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Winter is approaching, and it’s time to pull up your socks and get ready to make the most of this upcoming season. As we all know, winter is the most complex season, and customers require a lot more products as compared to any other season that may help them survive the season in a comfortable and cozy manner. The winter season brings enormous possibilities for brands and sellers to increase their sales by selling winter products. In India, a few important festivals fall into this season, such as Diwali, Christmas, New Year celebrations, etc.

The importance of the winter season automatically hikes up because of these festivities. Along with the festive attire for Diwali, customers also want various other products related to Christmas and winter essentials. Winter is knocking at the door, and you need to prepare for it if you want to take advantage of this enormous opportunity.

According to the market gurus, this upcoming season contains a lot of probabilities to let your business thrive. Suppose you are the one who is still in the process of establishing your online brand; it is recommended to launch winter products. However, apart from choosing the right product for this winter season, you need to take care of some of the specific phenomena of eCommerce business, such as product listing, stock availability, maintaining price hygiene, etc. In this regard, brand-centric eCommerce management software can make your journey hassle-free. Let’s find out what products you should sell during the winter season.

Top 7 Winter Products Category that can Upscale your Sale

Winter Apparel

Along with the changing weather, customers’ requirements and needs also change. Customers require warm clothes such as woolen scarves, socks, sweaters, caps, jackets, trousers, gloves, thermals, etc. Hence, any clothing that can keep a human being warm will be in demand, and as a brand, you can sell them without thinking twice. However, you might have to face your competitors, but you can beat them by enhancing the quality of your products. Winter is such a season when customers don’t want to compromise on quality.

Winter Footwear

With the beginning of the winter season, the demand for winter footwear increases rapidly. Customers will be in fond of purchasing good quality, comfortable and warm shoes and boots during this season. Thus, as an eCommerce brand, you can also sell winter footwear on various eCommerce platforms and generate enough sales to make your online business valuable and profitable. You can sell winter footwear for men, women, and children. Start stocking these products after analyzing their previous year’s demand. These products should be available in your stocks to fulfill your customers’ requirements. To ensure the availability of such products, you can take the help of stock availability software such as etraKY BS. This software can notify you whenever a product gets out of stock or back in stock.

Decorative Products for Festivities

Decorative lights, candles, Christmas lights, colors for rangoli, candle stand, star string lights, a sculpture of Lord Ganesha and Goddess Lakshmi, Christmas caps, Christmas trees, hanging gifts for Christmas trees, and artificial flowers are some of the great decorative product ideas that you can sell this winter season. To keep the last-minute shopping stress at bay for your customers, you can list these on various eCommerce platforms before the beginning of these festivities. These products can steal the show and let you generate a hefty revenue for your business.

Beauty Products for Winter

As we all know that in winter, we all have to face the problem of dry and itchy skin. So the demand for moisturizing creams, body lotions, lip balms, and foot hand creams automatically upsurges. Brands can grab this opportunity and sell these beauty products to their customers. You can sell such beauty products that eliminate the problem of dry and itchy skin. One can even sell moisturizing makeup products and shampoos as well. Deep color shades of lipsticks are also the most demanding products during winters.

Electronic Products for Winter Season

During the winter season, the demand for electronic products such as room heaters, hair dryers, electronic water bags, water geysers, electronic rods, coffee makers, boilers, beanie Bluetooth hats, waterproof rechargeable touchscreen warm hand gloves will increase. Selling these electronic products this winter can attract more customers and increase your overall conversion rate. Customers are more likely to buy these types of products during winter to keep themselves warm and comfortable.

Winter Food Products

There are several food items that customers choose only to consume during winter because of their warm nature. Almonds, dates, Jaggery powder, sesame seeds, flaxseeds, saffron, nutmeg, etc are some of the food items that customers usually prefer to consume on a daily basis, specifically during the winter season. Thus, you can also start selling these food products on multiple eCommerce platforms. According to a survey, these products are highly demanding during winter. So it can be a great idea to sell them during this season. However, you must check the quality and availability of such products to keep your customers satisfied and restrict them from buying such products from your competitors.

Personalized Gift Items

Be it Diwali, Christmas, or New Year; customers prefer to buy and send personalized gift items to their loved ones. Gifts exchanged during these festivities have become an essential custom. Thus, it automatically provides you with immense opportunities to sell personalized gift items such as photo frames, cushions, water bottles, beer mugs, t-shirts, handbags, key chains, coffee mugs, and name plates you can choose to sell under your brand name to your valuable customers. Apart from these, you can also launch some unique and attractive personalized gift items to attract more eyes.

These are the top seven product categories you sell online this winter season. Apart from this, here we will mention some of the top demanding products you can also sell.

• Snow blowers
• Ice skates
• Faux leather leggings or pants
• Woolen shawl
• Yoga mats and gym equipment
• Clay pots
• Turkey knives
• Paper towels
• Emerson rods
• Pet jackets
• Foot warmer
• Shoe dryer
• Hair repair mask
• Hot chocolate powder
• Disposable cups and plates
  

   

Conclusion

All the products mentioned above are worth selling during this winter season to keep your customer happy and let your business snowball. Products mentioned above are such products whose popularity increases only during this season because of their nature. As you know that winter is around the corner, it is better to make a compelling strategy about what products you want to sell. List them accurately on eCommerce channels and let the profit come your way. However, a listing is essential in selling your branded products through any eCommerce platform.

Listing your products accurately requires elaborative description, Seo-based titles, great quality images, and high-resolution videos. Well, all these factors are essential in terms of representing your products in an appropriate manner and making them visible to your customers. In this regard, you can take the help of listing quality analysis software such as etraKY BS. It can notify or alert you whenever a listing goes wrong.

