Request a Demo

Your brand’s success story depends on various factors, such as sales volume, brand credibility, customer base, and product visibility. You can not establish a successful brand and generate revenue if you lack these essential factors. To increase your revenue, you need to have an analytical view. Thorough analytics is essential to know how your brand performs on various platforms. It includes having a complete analysis of your product, such as description, title, images, availability, reviews, and search results.

Brand success relies on various factors, requiring a sturdy analysis of each aspect. You must thoroughly analyze your products’ content, availability, and reviews. All these can help you provide a dynamic shopping experience to your customers. In order to power up your Brand, here we are introducing SCRAP to you. There is massive competition between sellers and brands to attract the same audience to their products. That is why we have brought this new business strategy called SCRAP for the immense success of your online brand. In this special edition, we have provided comprehensive information on SCRAP and how it can benefit your brand. So, let’s dig in and find out how it works.

An Elaborate Description of SCRAP

You must have curiosity about what SCRAP is; some of you may have imagined if it has a connection with the recyclable materials. Well, hold on to your thoughts; it is a brand new, tested strategy to make your brand get actionable insights to bridge the gaps and corrections. SCRAP stands for Search, Content, Ratings & Reviews, and Availability. Implementing it in your brand growth strategy can undoubtedly help you in enhancing your credibility and visibility and ultimately push you towards generating expected revenue. Here we will describe every aspect of SCRAP for a better understanding.

Search

Search is another crucial aspect of an eCommerce brand. It refers to whether your products appear in the search bar of the websites or not. There are three different aspects of search results: generic search, branded search, and category 1st-page search. Generic search refers to most general queries, such as if someone is searching just for dog foods, coffee, shoes, etc., without any specific brand name. Customers execute generic searches when they are in the initial phase of buying a specific product. A branded search is based on keywords that include the name, feature, and other vital information of your product and brand as well.

Category first-page search is that your product must appear in the specific category of its first page on every eCommerce website. For example, if you are selling lipstick and customers are searching for lipsticks, your product must appear on the first page of that category. Now the real question is how it can get done? Well, there is one, and the only way for this, and that is keywords. You must add relevant top-ranked keywords with your products to make them appear in the search results. Mind it; a customer won’t be able to purchase your product if it is not visible in the search results. To see the ranking of your products on search pages, etraKY BS provides you with a complete report. It can let you know what the present ranking of your product is on various eCommerce sites.

Content

The content specifies the product description and product title with the presence of relevant keywords. While listing your products on various eCommerce sites, you must apply an elaborative but crisp product description. You must add your brand name, size, nature, and configuration of the products. Along with it, you should mention the attractive features of specific products in bullet points. Now, if we talk about the product title, it should contain the relevant keywords according to its nature.

For example, if you are selling refrigerators online, you must add some of its specific features in the title and the keywords. Remember, content is the key that can make your business stand out in this highly competitive market. Your products must contain high-resolution images as well. It can help customers to have a close interaction with your product. Thus, underestimating the importance of content can impact visibility and lower overall sales. However, as a marketplace seller analytics tool, etraKY BS can guide you in implementing great content for your brand.

Reviews & Ratings

The primary reason why reviews and ratings are crucial for a successful brand story is that they can eventually lead to increased sales by offering customers vital information about the product they are considering purchasing. These days customers are more likely to make a decision on their purchase based on reviews and ratings by others. Customers share their introductory remarks about the product they have purchased. Positive and negative reviews have enormous power that dominates the decision-making process of potential customers. For example, no one will buy a product with less than three-star or numerous negative reviews.

So it is essential to keep a check on every review and rating of your product received on various channels. More reviews, especially the positive ones, can help increase sales volume. etraKY BS provides innovative tracking solutions for reviews & ratings. We provide you channel-wise reviews & ratings under one single panel. You don’t need to visit every eCommerce platform to gather the reviews individually. Having the facility of managing reviews under one panel can help you in replying to your customers in no time. On the other hand, you will also be able to eradicate the several issues with your products if you find any negative reviews. This aspect is essential because it helps other customers buy your products and adds more value to your brand.

