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When it comes to top prominent eCommerce platforms in India, Flipkart is one of the considerable ones that many sellers prefer to sell their products on. However, sellers must follow some of the essential rules that can help them sell their products on this platform. This excellent platform came into existence in the year 2007. By providing benefits and services supremely to millions of customers, this eComm channel has marked a presence in the heart of every customer. That is why Flipkart has no lesser customer base than any other prominent marketplace in India.

It provided its services to PAN India and gained a compelling reputation among eCommerce sellers. Being a trusted online platform, it has an enormous customer base and encourages sellers to improve their selling skills and profitability with it. Due to its Indian origin, online customers around India believe it to be more authentic and affordable than any other online site. It offers customers an assortment of products and looks out for sellers who can dedicate themselves to acquiring their professional goals and follow Flipkart’s selling policies with steps. In this manner, before you start selling products, you, as a seller, need to list your products appropriately and precisely. This blog has mentioned some astonishing ways to list your products on this platform seamlessly.

Follow These Essential Steps to List Products on Flipkart

To list products on Flipkart, you need to follow these essential steps.

• You need to visit the “my listings” section in your Flipkart seller account.
• Now select the “add new listing” option on your listing management page, and then you can select “add a single listing.”
• Then you need to select a relevant product category that Flipkart approves. If you want to attain another category, you must take approval from this platform.
• After that, you must select a brand for listing and cataloging your products. You can view the approved brand under “brand selection” .
• You can also use the search box to look for a significant brand for your product.
• Now select the right brand name and create a new listing.
• After this, you have to fill in the sections such as product descriptions, images, titles, prices, stock, and shipping details.

To list your products effectively, you can take the help of a listing quality analysis software to help you enhance your product description, images, titles, etc. Listing your products on this platform is divided into three sections.

Section 1

The first section of the product listing on Flipkart involves price, shipping, and inventory information. You will find that these aspects have almost 26 attributes for a single product that are divided into 9 sub-headings, and each has mandatory and optional sections to fill. Here are a few tips on them to fill in the details without any errors.

Listing Details: As a Flipkart seller, you must provide your SKU ID (Seller Keeping Unit) to sell your product on this platform. You can see it in an alphanumeric identifier form.

Status: It is precisely for your listing status. You have to select “active,” and then your listings will be marked active to sell your products further on this platform. Customers can not have access to buy products from an inactive product listing.

Pricing Details: At this step, you need to implement a maximum retail price of your product in INR. Along with this, you also need to provide your selling price details at which rate you want to sell your products on Flipkart. It should always be below the product’s actual price.

Inventory Details: In this section, if you have opted for Flipkart fulfillment services, you must select a third-party seller or manufacturer from the “seller smart” option. After that, you need to fill in the details of the procurement type; it involves how you procure the inventory to fulfill the order requirements. Here you need to select in-stock from the main menu. Now, a seller will be required to fill in the procurement SLA (service legal agreement), which is the time you will require to ensure that your product is ready to ship. At Flipkart shipping, the acceptable value is for two days. At last, you need to fill in the details of your stocks; here, you need to provide several products to select that you want to sell.

Shipping Details: This category needs to provide essential information about who will dispatch or ship your order to the customers. Here it is recommended to select Flipkart because other options may show errors.

Section 2

Section 2 is wholly dedicated to additional product descriptions. However, it is an optional yet necessary section for sellers. This optional section in Flipkart’s product listing has 29 attributes divided into four categories. You can skip this section, but providing relevant additional details about your products can help Flipkart and customers better understand your product specifications and features. Thus, it can help in adding tremendous value to your online business. This section has three subheadings:

General: In this subheading, you can provide some general specifications of your product, such as elaborative descriptions, keywords, and other essential information.

Dimension: To list products on Flipkart here, you need to provide the details of your product’s height, width, depth, weight, and some other applicable information regarding the measurements.

Box: At these subheadings, you need to provide information about the packaging box, such as mentioning the product name and other details about products that will be delivered to the customers in a single package.

Section 3

It is the final and most crucial section of product listing on Flipkart. Images are the core of selling online products because it is the one and the only aspect that attracts customers easily and quickly. Suppose your products have a clear, high-resolution image that is easily accessible to customers. It can surprisingly increase your sales, and even, at some point, it can minimize the return rate also. At Flipkart, you can add more than thirteen images of your products. You can upload images of your products from various angles, such as front, back, bottom, and upside. However, the image resolution should not be less than 500×500 pixels. Always consider proper lighting while taking pictures of your products, or you can hire a professional to photoshoot your products. In this section, you can also upload other relevant creatives and infographics to your products.

Conclusion

So these are some of the compelling steps to list your products on Flipkart. You can complete this process effectively by following the product listing steps. On this platform, product attributes can vary as per the selection of product category; however, most fields are identical for the categories on this platform. Double-check your listings once you go through all these sections because it is imperative for your sales. An incorrect listing can drastically affect your business, and you may lose your customers and your chance to sell your products on this eCommerce marketplace. To enhance your listing quality, you can take the help of some listing analysis software such as etraKY BS. It notifies you whenever a listing goes wrong, and you can quickly enhance them.

While associating with a business, especially with eCommerce, you have to face many ups and downs. You have to take strategic and wise steps to eliminate various failures. This industry will not accept you with your failures, so you have to ensure that you are on the right track. In an online business, the key to attracting your customers is offering them magnificent products that they may desire and want to buy in the first place.

Well, it may sound accessible to you, but the hardcore reality is it’s not that easy. There are so many brands in the market that have experienced severe product failures. Product failures are not only the tale of small brands, but leading brands have also experienced this scenario. According to recent research by Harvard Business school, more than thirty thousand products get launched every year, and 92% of them fail.

But regardless of this harsh reality, you still have the chance to make your product launches successful with the help of listing analysis software. Do not lose hope because this is not the world’s end; various tested strategies can help you launch your product successfully on diversified marketplaces. In this blog, we will not only talk about the reasons for product failure but also mention various tips that can make your product launch successful.

