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Selling Products on various eCommerce platforms is almost comparable to investing in the stock exchange market. You can experience success and failure both. Although, the difference between the two is that it is much more demanding to become a successful trader than it is to be an eCommerce seller. But challenges are here, too, and you need to be active and efficient to run your online business successfully. A lack of these can lead you to failure and decrease the overall sale of your products.

If you are the one who gets demotivated because of decreasing sales volume, then you should remind the words of William Edward Hickson. He said, “if at first, you don’t succeed, try, try, try again,” well, it implements selling products on various eCommerce platforms. It’s never too late; you still have the chance to boot up sales and generate astounding revenue. All you need to do is avoid past mistakes and learn new ways to help you sell your products more effectively. In this blog, we have mentioned some exact reasons that stop your product from selling out.

These Could be the Reason; Your Products are Not Selling

There could be various reasons behind your products not selling online. It can be the combination of the inaccurate product price, negative or no reviews, poor exposure to the product, or undesirable delivery time. Here in this blog, we have addressed several primary reasons your online products are not selling. Let’s find out and make the most of this blog post.

Distressing Product Reviews

Unsatisfactory or distressing product reviews can be the prominent reason behind not enough sales. According to a recent analysis, it has been found that more than 65% of online shoppers read at least one to five reviews before buying a product. However, receiving a negative review is not the end of your online business. Instead, It will help if you take it as a challenge. Offer your customers a solution to rectify the exact problem with the product. Responding to negative reviews with proper feedback can helps turn them into a positive one. Substantially, impressive product reviews have a lot of benefits, such as it helps in increasing customer trust, product ranking on the search bar, and revamping conversion rates. A proactive approach to prevent negative reviews is to get along with a marketplace seller analytics tool that can help you with its agile review management feature.

Inaccurate Product Pricing

It is likely that your online products are not selling because of inaccurate product pricing. You need to maintain the product price across various eCommerce platforms as a seller. A report says, more than 55% percent of eCommerce customers claimed that price was the most crucial factor that convinced them to shop with one particular seller over another. That’s why you should apply a dynamic pricing strategy to attract potential customers and turn them into valuable ones. To execute a dynamic pricing strategy, you should ensure that you have set a minimum price for your product, although you should not be the cheaper seller in the eCommerce market. To maintain the accurate price for your product, you can take the help of price tracking software available in the market, such as etraKY BS. It can even help the brands rectify the price breaching issues as well.

Inadequate Product Listing Quality

On the one hand, where we used to say, “do not judge a book by its cover,” unfortunately, online customers always judge a product by its cover photo. Poor quality product images and improper descriptions can be why your products are not selling. However, here you need to enhance the product listing quality of your online business. In this manner, you need to place high-resolution images of your products so that customers can see what your products look like. The title of your product should be based on high-ranked keywords. It helps the product to get visible in the search bar of the eCommerce website. The product description should be elaborative but in bullet points so that customers can easily read that. The description must include at least 5 to 6 main features of a specific product. However, before deciding on the product title and description, you must conduct keyword research. It helps increase your search visibility and rankings and can bring organic traffic to your business. Several product listing tracking tools are available in the market that can help you conduct keyword research.

Unsatisfactory Delivery Timing

Unsatisfactory delivery timing is another reason your products are not selling online. Based on a survey has found that more than 50% of online shoppers do not buy the products because the estimated delivery time is too far. However, you should look forward to robust shipping and delivery partners to accelerate the delivery timing. If you are an Amazon seller, you can join the Fulfillment by Amazon program. It can help you deliver the products as per your customers’ desires. For another eCommerce platform, you should look for a third-party logistics provider that delivers the orders within two to three days. Ensuring the desirable delivery time can reduce the probability of customers purchasing similar products from your competitors.

Meager Product Exposure

Inadequacy of product exposure can affect the sale of your products. It is necessary to expose your product in various ways for your customers. Non-exposure products can’t be able to attract the customers’ eyes and resulting in no sales. However, nowadays, there are several ways you can use to improve product exposure on various eCommerce channels. You can adopt a multi-channel retail strategy to promote your products outside the eComm websites. You can take the help of several campaigns and PPC ads to make it more visible to your customers. Some websites, such as Amazon, also offer sponsored ad campaigns that boost product exposure and let your sales grow immensely. Apart from that, you take the help of social media platforms as well. It also provides genuine exposure to your products and introduces your customers to your specific product.

Conclusion

Thus, we have covered five valid reasons why your products are not selling in this blog. We have also added solutions that can help you rapidly increase your sales volume. Being an eCommerce brand or seller, you should accept the harsh truth that a product listing is not a one-time task. It requires updating and regular monitoring to crosscheck your competitors and assure profits. Indeed, you can’t do all of this without the help of any automated software. Hence, several Marketplace seller analytics tools are available in the market, such as etraKY BS. It can help you enhance the quality of your listed products on diverse eCommerce channels and ultimately add profit to your online business. If you want to expand your eCommerce business, you must ignore the above reasons and become more enthusiastic about your products.

Establishing an eCommerce brand can be a super exciting process for you. However, success is not always guaranteed; there is a massive difference between establishing an online business for your brand and generating expected revenue. The dynamic eCommerce industry is quite unpredictive; what worked yesterday may not deliver the good results today. You have to take precautions in terms of launching your brand online.

It is better to avoid the mistakes in the first place and not wait to make one. However, humans are prone to make mistakes and learn from them as quickly as possible. While establishing your brand online, you can also make some mistakes unknowingly, which can affect your business later. Customers’ expectations have become higher than ever in the past few years. Today customers have so many choices while shopping online that if you make it uncomfortable or complicated for them to make the purchase, they can simply switch to your competitors. They can even leave negative reviews for you as well. In this particular article, you will learn about those mistakes that can become a hurdle in establishing a successful online business.

Escape These Mistakes to Successfully Establish Your Online Brand

If you are new to an eCommerce business, it is natural that you may make several mistakes. But the smart business strategy is to diminish those mistakes before moving any further. To escape the mistakes, firstly, you need to know what they are. So, the following are some of the most common mistakes that you must avoid if you are planning to establish an online brand.

