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The eCommerce business is all about having good knowledge of digital aspects, customer requirements, and the latest market trends. Apart from these, there are so many other factors that a seller and a brand must be aware of. Specifically, if you are associated with Amazon, you need to know all the essential terms that are crucial to selling your product on this giant eCommerce marketplace. BSR is one of them; BSR stands for best seller rank. You can find this rank on the product listing page if you are already selling your products on this platform. Amazon’s best seller rank can be found in the product description section.

It is undoubtedly one of the vital parts of your Amazon eCommerce business. BSR is a good symbol of how well your products perform on this platform. This rank should always be lower; suppose if your product’s BSR is 4, that means there are three other products in that category that have a higher sales velocity than yours. So folks, in this blog, we will focus only on this particular section of Amazon. Without any further delay, let’s go through the blog and find all the compelling pieces of information.

A Description of Amazon Best Seller Rank or BSR

Amazon’s Best Seller Rank or BSR simply stands as a number that is provided to a specific product after the completion of sales. These ranks can help you analyze the overall performance of your selling products on this platform. Products with low sales are higher on BSR, and products with high sales have lower BSR. Thus the Best Seller ranking of your product should be lesser.

It emphasizes a particular product category; if your product BSR is 5, it means your product ranks on the number in that particular product category. Hence, the Best Seller Rank on Amazon is based on the product category, and this platform has several sub-categories as well. There will be a BSR for every product you have listed in every category. One product can have multiple rankings on Amazon if a product is listed in more than one category. So the BSR will fluctuate according to its category.

How to Calculate Your Amazon Best Seller Ranking

Well, calculating your best seller ranking on this giant eCommerce platform can be a little clumsy and confusing task to do. There is no specific way to calculate your Amazon product ranking, but some theories can help calculate your BSR. These theories are based on sales rather than considering product reviews, pricing, and other factors. You can calculate your BSR in the following ways.

• To calculate your Amazon product ranking, you must calculate your current and historical sales.
• BSR can be calculated based on price changes, including sales and promotions.
• It can be calculated on the basis of similar competitive products.

Based on current and historical sales, Amazon updates the best seller ranking every hour. Thus if you sold five units in one hour and your competitor sold three units, your BSR would be lesser than theirs. Always remember that the lower the ranking, the better the sell. Although, if in the next hour you only sold three units and your competitors sold five, you would still have a lower best seller ranking because Amazon calculates the BSR based on historical sales. In this way, this ranking doesn’t change as quickly as you think.

As an eCommerce seller or a brand, you must want to know what a good BSR is. It can be tricky to know because it differs throughout every category. However, if you consider various products listed on Amazon, as a rule of this platform, products with a sales rank of less than two thousand are considered in demand. So you can also consider it a clear benchmark.

Effective Use of BSR for Amazon Sellers & Brands

• Best seller rank can make product research much easier for new sellers and brands. It can provide them with all the essential information about in-demand products. Usually, you can look out for products with a sales rank of two thousand or less than that.
• To beat your competitors at marketplaces, keep an eye on them. However, best seller rank can help you to analyze your competitors’ strategies. You can compare your product BSR with your competitors and can take essential steps if it requires any improvements.
• BSR can help you in selling all the best-selling products on this platform and helps you in generating decent revenue.
• With the help of best seller rank, you can estimate your sales. It provides you with a figure of how effectively and often your product sells on Amazon. Based on that data, you can easily estimate your sales and save your unnecessary expenses.

Five Astonishing Ways to Enhance Your BSR

Upgrade Your Product Title

The product title is crucial to enhancing your bestseller ranking on Amazon. A product title must include nature, color, size, brand name, and other important information. For example, if you sell phones, you must add their color, RAM, brand name, etc. It helps the customer gather vital information about your product and lets them easily find it in the search results. The product title should be added while listing your products on this eCommerce platform. To enhance the quality of your listing, you can use listing quality analysis software. It can help you enhance your product title, description, images, videos, and keywords.

Implement Competitive Pricing

To sell your products without any hurdles and to enhance your best seller ranking, an excellent pricing strategy can help you immensely. You need to set dynamic product prices to remain competitive in the market and win the buy box section. It doesn’t mean you always need to set a lower price than your competitors. Understand that customers don’t always prefer to buy products at a lower price. They think that a much lower-priced product has terrible quality. So you really have to be specific in terms of pricing. In this regard, you need to analyze your competitors’ pricing strategy. Price tracking software can help you with this.

Add Bullet Points in the Product Description

To enhance your Amazon best seller rank, you must add an elaborative yet crisp and informative product description along with bullet points. Add all the key features and benefits of your products in the bullet points to make them readable for your customers. No one wants to read a plain paragraph; instead of that, if you highlight all the practical features of your product in bullet points, it can attract many eyes, and customers can buy your products in the first place. Eventually, this tactic can help you in enhancing your BSR.

Use High-Resolution Images

To impress your valuable customers and make your product stand out in the competitive market, high-resolution images are the need of this eCommerce era. You need to add precise and quality images so that your potential customers can evaluate your products in a better way. Good quality product images from different angles can dominate your customers’ buying decisions. It helps them to know what your products look like and whether it will be worth buying them. This tactic can set you apart from your immediate competitors.

Get Along with Amazon FBA & Prime

Amazon FBA and Prime are two quintessential services of this global eCommerce marketplace. Amazon’s fulfillment helps you ship your products effectively and on time to your customers without any hurdles. Simultaneously, adding Prime to products can help your customers get their orders delivered as quickly as possible. These two services are the most reputed services among Amazon customers. Hence, it brings you a compelling opportunity to scale up your sales and, ultimately, your BSR.

Conclusion

Thus, the very first glimpse of Amazon’s best seller rank can appear confusing and complicated, but it’s worth spending time on this. It can benefit you in terms of letting your business thrive and help you gain essential insights into competitors. This rank is not only crucial to the selling performance of your products, but it is more than that, as you will get to know what your competitors are up to. This information can help you manage your business robustly and ensure success.