Several Reasons Behind Product Launch Failure

A new product launch is not related to your existence in the eCommerce market. Every time you launch a new product, you must look for its various aspects. A successful product launch requires the right product, timing, and ultimate branding and promotions. In the following steps, we will mention some of the specific reasons that make your product launch fail.

Product is not Usable for Customers

Before launching a product on an eCommerce platform, you need to analyze whether it is helpful for your target customers or not. Remember that any product you launch is for customers, and if it is not helpful for them, they will not buy it, and as a result, your product launch may fail. For example, a famous ketchup brand, “HEINZ,” launched purple ketchup a few years back and experienced severe failure. It’s because customers want their ketchup to be red, not purple.

It is human psychology, and once they make up their mind about a specific product, it can become difficult to change that. Just because others are taking a chance and doing experiments doesn’t mean you also have to do that. A successful product launch requires deep research on customer behavior and preferences. You need to know what they want and provide exactly what they want.

Product Launch Timing is Not Right

Launching a product requires proper timing, though. Suppose you launch a range of festive attire during the non-festive season; why will customers buy that? That is why timing is also essential for a successful product launch. You should launch your product at the right time when customers require it the most. It will be best if you hit the iron when it is hot; basically, launch your products during the peak times when customers will be in the foundation of it, or they may feel the requirement of that specific product. Wrong timing can ruin all your hard work, so be wise and precise while choosing the right time for a product launch.

Not Listing Your Products Appropriately

As an eCommerce brand or a seller must be aware of the fact that while launching your products on eCommerce platforms, you are required to list them appropriately. Product listing is the most crucial aspect of any eCommerce product launch, and you can not take a chance in this manner. A product listing process includes adding precise and informative product descriptions, high-resolution images, videos, and product titles or names. Hence, your product description should be informative as customers must get to know what this product is all about. A high-resolution image will help the customer to analyze the product in a better way. To enhance the listing process, a listing analysis software can help you tremendously. Software like etraKY BS has this remarkable feature to keep you posted whenever a product listing goes wrong, and you can make changes accordingly.

Tips to Make Your Product Launch a Successful Affair

Launch a Value Added Product

A customer will never buy your product if it is not proven to be a problem solver. Thus, a little market research can provide you with enough information about the significant problems of customers. First of all, you have to decide who your target customers are, think about their problems, and try to produce a product that can add value to their life. It is vital to dig deep into what customers exactly want. Once you develop clarity on this, you will be able to make a mindful decision about the nature of your product. This tip can help you immensely while launching a product successfully.

Create a Buzz Before Launch

Let customers know what you will launch; a creative way of promoting can help create a buzz about your product. Promote your products on social media platforms such as Facebook and Instagram and let them know what is coming their way. Promotional content should be attractive and quirky. In this regard, you can also use social media influencers’ help. Influencer marketing is the need of the hour as they have millions of followers, and promoting your products to them can increase the chance of a successful product launch. You can also create a buzz by getting into email marketing.

Keep Your Stocks Up to Date

Usually, when brands or sellers launch a new product, they produce a small amount of product to save their investments. But, if your product hits the customer’s requirements and they want to buy more, you won’t be able to fulfill their requirements if it is not in your stock. If the customer experiences the out-of-stock situation in the initial period of your launch, they might get dissatisfied and may not turn back again. So to skip this situation, you can take the help of stock availability software. It can eliminate the chance of an OOS situation and increase your customers’ satisfaction level.

Conclusion

Hope you have understood better what you require to make your product launch successful. A good timing, product listing ability, creating buzz, and value-added products are the keys to success. These can make your eCommerce business sustainable and profitable in the long run. Remember, you are not the only one in this race; competition is getting more challenging every day. Thus, it requires a thoughtful mind and robust software to tackle such a situation. If we talk about the software, you can take the help of listing analysis software to make the most of this eCommerce business.

This is the era of digitization, and subscriptions are a great idea to attain more customers these days. Customers are more likely to take the service of subscriptions, whether it is for Netflix or a product they use daily. The subscription box business is the new buzz in the eCommerce industry as well, and brands are making most of it to expand their business and generate higher revenue. During the pandemic, the subscription box business has become a significant business idea for eCommerce joints. Customers prefer to take the subscription instead of buying the same product repeatedly. The eCommerce sales increased by more than 40% in 2020, and it is expected to increase by more than 60% by the end of 2023.

The reason behind this impeccable growth is that customers find it more convenient and worth the money. According to market experts, the subscription box business is a boon for eCommerce as subscribers spend more than two times compared to regular customers. However, if you are unaware of the subscription box business, this blog is meant for you. Here we will take you through the subscription box business and how you can take advantage of it for your eCommerce business.

What is a Subscription Box Business?

First of all, lets’ understand what a subscription is. In the simplest terms, we can say that subscription is a business model that allows customers to subscribe to a product or a service as per their requirements on a continual basis. Businesses mainly offer weekly, monthly and yearly subscriptions to their customers. Now, if we talk about the subscription box business, it is a business model that automatically ships out the customer’s product on a scheduled date. Subscription box business charges its customers on a monthly or yearly basis to continue their services to them. Customers prefer to get along with subscription-based services because they like to get personalized services or products. Subscription boxes are specifically popular among the young generations because they do not want to spend their time buying the same product repeatedly.

Hence, eCommerce brands can make the most of this opportunity to increase their revenue deliberately. To establish a subscription-based business, you need to offer something unique and robust to your customers that they might need in their daily life. More than that, you must represent your product perfectly on any eCommerce platform. For a perfect representation of your products, you can subscribe to listing quality analysis software such as etraKY BS. It can help you enhance your products’ images, descriptions, titles, etc.

Curation Subscription Box Business Model

A curation subscription box business model ships a choice of various products based on style and theme as per the customers’ preferences. It is the most basic SBB model that is quite famous among customers to buy apparel, gourmet food items, and beauty products. This subscription-based business model can help you to delight your customers by delivering them unique and personalized products. If you can provide top-quality products to your customers, they won’t hesitate to take your product subscription monthly or yearly. The curation subscription box business model can be highly profitable for your eCommerce business. It also allows you to promote new products and make them discoverable for your potential customers.

