external traffic is the best option to fetch customers to your Amazon listings. However, before driving traffic to your listings, it is essential to ensure their quality in terms of images, product description, involvement of SEO keywords, and videos. To enhance the quality of your listings, you can take advantage of any listing quality analytics tool such as etraKY BS. It can help you in effectively optimize the same. Remember, if your listing is not in an appropriate manner, you can not drive traffic.

Now let’s focus on how to drive external traffic to your Amazon listing properly.


Sponsored Display Ads by Amazon

Well, sponsored display ads are the latest version of Amazon PPC advertising. It helps you grow your online brand robustly on this eCommerce platform by engaging customers to make their purchases on and off Amazon. Technically, you can say that it is a self-made display ad that helps potential customers view your products on Amazon and display them on other websites and any third-party platform.

It can even provide you the advantage of displaying your ads on the competitor listings as well. In such a way, your customers will also be able to view your products on other websites. If they find the ad interesting, they will click on the link and redirect them to your product page on Amazon to buy that significant product. Amazon introduced this service in the year 2019. Across the country, it has been used by more than 30% of Amazon brands and sellers. It can help you to generate more revenue as well.


Social Media Marketing

In 2022, if you are still unaware of social media marketing, you may have experienced a failure in your online business. Today, social media platforms are used by millions of customers all around the world. It provides an immense opportunity to generate external traffic and attract other potential customers to buy your products. You can connect with a more extensive customer base through social media marketing and upsurge your brand awareness. It can be a terrific way to generate more sales as customers are already into their smartphones. You can promote your products on multiple social media platforms and apps. Individually, Facebook alone can help you in driving 25% of traffic to your product page. You can create your ads on this social media platform, and they can also appear on Instagram to give more views. It can also affect your overall sales.


Email Marketing

Email marketing is another fantastic way to drive traffic to your Amazon listing. Sending personalized emails to your valuable customers can attract their attention to your products. Email marketing should be on your priority list if you are an Amazon seller or a brand in this competitive era. You must know Amazon provides you with the “Manage your customer engagement tool” service. If you have access to this, you can send emails to your former and potential customers. It can be one of the perfect ways to re-advertise your products with personalized messages and special offers.


Influencer Marketing

Besides selling your products in a standard way, influencing customers to buy your products can also help drive external traffic to your Amazon listing. To implement this process successfully, you can take the help of several influencers with numerous followers on social media platforms. They can spread your brand’s awareness and help drive more traffic to your product listing page. They can even add the link to your product page on their home page and make it clickable for potential customers. So it will be best if you get associated with some highly recognized and professional influencers with solid followers.


Use the Power of Blogs

Apart from these four ways of driving traffic to your Amazon listing, you can also leverage the power of blogs and articles. There are so many bloggers available there who are linked with the Amazon associates program. You can take their help by making them write a blog regarding your product and adding the link to your listing page specifically in their blogs. It can help customers click on the link and land on your product page.


Conclusion

These are a few spectacular ways to help you drive more traffic to your Amazon listings. Applying these tactics can automatically hike up your sales and let your brand survive in this highly competitive eCommerce world. It can not only help you drive more customers but also spread the awareness of your brand. However, if you want to take advantage of external traffic, you must take care of the listing part. Adding high-resolution images, elaborative descriptions, SEO keywords in the product titles, and attractive videos are crucial aspects of a tremendous product listing. In such a way, etraKY BS is a listing quality score analytics tool to upgrade your product listing on Amazon. If your listing is up to date, you won’t fail in implementing this tactic of driving traffic. Hope this blog helps you in driving external traffic and making your online business flourish more than ever.

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Most Astonishing C2C eCommerce Startups in India 2022!


In the eCommerce industry, various business models are available to start your online business. You can select them as per your business field, work, and customers you want to engage with. eCommerce business models such as B2B, B2C, and D2C are pretty famous, and among such, the brand new business model C2C (Customer to Customer) is becoming quite famous these days. Customer to Customer is such a business model that allows customers to do business with each other on a frequent basis and in an online environment.

This particular business majorly worked through auctions and assessed advertisements. With the emerging eCommerce industry in India, many startups are pursuing a C2C business model. The C2C businesses incorporate eCommerce technology and assemble their potential customers. Several C2C platforms, such as Amazon and eBay, sell their products through a well-classified auction system.