While associating with a business, especially with eCommerce, you have to face many ups and downs. You have to take strategic and wise steps to eliminate various failures. This industry will not accept you with your failures, so you have to ensure that you are on the right track. In an online business, the key to attracting your customers is offering them magnificent products that they may desire and want to buy in the first place.

Well, it may sound accessible to you, but the hardcore reality is it’s not that easy. There are so many brands in the market that have experienced severe product failures. Product failures are not only the tale of small brands, but leading brands have also experienced this scenario. According to recent research by Harvard Business school, more than thirty thousand products get launched every year, and 92% of them fail.

But regardless of this harsh reality, you still have the chance to make your product launches successful with the help of listing analysis software. Do not lose hope because this is not the world’s end; various tested strategies can help you launch your product successfully on diversified marketplaces. In this blog, we will not only talk about the reasons for product failure but also mention various tips that can make your product launch successful.

Several Reasons Behind Product Launch Failure

A new product launch is not related to your existence in the eCommerce market. Every time you launch a new product, you must look for its various aspects. A successful product launch requires the right product, timing, and ultimate branding and promotions. In the following steps, we will mention some of the specific reasons that make your product launch fail.

Product is not Usable for Customers

Before launching a product on an eCommerce platform, you need to analyze whether it is helpful for your target customers or not. Remember that any product you launch is for customers, and if it is not helpful for them, they will not buy it, and as a result, your product launch may fail. For example, a famous ketchup brand, “HEINZ,” launched purple ketchup a few years back and experienced severe failure. It’s because customers want their ketchup to be red, not purple.

It is human psychology, and once they make up their mind about a specific product, it can become difficult to change that. Just because others are taking a chance and doing experiments doesn’t mean you also have to do that. A successful product launch requires deep research on customer behavior and preferences. You need to know what they want and provide exactly what they want.

Product Launch Timing is Not Right

Launching a product requires proper timing, though. Suppose you launch a range of festive attire during the non-festive season; why will customers buy that? That is why timing is also essential for a successful product launch. You should launch your product at the right time when customers require it the most. It will be best if you hit the iron when it is hot; basically, launch your products during the peak times when customers will be in the foundation of it, or they may feel the requirement of that specific product. Wrong timing can ruin all your hard work, so be wise and precise while choosing the right time for a product launch.

Not Listing Your Products Appropriately

As an eCommerce brand or a seller must be aware of the fact that while launching your products on eCommerce platforms, you are required to list them appropriately. Product listing is the most crucial aspect of any eCommerce product launch, and you can not take a chance in this manner. A product listing process includes adding precise and informative product descriptions, high-resolution images, videos, and product titles or names. Hence, your product description should be informative as customers must get to know what this product is all about. A high-resolution image will help the customer to analyze the product in a better way. To enhance the listing process, a listing analysis software can help you tremendously. Software like etraKY BS has this remarkable feature to keep you posted whenever a product listing goes wrong, and you can make changes accordingly.

Tips to Make Your Product Launch a Successful Affair

Launch a Value Added Product

A customer will never buy your product if it is not proven to be a problem solver. Thus, a little market research can provide you with enough information about the significant problems of customers. First of all, you have to decide who your target customers are, think about their problems, and try to produce a product that can add value to their life. It is vital to dig deep into what customers exactly want. Once you develop clarity on this, you will be able to make a mindful decision about the nature of your product. This tip can help you immensely while launching a product successfully.

Create a Buzz Before Launch

Let customers know what you will launch; a creative way of promoting can help create a buzz about your product. Promote your products on social media platforms such as Facebook and Instagram and let them know what is coming their way. Promotional content should be attractive and quirky. In this regard, you can also use social media influencers’ help. Influencer marketing is the need of the hour as they have millions of followers, and promoting your products to them can increase the chance of a successful product launch. You can also create a buzz by getting into email marketing.

Keep Your Stocks Up to Date

Usually, when brands or sellers launch a new product, they produce a small amount of product to save their investments. But, if your product hits the customer’s requirements and they want to buy more, you won’t be able to fulfill their requirements if it is not in your stock. If the customer experiences the out-of-stock situation in the initial period of your launch, they might get dissatisfied and may not turn back again. So to skip this situation, you can take the help of stock availability software. It can eliminate the chance of an OOS situation and increase your customers’ satisfaction level.

Conclusion

Hope you have understood better what you require to make your product launch successful. A good timing, product listing ability, creating buzz, and value-added products are the keys to success. These can make your eCommerce business sustainable and profitable in the long run. Remember, you are not the only one in this race; competition is getting more challenging every day. Thus, it requires a thoughtful mind and robust software to tackle such a situation. If we talk about the software, you can take the help of listing analysis software to make the most of this eCommerce business.

In India and around the world, Amazon is one of the largest eCommerce marketplaces. One can not deny its massive popularity among consumers and sellers as well. It’s a great place to start your online selling business. One can sell almost everything on this alluring platform. But if you are new to this platform and eCommerce business, you need to be aware of a few factors of this business. Including various facilities, this platform also has several rules and regulations when it comes to selling. As a seller, you must know those selling factors and the required technicalities. Today in this blog, we will talk about ASIN numbers and their importance for Amazon sellers.

You must be wondering what ASIN is; you will get the answers to all your queries related to this unique number in this blog. Be with us and continue reading. You will get your answers. To keep all your products organized, Amazon uses unique ASIN numbers. The product you will list on this platform contains an ASIN number for their identification. Let’s check out what it is, why you need it, and how to get it.

What is The ASIN Number?

ASIN refers to Amazon Standard Identification Number, and it is basically a ten-digit alphanumeric number that Amazon uses for the identification of each product. It is unique for each product on Amazon, excluding books; for books, they use the International standard book number (ISBN). If you want to sell your products on Amazon, you must attain the ASIN number of your products as it is necessary to get before you start selling on Amazon. This number is vital in tracking inventory; as you know, Amazon has a massive range of product categories and is constantly increasing. Amazon uses the ASIN number for various uses, such as; tracking down the products on the website, and warehouse, tracking the picking and shipping of products, and it allows customers to find the exact product they want to search for on this eCommerce marketplace.

Why Do You Need to Acquire an ASIN Number?

