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In India and around the world, Amazon is one of the largest eCommerce marketplaces. One can not deny its massive popularity among consumers and sellers as well. It’s a great place to start your online selling business. One can sell almost everything on this alluring platform. But if you are new to this platform and eCommerce business, you need to be aware of a few factors of this business. Including various facilities, this platform also has several rules and regulations when it comes to selling. As a seller, you must know those selling factors and the required technicalities. Today in this blog, we will talk about ASIN numbers and their importance for Amazon sellers.

You must be wondering what ASIN is; you will get the answers to all your queries related to this unique number in this blog. Be with us and continue reading. You will get your answers. To keep all your products organized, Amazon uses unique ASIN numbers. The product you will list on this platform contains an ASIN number for their identification. Let’s check out what it is, why you need it, and how to get it.

What is The ASIN Number?

ASIN refers to Amazon Standard Identification Number, and it is basically a ten-digit alphanumeric number that Amazon uses for the identification of each product. It is unique for each product on Amazon, excluding books; for books, they use the International standard book number (ISBN). If you want to sell your products on Amazon, you must attain the ASIN number of your products as it is necessary to get before you start selling on Amazon. This number is vital in tracking inventory; as you know, Amazon has a massive range of product categories and is constantly increasing. Amazon uses the ASIN number for various uses, such as; tracking down the products on the website, and warehouse, tracking the picking and shipping of products, and it allows customers to find the exact product they want to search for on this eCommerce marketplace.

Why Do You Need to Acquire an ASIN Number?

Specifically, ASIN (Amazon Standard Identification Number) is essential for sellers and for Amazon to track your inventory as a reference of catalog data and to index product catalog pages to search and browse. This unique ASIN number is the base ground for a structured catalog on Amazon. It allows your customers more space to search through multiple product categories. By using an ASIN number, customers can also search for a specific product using this platform’s search bar.

Using Amazon Standard Identification Number is highly recommended to provide a hassle-free shopping experience for your valuable customers. Your product will not appear in the Amazon search results without an ASIN number. As an Amazon seller, to add ASIN numbers to your products, you must fulfill a few requirements; You can not create a new ASIN number if your products are already selling on Amazon. For example, if you are already selling a few specific products on Amazon and want to sell some other products also. In this scenario, if you want to create a new ASIN number, you won’t be able to get one because you are already a seller on Amazon and you have an existing ASIN number. You can go to Amazon seller central to find your products’ ASIN numbers.

How to Attain an ASIN Number for Your Online Business

• If you are a new seller and going to start selling your products on Amazon, you need to know how to receive an ASIN number for your products on Amazon before listing them on this marketplace. You need to research and take the following steps to get the right ASIN number.
  
  
• Once you get ready to list your products on this eCommerce platform, ensure there should be no other existing ASIN for your products. However, if you are a completely new Amazon seller, you must attain a brand new ASIN number for your products.
  
  
• If you launch a brand new product on this platform, you must create a new ASIN number. You just need to add your products from the Amazon seller dashboard, and Amazon will assign them with a new and unique ASIN number. Amazon Standard Identification Number will be the same for each product category.

• ASIN numbers should be added to the product description. It does not mean that you need to add an ASIN number with it, but you have to add a proper description of every product appropriately. This unique number should be added to the product description during the product listing. Descriptions are essential while listing your products on Amazon as it provides the correct information about your product to the customers and helps them to understand whether they are making the right shopping decision or not. It is a part of the listing and should be top-notch if you want to make the most of your online business. You can use listing analysis software such as etrakY BS to enhance your product listing quality.

How to Make Most of Your ASIN Numbers

• If you were not aware of the ASIN number, you need to know that it is essential for the compelling growth of your Amazon business. Remember, if you can manage your ASINs, it can help protect your online brand in many ways. Let’s find out how you can make the most of your ASIN numbers.
  
  
• With the help of the ASIN, you can restrict the unauthorized sale of your products by other sellers. It effectively blocks the sellers from using ASINs without the brand owner’s permission. In this way, it protects your brand’s reputation.
  
  
• In order to sell gated branded products on Amazon, a seller must pay a fee. In addition to that, they also have to provide a piece of proper evidence that they have authorization from the brand to sell a specific product on this platform.
  
  
• To protect your brand, you need to get enrolled in the Amazon brand registry. Once you get enrolled with them, you need to open a support case and send a list of ASIN numbers you want to have gated. You must also register your brand as a trademark before enrolling with the Amazon brand registry.
  
  
• Amazon brand registry can be entirely beneficial for you as your ASINs can get access to A+ content. A+ content refers to content that has been used during the listing process and allows sellers and brands to tell their brand story with the help of descriptive product descriptions, high-resolution images, and videos. It provides you an option to add a more detailed product description, upgraded images, and other text placements.
  
  
• It can help you attain higher conversion rates, maximum traffic, and massive growth in sales rate.

Conclusion

So now you must understand what ASIN ( Amazon Standard Identification Number) is and why it is essential for your business. Product identification is necessary to protect your brands from unauthorized sellers, making them more searchable for your customers. It is essential for an elaborative product description that can help your customers to understand your product in a better way. Hence, the ASIN number is an elementary part of your selling journey on Amazon. It can take your online business to new heights. So it would help if you do not ignore the importance of this unique and valuable number.

The eCommerce industry is not only a boon for brands and sellers but indeed for customers also. However, customers these days have developed a tendency to fill up their carts with multiple numbers of various products, trying them at their house, and then deciding to keep a few for themselves and return the rest of them. This rising trend among customers is known as bracketing, which refers to buy and return.

In recent research, it has been found that more than 60% of customers indulge in bracketing, and this trend may skyrocket in the coming years. It has become the most painful problem for brands mostly that are selling apparel and home decor items. Customers generally order more than one product but keep only a few because they might face size and quality issues. Apart from this, they can repeat this practice intentionally while wearing any specific clothing just for once and then return it. Customers may find it convenient for them, but it can become a significant problem for your online business. This individual blog has mentioned some impeccable tips to combat bracketing. Let’s get down and find out how to tackle this issue.

