Request a Demo

In the competitive pace of the eCommerce industry, Amazon has acquired a dominant position in the market. This marketplace is not only popular in India but all over the world. You will find Amazon grabbing the top position if you analyze the country’s most popular online channel. This is why nowadays, brands are also considering the importance of having a robust marketplace strategy.

Due to the immense popularity of Amazon, the number of sellers and brands has also increased globally. If we talk particularly about India, the number of sellers and brands has also increased immensely on Amazon.in as well. So, this whole scenario has automatically upscaled the competition among brands and sellers more fiercely than ever to boost the ASIN identity for their products. ASIN refers to Amazon Standard Identification Numbers. This is supposed to be a unique ten-digit alphanumeric number. This number is used to identify a specific product on Amazon. You must understand that if you are an ASIN number it helps boost your product visibility and identity in this gigantic marketplace. Here in this blog, we have highlighted five essential tips to boost the identity of this unique number.

How to find an ASIN Number on Amazon?

Before going any further, it is way more important to know how to find out your ASIN number on Amazon. As an Amazon seller or brand, you can find out this unique number of your listed product through your seller central portal. To get a glimpse of the first, you need to log in to your seller central account, click on the inventory tab, and select “manage inventory” from the drop-down menu. The next thing you will see on the screen is your products which will display in a table format with their specific Standard identification number. In the process of selling products on Amazon, an ASIN number should be mentioned in two places that allows the customers to identify it quickly while going through the product listings.

Product URL: One of the fastest and easiest ways to identify this unique number is from your browser, which includes a URL. Now you can open the product page by clicking on the product from the search results.

Product Information Section: To find the Amazon Standard Identification Number from this section, you need to find this number on the page by scrolling down to the product information section.

Five Phenomenal Tips to Boost ASIN Identity on Amazon

In this particular section, we will introduce five crucial tips that can boost the identity of ASIN numbers on Amazon. Let’s find out what these effective tips are and how they can help scale up the identification of this unique number.

Enhance Brand Awareness

For a successful product launch on Amazon, brand awareness is the key to let your brand flourish and grow compellingly on this platform. To enhance brand awareness, you can take the help of various advertising techniques provided by this marketplace. You must understand that advertising your products on this platform can effectively boost ASIN identification and lets your customers locate your products effectively to buy them in the first place. However, suppose you are advertising your products outside Amazon, such as on social media platforms like Facebook, Instagram, or even through email. In that case, you must add a link with it that can let your customers open the product page on Amazon only.

Add Variation of Products During the Listing

Product variation significantly allows brands and sellers to represent their products in various colors, sizes, materials, flavors (if applicable), quantities, etc. These variations can not only boost the identification of ASIN but also enhance your customers’ shopping experience and ultimately increase your conversion rate. Make sure you add up these product variations while listing them on Amazon. Apart from that, adding product variations can also help to increase your search rank on this platform. As an online brand, you must keep this in mind; you should create valid variations based on the product category. This practice can minimize the confusion of customers regarding any specific product.

Consider the Importance of Customer Reviews

According to Amazon’s algorithm, it considers customer reviews and feedback to determine the product’s worthiness on this platform and make them visible on the search engine ranking page. Let me tell you, a newly uploaded ASIN number leads to a lower conversion rate because of the lack of customer review on the product page. As per a recent survey, it has been found that to buy any specific product from Amazon, customers use the search engine of Amazon only. That is why acquiring good ratings for every product and positive feedback is recommended. You can take advantage of Amazon’s early reviewer program if you sell products based on a third-party business module. It can help you attain reviews on your products by encouraging the customers to leave their authentic opinion about the product.

Get Along with Amazon Advertising Ecosystem

If you consider Amazon a primary sales channel for your brand, you must acquire a customer-based advertising strategy. Believe it or not, you can implement several on-platform marketing approaches to boost the identity of Amazon Standard Identification Number. As a brand, you can choose to invest in sponsored ads that can make your product visible on the first page of search results and provide instant visibility that can ultimately increase your overall revenue. To maximize your sales volume and make your ASIN number discoverable, you can also offer discounts and coupons to attract customers. This practice can even make your products considerable for Amazon lightning deals as well.

Prepare Your Inventory for Product Launch

A successful product launch on Amazon requires you to select the right time for the launch carefully. Before launching your products, you should prepare your inventory first by adding product descriptions, images, videos, and titles. This practice also ensures that your product will be made available for sale as soon as possible. As an Amazon seller or brand, you must know the importance of a phenomenal product launch on Amazon and how it can affect the identity of your ASIN code or number. Hence, it is imperative to know to prepare your inventory and keep your stock up to date before the launch to enhance the discovery of this unique number on Amazon. In this regard, you can even use a stock monitoring tool such as etraKY BS. It sends notifications whenever a product gets out of stock or back in stock. In this way, you won’t get trapped in the situation of Oos.