This is the era of digitization, and subscriptions are a great idea to attain more customers these days. Customers are more likely to take the service of subscriptions, whether it is for Netflix or a product they use daily. The subscription box business is the new buzz in the eCommerce industry as well, and brands are making most of it to expand their business and generate higher revenue. During the pandemic, the subscription box business has become a significant business idea for eCommerce joints. Customers prefer to take the subscription instead of buying the same product repeatedly. The eCommerce sales increased by more than 40% in 2020, and it is expected to increase by more than 60% by the end of 2023.

The reason behind this impeccable growth is that customers find it more convenient and worth the money. According to market experts, the subscription box business is a boon for eCommerce as subscribers spend more than two times compared to regular customers. However, if you are unaware of the subscription box business, this blog is meant for you. Here we will take you through the subscription box business and how you can take advantage of it for your eCommerce business.

What is a Subscription Box Business?

First of all, lets’ understand what a subscription is. In the simplest terms, we can say that subscription is a business model that allows customers to subscribe to a product or a service as per their requirements on a continual basis. Businesses mainly offer weekly, monthly and yearly subscriptions to their customers. Now, if we talk about the subscription box business, it is a business model that automatically ships out the customer’s product on a scheduled date. Subscription box business charges its customers on a monthly or yearly basis to continue their services to them. Customers prefer to get along with subscription-based services because they like to get personalized services or products. Subscription boxes are specifically popular among the young generations because they do not want to spend their time buying the same product repeatedly.

Hence, eCommerce brands can make the most of this opportunity to increase their revenue deliberately. To establish a subscription-based business, you need to offer something unique and robust to your customers that they might need in their daily life. More than that, you must represent your product perfectly on any eCommerce platform. For a perfect representation of your products, you can subscribe to listing quality analysis software such as etraKY BS. It can help you enhance your products’ images, descriptions, titles, etc.

Curation Subscription Box Business Model

A curation subscription box business model ships a choice of various products based on style and theme as per the customers’ preferences. It is the most basic SBB model that is quite famous among customers to buy apparel, gourmet food items, and beauty products. This subscription-based business model can help you to delight your customers by delivering them unique and personalized products. If you can provide top-quality products to your customers, they won’t hesitate to take your product subscription monthly or yearly. The curation subscription box business model can be highly profitable for your eCommerce business. It also allows you to promote new products and make them discoverable for your potential customers.

On the other hand, if we look into its negative factors, you may find it quite expensive because of its operational changes, including branding, packaging, and regular shipping. You should constantly update your stocks because a stock-out situation can put you in trouble. However, to escape such a situation, you can use stock availability software to keep an eye on your stocks and send your alert notification whenever a product gets out of stock or back in stock.

Replenishment Subscription Box Model

This subscription-based business model is about providing convenience and cost savings to the customers. The replenishment model refers to when customers replace products that they consistently use. This subscription-based model allows customers to automate their shopping for daily essentials such as razors, diapers, pet foods, etc. Several products do not need to be renewed regularly, so as a brand, you need to consider continuously selling those products that customers may require. In this business model, you can even sell a fresh new box of assorted vegetables and fruits.

You can even sell diet foods to those who prefer to follow an individual diet but fail to achieve their goals. This model has a higher conversion rate than the other subscription-based business model. On the other hand, the nature of the products that brands sell in association with this business model also helps in customer retention. However, to make it a successful affair, you must sell many products if you are acquiring this type of subscription box business model. We can say that profit margins are fragile in this model because you must sell many products at a lower price and offer discounts to your customers.

Membership Subscription Box Business Model

The name says it all, but we are explaining here what it is. A membership subscription box business model focuses on providing customers access to exclusive discounts and other perks. Amazon Prime membership is the perfect example of this business model. Customers not only get their products delivered as quickly as possible, but they also attain utmost satisfaction by purchasing a product at a discounted price. It is an excellent subscription business model to get along with to boost brand loyalty and increase your average order value.

Today Amazon, Flipkart, Myntra, Zomato, EazyDiner, and many other businesses are providing membership subscriptions to their customers. This business model attracts customers more than ever because they want to get the specific perks while shopping for any significant products from eCommerce platforms. This business model is a great way to build a great relationship with your customers and offer them an array of products in the future. However, this subscription-based business model requires an excellent time investment to offer something alluring to your customers to make their membership worthy.

Top Products Idea to Sell via Subscription Box Business

• Cooking boxes that offer customers the opportunity to make their new healthy dish with a given proportion of ingredients.
  
  
• Beauty products per the texture of the customer’s skin and daily beauty regime.
  
  
• You can also sell books, magazines, and journals daily, weekly, and monthly as an eCommerce brand.
  
  
• You can also sell baby diapers, baby foods, and products related to art and craft products on a subscription-based basis.
  
  
• Organic and gluten-free food products.
  
  
• You can sell daily grooming products for men and women, such as razors and sanitary napkins.
  
  

  Conclusion

  So, this is all about the subscription box business model you need to know initially if you want to get along with this trending business model. Suppose you want to try something unique to make your online business thrive. In that case, you can choose a subscription-based business model to attract more customers and generate guaranteed revenue. We are referring to guaranteed revenue because once customers subscribe to your products, they will only pay the total amount in the first place. You don’t have to face return issues or a common sale issue. No one can stop you from attaining immense success if you can serve well. All you need to do is take care of a few things, such as keep an eye on your stocks, enhance your product listing quality, and always watch out for your competitors.

The e-commerce industry provides various product category options to brands and sellers to sell their products on marketplaces. However, there are many categories available to select and sell products on multiple eCommerce platforms but in terms of generating revenue and winning the trust of the new customers, you require to remarkably increase the credibility of your brand. It is because customers nowadays prefer to only shop for products from a well-established famous brand. That is why it is essential to build a remarkable and recognizable brand to increase the success of your business. Productively representing your brand is quite imperative because customers are aware of the importance of brands. For instance, have to ever thought of why consumers prefer Amul butter over any other butter brand? It’s easy to answer because of the quality and trust.

