For the past several years, fashion and beauty has consistently managed to be at the top eCommerce industry. For a long time, this section has dominated the eCommerce business heavily. In order to have a seamless and secure shopping experience for their customers, many fashion and beauty brands made their presence in online business. Some renowned brands have complete control over this section. And that’s why the competition is tough for new brands. However, the market is changing with the preference and demands of customers. Now, customers wish to have a more personalized experience whenever they select a brand for themselves.
After all, who doesn’t want to have a lazy day doing their favorite things and planning to have a beautiful evening with the choice of their dress that they have ordered from their favorite platform, which is about to be delivered to their doorstep. The point is various researches found that customers are now more into having a personalized experience. This is the main reason why most beauty and fashion brands are settling up their business according to customers’ preferences. To sustain your brand and generate revenue, you have to follow the latest trends in this sector. In this specific blog, we have mentioned five latest eCommerce trends in the fashion and beauty industry that can help you make more profit this year.
The Latest Five Fashion and Beauty Trends of 2022
Before the origin of the eCommerce industry, customers used to buy fashion apparel from a physical store after a trial. The same goes for beauty brands. Before purchasing, customers check the various shades of foundation, lipstick, eyeshadow, and moisturizer on themselves, and then according to their skin tone, they do the purchasing. They still do the same whenever they shop products from these specific sections. And they want to have the same experience online as well. This was when things started changing in online business for fashion and beauty products.
Try-Ons, AR & VR Experience:
As per the customer’s preference, the eCommerce industry is ready to provide an authentic shopping experience to its customers. In this way, the enormous digital world has helped them by providing try-ons and AR & VR technologies. These technologies are able to attract customers quickly. Through AR & VR, customers can now choose the beauty products as per their skin tone. It helps them immensely and eliminates their confusion regarding the products. On the other hand, via the Try-one feature, they can now try various apparel virtually as per their choice on several eCommerce platforms. Some top-notch brands such as Zara, Puma, Catwalk, Burberry, Nykaa, Loreal, MAC, and Nars are top of their game to provide all these new shopping experiences to their customers. According to the market analysis experts, these technologies have not emerged to die down; they will stay forever. That’s why you also need to adapt these trends and the business performance analysis tools that will help you analyze your overall online business.
Natural and Clean Beauty Products:
These days, customers prefer more natural products for beauty. Before buying the products, they want to clarify the ingredients which brand has used in the specific product. Natural ingredient-based products are high in demand, and their brands are even generating more revenue than ever. Clean beauty has been in trend for the past few years; customers have become much more aware of their skin tone and texture. They know very well that chemical-based products will eventually harm their skin and are not substantial. On a daily basis, everyone has to deal with pollution and other environmental problems, which is also why consumers are looking for products that heal their skin without harming them in any way. Mamaearth, Khadi Natural, Wow, Kama Ayurveda, Forestessentials, etc., are some of the most popular Indian beauty brands that have taken the market under its control. Not only physically, but they also have a vast customer base online. So if you are looking to enter the beauty section of an online business, you should opt for selling or manufacturing natural beauty products.
Buy Now and Pay Later:
Days are gone when customers opt for cash on delivery. After the digitalization, they prefer to pay online via various payment options. Nowadays, the trending payment method is to buy now and pay later. Most brands are providing this feature to their customers. Everyone doesn’t afford to buy luxurious fashion and beauty products, but they wish to. Brands have introduced the buy now pay later option to take advantage of this new FOMO of customers. It is beneficial for brands and customers as well, brands successfully generate targeted sales, and customers buy their favorite products. By promoting this feature, you can now be able to sell high-priced products on eCommerce websites. This payment option is attaining a lot of customer attention. As a brand, you also need to follow the latest trend in the industry; it will increase your sales and your revenue.
The Subscription Model:
The subscription model has proven to be a game-changer in the fashion and beauty sector. Few surveys regarding this model have suggested that most customers (men and women both) prefer to have a beauty subscription to avoid the hassle of purchasing the same product every month. These surveys say the subscription model will be the constant priority in the near future. This model provides a personalized shopping experience to the customer. This model came into existence a few years back and has been enhanced still. It has even changed the way brands used to market their products. It is on its way to dominating the market in the coming years. You can also convert your business model into a subscription model, as it will add more value to your brand.
When it comes to online shopping, customers prefer to buy those products that provide them clarity on this. Specifically, high-resolution images are essential in the fashion and beauty sector as customers need to view the right color and shade of their beauty products, such as foundation, eyeliners, lipsticks, and eyeshadows. Similarly, they want to ensure the right color and design of the selected apparel. That is why brands need to launch their products with high-resolution images. In this manner, you can take the help of a marketplace seller analytics tool. This tool can send you alerts related to each product’s image you have listed on various eCommerce websites.
These mentioned beauty and fashion eCommerce trends of 2022 have given you an idea of where this sector stands in the present time and how it will evolve in the coming years. Fashion and beauty eCommerce will grow where it meets with technology. You can always keep your valuable customers by your side by following these latest trends. However, in following these trends, you also need to get along with several advanced software to give a helping hand to your business. Some seller analytics tools like etraKY BS can help you efficiently. The several features of this software such as product listing analysis, stock availability analytics, and maintaining price hygiene can definitely help your fashion and beauty brand to grow rapidly through their real time actionable insights.