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Introduction

In 2022, many business planners have started operating their business forms or are still confused about floating their best plans into the market. But this article will not guide you with the tools or so, but will give you introduce you with some motivating personalities who hike moral to do an business: The feminists of the world! Yes, we will cover some brilliant women in power who have incredibly shown their efficiency in the field of business launch, progress, and management and have made records and rewards under their name. Their names are brands now, and their brands have become large-scale customers’ needs. Let us check out who these incredible women have become the business queens. 

Inspiring Business Women Around the Globe

• Falguni Nayar: Nykaa

Falguni Nayar is the founder of Nykaa (‘Your Beauty, Our Passion’), India’s highest-earning beauty product brand. For 20 years, she served her service as a venture investor with Kotak Mahindra. It was a massive decision for her to declare her biggest desire by launching the startup in the eCommerce industry. Currently, Nykaa has more than 850 brands alongside solid contextual materials such as videos, blogs, writeups, and social media promotional activities. 

Falguni Nayar is an Indian businesswoman and a rich personality counted as one of two independent female Indian tycoons. Nykaa has also started with 35 physical stores down the lane to maintain an online business effectively. Nykaa has been a leader in bringing worldwide expensive brands to India, giving Indian customers and online marketplace sellers a variety of items to purchase and deal with.

• Suchi Mukherjee: LimeRoad

In 2012, Suchi Mukherjee established the LimeRoad (“Love Create Share Shop” ) Online business platform. LimeRoad is a social-business platform where items are bought, sold, and shared. The products are mainly and firmly focused on the lady community. It is the quickest developing design channel today. Suchi Mukherjee loves to study Economics at the School of Cambridge and finished her graduate degree from London. She was an essential part of the team building out the U.K. business for eBay, a supervisor at Skype, and a managing chief at Gumtree.

In 2010, She was among the 15 women selected under the banner of ‘Rising Talent – Global Leaders Under 40’ at the World Women’s Forum in Paris because of her commitments in scaling and shaping organizations to command in consumer technology (digital business forum).

• Nisaba: Godrej

Nisaba is the executive chairperson of Godrej (“Let’s make Goodness”) Consumer Products. Nisaba has a bachelor’s degree in science from the Wharton School at the University of Pennsylvania and an MBA (Masters’ in Business Administration) from Harvard Business School. She has been the lead architect of GCPL’s methodology and transformation recently. GCPL’s market capitalization has expanded twenty times in the last ten years. GCPL has built a command like a boss with the contribution of their dedicated, ambitious, and engaged teamwork. The company has been positioned among the best office environments to work in consistently.

She has changed Godrej into a performance and productivity-driven association that prioritizes organizational goals. She leads the Godrej group’s “great and green” project to drive comprehensive and reasonable development.

• Alexandra Friedman and Jordana Kier: LOLA

This feminist eCommerce startup was established in 2014 by Alexandra Friedman and Jordana Kier. They made reliable period and sexual health products directly to the customers’ doorstep through prime membership charges. In a business interview, Friedman and Kier shared their experience of managing a company with a baby and the business duties. They both got married at the time before or after the company launch and had babies in 2017. But both had extreme determination of combining all those as a strength and today they have made their brand name a tough nut to crack in the market. 

The organization ensures that no toxicity, colors, or synthetic materials are utilized in their items with complete transparency. They’re additionally gynecologist-endorsed and recommended and focus on women’s healthcare. Although female items are among the most mentioned products at homeless shelters, hardly anyone goes to cherish them with the same. Yet, since LOLA’s (For Women) send-off, they have donated more than one lakh female necessity items to low-income and young ladies across the U.S. (United States).

• Sreelakshmi: eDesign

Sreelakshmi is the youngest business lady in India. She turned into the most youthful website specialist cum-CEO on the planet in 2020 at just 21 years of age. She planned and executed the official website of her school situated in Kozhikode (Kerala) when she was eight years of age. She has numerous honors to her name. She had even won several national and international awards as well.

At ten years old, she designed and set up the eDesign (The Ultimate Web Design Destination) online channel. It is a web designing organization that offers SEO, plan, and other related tasks management. Sreelakshmi Suresh has created over 100 websites for prestigious foundations and associations across India. She is truly an inspiration to the entire young generation and a fine example of a feminist figure in the country and worldwide.

• Gazal Kalra: Rivigo

Gazal Kalra establishment Rivigo (making logistics human, faster, safer and cost-effective) is a Gurugram-based logistics operations startup. Gazal Kalra has an MBA degree from the Stanford Graduate School of Business and a graduate degree in Public Policy from the Harvard Kennedy School. In a discussion at the Women Economic Forum, Kalra disclosed her point of view on the Business world that, “My vision is to make the transportation and logistics operational area as India’s strongest business factor. Undoubtedly, Kalra has given a different vision to women to look upon initiating a transport business (highly dominated by male founders). 

Rivigo is a transportation truck model where no driver would drive for more than four-five hours at a stretch and would get back home on that very day. Rivigo recently earned $65 million from Warburg Pincus and SAIF Partners and has raised a sum of $180 million to date. 

• Stephanie Korey and Jennifer Rubio: Away Travel Suitcase

You must not look through Instagram these days without seeing a travel blogger moving an Away bag behind them, right? And why are we talking about it here? Because it has been driven by Founders named Stephanie Korey and Jennifer Rubi. Away made a travel piece statement that is both reasonable and practical. You can charge your gadgets in a hurry and swipe through the security line. Rubio and Korey worked at eyewear brand Warby Parker and utilized a related business model D2C plan (Direct-to-Customer).

There they recognized that travel business needs to have a different approach in production and finally launched their very own ideation “Away Travel (“the more we travel, the better we all become”)“. They guarantee it to be the best travel suitcase product and have gained huge customers’ trust and impressive selling product in recent years. It is just about five years in the business; these women take on the business brand giants and win the market. Wonderfully, these women are no less than the power girls.

End Thought

There is no doubt that women are throwing tough competition in today’s marketplaces as it is said that women are full of ideas and potential and the only human who can bring out the best in every subject. As we have learned the names of some most dignifying and qualified professionals and founders who have ruled the eCommerce brands, retailers, and related business operational activities, they are tremendous in giving more scope of growth and innovation to this industry. 