What is Bracketing?

Bracketing is basically a practice of over-ordering apparel or any other product with various sizes and styles by customers. It may seem an innocent practice by customers, but in reality, it is wreaking havoc on sellers or brands’. This mischievous practice by customers increases the number of returns, and these returns are primarily free for customers but can affect the overall health of your eCommerce business. According to a survey done by Vogue magazine, more than 65% of customers returned their purchases on a daily basis. It has also been found that more than 45% of customers intentionally buy more products than they intend to keep for themselves.

However, here we have mentioned some smart tips that can help you resolve the bracketing issues.

Enormous Reasons That Enforce Bracketing

Indeed there are an enormous number of customers who intentionally repeat the bracketing. Still, if you see the other side of this eCommerce business, you will find out that there are multiple reasons why customers buy, try and then return several products.

Undescribed Product Descriptions

One of the primary reasons behind bracketing is product pages with no description or having less informative descriptions about the product. When selling clothing, you must mention all the product’s sizes, colors, fabrics, and materials. It is pretty evident that if customers do not have clarity on these, there are chances that they might return the product if it doesn’t fit them or if they don’t like the fabric or the color of the product. So it is essential to add an elaborative product description while listing your products on various eCommerce platforms. In this regard, you can take the help of any listing quality analysis software such as etraKY BS; it can help send you an alert notification whenever you list a product without a description.

Flexible and Easy Returns

Flexible and easy return policies provide liberty to the customers to return the product whenever they want for a limited period of time. Hence, customers don’t fear returning the products because they are free. So to restrict the bracketing as a brand, you can apply some terms and conditions to returning products.

Hazy or Unclear Product Images

Customers may return the product if they find it is not as similar as they have seen on the eCommerce platform. That is why it is best to upload high-resolution product images that provide a clear idea about the product and minimize the chance of bracketing. Product images should always be clear and as it is as your actual product. In online shopping, customers buy a product mainly after analyzing the images.

Tips to Restrict Bracketing for Your eCommerce Business

Enhance the Listing Quality of Your Product

In terms of restricting the bracketing, you should enhance the listing quality of your products on every eCommerce platform on which you sell your products. To enhance this aspect of your eCommerce business, it is necessary to add elaborative product descriptions, titles, and high-resolution images and videos on your product page. It can help your customers to have more information about the product; once they get the clarity, it is possible that they won’t return them. Your product description must include the item’s size, color, material, and information. Bracketing a product can be a customer’s choice, but you can restrict that by not giving them a single reason to return their purchases.

Highlight Product Reviews

Positive reviews on any specific product positively affect customers and encourage them to buy it without any doubt. However, to increase the number of positive reviews on your product page, ask your customers to leave their valuable comments. You send them a request email, SMS, or WhatsApp message to leave their genuine feedback on your product. Believe it or not, reviews have the power to influence customers easily as it’s human nature; we used to believe in others’ experiences—highlight positive reviews on your product page, which can work magically in restricting the bracketing. You can use agile review management software to manage the customers’ reviews. It can showcase all the reviews from multiple channels in one dashboard and make it much easier for you to view them.

Implement Easy Exchange

Implementing an easy exchange process can change the dynamics of bracketing and can restrict it for a more extended period. An exchange feature allows the customer to get another piece of clothing if they find any issues with the size and color. Customers may be less likely to bracket their purchases if they find the exchange process straightforward and less complex. In this way, you can save yourself from getting into the troubling cycle of returns.

Apply a Virtual Try-on Feature

We live in a tech-friendly era; it is one of the significant aspects of the eCommerce business. To provide clarity for your products, you can effectively implement augmented reality (AR) into your eCommerce brand. This technology effectively minimizes the gap between the physical and virtual shopping experience. Customers can virtually try your products on them through the AR feature and may buy that item in no time if they find it beneficial or suitable for them. Today, many beauty and apparel brands are providing this facility to their customers to restrict the bracketing.

Conclusion

Now you must understand the bracketing and how you can eliminate it effectively. Undoubtedly, bracketing is super easy for customers but proves costly for your online business. However, implementing the tricks mentioned above to restrict the bracketing can help you tremendously. On the other hand, an elaborative product description, high-resolution images, and videos can also help reduce bracketing properly. In this regard, etraKY BS can undoubtedly help you by notifying you every time you go wrong in terms of adding descriptions and images while listing your products on marketplaces.

Winter is approaching, and it’s time to pull up your socks and get ready to make the most of this upcoming season. As we all know, winter is the most complex season, and customers require a lot more products as compared to any other season that may help them survive the season in a comfortable and cozy manner. The winter season brings enormous possibilities for brands and sellers to increase their sales by selling winter products. In India, a few important festivals fall into this season, such as Diwali, Christmas, New Year celebrations, etc.

The importance of the winter season automatically hikes up because of these festivities. Along with the festive attire for Diwali, customers also want various other products related to Christmas and winter essentials. Winter is knocking at the door, and you need to prepare for it if you want to take advantage of this enormous opportunity.

According to the market gurus, this upcoming season contains a lot of probabilities to let your business thrive. Suppose you are the one who is still in the process of establishing your online brand; it is recommended to launch winter products. However, apart from choosing the right product for this winter season, you need to take care of some of the specific phenomena of eCommerce business, such as product listing, stock availability, maintaining price hygiene, etc. In this regard, brand-centric eCommerce management software can make your journey hassle-free. Let’s find out what products you should sell during the winter season.

Top 7 Winter Products Category that can Upscale your Sale

Winter Apparel

Along with the changing weather, customers’ requirements and needs also change. Customers require warm clothes such as woolen scarves, socks, sweaters, caps, jackets, trousers, gloves, thermals, etc. Hence, any clothing that can keep a human being warm will be in demand, and as a brand, you can sell them without thinking twice. However, you might have to face your competitors, but you can beat them by enhancing the quality of your products. Winter is such a season when customers don’t want to compromise on quality.