Not Selecting the Right Platform

Before starting an online business, nothing can be much more essential than this to choose the right platform. Select a suitable eCommerce channel to provide the proper exposure to your brand and generate good revenue. When choosing the right one, you need to do some research and find out the best one for you according to the nature and needs of your brand. Amazon, Flipkart, Myntra, Ajio, Meesho, and Tata Cliq are some of the prominent eCommerce platforms in India. You may choose any of these platforms for your online business. Your money and hard work may go in vain if you are not choosing the right platform.

Not Conducting the Research on Market Trends

The planning and execution of your business should depend on the research of the latest market trends and the demands of customers. Not conducting any research regarding this can put your brand at risk and push it towards failure. Although you can not satisfy every customer, you need to focus on finding out who your brand will be targeted according to the market trends. You can take expert advice and silently monitor the eCommerce platforms to understand the trends better. Although it may take some time, eventually, you can get a good result and save your brand from disappointing your future customers.

Do Not Care About the Competitors

The glorious eCommerce industry has provided an immense opportunity for sellers and brands to sell their products online and make profits. Since the industry is wide open for everyone, numerous brands are out there selling similar products. So, before you decide to sell any specific product, you must look out for your competitors and monitor their every move. Believe it or not, it doesn’t matter how good your product is; if your competitors are doing better, you can miss out on building a solid customer base. You must know who your competitors are and what skills they use to sell their brand. It will help if you decide on the price of your products after evaluating the price of your competitors. Always focus on the established competitors who are on a rapid rise. To monitor your competitors, you can also take the help of brand analytics tools such as etraKY BS. It can help you better understand your competitors’ every move at various eCommerce channels.

Not Using the Listing Quality Analytics

In the process of starting selling your branded products online, the first essential step is product listing. But your work doesn’t end just by listing the product on any eCommerce website; you should also look for the quality. Before listing your product, you should always add an informative but short product description, high-resolution images, top-ranked keywords, and meta tags. In this regard, brands sometimes fail to identify how to manage this process. Thus, brand analytics tools such as etraKY brand studio provide you with the best scope of improvement in organizing the fast listing features.

Not Developing the Customer Trust

It is one of the most common mistakes brands make. Remember that your business can only grow if your customer has faith in your brand. One can not make a profit without satisfying their customers. To realize significant conversions, you have to appear as a trustworthy and reliable brand. However, the effective way to develop customer trust is to put on the testimonials and reviews of your product. According to research, more than 45% of customers rely on reviews before purchasing. Reviews can incredibly help you in increasing sales. In this manner, you can take the help of brand analytic tools such as etraKY BS. It provides you with the agile review management feature.

So these are the mistakes you should avoid while establishing your eCommerce brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need a close analysis of everything related to this business.

Conclusion

To establish your eCommerce brand effectively, you must not indulge in the mistakes mentioned above. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should also ensure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.

While selling products on various eCommerce platforms, reviews are the essential metrics. Reviews become more vital if you are an Amazon seller. It is crucial for every online business, but it is much more important than others for Amazon. It directly impacts your conversion rates, sales, rankings, and more while selling your product on this powerful eCommerce platform. Believe it or not but your ability to generate reviews will make the difference between the success and failure of your product.

Nowadays, online shopping has become an authentic part of customers’ lifestyles. According to the latest report, more than 50% of customers shop on Amazon at least once a week, and 72% of customers purchase a product, influenced by the best reviews and ratings. Specifically, Amazon customer reviews matter a lot, and that’s why you must get more and more positive reviews on this website. However, getting reviews on Amazon can be challenging for your online business in 2022. In this particular blog, we have mentioned some uttermost ways to get reviews on Amazon for your products. Let’s find out what those fundamental ways are.

Effective Ways to Get Reviews on Amazon in 2022

The reviews about your products can profoundly affect your online business. It has the power to break or make your eCommerce business. That is why you need to understand the importance of reviews. Apart from the following ways of getting reviews, you can also take the help of some marketplace seller analytics tool to get the reviews effortlessly. In this manner, etraKY BS can help you immensely.

Choose a Great Product to Sell

If you want to get more reviews on Amazon, you need to choose the right product to sell. No strategies will work if you sell a boring and bad-quality product. It won’t let you get five-star reviews if your product is unremarkable. That is why it is crucial to selling such a product that customers naturally want to give a review. It will make the results much hassle-free to come by when you request the reviews. In this way, you can also get more organically verified reviews, and that too without asking the customer. To execute this, you have to make a strategy before launching your product to search your competitor’s reviews and look for the common complaints and negative reviews. Now fix these complaints with your product and then launch it on Amazon. You will experience that your product is getting more positive reviews from customers. Along with selling an effective product, you can also add high-resolution images and descriptions. It can help you attract more customers and ultimately lead you toward getting positive reviews. To process this, you can take the help of any marketplace seller analytics tool.

Apply the Product Inserts

It is one of the practical and most accessible strategies to get more customer reviews on Amazon. The exciting thing about the product inserts is that you can reach out to every single customer with a request to leave their valuable review. A product insert is basically a small card that you put in your product packaging. On this card, you write a crisp “thank you” message, or you can ask the customer to leave a review kindly. Sometimes customers feel lazy to reach out to the page again and leave a review. So to diminish this issue, you can include a QR code on your product insert with a link that redirects your customers to the review page. To work this process successfully, you can attractively design the product inserts. It will be convenient for your customers to leave a lovely review about your product.

Apply the “Request a Review” Button

To get more reviews on Amazon, you can use Amazon’s “Request a Review button,” you can find this button in seller central. A single click on this button will trigger a standardized email sent by Amazon asking the customers for their valuable feedback or reviews about the specific product. However, you can not personalize this email at all. The text will be the same in every email, excluding the product detail and seller name. But the awesome thing about this feature is that customers don’t have to visit the page and then write a review for you, they can provide the star rating, and it will be counted as a review only. The rating system is an efficient way to get more reviews as customers don’t go through the effort of writing reviews.

Get Along with Amazon Vine Program

Being an Amazon seller, this eCommerce website offers you the Vine program to connect you with the reviewers. This program is open to brand-registered sellers and vendors, and it is considered the best and most secure way to get reviews for any new products. If you are new in this business or going to launch a new product, you can surely go for this feature. To enroll your Amazon product in this program, your product must have less than thirty reviews. Along with this, you also need to keep sufficient inventory in your hands. The Amazon’s Vine Program provides you with honest reviews, so it will be better if you fix the issues related to your product first.