Availability

Product availability is a crucial factor in the eCommerce business. It is extremely important that listed products are available in your stock at every location. Your customers can be disappointed if they find that the desired products are unavailable for delivery. In such a scenario, you lose numerous potential and regular customers. They can move to your competitors to buy similar products. As there is no closing time for eCommerce stores, customers always want to have access to buy their products at any hour. That is why product availability is essential to avoid missing out on a single customer.

Operating in an eCommerce environment, the unavailability of products can be a considerable loss for you as a brand. It can get worse with the expansion of your business or with the increasing demands. eCommerce platforms have moved to a hyper-local fulfillment model. Thus it is crucial for you to get actionable insights at various cities and pin codes level. To minimize this hustle, etraKY BS is here to help you out. We send you a real-time report from multiple channels mentioning the availability and unavailability of every product in each category.

Price

In creating an incredible brand story, your products must appear with various pricing policies. To baffle your competitors, you need to apply a compelling pricing strategy. Customers always want to buy a good quality product at a lower price. Your product price should always be less than your competitor’s price. Maintaining price hygiene across multiple channels is crucial for your online business. Apart from this, you may experience that some of your sellers are selling your products at a lower price than the authorized ones.

In lack of surveillance on various platforms, sellers may practice price breaching. This activity can drastically affect the pricing policy of your brand. Thus, keeping an eye on every seller selling your products online is crucial. As a marketplace seller analytics tool etraKY BS provides you the 24×7 surveillance feature that can assure you have complete control over the seller operating system from multiple eCommerce platforms.

Conclusion

Therefore, now you must understand what SCRAP is and how it can increase your brand’s channel-wise credibility, visibility, and revenue. This unique strategy can help you with the development of your online presence. To implement the SCRAP successfully, you need to get along with etraKY BS. As a creator of this ideal strategy, we know how you should implement it to your brand on various eCommerce platforms. Our robust software can help you with every aspect of SCRAP effectively. So what are you waiting for? The time has come to develop a successful brand story.

The eCommerce industry is not only about selling essential products; nowadays, Indian customers are choosing the internet to fulfill their fashion requirements. Some prominent eCommerce websites such as Amazon, Flipkart, Myntra, Messho, Ajio, etc., sell fashion products. Myntra, Ajio and Meesho are mainly into the eCommerce fashion industry. However, the eCommerce industry is still trying to get adjusted to the fashion industry as per the customers’ requirements and demands. According to recent research, the eCommerce fashion industry’s revenue will reach 19.65 billion dollars in India by 2023. This growth is not going to stop there; it will continue in upcoming years.

Now, let’s talk about the darker side of the eCommerce fashion industry. Although this industry is growing and brands are already generating revenue, the primary issues remain. If it is not handled efficiently, it can diminish the reputation and growth of online fashion brands. But with the help of a robust strategy and the right solutions to their issues, they can rescue their online business and head towards victory. In this particular blog segment, you will get to learn about the specific issues faced by the eCommerce fashion brands and their solutions.

Significant Challenges & Solutions of eCommerce Fashion Brands

If you are the one who is going to start an online business in the eCommerce fashion industry, then this blog can help you to resolve several issues. Undoubtedly, the fashion industry is emerging day by day in the online business world. Customers from all over the country are buying fashion essentials from several eCommerce websites. But still, some glitches need to get resolved shortly.

Immense Return Rates

In comparison to other product categories, returns are higher in the eCommerce fashion industry. It is around 25%-40%, and numbers usually go up during peak sales. Well, this number is surprisingly high but there could be many reasons behind that. Customers mostly complain that the product they have to order does not match the product they have received. Some complained about the product’s size and quality while others complained about delivery timing. Returns are a horrific part of the eCommerce industry, but for fashion brands, the ratio of horror is relatively high. Let’s get to the solution.

