How to Improve Product Reviews in eCommerce Marketplace

Introduction

Reviews are the feedback of potential customers who have already purchased a brands’ product. Brands have to take accountability towards these reviews to retain the customers’ purchase interest and make them feel connected. In online platforms like Flipkart, Myntra, Amazon marketplace, etc., customers are provided with product reviews before buying the product. This specialty of the eCommerce industry facilitates the customers to have transparency between them and the brand. It would be best if you time and again monitor and address the issues efficiently. 

Online Brands can gain better customer attention and conversion rates on a large scale with smart tracking and management solutions. If they know the faulty areas and ineffectiveness of your team in their historical and current performance data, you can build omnichannel connectivity with consistency and enjoy fruitful results. 

Brands are aware of the fact that their customers will only make up their minds to buy the product if the product review is impressive. This does not mean a product needs to have five stars always or only positive reviews. This means a brand must know how to manage their product reviews to improve product reviews. There are specific steps a brand can apply to have a command over the customers and product reviews. 

Tricks to Improve Product Sentiment in Online Marketplace

• Ask Customers to Provide Feedback 

It is essential to know how your customers are thinking about your brands’ product after the purchase. This helps the brand know their real efficiency, the chance of market control, and potential customers’ expectations in one go. Along with this, brands also learn the things their product is deficient in ( for example, product quality, ineffective order fulfillment, or shipment damages). This could be in terms of quality or quantity. It allows brands to constantly keep an updated customer experience with varieties to analyze their product performance compared to other rival products effectively. You can also engage the potential customers and give them space to share their point of view to make them feel that the brand cares about them too.

• Email Marketing

When you fulfill an order, send an instant email notification to inform the customers stating the steps to floating feedback in the given section. It is also a way to promote your product through email and gain customers’ engagement. This is a direct message technique to connect with the buyers and let them know your after-service efforts. Your consideration of the customer’s experience after the purchase also encourages your business with better future insights. In this way, you may counter some complaints and leave a few product categories to keep them continuing with their shopping. This is also an easier method to give a rating or review on a product than other methods used. 

• Display Products’ Ratings & Reviews Upfront

Allow products’ average ratings and reviews to be in front of the other consumers. In this way, you may create trust and relevancy among the buyer community. Every customer does visit the product listing to judge from its existing performance with ratings. This is a primary section a customer looks upon after viewing product pricing. This means you cannot miss the disclosure provided by many brands to make them look genuine. If you want to influence your target buyers, focus on building your product listing quality impressively and influential. And in this, reviews and ratings play an important role. 

• Utilize the Reviews Section for Conversions

As far as the reviews are concerned, they also hold some keywords that may match other customers’ searches. In eCommerce marketplaces, there are keywords that a listing possesses to build a good Share of Search and Product visibility. Brands add product descriptions and titles, including customized and researched keywords. Along with this, you may benefit from the feedback sections’ keywords also. Brands can enjoy good conversion opportunities because of reviews like “best quality earphones” or “loved the: brown leather jacket” and more.

• Consider and Manage Negative Reviews

You must have experienced that a negative review is easier to get than a positive one. This is because no one bothers to let you know that they loved your product. In contrast, they must drop a comment saying “the worst experience with this product.” But this should not frighten you while operating in multichannel. Here, you could apply product ratings & review eCommerce tracking tools. This tool could help you manage your negative reviews to keep you standardized. Counter such feedback with apologies and provide an instant action plan. You may also get the benefit from an automated tracking solution to expose a balanced and organic listing for omnichannel. You can see the product sentiments in a solitary dashboard to analyze your upcoming strategy effectively. 

• Communicate with Buyers

When you ask your customers to give feedback on call, text message, or eMail, do not forget to thank them for their time and effort after getting a review. Try to connect with your buyers who have negative feedback on special notes to realize their notion of reliability and credibility with the brand. They must not feel cheated after purchasing the product. Hence, this trick could help you better understand their issues and manage them henceforth. This would also grant you the ease of doing a business with retained customers and new customers who are eventually happy and satisfied by the brand. 

End Thought

It is not always possible to make everyone happy in one go. Instead, it is possible to understand, analyze, and improve each of their interests to work accordingly. In a competitive marketplace, a brand must be ready with a perfect power bag that can also give them the strength to tackle reviews and rating stress. This complex task requires patience and instant assistance (smart business tracking solution). 

You may attain everything you wish to in a business, but at times, consistency and perseverance are what you need to establish first. In the case of product sentiment tracking, these all are signs that let you approach each type of customer you deal with and gain an improved brand image with impressive feedback. Remember, the brands which satisfy the costumes are the only lions of the jungle.