If you are a woman and are wondering about launching the best eCommerce business, do not wait for that day to come in 2022. Let yourself free from any doubt and kick start your ambition fulfillment NOW!

Introduction

Buy Box Button is the opportunity when a seller achieves the highest number of purchase interest of the customers. This is a complex but significant part while operating on marketplaces as many sellers also get to be “Amazon Best Seller” if they manage to bring their products in the Buy Box Button. 

In eCommerce, sellers are the mediators through which online brands sell their products on various channels. Here, brands cannot ensure the chance of Buy Box until their sellers are effectively performing their tasks. The factors which affect Buy Box Button are listing quality, the share of search, visibility, and pricing. 

Amazon Buy Box Meaning

Buy Box means any seller who is operating on Amazon on any other online channel is achieving a score through which they get the advantage of sales and marketing strategy on that particular platform. 

If we talk about Amazon marketplace sellers, a seller may conduct selling of one product sold by more sellers as well. There, that one seller has to show an effective approach to advancing themselves to Buy Button. It may sound like a Buy Box Seller on Amazon is a rank given to them, and yes, it is something similar to this only. 

Sellers need to perform extraordinarily to beat other companion sellers and rank the highest on Buy Box. In this way, whenever a buyer taps on “Buy Now,” that particular order would be given to that Buy Box achiever. 

Advantages for Buy Box Sellers

• Increase Sales Opportunities

Practically all Amazon buys are made through the Buy Box, the main ‘source of inspiration’ customers see.

In any case, although the Buy Box gives data on who is selling and satisfying the item, it’s far-fetched to put these components into a client’s choice to purchase.

The accommodation of the Buy Box’s arrangement is regular enough to create a deal.

• Create Amazon PPC Ads

Amazon PPC (pay-per-click) permits vendors to offer on costs of snaps for specific watchwords, and merchants who control the Buy Box can make supported postings for the item through Amazon PPC.

In any case, if you don’t claim the Buy Box, regardless of whether it is on your posting, you can’t make advertisements for the item.

Ways Sellers May Lose on the Amazon Buy Box

• Listing Gets Hijacked

If another seller joins your listing and records the item at a lower value, they can win the Buy Box.

At times, this is vague and difficult to counter, particularly on multi-channels, that the listing was a different name result of your creation. Amazon’s calculation grants the new seller the Buy Box by setting their value lower than yours.

• The difference in Price Offered Than Others.

When not controlled effectively, your cost is too high or too low in contrast with the genuine value; you may lose the Buy Box. Regardless of whether you’re the leading seller on the listing.

This keeps sellers from offering their item at a fundamentally beginning price to collect early deals and after exceeding the price once the item acquires customer engagement.

• Sellers’ Account Health Drop

At last, assuming that your Account Health falls underneath the specific limits, Amazon may eliminate your Buy Box advantages.

Besides, if your seller advantages are suspended or one of your ASINs is corrupted, you will lose the Buy Box.

Tips to Win Amazon Buy Box for Sellers

• Sell Products Looking New Condition

The seller who wins the Buy Box will regularly offer another form of the item. In uncommon conditions, sellers making “Utilized condition product” offers to win the Buy Box over those with “New condition” offers.

• Offer Competitive Pricing

Amazon’s low costs with cheerful customers are the basic mantra. Furthermore, as per Amazon, you decrease your struggles of winning the Buy Box by listing your item inside 5% of the current Buy Box price. It’s significant to understand that the Buy Box price is the most reduced conceivable price for a given item.

• Build Strong Listing Quality

Apply a non-Prime seller who can meet all requirements to win the Buy Box; Amazon gives a need to its Prime sellers. Sellers who utilize Fulfillment-by-Amazon (FBA) naturally meet all requirements for Prime; however, retailers who satisfy their items can fit the bill for Prime.

• Keep Inventory Up-to-Mark

If you offer an item that is already low in stock, your deals may not arrive at specific customers as promised. Hence, Amazon might give the Buy Box to sellers with an enormous stock.

• Maintain Positive Customer Sentiments

Even though it isn’t altogether clear how Amazon’s calculation selects sellers’ input when granting its Buy Box, it is expected that retailers with horrible showing measurements are, on a lesser extent for winning the Buy Box than those with positive reports.

How Can Brands Track The Buy Box Button

Nowadays, tracking is the most crucial step to be performed while doing an online business. But this activity is so rapid and advanced that it requires an intelligent tracking tool system to eliminate the chances of slinging the Buy Box Button. 

Amazon Buy Box Button is a crown for sellers, and this crown also lets the brands get the benefit in sales and customer purchase experience. But all sellers are not dedicated to bringing out the best version of their services to teach good productivity. This is why automated tracking over Buy Box is essential. 

Software tools such as etraKY Brand Studio, Vyapar, Zoho Inventory Tracking, etc., help track your sellers’ performance and product performance as per the Buy Box eligibility. You may also monitor pricing, inventory, customer rating, and many more elements in the easiest and fastest way possible. 

End Thoughts

Ensuring your brands’ products to be sold the highest and enjoying the flexibility Amazon gives to its Best Sellers or Buy Bux Sellers is not that easy. But all you need is wise decision-making metrics that will assist you to know what is going on regarding your product on a real-time basis. This will ensure you a fool-proof action plan to enrich your product and seller be on Buy Box Button always with the most delightful business experience.

Introduction

eCommerce has seen a tremendous switch of sellers and brands. Due to the pandemic hit in 2019, some sellers started establishing their online and offline stores or completely changed their genre to online marketplaces. That new normal has taught a lot of things to the sellers and brand community and realized the need to change their obsolete business method. In eCommerce, opportunities flood with a lot of options. Not just customers but online retailers can also operate in various streams and flexibility.

What Has Changed After 2021

There are no challenges of forming a physical store and spending a lot of money for the sake of grabbing potential customers. But the thing is, not every customer would prefer to visit your classy store to make a purchase post pandemic. Unlike a virtual marketplace, a physical store demands customers to walk out and travel to reach your store conveniently. There may be government guidelines, fear of customers to step out, etc., that may not allow you to operate in an offline store. Whereas, online offers you the ease of operation not just for customers but brands too. 