Establish a Strong Bond with Your Customers

The most acceptable way to get reviews on Amazon or any other eCommerce site is to build a strong relationship with your customers. To build a stronger bond with the customers, you need to initiate a brand persona that resonates with your targeted audience. You should work on it because it is something that your competitors can not copy from you—establishing a brand that your customers love and appreciate. It will automatically reciprocate the love by giving you a positive review. If they like your product and you two have a bonding, they will definitely write a review for you. Their quality reviews will help you get a higher conversion rate. You can become active on social media, consistently send emails to them, and deliver an impactful customer experience that can help you build a solid relationship with your customers. In this way, you can convince them to leave a positive review of your product.

Conclusion

If you are one of them who doesn’t know the importance of reviews, let me tell you that you are missing out on a significant portion of your online business. Reviews for Amazon products are highly essential, as it helps you get more conversions, make your product a high ranker, and attract more clicks in the Amazon search list. It is essential to get reviews for your products, whether it is an old product or a new launch. Earlier it was easy to get reviews as there was an option to get paid reviews, but it doesn’t work now. With the higher competition in the market, it is getting harder than ever to get honest reviews. You just need to remember that if you have a strong product and you are not breaking any rules of Amazon, you can get closer to having more reviews. To get more reviews for the products you are selling on Amazon, you can also take the help of a marketplace seller analytics tool.

Mother’s Day is an enormous day to celebrate the love, affection, care, and struggle of a mother. A mother-child relationship is a natural and pure form of love that can’t be described in words. On the 8th of May, every year, we celebrate Mother’s day, and in the past few years, a trend has emerged to show your love for your Mother by gifting her something unique and trendy. This particular day has become the third-largest retail holiday across the world. For eCommerce brands and sellers, it is a magnificent opportunity to generate sales and attract customers by offering them unique and trendy products.

In 2021, the total Mother’s day spending by Indian customers was around 11 billion. This figure shows that customers are eagerly waiting to purchase gifts for their moms this year too. So, why not help them during their hunt for the perfect gift. By following the latest market trends and past shopping data of customers during this time, you will find out what customers really want. According to the recent report of the National Retail Federation, Mother’s Day spending is expected to increase by somewhere between 3 and 4 billion this year. In this Mother’s day centric blog, we have mentioned the trending product range this year. You can also generate exceptional sales by selling these on various eCommerce websites.

What Influences the Customers Spending on Mothers Day Gifts

Before going any further, you must understand that gifting is an art, and those who want to give something, especially to their mothers, will always be influenced by the situations and market trends. The COVID-19 pandemic has almost changed customers’ perspectives, especially when choosing a gift for someone. Now customers are more into spending on something to help their loved ones maintain a healthy lifestyle. Here we have mentioned some of the points that can help you choose the right product to sell during the Mothers day event.

• Ever since the pandemic occurred, the lifestyle has been changed upside down. According to a survey conducted by Amazon, more than 58% of customers are now buying self-care products frequently. The pandemic has turned more consumers towards spending on pampering and wellness products. Eventually, it boosted the bath, beauty, and spa products category towards the favored gift for Mother’s Day. As a brand and seller, you can choose these products to sell on Amazon or any other eCommerce platform for Mother’s Day.
• The changing climate has also influenced the shopping behavior of customers. These days buyers are also interested in shopping the eco-friendly products. It is on the priority list of gift-givers and receivers. This Mother’s day, there is an immense probability that customers may choose eco-friendly products as a gift for their beloved mothers. Hence, you can also choose to sell products from this category as well to boost the sales this Mother’s Day.
• The COVID-19 pandemic has affected the travel plans of eCommerce consumers. Now when we are returning to normalization, travel plans are once again on the top list of consumers. Everyone wants to get out of their city and visit their favorite destinations along with their loved ones. So this could also influence the gifting idea of shoppers; they may end up purchasing travel kits and accessories related to traveling for their Mothers.

Trending Products for an Ideal Mother’s Day Gift

As Mother’s Day is coming closer, the search volume for keywords related to this day’s gifts has skyrocketed in the past few days. But as a seller or a brand, you need to know what products those searches lead customers to and, more importantly, which gifts they choose to buy. Following detailed information about the gifts from various categories may resolve this issue for you and help you choose the right product to sell.

Wellness and Self Care Products

The largest eCommerce channel Amazon provides insight into the specific types of gifts that customers are looking for on Mother’s Day from the wellness and self-care category. Some products related to this category are foot, and body massager, Blood pressure and diabetes tracker, vitamin supplements, protein shakes, essential oils, bath salts, aromatherapy, candles, etc. All these products are the ideal gift for Mother’s Day, and to accelerate your sales during this event, you as a seller or brand can choose to sell these products online.

Luxurious Items

Luxury items are always the top priority gifts for treating loved ones, especially Mothers. That’s why customers are growing their interest in purchasing luxurious products. There is no argument that perfumes and jewelry are evergreen go-to gifts for Mother’s Day when it comes to luxury. If you are an eCommerce online seller, you should choose items from these two categories to sell.

Home Decor & Kitchen Appliances

Home and kitchen are primarily the two venues that Mothers solely rule. That’s why customers are looking for products related to home decor and kitchen appliances. Online searches for dinner sets, decor items, bedding, and fancy utensils have increased amid Mother’s day gift preparation. Personalized gift items related to home decors such as photo printed coffee mugs, cushions, and frames with personalized messages for mothers are also trending. So as a brand or a seller, if you want to generate decent revenue, you can choose to sell products from these two categories.

Sustainable Eco-Friendly Gifts

When customers want to gift their loved ones, they always want to choose products that may sustain them for longer and strongly affect the receiver. Undoubtedly, Mother’s Day is the emotion itself; that’s why customers look forward to purchasing sustainable gift items, and that will be great if it is eco-friendly. The eco-friendly candles, handmade bamboo gift cards, and in-house plants are also some trending gift options. You can also sell these products on various eCommerce websites to boost your sales and take advantage of the Mother’s Day event.

Apart from the product mentioned above, the demands for fitness watches, branded bags, and customized tumblers are also high. As a Seller or brand, you should also look forward to selling these items to attract customers for Mother’s Day gifts.