On the other hand, if we look into its negative factors, you may find it quite expensive because of its operational changes, including branding, packaging, and regular shipping. You should constantly update your stocks because a stock-out situation can put you in trouble. However, to escape such a situation, you can use stock availability software to keep an eye on your stocks and send your alert notification whenever a product gets out of stock or back in stock.

Replenishment Subscription Box Model

This subscription-based business model is about providing convenience and cost savings to the customers. The replenishment model refers to when customers replace products that they consistently use. This subscription-based model allows customers to automate their shopping for daily essentials such as razors, diapers, pet foods, etc. Several products do not need to be renewed regularly, so as a brand, you need to consider continuously selling those products that customers may require. In this business model, you can even sell a fresh new box of assorted vegetables and fruits.

You can even sell diet foods to those who prefer to follow an individual diet but fail to achieve their goals. This model has a higher conversion rate than the other subscription-based business model. On the other hand, the nature of the products that brands sell in association with this business model also helps in customer retention. However, to make it a successful affair, you must sell many products if you are acquiring this type of subscription box business model. We can say that profit margins are fragile in this model because you must sell many products at a lower price and offer discounts to your customers.

Membership Subscription Box Business Model

The name says it all, but we are explaining here what it is. A membership subscription box business model focuses on providing customers access to exclusive discounts and other perks. Amazon Prime membership is the perfect example of this business model. Customers not only get their products delivered as quickly as possible, but they also attain utmost satisfaction by purchasing a product at a discounted price. It is an excellent subscription business model to get along with to boost brand loyalty and increase your average order value.

Today Amazon, Flipkart, Myntra, Zomato, EazyDiner, and many other businesses are providing membership subscriptions to their customers. This business model attracts customers more than ever because they want to get the specific perks while shopping for any significant products from eCommerce platforms. This business model is a great way to build a great relationship with your customers and offer them an array of products in the future. However, this subscription-based business model requires an excellent time investment to offer something alluring to your customers to make their membership worthy.

Top Products Idea to Sell via Subscription Box Business

• Cooking boxes that offer customers the opportunity to make their new healthy dish with a given proportion of ingredients.
  
  
• Beauty products per the texture of the customer’s skin and daily beauty regime.
  
  
• You can also sell books, magazines, and journals daily, weekly, and monthly as an eCommerce brand.
  
  
• You can also sell baby diapers, baby foods, and products related to art and craft products on a subscription-based basis.
  
  
• Organic and gluten-free food products.
  
  
• You can sell daily grooming products for men and women, such as razors and sanitary napkins.
  
  

  Conclusion

  So, this is all about the subscription box business model you need to know initially if you want to get along with this trending business model. Suppose you want to try something unique to make your online business thrive. In that case, you can choose a subscription-based business model to attract more customers and generate guaranteed revenue. We are referring to guaranteed revenue because once customers subscribe to your products, they will only pay the total amount in the first place. You don’t have to face return issues or a common sale issue. No one can stop you from attaining immense success if you can serve well. All you need to do is take care of a few things, such as keep an eye on your stocks, enhance your product listing quality, and always watch out for your competitors.

Nothing comes easy in life; it requires hard work, an inventive strategy, and, last but not least, an investment. In a fundamental way, we can say that it takes a lot to establish an independent business to generate revenue. If we talk about an eCommerce business, it doesn’t require a hefty amount to start your journey. Still, if you want to expand your business and stay competitive, you should invest in marketing and promotions to let your online brand survive.

To make your online business profitable, spending a little to make your brand popular and attract customers to your business is necessary. In the process of establishing your business robustly, firstly, you need to increase your brand awareness so that customers come to know more about your products and further buy them. In this blog, you will learn about some astonishing ways to market your online products and generate enough revenue. Do not worry because many market ways don’t require a heavy investment. With a robust strategy and investment planning, you can achieve your goal tremendously. Let’s get in and find out what marketing strategies you can apply to your online business.

Six Successful Ways to Market Your Online Products

Determine a Robust SEO Strategy

SEO (Search Engine Optimization) is a collection of multiple things that helps online businesses to increase their rank in the search engine. One of the most critical factors is to add relevant keywords while listing your products on various marketplaces. Keywords play an efficient role in increasing the visibility of your product and making it appear in the search results. Suppose you are selling coffee online and it is not searchable in the search engines of multiple eCommerce platforms such as Amazon, Flipkart, Myntra, etc.; it will automatically minimize your sales and affect your overall business. However, a listing quality analysis software such as etraKY BS can help you in this regard. This software can let you know whether you have added the right keyword in the listing or not. You must understand this if you won’t add relevant keywords to your listing, your customers will not be able to locate your products.

Take Advantage of Email-Marketing

To promote your online brand successfully, you can implement email marketing. You may have to invest a little in this process, but once you start receiving the outcome, you won’t regret your decision. It is considered one of the powerful marketing aspects and a form of direct marketing. You must send your customers catchy and attractive emails during this marketing process. In this email, you need to brief them about your products and let them know how they can benefit them. It can help you with lead generation and brand awareness and build a great relationship with your customers. This strategy can also help you engage your customers with your brand and convince them to buy your products. Email marketing can also offer your customers a discount or coupon. It provides them a personalized experience, and there is the probability that they may become your loyal customers.

Collaborate with Social Media Influencers

The definition of an influencer has been changed today; celebrities or higher officials are not only an influencer. The parameters have been changed since the rapid use of social media. One can absolutely find everything on social media today. There are bloggers, journalists, entrepreneurs, and young social media savvy that work as an influencer. You can collaborate with them to promote your brand on social media platforms. You might be thinking about how these influencers can help your brand to promote. Well, these influencers have a gigantic number of followers on social media, so collaborating with them can help your brand reach out to many potential customers. However, an influencer doesn’t take complete responsibility for increasing your sales; all they do is just the promotion of your brand. There is a higher probability that it can increase your sales somehow.