Winter Footwear

With the beginning of the winter season, the demand for winter footwear increases rapidly. Customers will be in fond of purchasing good quality, comfortable and warm shoes and boots during this season. Thus, as an eCommerce brand, you can also sell winter footwear on various eCommerce platforms and generate enough sales to make your online business valuable and profitable. You can sell winter footwear for men, women, and children. Start stocking these products after analyzing their previous year’s demand. These products should be available in your stocks to fulfill your customers’ requirements. To ensure the availability of such products, you can take the help of stock availability software such as etraKY BS. This software can notify you whenever a product gets out of stock or back in stock.

Decorative Products for Festivities

Decorative lights, candles, Christmas lights, colors for rangoli, candle stand, star string lights, a sculpture of Lord Ganesha and Goddess Lakshmi, Christmas caps, Christmas trees, hanging gifts for Christmas trees, and artificial flowers are some of the great decorative product ideas that you can sell this winter season. To keep the last-minute shopping stress at bay for your customers, you can list these on various eCommerce platforms before the beginning of these festivities. These products can steal the show and let you generate a hefty revenue for your business.

Beauty Products for Winter

As we all know that in winter, we all have to face the problem of dry and itchy skin. So the demand for moisturizing creams, body lotions, lip balms, and foot hand creams automatically upsurges. Brands can grab this opportunity and sell these beauty products to their customers. You can sell such beauty products that eliminate the problem of dry and itchy skin. One can even sell moisturizing makeup products and shampoos as well. Deep color shades of lipsticks are also the most demanding products during winters.

Electronic Products for Winter Season

During the winter season, the demand for electronic products such as room heaters, hair dryers, electronic water bags, water geysers, electronic rods, coffee makers, boilers, beanie Bluetooth hats, waterproof rechargeable touchscreen warm hand gloves will increase. Selling these electronic products this winter can attract more customers and increase your overall conversion rate. Customers are more likely to buy these types of products during winter to keep themselves warm and comfortable.

Winter Food Products

There are several food items that customers choose only to consume during winter because of their warm nature. Almonds, dates, Jaggery powder, sesame seeds, flaxseeds, saffron, nutmeg, etc are some of the food items that customers usually prefer to consume on a daily basis, specifically during the winter season. Thus, you can also start selling these food products on multiple eCommerce platforms. According to a survey, these products are highly demanding during winter. So it can be a great idea to sell them during this season. However, you must check the quality and availability of such products to keep your customers satisfied and restrict them from buying such products from your competitors.

Personalized Gift Items

Be it Diwali, Christmas, or New Year; customers prefer to buy and send personalized gift items to their loved ones. Gifts exchanged during these festivities have become an essential custom. Thus, it automatically provides you with immense opportunities to sell personalized gift items such as photo frames, cushions, water bottles, beer mugs, t-shirts, handbags, key chains, coffee mugs, and name plates you can choose to sell under your brand name to your valuable customers. Apart from these, you can also launch some unique and attractive personalized gift items to attract more eyes.

These are the top seven product categories you sell online this winter season. Apart from this, here we will mention some of the top demanding products you can also sell.

• Snow blowers
• Ice skates
• Faux leather leggings or pants
• Woolen shawl
• Yoga mats and gym equipment
• Clay pots
• Turkey knives
• Paper towels
• Emerson rods
• Pet jackets
• Foot warmer
• Shoe dryer
• Hair repair mask
• Hot chocolate powder
• Disposable cups and plates
  

   

Conclusion

All the products mentioned above are worth selling during this winter season to keep your customer happy and let your business snowball. Products mentioned above are such products whose popularity increases only during this season because of their nature. As you know that winter is around the corner, it is better to make a compelling strategy about what products you want to sell. List them accurately on eCommerce channels and let the profit come your way. However, a listing is essential in selling your branded products through any eCommerce platform.

Listing your products accurately requires elaborative description, Seo-based titles, great quality images, and high-resolution videos. Well, all these factors are essential in terms of representing your products in an appropriate manner and making them visible to your customers. In this regard, you can take the help of listing quality analysis software such as etraKY BS. It can notify or alert you whenever a listing goes wrong.

Human beings tend to get easily influenced by any specific thing that can bring change in their lifestyle. It is the reason behind the emergence of influencer marketing. Today, this particular trend has already become significant because of social media. Now it is everywhere, and the eCommerce industry is taking immense advantage of this trend to sell its products compellingly. Influencers offer an immense opportunity to the brands they require to shine-on on all the prominent online channels.

Brands usually use the expertise and strategies of influencers to sell their products to a broader customer base. The emergence of social media and social commerce has provided an advantage to the influencers to make themselves essential for eCommerce brands in terms of executing promotions and brand awareness. An influencer basically promotes your products and tries to influence the customers to buy them. This practice can increase your overall sales and revenue. In this blog, you will get to know a piece of detailed information about influencer marketing and the latest trends in 2022.

What is Influencer Marketing?

Before moving any further, knowing what influencer marketing means is essential. Influencer marketing enables you to reach out to customers you can not attain through traditional advertising. As per a recent survey, more than 75% of customers make a purchase based on an influencer’s recommendations. Currently, brands are investing a hefty amount of money in influencers instead of traditional marketing. Thus, getting along with influencer marketing is essential to become competitive and generate impeccable revenue. Believe it or not, influencer marketing helps build trust among the customers for your brand and can drive effective and impressive results. It can be a great way to reach your business objectives and even reduce expenses for other advertisements. Let’s get down and find out the latest trends and types of influencer marketing.