The marketing and promotional approach of Amul or any other brand is the key to their success. If you think selling only quality products is enough to increase your sales, hold on, its’ not. To sell quality products, you need to intensify the representation of your brand also. A good representation skill can let you attract millions of customers, and it can become a compelling way to build your online presence. This blog has mentioned some prerequisite ways to build your remarkable brand.

Ways That Help in Building Online Brand

Believe it or not but building an eCommerce brand is essential for the rapid growth of your online business. Strong branding can help your brand to stand out from the crowd, and customers may choose you over your competitors. It can lead you to attain sustainable growth, and once the customers start knowing about your brand, they can prefer to buy from you and may become loyal customers. Winning the trust of your customers depends on how well you have built your online brand. Here we are mentioning some of the great ways to build a successful online brand.

Determine Your Vision

Vision is the critical factor in terms of establishing a remarkable brand. Without a vision, you can not take a step towards success. A brand’s vision should be what your brand works to deliver to your customers and generate revenue. Your vision should be effective and efficient. It’s well and good if you already know your vision, but if you don’t know, then you have to go back and think about what inspired you to launch your own brand and why you are into this business, or maybe you should think about what exactly you want to deliver your customers. Once your vision gets clarified, it will be easier for you to start building your online brand.

Showcase the Key Benefits of Your Brand

In today’s world, before selling a product online or even offline, it is essential to make customers aware of its benefits. Without knowing the benefits, customers may not come forward and buy your products. So in terms of establishing a successful brand, you need to showcase your product’s key benefits to your customers. To specify the benefits, you can use the product description section to add all the essential beneficial information into the description accurately. You can add all the benefits in bullet points in the description itself. Specifying the benefits in bullet points can make it readable for your customers. To implement it successfully, you can take the help listing quality analysis software such as etraKY BS. It can help you in enhancing the quality of your product listing and notifies you if anything goes wrong regarding the listing.

Classify Your Targeted Customers

Identifying and focusing on the right targeted customers is fundamental in building a remarkable online brand presence. You may struggle even if you are selling a terrific product without determining your targeted customers. We will say that before deciding what product you want to sell, you should first target your customers, and then, according to their requirements and past shopping behavior, you can take a step forward and make the right decision about launching your brand. It will help if you go deeper into your targeted customers’ current requirements. Identify their pain areas and their search behavior as well. Such practice can help you fulfill customers’ demands and let your brand reach millions of eyes.

Spotlight Should be on Product Quality

As an eCommerce Brand, you should always be honest about the quality of your product. You may launch a poor-quality product with a considerable buzz, but it can not last forever. In the end, the customer always looks forward to buying good quality products. Selling one good quality product is far better than selling several poor quality products. Focusing more on a single product’s high quality can help you establish your brand credibility along with an enormous customer base. Like a physical store, customers can’t analyze the product while shopping for any product from an eCommerce platform. They do not trust online brands easily until or unless it provides them with a good quality product.

List Your Products in an Accurate Manner

Representation is something that can attract more and more customers to your product. So it should be done correctly every time you list a product on any eCommerce marketplace. During listing your products on various channels, you need to ensure that if you have added an elaborative description, relevant titles, good quality images, videos, etc. While listing your products, adding relevant keywords to your description and titles is essential. Keywords can help your customers to locate your products quickly. If you cannot implement this step accurately, you can take the help of any listing quality analysis software available in the market. It can notify you every time your listing goes incorrect.

So these are some of the prerequisite ways to build a remarkable online brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need to analyze every aspect of this eCommerce business closely.

Conclusion

To build a remarkable online brand, you must indulge in the above-mentioned spectacular ways. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should make sure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.

This Independence Day, along with enjoying the grace of Freedom, do your part to enhance your online presence and attain the equivalent Freedom in online business. As we all know, Independence day is at the door, and it is time to celebrate this day by upscaling your eCommerce business to the next level. In the past two years, due to the Covid-19 pandemic, this special day has been celebrated virtually. Still, when the situation is much in control, and people are partially in relaxation mode, it is a special year for all of us to celebrate the glory of our Freedom.

As an eCommerce seller or brand, you can also prepare your online store to make the most of this occasion. Amid Independence celebrations, just by implementing a few excellent tactics, you can attain astounding benefits. A bunch of upcoming Independence sales is knocking on the door on various marketplaces. So, it can be an excellent opportunity for you as well to make the most of this patriotic holiday. In this blog, we will mention some compelling tactics you can use to thrive your sales during upcoming Independence Day celebrations.

Six Rewarding Strategies to Let Your Online Business Thrive

Sell Products That Defines the Freedom

Believe it or not but during Independence, the feeling of patriotism is at its peak, and customers embrace each and every aspect of Freedom. During this period of time, several accessories and products that define our Freedom acquire maximum chances to be sold out on marketplaces. Thus as a seller or a brand, it can be an excellent opportunity for you to sell several products such as tricolor bands, apparel, badges, mobile covers, cushions, and tricolor ethnic clothes for men women, and children. According to recent research, it has been found that the demand for such products increases during these occasions every year. Thus, an online business can also make the most of this opportunity and increase their sales immensely.

However, you can face fierce competition during this time, so to keep your products visible to your customers, you need to implement a practical listing quality analysis. In this regard, you can use etraKY BS to make your listing effective and efficient in terms of attaining maximum sales.

Announce an Online Freedom Contest

During the Independence Day Sale, as a brand or a seller, you can run an online contest for your potential customers by using various social media platforms. It can be a mind-blowing idea to snowball your sales and power up your eCommerce brand. An engaging contest to grab various products at discounted prices can capture the attention of numerous customers and encourage them to participate. You can ask multiple Independence day related questions through your social media pages and offer them eye-catching rewards. You can initiate a registration process to be a part of your contest. Some of you may not find it relevant but understand that customers always find it alluring to get an attractive product as a reward at a minimum price. Take a chance and try your luck; it can be a profitable affair if you run such a contest with full enthusiasm and efficiency.