Drive Customers Through PPC Advertising

PPC refers to Pay-Per-Click; it’s an effective form of advertising that offers you an opportunity to let your brand appear in the SERP (search engine result page). Whenever a potential customer types any significant keyword that matches your product, PPC ads will pop up your product. Now whenever a customer clicks on the ad, they will get redirected to your main product page. You need to pay the amount on the basis per click. Millions of brands use this marketing strategy to promote and increase revenue. But in the end, you have to accept the fact that this strategy also doesn’t consist of a guarantee that customers will surely buy your products. It can work if you present your product in a significant way on marketplaces by including elaborative description, title, and high-resolution images. However, you can take the help of any available brand analytics tool in the market. It can help you improve the quality of your listing on multiple eCommerce platforms.

Offer Discounts & Coupons

Who doesn’t like extra discounts and exclusive offers? Well, we all do, so you can use this marketing tactic to attract more customers during the initial stage of your eCommerce journey. You can offer discounts on your specific products and provide a coupon code to your customers. Apart from that, an offer of free shipping on a minimum order can also put the ball in your court. Apart from that, you can offer them a free product by ordering any specific one to increase your revenue and attract more customers. This marketing strategy always works because customers always like to buy something that comes with an offer.

Always keep a Check on Competitors

You should not underestimate your competitors’ capabilities to justify your struggle in establishing your brand and generating revenue. That is why it is vital to always keep a check on your competitors’ strategies and plans. Analyzing the weaknesses and strengths of their products can help you improve your products’ quality and services. This strategy can help you stay competitive in the market and drive impeccable revenue growth. A competitor tracking tool such as etraKY BS can help you tremendously with this.

Apart from these points mentioned above, you can also send newsletters and press releases to increase your brand awareness. You can also send sample products to your customers to attract their attention. For example, a beauty brand, Plum, is currently offering sample products to its customers to make their market presence. Customers will never deny taking the sample products because they also prefer trying new ones. So once they like the sample, they can order the product later.

Conclusion

When it comes to selling products on eCommerce platforms, you will require a solid customer base to generate more and more revenue. To focus on attracting new customers and keeping your existing customers with you. So if you have the budget, you must come along with the marketing tactics that offer tremendous benefits with a bit of investment. You can even start your marketing strategy by posting blogs on social media regarding your products. It can be a better way to start marketing your online products. More than everything, you need to understand that all your marketing strategies will work when your products can benefit your customers.

So firstly, you must have clarity on this; everything will work accordingly. After quality, the presentation of the products also matters a lot in the eCommerce industry. Hence, in this regard, you can take the help of any listing quality analytics software such as etraKY BS. It can help you add specific descriptions, titles, images, and videos while listing your products. In this way, you can represent your product outstandingly on any eCommerce platform.

Why would any of your products get sold on Amazon if customers have the option to buy the Amazon choice products? Well, you know the answer, right? Yes, at some point, you will be required to showcase your products as Amazon’s choice. If you are new to this industry and have not been aware of this term, this blog is just for you. You must know that some badge provides the assurance of product quality. That is why customers prefer to buy products that have this badge.

Nowadays, Amazon has become so giant and achieved tremendous credibility among customers. That is why Amazon’s choice products are the top-selling products on this eCommerce platform. To win the race, you can also take advantage of this credibility badge of Amazon. But it is not that easy; there are several criteria for attaining the Amazon choice badge for your products. In this blog, you will get to know the essential information regarding Amazon’s choice. So what are we waiting for? Let’s get in and find out why it is a requirement of online brands.

What is Amazon Choice?

Amazon choice is basically a badge that is provided by Amazon to any specific product when it has the best match to top-ranked keywords. Brands that achieve this badge for their products are considered Amazon’s recommendations. You can see it on the left corner of the product image or below the description. Amazon introduced this badge in 2015, along with the launch of Echo dot(Alexa), a voice recognition device. Amazon introduced it as Amazon’s choice product. Initially, it was an alternative to Alexa because of the issues in filtering the browser search results via voice. It was implemented to simplify and filter the product search results and display the most accurate product. Products with the Amazon choice badge have the most relevant and best keyword rankings. Today, in comparison to voice search Amazon’s choice is quicker and assists in sorting out the search problems. It has made it easier for customers to search for any specific product.

As an online brand, you must consider it and should add relevant keywords with your product’s description and title specifically. In this regard, etraKY BS, a listing quality analytics tool, can help you.

What are the Criteria for Amazon Choice Badge

Every best thing comes with several criteria to fulfill; the same is the case with Amazon Choice. It can help you in building a robust customer base and eventually helps in generating more revenue. You should know that this badge is a keyword-based spontaneous way to order products through a virtual assistant. So you need to add relevant keywords while listing your products on Amazon. Let’s have a look at those criteria

• Your product should be eligible for Prime.
• The quality of the product should always be high.
• All your listed products should be available in your stock.
• Products should be available for immediate shipping.
• It must have a low return rate in comparison to other products.
• Products must have high-quality images and videos.
• It should follow Amazon’s pricing criteria as well.
• Take the Amazon FBA service.
• Products must have positive reviews from customers.

Apart from all these, it will be best for your brand if your products fall into the category of best seller list. It can also help you in obtaining this badge for your online business. To fulfill these criteria successfully, you can take the help of listing quality analytical tools such as etraKY BS. This tool can help you enhance the quality of your product listing by sending you alerts regarding the images, descriptions, title, and keywords. Undoubtedly, this tool can help to achieve this badge efficiently.

How to Get an Amazon Choice Badge?

• Products Should be Eligible for Prime

To get this badge, you have to get prime eligibility for your products. As you know, Amazon’s choice works via Alexa, so it can only recognize products that are eligible for prime delivery. If your products don’t have this eligibility, they can not even consider Amazon’s choice. So before anything else, you have to become an Amazon prime seller. You can become one by signing up for the Fulfillment by Amazon (FBA) service. To make your product prime eligible, there is no other criteria that you need to follow. Once selecting the FBA service, all your products will automatically become Prime eligible.