Types of Influencer Marketing

1. Mega Influencers

Among every type of influencer, mega influencers have the highest reach, with more than a million followers. They seem to be quite active on social media platforms, whether it is Instagram, Facebook, Youtube, Twitter, Pinterest, etc. Mega influencers carry a celebrity status due to an enormous number of followers on their social media pages and accounts. Such influencers can generate millions of engagement quickly, making them alluring for eCommerce brands. There are so many trending eCommerce brands in the market who are leveraging influencer marketing.

However, everyone can not afford mega influencers because they are highly expensive. Still, brands are spending a lot on mega influencers to make their market presence and provide immense exposure to their products on social media. Kusha Kapila, Mithila Palikar, Gaurav Taneja, and Komal Pandey are some names who are considered mega influencers in India.

2. Macro-Influencers

Macro-influencers are one step below mega influencers and acquire followers between 1 million to 5 million on social media platforms. However, these types of influencers have a more significant number of followers. Still, they can only engage a particular number of customers via their presence on the internet through professional blogging or vlogging. Generally, television actors, celebrities, political leaders, and singers fall into the category of macro influencers.

They use their image and reputation to attain an enormous number of followers on social media, and brands can expect a huge price tag from them. However, macro influencers can help you to promote your brand among millions of customers. Still, you may not get an enticing engagement rate from them because they do not get engaged with their followers on a daily basis as mega influencers do.

3. Mid-Tier Influencers

Influencers that have not more than 500k followers are known as mid-tier influencers. They may not have celebrity status, yet they have a powerful grip over their followers and are trusted by their followers. If, as an eCommerce brand, you want to reach out to a broader range of customers and acquire more engagement, you should consider mid-tier influencers. Now you must be wondering how it is possible; that these influencers are prone to create more engaging content than any maga or macro influencer. They have a friendly relationship with their followers and present themselves as they actually are. They always try to establish a transparent relationship between them and their followers. Kabita Singh, Karan Dua, Rohit Dawersar, and Sahil Khan are some mid-tier influencers who have astonishing engagement with their followers.

4. Micro-Influencer

Micro-influencers have a range of followers between 10-100k. Although, this number doesn’t define their popularity because they have a solid and intimate relationship with their followers. Such influencers tend to be leaders in their fields such as beauty, fashion, fitness, marketing, etc. They have their reach among the ordinary people of society. Thus, it can become more accessible for eCommerce brands to reach out to customers from small cities as well. A survey says that more than 65% of customers are likely to buy products recommended by a micro-influencer.

However, as an eCommerce brand, if you want to make the most of influencer marketing, you need to take care of several eCommerce aspects: the quality of your product, presentation of your product, and availability of your products. To ensure the availability and presentation, you can take the help of brand-centric eCommerce software such as etraKY BS. It can notify you about your stock and helps in enhancing your product listing quality.

5. Nano Influencer

Influencers who don’t acquire more than 10k followers are known as nano influencers. If you are in the initial phase of establishing your eCommerce brand, you can take the help of nano influencers because it will be a cost-effective option for you. Nano influencers have a strong connection with customers from their local communities. As an influencer, they ensure that their followers share their products with their family and friends. They are more likely to create authentic content for their followers.

Latest Trends of Influencer Marketing

• Influencers do not only want to be on any specific social media, but they are more likely to appear on multiple platforms. They have loyal followers who follow them wherever they appear. Successful influencers have a robust customer base and do not rely on any individual platform. They are creators and not just YouTubers or Instagrammers.
  
  
• Influencers are more into emphasizing the video and audio content instead of influencing through an image or text. Due to the improved bandwidth service, the internet is in everyone’s hands, 5G networks are thriving around the globe, and customers have access to see more video and audio content. Creative influencers can now influence their followers via innovative video and audio content on Facebook, Instagram, Youtube, and even on Twitter.
  
  
• Live shopping has become one of the latest influencer marketing trends, and it will snowball in the coming years. Influencers sell any specific product on their Instagram and Facebook pages during the live shopping session. As an eCommerce brand, you can attain the advantage of this latest trend by associating with a top-notch influencer.
  
  
• This year, nano and micro-influencers will get more love because they can easily influence their followers through authenticity. They are more prone to increase engagement even with a less number of followers on social media platforms. Brands are associating more with such influencers because they prove cost-effective yet helpful.

• Influencers can become more specific in terms of promoting products or services on their social media pages. For instance, if an influencer is a dietician, they may focus more on promoting products related to a healthy lifestyle, such as protein powder, health supplements, organic foods, and sugar-free or gluten-free foods. It can be challenging for influencers also as they need to make sure that for what they are more passionate about.

Conclusion

Thus, you might have gotten an idea about influencer marketing and its latest trends. Influencer marketing is no more a new baby in the marketing industry; most of us are now aware of it. As an eCommerce brand, you can also associate with any influencer as per the type and nature of your product. It can help you generate efficient leads, increase your customer base, gradually increase your sales, and add more value to your business. Instead of investing a hefty amount in other advertising tactics, it is better to take the help of influencer marketing. However, any influencer can only help you when your listing and stocks are up to date. A stock availability software can be a watchdog of your stocks and never let you get into the Oos(out-of-stock) situation. In this regard, etraKY BS can help you effectively.

Amazon is one of the most prominent eCommerce platforms in the world. Indian brands and sellers also take advantage of this platform by selling their products to a broad customer base. However, traditional selling is not the only option today to make profit from Amazon. If somehow you are not able to reach your business while selling products on this platform, you can simply switch to other options and earn your bread and butter without any hassle.

Today, Amazon provides a compelling opportunity to those who want to enter eCommerce territory. This enormous marketplace has equal opportunities for every individual. Anyone can jump to this platform and start their own business and make a profit. This platform has an excellent customer base, which is why there is much more chance of success. Today in this blog, we have mentioned some of the enticing ways to make money from Amazon. Let’s dig in and find out what they are.