Conclusion

Only two days are left for the Mother’s Day event, and sales are already going on various eCommerce platforms. This is that time of the year when you can boost your sales by selling the products that are highly in demand. Thus, you can add more profit to your business by selling the products from the above categories. While selling Mother’s Day-centric products, you may face some issues related to product listing or maintaining price hygiene. However, to get these problems fixed, you can take the help of any powerful brand analytics software such as etraKY. It can enhance the quality of product listing and help you maintain the price of the products on various platforms.

In the emerging eCommerce world, competition is on an extreme level, and to sustain it here, you need to differentiate your business from others. If you are selling your brand blindly on various channels without knowing market trends and customer demand, you will never let your brand sustain for a more extended period. Offering your customers the same product as your competitors do will never help you attract them. They are already into that specific product, so why would they purchase your product until or unless you are not offering something different or unique from your competitors.

If you are the one who has been in this eCommerce business for a long time but still does not have a solid customer base, then this blog is for you. You need to let your customers notice your brand; you need to leave a suitable remark on their minds so that they may remember your brand and never turn back to you. You need to understand that differentiation is the key to accomplishing those goals. In the manner of being better than others, you need to be distinctive from your competitors. Always keep in mind that different and out of the ordinary always be remembered. Here in this blog, we have mentioned five efficient ways to differentiate your brand on eCommerce platforms.

Incredible Ways to Differentiate Your eCommerce Brand

Nobody cares what you are selling until or unless you do not offer something in a unique way or something unique or different from others. It is pronounced why customers will buy your product if they already bought the identical product from another brand or seller. This is why you need to make your product different from others. Here are some of the following ways that you can use to differentiate your product from your competitors.

Become a Creator, Not a Reseller

In the massive eCommerce industry, it is one of the best ways you can try to differentiate your product from others. You can make your online business truly meaningful by selling a product not yet available on any eCommerce platform. If you are a reseller, you have nothing different to offer compared to your competitors. It is challenging to grow your business as a reseller on prominent eComm websites such as Amazon, Flipkart, Myntra, etc. There are already thousands of resellers selling the same products as you are. But then, as a brand, you can modify your products and add some extra features to make them a little different from others. However, the best way to make a differentiation is to create something unique and valuable for customers. In the process of producing a new product, you have to keep in mind that your product must be helpful to your customers. To make it easier, you can visit several eCommerce platforms and review the category they are offering. Related to that category, you can create any unique and identifiable product as per your preference.

Alluring Product Images and Description

In the eCommerce industry, one particular thing that is highly recommended for selling a product online is images and how you describe your product. Both of these factors go hand in hand; it will never work vice versa; suppose your product has an attractive image but no description, it won’t be able to attract enough customers as it can with an adequate description. Do not forget that customers always want to see the product before buying. Increasing the eCommerce conversion rate is having a high-resolution image of your products with a short, crispy, and informative description. However, sometimes brands and sellers don’t put extra effort into improving the quality of their product images. To make this process happen accurately, you can take the help of some listing quality analytics software, which will alert you to add images and descriptions for your products.

Deliver the Product at the Promised Time

The customers’ expectations are just to get the product as it is and on promised time. So, the real challenge for you is to deliver them the exact product they have ordered and on time. If you want to differentiate your product from others, do not disappoint your customers on these terms. Keeping your promise is essential for customer retention. These days, most customers complain about the wrong product delivery and that too on a late delivery date. You can take advantage of these market situations and provide your customers with a better experience; it will automatically help you differentiate your brand from others. If you are new to this industry, you need to keep an eye on your followers. Several competitor tool tracking tools are available in the market, such as etraKY BS, that can let you know what your competitors are up to. You can use that information to differentiate your brand.

Offer Various Payment Options

If you are the one who is selling the same product as others, then to set the differentiation parameter, you can offer various payment options to your customers. Due to several scandals, customers do not prefer to add their credit or debit card info on multiple eCommerce channels. According to a survey, more than 57% percent of customers don’t place an order if they don’t find their preferred payment method. However, you can offer them several payment options such as Google pay, Phone Pay, Paytm, order now, and pay later, along with the various credit and debit cards option (if someone wishes to use them). Apart from that, customers always want to have the cash on delivery option. Provide them with these payment luxuries, and you can win the game.

Play on Customer Service

You may offer the best quality product to your customers but still not be able to generate enough sales as targeted. At the same time, your competitors are offering the same product with low quality and are still able to have a solid customer base and generate handsome revenue. Have you ever thought about how they do it? Well, the answer is phenomenal customer service. Competing on customer service is the best way to win the game of eCommerce and to create a difference. You should always be there whenever your customer needs you. If you are selling your brands on various eCommerce platforms, you should check whether the platform is providing robust customer support or not. Apart from that, to let your customers know more about your product, you can connect with them through various social media platforms and resolve their queries instantly. The impeccable customer service can turn the game and provide your brand the popularity you always wanted.

Conclusion

In this way, you can differentiate your brand by following the above efficient ways. How you will apply them specifically to your brand and product line should be an area of extreme focus. One very definite thing is that differentiation is the need to help your business flourish rapidly and provide you with a solid customer base. In eCommerce or any other industry, the customer is God, and your focus should always be on them. Your business revolves around them only, and that’s why you should always look forward to offering something new and valuable to your customers. In the various processes of differentiating your brand from others, you can take the help of an eCommerce analytics tool such as etraKY BS.

The eCommerce metrics precisely indicate how your business is performing. Selling your products on various eCommerce platforms without keeping track of your performance is like driving a vehicle with closed eyes. The eCommerce marketing automatically stops working after some time if you don’t measure and upgrade it. Whether it is eCommerce or any other business, none can survive if you do not take the follow-up of your overall performance and compare the progress with your previous business growth.

Being a brand or a seller, it is not that easy to decide which online eCommerce business metrics you need to monitor. It is hard to make the right decision when beginning your entrepreneurial journey. The eCommerce metrics are defined measurements that can be evaluated and observed consistently. These metrics vary from abandonment rates to conversion rates and the balanced order value. Sales and revenue will probably be if we talk about which eCommerce metrics you should track. However, these two metrics don’t say much about how well your business is doing at different stages, especially finances. Every online brand should measure and track the following KPIs (Key performance indicators) to ensure that everything is running smoothly beneath the surface. In this process, you can also take the help of some of the seller analytics tools such as etraKY BS.