• Keep an Eye on Your Stocks

Your products must be available in stock on a constant basis. Product unavailability can make you lose Amazon’s choice badge immediately. So you need to ensure the product availability 24×7. In this regard, you can take the help of stock availability monitoring tools such as etraKY BS. It works as a watchdog for your brand and alerts you immediately a product gets out of stock. As soon as you get the alert, you can refill your stock and save yourself from getting eliminated from this achievement. In the process of always ensuring product availability, you also need to make a smooth relationship with your manufacturers and vendors because delays from their end can impact your overall business.

• Try to Get More Positive Reviews

Your product has as many positive reviews, and it can take you closer to Amazon’s Choice badge. So always focus on getting more positive reviews for your products. On-time order delivery, good product quality, and attractive offers can help you attract customers, and lately, they can leave a positive review for you. You can follow them via email and request them to leave their valuable feedback on your product. Apart from that, you can also leave a note with the order asking for feedback. To know more about the reviews and ratings you can click here.

• Enhance Your Listing Quality

If Amazon sponsors your product, they must make sure that your product is enough to delight the shopping experience of their customers. This eCommerce giant never compromises on its service; they always want to make its customers happy. Thus, it only prefers to provide this badge to those sellers or brands who are following all the measures of the product listing. Thus your product should contain high-resolution images, elaborative descriptions, relevant keywords, a keyword-based product title, high-quality video, etc. Apart from that, you can also go to our SCRAP page and know more about this brand new tactic to take advantage of.

Conclusion

Now you must have an idea of what Amazon’s choice is and how you can get one. To get this badge, you must follow the steps as mentioned above. If you lack in any of the above criteria, you won’t be able to get this badge for your products and can miss out on outstanding sales and significant revenues. But on the other hand, achieving this badge for your brand can prove highly beneficial for you. It can enhance your brand credibility and popularity and increase your customer base. In terms of following the steps to get one, you must get along with a powerful brand analytical tool such as etraKY BS. This tool can help you enhance your product listing, ensure stock availability, and manage the reviews. So what are you looking for? Grab this tool and take your first step to achieve your brand’s Amazon’s Choice badge.

Amazon is undoubtedly a massive eCommerce platform that not only fulfills sellers’ requirements but also provides tremendous opportunities for sellers and brands to sell their products online. Since it is one of the massive online marketplaces, competition is also huge. Delivering good quality products to your customers is not enough to drive sales while selling your products on this platform. It requires a lot more tactics to make phenomenal sales.

Amazon provides advertising solutions to its sellers and brands to help you upsurge your sales. But sometimes, you can feel that it is also not enough, and the time has come when you need to look outside of Amazon advertising. According to a survey by Amazon, only 65% of customers search for specific products on Amazon. So it is time to think about 35% of customers not using the platform to search for a product. However, you can reach them by focusing on external traffic sources.

In this blog, we will tell you some of the spectacular ways to reach your potential customers by driving external traffic to your Amazon listing.

How to Drive External Traffic to Your Amazon Listing

As you know, there is a vast competition to run Amazon advertising and drive traffic. So the time has arrived when you need to go ahead and look for other ways to drive more customers to your Amazon listings. You can miss out on a heavy sale if you do not advertise your products on other websites besides Amazon. This way, external traffic is the best option to fetch customers to your Amazon listings. However, before driving traffic to your listings, it is essential to ensure their quality in terms of images, product description, involvement of SEO keywords, and videos. To enhance the quality of your listings, you can take advantage of any listing quality analytics tool such as etraKY BS. It can help you in effectively optimize the same. Remember, if your listing is not in an appropriate manner, you can not drive traffic.

Now let’s focus on how to drive external traffic to your Amazon listing properly.

Sponsored Display Ads by Amazon

Well, sponsored display ads are the latest version of Amazon PPC advertising. It helps you grow your online brand robustly on this eCommerce platform by engaging customers to make their purchases on and off Amazon. Technically, you can say that it is a self-made display ad that helps potential customers view your products on Amazon and display them on other websites and any third-party platform.

It can even provide you the advantage of displaying your ads on the competitor listings as well. In such a way, your customers will also be able to view your products on other websites. If they find the ad interesting, they will click on the link and redirect them to your product page on Amazon to buy that significant product. Amazon introduced this service in the year 2019. Across the country, it has been used by more than 30% of Amazon brands and sellers. It can help you to generate more revenue as well.

Social Media Marketing

In 2022, if you are still unaware of social media marketing, you may have experienced a failure in your online business. Today, social media platforms are used by millions of customers all around the world. It provides an immense opportunity to generate external traffic and attract other potential customers to buy your products. You can connect with a more extensive customer base through social media marketing and upsurge your brand awareness. It can be a terrific way to generate more sales as customers are already into their smartphones. You can promote your products on multiple social media platforms and apps. Individually, Facebook alone can help you in driving 25% of traffic to your product page. You can create your ads on this social media platform, and they can also appear on Instagram to give more views. It can also affect your overall sales.

Email Marketing

Email marketing is another fantastic way to drive traffic to your Amazon listing. Sending personalized emails to your valuable customers can attract their attention to your products. Email marketing should be on your priority list if you are an Amazon seller or a brand in this competitive era. You must know Amazon provides you with the “Manage your customer engagement tool” service. If you have access to this, you can send emails to your former and potential customers. It can be one of the perfect ways to re-advertise your products with personalized messages and special offers.

Influencer Marketing

Besides selling your products in a standard way, influencing customers to buy your products can also help drive external traffic to your Amazon listing. To implement this process successfully, you can take the help of several influencers with numerous followers on social media platforms. They can spread your brand’s awareness and help drive more traffic to your product listing page. They can even add the link to your product page on their home page and make it clickable for potential customers. So it will be best if you get associated with some highly recognized and professional influencers with solid followers.