Reinforce Your Listing Quality

As an eCommerce brand, all your selling tactics can work when your products appear in the search results on various marketplaces. In this regard, you must add relevant keywords in your product’s description and title while listing it on eCommerce sites. A captivating strategy to reinforce your product listing quality can help your products become searchable for your existing and potential customers. Especially keywords have the immense potential to let your products appear in the search results. For instance, if you plan to sell tricolor phone covers, you can add Freedom, tricolor, phone covers, etc., as your relevant keywords.

If you think adding keywords is a complicated process, believe me, it’s not; you just have to analyze and think from your customer’s perspective. Collect your thoughts and think again that if a customer wants a tri-color product for the Independence day celebration, what words will they search for? This practice can let you attain your goal; on the other hand, and you can also take the help of a listing quality analytics software such as etraKY BS; it can guide you through adding getting accurate product descriptions and titles. You should also add high-resolution images of your products to enhance your listing quality.

Run Social Media Promotions

Social media is a great platform to run your promotions and share deals with your customers on any holiday, whether it is Independence Day or any other day. To gain benefits from this freedom festival, you need to apply some marketing tactics to promote your products rapidly on Facebook, Instagram, Pinterest, etc. Try to boost up the patriotic feeling in the customers by making them remember what the contribution of our great revolutionaries in the freedom fights was. Add this emotion to your product and then run your promotions to attract millions of eyes.

You can share a strong brand message related to Independence day on social media platforms. Attracting eyes can be complicated sometimes, but if your promotions can hit the heart of the customers, you can get success as well. Always remember that Freedom is an emotion for Indians, and there is a big chance that they will turn up to such promotions and contribute their share to hike up your sales.

Power Up Your Marketing Strategy

Before anything else, you must make a solid marketing plan to inform your customers about Independence Day’s upcoming offers, discounts, and contests. Being in the eCommerce industry, it’s never too late to start promoting your products through various promotional emails, social media posts, campaigns, etc. Determine one time, collect your assets, select your targeted audience and shoot the promotional emails at least two or three days before you start your Independence day flash sale. It is better to start early to stand out from the competition and make it a successful marketing strategy for your eCommerce business. As Independence day is around the corner, you need to plan every aspect of your marketing strategy step by step.

Check Your Stock Availability

It is an essential factor for eCommerce businesses before you implement any promotions and campaigns amid Independence day. Any product you are going to sell should be available in your stock effectively during the sale period. Suppose a customer wants to buy any specific product, but at the same time, it shows that the product is out of stock, which can affect your overall brand image. The out-of-stock situation can let you lose both your potential and your existing customers. Eventually, it can affect the growth of your online business by limiting your revenue. To always keep an eye on your stocks, you can take advantage of any stock availability software such as etraKY BS. It sends you the notification whenever a product gets out of stock or back in stock.

Conclusion

Hence these are some specific strategies you can use to celebrate the power of Freedom by making the most of this time. These strategies can let you attain more and more customers during this festive aura. As a brand or a seller, it can be your big chance to increase your sales and increase your customer base. Always remember that customers always want to have something unique and attractive. Offers, discounts, and contests always attract their eyes. So it is best to follow the strategies mentioned above if you want to increase your revenue and mark your presence in the marketplaces. In this regard, powerful brand-centric software like etraKY BS can help you immensely. It can let you perfectly attain all your goals.

There is no doubt that the association with any business is related to generating revenue. As an online brand, your ultimate goal will be to upscale your earning potential and meet your economic goals. Whether some want to start their online business to earn their living, and some get onboard on eCommerce marketplaces just to attain additional income. Your online business journey might start with the most prominent eCommerce platform, Amazon.

In this revolutionary eCommerce market, selling wholesale products on Amazon can be a great idea to generate compelling revenue. There is a wide range of products that you can sell in a wholesale format on Amazon. This pathway can be a secure way to generate tremendous revenue if it is done effectively and efficiently. When selling wholesale products on Amazon, the key factor to consider is selecting the right product you want to sell. Now the question is, how will you select the right wholesale products to sell on Amazon? Well, this blog is the answer to most of your queries about wholesale products. Let’s find out the ways that can help you immensely in terms of choosing the right wholesale products to sell online.

What is Wholesale Selling Method on Amazon?

Selling wholesale products on Amazon is when you buy products in bulk at a discounted price from third-party manufacturers and resell those products to customers via Amazon. If you are new to this industry, selling wholesale products on Amazon can be a great way to represent your products in front of a broad customer base. At the same time, this method also requires you to buy a heavy quantity of products when compared to the traditional selling method.

Effective Tips to Choose the Best Wholesale Products to Sell on Amazon

Always Go for a High Demand Product

It doesn’t matter how you have invested in buying wholesale products to sell on Amazon, and success always depends on its demand. If the product is not in demand, you may lose money. So before anything else, you need to consider selling those products that are highly in demand on Amazon. You can select wholesale products from the Amazon bestselling category. It can be apparel, electronic items, jewelry, toys, shoes, beauty products, books, etc. You can get the list of the best-selling products from every category of Amazon and then choose the right one to bulk and sell to first-party customers. Apart from this, it will help if you study the current market trend to analyze which products are suitable for wholesale sale on this gigantic eComm platform.

Select a Lower Competitive Products

Everyone wants to sell a high-demand product, but the tactic is always to select such products that customers want to buy online but are yet not present on the marketplaces. However, the product should fall under the category of Amazon only. To sell a unique product on this platform, you can take the help of Amazon advertising features, and it can help you set yourself apart from competitors. You can either go for Amazon-sponsored ads or PPC advertising. This method can help you to attain the buy box effectively. To sell lower competitive wholesale products on Amazon, you can also implement a great listing strategy. Adding an elaborative product description, attractive product title, and high-resolution images with the involvement of relevant keywords can make your product visible to your potential customers. In this regard, listing quality analysis software such as etraKY BS can help you immensely. It can provide you with the guidance to revamp your listing as per the market standard.