Do Track These 10 Significant eCommerce Metrics

The essential key eCommerce metrics mentioned below will provide you the overall clarity about your online business performance. Depending on your order quantity, countering them daily or weekly should be enough to identify the potential issues.

Conversion Rate

It is one of the essential eCommerce metrics; most brands and sellers calculate the conversion rate by the formula: total number of existing customers/total number of unique customers. One of the most common issues eCommerce beginners or entrepreneurs can experience is getting humongous traffic but no sales at all. It demonstrates why the average conversion rate for the eCommerce industry tends to be so slow, only around 2.25%. You need to understand that only driving the customers to your product is not everything, they need a lot of assurance before buying a product. The product’s price, payment, return options, delivery date, etc. Customers check all these aspects before placing the order, so you always need to set up a standard of all these aspects as a brand. The conversion is essentially how successfully you convert the new customers into your regular ones. The entire process of improving this metric is known as conversion rate optimization. You need to keep track of your regular sales channel, the behavior of the customers towards your product, and order quantity to analyze where the issue occurs. To increase the conversion rates, you can use the seller analytics tool, which can help you improve your product’s listing quality. It should be top-notch as it attracts more customers and convinces them to buy your product.

Customer Lifetime Value

This eCommerce metric indicates how much a habituated customer is worth to your online business. This metric shows the overall value of your regular customers and provides you with a better understanding of which customers are expected to become loyal customers. Some customers with high CLTV are likely to be addicted to your product immensely, which means you can concentrate on your customer retention strategies for them. You should be aware that it may cost you five times more to achieve a new customer than to retain a regular customer. This is why it is important to keep an eye on the performance of your eCommerce business using either predictive or historical customer lifetime value. Historical customer lifetime value is the value of a customer based on their previous purchases. On the other hand, predictive CLTV is forecasting the future lifetime value of a customer on the basis of their past purchases approach.

Average Order Value

This metric indicates the average amount a customer spends on each brand’s product. It is considered one of the vital eCommerce metrics. You can acquire the average order value by dividing the total value or profit made from all the sales by the number of orders made. You can also track the average order value by separating your customers according to the source of traffic and location of the customers or by diversified eCommerce platforms you are selling your products on. It can help you identify various acquisition platforms, generate the highest average order value, and enable you to run compatible marketing campaigns and enhance your return on investment. You can efficiently upgrade your total revenue by increasing the average order value. You can revamp your average order value as a brand by giving the customers free shipping and checking which eCommerce channels bring your highest average order value.

Average Profit Margin

This significant eCommerce metric shows what you earn from each product after minimizing what you have spent on supplying it. It is calculated as a percentage of the retail price and shows what fragment of it is your profit. It will help if you keep an eye on whether you are making profits from selling several products or not. If you want a sustainable eCommerce business, you need to keep it higher than the average acquisition cost. It is excellent to have the highest performing products that earn you a compelling margin and others that barely make any profit. However, to improve the rate of your average profit margin, you need to highlight your most profitable products on various eCommerce platforms to sell most of them. At the time of listing your product on various marketplaces, you should go for the high-margin ones. While listing your products on eCommerce platforms, you can take the help of listing quality analysis tools.

Cart Abandonment Rate

The cart abandonment rate is one of the leading issues that affect eCommerce channels. Based on a recent assessment, it has been found that approximately 40%-55% of online customers abandon their carts due to various reasons. This metric demonstrates the percentage of customers who add products to their cart but run away without placing an order. The positive news about it is that it is possible to measure and lower the cart abandonment rate as much as possible. You can measure the cart abandonment rate by keeping track of the number of orders placed and many shopping carts created. Customers can abandon your cart if they find any glitch in the eCommerce website, high delivery charges, and even if the checkout process is complicated or there are not enough payment options available. To avoid cart abandonment, you should enhance all these factors and make it easy for your customers to place an order.

Conclusion

The above eCommerce metrics enable online sellers and brands to inspect and measure the performance of their products for decision-making purposes. You can use the metrics with KPIs to attain a more equitable and specific way to measure the performance of each product you are selling on various platforms. Always remember to keep your metrics significant to your business goals. However, to improve the rate of these metrics, you can use powerful brand analytics tools such as etraKY BS.

Undoubtedly, Amazon is the world’s largest online selling platform. It has more than 250 million registered users globally. Being a brand, you cannot ignore this platform if you want to sell your products online. Over the years, the statistics of this humongous eCommerce platform have shown that online shopping will never see a downfall; it is here to stay. The 2020 pandemic has changed the shopping landscape and confirmed that the trend will not disappear anytime soon. In 2021, Amazon accounted for more than 40% of the Indian retail market. And it has increased its Prime membership by 120 million registered members as well. Amazon.com had more than 2.4 billion visits in January 2022. This platform has over 14 lacs employees globally.

These Amazon statistics are magnificent, and every online seller and brand should know these facts to sell on Amazon. If you want to get established in an online business and make profits for yourself, you must know about these statistics and use them for the further growth of your business. Understanding Amazon statistics will allow you to make data-driven decisions for your online business. To promote an extensive understanding of this business, we will discuss some of the most significant Amazon statistics of 2022.

Compelling Amazon Statistics of 2022

These days, customers shopping online are changing every day, and their preferences are ever-changing. Those days are gone when consumers choose to buy online because they want something according to their convenience. Today they are more demanding, and they want more liability that comes with every purchase. Let’s look at some of the compelling Amazon statistics you should know as a brand or a seller. Getting informed about these statistics can become easier to enhance your business.

Customers Visit Amazon to compare the price of Items

According to Amazon statistics 2022, 8 out of 10 customers visit this platform to compare the price of any significant product from other platforms. Amazon is the most preferred eCommerce channel for any customer to check or compare the prices and decide where they should purchase the product from. They check the prices on this platform because it provides the most competitive prices. They also want to make sure that they get the best deals. Amazon bestsellers are a real example of this process. You must compare the prices of products on Amazon as a seller or customer. Nowadays, we are surrounded by various product suggestions and advertisements, and it’s inescapable. It strongly affects customers’ way of shopping for products and online shopping behavior. One essential Amazon statistic is that more than 85% of consumers use this platform for price checking. If you have the best price in the market, customers will attract more towards buying your products. In addition, customers are likely to make up their minds to purchase once they start researching the price of a product. To sell on amazon, you must keep this factor in mind.

