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Brand Story Archives - Etraky Brand Studio: Amazon Seller Software & Product Research Tools for FBA and eCommerce Businesses


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How to List Products on Flipkart, A Complete Guide for Online Sellers!

When it comes to top prominent eCommerce platforms in India, Flipkart is one of the considerable ones that many sellers prefer to sell their products on. However, sellers must follow some of the essential rules that can help them sell their products on this platform. This excellent platform came into existence in the year 2007. By providing benefits and services supremely to millions of customers, this eComm channel has marked a presence in the heart of every customer. That is why Flipkart has no lesser customer base than any other prominent marketplace in India.

It provided its services to PAN India and gained a compelling reputation among eCommerce sellers. Being a trusted online platform, it has an enormous customer base and encourages sellers to improve their selling skills and profitability with it. Due to its Indian origin, online customers around India believe it to be more authentic and affordable than any other online site. It offers customers an assortment of products and looks out for sellers who can dedicate themselves to acquiring their professional goals and follow Flipkart’s selling policies with steps. In this manner, before you start selling products, you, as a seller, need to list your products appropriately and precisely. This blog has mentioned some astonishing ways to list your products on this platform seamlessly.


Follow These Essential Steps to List Products on Flipkart


To list products on Flipkart, you need to follow these essential steps.

  • You need to visit the “my listings” section in your Flipkart seller account.
  • Now select the “add new listing” option on your listing management page, and then you can select “add a single listing.”
  • Then you need to select a relevant product category that Flipkart approves. If you want to attain another category, you must take approval from this platform.
  • After that, you must select a brand for listing and cataloging your products. You can view the approved brand under “brand selection” .
  • You can also use the search box to look for a significant brand for your product.
  • Now select the right brand name and create a new listing.
  • After this, you have to fill in the sections such as product descriptions, images, titles, prices, stock, and shipping details.

To list your products effectively, you can take the help of a listing quality analysis software to help you enhance your product description, images, titles, etc. Listing your products on this platform is divided into three sections.


#Section 1

The first section of the product listing on Flipkart involves price, shipping, and inventory information. You will find that these aspects have almost 26 attributes for a single product that are divided into 9 sub-headings, and each has mandatory and optional sections to fill. Here are a few tips on them to fill in the details without any errors.

Listing Details: As a Flipkart seller, you must provide your SKU ID (Seller Keeping Unit) to sell your product on this platform. You can see it in an alphanumeric identifier form.

Status: It is precisely for your listing status. You have to select “active,” and then your listings will be marked active to sell your products further on this platform. Customers can not have access to buy products from an inactive product listing.

Pricing Details: At this step, you need to implement a maximum retail price of your product in INR. Along with this, you also need to provide your selling price details at which rate you want to sell your products on Flipkart. It should always be below the product’s actual price.

Inventory Details: In this section, if you have opted for Flipkart fulfillment services, you must select a third-party seller or manufacturer from the “seller smart” option. After that, you need to fill in the details of the procurement type; it involves how you procure the inventory to fulfill the order requirements. Here you need to select in-stock from the main menu. Now, a seller will be required to fill in the procurement SLA (service legal agreement), which is the time you will require to ensure that your product is ready to ship. At Flipkart shipping, the acceptable value is for two days. At last, you need to fill in the details of your stocks; here, you need to provide several products to select that you want to sell.

Shipping Details: This category needs to provide essential information about who will dispatch or ship your order to the customers. Here it is recommended to select Flipkart because other options may show errors.


#Section 2

Section 2 is wholly dedicated to additional product descriptions. However, it is an optional yet necessary section for sellers. This optional section in Flipkart’s product listing has 29 attributes divided into four categories. You can skip this section, but providing relevant additional details about your products can help Flipkart and customers better understand your product specifications and features. Thus, it can help in adding tremendous value to your online business. This section has three subheadings:

General: In this subheading, you can provide some general specifications of your product, such as elaborative descriptions, keywords, and other essential information.

Dimension: To list products on Flipkart here, you need to provide the details of your product’s height, width, depth, weight, and some other applicable information regarding the measurements.

