Which is Better Amazon Vs Flipkart for Online Brands for 2022

Introduction

To begin with online selling, research well about your channel of deal before you could make a regrettable mistake. In India, customers trust Flipkart as a brand more than Amazon, as indicated by a new review which surveyed 7,500 respondents across 30 urban communities between July and September. But as a marketplace, Amazon is a multinational brand that has more than one country coverage and is bigger than Flipkart in terms of brand community involvement. But, you should not fall into the trap of following the crowd or following the path. Every eCommerce channel offers minor differentiations among one another. Here, you have to chase for things which will fit your requirements the best. It is advisable always to look upon such options which suit your target customers’ nature and your organizational goals. 

Hence, before launching your brand in 2022, do not hesitate to research both big names of eCommerce marketplaces which are Flipkart Vs Amazon.

• Registration Process

The Amazon India registration process is highly simple for brands to register themselves. Indeed, any brand can begin selling on Amazon in just under 24 hours if they possess all the essential documentation and resources. Brands that need to come on board rapidly may do as such by presenting a couple of easy but vital papers to commercialize themselves. 

Amazon approves an organization’s data and their sellers  to enter into an elite selling interface when the business subtleties are supported. Similarly, the Flipkart brand registry technique is also very much like the Amazon India brand enrollment process by being extremely fast and basic. Flipkart goes a step  beyond by acquiring organization data to get everything rolling. 

• Brands Central Dashboard 

The Flipkarts easy plan interface gives the feeling that you are covering all eCommerce engagements. But, this doesn’t guarantee high conversions. However, there are only a couple of their support tools accessible for sellers. This means Product Listing and a couple of different selling components are under your sellers’ control to get higher conversions. 

Whereas, brands’ sellers can have unlimited authority on Amazon for listing, pricing, delivery, or bulk order processing. Amazon is undeniably incredible to start selling for today. It is a full-package of B2B administrations and a biggest application store which has incredible offerings for brands to sell in comparison with Flipkart. 

• Product Listing 

In Flipkart, a brands’ listing space is not easily rectified if any error or mishappenings takes place. If a seller places a product for sale, then any hijack activities regarding its components ( images, description, bullet points, title) mistakes cannot get identified later in simple steps. It only seems mistaken when you focus on your listing or else an excel sheet analysis is required to analyze where the actual mistake is existing to solve. 

Whereas, Amazon has a smart method to quickly identify where an unknown activity is taking place to hijack listing. It offers easy detection of the unethical listing process regarding any sort of product. It ensures a quick action against them without losing much on deals. It provides a more brand and seller friendly environment to sell online.

• Branding 

The principle difference among Amazon and Flipkart lies here. Numerous industries are focused by Flipkarts snarky ad campaigns. For instance, on Flipkart, your seller can’t set unique offers through keywords for your product. Moreover, there is no chance of flexibility to increase sales through creative marketing strategic tools like advertising banners. For this matter, the advertisement capacity limits your brands’ strength.

Whereas currently, the Smart ROI campaign isn’t accessible on Amazon India. Still, there is an availability of extra choices for brands to promote their products to help you get the most measure of exposure and conversion consistency. 

• Order Processing and Delivery 

Flipkart has an order processing interface of its own but lacks in many related efficiencies. For instance, Amazon India permits the brands and their authorized sellers a pick time window for their product (10 AM to 1 PM and 1 PM to 4 PM). In this time, your sellers process the orders received with effective monitoring over inventory availability.

On the other hand, Flipkart offers a different pick up time to its sellers from 10 a.m. to 6 p.m.  It is a significant factor that you as a brand must acknowledge before initiating your deals on these platforms because bulk orders are required to be fulfilled on time. For this purpose, if you lack to get your order delivery late then that would directly hamper your customer experience and conversion frequency eventually.

Conclusion

It is seen that Indians are faithful while making a purchase from a certain platform or store. If they like your product costing, quality and delivery timing, then you have secured one of such customers’ long-term purchase interest with you. Therefore, you have to be very choosy and smart while deciding whether your main focus of getting impressive conversions should be from Amazon India or Flipkart or any other eCommerce marketplaces. As different channels have different mechanisms and customers engagement rate, you cannot ignore other factors too before jumping into the selling space. 

As discussed above, Flipkart still lacks some necessary equipment to invite brands for effective and efficient marketing. Whereas, Amazon has not only cared about customers’ sentiments but also brands and their sellers’ growth. This is why Amazon is a well-recognized brand in not only India but the entire globe.

Note: Implementation of automated tracking tools will ensure you have powerful control over your sellers and rivals’ actions over pricing, listing, share of search, stock availability, etc so that you do not lose yourself in this huge but vague marketspace. Touch Here to know more.