Powerful online amazon sellers software tool for eCommerce marketplace
  • Explore
      • Brand Studio Prodotto – Track product stock availability across multiple locations on online platforms
        • prodotto
        • Brand Studio Prodotto

          Advanced tool to calculatively track the rivals’ and self inventory allocation and availability in a solitary analytics in no time on a regular basis.

          • Track Out of Stock Instantly
          • View Historical Trends
          • Monitor Listing Hijackers
          • Back in Stock Alerts
          • Seller-wise Availability
          • Competition Stock Monitoring
          • Weekly Availability Comparison
          Learn More
      • Brand Studio Procurator – Map Key Account Managers and Sales Team and track performance
        • procurator
        • Brand Studio Procurator

          Automated support to trace sales teamwork and map Key Account Management with respect to the rivals’ performance on Omnichannel.

          • Distribute Tasks to Team
          • Monitor Individual Management
          • Key Account Management
          • Flexible and Filtered Tracking
          • Map Channel, Brand, Category
          Learn More
      • Brand Studio Ricerca – Get real-time insights on Keyword level Share of Search across platforms
        • ricerca
        • Brand Studio Ricerca

          Digitized solution to extract keyword scores by researching unlimited times to gain top Share of Search through historical analytics instantly.

          • Share of Search
          • Desktop Vs Mobile View
          • Competition Performance
          • Brands’ Ranking Performance
          • Track with Unlimited Keywords
          • Sponsored Vs Non-Sponsored
          Learn More
      • Brand Studio Prezzi – Track pricing hygiene and price movements every minute
        • prezzi
        • Brand Studio Prezzi

          Robotic surveillance on Price Breach & Listing Hijacks through historical records on a single dashboard to implement & monitor healthy pricing.

          • See Rivals in One View
          • MOP Monitoring
          • Price Breach Alerts
          • Instant WhatsApp Notification
          • Historical Price Movements
          • Seller-wise Price Monitoring
          Learn More
      • Brand Studio Procul – Access Location wise metrics of your brand’s performance
        • procul
        • Brand Studio Procul

          Computerized routing of locations with high conversion opportunities from anywhere eliminating geographical boundaries with good ratings.

          • Location-wise Monitoring
          • Add Unlimited Locations
          • Improve Fill Rates
          • Standardize Customer Experience
          • Improve Logistics Costs
          Learn More
      • Request Demo
  • Resources
    • RESOURCES FOR NEW SELLERS
      • A complete guide to SCRAP Framework – Get everything you need to know to start selling on Amazon.
      • Implement the SCRAP Framework for your Business – Follow along as we launch a product on Amazon, step-by-step.
      • FREE TOOLS
      • Profit Calculator
      • Sales Estimator
    • LEARN
      • Amazon Advertising Report – Examines advertising campaign data from 2018-2020.
      • Consumer Trends Report – simply dummy text of the printing and typesetting
      • State Amazon Seller – simply dummy text of the printing and typesetting
      • Blog – Our Write-ups May Help You Understand Better
    • SUPPORT AND COMMUNITY
      • Help Center
      • Contact Support
    • FEATURED

      • "Tracking is a fancy, healthy and necessary practice for wise eCommerce brands."
        Are you into it?

  • Pricing
  • About Us
Sign In
Get Started
Powerful online amazon sellers software tool for eCommerce marketplace
  • Explore
      • Brand Studio Prodotto – Track product stock availability across multiple locations on online platforms
        • prodotto
        • Brand Studio Prodotto

          Advanced tool to calculatively track the rivals’ and self inventory allocation and availability in a solitary analytics in no time on a regular basis.

          • Track Out of Stock Instantly
          • View Historical Trends
          • Monitor Listing Hijackers
          • Back in Stock Alerts
          • Seller-wise Availability
          • Competition Stock Monitoring
          • Weekly Availability Comparison
          Learn More
      • Brand Studio Procurator – Map Key Account Managers and Sales Team and track performance
        • procurator
        • Brand Studio Procurator

          Automated support to trace sales teamwork and map Key Account Management with respect to the rivals’ performance on Omnichannel.

          • Distribute Tasks to Team
          • Monitor Individual Management
          • Key Account Management
          • Flexible and Filtered Tracking
          • Map Channel, Brand, Category
          Learn More
      • Brand Studio Ricerca – Get real-time insights on Keyword level Share of Search across platforms
        • ricerca
        • Brand Studio Ricerca

          Digitized solution to extract keyword scores by researching unlimited times to gain top Share of Search through historical analytics instantly.