Amazon Sells More Than 200 Million Products

This eCommerce platform is a fully customer-centric service provider. It lists the products that customers want to find and discover. That’s why almost every product from all the various sectors and categories is available on this peculiar platform. Amazon wants its customers to find anything they require on their website, so they don’t have to look for it anywhere else. Customers can find books, clothes, beauty products, packaged food items, household products, electronics, and so on Amazon. Being a brand provides you the opportunity to sell almost everything on this channel. However this is a great thing, but it is equally frightening for you, as the competition is always at its peak. It means you have to provide your best to always be on the top. If you establish your business according to the customer’s demand and market trends, you can make money on this eCommerce platform.

22.3 Million Consumers have Prime Membership in India

It is surprising, but by the end of March 2022, Prime membership in India alone has increased to 22.3 million. If we calculate the prime member numbers of the United States, the result will be almost half of Amazon’s users are Prime members. From your business perspective, using FBA (Fulfillment by Amazon) for your fulfillment method is the uttermost priority. FBA sellers are more likely to sell more than Non-FBA sellers resulting in more conversions and sales. As a part of online purchasing, customers don’t want to pay the shipping charges. On the other hand, they also have faith in the shipping charges offered by Amazon rather than by you as a brand or seller. However, using the FBA service provides access to these fantastic perks and increases your conversion rate the most. The enormous community of 22.3 million valuable customers is possible because of the Prime membership. Amazon’s prime provides the ultimate fastest delivery of products to their customers just by paying a little extra amount. It also provides the advantage of grabbing exclusive deals. The benefits of a Prime subscription include one-day shipping on the eligible prime products. Amazon sellers and brands always take advantage of this remarkable feature of this eCommerce marketplace.

50% of the Sales Credit Goes to Third-Party Sellers

In the first quarter of 2022, approximately 50% of the total website sales came through third-party sellers and brands. The trend of third parties entering Amazon has shown a higher growth, and it is ever emerging. In 2020, this humongous eCommerce website generated around 60.5 billion dollars via third-party seller services. It is undoubtedly great news for the website and the sellers as well. To sell on Amazon is always a great idea as this eCommerce shark takes care of half of your burdens, such as shipping, customer support, and delivery. It allows you to focus more on other essential parts of your business.

70% of Sellers Sell on Other Platforms Apart from Amazon

It is one of the most interesting Amazon statistics in 2022. Selling your product on Amazon is a great opportunity. The existence of this platform in the eCommerce industry is imperative, and being a seller and a brand, you can experience the growth of your business on this website. However, there are prudent reasons you shouldn’t limit yourself to Amazon only. One of the most critical reasons is competition, as there are times when you take all the essential steps but fail to get the momentum because of the immense competition. Competing against Amazon itself is the biggest challenge for every seller and brand. Although, it doesn’t mean that brands and sellers are entirely abandoning this eCommerce platform. There is no risk in simply trying the other marketplaces to attract more customers, which is understandable.

Conclusion

Amazon is the real, alive shark of the eCommerce industry, dominating the entire online marketplaces. It has provided numerous opportunities to brands and sellers across the globe. One can quickly shift from a passive business to an active one on this platform. In the end, it is essential to understand that Amazon is very much like the other businesses. So, it will be best if you have a great business strategy, planning, and a real investment of energy and time. You also require an Amazon brand analytics tool to fuel your business to be successful. You can take the help of etraKY to reach the top of this platform.

Small businesses have always had to compete with the more giant sharks. Especially when you are dealing physically with the customers, more prominent brands will make it challenging for you to attract customers to your product. However, the emerging eCommerce industry has given them an opportunity to get connected with their customers and sell their products more efficiently. Many more prominent brands have moved their businesses online because even customers do not want to spend several hours traveling and then visit a brick and mortar store to do the purchasing. Customers nowadays prefer to shop online in their comfort zone. The primary step of moving your physical store online can be profitable for you both short and long term. 

Especially after the pandemic, customers’ preferences have changed, and they rely more on online shopping. That is why moving your business to the eCommerce platform is the best option to generate more and more sales. However, you can pursue your business with an omnichannel approach for long-term planning. It is even convenient for your customers, as they can get their orders at their doorstep in no time. In the special edition of this blog, we have mentioned five exact reasons why you should take your physical store online. 

Reasons to Take your Physical Store Online

• Promotes Cost-Effectiveness:

The eCommerce business existed before the pandemic, but the COVID-19, has changed the whole scenario. The customers are now more used to shopping for their favorite products from eCommerce channels. That’s the reason why this industry is growing day by day. Customers are more comfortable buying products online in comparison to a physical store. This is the new normal for them, and you can also miss the chance of experiencing this if you don’t move your physical store to the eCommerce platforms. Apart from that, opening a brick mortar store requires a considerable amount to spend on. But an online store doesn’t ask that much from you. Initially, you can go online at a meager price, depending on the nature of your product. In this way, you can save a lot of money. You need to buy land or rent a place for a physical store and then go through the interior part. All these steps require a heavy amount, but on the other hand, to start an online business, you need to sign up on the preferred eComm channel, and you are ready to go. 

• Get Connected with the Larger Customer Base:

The eCommerce business has made it possible for everyone to go online and sell their products. Within a few clicks, you make your business available to billions of customers out there. However, you can not establish a more substantial customer base while dealing with customers physically. Moreover, you cannot even generate handsome revenue while running a brick and mortar store. On the other hand, eCommerce platforms such as Amazon, Flipkart, Myntra, etc., already have a robust customer base. Selling your products on such platforms can allow you to attain a more extensive customer base. A more significant customer base leads you to generate more revenue in the long run. Moving to an online business with a bit of investment can let your brand grow and eventually improve its image. But you may have to face several challenges in the process of selling online. Don’t worry because there are few marketplace seller analytics tools that can help you resolve the problems related to the product listing, stocks, selecting the correct price and many other challenges. 