In addition, online stores provide you ease and bulk order fulfillment. You can be performing your sales against any geographical boundaries. You do not have to wait for customers to step out. Despite this, make your product listing solid and attractive to grab several conversions rapidly. eCommerce channels are the best way to get your business established and/or expand. You may attract customers through an autonomous style of marketing strategies and offers. You may get their purchase interest driven by positive reviews to convince your rivals’ customers to try you indirectly. It is highly competitive, and that is the best part because if there is no pain, there is no gain.

Best Online Platforms Brands Must Sell Their Products (2022 New Edition)

• Amazon

Amazon is a known marketplace in the eCommerce industry. It has a vast customer base and the trust of sellers and brands. For a long term, Amazon has seen an impressive switch of brands to sell their products on the platforms. Talk about the prime members or regular plan sellers, no one has a disappointed selling experience. Researchers say 44% of customers first visit a products’ price on Amazon before purchasing any other online channel. That means Amazon has strongly impacted and controlled the market’s loyal customers. It is best to launch a new product or expand your new business through selling on Amazon. This platform has some great plans also to add to its already attractive features. Therefore, if you are waiting for a grand comeback in the market or a launch, you must not miss this chance on Amazon.

• eBay

Another mind-blowing performer in the world of online shopping is eBay.com. This platform is also a strong competitor of Amazon, having exclusive features and varieties of products for sellers and brands worldwide. This gives a flexible and large-scale operation. Although eBay was not a known name earlier, especially in India, now it has grabbed many retailers and brands’ interest in selling online. eBay still has to create a seller-friendly marketplace in India, it has a world-class reputation and conversion rate. Only registering your brand and getting a product listing is all you need (selling charges apply). So, if you are looking forward to stepping into the virtual world, you may start selling on eBay with its attractive and innovative marketplace advancements. 

• Walmart

Walmart is a new format in the online platforms. You have to get the clients invited to the marketplace to purchase. For sellers and brands, a piece of good news compared to Amazon and eBay is that they only charge commission fees. That means, unlike the two famous marketplaces, Walmart does not ask for huge registration money or any deductions from your sales. This is a suitable eCommerce channel for those in their initial stage of launching a business and has restricted capital investment plans. But at the same time, you also have to create brand awareness as Walmart itself is a less-recognized online channel to the users. But simultaneously, if you already have an existing brand name in the marketplace, this is good to go for you.

• Facebook Marketplace

Facebook is a well-recognized social media platform. Since 2006, Facebook has offered diverse varieties in its features. Earlier, it started with connecting people and connecting online. But now, after realizing market demand, Facebook has also learned a new way to make money: eCommerce shopping platforms. Some brands have launched their mobile applications and started mobile commerce. And some platforms have added shopping carts to their features. One of such is Facebook which is now used as a platform with benefits. It allows brands to promote them and customers to visit eCommerce sites to purchase. It is currently having a boom experience with more than millions of users of each generation, making it a good fit for all types of businesses.

• Flipkart 

Flipkart is one another big eCommerce platform with an impressive customer base. In India, this has majorly connected potential customers and seller interest. In addition, the marketplace also has an Indian Origin because of which it has managed to influence  Indian customers easily. Like Amazon, it has all the qualities of a virtual supermarket. For brands and sellers who have categories of products or sub-brands may launch their store to sale with good profit scale and wide range of opportunities. It also provides some promotional benefits with charges and gives a tremendous experience of marketing and brand awareness operations to the online sellers. 

End Thoughts

There is a pattern in the Flipkart marketplace or Amazon to become the Best Seller or achieve the Buy Box Button that encourages online brands and sellers to put their whole effort into hiking conversion ability and customer engagement. Suppose you have the best competitor tracking tool and are well-disciplined with brand operations (away from listing hijacks, price breaches, etc.). In that case, nobody can stop you from giving tough competition to your rivals. 

Always keep your brand growing with innovation and attractive implementations. Do as many experiments as possible to expand your reach because nothing comes for free. Advertise on Amazon marketplace, or eBay or Facebook and leave no way out to leave behind the scopes of development. 

What is important is to set a benchmark that defines your business efficiency. And to ensure this type of performance is what your authorized marketplace sellers and third-party needs to ensure always. With the changing business landscape, try not to get obsolete in your mechanism and be your best version to grab even your rivals’ loyal customers’ attention towards you.

Introduction

Amazon FBA has lately shared the upcoming additions to surprise with a new version to amaze its online sellers and brands operational experience. This year, Amazon FBA (Fulfillment by Amazon) has announced some significant launches that would facilitate the selling experience of eCommerce brands and sellers. Last year, Amazon was the most popular and vast customer base eCommerce marketplace and saw an impressive overall response. In 2022, they have also planned to throw some exciting surprises that would help you grab better conversions and customer experiences. 

Amazon FBA stands for Fulfillment by Amazon. This is a tool feature Amazon provides to its prime clients who must have registered for the same. Along with this, Amazon is ready to offer many additional innovative and good features for newly launched brands.  

Earlier, Amazon prime sellers or Brand Registry community had benefits like A+ contents, Amazon Stores, Videos Ads, and Virtual Product Bundles. This year Amazon sellers are going to have even more benefits.

Upcoming Amazon FBA Features and Tools

• Amazon P/L Dashboard

Amazon did not have any profit and loss dashboard to show the brand registry sellers what they have in hand after the Amazon fees deduction. Because of brands’ and sellers’ flexibility, this new analytical database is being included to ease sellers’ analysis of their efficiency. They can extract the data on a daily, weekly, monthly, or yearly basis. This would create transparency in their business tracking system. It would not be wrong to say that it would work as an automated accounting tool. 

• Amazon will Highlight Second-hand Products

For a change, Amazon will operate as a platform for second-hand products as well. This means not only fresh inventories but prime member sellers would also be allowed to sell second-hand products. In the current market, customers are raising their desire to buy used furniture, refrigerator, televisions, etc, as the technology keeps on upgrading the next day. This gap in the market has seen a good rise with time. That is why now Amazon marketplace sellers would also benefit, but only if they are into the Brand Registry category. 

