Advantages of Hyperlocal Fulfillment Analytics for eCommerce Brands!

While dealing with the eCommerce industry, it is essential that your product must be available there 24×7 to meet the demands of your customers. It is one of the challenging factors of the eCommerce business. Managing location-wise product availability is not that easy; it requires standard inventory management on a regular basis. As a brand, if your business is expanded all over the country and you are selling your products at almost every location in India, then it can be stressful for you to manage the availability of your products at every location. As much as your business will expand, you must take care of product availability and inventory.

Availability is the crucial aspect of our new eCommerce strategy called SCRAP. Having adequate products at the right amount in the right location is imperative to running your online business successfully. Believe it or not, the success of your brand also depends on how well you manage your stocks, especially location-wise stocks. If you cannot do it, it can terribly affect your business in terms of customer satisfaction and revenue generation. Just a little missed management of stock availability can ruin the entire effort you have implicated in your online brand establishment. In this blog, we have covered the significance of hyper-local analytics.


Five Main Advantages of Hyperlocal Fulfillment Analytics

Handling the location-wise product availability is essential in terms of trust-building. To gain the trust of your customers, it is crucial to keep a check on location-wise product availability. If your Products are not available for the customers at the time of making a purchase, it will automatically impact their trust in your brand. They can even move to your competitors to buy the same product. However, with the help of stock analytics software for eCommerce, such as etraKY BS, you can handle this most critical aspect of the eCommerce business as they provide synchronized information identifying your conversion and fill rates of that particular location.


Helps Track Your Stock Availability Regularly

It is not that easy to track your stocks regularly. You just can not count it on your fingers, as manual tracking involves the chances of errors. The manual process of stock tracking can impact the measure of order receiving and order fulfillment. Several products that are damaged but do not get removed from the stock can also lead to significant errors in your counts. The happening of these types of errors at multiple locations can leave you with an inaccurate inventory count. To ensure stock availability on a regular basis without any error, you need to take the help of stock analytics software for eCommerce. With the help of such software, you can effortlessly manage your inventory under one single panel. It provides visibility of handling the stocks for various channels at multiple locations. In such a way, you can easily handle stock availability or product availability at various locations.


Application of Hyperlocal Fulfillment Concept

It is a brand new concept in the eCommerce industry. The eCommerce platforms have moved to a hyper-local fulfillment model. Hence brands need to get actionable insights at a pin code level. It is an ultimate beneficial concept that is emerging as a therapy for the challenges that make order fulfillment more complex in terms of managing the stocks. This concept relies on various fulfillment centers located in various urban locations in India. It can be either downtown or close to the core to stock and ship out products for your eCommerce orders. Bringing the product closer to the customers’ locations and then dispatching them is an excellent way to fulfill the orders faster without facing the situation of Oos (Out-of-stock). To take advantage of hyperlocal fulfillment service, you can get along with etraKY BS, as it provides information on stocks from various pin codes.


Adoption of Stock Analytics

Stock or inventory analytics is another effective way to handle the location-wise product availability for brands. In making vital decisions about your online brand, you require high-quality data in real-time. It generally applies to all aspects of your business, including stock availability. Powerful data can help you understand the upcoming trends and demands of the market and your valuable customers. To adopt the stock analytics, you need to integrate your system with robust cloud-based Stock Track Reports software such as etraKY BS. Via this software, you can access stock analytics that can help you take real-time actions, forecast upcoming demands, and help you in making the right decisions regarding your stock.


Smooth Integration with Your Suppliers

Undoubtedly, handling location-wise product availability can be challenging for you. However, integrating with your suppliers can make managing an accurate stock level based on various locations effortless. It allows you to view the essential information about available stock, price, and backorders. It can make the order fulfillment process much easier and more efficient for you and can also minimize the risk of stock-out situations. Integrating with your suppliers also ensures that they have specific products available in their stock whenever you need them. Your suppliers can also view the drop level of your stocks, and they can send you the right amount of stock you require. However, this is also a brand new process but highly beneficial to online businesses.


Easy Backup of Your Stock Data

Backup of your stock data or inventory data can also help you in the future in handling location-wise product availability. Losing your stock data from various locations can destroy your eCommerce business. It may take time to recover those crucial data, and in the meantime, you can lose various orders. It can impact the overall performance of your online business, so you must prevent your brand from these losses. A stock analytics software for an eCommerce business can help you in this situation. Using such software, you can keep your essential data safe and use it per your business requirements.


Conclusion

Thus, these vital advantages may help you in handling location-wise product availability. By following these above-mentioned tips you can never miss out on any of your customers. If you want to expand your business to the next level, you must get along with stock availability software such as etraKY BS. It can help you immensely in handling stock availability from various locations at a pin code level. It can effectively and accurately streamline all your eCommerce operations. Being an online brand, you can face several consequences in lack of poor stock management. That is why it is essential to power up your brand now by taking the help of such robust software available in the market. So, what are you waiting for? It’s now or never; take a stand and make your brand as powerful as it ever was.

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A Complete Guide to SCRAP & How it is Beneficial for your Brand

Your brand’s success story depends on various factors, such as sales volume, brand credibility, customer base, and product visibility. You can not establish a successful brand and generate revenue if you lack these essential factors. To increase your revenue, you need to have an analytical view. Thorough analytics is essential to know how your brand performs on various platforms. It includes having a complete analysis of your product, such as description, title, images, availability, reviews, and search results.