• Increase Scalability:

The eCommerce platforms that offer you the opportunity to sell online can also determine which products you should choose to sell and increase the stock levels of those particular products. Multiple eCommerce platforms provide a massive range of products, and you can easily select one from them. However, this process requires robust inventory management and always keeps an eye on the stock. But you can not do it single-handedly; it will need the help of intelligent tracking software to provide every piece of information regarding your inventory, such as how many are there, how many got out of stock, and how much you require to sell. By doing this accurately, your business will eventually flourish and help you to generate handsome revenue. On the other hand, the eCommerce industry has transformed into a 24×7 business. Relying on a physical store, you can miss the chance to make sales while you sleep. The best part about going online is that you don’t have to stick to standard operating hours and be present at all times. 

• Increase Brand Credibility:

While running a physical store, you can not provide the maximum exposure to your business, but the process of moving to eCommerce platforms provides extensive exposure to your brand. Your brand’s online presence can make it easier for customers to find your product information and make genuine comparisons. When customers search for a product online, they want it to appear at the top of the list. To increase the brand credibility at eCommerce platforms, you need to take the help of intelligent tracking solutions such as etraKY BS. The rigorous features of this software, such as keyword suggestions and product listing analysis, can help you make your brand stand out in the market among millions of brands. The product listing can make your brand more visible to the customers and helps in increasing the brand’s credibility and legitimacy. 

• Increased Customer Satisfaction:

The eCommerce industry provides more shopping options to its customers as well as the demand for convenience. The key to customer satisfaction and creating a solid brand image is to give your customers multiple options over when and where they interact with your products. While selling your products physically, you won’t be able to provide multiple shopping options to their customers in terms of payment, shipping, and pick-ups. However, at eCommerce channels, you can provide your customers several payment options along with flexible delivery options. Who doesn’t want to have these facilities? This is also a reason why customers are moving to online platforms for purchasing their products. For brands, having an online store would be the right thing to aid customer satisfaction and create a loyal customer base around your brand. 

Conclusion 

If you think that brick-and-mortar stores will vanish entirely, you must understand that it is not going anywhere but evolving with time. While going online, you can provide dynamic experiences to your customers that you can never provide them via physical stores. On the other hand, you can even generate more profits than your physical store by moving your business to online platforms. Thus, there are numerous benefits of moving your brick mortar store to eCommerce platforms. It is beneficial not only for you but your customers as well. If you think you will not be able to do it alone, you can take the help of advanced software to add comfort to your online business. It will help you present your product with more creativity, accuracy, and efficiency. So, it will help if you go for it without having a second thought in mind.

For the past several years, fashion and beauty has consistently managed to be at the top eCommerce industry. For a long time, this section has dominated the eCommerce business heavily. In order to have a seamless and secure shopping experience for their customers, many fashion and beauty brands made their presence in online business. Some renowned brands have complete control over this section. And that’s why the competition is tough for new brands. However, the market is changing with the preference and demands of customers. Now, customers wish to have a more personalized experience whenever they select a brand for themselves. 

After all, who doesn’t want to have a lazy day doing their favorite things and planning to have a beautiful evening with the choice of their dress that they have ordered from their favorite platform, which is about to be delivered to their doorstep. The point is various researches found that customers are now more into having a personalized experience. This is the main reason why most beauty and fashion brands are settling up their business according to customers’ preferences. To sustain your brand and generate revenue, you have to follow the latest trends in this sector. In this specific blog, we have mentioned five latest eCommerce trends in the fashion and beauty industry that can help you make more profit this year. 

The Latest Five Fashion and Beauty Trends of 2022

Before the origin of the eCommerce industry, customers used to buy fashion apparel from a physical store after a trial. The same goes for beauty brands. Before purchasing, customers check the various shades of foundation, lipstick, eyeshadow, and moisturizer on themselves, and then according to their skin tone, they do the purchasing. They still do the same whenever they shop products from these specific sections. And they want to have the same experience online as well. This was when things started changing in online business for fashion and beauty products. 

Try-Ons, AR & VR Experience:

As per the customer’s preference, the eCommerce industry is ready to provide an authentic shopping experience to its customers. In this way, the enormous digital world has helped them by providing try-ons and AR & VR technologies. These technologies are able to attract customers quickly. Through AR & VR, customers can now choose the beauty products as per their skin tone. It helps them immensely and eliminates their confusion regarding the products. On the other hand, via the Try-one feature, they can now try various apparel virtually as per their choice on several eCommerce platforms. Some top-notch brands such as Zara, Puma, Catwalk, Burberry, Nykaa, Loreal, MAC, and Nars are top of their game to provide all these new shopping experiences to their customers. According to the market analysis experts, these technologies have not emerged to die down; they will stay forever. That’s why you also need to adapt these trends and the business performance analysis tools that will help you analyze your overall online business. 

Natural and Clean Beauty Products:

These days, customers prefer more natural products for beauty. Before buying the products, they want to clarify the ingredients which brand has used in the specific product. Natural ingredient-based products are high in demand, and their brands are even generating more revenue than ever. Clean beauty has been in trend for the past few years; customers have become much more aware of their skin tone and texture. They know very well that chemical-based products will eventually harm their skin and are not substantial. On a daily basis, everyone has to deal with pollution and other environmental problems, which is also why consumers are looking for products that heal their skin without harming them in any way. Mamaearth, Khadi Natural, Wow, Kama Ayurveda, Forestessentials, etc., are some of the most popular Indian beauty brands that have taken the market under its control. Not only physically, but they also have a vast customer base online. So if you are looking to enter the beauty section of an online business, you should opt for selling or manufacturing natural beauty products. 

Buy Now and Pay Later:

Days are gone when customers opt for cash on delivery. After the digitalization, they prefer to pay online via various payment options. Nowadays, the trending payment method is to buy now and pay later. Most brands are providing this feature to their customers. Everyone doesn’t afford to buy luxurious fashion and beauty products, but they wish to. Brands have introduced the buy now pay later option to take advantage of this new FOMO of customers. It is beneficial for brands and customers as well, brands successfully generate targeted sales, and customers buy their favorite products. By promoting this feature, you can now be able to sell high-priced products on eCommerce websites. This payment option is attaining a lot of customer attention. As a brand, you also need to follow the latest trend in the industry; it will increase your sales and your revenue. 