Select a Profitable Product to Sell on Amazon

You may find a high-demand, less competitive product to sell on Amazon, but it’s not worth it if it can’t generate enough revenue for you. Hence, profit analysis is also crucial while selecting wholesale products to sell on this prominent eCommerce channel. To implement this tactic successfully, you can apply a robust pricing strategy that works for your product category and ensures profitability as well. Analyze the pricing strategy of your competitors or any other seller or brand who are reselling the wholesale products on Amazon. A price tracking software such as etraKY BS can help you with it. Apart from this, it will be best if you choose a much lighter and smaller product to sell as it can save your money related to shipping.

Advantages of Selling Wholesale Products on Amazon

Get Connect with Millions of Customers

As you know, Amazon is the largest eCommerce platform in India and has millions of active users. In this way, this platform offers you an immense chance to get connected with millions of customers from multiple locations. While selling wholesale products through this platform, you will be able to intensify your customer base and get an opportunity to connect with various manufacturers and brands across the country.

Intensify Your eCommerce Sale

Amazon is the leading eCommerce platform when it comes to generating online sales. According to a survey in the past few years, this eComm platform has generated approximately 175 billion dollars in sales. Thus it is crystal clear that selling wholesale products on this channel can boost your conversion rate and make it a beneficial deal for you. It can not only accelerate your sales but also help in flourishing your business more than ever.

Saves Time and Money

Time is money, and money is essential in terms of managing your eCommerce business. Amazon can save time and money with the help of its spectacular fulfillment by the Amazon(FBA) method. Investing in this advanced feature of Amazon can save the time that you may spend on choosing a fulfillment process and on third-party logistics. It can save your money from investing in unnecessary charges of any other logistic and warehousing company.

So, these were some of the effective ways to select and sell wholesale products on Amazon. Whichever method you choose to sell your products on any marketplaces, you need to take care of one thing on a priority basis: managing your stocks. A stock-out situation can break the trust of your customers and can affect your business tremendously.

Conclusion

Before selecting the right wholesale products to sell, you need to understand your capabilities and market tendencies. It can become a clumsy task to perform, but it can become beneficial for a long-term profit. With a great approach and planning, you can select the right product and sell it on Amazon without hassle. Keeping an eye on stocks, listing, pricing, and your competitors can be fruitful for your business. You perform all these practices accurately with the help of etraKY BS. So in terms of attaining a decent revenue, you can start selling wholesale products on Amazon within a few steps.

In any business, whether eCommerce or any other business, customer loyalty is the leading factor responsible for your success. If you are on the way to establishing your brand or running an established eCommerce business, you must focus on building a loyal customer base. In the challenging and competitive eCommerce world where customers have millions of options in terms of buying online products, it is necessary to focus on every factor that can drive you positive reviews and feedback. Reviews can further help you attract more potential customers and help you in building a solid and loyal customer base.

In the evolving eCommerce world, customers are just an email offer or PPC ad away from bouncing to your competitor. A repetitive number of customers can also add more value to your online business in terms of generating revenue. It can cost you a few more minutes to acquire a new customer than to retain the satisfied ones you already have. But the real challenge is, how do you turn customers into loyal customers for the benefit of your online business? This blog will teach you how to build brand loyalty by producing reviews and feedback. Let’s dig in and find out the astonishing ways to do so.

Five Fantastic Ways That Can Help You in Building Brand Loyalty

In terms of building your brand loyalty, you need to understand the fact that existing customers are reasonable to market to, spend more, and make constant purchases. As an online brand, you must build loyalty among your customers. Somewhere customers do remember their experiences associated with a brand even if they don’t remember the brand’s name. Thus marketing and branding can help immensely in the struggle for a loyal customer base. But it has to be done right; the following points can help you with that.

Maintain the Consistency of Your Brand

Consistency is the most crucial factor in building online brand loyalty. Customers who frequently shop online want to have the assurance that you will deliver on the promised time, not at your own convenience. Hence your goal should be to deliver an exact order at the right time every time your customer places an order. We can’t say that it is guaranteed success, but yes, it can help you attain loyal customers. For customers’ consistent experience is essential in terms of your service and the quality of your product. To maintain consistency in order fulfillment, you can take the help of stock analysis software such as etraKY BS. It can help you accurately manage your inventory so that you won’t miss out on delivering the order to any of your customers. It helps escape the stock-out situation that can be really disappointing for your customers.

Display Your Reviews & Feedback

Reviews and feedback influence the customers to buy your products without thinking twice about it. Customers can show their love by leaving positive reviews and feedback, proving that they are loyal to you. That loyalty can be your most dynamic marketing tactic. Product description, title, images, and videos are essential in building brand loyalty and attaining customer reviews. It means you need to list your products accurately in an attractive manner. In this regard, you can take the help of listing quality analysis software such as etraKY BS. It guides you through appropriately executing listings.

Highlight Your Selling Proportion

As an online brand, you need to figure out what will set you apart from your competitors sooner rather than later. Customer reviews and feedback work as an effective adjustment tool in and of themselves. However, reviews are a powerful bonanza of ideas and terms for you that can isolate you from your competitors. You must uncover what customers are praising or complaining about your product in their reviews and make the changes accordingly. Believe it or not, customers will love that you not only listened but also took necessary actions. Ultimately it can increase your brand loyalty and help you build a loyal customer base.

Encourage Customers to Leave a Feedback

While doing online shopping, customers crave to have a conversation with their online brands and sellers. According to a survey, more than 75% of customers have this mindset that brands do not over-personalize product experiences enough to be invasive. It means driving open communication between you and customers is likely not going to make them happy. They like to hear about you from others, so it is imperative to encourage your customers to leave genuine feedback or review your product after making any purchase. More reviews can help you acquire more customers and ultimately increase your brand loyalty. Today there are various ways to communicate with your customers and ask them to leave a review. You can take the help of emails, WhatsApp messages, social media, etc.