Box: At these subheadings, you need to provide information about the packaging box, such as mentioning the product name and other details about products that will be delivered to the customers in a single package.


#Section 3

It is the final and most crucial section of product listing on Flipkart. Images are the core of selling online products because it is the one and only aspect that attracts customers easily and quickly. Suppose your products have a clear, high-resolution image that is easily accessible to customers. It can surprisingly increase your sales, and even, at some point, it can minimize the return rate also. At Flipkart, you can add more than thirteen images of your products. You can upload images of your products from various angles, such as front, back, bottom, and upside. However, the image resolution should not be less than 500×500 pixels. Always consider proper lighting while taking pictures of your products, or you can hire a professional to photoshoot your products. In this section, you can also upload other relevant creatives and infographics to your products.


Conclusion

So these are some of the compelling steps to list your products on Flipkart. You can complete this process effectively by following the product listing steps. On this platform, product attributes can vary as per the selection of product category; however, most fields are identical for the categories on this platform. Double-check your listings once you go through all these sections because it is imperative for your sales. An incorrect listing can drastically affect your business, and you may lose your customers and your chance to sell your products on this eCommerce marketplace. To enhance your listing quality, you can take the help of some listing analysis software such as etraKY BS. It notifies you whenever a listing goes wrong, and you can quickly enhance them.

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Top Trending D2C Brands in India That Are Ruling The Industry!

The ever-emerging eCommerce industry is a blessing for Indian brands and sellers. It allows them to connect with millions of customers from all over the country and simultaneously increase their business growth and revenue. However, this industry has various business models, and one of the most famous ones is D2C, which refers to direct-to-consumer. The D2C eCommerce market is growing furiously, and it has been predicted that by the year 2024, this business model may become a 100 billion dollar market.

The D2C industry has flourished significantly post the Covid-19 pandemic. If we look at the numbers, as of 2022, India has more than nine hundred D2C brands. Associating with various marketplaces, brands have established their eCommerce platforms to connect with customers directly. In this blog, we have mentioned some of India’s top trending D2C brands. If you also desire to establish your brands and adopt this business model, you must go down and read the journey of these following brands.

Top Eight Trending D2C Brands of India

 

MamaEarth

This beauty brand started its journey at a meager speed, but today it is recognized as a unicorn startup of India. It was founded by Varun and Ghazal Allah in the year 2016. Nowadays, it is tremendously popular among new generations. Mamaearth not only produces products for women but also for newborns and children. In the coming years, it will also add new product categories. It is not an easy task to sell products for kids as a new brand. It is really tough to gain customers’ trust for new brands, but this brand has cracked that trust by directly selling its products to customers. They had run a massive advertising campaign to sell their products to their targeted customers.

Pepperfry

When talking about stylish yet long-lasting types of furniture, Pepperfry is the first name that comes to mind. It is one of the famous D2C furniture brands in India that sells online furniture on its eCommerce platform. This brand was established in 2011 by two prominent Mumbai entrepreneurs; Ambreesh Murthy and Ashish Shah. Pepperfry has warehouses all over India that help them to deliver their products as quickly as possible to their customers. In the past few years, Pepperfry have rapidly expanded their business and now deal in Home Decor and essential home appliances products also. The individual seller can also list their products and sell them on this platform. Pepperfry also has its physical stores in various prominent locations in the country.

BlueStone

Jewelry designs have always been women’s first attraction, and Bluestone has changed the traditional way of buying jewelry. Today, one can simply buy their favorite piece of diamond or gold from the direct-to-consumer platform of Bluestone. This platform offers more than eight thousand jewelry designs in pendants, rings, earrings, bangles, bracelets, necklaces, etc. Gaurav Singh and Vidya Natraj founded this unique eCommerce platform in 2011. This platform follows an omnichannel way of selling its products. Bluestone has various investors, including Ratan Tata and Seema Capital. Bluestone has witnessed continuous growth and accomplished its goals of revenue generation.