Specifically, ASIN (Amazon Standard Identification Number) is essential for sellers and for Amazon to track your inventory as a reference of catalog data and to index product catalog pages to search and browse. This unique ASIN number is the base ground for a structured catalog on Amazon. It allows your customers more space to search through multiple product categories. By using an ASIN number, customers can also search for a specific product using this platform’s search bar.

Using Amazon Standard Identification Number is highly recommended to provide a hassle-free shopping experience for your valuable customers. Your product will not appear in the Amazon search results without an ASIN number. As an Amazon seller, to add ASIN numbers to your products, you must fulfill a few requirements; You can not create a new ASIN number if your products are already selling on Amazon. For example, if you are already selling a few specific products on Amazon and want to sell some other products also. In this scenario, if you want to create a new ASIN number, you won’t be able to get one because you are already a seller on Amazon and you have an existing ASIN number. You can go to Amazon seller central to find your products’ ASIN numbers.

How to Attain an ASIN Number for Your Online Business

• If you are a new seller and going to start selling your products on Amazon, you need to know how to receive an ASIN number for your products on Amazon before listing them on this marketplace. You need to research and take the following steps to get the right ASIN number.
  
  
• Once you get ready to list your products on this eCommerce platform, ensure there should be no other existing ASIN for your products. However, if you are a completely new Amazon seller, you must attain a brand new ASIN number for your products.
  
  
• If you launch a brand new product on this platform, you must create a new ASIN number. You just need to add your products from the Amazon seller dashboard, and Amazon will assign them with a new and unique ASIN number. Amazon Standard Identification Number will be the same for each product category.

• ASIN numbers should be added to the product description. It does not mean that you need to add an ASIN number with it, but you have to add a proper description of every product appropriately. This unique number should be added to the product description during the product listing. Descriptions are essential while listing your products on Amazon as it provides the correct information about your product to the customers and helps them to understand whether they are making the right shopping decision or not. It is a part of the listing and should be top-notch if you want to make the most of your online business. You can use listing analysis software such as etrakY BS to enhance your product listing quality.

How to Make Most of Your ASIN Numbers

• If you were not aware of the ASIN number, you need to know that it is essential for the compelling growth of your Amazon business. Remember, if you can manage your ASINs, it can help protect your online brand in many ways. Let’s find out how you can make the most of your ASIN numbers.
  
  
• With the help of the ASIN, you can restrict the unauthorized sale of your products by other sellers. It effectively blocks the sellers from using ASINs without the brand owner’s permission. In this way, it protects your brand’s reputation.
  
  
• In order to sell gated branded products on Amazon, a seller must pay a fee. In addition to that, they also have to provide a piece of proper evidence that they have authorization from the brand to sell a specific product on this platform.
  
  
• To protect your brand, you need to get enrolled in the Amazon brand registry. Once you get enrolled with them, you need to open a support case and send a list of ASIN numbers you want to have gated. You must also register your brand as a trademark before enrolling with the Amazon brand registry.
  
  
• Amazon brand registry can be entirely beneficial for you as your ASINs can get access to A+ content. A+ content refers to content that has been used during the listing process and allows sellers and brands to tell their brand story with the help of descriptive product descriptions, high-resolution images, and videos. It provides you an option to add a more detailed product description, upgraded images, and other text placements.
  
  
• It can help you attain higher conversion rates, maximum traffic, and massive growth in sales rate.

Conclusion

So now you must understand what ASIN ( Amazon Standard Identification Number) is and why it is essential for your business. Product identification is necessary to protect your brands from unauthorized sellers, making them more searchable for your customers. It is essential for an elaborative product description that can help your customers to understand your product in a better way. Hence, the ASIN number is an elementary part of your selling journey on Amazon. It can take your online business to new heights. So it would help if you do not ignore the importance of this unique and valuable number.

The eCommerce industry is not only a boon for brands and sellers but indeed for customers also. However, customers these days have developed a tendency to fill up their carts with multiple numbers of various products, trying them at their house, and then deciding to keep a few for themselves and return the rest of them. This rising trend among customers is known as bracketing, which refers to buy and return.

In recent research, it has been found that more than 60% of customers indulge in bracketing, and this trend may skyrocket in the coming years. It has become the most painful problem for brands mostly that are selling apparel and home decor items. Customers generally order more than one product but keep only a few because they might face size and quality issues. Apart from this, they can repeat this practice intentionally while wearing any specific clothing just for once and then return it. Customers may find it convenient for them, but it can become a significant problem for your online business. This individual blog has mentioned some impeccable tips to combat bracketing. Let’s get down and find out how to tackle this issue.

What is Bracketing?

Bracketing is basically a practice of over-ordering apparel or any other product with various sizes and styles by customers. It may seem an innocent practice by customers, but in reality, it is wreaking havoc on sellers or brands’. This mischievous practice by customers increases the number of returns, and these returns are primarily free for customers but can affect the overall health of your eCommerce business. According to a survey done by Vogue magazine, more than 65% of customers returned their purchases on a daily basis. It has also been found that more than 45% of customers intentionally buy more products than they intend to keep for themselves.

However, here we have mentioned some smart tips that can help you resolve the bracketing issues.

Enormous Reasons That Enforce Bracketing

Indeed there are an enormous number of customers who intentionally repeat the bracketing. Still, if you see the other side of this eCommerce business, you will find out that there are multiple reasons why customers buy, try and then return several products.

Undescribed Product Descriptions

One of the primary reasons behind bracketing is product pages with no description or having less informative descriptions about the product. When selling clothing, you must mention all the product’s sizes, colors, fabrics, and materials. It is pretty evident that if customers do not have clarity on these, there are chances that they might return the product if it doesn’t fit them or if they don’t like the fabric or the color of the product. So it is essential to add an elaborative product description while listing your products on various eCommerce platforms. In this regard, you can take the help of any listing quality analysis software such as etraKY BS; it can help send you an alert notification whenever you list a product without a description.

Flexible and Easy Returns

Flexible and easy return policies provide liberty to the customers to return the product whenever they want for a limited period of time. Hence, customers don’t fear returning the products because they are free. So to restrict the bracketing as a brand, you can apply some terms and conditions to returning products.