Solution 

You can’t completely eradicate the issues of the return, but you can, of course, take some essential steps to minimize them.

• The photograph of your product should be high resolution and taken from various angles. High-quality images of the product can make the customer better understand the product.
• Add informative but short product descriptions to explain the significant factors of the product, such as size, fabric, material, etc.
• You should add a standard size chart to eradicate the confusion regarding the size of the product.
• Add agile customers’ reviews along with the product to convenience them so that your product can meet their demands.
• Subscribe to a listing quality analysis software such as etraKY BS that can help you with the solutions mentioned above.

The Demand for Speedy or Free Shipping

In the eCommerce industry, shipping is the crucial factor that can make or break your business. Six out of ten customers consider those fashion brands that deliver their products as per their expectations in terms of quality of the product and delivery time. Most customers also tend to abandon the carts if the shipping is not fast or free. However, being in this industry, you can not simply apply for free shipping because it won’t suit your finances. So you need to handle it smartly without the risk of financial crunches.

Solutions

To resolve the issues regarding shipping, you can take the following steps.

• One of the best ways to minimize the shipping cost is to circulate your inventory across various warehouses in India.
• As an intelligent seller or brand, you can also include the shipping charges into the maximum retail price to create an illusion of free shipping for the customers.
• Select the best low-cost, high-quality shipping and courier service provider.
• Implement the automated order processing tools to fasten up the shipping process.
• Always notify your customers that their order is ready to ship and will be delivered to you on time.

Higher Competition Rate

Numerous brands are entering the emerging eCommerce fashion industry. That is why it is becoming difficult for new brands to increase their popularity in the market. There are several brands that are present in the eCommerce fashion industry, but no one recognizes them at all. To beat your competitors, you can take the following steps as a solution to it.

Solution

To get the customers’ recognition and beat your competitors, you need to upsurge the visibility of your products on various eCommerce channels.

• Add top-ranked keywords to your products. It can help your products to get placed on the search lists.
• You can run paid campaigns on several social media platforms.
• Maintain price hygiene of products across channels.
• Use a competitor tracking tool to understand the selling strategy of your immediate competitors.

Frightful Situation of Stockouts

Although it is one of the major problems in the eCommerce fashion industry, on the other hand, it is one of the most typical ones. After making a buzz around the customers, if your product is not available in the stock, it will not help you generate future revenue. Moreover, you may lose your valuable customers due to the frightful stockout situation. You can lose out on sales, which will also make your customers unhappy.

Solution

To prevent stockout, you need to manage your inventories effectively. It is the only aspect of an eCommerce business that can save you from the horrific situation of Oos (out-of-stock).

• Analyze your historical data to predict the upcoming demand of customers and refill your inventory accordingly.
• Always keep track of your inventory, and never lose a single customer.
• Always forecast the inventories during the festival sales or any other sales.
• Take advantage of seller tracking solutions software such as etraKY BS to get updated with your inventory constantly.

Conclusion

Running an online fashion brand on various eCommerce platforms is not an easy task. However, the alluring fashion industry attracts sellers to get into this business. At times you can experience that your business is doing well and you are generating significant revenues. But the increasing return rates and pressure to deliver orders on time and manage your inventory precisely are some of the significant issues related to the eCommerce fashion industry. All these factors can have a drastic effect on your overall business. That is why you need to take some primary steps to resolve these issues efficiently. In the current scenario, you also need to understand the market trends and the demands of your customers. Apart from that, to resolve these issues, you can also take the help of a powerful brand analytics tool such as etraKY BS. It can help you with listing quality analysis, stock availability analysis, managing the price hygiene of products, and keeping an eye on your competitors’ stock and prices. In this way, you can successfully mitigate all your pain areas and can have a hold on more customers.