Country Delight

Today customers not only buy clothes and other accessories, but they have the ability to buy even milk and other daily essentials from an online platform. The popularity of Country Delight is growing with each passing day. This D2C platform was established in 2013 by Chakradhar Gade and Nitin Kushal. Country Delight has an impeccable range of products such as milk, ghee, cottage cheese, vegetables, and fruits. Customers can subscribe to their services and get desired products daily at their doorstep. This platform has served over 1.4 million customers across the country in the past year. In the coming years, this D2C brand can deliver its products to more than seven billion customers across eleven Indian states. That is why it is counted as one of India’s top trending D2C brands.

Licious

In this fast-paced world, most of us haven’t had that much time to visit a butcher shop and buy meat and fish in a traditional style. However, D2C brands like Licious have eliminated this problem by effectively offering the best quality of clean and hygienic meat, chicken, fish, eggs, and other meaty products. This platform is highly recommended for the distinct quality of meat and seafood. It has more than four thousand employees who are dedicated to serving the customers within time. This platform has more than one million customer base at present. Abhay Hanruja and Vivek Gupta established Licious in the year 2015.

Bewakoof

Bewakoof is one of India’s top trending D2C brands that are quite popular among the young generations. This platform sells a wide range of trendy quoted t-shirts, dresses, footwear, mobile accessories, and other products. They have a partnership with Disney, DC, Star Wars, Marvel, and F.R.I.E.N.D.S., and this platform sells their merchandise, clothes, and other accessories also. This platform was established in April 2012 by Siddharth Munot and Prabhkiran Singh. This platform claims to sell more than one crore of products to approximately sixty-five lakh customers in the past year. They are aiming to make a record of selling more than two thousand crore products by the end of 2025.

LensKart

No one has ever thought that they could buy eyewear from an online platform. The emergence of Lenskart in 2010 has made it possible for ordinary people to buy their glasses online. This platform sells reading glasses, sunglasses, computer glasses, kids’ glasses, and lenses. The founder of Lenskart, Peyush Bansal, has completely changed the traditional way of buying online glasses. Customers can buy their choice of glasses from this specific platform at a reasonable price. Lenskart doesn’t allow retailers to sell their products on other eCommerce platforms.

Sugar Cosmetic

Beauty Industry is an ever-demanding industry all over the world. Women are always keen to try out new products when it comes to beauty and makeup and stick to one if it fulfills their requirements. With this vision, Vineeta Singh established this platform in 2015. This cosmetic D2C brand mainly targets women between the age of 18-25. In the current scenario, they have more than 3000 retail locations in more than 140 cities in India. Sugar Cosmetics also sells its products on eCommerce platforms such as Amazon, Flipkart, Nykaa, Purple, etc. They have an alluring range of beauty products such as foundation, mascara, compact powder, lipstick, eyeliner, etc.

Conclusion

Hence, above are some of India’s top trending D2C brands that have come a long way yet established themselves as the most popular brands in India. The D2C business model is expensive to acquire as you have to manage everything independently. However, if you have a vision of selling your unique products and earning decent revenue, you can go for this one. To manage your operations, you can take the help of etraKY B.S. This software provides you with the services of stock availability, listing analysis, review management, etc.

 

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Five Best Strategies for Amazon Individual Seller to Make Most of the Great Indian Festival 2022!

In the eCommerce world, Amazon is one prominent marketplace attractive to consumers, brands, and sellers. Jeff Bezos established this mega platform in the year 1994. Initially, it was established as an online book retailer store. After going through a long journey today, it’s a number one eCommerce platform with an impeccable customer base. Brands and sellers want to be on this platform to make their eCommerce business thrive. Amazon started its operations in India in 2013 and became one of the prominent people’s choices online platforms that customers adore. This platform brought explosive growth to the eCommerce sector in India.

However, this alluring marketplace sells millions of products throughout the year, but it experiences a compelling amount of success during its Great Indian Festival sale. This blog will dive deeper into what Amazon’s Great Indian Festival Sale is, why it is vital for every Amazon individual seller, and how they can make the most of it. You must be aware of this sale, which will hit the market on the 23rd of September this year. So you need to pull your socks and attain immense benefits.