• Amazon Live Feature

Many platforms (popularly social media) have a live feature in them. In this, influencers or users come live and talk to their connections. For marketing also this feature has shown a good result. Now, sellers and brands would also get promotional benefits by getting live. They may ask satisfied customers to share their product purchase experience with them. Also, people see it as a reliable source to know about any brands’ product and get convinced to buy. They have the flexibility to provide live feedback and answer customers’ queries to understand better what customers are looking forward to purchasing. Amazon believes in creating good scopes of conversions through this feature. 

• Amazon Sellers Collaboration with Domestic Manufacturers

Amazon marketplace has planned to ask the sellers to channelize themselves with domestic manufacturers. So, if you are a local or domestic manufacturer, you may also merchandise your products on Amazon. As it is the most recognized and perk generating platform, you will have a tremendous approach to grow your business widely. It would be even better to launch them online rather than offline businesses. You may get not only bulk orders in a few seconds but also have a world-class selling experience. This is a considerable step initiated by the platform currently not present on any eCommerce channels. 

• Expensive Amazon Advertisements

Amazon knows how much worth it holds as a leading eCommerce channel. That is why the advertisements of online brands will continue to rise this year. Amazon has shared their opinions, stating that the platform has already added more actionable features that guarantee sellers and brands incorporate their high conversions and customer sentiments. They have even released the sellers through dashboard features such as the P/L analytics report, which is new on the board. Hence, there is no occasion to reduce the cost of advertisements. Amazon claims that it has the most excellent customer engagement. Hence its advertisements and promotions would always give better response and rate of investment.

End Thoughts

Overall, this article is a guide and warning for such sellers who have no idea how broad Amazon’s features and its tool have benefited the already prime sellers. Countries like the USA, UAE, India have seen a gorgeous performance rate when sellers have switched to their prime membership. Amazon talks about better deals and has been the best eCommerce platform for ages. If these aren’t relevant points for you to try something advanced and innovative to expand your business operation technique and no wonder you need to rethink. 

NOTE: Do not lower your strength of operating in an online business. Try your best method and marketing strategies with automated tracking and monitoring tools. Apply such an “All-in-one eCommerce Tracking Software Solution” for selling on Amazon that could help you analyze your brands and sellers performance and loopholes in real-time. And get started with Amazon FBA version 2.0 today!

Introduction

Social media is a platform where the whole world can connect and share their point of view in real-time. There is a feature of feedback that allows you to understand how relatable you are among your connections. Facebook, Instagram, Twitter, Youtube, Signal, and more are the recognized examples that have eliminated all kinds of boundaries for worldwide connectivity. In eCommerce or online business, you cannot ignore the power to create your existence and gain more customer engagements. Yes, that’s true. 

You have to be present on social media handles with your target customer involvement.  Depending upon the type of business, you may choose your social media platform. You must have seen promotions on Facebook, Quora, Instagram, etc which have varieties of advertisements with different products offering to their target customers. 

But there is a lot of confusion about choosing the proper technique to establish brand awareness and generate clients on social media. But practically, social media has vast opportunities floating for you to grab. You cannot start promoting your brand and product on the right channel but rectifying a suitable pattern of promotion is also essential. You must be able to track your advertisements’ responses as well. 

Choose the Right Form of Social Media Promotion and Marketing

• Facebook, Instagram Collaboration

You must have seen a lot of collaborative stories, posts, and even reels on Facebook and Instagram. Generally, people who want their content to be popular and reach a mass audience collaborate with similar pages to promote them. This is highly seen for songs, videos, or movie releases. For eCommerce brands, this works as promoting your products and letting potential customers reach out to you with this. In this method, you need to link your online brand, Facebook or Etraky Instagram, or other social media platforms to related eCommerce pages. This allows engagement to those customers who are your target but aren’t in your league.

• Google Shopping Ads

Google Advertisements (popularly known as Google Ads) are nothing but the posts you see when you search for any product on Google. eCommerce brands place their product listings with keywords with charges applied. Any brand may use this technique to grab deals because this allows unfriendly or unaware customers to visit your product listing. In this, your keyword performance is the crucial tool that decides your visibility. That is why make sure to include a researched and customized set of keywords to have good listing quality and Share of Search on Google SERPs. 

• Amazon DSP Option

It stands for Amazon Demand-side Platform, where brands can advertise their products on Amazon marketplaces and extract details. This data tells you your reach, brand recognition, and conversions generated so far as compared to Google Ads and so on. In this manner, Amazon Brands have the flexibility to vaguely introduce themselves on social media platforms and analyze the response. You can have tracking analytics, which is a tremendous advantage to ensure high customer engagement. As we all know, Amazon brands and sellers get the highest brand awareness and conversion opportunities because of their vast customer base, and you must not miss out on this method at all.

• Use Youtube Shoppable Ad Video Format

While opening any video on Youtube, what is the first thing you watch even before the channel’s name? A Youtube Advertisement Video regarding any brand. This is a pattern that the platform provides to provide you with customer engagement instantly whenever they access any channel. The channel is not required to have a relationship with your product. That is decided by the platform itself and lets you always be in the eye of the consumers. This is another paid format but is highly used by almost all recognized eCommerce brands and even the platforms like Meesho, Myntra, Amazon, etc.

• Influencer Marketing

Influencer Marketing is the people with high followings and content reachability on social media platforms. Brands even run their advertisements with the help of these influencers. As a new era of social media has introduced this pattern, influencers like making money by promoting brands and increasing sales. Their high following and content engagement is your primary concern who are needed to be influenced to visit your virtual store and purchase. They believe it more when their favorite appeals to them to try the product, and that is all you are required to get: purchasers. 

End Thoughts

You may market your exclusive offers, newly launched products, new sub-brand, platform, or new business. This works for all types of marketing needs. 

As the world is active in surfing content on social platforms, your brand also needs to socialize and make new friends. Use the most innovative and creative ideations while strategizing. Now that you are introduced to all the promoting and marketing robust options, your brand, get started to hike the leads with your chosen style.

Introduction

Products are a medium to grow your business. It allows your brand’s conversions and helps you achieve your organizational goals. Launching a new product is a task which  brands do in the current market, especially online platforms. They have to introduce their potential customers to newly launched products before it’s even out for sale on Amazon. Brands cannot directly approach their buyers because the industry is highly unclear and complex. Then what trick helps them bring out the product for the first time by Amazon Marketplace Sellers? 