Conclusion

You need to understand that Amazon Standard Identification Number is essential to selling products successfully on this excellent eCommerce platform. It will help if you make it discoverable because it helps you for tracking your inventory. It also works as one of the reliable references for indexing product catalog pages which you can use later for searching purposes. There are millions of products listed on Amazon, and it is evident that it’s not an easy task to search for a specific product without using a unique identifier number. ASIN is also necessary to maintain the identity of your online business in this marketplace. It allows customers to find your product without any hassle.

The eCommerce industry has become fiercely competitive over the past few years. This industry has the potential that can help you accomplish your business goals. Nowadays, almost every product is available on online marketplaces to fulfill customers’ requirements. A few years back, no one had ever imagined they could even buy beauty products from eCommerce marketplaces. But today, it is available on almost every prominent eCommerce platform.

However, today we are specifically focusing on selling beauty products on Amazon. Indeed, individual platforms also sell only beauty products, but Amazon is globally famous and customer friendly. It serves PAN India, which is why customers trust this platform more than any other. On the other hand, because of its customer base, it is safe and secure to sell beauty products on this platform. But it is not that easy as you need to get approval from this platform first to go further. It seems to be a daunting task for you, but with the right tactic and knowledge, you can get instant approval. This blog will discuss today how an Amazon individual seller can get approval to sell their beauty products on this marketplace.

Why Do You Require to Get Approval to Sell Beauty Products

Cosmetic or beauty products come into direct contact with the customers’ skin, which makes them subject to strict, stern regulations. Amazon and other marketplaces do not get into any trouble or issues of discomforting and harming their customers. That is why all Amazon individual sellers must get approval before selling beauty products on this platform. This platform needs to assure its customers that whatever beauty products they will buy from this platform will not harm them. To uphold its reputation and boost customers’ safety, it is essential to set a standard for selling such products. Now it has become more than clear why you need the approval to sell beauty products on this platform.

What are the Requirements to Sell Beauty Products on Amazon

You must fulfill multiple requirements to get approval from this gigantic eCommerce platform.

Product Packaging Requirements

• You must sell beauty products in the original sealed packaging you receive from the manufacturer.
  
  
• All beauty or cosmetic products should be brand new and pristine.
  
  
• Beauty products must contain a brand-identifying code; it can be lot numbers, serial numbers, or matrix numbers.

Requirement for Labeling & Product Detail Page

• You must add up the product name.
  
  
• Provide the details of products’ features, such as instant fairness and wrinkles minimizer moisturizing lotion.
  
  
• Must provide the amount of each ingredient that has been used in the beauty product.
  
  
• You also require to provide the list of all the ingredients.
  
  
• As an Amazon individual seller, you must provide all the necessary warnings regarding beauty products.
  
  
• If you are going to sell natural beauty products, then, in that case, you need to showcase the FDA approval.

Products and Ingredients Requirements

• Beauty products should not be mentioned in an FDA (Food and Drug Administration) safety alert or recall.
  
  
• Make sure that whatever beauty products you sell should not contain any banned ingredients.
  
  
• Various beauty products you sell should not require a prescription or doctor’s guidance before using them.
  
  
• Beauty products should not consist of any plastic microbeads.
  
  
• According to Amazon rules and regulations, cosmetic products should not contain substances derived from sharks, whales, dolphins, or porpoises.
  
  
• As an individual Amazon seller, you must know those beauty products that contain more than 12% hydrogen peroxide are banned from being sold on this platform.
  
  
• Beauty products such as nail paint remover containing substances like acetone can not be sold more than sixteen in quantity at once.
  
  
• You can not sell Instyler rotating irons on Amazon beauty products of Claire.

Beauty Products Category You can Sell on Amazon

At Amazon, there are several categories of beauty products that you can sell on this platform.

• Skincare products ( Moisturizer, sunscreen, facewash, face scrub, eye cream, toner, cleanser, facemask, etc.)
  
  
• Cosmetic products ( lipstick, eyeliner, eyeshadow, lip balm, mascara)
  
  
• Facial Makeup ( Foundation, face powder, loose powder, concealer, highlighter, primer)
  
  
• Hair care ( Shampoo, conditioner, mask, hair oil, hair spray, hair serum, hair color, etc.)
  
  
• Oral care ( Toothpaste, toothbrush, mouthwash, gum protector, denture care, etc.)
  
  
• Fragrances (Deodorant, perfumes, body mists, scented candles)
  
  
• Tools and brushes (makeup brushes, hair remover, and styling tools)
  
  
• Men’s grooming products ( Beard oil, trimmer, clipper, electric shavers, razors, shaving cream, hair gel, etc.)
  
  
• Luxury beauty ( beauty products from various luxurious brands such as Gucci, Bobby Brown, Clinique, Pixi, Chanel, tom ford, etc.)
  
