How to Trace “Amazon Listing Hijackers” Selling Thousands of Products Declared “Unsafe”
Introduction to Amazon Listing Hijacking
Amazon listing hijack is the point at which one more seller offers a fake product of a brands’ product on their listing, which can diminish your deals and number of positive reviews. These duplicate products possess the product listings Buy Box and are of unauthorized sellers.
Amazon stealers have existed since the time Amazon marketplaces offered sellers to market their product. At times, somebody who buys your item and afterward chooses to exchange it with your authorized ones also gets cheated as these chances are grabbed by these hidden sellers. Hence, the thing that matters is preventing yourself from such offenses of selling a fake product versus a real one with a speedy rectifying and recovery method.
How to Acknowledge if My Listing Got Hijacked?
Your organization can detect an Amazon retailer that seized your posting with these rectifications:
- Somebody begins selling on your listing that isn’t your business or an authorized seller
- Somebody achieves the Buy Box replacing your product listing
- Customers start posting negative or strange reviews on your listing section
While every type of business is helpless against Amazon thieves, a couple of elements through which you can make your products easily exposed to be attacked:
- Running out of stock
- Restricting branding on products or products’ packaging
- Ineffective tracking of product listing
- Exposing products with huge offers
- Avoiding the Amazon Brand Registry program
Much of the time, an Amazon retailer that captures or hijacks your listing will float your product at a lower cost. For instance, assuming that you sell your product at Rs.1500, they might offer it at Rs. 800. This price difference can work as an alert to help you recognize an Amazon Stealer Vs an Amazon Seller.
How to Eliminate Listing Hijackers From Your Product Listing
Listing Hijacks is a common reason brands are badly abused by their target customers. At times, brands get sudden hikes in negative customer experience regarding their product pricing and quality. As discussed above, this is one of the factors to identify hijacked listings. For maintaining brands’ standard and regular customer engagement, it is a big task to track such unethical practices on Amazon as it is largely exposed to sellers’ and brands’ vulnerabilities.
In this subject what matters the most is how instant you can stop this practice to avoid possibly regrettable criticism from customers who buy products due to these Amazon stealers through your listing. First, learn how you can play well before the damage takes place.
Follow these tips to eliminate stealers from your Amazon listing:
- Add your marking to your item
Other than the Amazon Brand Registry program, your organization ought to mark on your item. Add your logo and brand name to your item and item packaging. Make it hard for Amazon hijackers to duplicate your item and simplify for your customers to differentiate your item from that stamp.
- Brand name your items
If you haven’t as of now, started branding your name on items, start immediately. A brand name is perhaps your best asset with regards to battling Amazon listing hijackers, so don’t hold on to get one. Amazon Registry Programme is primarily organized to build a safe zone for all the brands and sellers to never face unethical activities. It is like an insurance you prescribe to avoid such uncertain losses through Amazon itself.
- Group your items
Your brand can utilize item packaging to diminish the odds of Amazon product listing hijacks. With item packaging, you bundle various items together for customers. This is basically done to ensure that you do not use different keywords for different items. You can club your items’ keywords according to their category so that your stealers do not understand or make differences between them easily. In this manner, you can make a protective shell around your products listing. Thus, if somebody needs to seize your listing, they need to invest more energy into replicating your listing.
- Sell your items on your site
With this technique of making your products’ separate page, you’re not leaving the Amazon commercial center. All things being the same, you’re giving a reference that Amazon can check your proprietorship and eliminate the outsider fake retailers. A few organizations that utilize this strategy select to make a product page, however that page is not being used as a primary marketing tool.
List of Top Advanced Tools to Trace Listing Hijacks Instantly
- Jungle Scout
It is an across the board tool for selling on Amazon from item examination to stock administration. Find the items that Amazon customers are looking for by keywords, classes, or customized channels. See every day deals, stock information, and income for any item. Observe authorized providers dependent on your hunt rules. Put together and track deals, costs, and other key measurements. View execution after some time and gain bits of knowledge to improve the same.
It is a free Amazon value tracker tool which helps in Amazon price monitoring and provides cautions through email and Twitter when price drops. View the value history of more than 100 million Amazon items. Add value history diagrams to your program with The Camelizer augmentation and enjoy a good control over price listing hijackers.
- Helium 10
It is another across the board suite for Amazon marketplace. You may access item research instruments to reveal customer experiences, approve item choice, find low stock freedoms, and compute productivity. Process mass keywords into a money producing list. Utilize the converse ASIN query instrument to uncover keyword stealer for both natural and paid ventures. So, smooth out your item posting process with this amazing solution.
- etraKY Brand Studio
It is currently the most powerful tracking solution because of instant and automated analytics over location-wise sellers and rivals to alert you regarding listing hijacks, price breaches, OOS availability, Share of Search, etc on a solitary center. These reports are for any eCommerce platforms on a real-time basis to assure brands never lose their command over marketplaces. They provide rapid notifications on not just mail but WhtasApp too, for brands to take quickest action possible against unethical activities and outshine with full-proof action plans.
It is a price tracking tool which assembles information regarding your pricing policies so that brands never compromise on your MOP. It is a specialist of price tracking that offers the brands access to real-time reports to identify their hijacked listings. Anytime, the price is low, they generate quick alerts and let you know when and who tried to steal your listing. This tool gives a major advantage of assuring standardized brand image because your products’ prices are in safe hands with their help.
Listing Hijacks are on high alerts especially on Amazon. Since eCommerce is a place full of loopholes and no brand can allocate what is happening at what time regarding which segment, that is why tracking is needed to establish better brand image and high earning efficiency.