Be Real and Reliable

One of the critical factors in building brand loyalty is getting “real” with your customers. In other words, we can say, don’t be afraid to show off the real side of your business. This means not only having a specific tone but also being able to acknowledge shout-outs because you want to do so, not necessarily because you “have” to. For example, social media is the most preferred customer service channel for most customers because it offers a candid, immediate boulevard for customers to bring up their issues. If you want to win customers’ loyalty, even in the face of a complaint or concern, you need to be authentic and real in every manner.

The Art of Creating Loyal Customers

• First thing first, you need to listen to your customers. Listening to their demands and requirements can help you in serving them better. That is why it is always necessary to analyze the market trends and demands.
• Always respond to their feedback so that they feel valued and keep coming back. Responding to customer reviews can help establish a robust relationship with your customers.
• Increase the quality of your products as per their feedback and try to maintain consistency.
  
  

Conclusion

Hence this is how you can build your brand loyalty. Reviews and feedback are essential factors specifically in the eCommerce industry. Because customers don’t have the authority to analyze a product physically, reviews and feedback are all they have that help them make the right purchase decision. That is why you should focus more on collecting an enormous number of reviews and feedback from your customers as an online brand.

If you are the one who fails to recollect the reviews, then you must take the help of any agile review management software such as etraKY BS. It helps in managing the reviews in one place.

Nothing comes easy in life; it requires hard work, an inventive strategy, and, last but not least, an investment. In a fundamental way, we can say that it takes a lot to establish an independent business to generate revenue. If we talk about an eCommerce business, it doesn’t require a hefty amount to start your journey. Still, if you want to expand your business and stay competitive, you should invest in marketing and promotions to let your online brand survive.

To make your online business profitable, spending a little to make your brand popular and attract customers to your business is necessary. In the process of establishing your business robustly, firstly, you need to increase your brand awareness so that customers come to know more about your products and further buy them. In this blog, you will learn about some astonishing ways to market your online products and generate enough revenue. Do not worry because many market ways don’t require a heavy investment. With a robust strategy and investment planning, you can achieve your goal tremendously. Let’s get in and find out what marketing strategies you can apply to your online business.

Six Successful Ways to Market Your Online Products

Determine a Robust SEO Strategy

SEO (Search Engine Optimization) is a collection of multiple things that helps online businesses to increase their rank in the search engine. One of the most critical factors is to add relevant keywords while listing your products on various marketplaces. Keywords play an efficient role in increasing the visibility of your product and making it appear in the search results. Suppose you are selling coffee online and it is not searchable in the search engines of multiple eCommerce platforms such as Amazon, Flipkart, Myntra, etc.; it will automatically minimize your sales and affect your overall business. However, a listing quality analysis software such as etraKY BS can help you in this regard. This software can let you know whether you have added the right keyword in the listing or not. You must understand this if you won’t add relevant keywords to your listing, your customers will not be able to locate your products.

Take Advantage of Email-Marketing

To promote your online brand successfully, you can implement email marketing. You may have to invest a little in this process, but once you start receiving the outcome, you won’t regret your decision. It is considered one of the powerful marketing aspects and a form of direct marketing. You must send your customers catchy and attractive emails during this marketing process. In this email, you need to brief them about your products and let them know how they can benefit them. It can help you with lead generation and brand awareness and build a great relationship with your customers. This strategy can also help you engage your customers with your brand and convince them to buy your products. Email marketing can also offer your customers a discount or coupon. It provides them a personalized experience, and there is the probability that they may become your loyal customers.

Collaborate with Social Media Influencers

The definition of an influencer has been changed today; celebrities or higher officials are not only an influencer. The parameters have been changed since the rapid use of social media. One can absolutely find everything on social media today. There are bloggers, journalists, entrepreneurs, and young social media savvy that work as an influencer. You can collaborate with them to promote your brand on social media platforms. You might be thinking about how these influencers can help your brand to promote. Well, these influencers have a gigantic number of followers on social media, so collaborating with them can help your brand reach out to many potential customers. However, an influencer doesn’t take complete responsibility for increasing your sales; all they do is just the promotion of your brand. There is a higher probability that it can increase your sales somehow.

Drive Customers Through PPC Advertising

PPC refers to Pay-Per-Click; it’s an effective form of advertising that offers you an opportunity to let your brand appear in the SERP (search engine result page). Whenever a potential customer types any significant keyword that matches your product, PPC ads will pop up your product. Now whenever a customer clicks on the ad, they will get redirected to your main product page. You need to pay the amount on the basis per click. Millions of brands use this marketing strategy to promote and increase revenue. But in the end, you have to accept the fact that this strategy also doesn’t consist of a guarantee that customers will surely buy your products. It can work if you present your product in a significant way on marketplaces by including elaborative description, title, and high-resolution images. However, you can take the help of any available brand analytics tool in the market. It can help you improve the quality of your listing on multiple eCommerce platforms.

Offer Discounts & Coupons

Who doesn’t like extra discounts and exclusive offers? Well, we all do, so you can use this marketing tactic to attract more customers during the initial stage of your eCommerce journey. You can offer discounts on your specific products and provide a coupon code to your customers. Apart from that, an offer of free shipping on a minimum order can also put the ball in your court. Apart from that, you can offer them a free product by ordering any specific one to increase your revenue and attract more customers. This marketing strategy always works because customers always like to buy something that comes with an offer.

Always keep a Check on Competitors

You should not underestimate your competitors’ capabilities to justify your struggle in establishing your brand and generating revenue. That is why it is vital to always keep a check on your competitors’ strategies and plans. Analyzing the weaknesses and strengths of their products can help you improve your products’ quality and services. This strategy can help you stay competitive in the market and drive impeccable revenue growth. A competitor tracking tool such as etraKY BS can help you tremendously with this.