Amazon is the one gigantic eCommerce website in the world. It has effective control of the worldwide eCommerce industry. In the Indian market, it is considered as the number one platform to sell or buy anything. It has simplified the life of customers and sellers both. If one can buy almost anything from here, the other can sell anything. Being an Amazon seller, you can get tremendous benefits to boost your sales through Amazon-sponsored display ads. If you are still unaware of this term, this blog is entirely for you.

Amazon sponsored display ads allow you to target the customers on and off this platform. These ads will not only be displayed on the various Amazon pages but also on third-party websites. These ads can get displayed on the home page of this website to product detail pages. Customers can view them on the Amazon app through their mobile phones and laptops. There are many reasons to get convinced to implement this strategy into your online business. In this blog, we have mentioned some compelling reasons why you should apply this to your business and what Amazon-sponsored display ads are. Let’s dig deeper to know the importance of this strategy.

What is Amazon Sponsored Display Ads

Amazon sponsored display ads refers to product display ads. It’s an incredible marketing technique from Amazon that allows you to showcase your products to customers who have formerly viewed your products or similar products. Amazon introduced sponsored display ads back in 2019 to empower sellers and brands by increasing their reach. Since then, it has become popular among sellers, and many of them are using this strategy to attract more customers. Sponsored display ads are a quick fix for self-service display advertising that helps your brand grow on this eCommerce channel by engaging customers across their shopping journey. You must have seen these ads on the Amazon home page and other websites. It can efficiently help you retarget the customers who have viewed your products in the past but haven’t bought them. This ad can remind your potential customers about your products off Amazon too. Many sellers and brands have taken advantage of sponsored display ads in the past years. According to them, more than 80% of their sales come after getting along with this advertising strategy.

Advantages of Amazon Sponsored Display Ads

There are various reasons for applying Amazon-sponsored display ads for your brand. Here we have mentioned some of the impeccable reasons to use sponsored display ads for your business.

• You will be able to target more customers from third-party websites as well.
• Advertise individual products for the broader audience base.
• Within 30 days, you can retarget those customers who have abandoned the cart.
• You can control your budget and bids for sponsored display ads.
• You can even track the overall performance of your ad campaign.
• As an Amazon seller, you can precisely choose the placement of ads and target the customers based on their interests.
• Sponsored display ads let you increase your brand awareness.
• You can place your best seller product under your competitors’ listing.
• It can increase the reach of your new product listings.

The hierarchy of Amazon-sponsored display ads is that you will be able to reach out to a broader range of customers in significantly less time. Eventually, it scales up your revenue faster than ever. Apart from that, Amazon sponsored ads provide you with the three major retargeting options.

Views Remarketing

In this option, you can target customers who have previously viewed your product but haven’t bought it within the past 30 days.

Searches Remarketing

With this particular option, you can target those customers who haven’t viewed your products but have searched for similar keywords as yours. To implement this option in a suitable manner, you have to apply the top-ranked keyword to your products. For that, you can use the etraKY BS as it provides you with the suggestion for using the right keywords to hike up your products’ search volume.

Purchases Remarketing

Using this particular option, you can effectively target those customers who have previously purchased your products. You can retarget them via sponsored display ads and add more revenue to your business.

One of the best benefits of these above targeting options is that you can use them smartly and customize your target customers on the basis of your business goals.

How to Create an Amazon Sponsored Display Ad

If you are an Amazon seller or used to selling your products on this enormous website, then you can take advantage of Amazon-sponsored display ads. Implementing this ad is quite simple, and it requires only a few steps:

• First of all, login into your Amazon seller account.
• Now create a campaign by using the campaign manager.
• Then enter the product ASIN or the name of the product that you want to advertise.
• You have to select a targeting option from the above-mentioned three.
• Once you choose the targeting option, you must select your daily ad budget and bid.
• Based on your targeting option Amazon automatically generates the ad creative for your campaign. You need to select the products you want to run the ads for.
• Enter your bidding price, budget, and duration.

Now you can preview your sponsored display ad and submit that.