Hazy or Unclear Product Images

Customers may return the product if they find it is not as similar as they have seen on the eCommerce platform. That is why it is best to upload high-resolution product images that provide a clear idea about the product and minimize the chance of bracketing. Product images should always be clear and as it is as your actual product. In online shopping, customers buy a product mainly after analyzing the images.

Tips to Restrict Bracketing for Your eCommerce Business

Enhance the Listing Quality of Your Product

In terms of restricting the bracketing, you should enhance the listing quality of your products on every eCommerce platform on which you sell your products. To enhance this aspect of your eCommerce business, it is necessary to add elaborative product descriptions, titles, and high-resolution images and videos on your product page. It can help your customers to have more information about the product; once they get the clarity, it is possible that they won’t return them. Your product description must include the item’s size, color, material, and information. Bracketing a product can be a customer’s choice, but you can restrict that by not giving them a single reason to return their purchases.

Highlight Product Reviews

Positive reviews on any specific product positively affect customers and encourage them to buy it without any doubt. However, to increase the number of positive reviews on your product page, ask your customers to leave their valuable comments. You send them a request email, SMS, or WhatsApp message to leave their genuine feedback on your product. Believe it or not, reviews have the power to influence customers easily as it’s human nature; we used to believe in others’ experiences—highlight positive reviews on your product page, which can work magically in restricting the bracketing. You can use agile review management software to manage the customers’ reviews. It can showcase all the reviews from multiple channels in one dashboard and make it much easier for you to view them.

Implement Easy Exchange

Implementing an easy exchange process can change the dynamics of bracketing and can restrict it for a more extended period. An exchange feature allows the customer to get another piece of clothing if they find any issues with the size and color. Customers may be less likely to bracket their purchases if they find the exchange process straightforward and less complex. In this way, you can save yourself from getting into the troubling cycle of returns.

Apply a Virtual Try-on Feature

We live in a tech-friendly era; it is one of the significant aspects of the eCommerce business. To provide clarity for your products, you can effectively implement augmented reality (AR) into your eCommerce brand. This technology effectively minimizes the gap between the physical and virtual shopping experience. Customers can virtually try your products on them through the AR feature and may buy that item in no time if they find it beneficial or suitable for them. Today, many beauty and apparel brands are providing this facility to their customers to restrict the bracketing.

Conclusion

Now you must understand the bracketing and how you can eliminate it effectively. Undoubtedly, bracketing is super easy for customers but proves costly for your online business. However, implementing the tricks mentioned above to restrict the bracketing can help you tremendously. On the other hand, an elaborative product description, high-resolution images, and videos can also help reduce bracketing properly. In this regard, etraKY BS can undoubtedly help you by notifying you every time you go wrong in terms of adding descriptions and images while listing your products on marketplaces.

Winter is approaching, and it’s time to pull up your socks and get ready to make the most of this upcoming season. As we all know, winter is the most complex season, and customers require a lot more products as compared to any other season that may help them survive the season in a comfortable and cozy manner. The winter season brings enormous possibilities for brands and sellers to increase their sales by selling winter products. In India, a few important festivals fall into this season, such as Diwali, Christmas, New Year celebrations, etc.

The importance of the winter season automatically hikes up because of these festivities. Along with the festive attire for Diwali, customers also want various other products related to Christmas and winter essentials. Winter is knocking at the door, and you need to prepare for it if you want to take advantage of this enormous opportunity.

According to the market gurus, this upcoming season contains a lot of probabilities to let your business thrive. Suppose you are the one who is still in the process of establishing your online brand; it is recommended to launch winter products. However, apart from choosing the right product for this winter season, you need to take care of some of the specific phenomena of eCommerce business, such as product listing, stock availability, maintaining price hygiene, etc. In this regard, brand-centric eCommerce management software can make your journey hassle-free. Let’s find out what products you should sell during the winter season.

Top 7 Winter Products Category that can Upscale your Sale

Winter Apparel

Along with the changing weather, customers’ requirements and needs also change. Customers require warm clothes such as woolen scarves, socks, sweaters, caps, jackets, trousers, gloves, thermals, etc. Hence, any clothing that can keep a human being warm will be in demand, and as a brand, you can sell them without thinking twice. However, you might have to face your competitors, but you can beat them by enhancing the quality of your products. Winter is such a season when customers don’t want to compromise on quality.

Winter Footwear

With the beginning of the winter season, the demand for winter footwear increases rapidly. Customers will be in fond of purchasing good quality, comfortable and warm shoes and boots during this season. Thus, as an eCommerce brand, you can also sell winter footwear on various eCommerce platforms and generate enough sales to make your online business valuable and profitable. You can sell winter footwear for men, women, and children. Start stocking these products after analyzing their previous year’s demand. These products should be available in your stocks to fulfill your customers’ requirements. To ensure the availability of such products, you can take the help of stock availability software such as etraKY BS. This software can notify you whenever a product gets out of stock or back in stock.

Decorative Products for Festivities

Decorative lights, candles, Christmas lights, colors for rangoli, candle stand, star string lights, a sculpture of Lord Ganesha and Goddess Lakshmi, Christmas caps, Christmas trees, hanging gifts for Christmas trees, and artificial flowers are some of the great decorative product ideas that you can sell this winter season. To keep the last-minute shopping stress at bay for your customers, you can list these on various eCommerce platforms before the beginning of these festivities. These products can steal the show and let you generate a hefty revenue for your business.

Beauty Products for Winter

As we all know that in winter, we all have to face the problem of dry and itchy skin. So the demand for moisturizing creams, body lotions, lip balms, and foot hand creams automatically upsurges. Brands can grab this opportunity and sell these beauty products to their customers. You can sell such beauty products that eliminate the problem of dry and itchy skin. One can even sell moisturizing makeup products and shampoos as well. Deep color shades of lipsticks are also the most demanding products during winters.

Electronic Products for Winter Season

During the winter season, the demand for electronic products such as room heaters, hair dryers, electronic water bags, water geysers, electronic rods, coffee makers, boilers, beanie Bluetooth hats, waterproof rechargeable touchscreen warm hand gloves will increase. Selling these electronic products this winter can attract more customers and increase your overall conversion rate. Customers are more likely to buy these types of products during winter to keep themselves warm and comfortable.