Use the Power of Blogs

Apart from these four ways of driving traffic to your Amazon listing, you can also leverage the power of blogs and articles. There are so many bloggers available there who are linked with the Amazon associates program. You can take their help by making them write a blog regarding your product and adding the link to your listing page specifically in their blogs. It can help customers click on the link and land on your product page.

Conclusion

These are a few spectacular ways to help you drive more traffic to your Amazon listings. Applying these tactics can automatically hike up your sales and let your brand survive in this highly competitive eCommerce world. It can not only help you drive more customers but also spread the awareness of your brand. However, if you want to take advantage of external traffic, you must take care of the listing part. Adding high-resolution images, elaborative descriptions, SEO keywords in the product titles, and attractive videos are crucial aspects of a tremendous product listing. In such a way, etraKY BS is a listing quality score analytics tool to upgrade your product listing on Amazon. If your listing is up to date, you won’t fail in implementing this tactic of driving traffic. Hope this blog helps you in driving external traffic and making your online business flourish more than ever.

Over the past few decades, the shopping environment has massively changed. Previously customers enjoyed shopping at a brick-and-mortar store for all their requirements. Today, they are happy browsing various product categories online and making purchases according to their convenience and comfort. This shift in shopping trends has brought much betterment to the eCommerce industry in terms of revenue generation, customer base, and rapid business growth.

However, it has also put them in a critical situation to match the ever-upsurging, ever-evolving requirements and demands of the customers. According to the experienced optimizers across the country, eCommerce businesses can effectively sustain today’s market heat, manage their customer base, and ensure revenue growth by focusing more on modernized marketing strategies and investing their energies in eCommerce testing. It has the expertise to provide a seamless and effortless customer experience and your online business to succeed.

In this particular blog, we have mentioned exactly what eCommerce testing and testing checklist brands should follow.

What is eCommerce Testing and its Importance?

The eCommerce testing is usually applicable for D2C brands and prominent eCommerce marketplaces such as Amazon, Flipkart, Myntra, etc. eComm testing can be defined as testing multiple elements of an eCommerce website such as design, functionalities, product pages, designs, specifications, etc. The eCommerce testing can be used to analyze these aspects and ensure they are not affecting the performance of the platform or website in any possible way. When you do it correctly and consistently, it can enhance the overall customers’ experience and increase the revenue. Here we are explaining the importance of testing for an online business.

Upgrade Customer Engagement

You must know that eCommerce testing can help you analyze the proper hygiene of an elementary page of your website. It specifies which page element or functionality affects a customer’s onsite experience and helps you resolve the problems as quickly as possible. The better the customer experience, the more the website/platform engagement.

Develop Marketing Strategies

eCommerce testing encourages you to apply effective marketing strategies for your eCommerce website or platform. By analyzing the problem maker factors of your website, you may be able to engage more customers and assure their re-visit. The implementation of marketing strategies can become more effective and efficient than ever.

Upsurge Conversion Rates

When you are already testing almost every aspect of your eCommerce website and assuring a smooth customer experience through optimization, your conversion rate is automatically bound to increase rapidly.

Better Analysis of Customer Behavior

It can become more challenging to analyze your customers’ behavior regarding their preferences and demands. eCommerce testing can allow you to optimize your website accordingly to develop a better understanding of your customer’s behavior.

The eCommerce Testing Checklist for Brands

Now that you understand what eCommerce testing is, you must be eager to know what checklists you need to check while applying this technique. To conduct seamless eCommerce testing, here are some crucial features that you must keep a check on.

The Hero Image of Product and Homepage

The image representing your website and products is a hero image. It also serves as a visitors’ first impression of your product and your website. When testing your hero image, you need to consider the following factors.

• Is the image able to zoom in and out?
• Will the customer be able to scroll to the next image?
• Is the quality of the image good or not?
• What is the loading time of product images?
  
  Images are an essential part of the eCommerce business as it has the power to convince the customer about the quality of your product. Rather than that it helps the customer to have a closer look at the product. To implement this in the testing of images, you can take the help of listing quality analytics software such as etraKY BS. It can notify you about the quality of your product images.

Product Description

Once customers find the product they are looking for, they will be directed to the product page immediately. Post which they can decide whether to buy the product or not based on the information you have given as a description of the product. That is why you must ensure that you have added all the essential information regarding your product. The description should always be informative and readable. To make it more readable, you can use bullet points. You should add all specific info about your product, such as feature, size, color, specification, etc. To execute a better description, you can take advantage of brand analytics tools such as etraKY BS. Along with the product description, you must add reviews and ratings on the product page. It can help you in attracting more customers and ultimately increase your overall sales.

Shopping Cart

A shopping cart is the last stage of the entire shopping journey of a customer. At this stage, the customers confirm the order, and you generate a sale. So this stage should also get tested while implementing the eCommerce testing. In the process of testing the shopping cart, it is essential to test whether the processes like adding products to the cart and checking out process are running correctly or not. It will help if you take care of a few things, such as every time a customer adds an item to the shopping cart, the cart’s count should increase and vice versa. There should be an option of adding and deleting the products from the cart. After adding the products to the shopping cart, then checkout process for the customers should be smooth and refined.

Check the SEO of your Website and Products

If your job is connected to the internet, you should be aware of the SEO factors. You need to test SEO-related features to rank your products and website higher in the search results. You can test whether the title of the product includes the relevant keywords or not. Keywords should be added with the meta descriptions, tags, product descriptions, and URL structure. Apart from that, you should also keep a check on all the image alt tags. In such a way, your products and website will be able to appear in the top list of search engines. It is essential because it increases visibility, and customers become able to locate your products and your website. So it will be beneficial if you focus more on SEO-related features.