Amazon automatically extracts the product image, price, and ratings from your product page throughout this campaign. This ad provides a “shop now” button redirecting customers to your product page. This can also make it easier for customers to buy the products with just a single click. The best practice you can do for a successful sponsored display ad is always to keep an eye on your running campaign. You should continuously monitor and optimize it with time.

Conclusion

When there is an opportunity, why not use that? Well, Amazon-sponsored display ads are a whole way of advertising. If you want to beat your competitors, you must boost the impressions of your products. Although, in the eCommerce business, you should follow what suits best for your business. Apart from this ad strategy, you can also take the help of some eCommerce analytics tools such as etraKY BS. It helps you with listing quality analysis, stock availability analysis, maintaining price hygiene across the channels, and more. Keep in mind that any ad campaign will work when you maintain the quality of your products and you have positive reviews. It won’t help if your product or brand doesn’t meet the customers’ demand and the latest market trends. So before jumping into running an ad campaign, make sure that you are selling a high-quality product with minimum errors.

The gigantic eCommerce industry is on the boom and evolving with the customers’ demands. To stay compatible with this business, you always need to be one step ahead of your competitors and your customers. You can do a lot with your products and order fulfillment process to enhance your online presence. It is crucial to execute more customized shopping experiences for your customers to meet their demands and make your business sustainable in this competitive scenario. However, predictive analytics provides you the opportunity to upgrade your online business and provide required information about the product to your customers.

In eCommerce, predictive analytics can be used to forecast the market demands, predict the shopping behavior of your customers, apply dynamic pricing strategies and detect fraud. You can enable predictive analytics by finding past customer data. Substantially, this varied process allows you to analyze customer behavior, enabling advanced personalization capabilities continuously. Here in this blog, you will get to know how predictive analytics can accelerate the growth of your online brand. Let’s find out how it is beneficial for your overall online business.

Significant Benefits of Predictive Analytics

It could be a new term for you, but the method can be relevant for you. Generally, predictive analytics invoke a division of advanced analytics, which is used to make predictions for unknown future events of your online business. Thus, it plays a vital role in identifying the customers’ shopping behavior on various eCommerce platforms in the eCommerce industry. It detects the customers’ choices and helps you improve the entire eCommerce order fulfillment process of your business. It provides you with clear insights into customers’ buying patterns, and you can prepare your future strategies based on that. You can also use a brand analytics tool like etraKY BS to implicate predictive analytics. It effectively automates the predictive analytics process and gives you real-time actionable insights to manage your operations. Let’s see how it is beneficial for your business.

Implement Dynamic Pricing Strategy

With the increasing demand for online shopping, competition is also high in the eCommerce industry. Every brand and seller is pouring their blood and sweat in attracting more customers to buy their products. This is an era where you need to apply dynamic pricing strategies for the various products you sell on diversified channels. Competition is so high that the same customer can find two different prices for the same product on a single eCommerce website. In this manner, through predictive analytics, you can view your competitors’ pricing strategies and then choose a dynamic price for your products. Without this analytics, you won’t be able to fix the price of your product according to the market trend and customer demand. There are considerable tools available in the market that can help you with predictive analytics and let you peep into your competitors’ pricing strategies. This analytics helps you by studying the customers’ history on the eCommerce website you are associated with. To execute the dynamic pricing strategies successfully, predictive analytics can add more value in it by identifying recent and past data in real-time. You can study the customers’ shopping patterns and decide the prices for your products on that basis.

Know the Preference of your Customers

To run a successful online business, it is imperative to know the preference of your customers. Knowing the habits of your customers can make you stand differently from your competitors. Although, with the help of predictive analytics software, you can evaluate your customers’ references based on their past shopping and click-through behavior. You have to go through customers’ browsing behavior and patterns to facilitate predictive analytics. It can help you in improving the customers’ shopping experience. Based on this analysis, you can predict what your customers may look for in the future. It provides you a chance to make an intelligent move to leave behind your competitors in the race for the eCommerce business. Ultimately, it can also help you generate more sales adding more profits to your business.