Winter Food Products

There are several food items that customers choose only to consume during winter because of their warm nature. Almonds, dates, Jaggery powder, sesame seeds, flaxseeds, saffron, nutmeg, etc are some of the food items that customers usually prefer to consume on a daily basis, specifically during the winter season. Thus, you can also start selling these food products on multiple eCommerce platforms. According to a survey, these products are highly demanding during winter. So it can be a great idea to sell them during this season. However, you must check the quality and availability of such products to keep your customers satisfied and restrict them from buying such products from your competitors.

Personalized Gift Items

Be it Diwali, Christmas, or New Year; customers prefer to buy and send personalized gift items to their loved ones. Gifts exchanged during these festivities have become an essential custom. Thus, it automatically provides you with immense opportunities to sell personalized gift items such as photo frames, cushions, water bottles, beer mugs, t-shirts, handbags, key chains, coffee mugs, and name plates you can choose to sell under your brand name to your valuable customers. Apart from these, you can also launch some unique and attractive personalized gift items to attract more eyes.

These are the top seven product categories you sell online this winter season. Apart from this, here we will mention some of the top demanding products you can also sell.

• Snow blowers
• Ice skates
• Faux leather leggings or pants
• Woolen shawl
• Yoga mats and gym equipment
• Clay pots
• Turkey knives
• Paper towels
• Emerson rods
• Pet jackets
• Foot warmer
• Shoe dryer
• Hair repair mask
• Hot chocolate powder
• Disposable cups and plates
  

   

Conclusion

All the products mentioned above are worth selling during this winter season to keep your customer happy and let your business snowball. Products mentioned above are such products whose popularity increases only during this season because of their nature. As you know that winter is around the corner, it is better to make a compelling strategy about what products you want to sell. List them accurately on eCommerce channels and let the profit come your way. However, a listing is essential in selling your branded products through any eCommerce platform.

Listing your products accurately requires elaborative description, Seo-based titles, great quality images, and high-resolution videos. Well, all these factors are essential in terms of representing your products in an appropriate manner and making them visible to your customers. In this regard, you can take the help of listing quality analysis software such as etraKY BS. It can notify or alert you whenever a listing goes wrong.

Human beings tend to get easily influenced by any specific thing that can bring change in their lifestyle. It is the reason behind the emergence of influencer marketing. Today, this particular trend has already become significant because of social media. Now it is everywhere, and the eCommerce industry is taking immense advantage of this trend to sell its products compellingly. Influencers offer an immense opportunity to the brands they require to shine-on on all the prominent online channels.

Brands usually use the expertise and strategies of influencers to sell their products to a broader customer base. The emergence of social media and social commerce has provided an advantage to the influencers to make themselves essential for eCommerce brands in terms of executing promotions and brand awareness. An influencer basically promotes your products and tries to influence the customers to buy them. This practice can increase your overall sales and revenue. In this blog, you will get to know a piece of detailed information about influencer marketing and the latest trends in 2022.

What is Influencer Marketing?

Before moving any further, knowing what influencer marketing means is essential. Influencer marketing enables you to reach out to customers you can not attain through traditional advertising. As per a recent survey, more than 75% of customers make a purchase based on an influencer’s recommendations. Currently, brands are investing a hefty amount of money in influencers instead of traditional marketing. Thus, getting along with influencer marketing is essential to become competitive and generate impeccable revenue. Believe it or not, influencer marketing helps build trust among the customers for your brand and can drive effective and impressive results. It can be a great way to reach your business objectives and even reduce expenses for other advertisements. Let’s get down and find out the latest trends and types of influencer marketing.

Types of Influencer Marketing

1. Mega Influencers

Among every type of influencer, mega influencers have the highest reach, with more than a million followers. They seem to be quite active on social media platforms, whether it is Instagram, Facebook, Youtube, Twitter, Pinterest, etc. Mega influencers carry a celebrity status due to an enormous number of followers on their social media pages and accounts. Such influencers can generate millions of engagement quickly, making them alluring for eCommerce brands. There are so many trending eCommerce brands in the market who are leveraging influencer marketing.

However, everyone can not afford mega influencers because they are highly expensive. Still, brands are spending a lot on mega influencers to make their market presence and provide immense exposure to their products on social media. Kusha Kapila, Mithila Palikar, Gaurav Taneja, and Komal Pandey are some names who are considered mega influencers in India.

2. Macro-Influencers

Macro-influencers are one step below mega influencers and acquire followers between 1 million to 5 million on social media platforms. However, these types of influencers have a more significant number of followers. Still, they can only engage a particular number of customers via their presence on the internet through professional blogging or vlogging. Generally, television actors, celebrities, political leaders, and singers fall into the category of macro influencers.

They use their image and reputation to attain an enormous number of followers on social media, and brands can expect a huge price tag from them. However, macro influencers can help you to promote your brand among millions of customers. Still, you may not get an enticing engagement rate from them because they do not get engaged with their followers on a daily basis as mega influencers do.

3. Mid-Tier Influencers

Influencers that have not more than 500k followers are known as mid-tier influencers. They may not have celebrity status, yet they have a powerful grip over their followers and are trusted by their followers. If, as an eCommerce brand, you want to reach out to a broader range of customers and acquire more engagement, you should consider mid-tier influencers. Now you must be wondering how it is possible; that these influencers are prone to create more engaging content than any maga or macro influencer. They have a friendly relationship with their followers and present themselves as they actually are. They always try to establish a transparent relationship between them and their followers. Kabita Singh, Karan Dua, Rohit Dawersar, and Sahil Khan are some mid-tier influencers who have astonishing engagement with their followers.

4. Micro-Influencer

Micro-influencers have a range of followers between 10-100k. Although, this number doesn’t define their popularity because they have a solid and intimate relationship with their followers. Such influencers tend to be leaders in their fields such as beauty, fashion, fitness, marketing, etc. They have their reach among the ordinary people of society. Thus, it can become more accessible for eCommerce brands to reach out to customers from small cities as well. A survey says that more than 65% of customers are likely to buy products recommended by a micro-influencer.