  
• Salon and Spa ( Professional care shampoo & conditioner, hair mask, hair spa, hair spray, hair mousse, hair wax and gel, dry shampoo, hair serum, etc.)
  

   

Steps to Get Approval From Amazon

To sell beauty products on Amazon and get approval for it, first of all, you need to log into your Amazon seller central account and follow these steps to get the approval quickly.

• Visit your seller central account and select inventory from the menu.
• Select add a product and list the beauty products you want to sell.
• Select the correct category in which your products fall
• Check the listing limitations and apply if it comes back as a restricted category.
• Now, you can select the request approval.

Four Fantastic Tips to Find Profitable Beauty Products to Sell

Always Find out the In-Demand Products

As an individual Amazon seller, if you are looking forward to selling beauty products on this platform, you should first find the in-demand beauty products. To generate immense profit, it is essential to consider customers’ demands. You can go through the bestseller section on Amazon and find products with thousands of positive reviews. It determines that such products are the most demanded products to sell. To get a clearer idea of this, you can even go through various beauty vlogs on social media and youtube.

Go Through Robust Research

Getting product ideas from reviews and feedback can help you select the right beauty products to sell. It requires a lot of time, effort, and a thoughtful mind. Try to gather as much information as possible, check out what your competitors are selling, and know the status of their profit margin. This practice can effectively let you consider which beauty products you should sell.

Choose the Right Category

To generate decent revenue from selling beauty products on Amazon, you must spend some time selecting the right category. Selecting the right category is imperative because some beauty categories are more competitive than others. Such as skincare and cosmetics, the sale of such product categories always goes high. Most customers only buy products from these categories only. However, doing your own research and selecting a category is still crucial.

Acknowledge Your Target Customers

Acknowledging your target customers is not only necessary to sell beauty products but for any specific products. First of all, you have to determine your target customers and find out their interests and requirements. For example, if you are selling makeup products, your target customers should be women between the age of 22 to 50.

Conclusion

This is how an Amazon individual seller can get approval to sell beauty products on this magnificent platform. Undoubtedly, beauty products are the top-selling products currently, and this industry is increasing daily. There are so many new brands that are going to make their market presence. So it is anyway profitable to sell beauty products on Amazon. However, you should follow various rules and regulations issued by Amazon not to get rejected. Check out the essential information we shared above before applying for approval.

Product listing pages on Amazon or any other marketplaces are equivalent to the storefronts of a physical store. As an Amazon seller or brand, your product listing is your storefront. A window display attracts customers to shop from a brick-and-mortar store; Similarly, at the eCommerce marketplace, your product listing title and image on a search results page are essential to get the customers to click the button and make a purchase. In this way, a customer can get a complete view of your products on the product page with the help of a description, images, and customer reviews.

Product listing provides all the essential information a customer needs before making a purchase. So, you can say that they are the key to making an astounding sale on Amazon. At eCommerce platforms, it is paramount that you craft your product pages in a way that is going to attract more and more customers easily and quickly. In this specific way, you will learn to set up a product listing page on Amazon.

Step-by-Step Guide to Setup Your Product Listing Page on Amazon

To start selling your products on Amazon, you need to list your products on this giant eCommerce marketplace. You have to create a new listing if you are new to this platform. You need to provide several essential pieces of information regarding your product, such as product category, brand name, product specifications, images, price, etc. All this detailed information can help you attract more customers and ultimately increase your revenue. Below we have also mentioned some of the vital listing steps for existing customers.

Step1.

First of all, you need to create and log into your Amazon seller central account and click on “add a new product” in the inventory drop-down menu. This method is beneficial for all kinds of products; specifically, if it is your first listing, it may also involve some spreadsheets. If you are new to this huge platform, you must click on “create a new product listing.”

Step2.

On the add-on product page, you need to click on “create a new product listing” you can find this option below the search box. You can use this section to upload a brand-new product that is currently not selling on this platform. As a third option, you can find the “bulk upload” option to the right of the screen and use it if you want to upload multiple products simultaneously.

Step3.

Now click again on “create a new product listing”; you must assign your new products to a specific Amazon product category. To get the product category, you can either use the search feature or may browse the product category. However, using the search engine function can be easier to look out for a product category on Amazon.

Step4.

After searching product categories in the search bar, you can see all possible categories for your specific product. There are multiple categories for a single product on Amazon, and you must select one more precisely and thoughtfully. Suppose you are going to sell water bottles; you can find more than twelve categories. In this case, you need to act smartly.

Step5.

Setting up a product listing page on Amazon can be the last and most crucial step. At this step, you will notice that your listing information has been divided into seven tabs: descriptions, keywords, images, variations, and necessary information. These are essential steps that should be filled out appropriately.