It is the technique of Search Engine Optimization upon which the platform works. Amazon being the largest and the busiest eCommerce channel worldwide, offers tons of opportunities to let you gain. This is only fruitful for those who don’t wait for the rest to make a change but be a change themselves. Amazon requires online brands and sellers to be quick, intelligent, effective, and accurate with their decisions. By launching a new product, you are making a massive difference in the market, which must be impactful. Therefore, you need to follow some specialized tricks to make an incredible entry or launch items on a well-recognized platform. 

Steps to Follow for Fantastic New Product Launch on Amazon

• Research Your Rivals

Studying your rivals in the market is the first thing you need to do before launching the product. Brands are operating with so many different sellers. They do not know who is performing what and lose their launching technique. A fresh product requires a solid and impressive introduction for its influential purchase. If you are a brand and decide to start a new category of product or new on Amazon, you must not overlook that big players are always waiting to grab your customers anytime. If one time you fail, there will be no second chance. Therefore, you must be following your rivals’ product listing, their share of Search, the offers, and their related text materials. You may also keep an eye on their product sentiments so that you can find a loophole to add uniqueness with comparison in your launch. 

• Care for Keywords

Keywords are the most important and unique thing you need to include while listing your products. You can have a set of researched and customized keywords to strengthen your product listing through an automated software tool. You can access the customer’s historical search volume and present the search volume of a particular keyword by adding unlimited keywords on the dashboard. This is the fastest method introduced lately to ease eCommerce brands and sellers’ operations. Include those keywords which are customer-friendly and avoid ones which do not match the customers’ choice. Also, ensure 50-100 keyword inclusion that may cover almost all the grounds of concern and can get you the best customer engagement. 

• Photos and Videos Addition

Photos and videos are picturized briefs of a product. In product listing, products’ images and videos are added. This shows how the product looks practically. Amazon allows the sellers to add pictures and videos for getting better deals but very few sellers ensure this while listing. As a brand, track your seller’s performance with real-time actions and see whether they follow all the rules and regulations of Amazon product listing or not. Try to provide 5-6 authentic quality images and a video with segmented instructions. This influences your buyers easily and ensures one of the reasons to achieve the Amazon Buy Box Button. Many sellers largely adopt this image addition technique, but all this component needs is the best efficiency. If this is strong, half of the list’s struggle has been eliminated. 

• Track Sellers and Products

Products before launch are not registered with Amazon and its listing. After you are set with a market survey and understanding, you have to get a product listing. In this, you can follow the instructions mentioned above for an effective listing quality score. Along with this, you need to focus on the Share of Search simultaneously for ensuring your effective product visibility. While documenting for a product, brands need to abide by, giving information of your authorized sellers and their location-wise stock availability. Through a tracking system for Amazon, you can allow yourself to track your sellers’ location and know what they are up to with your products with the information provided by brands. In this regard, your brand hygiene is very significant to gain buyers’ trust and purchase interest. If you want to standardize your launches with all your sellers, trace their activities regularly and intensely on an automated single dashboard. 

• Promote to Influence

Influencing Buyers can be done in several ways. But Amazon Launch needs your innovative marketing technique to get impressive results afterward as you are launching a brand that is still not known to your buyers yet. You need to educate them deeply with the help of indirect promotions. In eCommerce, brands start websites with complete information about their products for customers. Also, they add content as blogs that could give them exact and related information. Brands may also allow social media influencers who are known and have an ideal audience to recommend their new product and convince them to purchase. 

• Paid Marketing

This is an old but hidden secret behind eCommerce success stories. This marketing tool has gained sellers’ and customers’ trust on many platforms. In this, PPC is run on google with the help of keywords and blogs, also social media posts that can get viewers that eventually turn out to be their potential and loyal customers. They do not have to rethink when a brand has an excellent digital marketing team. Through automated analytics tools for eCommerce or specifically Amazon, you can get the best version of your product with quick surveys on the market and digital marketing response.

End Thoughts

Brands come and go with their new product launch. But there is a huge responsibility to give an impactful impression upon your potential and virtual customers. If you score good marks in this, you are indeed a master of marketing. On Amazon, you need to be precise, professional, and protective about your products’ pricing, listing, and overall launching process. Add some uniqueness and power to your launch and see how incredible this platform is to welcome your product with open arms and high profitability. So do not miss out on steps and grab the best out of it in your New Year in 2022.

Introduction

eCommerce channels are an absolute market space that builds higher conversion opportunities for online marketplace brands. But this requires something advanced and attractive to gain them as thousands of brands would be thinking of the same ambition. Here, you can not go beyond your controlled activities but have to be extra than before and your rivals. 

That is why many online brands have found a modern solution for digital pains and implemented it to ease their operations. This is none other than an automated solution for eCommerce multichannel surveillance. 

What Does it Mean?

Automated is the real magic happening in real-time for many recognized brands who have chosen to celebrate their victory of growth through it. It is a freedom of operation with countering each activity related to the Share of Search, Buy Box, Product Listing, KPI management, Pricing, Sellers, and Stocks. This artificial intelligence support system has rectified the real pain suffered by eCommerce brands. It also tells you about the undisciplined actions occurring instantly through WhatsApp and Email alerts. It extracts all the market details and gives a solitary report governing the multichannel operations.

It is the best support to any size and type of business that regularly allows transparency and brand hygiene. But how can the brands implement them effectively to gain better results? Follow the article for some amazing tricks that can guarantee your success in less time, money, and effort. 

Areas to Implement an Automated Tracking Analytics Tool

• Optimize Multi-Channel Product Listing

Automated tracking tools track the activities of eCommerce brands and their associates and provide benefits to add to their business efficiency. They plan to enrich your conversion rate. A powerful eCommerce tracking tool will provide a complete product listing to the brand. This assistance works under the umbrella of product title, bullet points, description, and image score on board. Along with this, brands would get the ability to post simultaneously. This means products get listed with standard processes on every online platform. It helps add researched and customized keywords that let you join the Best Seller tag on Flipkart, Myntra, Meesho, Amazon and other marketplaces.