What is the Amazon Great Indian Festival?

Every year during the time of great Indian festivals such as Dussehra and Diwali, Amazon runs its Great Indian Festival Sale to attract millions of customers. It is a great selling strategy for Amazon to run a sale during the festive season. In India, customers usually shop their hearts out during these festivals, and this marketplace offers incredible deals to their customers and generates impeccable revenue. During this sale, Amazon offers massive discounts on a wide range of product categories, including electronics, home appliances, furniture, sports items, apparel, and home decor items. Believe it or not, this eCommerce giant generates a considerable portion of its yearly revenue and sales from this event.

According to research, more than 70% of Amazon’s individual sellers and brands have admitted that they generate 50% of sales only from the Great Indian Festival every year. This year Amazon is expecting more than a 22% jump in its GMV (gross merchandise value) from the previous year. Indeed it’s an excellent opportunity for brands and sellers as well to make the most of this big event.


Strategies to Generate Immense Profit as an Amazon Individual Seller

 

Enhance the Listing Quality of Your Products

Product listing is one of the most critical aspects of selling your products thoroughly on any eCommerce platform. Listing quality should always be top-notch if you want to sell your products during the Amazon Great Indian Festival or otherwise. You need to make your listing stand out from the rest to make the most of this sale. To make your product visually appealing to your customers, you must add high-quality images and videos of the products. Add elaborate, crisp, and informative product descriptions and relevant keywords.

Last but not least, the product title should be attractive and should also include the right size, color, and nature of your product. These are the few standards that must be maintained to make your product visible to customers. To enhance your product listing, you can take the help of listing analysis software such as etraKY BS. It can notify you whenever a listing goes wrong.


Revamp the Visibility of Your Products

Get this fact straight; you are not the only one who sells their products or wants to sell them during the lucrative Amazon Great Indian Festival sale. There are millions of sellers and brands waiting for this sale to make it a profitable affair for themselves. So it is essential to make your products visible to targeted customers. In this fierce competitive platform upgrading, your product visibility is crucial to making the most of Amazon’s Great Indian Festival Sale. You can improve product visibility by strategically affixing relevant keywords into your listing. To buy any product, every Amazon customer primarily uses their search bar, and if their searched keywords match your products, customers will be able to locate your product and buy them in the first place.


Offer Tremendous Discounts & Deals

Well, the Great Indian Festival is about getting huge discounts on almost every product category mentioned on Amazon. So to make the most of this sale, you are required to offer attractive deals to your potential customers. You need to offer your products at much more captivating prices so that they do not choose your competitors to buy their desired products. You can sell all your slow-moving stocks during this time of year by offering maximum discounts to your customers. In this, it will not affect your financial grounds.


Streamline Your Stocks

As an Amazon individual seller or a brand, you need to be aware of the fact that there is an intense chance of getting multiple orders during this sale season. So never lose a single sale and get the ball in your court. It will help if you keep a check of your stocks to avoid out-of-stock situations. It will be a shameful situation if you won’t be able to fulfill the orders of your customers, specifically during this sale. It can drastically affect your overall eCommerce business as you can lose your customers due to the Oos situation. So before the sale starts, stock up on the products you want to sell on Amazon during this massive event. Stock availability software can make it easier for you to escape the Oos situation by notifying you whenever a product gets out of stock or gets back in stock.


Let Your Customers Know About Your Offerings

Those who know Amazon must know about the Great Indian Festival Sale. What they don’t know is on which products they are going to get maximum offers. If you are going to be a part of this mesmerizing event, you must inform your customers about what you will offer them. You can take the help of social media platforms to promote the products that you are going to sell during this sale season.


Offers and Discounts That Amazon is Offering on Various Product Range

  • Home and Kitchen Appliances: Amazon is offering up to 70% discounts.

  • Mobile & Accessories: This platform offers 70% discounts on all mobiles and accessories.

  • Electronics: Amazon offers up to 65% discounts on all electronic items.

  • Fashion Apparel: Up to 75% off Amazon offers its customers an apparel range.