Fascinating Ways to Make Money From Amazon

Sell Wholesale Products

Selling wholesale products on Amazon is one of the best ways to generate revenue from this platform. The wholesale process involves buying bulk products from any third-party manufacturer at a lower price and selling them on this robust platform at a higher price. The significant difference between wholesale selling and retail is that in wholesale, you do not need to worry about the products’ branding and production part. You must purchase products in bulk and use the Amazon FBA service to fulfill the orders without any hurdles. An enormous number of sellers are successfully making money in this way. However, it doesn’t mean you do not need to follow the standards of selling a product on this platform. Even though you will sell wholesale items, you still have to maintain price hygiene to attract customers. In this regard, price tracking software can help you immensely.

Publish Your Own Book on Kindle

If you are passionate about writing but not able to publish your book due to the high publishing cost, do not get demotivated; keep writing because now you can publish your book on Kindle through kindle direct publishing. Amazon allows you to self-publish your written books on Kindle and sell it to its massive customer base. It effectively minimizes the requirement of the traditional way of publishing that involves a hefty investment. With the help of Kindle direct publishing (KDP), you can easily create your ebook and attain popularity. Unlike any traditional publishing house, Amazon provides you the full rights to your books. So if you have a hidden talent of writing stories, you can easily take this opportunity and sell and publish your book on amazon. You can either publish your book as a kindle ebook or take the option of the paperback book as well. If you take the paperback option, Amazon can print your book and ship it to the customers.

Sell Private Label Products

According to a recent survey done on Amazon sellers, it has been found that more than 65% of sellers are selling private label products on Amazon.
A private label product is basically manufactured by one particular company to be sold to other individuals who want to sell those products with some customization and by putting their private label on them. Although product customization is entirely a seller’s choice, if you want, you can sell the items without any modification just by putting your label on them. One can sell private label products on Amazon to establish their brand. However, to make it a successful affair, you should list your products accurately on this platform. To list the products adequately, you can take the help of any listing quality analysis software like etraKY BS. Such software can help you in enhancing your listing on Amazon.

Product Delivery for Amazon

As you know, Amazon does not rely on any other delivery service provider because it has its prominent delivery service. But some of you may not know that you can join Amazon as their delivery person if you know how to drive and make a profit. This eCommerce platform runs the Amazon Flex program, allowing anyone who knows how to drive to deliver orders at customers’ doorstep. To become a part of Amazon Flex, you just need to download the flex app and register as a driver. Once you receive the acceptance, you can start delivering the products and generate up to rs200 per hour; as per the rule of Amazon, you have to spend your five hours on a daily basis. It’s not a bad deal if you want to make extra money.

Sell Handmade Products on Amazon

Amazon also provides immense opportunities to those with the captivating talent for making handmade products. Amazon allows craftsmen and artisans to sell their handmade products on this platform and make intense profits. Although selling handmade products on this channel is not easy, you will be responsible for producing or manufacturing the products, and Amazon will just provide you the exposure. Here you have to keep an eye on your stocks, never to face the stockout situation. It is better to get along with stock availability software to have clarity on the stock. In this way, you may never miss out on any sales opportunities. Handmade products are continuously in demand, so by taking some strategic steps, you can easily make a profit by selling handmade products on Amazon. It is profitable even if you have to pay the Amazon FBA fee.

Become an Amazon Employee

In terms of making money from Amazon, it is not necessary that you only have to sell something on this platform. You can earn money by becoming an Amazon employee as well. It is understandable that since it’s a gigantic eCommerce platform in the whole wide world, it must also have the most extensive employee base. According to a recent survey, Amazon has more than 6.5 lacks employees currently. To become its employee, you do not have to work at its headquarters, but you can work from any corner of the world. This platform has headquarters in almost every country in the world. In India also, numerous people are working as Amazon employees. One can work as an Amazon employee from home to any corner of the world. One can become an Amazon executive, data operator, customer service provider, etc.

Conclusion

Thus, in such ways, you can earn compelling profit from Amazon. Apart from these above-mentioned enticing ways, you can sell print-on-demand products on this platform, make money, and work on Amazon fulfillment or distribution centers since this vast marketplace provides tremendous opportunities to millions of people out there. So if you think Amazon is just for sellers or brands to make money, this blog has probably proved your thinking wrong. Nowadays, anyone can make money from this website without even selling a product on this platform. As per your preference and convenience, you can choose any of the above-specified ways to make a profit from Amazon in 2022. So what are you waiting for? Make up your mind and grab this remarkable opportunity to become independent and earn a wealthy living.

You must have seen that some products on eCommerce platforms indicate that the products are out of stock or unavailable when you try to complete the final checkout process. Now think from your business perspective about how this situation will impact your customers and your business parallelly. A customer can move to your competitor if they find that the product they want is out of stock. They can simply buy it from some other brand and may not turn back to you in the future. Out-of-stock products can drastically affect the overall growth of your online brand. It can affect your market credibility and your revenue rate as well.

Indeed there are consequences of out-of-stock, but it is the harsh reality of eCommerce business. At some point of time, you may have to go through this situation due to various reasons. But it can’t be the end of your business; you can still make your business profitable by intelligently handling the Oos situation. The first rule of tackling this situation is to get along with stock availability analysis software. Stock availability is part of our SCRAP model; you can read about it in detail by clicking on this link. Let’s see how you can handle the Out-of-the-stock situation more effectively by implementing the following ways.

Handle The Out of Stock Product in the Following Steps

Let Your Customer Know About Oos Products

As an online brand, your customer may experience the Oos (out-of-stock) situation in scenarios; first, the product is not available in your stock, and secondly, you have discontinued the specific product. However, in both scenarios, you should inform the customer by simply labeling such products as out of stock on your product page. If there are chances of the product returning in stock soon, you should allow the customers to add such a product to their wishlist, and once they get back in your stock, you need to inform them that the product is back in your stock.

You can simply send a notification on the customer’s mobile by informing them that the product they wanted is now available. Such practice provides an assurance to the customer that it is worth waiting a little longer to buy their favorite product. It can help you keep your customers engaged with your brand and let you escape the consequences of the Oos situation.