Apart from these points mentioned above, you can also send newsletters and press releases to increase your brand awareness. You can also send sample products to your customers to attract their attention. For example, a beauty brand, Plum, is currently offering sample products to its customers to make their market presence. Customers will never deny taking the sample products because they also prefer trying new ones. So once they like the sample, they can order the product later.

Conclusion

When it comes to selling products on eCommerce platforms, you will require a solid customer base to generate more and more revenue. To focus on attracting new customers and keeping your existing customers with you. So if you have the budget, you must come along with the marketing tactics that offer tremendous benefits with a bit of investment. You can even start your marketing strategy by posting blogs on social media regarding your products. It can be a better way to start marketing your online products. More than everything, you need to understand that all your marketing strategies will work when your products can benefit your customers.

So firstly, you must have clarity on this; everything will work accordingly. After quality, the presentation of the products also matters a lot in the eCommerce industry. Hence, in this regard, you can take the help of any listing quality analytics software such as etraKY BS. It can help you add specific descriptions, titles, images, and videos while listing your products. In this way, you can represent your product outstandingly on any eCommerce platform.

The unpredictable eCommerce industry is changing its strategies to customers’ demands. Most brands and sellers focus more on the fundamental steps of selling their products to meet the customer’s requirements and make it a worthwhile investment. But many of you may overlook that to make this online business a successful affair, you need to divert your focus on the post-purchase experience of customers as well.

It can be an essential step for your eCommerce business journey to help you build brand credibility and customer loyalty. As you know, this industry is quite competitive, and the competition is getting more intense. To survive in such a competitive environment, you can not afford to forget your customers after the sale. To maintain the sales flow, you need to remember every customer to make them repurchase your products. Additionally, they can become your brand advocates. In this regard, the traditional selling method will not work; you must add some value-added services to delight your customers and ensure their return. Here in this blog, we have mentioned some of the value-added services that can intensify the post-purchase experience of your customers. So what are we waiting for? Let’s get in and find out what these services are that you can provide to your customers.

A Better Understanding of Value Added Services

In the eCommerce industry, value-added services add several values and attractive points to customers’ shopping experience. These points can keep your customers engaged with your products and services and resolve their queries instantly. It can help drive more sales and make your presence remarkable at the various marketplaces. You can attain the customer’s loyalty and make a robust connection with them. If you are still thinking about what are those value-added services you should add, read out the following points.

Fantastic Four Value Added Services to Delight Your Customers

Offer Product Warranty/ Product Protection

In terms of providing value-added services to your customers, you need to offer them a product with a warranty period. These days many prominent sellers and brands offer this facility on their signature products. Now is the time for you to offer this value-added service to your customers and let them sit back and enjoy the features of your products. It assures the customers that they have made the right purchasing decisions.

Product warranty provides customers peace of mind that in case of any issues with the product, they can get it fixed without paying an amount. You can offer repair and replacement on certain items through this specific service. It can help you drive high customer satisfaction. It can be an excellent choice to get back your valuable customers. It is quite understandable that if you can resolve the pain areas of your customers, then nothing can stop them from coming back and buying another product from you.

Apart from this, you can also offer product protection on products such as mobile phones, televisions, and other electronic items. A protection plan comes with unique techniques to save the product from any upcoming mishappenings. If a customer spends a maximum amount on any particular product, they can also spend a minimum amount on protecting that item from breakage or other factors.

Offer a Hassle-Free Refund & Return Process

Some brands and sellers do exist that hide their “return and refund” policies from their customers. Well, if you think this strategy can reduce the return rates, you are absolutely wrong. To gain customer loyalty and intensify the post-purchase experience, you must be open about your return and refund policies. It can help your online business win the trust of your valuable customers. It will help if you are not afraid of the returns. If customers are not happy with your product, they will surely go for a return.

Believe it or not, this is the fundamental element of a delightful post-purchase shopping experience. To make it a hassle-free process, you can contact your logistics partner to understand if they can manage your anticipated return volume. Apart from that, to provide clarity on this, you must add the policies on your product page.

Focus More on Getting Feedback/ Review

Asking for customer feedback or reviews post-purchase can help you build a trustworthy relationship. Positive reviews can add more value to your online business. It can make customers more confident while buying your product. Reviews and feedback matter a lot if you are in an eCommerce business. It can help the customers to know more about your product and later let them buy one. According to a recent survey, more than 65% of customers are influenced by reviews and read them before purchasing.

So without further ado, you should always encourage your customers to leave their valuable feedback. It can work in two ways; first, your current customer may think you care about their thoughts, and second, it can help you attract new customers. You can leave a sweet note with each order and ask your customers to leave their reviews. Apart from that, if you are the one who is not good at managing your reviews, you can take the help of several review management software such as etraKY BS. It can help you manage all the reviews from various channels in one panel.

Provide Personalized Post Shopping Experience

We all like to get pampered, whether it is me, you, or someone else. Providing a personalized post-shopping experience to your customers can let them more connect with you. It can be an outstanding value-added service to intensify the post-purchase experience. To implement this process, you can simply send them notifications regarding the upcoming products and offers.

You can also pamper them by letting them know about the date of upcoming sales as well. Apart from this, if you have some regular customers who buy the same products every month, you can send them alerts that they should re-order the product as it can get out of stock soon. It can let your customers make a quick purchase and add more revenue to your business. Customers can also spread their word, and it can also help you in increasing your sales rapidly.

Conclusion

Hence, these are several value-added services that you can implement with your business and intensify the post-purchase shopping experience. This way, customers can get attached to your services and keep returning to your online business. It is effortless for your competitors to fetch your customers towards them. But these services can never let your customers visit your competitor’s product page.