Targeted Product Recommendations

Once you know about your customers’ recent browsing data, you can target them as your potential customers and guide them to buy their desired products or the products they must buy. Believe it or not, product recommendations play a vital role in customizing your customer’s requirements. You need to display the products on the various websites as per your customers’ shopping habits. Predictive analytics help you analyze the data of various touch-points and make it possible for you to offer them which product they should buy next. Some eCommerce websites, such as Myntra, consistently suggest that their customers buy the next product as their past purchase. For example, if a customer buys a dress, with the help of predictive analytics, you can suggest them to buy good-to-go accessories with that particular dress. It can help you keep your customers engaged with you and provide them with a personalized shipping experience.

Accurate Inventory Management

Inventory management is essential to ensure the best shopping experience for your customers and add decent revenue to your online business. If you don’t know what is in your stock and what is not, how will you fulfill your customers’ requirements? Well, you may end up disappointing them the most. Suppose if a customer places an order, and that specific item is not available in your stock, you won’t be able to fulfill their need. As a result, they can buy the same item from your competitors, and ultimately you will lose a valuable customer. However, it is crucial that you must keep your inventory updated. In this process, predictive analytic tactics can help you. As per the past sales, you can stock up on your inventory. Apart from that, you can also use a powerful brand analytics tool that can alert you whenever an item gets out of stock. You can quickly refill that and minimize the risk of customer dissatisfaction.

Conclusion

Hence, predictive analytics is a necessary term that you can use to brand value in the eCommerce marketplaces. It enhances your sales and provides your customers with a personalized shopping experience. By implementing this tactic in your online business, you will be able to make a future strategy. Remember, historical data can work like magic to improve the sales of your online brand. You must invest in implementing predictive analytics in your business. Compelling analytical predictions can make you proactive in making profitable strategies for your brand. Essentially, getting along with predictive analytics by using any software or technologies can help revamp the operations and approaches of your eCommerce business. It can help those facing trouble generate a profit and provide the ultimate shopping experience to their customers in a specific way. Keeping a record of every data can be a tiresome task but essential for long-term success. However, to imply this process efficiently, you can also take the help of brand analytics tools such as etraKY BS. This enormous tool helps you keep track of your inventory, manage the dynamic prices of your products, keep an eye on the movement of your competitors, and many more.

Mother’s Day is an enormous day to celebrate the love, affection, care, and struggle of a mother. A mother-child relationship is a natural and pure form of love that can’t be described in words. On the 8th of May, every year, we celebrate Mother’s day, and in the past few years, a trend has emerged to show your love for your Mother by gifting her something unique and trendy. This particular day has become the third-largest retail holiday across the world. For eCommerce brands and sellers, it is a magnificent opportunity to generate sales and attract customers by offering them unique and trendy products.

In 2021, the total Mother’s day spending by Indian customers was around 11 billion. This figure shows that customers are eagerly waiting to purchase gifts for their moms this year too. So, why not help them during their hunt for the perfect gift. By following the latest market trends and past shopping data of customers during this time, you will find out what customers really want. According to the recent report of the National Retail Federation, Mother’s Day spending is expected to increase by somewhere between 3 and 4 billion this year. In this Mother’s day centric blog, we have mentioned the trending product range this year. You can also generate exceptional sales by selling these on various eCommerce websites.

What Influences the Customers Spending on Mothers Day Gifts

Before going any further, you must understand that gifting is an art, and those who want to give something, especially to their mothers, will always be influenced by the situations and market trends. The COVID-19 pandemic has almost changed customers’ perspectives, especially when choosing a gift for someone. Now customers are more into spending on something to help their loved ones maintain a healthy lifestyle. Here we have mentioned some of the points that can help you choose the right product to sell during the Mothers day event.