Provide Alternative Recommendations

Suppose customers are looking for any specific product from your brand that is not available in your stock. You can handle this situation smartly by recommending some alternative products. If you have multiple numbers of existing customers, you must have an idea of their shopping behavior or what kind of product they usually buy from you. Based on that, you can recommend an alternate product to them. To implement this step, you can add a recommendation product page that automatically pops up whenever a similar product gets out of stock. It can help you avoid missing out on a sale and simultaneously keep your customers interested in your brand. This compelling step can help you prominently in handling the horrific out-of-the-stock situation.

Clearly Showcase the Availability Status

One of the most extinguishing ways to avoid out-of-stock product situations is to always provide clarity on the unavailability of products. As soon as you get to know that any specific product is not available in your stock, you can mark the product as unavailable on your product page. It can help you never disappoint your customers and assure them that it may become available in a few days. This tactic can also limit your customers from moving to your competitors. If you’re selling such products in multiple sizes and colors, you should also mention the availability per their size and color. This way, you can prominently handle the out-of-the-stock situation without hurting your conversion rate and losing your loyal customers.

Implement a Pre-Order Formula

In the process of handling out-of-stock product situations, it can be an excellent way if you implement a pre-order formula. You can offer your customer to pre-order those products that are not currently available in your stock, but they can get back in stock soon. Such a tactic can behold your customers and their trust in your brand. This specific strategy can also secure your sale even if the product is not yet available in your stock. Apart from a pre-order strategy, you can even offer them a longer shipping time to handle the Oos situation effectively.

If your customers already know you and always get back to you for any specific product, they may wait a bit or pre-order in case of product unavailability. But this tactic may not work on a potential customer. To successfully implement this practice, you may be required to provide all the essential information to your customers, such as when they may get the product, how long they have to wait, and if they need to make the payment on a prior basis not. Make sure to fulfill the order on the promised date if you offer your customers the pre-order feature.

Always Ensure Your Stock Availability

Limiting your products’ unavailability is best to avoid the out-of-stock situation or handle the Oos situation. To avoid this situation, you always need to watchdog your stocks and know what is in your stock and what’s not. However, it is not an easy task, and one can not do it in an accurate manner manually. You may require an automatic stock availability analysis software such as etraKY BS.

It notifies you whenever a product gets out of stock to get back in stock. Once you know that a product is no longer available in your stock, you can simply refill your stock and escape the situation of Oos. In such a way, you may never face the situation of product shortage. Sometimes because of, various on-ground problems related to manufacturing the products can arise in the Oos situation, and you can handle implementing the above steps.

Conclusion

In such a way, you can efficiently handle out-of-stock product situations. Its’ 2022, and there are various ways to tackle the Oos situation without affecting your conversion rate and the trust of your customers. Gone are the days you had to only rely on manufacturers to provide you with the stock on time. Nowadays, you can still establish a satisfying relationship with your customers even if you are experiencing a stock-out situation. In this way, you can secure your every sale and ultimately generate decent revenue. To drive more and more sales that too in the Oos situation points as mentioned above can help you tremendously.

Informing your customers about the unavailability of a specific product or restricting the visibility of stock-out products can work in your favor. These strategies can effectively help you drive customer engagement and sales while being in the Oos situation. To resolve this problem permanently, you should subscribe to stock availability analysis software. Such software can save you from getting into the stock out of the situation and always watchdog your stocks.

The e-commerce industry provides various product category options to brands and sellers to sell their products on marketplaces. However, there are many categories available to select and sell products on multiple eCommerce platforms but in terms of generating revenue and winning the trust of the new customers, you require to remarkably increase the credibility of your brand. It is because customers nowadays prefer to only shop for products from a well-established famous brand. That is why it is essential to build a remarkable and recognizable brand to increase the success of your business. Productively representing your brand is quite imperative because customers are aware of the importance of brands. For instance, have to ever thought of why consumers prefer Amul butter over any other butter brand? It’s easy to answer because of the quality and trust.

The marketing and promotional approach of Amul or any other brand is the key to their success. If you think selling only quality products is enough to increase your sales, hold on, its’ not. To sell quality products, you need to intensify the representation of your brand also. A good representation skill can let you attract millions of customers, and it can become a compelling way to build your online presence. This blog has mentioned some prerequisite ways to build your remarkable brand.

Ways That Help in Building Online Brand

Believe it or not but building an eCommerce brand is essential for the rapid growth of your online business. Strong branding can help your brand to stand out from the crowd, and customers may choose you over your competitors. It can lead you to attain sustainable growth, and once the customers start knowing about your brand, they can prefer to buy from you and may become loyal customers. Winning the trust of your customers depends on how well you have built your online brand. Here we are mentioning some of the great ways to build a successful online brand.

Determine Your Vision

Vision is the critical factor in terms of establishing a remarkable brand. Without a vision, you can not take a step towards success. A brand’s vision should be what your brand works to deliver to your customers and generate revenue. Your vision should be effective and efficient. It’s well and good if you already know your vision, but if you don’t know, then you have to go back and think about what inspired you to launch your own brand and why you are into this business, or maybe you should think about what exactly you want to deliver your customers. Once your vision gets clarified, it will be easier for you to start building your online brand.

Showcase the Key Benefits of Your Brand

In today’s world, before selling a product online or even offline, it is essential to make customers aware of its benefits. Without knowing the benefits, customers may not come forward and buy your products. So in terms of establishing a successful brand, you need to showcase your product’s key benefits to your customers. To specify the benefits, you can use the product description section to add all the essential beneficial information into the description accurately. You can add all the benefits in bullet points in the description itself. Specifying the benefits in bullet points can make it readable for your customers. To implement it successfully, you can take the help listing quality analysis software such as etraKY BS. It can help you in enhancing the quality of your product listing and notifies you if anything goes wrong regarding the listing.