Steps to Set up a product listing page for Existing Amazon Seller

If you are already an existing seller on Amazon and your products are already selling on this platform, all you have to do to set up your product listing page is simply follow these vital steps:

Step1

First of all search for a product that you want to list on this platform by using the product name, UPC, EAN or ISBN number.

Step2

At this step, all you need to do is just scan the barcode of your products with EAN or ISBN and UPC number. It is the most vital step to sell your products on this gigantic platform.

Step3

It is the last step for setting up your product listing page on Amazon. Here you need to upload all the relevant details in bulk by using standard and custom upload templates.

Essential Aspect of Product Listing Page on Amazon

Product Title: The product title is what your customers will see on your listing. It is essential to pack your product title with relevant keywords and features. Suppose you are a leather shoe brand; instead of just adding “leather shoe,” you can keep your title as “lightweight black leather shoe for men.” You can also add other features to your shoe brand as well. 250 is the character limit to write a product title on Amazon.

Product Description: To make your product presentable and increase sales, you need to inform your customers how beneficial your product can be for them. To inform them adequately, you need to provide an elaborative product description. The description should include size, shape, color, brand name, package quantity, material, or fabric type. It helps the customer understand your product better and impacts their shopping decision.

Product Image: At Amazon or any other eCommerce marketplace, images play an essential role. They have the power to increase and decrease your sales. A great-quality image provides a clear view to the customers and helps them to get a fair idea about the specific product. However, if images are not your priority, you may experience a poor sale because, during online shopping, customers don’t have the ability to touch or analyze the product physically; all they have is images, so you must focus on this aspect.

Keywords: For a proper product listing page on Amazon, you must add essential keywords to your description and product title. It can help your customers locate your product on Amazon and scale up your overall sales. To let your products appear in the search bar of Amazon, keywords are a must.

Conclusion

This is how you can set up a product listing page on Amazon. You must follow all the steps mentioned above to make your listing top-notch. Last but not least, do not underestimate the importance of product descriptions, images, titles, and keywords. Implementing this step carefully can take your precious time; at this point, you can take the help of a listing analysis software that can notify you every time your listing goes wrong. It is one of the impeccable ways to initiate an appropriate listing and generate hefty revenue. In this regard, etraKY BS can help you immensely and increase the level of product listing pages on Amazon.

Amazon, one of the most prominent eCommerce platforms, provides tremendous brand exposure. However, you are not alone in this game; it’s a tough competition, so it is crucial to saving your brand from any kind of fraud and other copy activities. Selling your products on this imminent platform is a great way to establish your brand and generate profit. But you must take essential steps to protect your brand from gaining this opportunity.

This is when the Amazon Brand registry is required to save your brand from the illegal activities of other sellers. Believe it or not, according to research, it has been found that more than 40% of sellers are into hijacking others’ listings and selling similar products. Enrolling in Amazon’s brand registry is the best way to protect your brand from such forgery. This enrollment is a one-time investment to protect your brand forever. This blog has mentioned all the essential information regarding registering your brand on this platform.

What is Amazon Brand Registry?

It is an Amazon initiative that is designed especially for brands to protect their brands and provide them Amazon’s access to upgrade their marketing features and have complete control over their brand. It helps them to protect their registered trademark on this eCommerce venture. Being a brand, you can enroll in this program through your seller central account. This platform has a fantastic setup of algorithms to compile product information from multiple brands and sellers. Hence, a brand registry on Amazon is highly recommended if a brand has various sellers selling its products online. It can restrict various forgery tactics of sellers, and brands can protect their products effectively and efficiently. Through the brand registry, it can become easier for you to complain to Amazon in case of listing and product hijacking, as it will be proof that a particular brand comes under your ownership.

Why Should Brands Enroll in the Brand Registry Program of Amazon?

• To Protect and Shield Your Products from Hijacking

Brand registry on Amazon is an essential part of the growth of your business and protects it from hijacking. In the eCommerce industry, hijacking is the most common fear most brands have. Undoubtedly, Amazon is one of the massive competitive channels with millions of sellers. They don’t hesitate to hijack others’ listings to stay competitive in the market. In this regard, the Amazon brand registry allows brands to own the buy box completely. In case any seller tries to hijack the products, you can directly contact Amazon seller support to get it eliminated.

• Provides Complete Control of Product Listing

One of the essential benefits of a brand registry on Amazon is it provides complete control over your product listing page. As a brand owner, you have complete ownership of the product title, product description, and images, and you can use product id instead of UPCs and EANs. No one can hijack or copy your product listing without your permission. On the other hand, to enhance your product listing from time to time, you can take the help of listing quality analysis software such as etraKY BS. it can notify you whenever your listing goes wrong.

• Access to Allow Sellers to Sell Your Products

The brand registry provides you the access and power to decide who can sell your products. You can select a seller that sells the products under your listing. Following are some criteria on which you should not allow selling products to these sellers.