• Ever since the pandemic occurred, the lifestyle has been changed upside down. According to a survey conducted by Amazon, more than 58% of customers are now buying self-care products frequently. The pandemic has turned more consumers towards spending on pampering and wellness products. Eventually, it boosted the bath, beauty, and spa products category towards the favored gift for Mother’s Day. As a brand and seller, you can choose these products to sell on Amazon or any other eCommerce platform for Mother’s Day.
• The changing climate has also influenced the shopping behavior of customers. These days buyers are also interested in shopping the eco-friendly products. It is on the priority list of gift-givers and receivers. This Mother’s day, there is an immense probability that customers may choose eco-friendly products as a gift for their beloved mothers. Hence, you can also choose to sell products from this category as well to boost the sales this Mother’s Day.
• The COVID-19 pandemic has affected the travel plans of eCommerce consumers. Now when we are returning to normalization, travel plans are once again on the top list of consumers. Everyone wants to get out of their city and visit their favorite destinations along with their loved ones. So this could also influence the gifting idea of shoppers; they may end up purchasing travel kits and accessories related to traveling for their Mothers.

Trending Products for an Ideal Mother’s Day Gift

As Mother’s Day is coming closer, the search volume for keywords related to this day’s gifts has skyrocketed in the past few days. But as a seller or a brand, you need to know what products those searches lead customers to and, more importantly, which gifts they choose to buy. Following detailed information about the gifts from various categories may resolve this issue for you and help you choose the right product to sell.

Wellness and Self Care Products

The largest eCommerce channel Amazon provides insight into the specific types of gifts that customers are looking for on Mother’s Day from the wellness and self-care category. Some products related to this category are foot, and body massager, Blood pressure and diabetes tracker, vitamin supplements, protein shakes, essential oils, bath salts, aromatherapy, candles, etc. All these products are the ideal gift for Mother’s Day, and to accelerate your sales during this event, you as a seller or brand can choose to sell these products online.

Luxurious Items

Luxury items are always the top priority gifts for treating loved ones, especially Mothers. That’s why customers are growing their interest in purchasing luxurious products. There is no argument that perfumes and jewelry are evergreen go-to gifts for Mother’s Day when it comes to luxury. If you are an eCommerce online seller, you should choose items from these two categories to sell.

Home Decor & Kitchen Appliances

Home and kitchen are primarily the two venues that Mothers solely rule. That’s why customers are looking for products related to home decor and kitchen appliances. Online searches for dinner sets, decor items, bedding, and fancy utensils have increased amid Mother’s day gift preparation. Personalized gift items related to home decors such as photo printed coffee mugs, cushions, and frames with personalized messages for mothers are also trending. So as a brand or a seller, if you want to generate decent revenue, you can choose to sell products from these two categories.

Sustainable Eco-Friendly Gifts

When customers want to gift their loved ones, they always want to choose products that may sustain them for longer and strongly affect the receiver. Undoubtedly, Mother’s Day is the emotion itself; that’s why customers look forward to purchasing sustainable gift items, and that will be great if it is eco-friendly. The eco-friendly candles, handmade bamboo gift cards, and in-house plants are also some trending gift options. You can also sell these products on various eCommerce websites to boost your sales and take advantage of the Mother’s Day event.

Apart from the product mentioned above, the demands for fitness watches, branded bags, and customized tumblers are also high. As a Seller or brand, you should also look forward to selling these items to attract customers for Mother’s Day gifts.

Conclusion

Only two days are left for the Mother’s Day event, and sales are already going on various eCommerce platforms. This is that time of the year when you can boost your sales by selling the products that are highly in demand. Thus, you can add more profit to your business by selling the products from the above categories. While selling Mother’s Day-centric products, you may face some issues related to product listing or maintaining price hygiene. However, to get these problems fixed, you can take the help of any powerful brand analytics software such as etraKY. It can enhance the quality of product listing and help you maintain the price of the products on various platforms.