  • Daily Essentials: This eCommerce giant offers massive discounts on selected daily essential products. It can be up more than 70%.

Conclusion

You can sell an extensive range of products on Amazon during this massive festive sale. Millions of customers wait for Amazon Great Indian Sale to shop for their favorite products throughout the year. So, ultimately it is an outstanding opportunity for you to sell your products on Amazon during this event. All you need to spike up your sales during this festive season is to make a strategic plan, improve your listing, stock up your products, promote your products on social media, and you are good to go. These aspects are really important if you want to increase your revenue during this time of the year.

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Know About Amazon’s Best Seller Rank & Ways to Enhance It?


The eCommerce business is all about having good knowledge of digital aspects, customer requirements, and the latest market trends. Apart from these, there are so many other factors that a seller and a brand must be aware of. Specifically, if you are associated with Amazon, you need to know all the essential terms that are crucial to selling your product on this giant eCommerce marketplace. BSR is one of them; BSR stands for best seller rank. You can find this rank on the product listing page if you are already selling your products on this platform. Amazon’s best seller rank can be found in the product description section.

It is undoubtedly one of the vital parts of your Amazon eCommerce business. BSR is a good symbol of how well your products perform on this platform. This rank should always be lower; suppose if your product’s BSR is 4, that means there are three other products in that category that have a higher sales velocity than yours. So folks, in this blog, we will focus only on this particular section of Amazon. Without any further delay, let’s go through the blog and find all the compelling pieces of information.


A Description of Amazon Best Seller Rank or BSR

Amazon’s Best Seller Rank or BSR simply stands as a number that is provided to a specific product after the completion of sales. These ranks can help you analyze the overall performance of your selling products on this platform. Products with low sales are higher on BSR, and products with high sales have lower BSR. Thus the Best Seller ranking of your product should be lesser.

It emphasizes a particular product category; if your product BSR is 5, it means your product ranks on the number in that particular product category. Hence, the Best Seller Rank on Amazon is based on the product category, and this platform has several sub-categories as well. There will be a BSR for every product you have listed in every category. One product can have multiple rankings on Amazon if a product is listed in more than one category. So the BSR will fluctuate according to its category.


How to Calculate Your Amazon Best Seller Ranking

Well, calculating your best seller ranking on this giant eCommerce platform can be a little clumsy and confusing task to do. There is no specific way to calculate your Amazon product ranking, but some theories can help calculate your BSR. These theories are based on sales rather than considering product reviews, pricing, and other factors. You can calculate your BSR in the following ways.

  • To calculate your Amazon product ranking, you must calculate your current and historical sales.
  • BSR can be calculated based on price changes, including sales and promotions.
  • It can be calculated on the basis of similar competitive products.

Based on current and historical sales, Amazon updates the best seller ranking every hour. Thus if you sold five units in one hour and your competitor sold three units, your BSR would be lesser than theirs. Always remember that the lower the ranking, the better the sell. Although, if in the next hour you only sold three units and your competitors sold five, you would still have a lower best seller ranking because Amazon calculates the BSR based on historical sales. In this way, this ranking doesn’t change as quickly as you think.

As an eCommerce seller or a brand, you must want to know what a good BSR is. It can be tricky to know because it differs throughout every category. However, if you consider various products listed on Amazon, as a rule of this platform, products with a sales rank of less than two thousand are considered in demand. So you can also consider it a clear benchmark.


Effective Use of BSR for Amazon Sellers & Brands

  • Best seller rank can make product research much easier for new sellers and brands. It can provide them with all the essential information about in-demand products. Usually, you can look out for products with a sales rank of two thousand or less than that.
  • To beat your competitors at marketplaces, keep an eye on them. However, best seller rank can help you to analyze your competitors’ strategies. You can compare your product BSR with your competitors and can take essential steps if it requires any improvements.
  • BSR can help you in selling all the best-selling products on this platform and helps you in generating decent revenue.
  • With the help of best seller rank, you can estimate your sales. It provides you with a figure of how effectively and often your product sells on Amazon. Based on that data, you can easily estimate your sales and save your unnecessary expenses.