Conclusion

Now, you must understand why there is a requirement for running effective eCommerce testing. It can ensure that your customers are satisfied as well as your revenue is increasing. You have to understand that problems such as slow website loading, bad images, no information about the products, shopping cart issues, and insecure transactions all can lead you to make your customers unhappy. Thus, if customers are unhappy, there is no chance your marketing and sales techniques will work. That is why it is essential to run effective testing more than anything if you want to generate enough revenue. To avoid customer dissatisfaction, testing is the best thing you can do to delight your customers. While implementing testing, you can take advantage of a brand analytical tool such as etraKY BS.

Today, we are not going to talk about eCommerce directly. This blog is dedicated to the young digital entrepreneurs of India who have created wonders in their domain. The evolving digital industry has provided immense opportunities to young entrepreneurs to join the venture and experience the magic. That is why even established businesses are shifting entirely to digital platforms. This industry provides beneficial facilities and enormous features for businesses to expand tremendously.

On digital platforms, businesses are growing with an exceptional graph of success with every passing day. That is why young generations are also moving towards digital platforms.

Wondering what exactly a digital entrepreneur is? Well, the definition of a digital entrepreneur can be vast. But here we will only talk about what is understandable for everyone. In simple terms, Digital entrepreneurs are business owners or founders who have a digital business. It can be eCommerce and others as well. Indian digital platforms are a great source to grow your business successfully. Here in this blog, we have mentioned the success graph of five dynamic young digital entrepreneurs in India.

Youngsters Who have Set a Benchmark as Digital Entrepreneurs

Shraddha Sharma

Shradha Sharma is one of the renowned digital entrepreneurs of India. She is the founder and editor-in-chief of Yourstory.com. She lives her life in stories and believes that every story matters. At the beginning of her career, she has also worked with some media joints such as TOI and CNBC TV18. Born in Bihar and brought up in New Delhi, Shraddha started this venture in 2008. This platform is a known digital media venture that brought up the stories of change-makers, eCommerce platforms, entrepreneurs, etc.

This website is famous among all the generations as it has inspirational stories for everyone related to every field. Approximately twenty thousand stories are there that are based on entrepreneurs only. Yourstory.com allows you to read any of the stories in twelve different languages. More than ten million readers reach this website on a daily basis and find it interesting.

Ritesh Agarwal

A well-known young digital entrepreneur Ritesh Agarwal is the founder and CEO of OYO. This platform is quite famous in India, as it has made your holidays cheaper and effortless. This website has provided the outstanding service of booking the top hotels. You can choose your choice in various cities of India. As an entrepreneur, Ritesh Agarwal started his journey at the age of 16 only. Today he is ruling the hotel industry enormously. 

His idea of making the staycation at affordable prices does work. According to a source, he traveled to almost every state of India with his plans to make it successful. He provided such an experience that the people of India will cherish forever. OYO rooms are one of the fastest-growing online platforms in India.

Peyush Bansal

Have you imagined you can buy your spectacles just by sitting at home? Maybe never have because it was unimaginable before the origin of Lenskart. The young and dynamic CEO and founder of Lenskart, Peyush Bansal, has made it possible for the people of India to order your specs by sitting at home, and your order will be delivered within a few days. This platform has numerous products from power glasses to sunglasses, contact lenses, etc.

Customers can even book an eye test, and the Lenkart executive will visit them and do the needful. Initially, Peyush Bansal started this venture with the co-founders Amit Chaudhary and Sumeet Kapahi in November 2010. Nowadays, Lenskart doesn’t only have its website, but it has more than 50 offline stores all over India. This Digital platform has become massive, and its earnings are unbelievable.

Byju Raveendran

Who doesn’t know about BYJU’S? It has undoubtedly made the study more effortless for students. Byju Raveendran launched this excellent study app in 2015. Within two months, it reached millions of students. This young digital entrepreneur is helping millions of students to reach their goals. If we talk about the current value of this company, it is more than 5.8 billion dollars.

This education technology company is established in Bengaluru. It provides top-notch study material to millions of students. BYJU’S app is available on the Google play store. Students can download this app and get essential information related to their subjects.

Vijay Shekhar Sharma

“Paytm Karo” has become the slogan for digital payment, and people from every state, creed, and caste know about this app. Nowadays, even an ordinary vegetable seller uses this app for digital payment. The man behind this digital revolution is Vijay Shekar Sharma. He was introduced to the list of youngest billionaires of India by Forbes magazine.

Starting as a mobile recharge application, this platform has become one of India’s trusted and convenient digital payment platforms. The compelling vision of Vijay Shekhar Sharma behind this digital venture was massive. He has developed Paytm Mall, Paytm payment bank, and eCommerce business as well. One can pay their water, electricity, mobile, and DTH bills through this app in one single click.

Vineeta Singh

Sugar Cosmetic is one of the leading cosmetic brands in India. Vineeta Singh is the person behind this tremendous beauty joint. At the age of 23, she was featured on the cover of the WEEK magazine as she became Indias’s first and youngest business school graduate to reject a placement offer of 1Crore per annum. He always wanted to set up something of her own. After lots of hassle, she launched Sugar cosmetics in the year 2012.

Currently, this beauty brand is manufactured its products across Italy, Germany, India, USA, and Korea. Sugar-manufactured beauty products such as lipstick, foundations, lip balms, nail paints, concealer, etc.

So if you also want to establish your digital presence as a brand on several eCommerce platforms or want to create your digital platform, you take the help of a brand analytics tool such as etraKY BS. It can help you revamp your product listing quality, which is the primary factor in selling your products online.

Conclusion

Thus, these were some of the Young digital entrepreneurs of India. They have been an inspiration to all who have the vision to connect with the digital platforms and start their businesses. Here you need to understand whether you will launch an app, a digital website, or an eCommerce store. You will require automated software to manage several aspects of your business. It is essential to increase your visibility to sell your products successfully if we talk about the eCommerce brands.

In such a scenario, you can use etraKY BS’s help to upsurge your listing quality score. The combination of your impeccable brain and technology can create history. So always look for the brighter side of the story and do not get stuck into the loop. Hope these dynamic digital entrepreneurs encourage you to make your dreams come true.