If you can provide phenomenal value-added services, nothing can stop your customers from revisiting you.If you are ready to invest in value-added services as a brand or a seller, you can establish a remarkable position in the market. It can increase sales, enhance your brand’s credibility, and nurture your overall business.

As we all know, the Covid-19 pandemic has affected businesses worldwide. Various eCommerce companies have experienced massive downfall during this pandemic. However, beauty brands are among the few that have gone through significant pandemic effects. Customers don’t prefer to step out of their houses or be a part of any event or function due to pandemic risk factors, so the demand for beauty products has decreased rapidly.

One of the primary reasons behind the decreased demand for cosmetics and makeup products is that they come under the non-essential product category. Health care products have become a priority for customers, and the rest of the beauty brands are affected by the DIY self-care beauty hacks. Customers prefer to use natural products more to enhance their beauty. But slowly, when the effect of the pandemic gets minimized, demand for beauty products also upsurges. According to a marketplace survey, by the coming 2027, the growth of the beauty industry will reach approximately 785.7 billion dollars.

However, compared to brick and mortar, eCommerce stores still face several challenges in robustly establishing their business. In this blog, we will discuss several challenges and their solutions for eCommerce beauty brands. Let’s find out what those challenges are and how brands can overcome them.

Various Challenges and Their Solutions for the eCommerce Beauty Industry

https://etraky.com/Challenge

Building Brand Credibility

First thing first, brand credibility is an essential factor for beauty brands specifically. If it is not adequate for customers and they do not hear much about your brand, they won’t buy your products. So, before anything else, you have to work on building your brand’s credibility in the market. You should keep in mind that customers prefer to buy those products which are the talk of the town. They get influenced easily by others, so positive reviews also help you in building brand credibility.

https://etraky.com/Solution

• To mark your market presence and attract new customers, you should use social media platforms for advertising your products.
• Be active on social media to answer all the queries of your customers.
• Add marketing tactics to your business.
• Offer some discount for the first time customers.
• Add elaborative product descriptions to your products.
• Add high-resolution images.
• Relevant keywords.
• Give importance to the review and rating section.

So, these are several solutions that you can implement to establish your brand credibility across channels. In this regard, you can take the help of traKY BS as a listing quality analysis software. It can help you in listing your products accurately on various eCommerce platforms. Presentation matters a lot while selling products online, specifically beauty products.

https://etraky.com/Challenge

Upgrade the Shopping Experience

With each passing day, the eCommerce phenomenon is changing according to customer demand and market trends. You can say that this market is unpredictable and challenging to survive if you are not able to cope with its fluctuations. Customers prefer to buy online beauty products and are here to have an excellent shopping experience. That is why beauty brands must provide their customers with the best shopping experience to engage them forever.

https://etraky.com/Solution

• Choose the Prominent marketplaces with an incredible customer support team to sell your products.
• Provide all the possible payment options, including Debit, credit, UPI, and COD.
• Get associated with the best logistic partners in the industry for speedy order fulfillment.
• Provide customers a “Try on” feature for all cosmetics ranges such as lipstick, nail polish, eye shadow, eyeliner, etc.

Hence, in this way, you can enhance the shopping experience for your potential customers. These solutions can help you in attracting more customers and eventually help you to generate tremendous revenue.

https://etraky.com/Challenge

Avoiding Stock Out Situation

This one can be a significant challenge for most eCommerce beauty brands. The stock-out situation can negatively impact the overall performance of your business growth. If the customer faces a stock-out situation at the time of purchase, they will lose trust in your brand. They can start using some other product and may not repurchase your products. Stock-out scenarios are devastating for beauty brands because once customers get used to one product, they keep using it for at least a year. So clearly, you can not afford to lose a single customer because it will be hard for you to get them back.

https://etraky.com/Solution

• Get along with stock analysis software such as etraKY BS to avoid the stock out situation. It can notify whenever a product gets out of stock or back in stock.
• Always get connected with your suppliers and keep a check on stocks.
• Inform the suppliers about your requirements before the stock-out situation.
• Keep your stocks full during the wedding and festive seasons.
  
  

https://etraky.com/Challenge

Moving Ahead of Your Competitors

This is another challenge for beauty brands to move a step ahead of their competitors. It is the only way to make a robust customer base and increase your conversion rate. Numerous beauty brands are out there and are already popular among the masses. So it is challenging for you to attract their attention. It takes time for customers to easily switch between brands and products. Customers always expect a genuine reason to use new products, which is why there is enormous competition among beauty brands.

https://etraky.com/Solution

• To lessen the competition, you must sell your products on various eCommerce platforms.
• Provide high-quality products to your customers.
• Offer a genuine and decent price.
• Try to get engaged with customers through various channels.
• Run efficient and effective advertising campaigns.
• Always be there to resolve the queries of your customers.
• Keep an eye on your competitor’s every movement.

In this way, you will be able to take a step ahead of your competitors and make your beauty brand stand out in the market. These solutions can help you build a powerful eCommerce beauty brand. If you want, you can take the help of price tracking software such as etraKY BS. It can help you in maintaining price hygiene across the eCommerce channels.

Conclusion

Thus, these are the various challenges and their solutions that can help you to grow your eCommerce beauty brand tremendously. We have also not mentioned other challenges in the blog, such as cart abandonment and returns handling. To overcome these challenges, first of all, you need to offer a great product to your customers. In the beauty industry, quality matters a lot. If the product resolves beauty-related issues, customers will definitely buy your product again and again. Apart from that, in this category, marketing also matters a lot in terms of increasing the popularity of your brand.

You will find it challenging to generate significant sales if it is not famous. After quality, packaging and presentation are also essential aspects of this industry. Your products must have attractive packaging, and you should focus more while listing your products as well. On the eCommerce platforms, potential customers will be unable to locate your product if the listing is inaccurate. Adding relevant keywords, good-quality images, descriptions, and titles can also help the customers know more about your product and dominate their shopping decisions.