          • Share of Search
          • Desktop Vs Mobile View
          • Competition Performance
          • Brands’ Ranking Performance
          • Track with Unlimited Keywords
          • Sponsored Vs Non-Sponsored
          Learn More
      • Brand Studio Prezzi – Track pricing hygiene and price movements every minute
        • prezzi
        • Brand Studio Prezzi

          Robotic surveillance on Price Breach & Listing Hijacks through historical records on a single dashboard to implement & monitor healthy pricing.

          • See Rivals in One View
          • MOP Monitoring
          • Price Breach Alerts
          • Instant WhatsApp Notification
          • Historical Price Movements
          • Seller-wise Price Monitoring
          Learn More
      • Brand Studio Procul – Access Location wise metrics of your brand’s performance
        • procul
        • Brand Studio Procul

          Computerized routing of locations with high conversion opportunities from anywhere eliminating geographical boundaries with good ratings.

          • Location-wise Monitoring
          • Add Unlimited Locations
          • Improve Fill Rates
          • Standardize Customer Experience
          • Improve Logistics Costs
          Learn More
      • Request Demo
  • Resources
    • RESOURCES FOR NEW SELLERS
      • A complete guide to SCRAP Framework – Get everything you need to know to start selling on Amazon.
      • Implement the SCRAP Framework for your Business – Follow along as we launch a product on Amazon, step-by-step.
      • FREE TOOLS
      • Profit Calculator
      • Sales Estimator
    • LEARN
      • Amazon Advertising Report – Examines advertising campaign data from 2018-2020.
      • Consumer Trends Report – simply dummy text of the printing and typesetting
      • State Amazon Seller – simply dummy text of the printing and typesetting
      • Blog – Our Write-ups May Help You Understand Better
    • SUPPORT AND COMMUNITY
      • Help Center
      • Contact Support
    • FEATURED

      • "Tracking is a fancy, healthy and necessary practice for wise eCommerce brands."
        Are you into it?

  • Pricing
  • About Us
Sign In
Get Started
Powerful online amazon sellers software tool for eCommerce marketplace
Request Demo
  • Explore
      • Brand Studio Prodotto – Track product stock availability across multiple locations on online platforms
        • prodotto
        • Brand Studio Prodotto

          Advanced tool to calculatively track the rivals’ and self inventory allocation and availability in a solitary analytics in no time on a regular basis.

          • Track Out of Stock Instantly
          • View Historical Trends
          • Monitor Listing Hijackers
          • Back in Stock Alerts
          • Seller-wise Availability
          • Competition Stock Monitoring
          • Weekly Availability Comparison
          Learn More
      • Brand Studio Procurator – Map Key Account Managers and Sales Team and track performance
        • procurator
        • Brand Studio Procurator

          Automated support to trace sales teamwork and map Key Account Management with respect to the rivals’ performance on Omnichannel.

          • Distribute Tasks to Team
          • Monitor Individual Management
          • Key Account Management
          • Flexible and Filtered Tracking
          • Map Channel, Brand, Category
          Learn More
      • Brand Studio Ricerca – Get real-time insights on Keyword level Share of Search across platforms
        • ricerca
        • Brand Studio Ricerca

          Digitized solution to extract keyword scores by researching unlimited times to gain top Share of Search through historical analytics instantly.

          • Share of Search
          • Desktop Vs Mobile View
          • Competition Performance
          • Brands’ Ranking Performance
          • Track with Unlimited Keywords
          • Sponsored Vs Non-Sponsored
          Learn More
      • Brand Studio Prezzi – Track pricing hygiene and price movements every minute
        • prezzi
        • Brand Studio Prezzi

          Robotic surveillance on Price Breach & Listing Hijacks through historical records on a single dashboard to implement & monitor healthy pricing.

          • See Rivals in One View
          • MOP Monitoring
          • Price Breach Alerts
          • Instant WhatsApp Notification
          • Historical Price Movements
          • Seller-wise Price Monitoring
          Learn More
      • Brand Studio Procul – Access Location wise metrics of your brand’s performance
        • procul
        • Brand Studio Procul

          Computerized routing of locations with high conversion opportunities from anywhere eliminating geographical boundaries with good ratings.