However, as an eCommerce brand, if you want to make the most of influencer marketing, you need to take care of several eCommerce aspects: the quality of your product, presentation of your product, and availability of your products. To ensure the availability and presentation, you can take the help of brand-centric eCommerce software such as etraKY BS. It can notify you about your stock and helps in enhancing your product listing quality.

5. Nano Influencer

Influencers who don’t acquire more than 10k followers are known as nano influencers. If you are in the initial phase of establishing your eCommerce brand, you can take the help of nano influencers because it will be a cost-effective option for you. Nano influencers have a strong connection with customers from their local communities. As an influencer, they ensure that their followers share their products with their family and friends. They are more likely to create authentic content for their followers.

Latest Trends of Influencer Marketing

• Influencers do not only want to be on any specific social media, but they are more likely to appear on multiple platforms. They have loyal followers who follow them wherever they appear. Successful influencers have a robust customer base and do not rely on any individual platform. They are creators and not just YouTubers or Instagrammers.
  
  
• Influencers are more into emphasizing the video and audio content instead of influencing through an image or text. Due to the improved bandwidth service, the internet is in everyone’s hands, 5G networks are thriving around the globe, and customers have access to see more video and audio content. Creative influencers can now influence their followers via innovative video and audio content on Facebook, Instagram, Youtube, and even on Twitter.
  
  
• Live shopping has become one of the latest influencer marketing trends, and it will snowball in the coming years. Influencers sell any specific product on their Instagram and Facebook pages during the live shopping session. As an eCommerce brand, you can attain the advantage of this latest trend by associating with a top-notch influencer.
  
  
• This year, nano and micro-influencers will get more love because they can easily influence their followers through authenticity. They are more prone to increase engagement even with a less number of followers on social media platforms. Brands are associating more with such influencers because they prove cost-effective yet helpful.

• Influencers can become more specific in terms of promoting products or services on their social media pages. For instance, if an influencer is a dietician, they may focus more on promoting products related to a healthy lifestyle, such as protein powder, health supplements, organic foods, and sugar-free or gluten-free foods. It can be challenging for influencers also as they need to make sure that for what they are more passionate about.

Conclusion

Thus, you might have gotten an idea about influencer marketing and its latest trends. Influencer marketing is no more a new baby in the marketing industry; most of us are now aware of it. As an eCommerce brand, you can also associate with any influencer as per the type and nature of your product. It can help you generate efficient leads, increase your customer base, gradually increase your sales, and add more value to your business. Instead of investing a hefty amount in other advertising tactics, it is better to take the help of influencer marketing. However, any influencer can only help you when your listing and stocks are up to date. A stock availability software can be a watchdog of your stocks and never let you get into the Oos(out-of-stock) situation. In this regard, etraKY BS can help you effectively.

This is the era of digitization, and subscriptions are a great idea to attain more customers these days. Customers are more likely to take the service of subscriptions, whether it is for Netflix or a product they use daily. The subscription box business is the new buzz in the eCommerce industry as well, and brands are making most of it to expand their business and generate higher revenue. During the pandemic, the subscription box business has become a significant business idea for eCommerce joints. Customers prefer to take the subscription instead of buying the same product repeatedly. The eCommerce sales increased by more than 40% in 2020, and it is expected to increase by more than 60% by the end of 2023.

The reason behind this impeccable growth is that customers find it more convenient and worth the money. According to market experts, the subscription box business is a boon for eCommerce as subscribers spend more than two times compared to regular customers. However, if you are unaware of the subscription box business, this blog is meant for you. Here we will take you through the subscription box business and how you can take advantage of it for your eCommerce business.

What is a Subscription Box Business?

First of all, lets’ understand what a subscription is. In the simplest terms, we can say that subscription is a business model that allows customers to subscribe to a product or a service as per their requirements on a continual basis. Businesses mainly offer weekly, monthly and yearly subscriptions to their customers. Now, if we talk about the subscription box business, it is a business model that automatically ships out the customer’s product on a scheduled date. Subscription box business charges its customers on a monthly or yearly basis to continue their services to them. Customers prefer to get along with subscription-based services because they like to get personalized services or products. Subscription boxes are specifically popular among the young generations because they do not want to spend their time buying the same product repeatedly.

Hence, eCommerce brands can make the most of this opportunity to increase their revenue deliberately. To establish a subscription-based business, you need to offer something unique and robust to your customers that they might need in their daily life. More than that, you must represent your product perfectly on any eCommerce platform. For a perfect representation of your products, you can subscribe to listing quality analysis software such as etraKY BS. It can help you enhance your products’ images, descriptions, titles, etc.

Curation Subscription Box Business Model

A curation subscription box business model ships a choice of various products based on style and theme as per the customers’ preferences. It is the most basic SBB model that is quite famous among customers to buy apparel, gourmet food items, and beauty products. This subscription-based business model can help you to delight your customers by delivering them unique and personalized products. If you can provide top-quality products to your customers, they won’t hesitate to take your product subscription monthly or yearly. The curation subscription box business model can be highly profitable for your eCommerce business. It also allows you to promote new products and make them discoverable for your potential customers.

On the other hand, if we look into its negative factors, you may find it quite expensive because of its operational changes, including branding, packaging, and regular shipping. You should constantly update your stocks because a stock-out situation can put you in trouble. However, to escape such a situation, you can use stock availability software to keep an eye on your stocks and send your alert notification whenever a product gets out of stock or back in stock.

Replenishment Subscription Box Model

This subscription-based business model is about providing convenience and cost savings to the customers. The replenishment model refers to when customers replace products that they consistently use. This subscription-based model allows customers to automate their shopping for daily essentials such as razors, diapers, pet foods, etc. Several products do not need to be renewed regularly, so as a brand, you need to consider continuously selling those products that customers may require. In this business model, you can even sell a fresh new box of assorted vegetables and fruits.

You can even sell diet foods to those who prefer to follow an individual diet but fail to achieve their goals. This model has a higher conversion rate than the other subscription-based business model. On the other hand, the nature of the products that brands sell in association with this business model also helps in customer retention. However, to make it a successful affair, you must sell many products if you are acquiring this type of subscription box business model. We can say that profit margins are fragile in this model because you must sell many products at a lower price and offer discounts to your customers.