– Sellers who sell products under their brand name.
– Sellers who also manufacture products.
– Sellers who sell white-label products.
 – It will help if you do not allow such sellers to sell your products because they can customize your product, and there is the possibility that they may sell them under their brand name.

What are the Pros & Cons of Brand Registry on Amazon

Every feature has its pros and cons; nothing in this whole wide world is entirely perfect. Here we have mentioned some of the specific advantages and disadvantages of Brand Registry on Amazon.

https://etraky.com/Advantages of Brand Registry on Amazon

• It provides brands with complete control over their product listing.
  
  
• This impeccable feature has a more efficient internal team to help you fix various issues (regarding product and listing hijacking) and provides information regarding inappropriate listing.
  
  
• Enrolling with the Amazon Brand Registry feature can provide you with a monitor tool for the safety of your brand on this platform.
  
  
• This feature offers you a dedicated internal team for escalating and submitting IP violation claims.
  
  
• It provides you access to Amazon A+ content to enhance the content quality of your product listings.
  
  
• The brand registry can increase product visibility via alternative advertising methods.
  
  

https://etraky.com/Disadvantages of Brand Registry on Amazon

• Registering your brand on Amazon cannot restrict other sellers from selling your product on this platform. (Apparently, you have to take action against them and convey to Amazon about your ownership)
  
  
• As an online brand, you do not have the power to blacklist any seller from selling your brand, and this part can only be done by Amazon.
  
  
• You can not submit infringement claims against any other sellers.
  
  

Step-By-Step Procedure For the Amazon Brand Registry Program

Create Your Brand Registry Account

To register your brand on Amazon, you have to provide all the legal and corporate information. After that, you will receive a text from this platform to validate your identity as a brand owner. In the next step, you will be required to accept the terms and conditions and other policies. You have to click on the save button at the final stage.

Enroll Your Brand

After completing the account verification process, next, you need to enroll your brand, which includes four exclusive criteria.

Brand Eligibility: On this page, you need to insert the name of the brand you want to register. You need to provide your brand logo as well. After providing these details, all you need to do is click on the next button.

Intellectual Property: On this page, you need to select a type of trademark for your brand, trademark name, registration number, and registration office. After filling in all these details, you simply need to click on the next button.

Characteristics: On this page, you need to describe a bit more about your brand. Provide seller account information, vendor account details, and if the products have GTIN, EAN, UPC, manufacturing details, license details, etc. Apart from all this, you may require to provide the details of states where products are distributed. After providing all this information, click on the submit application button.

Acceptance From Amazon

After submitting your application successfully, Amazon starts its validation process, which may take approximately ten days. After that, they will activate your brand registry and send a code to the registered trademark office. At this point, you need to reach out to the trademark office, make them aware of this process, and tell them to forward the code to you. Remember, this code is an essential part of this process, and only then will you be able to log in to your Amazon seller central account. Once you log in to your account, you must paste the code and hit the go button. After entering the code, the process of Amazon brand registry may take 1-2 working days to complete the process.

Conclusion

Thus, this is why a brand registry is imperative in terms of establishing your brand on Amazon. It is one of the most remarkable ways to protect your brand reputation in the marketplace and let your business thrive without further hurdles. Suppose your brand has various products, then it has to be activated for all the products. As a brand owner, you must spend time on the brand registry because it is the most helpful way to protect your listing and save your products from hijacking on Amazon. On the other hand, this process is also crucial in terms of staying competitive and unique in the market.

Human beings tend to get easily influenced by any specific thing that can bring change in their lifestyle. It is the reason behind the emergence of influencer marketing. Today, this particular trend has already become significant because of social media. Now it is everywhere, and the eCommerce industry is taking immense advantage of this trend to sell its products compellingly. Influencers offer an immense opportunity to the brands they require to shine-on on all the prominent online channels.

Brands usually use the expertise and strategies of influencers to sell their products to a broader customer base. The emergence of social media and social commerce has provided an advantage to the influencers to make themselves essential for eCommerce brands in terms of executing promotions and brand awareness. An influencer basically promotes your products and tries to influence the customers to buy them. This practice can increase your overall sales and revenue. In this blog, you will get to know a piece of detailed information about influencer marketing and the latest trends in 2022.

What is Influencer Marketing?

Before moving any further, knowing what influencer marketing means is essential. Influencer marketing enables you to reach out to customers you can not attain through traditional advertising. As per a recent survey, more than 75% of customers make a purchase based on an influencer’s recommendations. Currently, brands are investing a hefty amount of money in influencers instead of traditional marketing. Thus, getting along with influencer marketing is essential to become competitive and generate impeccable revenue. Believe it or not, influencer marketing helps build trust among the customers for your brand and can drive effective and impressive results. It can be a great way to reach your business objectives and even reduce expenses for other advertisements. Let’s get down and find out the latest trends and types of influencer marketing.