          • Location-wise Monitoring
          • Add Unlimited Locations
          • Improve Fill Rates
          • Standardize Customer Experience
          • Improve Logistics Costs
          Learn More
      • Request Demo
  • Resources
    • RESOURCES FOR NEW SELLERS
      • A complete guide to SCRAP Framework – Get everything you need to know to start selling on Amazon.
      • Implement the SCRAP Framework for your Business – Follow along as we launch a product on Amazon, step-by-step.
      • FREE TOOLS
      • Profit Calculator
      • Sales Estimator
    • LEARN
      • Amazon Advertising Report – Examines advertising campaign data from 2018-2020.
      • Consumer Trends Report – simply dummy text of the printing and typesetting
      • State Amazon Seller – simply dummy text of the printing and typesetting
      • Blog – Our Write-ups May Help You Understand Better
    • SUPPORT AND COMMUNITY
      • Help Center
      • Contact Support
    • FEATURED

      • "Tracking is a fancy, healthy and necessary practice for wise eCommerce brands."
        Are you into it?

  • Pricing
  • About Us
  • Explore
      • Brand Studio Prodotto – Track product stock availability across multiple locations on online platforms
        • prodotto
        • Brand Studio Prodotto

          Advanced tool to calculatively track the rivals’ and self inventory allocation and availability in a solitary analytics in no time on a regular basis.

          • Track Out of Stock Instantly
          • View Historical Trends
          • Monitor Listing Hijackers
          • Back in Stock Alerts
          • Seller-wise Availability
          • Competition Stock Monitoring
          • Weekly Availability Comparison
          Learn More
      • Brand Studio Procurator – Map Key Account Managers and Sales Team and track performance
        • procurator
        • Brand Studio Procurator

          Automated support to trace sales teamwork and map Key Account Management with respect to the rivals’ performance on Omnichannel.

          • Distribute Tasks to Team
          • Monitor Individual Management
          • Key Account Management
          • Flexible and Filtered Tracking
          • Map Channel, Brand, Category
          Learn More
      • Brand Studio Ricerca – Get real-time insights on Keyword level Share of Search across platforms
        • ricerca
        • Brand Studio Ricerca

          Digitized solution to extract keyword scores by researching unlimited times to gain top Share of Search through historical analytics instantly.

          • Share of Search
          • Desktop Vs Mobile View
          • Competition Performance
          • Brands’ Ranking Performance
          • Track with Unlimited Keywords
          • Sponsored Vs Non-Sponsored
          Learn More
      • Brand Studio Prezzi – Track pricing hygiene and price movements every minute
        • prezzi
        • Brand Studio Prezzi

          Robotic surveillance on Price Breach & Listing Hijacks through historical records on a single dashboard to implement & monitor healthy pricing.

          • See Rivals in One View
          • MOP Monitoring
          • Price Breach Alerts
          • Instant WhatsApp Notification
          • Historical Price Movements
          • Seller-wise Price Monitoring
          Learn More
      • Brand Studio Procul – Access Location wise metrics of your brand’s performance
        • procul
        • Brand Studio Procul

          Computerized routing of locations with high conversion opportunities from anywhere eliminating geographical boundaries with good ratings.

          • Location-wise Monitoring
          • Add Unlimited Locations
          • Improve Fill Rates
          • Standardize Customer Experience
          • Improve Logistics Costs
          Learn More
      • Request Demo
  • Resources
    • RESOURCES FOR NEW SELLERS
      • A complete guide to SCRAP Framework – Get everything you need to know to start selling on Amazon.
      • Implement the SCRAP Framework for your Business – Follow along as we launch a product on Amazon, step-by-step.
      • FREE TOOLS
      • Profit Calculator
      • Sales Estimator
    • LEARN
      • Amazon Advertising Report – Examines advertising campaign data from 2018-2020.
      • Consumer Trends Report – simply dummy text of the printing and typesetting
      • State Amazon Seller – simply dummy text of the printing and typesetting
      • Blog – Our Write-ups May Help You Understand Better
    • SUPPORT AND COMMUNITY
      • Help Center
      • Contact Support
    • FEATURED

      • "Tracking is a fancy, healthy and necessary practice for wise eCommerce brands."
        Are you into it?

  • Pricing
  • About Us
Blog

How to Prevent Out-Stocking for Large-Scale Conversions in eCommerce

November 29, 2021 etraky analytics
553 Views
168

Introduction

In eCommerce, the best way to always ensure high conversion fulfillment is tracking your stock availability. Thousands of times brands switch to different marketing strategies but are never able to prevent their out-stocking status. Due to this, not just sales opportunities, brands lack in maintaining standard and regular rate of return and good customers’ sentiments. In this subject, faults can be from your or your sellers’ side which puts you down in SERP while searched on online channels. As it is a known fact that gaps are the reason which allows you to either fulfill and be the master or let others fulfill and grab your selling opportunities. 