Membership Subscription Box Business Model

The name says it all, but we are explaining here what it is. A membership subscription box business model focuses on providing customers access to exclusive discounts and other perks. Amazon Prime membership is the perfect example of this business model. Customers not only get their products delivered as quickly as possible, but they also attain utmost satisfaction by purchasing a product at a discounted price. It is an excellent subscription business model to get along with to boost brand loyalty and increase your average order value.

Today Amazon, Flipkart, Myntra, Zomato, EazyDiner, and many other businesses are providing membership subscriptions to their customers. This business model attracts customers more than ever because they want to get the specific perks while shopping for any significant products from eCommerce platforms. This business model is a great way to build a great relationship with your customers and offer them an array of products in the future. However, this subscription-based business model requires an excellent time investment to offer something alluring to your customers to make their membership worthy.

Top Products Idea to Sell via Subscription Box Business

• Cooking boxes that offer customers the opportunity to make their new healthy dish with a given proportion of ingredients.
  
  
• Beauty products per the texture of the customer’s skin and daily beauty regime.
  
  
• You can also sell books, magazines, and journals daily, weekly, and monthly as an eCommerce brand.
  
  
• You can also sell baby diapers, baby foods, and products related to art and craft products on a subscription-based basis.
  
  
• Organic and gluten-free food products.
  
  
• You can sell daily grooming products for men and women, such as razors and sanitary napkins.
  
  

  Conclusion

  So, this is all about the subscription box business model you need to know initially if you want to get along with this trending business model. Suppose you want to try something unique to make your online business thrive. In that case, you can choose a subscription-based business model to attract more customers and generate guaranteed revenue. We are referring to guaranteed revenue because once customers subscribe to your products, they will only pay the total amount in the first place. You don’t have to face return issues or a common sale issue. No one can stop you from attaining immense success if you can serve well. All you need to do is take care of a few things, such as keep an eye on your stocks, enhance your product listing quality, and always watch out for your competitors.

Amazon is one of the most prominent eCommerce platforms in the world. Indian brands and sellers also take advantage of this platform by selling their products to a broad customer base. However, traditional selling is not the only option today to make profit from Amazon. If somehow you are not able to reach your business while selling products on this platform, you can simply switch to other options and earn your bread and butter without any hassle.

Today, Amazon provides a compelling opportunity to those who want to enter eCommerce territory. This enormous marketplace has equal opportunities for every individual. Anyone can jump to this platform and start their own business and make a profit. This platform has an excellent customer base, which is why there is much more chance of success. Today in this blog, we have mentioned some of the enticing ways to make money from Amazon. Let’s dig in and find out what they are.

Fascinating Ways to Make Money From Amazon

Sell Wholesale Products

Selling wholesale products on Amazon is one of the best ways to generate revenue from this platform. The wholesale process involves buying bulk products from any third-party manufacturer at a lower price and selling them on this robust platform at a higher price. The significant difference between wholesale selling and retail is that in wholesale, you do not need to worry about the products’ branding and production part. You must purchase products in bulk and use the Amazon FBA service to fulfill the orders without any hurdles. An enormous number of sellers are successfully making money in this way. However, it doesn’t mean you do not need to follow the standards of selling a product on this platform. Even though you will sell wholesale items, you still have to maintain price hygiene to attract customers. In this regard, price tracking software can help you immensely.

Publish Your Own Book on Kindle

If you are passionate about writing but not able to publish your book due to the high publishing cost, do not get demotivated; keep writing because now you can publish your book on Kindle through kindle direct publishing. Amazon allows you to self-publish your written books on Kindle and sell it to its massive customer base. It effectively minimizes the requirement of the traditional way of publishing that involves a hefty investment. With the help of Kindle direct publishing (KDP), you can easily create your ebook and attain popularity. Unlike any traditional publishing house, Amazon provides you the full rights to your books. So if you have a hidden talent of writing stories, you can easily take this opportunity and sell and publish your book on amazon. You can either publish your book as a kindle ebook or take the option of the paperback book as well. If you take the paperback option, Amazon can print your book and ship it to the customers.

Sell Private Label Products

According to a recent survey done on Amazon sellers, it has been found that more than 65% of sellers are selling private label products on Amazon.
A private label product is basically manufactured by one particular company to be sold to other individuals who want to sell those products with some customization and by putting their private label on them. Although product customization is entirely a seller’s choice, if you want, you can sell the items without any modification just by putting your label on them. One can sell private label products on Amazon to establish their brand. However, to make it a successful affair, you should list your products accurately on this platform. To list the products adequately, you can take the help of any listing quality analysis software like etraKY BS. Such software can help you in enhancing your listing on Amazon.

Product Delivery for Amazon

As you know, Amazon does not rely on any other delivery service provider because it has its prominent delivery service. But some of you may not know that you can join Amazon as their delivery person if you know how to drive and make a profit. This eCommerce platform runs the Amazon Flex program, allowing anyone who knows how to drive to deliver orders at customers’ doorstep. To become a part of Amazon Flex, you just need to download the flex app and register as a driver. Once you receive the acceptance, you can start delivering the products and generate up to rs200 per hour; as per the rule of Amazon, you have to spend your five hours on a daily basis. It’s not a bad deal if you want to make extra money.

Sell Handmade Products on Amazon

Amazon also provides immense opportunities to those with the captivating talent for making handmade products. Amazon allows craftsmen and artisans to sell their handmade products on this platform and make intense profits. Although selling handmade products on this channel is not easy, you will be responsible for producing or manufacturing the products, and Amazon will just provide you the exposure. Here you have to keep an eye on your stocks, never to face the stockout situation. It is better to get along with stock availability software to have clarity on the stock. In this way, you may never miss out on any sales opportunities. Handmade products are continuously in demand, so by taking some strategic steps, you can easily make a profit by selling handmade products on Amazon. It is profitable even if you have to pay the Amazon FBA fee.