Types of Influencer Marketing

1. Mega Influencers

Among every type of influencer, mega influencers have the highest reach, with more than a million followers. They seem to be quite active on social media platforms, whether it is Instagram, Facebook, Youtube, Twitter, Pinterest, etc. Mega influencers carry a celebrity status due to an enormous number of followers on their social media pages and accounts. Such influencers can generate millions of engagement quickly, making them alluring for eCommerce brands. There are so many trending eCommerce brands in the market who are leveraging influencer marketing.

However, everyone can not afford mega influencers because they are highly expensive. Still, brands are spending a lot on mega influencers to make their market presence and provide immense exposure to their products on social media. Kusha Kapila, Mithila Palikar, Gaurav Taneja, and Komal Pandey are some names who are considered mega influencers in India.

2. Macro-Influencers

Macro-influencers are one step below mega influencers and acquire followers between 1 million to 5 million on social media platforms. However, these types of influencers have a more significant number of followers. Still, they can only engage a particular number of customers via their presence on the internet through professional blogging or vlogging. Generally, television actors, celebrities, political leaders, and singers fall into the category of macro influencers.

They use their image and reputation to attain an enormous number of followers on social media, and brands can expect a huge price tag from them. However, macro influencers can help you to promote your brand among millions of customers. Still, you may not get an enticing engagement rate from them because they do not get engaged with their followers on a daily basis as mega influencers do.

3. Mid-Tier Influencers

Influencers that have not more than 500k followers are known as mid-tier influencers. They may not have celebrity status, yet they have a powerful grip over their followers and are trusted by their followers. If, as an eCommerce brand, you want to reach out to a broader range of customers and acquire more engagement, you should consider mid-tier influencers. Now you must be wondering how it is possible; that these influencers are prone to create more engaging content than any maga or macro influencer. They have a friendly relationship with their followers and present themselves as they actually are. They always try to establish a transparent relationship between them and their followers. Kabita Singh, Karan Dua, Rohit Dawersar, and Sahil Khan are some mid-tier influencers who have astonishing engagement with their followers.

4. Micro-Influencer

Micro-influencers have a range of followers between 10-100k. Although, this number doesn’t define their popularity because they have a solid and intimate relationship with their followers. Such influencers tend to be leaders in their fields such as beauty, fashion, fitness, marketing, etc. They have their reach among the ordinary people of society. Thus, it can become more accessible for eCommerce brands to reach out to customers from small cities as well. A survey says that more than 65% of customers are likely to buy products recommended by a micro-influencer.

However, as an eCommerce brand, if you want to make the most of influencer marketing, you need to take care of several eCommerce aspects: the quality of your product, presentation of your product, and availability of your products. To ensure the availability and presentation, you can take the help of brand-centric eCommerce software such as etraKY BS. It can notify you about your stock and helps in enhancing your product listing quality.

5. Nano Influencer

Influencers who don’t acquire more than 10k followers are known as nano influencers. If you are in the initial phase of establishing your eCommerce brand, you can take the help of nano influencers because it will be a cost-effective option for you. Nano influencers have a strong connection with customers from their local communities. As an influencer, they ensure that their followers share their products with their family and friends. They are more likely to create authentic content for their followers.

Latest Trends of Influencer Marketing

• Influencers do not only want to be on any specific social media, but they are more likely to appear on multiple platforms. They have loyal followers who follow them wherever they appear. Successful influencers have a robust customer base and do not rely on any individual platform. They are creators and not just YouTubers or Instagrammers.
  
  
• Influencers are more into emphasizing the video and audio content instead of influencing through an image or text. Due to the improved bandwidth service, the internet is in everyone’s hands, 5G networks are thriving around the globe, and customers have access to see more video and audio content. Creative influencers can now influence their followers via innovative video and audio content on Facebook, Instagram, Youtube, and even on Twitter.
  
  
• Live shopping has become one of the latest influencer marketing trends, and it will snowball in the coming years. Influencers sell any specific product on their Instagram and Facebook pages during the live shopping session. As an eCommerce brand, you can attain the advantage of this latest trend by associating with a top-notch influencer.
  
  
• This year, nano and micro-influencers will get more love because they can easily influence their followers through authenticity. They are more prone to increase engagement even with a less number of followers on social media platforms. Brands are associating more with such influencers because they prove cost-effective yet helpful.

• Influencers can become more specific in terms of promoting products or services on their social media pages. For instance, if an influencer is a dietician, they may focus more on promoting products related to a healthy lifestyle, such as protein powder, health supplements, organic foods, and sugar-free or gluten-free foods. It can be challenging for influencers also as they need to make sure that for what they are more passionate about.