Classify Your Targeted Customers

Identifying and focusing on the right targeted customers is fundamental in building a remarkable online brand presence. You may struggle even if you are selling a terrific product without determining your targeted customers. We will say that before deciding what product you want to sell, you should first target your customers, and then, according to their requirements and past shopping behavior, you can take a step forward and make the right decision about launching your brand. It will help if you go deeper into your targeted customers’ current requirements. Identify their pain areas and their search behavior as well. Such practice can help you fulfill customers’ demands and let your brand reach millions of eyes.

Spotlight Should be on Product Quality

As an eCommerce Brand, you should always be honest about the quality of your product. You may launch a poor-quality product with a considerable buzz, but it can not last forever. In the end, the customer always looks forward to buying good quality products. Selling one good quality product is far better than selling several poor quality products. Focusing more on a single product’s high quality can help you establish your brand credibility along with an enormous customer base. Like a physical store, customers can’t analyze the product while shopping for any product from an eCommerce platform. They do not trust online brands easily until or unless it provides them with a good quality product.

List Your Products in an Accurate Manner

Representation is something that can attract more and more customers to your product. So it should be done correctly every time you list a product on any eCommerce marketplace. During listing your products on various channels, you need to ensure that if you have added an elaborative description, relevant titles, good quality images, videos, etc. While listing your products, adding relevant keywords to your description and titles is essential. Keywords can help your customers to locate your products quickly. If you cannot implement this step accurately, you can take the help of any listing quality analysis software available in the market. It can notify you every time your listing goes incorrect.

So these are some of the prerequisite ways to build a remarkable online brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need to analyze every aspect of this eCommerce business closely.

Conclusion

To build a remarkable online brand, you must indulge in the above-mentioned spectacular ways. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should make sure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.

To start an eCommerce business in a full-fledged manner, it is essential to implement automation with it. Every aspect of online business should be handled effectively. There are multiple tasks that you need to handle on a daily basis if you are in the process of establishing your eCommerce brand or have already started your journey. Managing stocks, payments, maintaining pricing across channels, implementing accurate product listing, etc., can not be done effectively without automation. It may require a lot of time and effort to manage all these aspects of this massive industry if you think you can do it manually or in a traditional way.

It doesn’t matter how hard you work to make your brand stand out in this competitive world. All that matters is how effectively you are executing every step and how well you are serving your customers. During the expansion of your business, you may experience the need for automation automatically. Without taking the help of automation, the rapid growth of your business might get stuck. It will help if you are assured that you are selling the right products and efficiently fulfilling the customer’s demand. In this blog, you will learn about multiple startling ways to automate your eCommerce business and its requirements.

Why Do You Need to Automate Your Online Business

Since we entered the compelling world of digitalization, customer expectations have become higher than ever before. They want everything in an appropriate and well-managed manner. Automation is the need of this hour to provide dynamic customer service and manage your business efficiently. Today, various software available in the market has compelling automation capabilities to enhance every aspect of your online business. Let’s concentrate on some of the astonishing ways to provide automation to your eCommerce business.

Spectacular Ways to Automate Your eCommerce Business

Manage Your Reviews & Feedback

As an eCommerce brand, you must know the importance of reviews and feedback. It has the capabilities to make or break your entire business. While shopping for any online products, more than 65% of customers rely on online reviews. If they find that your products contain various positive reviews, they can buy the product in one go. On the other hand, even if you are selling a great quality product, but you do not have positive reviews or there are no reviews at all, it can drastically affect the shopping decision of customers.

To escape such a situation, you need to encourage your customers to leave their valuable feedback after making a purchase. In this regard, you should send them emails and messages from various mediums. But the most critical factor is whether you are managing your reviews or not. Take it straight; you can not manage your reviews without automation. An analytical software such as etraKY BS with the review management feature along with various other features can help you with it. It can manage all reviews in a single dashboard and let you concentrate on each feedback. To know more about the review management system, you can click on this link.

Keep an Eye on Your Stocks

Traditionally managing your stocks can put you in the situation of Oos (out-of-stock), and such a situation can disappoint your customers and may weaken their trust in your brand. But on the other hand, if you implement automation to this aspect of your business, you can not only generate ultimate revenue but also build a solid customer base. Several software in the market works as a stock availability monitoring tool. It works as a watchdog and keeps track of your stocks effectively, and such software sends you a notification every time a product gets out of stock or back in stock.

In this way, you can keep your stock updated and can provide a pleasant shopping experience to your customers. Such automation is necessary to stay competitive in the market because once a customer experiences the Oos situation, they can quickly switch to your competitors.

Re-Target The Abandoned Cart Customers

According to the latest survey, approximately 72% of shopping carts get abandoned by customers because of various reasons. However, by taking the help of automated software, you can re-target those customers to come back and complete the checkout process. There is multiple powerful software available in the market that automatically reminds the customers about their abandoned carts. In this process, all you must do is integrate your ERP system with such software that can automatically send emails regarding the abandoned carts to every customer. Sending manual emails to every customer is a time taking process, so it’s better to take the help of automation.

Analyze the Every Move of Your Competitor

In the process of generating tremendous sales and building a vast customer base, you must keep an eye on every move of your competitors. It can affect your business if you do not analyze their strategy and offer something more specific to your customers in comparison to your competitors. But how will you do that? It is pretty tough to know every move of your competitors without taking the help of any robust competitor tracking tool. Such software can work effectively and provide accurate results by analyzing every move of your competitors. This kind of automation can effectively let your business survive in this fiercely competitive era of eCommerce. Apart from that, such automation can also help you stay competitive and intensify your overall business growth.

Accurate Product Listing

As a brand or seller, you need to list your products on multiple eCommerce platforms before you start selling them. You need automation to execute this process successfully by adding high-resolution images, elaborative descriptions, and engaging product titles and videos to your product page. You should do this part of the eCommerce business appropriately because it lets your product appear in the search results on multiple platforms. Adding relevant or top searched keywords with descriptions and titles is required to make your products searchable.