Become an Amazon Employee

In terms of making money from Amazon, it is not necessary that you only have to sell something on this platform. You can earn money by becoming an Amazon employee as well. It is understandable that since it’s a gigantic eCommerce platform in the whole wide world, it must also have the most extensive employee base. According to a recent survey, Amazon has more than 6.5 lacks employees currently. To become its employee, you do not have to work at its headquarters, but you can work from any corner of the world. This platform has headquarters in almost every country in the world. In India also, numerous people are working as Amazon employees. One can work as an Amazon employee from home to any corner of the world. One can become an Amazon executive, data operator, customer service provider, etc.

Conclusion

Thus, in such ways, you can earn compelling profit from Amazon. Apart from these above-mentioned enticing ways, you can sell print-on-demand products on this platform, make money, and work on Amazon fulfillment or distribution centers since this vast marketplace provides tremendous opportunities to millions of people out there. So if you think Amazon is just for sellers or brands to make money, this blog has probably proved your thinking wrong. Nowadays, anyone can make money from this website without even selling a product on this platform. As per your preference and convenience, you can choose any of the above-specified ways to make a profit from Amazon in 2022. So what are you waiting for? Make up your mind and grab this remarkable opportunity to become independent and earn a wealthy living.

You must have seen that some products on eCommerce platforms indicate that the products are out of stock or unavailable when you try to complete the final checkout process. Now think from your business perspective about how this situation will impact your customers and your business parallelly. A customer can move to your competitor if they find that the product they want is out of stock. They can simply buy it from some other brand and may not turn back to you in the future. Out-of-stock products can drastically affect the overall growth of your online brand. It can affect your market credibility and your revenue rate as well.

Indeed there are consequences of out-of-stock, but it is the harsh reality of eCommerce business. At some point of time, you may have to go through this situation due to various reasons. But it can’t be the end of your business; you can still make your business profitable by intelligently handling the Oos situation. The first rule of tackling this situation is to get along with stock availability analysis software. Stock availability is part of our SCRAP model; you can read about it in detail by clicking on this link. Let’s see how you can handle the Out-of-the-stock situation more effectively by implementing the following ways.

Handle The Out of Stock Product in the Following Steps

Let Your Customer Know About Oos Products

As an online brand, your customer may experience the Oos (out-of-stock) situation in scenarios; first, the product is not available in your stock, and secondly, you have discontinued the specific product. However, in both scenarios, you should inform the customer by simply labeling such products as out of stock on your product page. If there are chances of the product returning in stock soon, you should allow the customers to add such a product to their wishlist, and once they get back in your stock, you need to inform them that the product is back in your stock.

You can simply send a notification on the customer’s mobile by informing them that the product they wanted is now available. Such practice provides an assurance to the customer that it is worth waiting a little longer to buy their favorite product. It can help you keep your customers engaged with your brand and let you escape the consequences of the Oos situation.

Provide Alternative Recommendations

Suppose customers are looking for any specific product from your brand that is not available in your stock. You can handle this situation smartly by recommending some alternative products. If you have multiple numbers of existing customers, you must have an idea of their shopping behavior or what kind of product they usually buy from you. Based on that, you can recommend an alternate product to them. To implement this step, you can add a recommendation product page that automatically pops up whenever a similar product gets out of stock. It can help you avoid missing out on a sale and simultaneously keep your customers interested in your brand. This compelling step can help you prominently in handling the horrific out-of-the-stock situation.

Clearly Showcase the Availability Status

One of the most extinguishing ways to avoid out-of-stock product situations is to always provide clarity on the unavailability of products. As soon as you get to know that any specific product is not available in your stock, you can mark the product as unavailable on your product page. It can help you never disappoint your customers and assure them that it may become available in a few days. This tactic can also limit your customers from moving to your competitors. If you’re selling such products in multiple sizes and colors, you should also mention the availability per their size and color. This way, you can prominently handle the out-of-the-stock situation without hurting your conversion rate and losing your loyal customers.

Implement a Pre-Order Formula

In the process of handling out-of-stock product situations, it can be an excellent way if you implement a pre-order formula. You can offer your customer to pre-order those products that are not currently available in your stock, but they can get back in stock soon. Such a tactic can behold your customers and their trust in your brand. This specific strategy can also secure your sale even if the product is not yet available in your stock. Apart from a pre-order strategy, you can even offer them a longer shipping time to handle the Oos situation effectively.

If your customers already know you and always get back to you for any specific product, they may wait a bit or pre-order in case of product unavailability. But this tactic may not work on a potential customer. To successfully implement this practice, you may be required to provide all the essential information to your customers, such as when they may get the product, how long they have to wait, and if they need to make the payment on a prior basis not. Make sure to fulfill the order on the promised date if you offer your customers the pre-order feature.

Always Ensure Your Stock Availability

Limiting your products’ unavailability is best to avoid the out-of-stock situation or handle the Oos situation. To avoid this situation, you always need to watchdog your stocks and know what is in your stock and what’s not. However, it is not an easy task, and one can not do it in an accurate manner manually. You may require an automatic stock availability analysis software such as etraKY BS.

It notifies you whenever a product gets out of stock to get back in stock. Once you know that a product is no longer available in your stock, you can simply refill your stock and escape the situation of Oos. In such a way, you may never face the situation of product shortage. Sometimes because of, various on-ground problems related to manufacturing the products can arise in the Oos situation, and you can handle implementing the above steps.

Conclusion

In such a way, you can efficiently handle out-of-stock product situations. Its’ 2022, and there are various ways to tackle the Oos situation without affecting your conversion rate and the trust of your customers. Gone are the days you had to only rely on manufacturers to provide you with the stock on time. Nowadays, you can still establish a satisfying relationship with your customers even if you are experiencing a stock-out situation. In this way, you can secure your every sale and ultimately generate decent revenue. To drive more and more sales that too in the Oos situation points as mentioned above can help you tremendously.

Informing your customers about the unavailability of a specific product or restricting the visibility of stock-out products can work in your favor. These strategies can effectively help you drive customer engagement and sales while being in the Oos situation. To resolve this problem permanently, you should subscribe to stock availability analysis software. Such software can save you from getting into the stock out of the situation and always watchdog your stocks.