The customers mostly purchase products from other customers through a third party, where the payments occur. If we talk about the Indian market, numerous companies follow the C2C business model and have adopted it lately. Here in this blog, we have mentioned India’s top most renowned C2C eCommerce platforms.


Best C2C eCommerce Platform in India

 

eBay

eBay is one of India’s leading online platforms, it provides the facility of auctions, convenient shopping, and negotiated models of trading from one Customer to another. This Customer to customer platform was established in 2006, and its headquarter is in Goregaon, Mumbai. It offers a broad range of product marketing, categorized into several listings, including apparel, beauty, personal care, computers, cars and bikes, jewelry, mobile phones, etc. eBay holds 25th rank in India’s top websites list.


Quicker

Quicker is another prominent online customer-to-customer marketplace; it was established in 2008. It offers customers to post and gives their reaction to free and local ads related to furniture, events, cars, jobs, housing, and others. In the current scenario, WQuicker has expanded its services to more than 930 cities in India. The headquarters of Quicker is located in Mumbai, Maharashtra, India. According to the survey Alexa, Quicker is listed in the 16th position in India’s top C2C platform.


Coutloot

Coutloot is basically a social commerce platform founded in 2015. It is widely known as India’s largest offline and online social marketing platform that offers customers the ability to sell anything to online buyers with reasonable bargaining across India. Coutloot also offers documentation, logistic services, and cash on delivery to its customers. The headquarter of this C2C company is located in Mumbai, Maharashtra.


OLX

This eCommerce venture is quite old and famous in India. Olx has made a quite strong presence in the eCommerce industry. This company was established in 2006. It is one of the renowned and popular customer-to-customer eCommerce platforms in India. One can buy, sell and rent various products such as furniture, cars, bikes, and electronics from this astonishing C2C venture. You can also buy and sell properties and apartments from this eCommerce platform.


Amazon

It is one of the most popular and giant eCommerce channels across the world. The most amusing thing about this venture is that it operates in a business-to-customer and customer-to-customer business model. Almost every product category is available on this platform, such as apparel, furniture, beauty products, personal care products, shoes, electronics, home decor, baby food, etc. The headquarter of this eCommerce giant is situated in Seattle, Washington, United States, and in India the headquarter is based in Hyderabad.


How Does Customer to Customer Business Model Works

Customer-to-customer eCommerce business model works basically for customers who buy products from other customers. In this regard, they can use any third-party eCommerce platform to expedite the transaction. C2C online business platforms arrive with eCommerce machinery. In this model, customers gain benefits from such products that are difficult to locate by others. The conversions are pretty high in C2C in comparison to the traditional B2C method.

Customer-to-customer eCommerce business model is much more convenient because you need not visit any physical store. Sellers generally list their products, and customers purchase them if they find their products in the search list.


Revenue and Growth of the Customer-to-Customer Business Model

Customer-to-customer eCommerce platforms are almost similar to the B2C model, the only difference is that they make a profit from fees that are charged to sellers for listing their products for sale on C2C platforms. These C2C transactions generally involve used products sold through a classified or auction system. This significant market is predicted to grow in the future because of its cost-effectiveness. In the C2C marketplaces, the cost of using third parties is decreasing and the number of products for sale by customers is slowly rising. Sellers consider it to be a vital business model because of the popularity of social media and other eComm channels.

These channels showcase significant products already owned by customers, increasing demands and ultimately driving an upsurge in online traffic to C2C platforms. However, the Customer-to-customer business model has obstacles such as lack of product quality and payment issues. In some cases, there is less support for credit card transactions. However, the emergence of Paypal and other payment options has helped simplify payments on C2C eCommerce platforms.


Conclusion

There are numerous C2C companies in the market that are shifting their business to a Customer-to-customer business model and attaining significant revenue. This business model helps in enhancing customer relationships and attracting new customers. Significantly, the eCommerce businesses prefer to get along with this business model only.

With the help of brand analytical tools such as etraKY BS, you can capitalize on this business model. It can help you list your products accurately and provide you with the appropriate information regarding your stocks. It can become easier for you to run your C2C business with the help of such software. Believe it or not but Customer-to-customer business models are generating enormous revenue. You can establish your eCommerce business based on this peculiar model and earn decent revenue.

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