• Chase Buy Box Button

Buy Box Button should be the target of every online brand for better conversion rates. But this power is not constant with the sellers. Your seller may gain or lose the Buy Box as their marketing efficiency. If they believe in continuing a manual way of managing an online business, they lack accurate and fast operational data analysis. They can only achieve it with an excellent tracking solution that secures their Buy Box Button and item listing from hijackers who may drain their profitability anyway. It maintains a consistent watchdog mechanism through a server and guides you on the way to getting on top.  

• Omnichannel Standardized Mechanism

Omnichannel is a term used to describe multichannel operations to achieve high conversions and implant better customer satisfaction. Both of them play an essential role in enabling your long-term business survival. eCommerce is complex and dynamic, which does not tolerate any mismanagement and bad monitoring. If you lose control over different online platforms, your customers will rapidly start switching their purchase interest from your product to your rival’s product. That is why a system of standardizing the selling approach and ethics over all the channels is significant. Try it with an automated tool and always enjoy a good market value with impressive profitability. 

• Analyze Profitability Regularly

It is said to keep an eye on your business profits constantly. This is practically impossible, right? But what if someone introduces you with a 24/7 tracking solution for quick and regular profits analysis on multichannel? Yes, this fantastic efficiency would be granted to you to answer all the queries regarding your sales. Your sellers would be tracking location-wise. Also, your reports would contain details of past and present. You can view anywhere about your product performance, and customers’ response to it. A quick market survey benefit is also available where you would have no intensive effort in understanding. Their analytics displays your graph and loopholes for improvement. This mechanism relaxes you with stressful business decisions and gives you simplicity with effective marketing strategizing. 

• Ensure Impressive Share of Search 

Share of Search is the technique of getting visibility for the product. Also, the building structure of Online business states that achieving a high-ranked Share of Search plays a vital role in getting your customer’s attention efficiently. But many sellers do not know how to gain it. That is why tracking analytics would show your brands’ performance, turning your brand condition into a better version. The dashboard tells you the non-sponsored ranking analysis on Mobile vs. Desktop views. This is the advantage of being advanced and knowing your actual worth in the market. That is why focusing on this component will help you reach heights of success.

• Improve Fill Rates

The out-of-stock analysis is a significant concern while operating in vague and competitive marketplaces. Many brands suffer from losses on deals and rivalry disadvantages because of this issue. Customers who look forward to buying your products would get disappointed with OOS status. Here, a cloud-based solution comes into responsibility to always let you get alert before your stocks drain out. It alerts on Out-of-stock and Back-in stocks matters where you can view which product has what status. This enhances the business back-office. Also, this method gives your flexibility and filtering ability to restrict your seller’s dedication. 

• Monitor Customer Sentiments

Customers are the support system for your business’s existence. In the society of marketing, if you cannot gain your potential customers’ trust and reliability, it will be a tricky part for you. You have to build such a business that does not ensure good sales but also helps you build customer relationships. Retaining customers is a skill of masters. If you want to achieve omnichannel operations with impressive benefits, start valuing your customers’ sentiments. Online channels are famous for offering varieties at products, prices, and sellers. If you don’t know how your sellers are processing, you may get a drastic and sudden downfall someday. It means you would have to have a software support system to fulfill your organizational goal with full effectiveness and overall monitoring of business segments and influence customers to purchase.

End Thoughts

This is a big deal to understand the complexity of the eCommerce business, especially for brands. Some are older, and some have now switched to building their virtual stores. But what matters the most is your technique to operate in any marketplace. If you are ready with all the business component effectiveness, no one can stop you from achieving what you have aimed for. But any bad service or experience has a wrong impact on your customers. Undoubtedly, it is not a brand’s ambition to depress their potential buyers with a bad experience and lose out on conversions. That is why having access to all the subjects of your operation is significant. That gives you awareness regarding your business discipline and actual efficiency. That is why choose the best analytics software solution and hike your deals with ease, comfort, information, accuracy, and speed in the coming days.

Meaning of Multichannel Listing Tool

A multichannel software is a cloud-based solution that helps eCommerce brands’ product listing and manages different eCommerce multichannel. It permits brands to list new products on every channel in a standardized manner.

A robust listing software will effectively cover item descriptions, bullet points, images, and product titles mechanism. The tool also offers the addition of customized and researched keywords that allow better engagement. 

Nowadays, eCommerce is full of innovative marketing strategies where sellers cannot get easy attention from potential customers. That is why this tool is high on demand for its trending suitability and smooth operation benefits. Want to discover what all such tools offer online brands’ business growth? Check them out below. 

Benefits of Automated Listing Software Solution for Online Brands

• Smooth Operations on Multichannel

The listing tool is an artificial intelligence system that encourages multitasking while launching a new product on omnichannel. It gives the flexibility and ease of exposing one or more products simultaneously with impressive product listing efficiency in more than one online platform. Brands do not have to worry about each channel’s separate mechanism in listing their items. 

The automated software itself would perform all the back-office. The most attractive part of this solution is that it does not require any high knowledge of the operation and its understanding. A well-researched and customized set of keywords are offered by the tool itself that guarantees a long-term engagement of the products on any online channel. 

• Enhance Product Visibility

Product visibility is the main motto of any brand while uploading the item on eCommerce platforms. In this regard, product listing gives assured visibility and engagement in any chosen platform. Brands struggling to get a good rank in the Share of Search must adopt this tool to get the best out of the eCommerce business. 

This tool helps brands create selling opportunities with retained or new customers. As the share of search impacts your purchase possibility a lot, that is why you must not think twice to enjoy the high conversion experience on Myntra, Meesho, Flipkart, Amazon marketplaces. It is also notable because it gives you a chance to grab your rivals’ customers. 

• Save Time and Effort

Time and finance are the two most essential things followed by effort in a business. Brands should not invest both of them in minor activities. A listing may be a minor but most complex and vital activity in online business; you may implement an automated listing tool to figure out market research and a well-planned listing for your product. 

Brands can focus on a more critical and lengthy process of business that requires regular and high concentration in enhancing business efficiency. On your behalf, your assistant would be doing the work that can bring you money and buyers in less time and money investment with the least effort. 

• Incredible Market Research

Market Research in online business is the most challenging task to analyze the trends and customers’ choices. But for powerful and impressive eCommerce product listings, you have to add something extra and practical for the business to get more customer engagement. A manual process of finding out the market nature will not work. 