However, we are all human, and we are prone to make mistakes, but a single mistake regarding the listing process can have an adverse effect on your online brand. However, with the help of listing quality analytics software, you can execute this aspect accurately. Such software can notify you whenever a listing goes incorrect or requires any enhancement.

Conclusion

Thus, these are some of the fundamental reasons why you need to automate your eCommerce business and how you can automate it. In today’s world, speed matters a lot; none of the businesses can survive for a longer time without automation. This scenario is not only in the eCommerce industry but also in other industries. Automation is the only way to help your business expand and flourish to meet the deadline and serve your customers dynamically. Customers prefer online shopping because they can buy almost anything sitting in their comfort zone.

They want their order delivered to their doorstep as quickly as possible. To meet such expectations of your valuable customers, you need automation in your online business. As mentioned above, various software available today can automate the various aspects of your business.

There is no doubt that the association with any business is related to generating revenue. As an online brand, your ultimate goal will be to upscale your earning potential and meet your economic goals. Whether some want to start their online business to earn their living, and some get onboard on eCommerce marketplaces just to attain additional income. Your online business journey might start with the most prominent eCommerce platform, Amazon.

In this revolutionary eCommerce market, selling wholesale products on Amazon can be a great idea to generate compelling revenue. There is a wide range of products that you can sell in a wholesale format on Amazon. This pathway can be a secure way to generate tremendous revenue if it is done effectively and efficiently. When selling wholesale products on Amazon, the key factor to consider is selecting the right product you want to sell. Now the question is, how will you select the right wholesale products to sell on Amazon? Well, this blog is the answer to most of your queries about wholesale products. Let’s find out the ways that can help you immensely in terms of choosing the right wholesale products to sell online.

What is Wholesale Selling Method on Amazon?

Selling wholesale products on Amazon is when you buy products in bulk at a discounted price from third-party manufacturers and resell those products to customers via Amazon. If you are new to this industry, selling wholesale products on Amazon can be a great way to represent your products in front of a broad customer base. At the same time, this method also requires you to buy a heavy quantity of products when compared to the traditional selling method.

Effective Tips to Choose the Best Wholesale Products to Sell on Amazon

Always Go for a High Demand Product

It doesn’t matter how you have invested in buying wholesale products to sell on Amazon, and success always depends on its demand. If the product is not in demand, you may lose money. So before anything else, you need to consider selling those products that are highly in demand on Amazon. You can select wholesale products from the Amazon bestselling category. It can be apparel, electronic items, jewelry, toys, shoes, beauty products, books, etc. You can get the list of the best-selling products from every category of Amazon and then choose the right one to bulk and sell to first-party customers. Apart from this, it will help if you study the current market trend to analyze which products are suitable for wholesale sale on this gigantic eComm platform.

Select a Lower Competitive Products

Everyone wants to sell a high-demand product, but the tactic is always to select such products that customers want to buy online but are yet not present on the marketplaces. However, the product should fall under the category of Amazon only. To sell a unique product on this platform, you can take the help of Amazon advertising features, and it can help you set yourself apart from competitors. You can either go for Amazon-sponsored ads or PPC advertising. This method can help you to attain the buy box effectively. To sell lower competitive wholesale products on Amazon, you can also implement a great listing strategy. Adding an elaborative product description, attractive product title, and high-resolution images with the involvement of relevant keywords can make your product visible to your potential customers. In this regard, listing quality analysis software such as etraKY BS can help you immensely. It can provide you with the guidance to revamp your listing as per the market standard.

Select a Profitable Product to Sell on Amazon

You may find a high-demand, less competitive product to sell on Amazon, but it’s not worth it if it can’t generate enough revenue for you. Hence, profit analysis is also crucial while selecting wholesale products to sell on this prominent eCommerce channel. To implement this tactic successfully, you can apply a robust pricing strategy that works for your product category and ensures profitability as well. Analyze the pricing strategy of your competitors or any other seller or brand who are reselling the wholesale products on Amazon. A price tracking software such as etraKY BS can help you with it. Apart from this, it will be best if you choose a much lighter and smaller product to sell as it can save your money related to shipping.

Advantages of Selling Wholesale Products on Amazon

Get Connect with Millions of Customers

As you know, Amazon is the largest eCommerce platform in India and has millions of active users. In this way, this platform offers you an immense chance to get connected with millions of customers from multiple locations. While selling wholesale products through this platform, you will be able to intensify your customer base and get an opportunity to connect with various manufacturers and brands across the country.

Intensify Your eCommerce Sale

Amazon is the leading eCommerce platform when it comes to generating online sales. According to a survey in the past few years, this eComm platform has generated approximately 175 billion dollars in sales. Thus it is crystal clear that selling wholesale products on this channel can boost your conversion rate and make it a beneficial deal for you. It can not only accelerate your sales but also help in flourishing your business more than ever.

Saves Time and Money

Time is money, and money is essential in terms of managing your eCommerce business. Amazon can save time and money with the help of its spectacular fulfillment by the Amazon(FBA) method. Investing in this advanced feature of Amazon can save the time that you may spend on choosing a fulfillment process and on third-party logistics. It can save your money from investing in unnecessary charges of any other logistic and warehousing company.

So, these were some of the effective ways to select and sell wholesale products on Amazon. Whichever method you choose to sell your products on any marketplaces, you need to take care of one thing on a priority basis: managing your stocks. A stock-out situation can break the trust of your customers and can affect your business tremendously.

Conclusion

Before selecting the right wholesale products to sell, you need to understand your capabilities and market tendencies. It can become a clumsy task to perform, but it can become beneficial for a long-term profit. With a great approach and planning, you can select the right product and sell it on Amazon without hassle. Keeping an eye on stocks, listing, pricing, and your competitors can be fruitful for your business. You perform all these practices accurately with the help of etraKY BS. So in terms of attaining a decent revenue, you can start selling wholesale products on Amazon within a few steps.