Brand success relies on various factors, requiring a sturdy analysis of each aspect. You must thoroughly analyze your products’ content, availability, and reviews. All these can help you provide a dynamic shopping experience to your customers. In order to power up your Brand, here we are introducing SCRAP to you. There is massive competition between sellers and brands to attract the same audience to their products. That is why we have brought this new business strategy called SCRAP for the immense success of your online brand. In this special edition, we have provided comprehensive information on SCRAP and how it can benefit your brand. So, let’s dig in and find out how it works.


An Elaborate Description of SCRAP


You must have curiosity about what SCRAP is; some of you may have imagined if it has a connection with the recyclable materials. Well, hold on to your thoughts; it is a brand new, tested strategy to make your brand get actionable insights to bridge the gaps and corrections. SCRAP stands for Search, Content, Ratings & Reviews, and Availability. Implementing it in your brand growth strategy can undoubtedly help you in enhancing your credibility and visibility and ultimately push you towards generating expected revenue. Here we will describe every aspect of SCRAP for a better understanding.


Search

 

Search is another crucial aspect of an eCommerce brand. It refers to whether your products appear in the search bar of the websites or not. There are three different aspects of search results: generic search, branded search, and category 1st-page search. Generic search refers to most general queries, such as if someone is searching just for dog foods, coffee, shoes, etc., without any specific brand name. Customers execute generic searches when they are in the initial phase of buying a specific product. A branded search is based on keywords that include the name, feature, and other vital information of your product and brand as well. Category first-page search is that your product must appear in the specific category of its first page on every eCommerce website. For example, if you are selling lipstick and customers are searching for lipsticks, your product must appear on the first page of that category. Now the real question is how it can get done? Well, there is one, and the only way for this and that is keywords. You must add relevant top-ranked keywords with your products to make them appear in the search results. Mind it; a customer won’t be able to purchase your product if it is not visible in the search results. To see the ranking of your products on search pages, etraKY BS provides you with a complete report. It can let you know what the present ranking of your product is on various eCommerce sites.


Content

The content specifies the product description and product title with the presence of relevant keywords. While listing your products on various eCommerce sites, you must apply an elaborative but crisp product description. You must add your brand name, size, nature, and configuration of the products. Along with it, you should mention the attractive features of specific products in bullet points. Now, if we talk about the product title, it should contain the relevant keywords according to its nature. For example, if you are selling refrigerators online, you must add some of its specific features in the title and the keywords. Remember, content is the key that can make your business stand out in this highly competitive market. Your products must contain high-resolution images as well. It can help customers to have a close interaction with your product. Thus, underestimating the importance of content can impact visibility and lower overall sales. However, as a marketplace seller analytics tool, etraKY BS can guide you in implementing great content for your brand.


Reviews & Ratings

The primary reason why reviews and ratings are crucial for a successful brand story is that they can eventually lead to increased sales by offering customers vital information about the product they are considering purchasing. These days customers are more likely to make a decision on their purchase based on reviews and ratings by others. Customers share their introductory remarks about the product they have purchased. Positive and negative reviews have enormous power that dominates the decision-making process of potential customers. For example, no one will buy a product with less than three-star or numerous negative reviews. So it is essential to keep a check on every review and rating of your product received on various channels. More reviews, especially the positive ones, can help increase sales volume. etraKY BS provides innovative tracking solutions for reviews & ratings. We provide you channel-wise reviews & ratings under one single panel. You don’t need to visit every eCommerce platform to gather the reviews individually. Having the facility of managing reviews under one panel can help you in replying to your customers in no time. On the other hand, you will also be able to eradicate the several issues with your products if you find any negative reviews. This aspect is essential because it helps other customers buy your products and adds more value to your brand.


Availability

Product availability is a crucial factor in the eCommerce business. It is extremely important that listed products are available in your stock at every location. Your customers can be disappointed if they find that the desired products are unavailable for delivery. In such a scenario, you lose numerous potential and regular customers. They can move to your competitors to buy similar products. As there is no closing time for eCommerce stores, customers always want to have access to buy their products at any hour. That is why product availability is essential to avoid missing out on a single customer. Operating in an eCommerce environment, the unavailability of products can be a considerable loss for you as a brand. It can get worse with the expansion of your business or with the increasing demands. eCommerce platforms have moved to a hyper-local fulfillment model. Thus it is crucial for you to get actionable insights at various cities and pin codes level. To minimize this hustle, etraKY BS is here to help you out. We send you a real-time report from multiple channels mentioning the availability and unavailability of every product in each category.


Price

In creating an incredible brand story, your products must appear with various pricing policies. To baffle your competitors, you need to apply a compelling pricing strategy. Customers always want to buy a good quality product at a lower price. Your product price should always be less than your competitor’s price. Maintaining price hygiene across multiple channels is crucial for your online business. Apart from this, you may experience that some of your sellers are selling your products at a lower price than the authorized ones. In lack of surveillance on various platforms, sellers may practice price breaching. This activity can drastically affect the pricing policy of your brand. Thus, keeping an eye on every seller selling your products online is crucial. As a marketplace seller analytics tool etraKY BS provides you the 24×7 surveillance feature that can assure you have complete control over the seller operating system from multiple eCommerce platforms.


Conclusion

Therefore, now you must understand what SCRAP is and how it can increase your brand’s channel-wise credibility, visibility, and revenue. This unique strategy can help you with the development of your online presence. To implement the SCRAP successfully, you need to get along with etraKY BS. As a creator of this ideal strategy, we know how you should implement it to your brand on various eCommerce platforms. Our robust software can help you with every aspect of SCRAP effectively. So what are you waiting for? The time has come to develop a successful brand story.

 

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