As online platforms are vague and large because of which you can’t assure a regular checking and monitoring of all-types of stocks and on every channel, that is why brands lose control on inventory availability. Brands selling efficiency get hampered and leads are driven to others for fulfillment. But before acknowledging the prevention methods, let us have a glance on what “Out of Stock” actually means.

Meaning of Out-of-Stock 

The unavailability of product or stock at the time of purchase is called Out of Stock status of that particular product. This means if a customer is searching for a brands’ product and it displays “Not in Stock”, then that product is in demand but is unavailable at that point of sale. This may be due to ineffective inventory stock management  especially location-wise. In addition, stocks have different logistics for distributions and if the sellers themselves do not assure continued procurement from the brands, the stock goes unavailable. 

 

Let us examine which factors can result in unavailability of stocks: 
  • Bad Inventory Management
  • Inaccurate Inventory Records
  • Poor Forecasting Efficiency
  • Inaccurate Safety-Stock Calculation
  • Ignorance of Regular Refills
Importance of Preventing Out-of-Stock

Imagine a situation where your loyal customers are in search of your brands’ product but lack the ability to purchase it due to stock unavailability. This will trigger your potential customers to never look back to buy your products and replace you with your rivals. It’s painful right? But to avoid such circumstances, brands must build such a mechanism that could give them good control to turn every visit into conversions. As eCommerce platforms are hard to depict, you need a speedy and accurate tool that can guarantee your products to be seen always on Buy Box Button. Or else, because of your inefficient mechanism you will even lose your existing customers. 

 

Ways to Prevent Out-Stocking to Enhance Conversion Rates
  • Utilize Forecasting & Reordering

As eCommerce is a rapid order receiving platform where brands have to be active with their inventory availability check. If you do not have detailed data on your stock, you are not able to realize how often your product needs to be procured, how many times you went OOS and how much is your conversion rate for that particular product. This helps in building good future action plans regarding the availability so that demands can always be fulfilled. 

  • Perform Automated Tracking

Tracking your inventory status has proved to be the best method to avoid the situation of OOS. Especially considering visibility of product, display of product not in stock status is very much disappointing to your customers and can lower your brand image. Here, a status matters alot that cannot be rectified with manual monitoring. Therefore, you must switch to an automated tracking method that can alert you before you are unavailable. This not only helps in managing better control over warehousing, but also provides instant reports regarding your listing, pricing, share of search, etc power that are basic tools to grab more customers.

  • Conduct Regular Countings

Regular counting of inventory refers to the activity that can be used to keep a check on comparison regarding your existing inventory and needed inventory quantity. It benefits with an idea that if a seller promised to perform this, they will never have to face understocks of products. They may also gain profits in tangible or intangible manner (monetary benefits & good customer experience). But if this is done ineffectively, then brands and sellers both have to compromise on sales and this struggle would never come to an end. The sense of responsibly handling the inventory does not only depend on sellers but brands too. That is why you also ensure regular inspection over your inventories.

  • Apply Quality Monitoring

The step of order processing, specifically picking up of items, has to be monitored each time. If not done, then those products may get returned from the customers which will increase stock ill-management and poor warehousing. This section of action must be taken care of on a professional basis so that whatever you say, you only pick those customized products as per the order and do not mislead the delivery. This wrong product order fulfillment generally increases the chances of inventory to lie in between “sold but not sold” situations where products are returned after sale and hence, affect your inventory management.

  • Strong Relationship with Suppliers

Building strong relationships with suppliers genuinely means brands must not overlook the suppliers’ problems also. If your stock is not available, there could be multiple reasons for this likewise the demand may have fallen down, sellers must not be paying attention to availability, sellers interest and its commission may be contradictory, etc. These all reasons need an open discussion which sometimes get neglected  or dominated by the brands. Therefore, you must not establish such a relationship with them, rather you can try a transparent communication to take place regarding conversions and inventory fill rates. 

 

End Thoughts

Whether you deal online or offline, inventory is the only factor that connects you with your customers which has a behind thought of sale and purchase benefits. If you do not hold such products which customers are looking for, then you can be a loser. Including this, you also have to satisfy your existing customer whenever they look upon you to buy products. But if you are unavailable, you are losing on many things such as sales rate, potential customers, brand image, strong competition, etc. Hence, you need to be powerful to track your item availability for accomplishing your organizational goals whether on Amazon, Flipkart, Snapdeal, Myntra and so on.

Which is Better Amazon Vs Flipkart for Online Brands for 2022November 27, 2021
Free and Trusted eCommerce Platforms for Online SellingDecember 1, 2021

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