Introduction

In eCommerce, tracking tools have made an identity among all the online brands that have not seen such an advancement related to their operation control mechanism. Now that it is known to many that brands are looking after every activity their associates and assets are performing, this adoption has seen a hike. 

Introduction to etraky BS Vs. Jungle Scout

Impressively over a long year’s Jungle Scout has made a strong market in the eCommerce business tracking. This tracking system is well known for its reports on business operational concerns. But the time has changed, which has created a few business gaps in the market. 

Meanwhile, etraky BS is also incredibly serving its clients with the best service of track records for over 690 online brands. Not only this, but they have also added a few exclusive characteristics which are still not provided by any other tracking tool operating in the entire globe. 

Are you curious to know the significant differences between etraKY BS and Jungle Scout over tracking metrics? Check this out below.

Features Both Offers

Feature 1: On Omnichannel 

Etraky BS is a popular tracking tool because of its omni-channel presence. It implies that etraky allows brands to track metrics on Amazon and overall online channels. Whether it’s Amazon or Flipkart or Messho, or any online platform, simultaneous tracking metrics can be accessed by the brands on a real-time basis. Brands who want to track their products, sellers, or stocks on any multichannel may choose etraky BS over Jungle Scout.

Jungle Scout is a specialized tracking system for Amazon only. That means it does not allow tracing activities of any business segment other than Amazon marketplace sellers. It restricts the brands from operating and maintaining the standard over multi channel platforms. That can be implemented if you are only working on Amazon. 

Feature 2: Location-wise Analytics

Etraky BS is known for its uniqueness in providing location-wise tracking analytics. Here, brands could track the actions of their seller, report, or product by following sellers’ locations anywhere in the world. This feature has helped many brands associated with the tool take over their rivals’ markets and enjoy a standardized marketing experience. This feature is itself a significant advantage ( closest sellers to reduce logistics cost, sellers’ location demands, product fill rate frequency, etc.) that is availed by only brands who have implemented etraky BS as their tracking assistance. 

On the other hand, Jungle Scout fails to benefit the associated brands with location-wise reports. They give reports on stock availability, product performance, conversion and fill rates, etc but only for sellers who are added by the brands. If any seller is in proximity with the brands’ warehouse or is losing out on conversions as per their places’ demands, no entries would be made. 

Feature 3: Alerts Technique

Alerts are the primary need for any online brand. Etraky BS has a particular way to let their clients know who violated what when their stocks went unavailable or who is the real culprit behind the low sales rate through an instant WhatsApp and Mail notification. This type of alert is new in the business, not provided by any other eCommerce tracking software. This allows the brands to instantly know the listing hijackers and price breaches in a fraction of seconds and react against them accordingly. 

Jungle Scout is also good with its alerts which are instant and accurate regarding the price violations and listing hijacks. If any other seller takes brands’ listing space or Buy Box, they notify the client at that moment itself. But this is only done through mail sent to you for Amazon violations. And if you miss it, you may lose your brand hygiene in that minute itself which would create hardship to recover quickly. 

Feature 4: Historical Metrics

Etraky BS has a dashboard that shows brands their history of operations. In this, you may find your past data on OOS, Fill rates, sales rate, the share of search, buy box opportunities, etc, on a single center. Also, you may make a comprehensive comparison of your implemented methodology and the outcome you were expecting effectively. 

Jungle Scout in this subject lacks the accuracy and ease of understanding that is needed for brands who do not want high technical accessibility to decode the reports. They also offer historical metrics but limit the umbrellas to only stocks and keywords. They do not provide other data as compared to etraky BS.

Feature 5: Unlimited Keyword Research

Etraky BS is a giant platform that offers infinite research power on any platform as many times as a brand wants. You may add several keywords in the dashboard to check whether they are on the top trending list. Also, you may access the historical search volume of keywords to make your listing the best of all. The tool also offers a customized and researched set of keywords to include in the brands’ product listing to facilitate better results. 

Jungle Scout lets brands know which keyword is in trend and seeks the most fantastic attention. If you are somewhere in the middle to understand the best suitable keywords for your particular product, you may add specific keywords for the assigned number of times. This practice is done by many brands through their assistance and has shown an incredible outcome, but if you are completely blank on adding keywords, this tool is not fit for you.

End Thoughts

We have covered a long way to determine which tool is suitable for whom. If you are only on Amazon, you may choose Jungle Scout to track your concerned business parameters. But if you are a multichannel operating brand, do not take a second thought to apply etraky BS as your back-office tracking tool. 

Although both the tools have built good trust and credibility among their target clients, you have to be confident and wise in choosing the right fit and help you achieve your goals with flying colors.