For brands waiting for good deals and loyal customers, they would achieve it only after intense research over the market. This gives ideas for making an incredible product listing. Or else you may include such obsolete keywords or may not match current customers’ keywords. Therefore, be the first and most attractive brand to introduce your [potential customers with your robotic listing quality. 

• Automated Alerts on Hijacks

A computerized tool always keeps you informed regarding every activity and happenings on your listing. It tells you how your keywords, product performance are as per the market behavior. Also, it generates an instant WhatsApp and/or mail notification that could immediately warn the brand about hijackers.

These hijackers are the thieves (unauthorized) who capture brands’ item listing and use it to sell duplicate products to loyal customers. This listing software solution is highly recommended for brands who are on omnichannel to standardize their selling experience. 

• Solitary Dashboard for Management

A computerized product listing software solution for eCommerce needs to maintain brand hygiene and discipline. This industry is sensitive and rapid, which requires fast actions and decision-making efficiency. This tool provides details of all the sellers (authorized & unauthorized) and product ratings on a single dashboard. Not only this, this gives a comparison ability to brands between their past and present mechanism.

In this way, brands are aware and educated about all the actions that help bring out better future insights. This is unique in feature and is only possible with a technology-based tool for an item listing. It eliminates carrying out long discussions and compiled file studies. 

Recommended Software to Empower Product Listing

• Etraky BS

This is the master of tracking online sellers, products, and rivals through single analytics. It is the easiest and fastest tool that allows listing quality, the share of search, buy box button, seller, products, and customer sentiment analytics in real-time. You can access information on all the umbrellas mentioned above location-wise and history-wise instantly. Their alerts are immediate and are available on WhatsApp and Email. It is a user-friendly tracking tool that favors a disciplined and organized operation on multichannel. 

• CedCommerce

CedCommerce empowers small and medium brands to move their item listing from their online store to probably the biggest eCommerce channel globally. Sellers or Brands utilizing Magento, Shopify, Woocommerce, Bigcommere, and Prestashop would now interface with commercial centers like Amazon, eBay, Walmart, Jet, Etsy, Wish, and that’s only the tip of the iceberg.

• Sellbrite

Sellbrite allows eCommerce brands and retailers to track and sell items quickly across various online channels and deal with bulk order satisfaction. With a simple, spontaneous connection point, Sellbrite gives a firm multichannel answer for dealers with mechanization to improve a listing, alerts on overselling, and upgrade satisfaction.

End Thought

It is the right time to start applying professional and productive techniques to strengthen your listing quality. As the listing quality score decides your Share of Search and Buy Box, you must not miss out on this capability. 

Attach all your customer’s keywords into your product listing and track your business activities with the best monitoring and managing tracking tool. It is not just an automated tool; it is the chance for you to hike your conversions, customer ratings, and reviews. With unorganized operations on multichannel every time, your customers will be driven away forever if you get late in making decisions. Therefore be quick and wise and empower your business deal efficiency NOW.

Introduction

eCommerce is a vast space for buying and selling. Initially, technology was used to answer queries and offer services like downloading songs, music, movies, etc anywhere, at any time. But gradually, it started offering advanced services that could help the users be more interactive and convenient with it in such a way that the whole world has become dependent. Similarly, traditional markets also got converted to web-based stores. 

Since this emergence has taken place, everything has been faster than before. Now, the trends and tastes of customers also keep changing in short durations. For instance, a device feature is in trend, and suddenly boom! We have other brands to offer better or similar services with enhanced user experience. It signifies that eCommerce brands and sellers need to establish a robust tracking solution that updates them on every business segment. 

The most important reason behind this establishment is the dynamic trends in online business. Everything and anything can go obsolete in no time or come into action frequently. Then how can online brands ensure the best selling experience in well-recognized Online Platforms like Amazon, Flipkart, Myntra, and more? By understanding the market behavior. 

Essential Trends to Adopt in eCommerce 

• Online Platforms Competitive Growth

Online Brands know the struggle and advantages of operating in bulk orders. eCommerce platforms welcome all the brands who want to sell their products in their specialized areas. This increases struggles when their presence is on multichannel or with multiple products. If your sellers offer your product at a varied price than the MOP, or the after service is not good, it will impact your brand’s image. As eCommerce selling skill demands you to be perfect and updated in almost all business umbrellas, you cannot lose out on any one of them. 

In this regard, you need to keep track of your rivals also. Keep track of pricing, sellers, product performance, Buy Box Button, the Share of Search, and more against you and your competitors. They may offer something unique that you have no idea about. But this would lead you to lose on conversions. Therefore, build more trust and order fulfillment capacity to enrich your customer engagement.

• Mobile Obsessed Buyers

Nowadays, buyers under the age of 18-34 are much more active in window shopping. They like getting products’ varieties in a single dashboard. This means they have become too lazy to go outside and make a purchase. Hence, grab this opportunity for your goodness. You may improve your online stores in a customized manner to make them look classy and fancy. Here, things depend on the presentation first; after that, you may impress them with your services. 

Some intelligent online brands have made their presence in online supermarkets like Flipkart, Meesho, Jabong, and also have created their personalized virtual store. This helps your target customer either buy your products from their desirable online channels or you directly. This has immensely helped brands like H&M, Nykaa, Zara, Lakme, and more convert through a mobile application conveniently. 

• Trends of Social Media Presence

Social Media is a known name where people of almost every generation are present and using it every 5 minutes. eCommerce brands, in this regard, can bring their presence too. They may share their upcoming sales timings, new product launch, special offers, prime services through Facebook, Instagram, Youtube, etc. Since every age group that exists in any of these platforms likes the platform, they may also likely get convinced to look at your product advertisements and then your listing to purchase. This marketing technique has given many eCommerce brands and sellers a significant advantage to expand their business. 

This marketing method also gives a market research benefit where brands could analyze their niche customers’ reactions and demands. You may facilitate customers’ sentiments through comments, likes, and shares and utilize the positive ones to convince visiting customers to potential customers.

• Add Environmental Concerns in Advertising

Customers are intelligent and aware of marketing and advertising techniques. No, you cannot get their attention if you talk about how to impress a girl with perfume or get a promotion in the workplace with your dashing bike. But what you can do is to get innovative with information. Yes, that’s right. 