The Subscription Model:

The subscription model has proven to be a game-changer in the fashion and beauty sector. Few surveys regarding this model have suggested that most customers (men and women both) prefer to have a beauty subscription to avoid the hassle of purchasing the same product every month. These surveys say the subscription model will be the constant priority in the near future. This model provides a personalized shopping experience to the customer. This model came into existence a few years back and has been enhanced still. It has even changed the way brands used to market their products. It is on its way to dominating the market in the coming years. You can also convert your business model into a subscription model, as it will add more value to your brand. 

High-Resolution Images:

When it comes to online shopping, customers prefer to buy those products that provide them clarity on this. Specifically, high-resolution images are essential in the fashion and beauty sector as customers need to view the right color and shade of their beauty products, such as foundation, eyeliners, lipsticks, and eyeshadows. Similarly, they want to ensure the right color and design of the selected apparel. That is why brands need to launch their products with high-resolution images. In this manner, you can take the help of a marketplace seller analytics tool. This tool can send you alerts related to each product’s image you have listed on various eCommerce websites. 

Conclusion 

These mentioned beauty and fashion eCommerce trends of 2022 have given you an idea of where this sector stands in the present time and how it will evolve in the coming years. Fashion and beauty eCommerce will grow where it meets with technology. You can always keep your valuable customers by your side by following these latest trends. However, in following these trends, you also need to get along with several advanced software to give a helping hand to your business. Some seller analytics tools like etraKY BS can help you efficiently. The several features of this software such as product listing analysis, stock availability analytics, and maintaining price hygiene can definitely help your fashion and beauty brand to grow rapidly through their real time actionable insights.

The emerging world of eCommerce includes various business models that are booming day by day. Sales from online businesses are expected to upsurge immensely this year. Most sellers initially get caught in the latest eCommerce trend without knowing whether it will be beneficial for their business or not. A flourishing eCommerce business needs awareness of the market trends, careful research about the products, a solid business plan, and a robust business model. All these factors help in scaling up the business and generating expected revenue. However, many ecommerce sellers face challenges to select the business models that suit them. 

The basic eCommerce business models are B2B, B2C, and D2C, but apart from these, there are several new structures of online business models that count as revenue models. In this blog, we will mention some of the specific revenue business models of 2022 that you can use according to the nature of your business and your choice. 

Top Five Revenue Business Model of 2022

Believe it or not, selecting the best revenue business model for your online business is essential for long-term success. You can choose an excellent product to sell; a reliable supplier can use the marketplace seller analytics tool. But without your business’s solid infrastructure, you can not achieve success. Following are some of the trending business structures of 2022 which can help you attain success and increase profitability. 

• Dropshipping:

  Dropshipping is the most common and trending revenue business model. In this eCommerce business structure, sellers don’t need to manage the inventory, warehouse stock, or deal with the packaging. You just need to purchase the products from a third-party supplier per the customer’s orders. Then the product directly gets shipped to the customer’s address. In this way, the seller doesn’t require handling the product directly. In this business model, you focus more on selling the products rather than worrying about inventory and warehouse management. It is considered as one of the best eCommerce business models for entrepreneurs because it doesn’t demand a lot of money, space, and time. It eliminates your headache with logistics. The best part about dropshipping is that you can operate your business from anywhere. There is a humongous number of sellers who are using this business model. 

  Wholesaling and Warehousing:

  Initially, the wholesaling and warehousing may require a considerable investment, but lately, it can prove beneficial for you in many terms. In this particular business model, you need to provide warehouse space to the other sellers and keep a check on inventory and stock. Along with this, you have to keep track of customer orders and provide the shipping information as well. You must know that warehousing is another form of wholesaling. It is basically a concept of storing products so that wholesalers can supply them to various marketplaces and vendors. It ensures the appropriate storage of the products and their on-time delivery. You can opt for this revenue business model and boost your profitability. 

  Amazon FBA:

  FBA stands for “fulfillment by Amazon” at a specific price; Amazon sellers can store their products in Amazon fulfillment centers, and Amazon itself will do the packaging and shipping for your product. They can even provide customer care service for various products on your behalf. It saves you a lot of time and lets you focus on other parts of your business, such as sales and marketing. However, to take the service of Amazon FBA, you have to do the branding of your product. However, it is a great revenue business model as it saves you from paying the unwanted price to the third-party warehouses and huge shipping charges to the logistics companies. You can reach millions of customers via using the Amazon FBA. For beginners, it is best to go for this model as it minimizes the risk of business failure as well. Apart from that, to sell on Amazon, you can use the amazon brand analytics tool to add value to your business. 

  Private Labeling and Manufacturing:

  This revenue business model is best for those who have a clear picture of their product in mind but don’t have enough funds to build their own factory. Generally, private labeling promotes a private label product manufactured by a third party and sold under a seller’s brand name. Companies that manufacture goods for sale send their details to a contracted manufacturer who does the production of the various products as per the customer’s specifications and then ship them directly to the consumer or to a third party such as a company who will sell the final product. Amazon also hires private labeling and manufacturing companies for their own products. In this business model, retailers need to define everything about the product, such as what materials you want to use to make it, how it gets packaged, how the label looks like, and then finally pay the amount to the manufacturers to get it delivered. eCommerce websites such as Alibaba offer the facility of private labeling and manufacturing. 

  Subscription:

  This business model is a persistent revenue model in which customer’s make the weekly, monthly, and yearly payments in exchange for products or services you are providing them. It offers customers a facility to renew their subscription after a specific time. This business model allows you to establish a strong relationship with your customers and take advantage of rapid income growth. This model is beneficial for both sellers and customers. It is convenient for customers to automatically take the subscription of products or services they will need in the future. As a seller, it’s a one-time investment in creating a customer base; you don’t need to re-engage them frequently. They will automatically turn around as per their requirement. However, the subscription model requires a great product or service to generate recurring revenue.

   

  Conclusion

So, these are the new business models of 2022 that are frequently used by millions and billions of sellers and brands out there. These business models are way more different and opportunistic than the traditional ones. It doesn’t matter what revenue business model you select. Still, you need to get along with one eCommerce analytics tool to scale up your business. The eCommerce industry is surging daily, and that’s why it generates a new business model to increase opportunities. No one can sit at home and earn nothing if they perform any of these above business models in full swing. This industry is waiting for you; all you need to do is select one business model as your preference.