As a massive venture in the eCommerce industry, Amazon never wants to disappoint its customers on any terms. They always look forward to providing an excellent customer experience. There are so many factors that Amazon prefers in terms of holding its remarkable reputation in the market. This extensive eCommerce channel works as a chain between customers and sellers. Its ultimate goal is to connect them with relevant products as quickly as possible. To do so, Amazon uses its own search algorithm, which is designed by A9, a subsidiary company of Amazon. Using the A9 algorithm can be a free and dynamic way to upsurge organic search and improve your overall sales.

You can do it by implementing search engine optimization(SEO). When it comes to SEO, most of us only think of Google SEO, but you need to understand that there is something called Amazon SEO if you want your customers to recognize your products more effectively. However, with the help of some crucial analysis and strategies, you can make your products appear in Amazon’s search results. If you are an old seller and still unable to get the recognition on Amazon, then this indicates that you are missing out on A9 algorithms. Customers must find your product page if you sell products on this gigantic platform. If it does not appear in search results, this blog is just for you. Here you will know the importance of the Amazon ranking algorithm and how it works.

What is Amazon Ranking Algorithm, and How Does it Work

As we have mentioned above, the Amazon ranking algorithm is designed by the sub-company of Amazon, which is known as A9. Building an empire is not easy, but Amazon has completely changed this perception. It has changed the destiny of the eCommerce industry by providing a spectacular customer experience. It smartly analyzes several distinctive pieces of information to determine which product appears at the top of search results. Here are some of the essential information that the A9 algorithm examines when determining the product rankings:

• If you have used any keywords with your products or not during listing them on Amazon.
• Whether or not your products are selling well, it analyzes your sales conversion.
• Customer reviews also matter; they analyze whether your customers are happy with your products.
• A9 algorithm analyzes your historical performance and whether you have any record of sustainable sales.
• It also examines your delivery time and whether your customers received their products on time or not.
• The algorithm also examines the price of your products.
  Thus, Amazon’s ranking algorithm considers many criteria to regulate who appears on the first page of a search, which is definitely a worthwhile place to be. In such a way, more people will see your products, and you will be more likely to win the buy box.

Essential Factors That Can Increase Your Amazon Rankings

Since you are an Amazon seller, you need to increase your rankings on this platform. It can help you immensely in selling your products accurately and smartly. Customers will be able to find your products, and they can order yours’ instead of your competitors. So let’s see how those essential factors can help you increase your Amazon rankings.

Product Title Plays an Important Role

In the process of increasing your rankings on Amazon, you should focus on deciding your product title. This is probably the most critical factor for Amazon SEO. In the product title, you need to include the most relevant keywords for the product. Here we have mentioned some practical suggestions that can help you improve your product title and automatically increase your’ Amazon rankings.

• Add your brand’s name to the title.
• Include the nature of your product.
• Incorporate the details about your product.
• You must add on the color, width, and size.
• Do mention the material or ingredient of your product.
• You can also add on some of the specifications.

However, you are not supposed to do the keyword stuffing in the title, as it can affect your Amazon rankings. As similar as Google, Amazon also constantly avoids keyword stuffing. So it is better to avoid doing that; otherwise, your wise Amazon algorithm will not pick your product. Apart from that, you can also use brand analytics tools such as etraKY BS to improve your product title. It can let you know if anything related to the product title area does not satisfy the Amazon listing quality score.

Use Backend Keywords in Amazon Seller Account

Most of you may not be aware of the fact that backend keywords also affect your Amazon rankings. These keywords are essentially hidden keywords and can be used in the backend section of your Amazon seller account. These keywords generally instruct the A9 algorithm that the specific product listing on the channel is mainly targeting keywords. You must consider backend keywords if you want your product to get notified by the A9 algorithm for Amazon rankings. Backend keywords should be added as meta tags, and you must fill out the five essential fields. Each line should be limited to a maximum of 50 characters. Remember that you are not allowed to exceed the limit; otherwise, Amazon will not be able to index your backend keywords. Here we mention some important rules you should follow while filling out the backend keyword field.

• It will help if you do not repeat the keywords.
• Avoid adding quotation marks, as it can reduce the overall character count.
• Do ignore commas.
• You must ignore using too many synonyms of the same keyword.
• You can use spelling variations.

Make Your Product Description Readable

The product description of your specific product also plays an essential role in increasing your Amazon rankings. It should be readable, spontaneous, and convincing from a sales perspective. To follow that, you should add several bullet points with the description. It informs your potential customers about the product in an elaborate manner. You must focus on adding detailed, informative, and easy-to-read points. In the description as well, you need to add relevant keywords too. It will relate to expected customers and provides the SEO benefit of adding your keywords. Bullet points are elementary, as they can catch the customers’ eye on some of the specific features of your products. Along with the features, you can also add the product’s benefits in the description.

Reviews & Ratings are the Game Changer

Amazon’s reviews and ratings are also crucial factors that the A9 algorithm considers in the process of increasing your rankings on this platform. Usually, products that rank on the first page of Amazon have a quality review than others that fall beneath. You can understand from this that having a maximum number of reviews affects the click-through rates and eventually upsurges the overall sales that affect the product ranking. In this regard, you must work on getting more and more reviews from your valuable customers. You can send them a follow-up email or message on WhatsApp, asking them to leave their feedback. If you have negative reviews, you must look into the issues with your products and fix them as soon as possible. You can take the help of Amazon seller software such as etraKY BS to manage your reviews precisely. In this regard, you can also take the help of our entirely new refreshing eCommerce strategy called SCRAP.

Conclusion

Winning Amazon’s ranking is all about understanding what Amazon’s A9 algorithm has the expectations from you as a brand or a seller. There are various ways to optimize your Amazon product page and meet its algorithm’s expectations to achieve a decent ranking. Consiering the points mentioned above can effectively help you in this regard. Apart from that, you can take advantage of etraKY BS as a listing quality analytics software. It can help you in enhancing your listings and notifies you to add relevant keywords where it is necessary to add.