You can add some trending issues of social or environmental causes relevant in today’s era and need to change with betterment. You may relate your product with issues like animal welfare, women empowerment, pollution, girl education, etc, and make an impactful advertisement with a solid moral. Online brands are also in an advanced place to sell their product, which could add on some more stars to your selling abilities. 

• Apply Automated Tracking Tool for Omnichannel Standard Selling

The omnichannel marketplace is vague but profitable for higher conversions with profitability. But if you are not excellent in your actions, it can even get you on the lowest brands list. eCommerce current trends say if you are a brand with powerful future goals, you cannot miss out on any deals. You are required to make customer experience standardized on every single platform. You cannot allow violations at any cost for the price or the product quality, your listing, or your Buy Box. 

This means you need an automated tracking system that can safeguard you for the same. A digital solution can only help rectify a digital thief and hence apply such a robotic tool that can instantly alert you regarding price breaches or listing hijackers. Your stock availability should never go OOS, and you can always access your performance against your rivals in a solitary dashboard effectively and efficiently.

End Thoughts

Trends are the cause of every change and innovation that happens in business. New policies come up, new prices are offered, new features added in service, and new demands arise. Historically, if any brand has neglected the market’s updated needs and policies, they have seen severe damage. They either got liquidated or dissolved. But undoubtedly, you do not wish to end this so soon. 

Then fasten your seat belt and get ready to fly with the best selling experience you could by covering all the components of current trends. In 2022, give your brand amazing profitability and goodwill value along with your happy long-term customers.

Although both the tools have built good trust and credibility among their target clients, you have to be confident and wise in choosing the right fit and help you achieve your goals with flying colors.

Introduction

In eCommerce, tracking tools have made an identity among all the online brands that have not seen such an advancement related to their operation control mechanism. Now that it is known to many that brands are looking after every activity their associates and assets are performing, this adoption has seen a hike. 

Introduction to etraky BS Vs. Jungle Scout

Impressively over a long year’s Jungle Scout has made a strong market in the eCommerce business tracking. This tracking system is well known for its reports on business operational concerns. But the time has changed, which has created a few business gaps in the market. 

Meanwhile, etraky BS is also incredibly serving its clients with the best service of track records for over 690 online brands. Not only this, but they have also added a few exclusive characteristics which are still not provided by any other tracking tool operating in the entire globe. 

Are you curious to know the significant differences between etraKY BS and Jungle Scout over tracking metrics? Check this out below.

Features Both Offers

Feature 1: On Omnichannel 

Etraky BS is a popular tracking tool because of its omni-channel presence. It implies that etraky allows brands to track metrics on Amazon and overall online channels. Whether it’s Amazon or Flipkart or Messho, or any online platform, simultaneous tracking metrics can be accessed by the brands on a real-time basis. Brands who want to track their products, sellers, or stocks on any multichannel may choose etraky BS over Jungle Scout.

Jungle Scout is a specialized tracking system for Amazon only. That means it does not allow tracing activities of any business segment other than Amazon marketplace sellers. It restricts the brands from operating and maintaining the standard over multi channel platforms. That can be implemented if you are only working on Amazon. 

Feature 2: Location-wise Analytics

Etraky BS is known for its uniqueness in providing location-wise tracking analytics. Here, brands could track the actions of their seller, report, or product by following sellers’ locations anywhere in the world. This feature has helped many brands associated with the tool take over their rivals’ markets and enjoy a standardized marketing experience. This feature is itself a significant advantage ( closest sellers to reduce logistics cost, sellers’ location demands, product fill rate frequency, etc.) that is availed by only brands who have implemented etraky BS as their tracking assistance. 

On the other hand, Jungle Scout fails to benefit the associated brands with location-wise reports. They give reports on stock availability, product performance, conversion and fill rates, etc but only for sellers who are added by the brands. If any seller is in proximity with the brands’ warehouse or is losing out on conversions as per their places’ demands, no entries would be made. 

Feature 3: Alerts Technique

Alerts are the primary need for any online brand. Etraky BS has a particular way to let their clients know who violated what when their stocks went unavailable or who is the real culprit behind the low sales rate through an instant WhatsApp and Mail notification. This type of alert is new in the business, not provided by any other eCommerce tracking software. This allows the brands to instantly know the listing hijackers and price breaches in a fraction of seconds and react against them accordingly. 

Jungle Scout is also good with its alerts which are instant and accurate regarding the price violations and listing hijacks. If any other seller takes brands’ listing space or Buy Box, they notify the client at that moment itself. But this is only done through mail sent to you for Amazon violations. And if you miss it, you may lose your brand hygiene in that minute itself which would create hardship to recover quickly. 

Feature 4: Historical Metrics

Etraky BS has a dashboard that shows brands their history of operations. In this, you may find your past data on OOS, Fill rates, sales rate, the share of search, buy box opportunities, etc, on a single center. Also, you may make a comprehensive comparison of your implemented methodology and the outcome you were expecting effectively. 

Jungle Scout in this subject lacks the accuracy and ease of understanding that is needed for brands who do not want high technical accessibility to decode the reports. They also offer historical metrics but limit the umbrellas to only stocks and keywords. They do not provide other data as compared to etraky BS.

Feature 5: Unlimited Keyword Research

Etraky BS is a giant platform that offers infinite research power on any platform as many times as a brand wants. You may add several keywords in the dashboard to check whether they are on the top trending list. Also, you may access the historical search volume of keywords to make your listing the best of all. The tool also offers a customized and researched set of keywords to include in the brands’ product listing to facilitate better results. 

Jungle Scout lets brands know which keyword is in trend and seeks the most fantastic attention. If you are somewhere in the middle to understand the best suitable keywords for your particular product, you may add specific keywords for the assigned number of times. This practice is done by many brands through their assistance and has shown an incredible outcome, but if you are completely blank on adding keywords, this tool is not fit for you.

End Thoughts

We have covered a long way to determine which tool is suitable for whom. If you are only on Amazon, you may choose Jungle Scout to track your concerned business parameters. But if you are a multichannel operating brand, do not take a second thought to apply etraky BS as your back-office tracking tool. 

Although both the tools have built good trust and credibility among their target clients, you have to be confident and wise in choosing the right fit and help you achieve your goals with flying colors.