Conclusion

Thus, you might have gotten an idea about influencer marketing and its latest trends. Influencer marketing is no more a new baby in the marketing industry; most of us are now aware of it. As an eCommerce brand, you can also associate with any influencer as per the type and nature of your product. It can help you generate efficient leads, increase your customer base, gradually increase your sales, and add more value to your business. Instead of investing a hefty amount in other advertising tactics, it is better to take the help of influencer marketing. However, any influencer can only help you when your listing and stocks are up to date. A stock availability software can be a watchdog of your stocks and never let you get into the Oos(out-of-stock) situation. In this regard, etraKY BS can help you effectively.

The e-commerce industry provides various product category options to brands and sellers to sell their products on marketplaces. However, there are many categories available to select and sell products on multiple eCommerce platforms but in terms of generating revenue and winning the trust of the new customers, you require to remarkably increase the credibility of your brand. It is because customers nowadays prefer to only shop for products from a well-established famous brand. That is why it is essential to build a remarkable and recognizable brand to increase the success of your business. Productively representing your brand is quite imperative because customers are aware of the importance of brands. For instance, have to ever thought of why consumers prefer Amul butter over any other butter brand? It’s easy to answer because of the quality and trust.

The marketing and promotional approach of Amul or any other brand is the key to their success. If you think selling only quality products is enough to increase your sales, hold on, its’ not. To sell quality products, you need to intensify the representation of your brand also. A good representation skill can let you attract millions of customers, and it can become a compelling way to build your online presence. This blog has mentioned some prerequisite ways to build your remarkable brand.

Ways That Help in Building Online Brand

Believe it or not but building an eCommerce brand is essential for the rapid growth of your online business. Strong branding can help your brand to stand out from the crowd, and customers may choose you over your competitors. It can lead you to attain sustainable growth, and once the customers start knowing about your brand, they can prefer to buy from you and may become loyal customers. Winning the trust of your customers depends on how well you have built your online brand. Here we are mentioning some of the great ways to build a successful online brand.

Determine Your Vision

Vision is the critical factor in terms of establishing a remarkable brand. Without a vision, you can not take a step towards success. A brand’s vision should be what your brand works to deliver to your customers and generate revenue. Your vision should be effective and efficient. It’s well and good if you already know your vision, but if you don’t know, then you have to go back and think about what inspired you to launch your own brand and why you are into this business, or maybe you should think about what exactly you want to deliver your customers. Once your vision gets clarified, it will be easier for you to start building your online brand.

Showcase the Key Benefits of Your Brand

In today’s world, before selling a product online or even offline, it is essential to make customers aware of its benefits. Without knowing the benefits, customers may not come forward and buy your products. So in terms of establishing a successful brand, you need to showcase your product’s key benefits to your customers. To specify the benefits, you can use the product description section to add all the essential beneficial information into the description accurately. You can add all the benefits in bullet points in the description itself. Specifying the benefits in bullet points can make it readable for your customers. To implement it successfully, you can take the help listing quality analysis software such as etraKY BS. It can help you in enhancing the quality of your product listing and notifies you if anything goes wrong regarding the listing.

Classify Your Targeted Customers

Identifying and focusing on the right targeted customers is fundamental in building a remarkable online brand presence. You may struggle even if you are selling a terrific product without determining your targeted customers. We will say that before deciding what product you want to sell, you should first target your customers, and then, according to their requirements and past shopping behavior, you can take a step forward and make the right decision about launching your brand. It will help if you go deeper into your targeted customers’ current requirements. Identify their pain areas and their search behavior as well. Such practice can help you fulfill customers’ demands and let your brand reach millions of eyes.

Spotlight Should be on Product Quality

As an eCommerce Brand, you should always be honest about the quality of your product. You may launch a poor-quality product with a considerable buzz, but it can not last forever. In the end, the customer always looks forward to buying good quality products. Selling one good quality product is far better than selling several poor quality products. Focusing more on a single product’s high quality can help you establish your brand credibility along with an enormous customer base. Like a physical store, customers can’t analyze the product while shopping for any product from an eCommerce platform. They do not trust online brands easily until or unless it provides them with a good quality product.

List Your Products in an Accurate Manner

Representation is something that can attract more and more customers to your product. So it should be done correctly every time you list a product on any eCommerce marketplace. During listing your products on various channels, you need to ensure that if you have added an elaborative description, relevant titles, good quality images, videos, etc. While listing your products, adding relevant keywords to your description and titles is essential. Keywords can help your customers to locate your products quickly. If you cannot implement this step accurately, you can take the help of any listing quality analysis software available in the market. It can notify you every time your listing goes incorrect.

So these are some of the prerequisite ways to build a remarkable online brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need to analyze every aspect of this eCommerce business closely.

Conclusion

To build a remarkable online brand, you must indulge in the above-mentioned spectacular ways. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should make sure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.

To start an eCommerce business in a full-fledged manner, it is essential to implement automation with it. Every aspect of online business should be handled effectively. There are multiple tasks that you need to handle on a daily basis if you are in the process of establishing your eCommerce brand or have already started your journey. Managing stocks, payments, maintaining pricing across channels, implementing accurate product listing, etc., can not be done effectively without automation. It may require a lot of time and effort to manage all these aspects of this massive industry if you think you can do it manually or in a traditional way.

It doesn’t matter how hard you work to make your brand stand out in this competitive world. All that matters is how effectively you are executing every step and how well you are serving your customers. During the expansion of your business, you may experience the need for automation automatically. Without taking the help of automation, the rapid growth of your business might get stuck. It will help if you are assured that you are selling the right products and efficiently fulfilling the customer’s demand. In this blog, you will learn about multiple startling ways to automate your eCommerce business and its requirements.

Why Do You Need to Automate Your Online Business

Since we entered the compelling world of digitalization, customer expectations have become higher than ever before. They want everything in an appropriate and well-managed manner. Automation is the need of this hour to provide dynamic customer service and manage your business efficiently. Today, various software available in the market has compelling automation capabilities to enhance every aspect of your online business. Let’s concentrate on some of the astonishing ways to provide automation to your eCommerce business.

Spectacular Ways to Automate Your eCommerce Business

Manage Your Reviews & Feedback

As an eCommerce brand, you must know the importance of reviews and feedback. It has the capabilities to make or break your entire business. While shopping for any online products, more than 65% of customers rely on online reviews. If they find that your products contain various positive reviews, they can buy the product in one go. On the other hand, even if you are selling a great quality product, but you do not have positive reviews or there are no reviews at all, it can drastically affect the shopping decision of customers.

To escape such a situation, you need to encourage your customers to leave their valuable feedback after making a purchase. In this regard, you should send them emails and messages from various mediums. But the most critical factor is whether you are managing your reviews or not. Take it straight; you can not manage your reviews without automation. An analytical software such as etraKY BS with the review management feature along with various other features can help you with it. It can manage all reviews in a single dashboard and let you concentrate on each feedback. To know more about the review management system, you can click on this link.

Keep an Eye on Your Stocks

Traditionally managing your stocks can put you in the situation of Oos (out-of-stock), and such a situation can disappoint your customers and may weaken their trust in your brand. But on the other hand, if you implement automation to this aspect of your business, you can not only generate ultimate revenue but also build a solid customer base. Several software in the market works as a stock availability monitoring tool. It works as a watchdog and keeps track of your stocks effectively, and such software sends you a notification every time a product gets out of stock or back in stock.

In this way, you can keep your stock updated and can provide a pleasant shopping experience to your customers. Such automation is necessary to stay competitive in the market because once a customer experiences the Oos situation, they can quickly switch to your competitors.

Re-Target The Abandoned Cart Customers

According to the latest survey, approximately 72% of shopping carts get abandoned by customers because of various reasons. However, by taking the help of automated software, you can re-target those customers to come back and complete the checkout process. There is multiple powerful software available in the market that automatically reminds the customers about their abandoned carts. In this process, all you must do is integrate your ERP system with such software that can automatically send emails regarding the abandoned carts to every customer. Sending manual emails to every customer is a time taking process, so it’s better to take the help of automation.

Analyze the Every Move of Your Competitor

In the process of generating tremendous sales and building a vast customer base, you must keep an eye on every move of your competitors. It can affect your business if you do not analyze their strategy and offer something more specific to your customers in comparison to your competitors. But how will you do that? It is pretty tough to know every move of your competitors without taking the help of any robust competitor tracking tool. Such software can work effectively and provide accurate results by analyzing every move of your competitors. This kind of automation can effectively let your business survive in this fiercely competitive era of eCommerce. Apart from that, such automation can also help you stay competitive and intensify your overall business growth.

Accurate Product Listing

As a brand or seller, you need to list your products on multiple eCommerce platforms before you start selling them. You need automation to execute this process successfully by adding high-resolution images, elaborative descriptions, and engaging product titles and videos to your product page. You should do this part of the eCommerce business appropriately because it lets your product appear in the search results on multiple platforms. Adding relevant or top searched keywords with descriptions and titles is required to make your products searchable.

However, we are all human, and we are prone to make mistakes, but a single mistake regarding the listing process can have an adverse effect on your online brand. However, with the help of listing quality analytics software, you can execute this aspect accurately. Such software can notify you whenever a listing goes incorrect or requires any enhancement.

Conclusion

Thus, these are some of the fundamental reasons why you need to automate your eCommerce business and how you can automate it. In today’s world, speed matters a lot; none of the businesses can survive for a longer time without automation. This scenario is not only in the eCommerce industry but also in other industries. Automation is the only way to help your business expand and flourish to meet the deadline and serve your customers dynamically. Customers prefer online shopping because they can buy almost anything sitting in their comfort zone.

They want their order delivered to their doorstep as quickly as possible. To meet such expectations of your valuable customers, you need automation in your online business. As mentioned above, various software available today can automate the various aspects of your business.