Five Astonishing Ways to Enhance Your BSR

Upgrade Your Product Title

The product title is crucial to enhancing your bestseller ranking on Amazon. A product title must include nature, color, size, brand name, and other important information. For example, if you sell phones, you must add their color, RAM, brand name, etc. It helps the customer gather vital information about your product and lets them easily find it in the search results. The product title should be added while listing your products on this eCommerce platform. To enhance the quality of your listing, you can use listing quality analysis software. It can help you enhance your product title, description, images, videos, and keywords.


Implement Competitive Pricing

To sell your products without any hurdles and to enhance your best seller ranking, an excellent pricing strategy can help you immensely. You need to set dynamic product prices to remain competitive in the market and win the buy box section. It doesn’t mean you always need to set a lower price than your competitors. Understand that customers don’t always prefer to buy products at a lower price. They think that a much lower-priced product has terrible quality. So you really have to be specific in terms of pricing. In this regard, you need to analyze your competitors’ pricing strategy. Price tracking software can help you with this.


Add Bullet Points in the Product Description

To enhance your Amazon best seller rank, you must add an elaborative yet crisp and informative product description along with bullet points. Add all the key features and benefits of your products in the bullet points to make them readable for your customers. No one wants to read a plain paragraph; instead of that, if you highlight all the practical features of your product in bullet points, it can attract many eyes, and customers can buy your products in the first place. Eventually, this tactic can help you in enhancing your BSR.


Use High-Resolution Images

To impress your valuable customers and make your product stand out in the competitive market, high-resolution images are the need of this eCommerce era. You need to add precise and quality images so that your potential customers can evaluate your products in a better way. Good quality product images from different angles can dominate your customers’ buying decisions. It helps them to know what your products look like and whether it will be worth buying them. This tactic can set you apart from your immediate competitors.


Get Along with Amazon FBA & Prime

Amazon FBA and Prime are two quintessential services of this global eCommerce marketplace. Amazon’s fulfillment helps you ship your products effectively and on time to your customers without any hurdles. Simultaneously, adding Prime to products can help your customers get their orders delivered as quickly as possible. These two services are the most reputed services among Amazon customers. Hence, it brings you a compelling opportunity to scale up your sales and, ultimately, your BSR.


Conclusion

Thus, the very first glimpse of Amazon’s best seller rank can appear confusing and complicated, but it’s worth spending time on this. It can benefit you in terms of letting your business thrive and help you gain essential insights into competitors. This rank is not only crucial to the selling performance of your products, but it is more than that, as you will get to know what your competitors are up to. This information can help you manage your business robustly and ensure success.

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What’s the Prominent Trend of Subscription Box Business in eCommerce?

This is the era of digitization, and subscriptions are a great idea to attain more customers these days. Customers are more likely to take the service of subscriptions, whether it is for Netflix or a product they use daily. The subscription box business is the new buzz in the eCommerce industry as well, and brands are making most of it to expand their business and generate higher revenue. During the pandemic, the subscription box business has become a significant business idea for eCommerce joints. Customers prefer to take the subscription instead of buying the same product repeatedly. The eCommerce sales increased by more than 40% in 2020, and it is expected to increase by more than 60% by the end of 2023.

The reason behind this impeccable growth is that customers find it more convenient and worth the money. According to market experts, the subscription box business is a boon for eCommerce as subscribers spend more than two times compared to regular customers. However, if you are unaware of the subscription box business, this blog is meant for you. Here we will take you through the subscription box business and how you can take advantage of it for your eCommerce business.


What is a Subscription Box Business?

First of all, lets’ understand what a subscription is. In the simplest terms, we can say that subscription is a business model that allows customers to subscribe to a product or a service as per their requirements on a continual basis. Businesses mainly offer weekly, monthly and yearly subscriptions to their customers. Now, if we talk about the subscription box business, it is a business model that automatically ships out the customer’s product on a scheduled date. Subscription box business charges its customers on a monthly or yearly basis to continue their services to them. Customers prefer to get along with subscription-based services because they like to get personalized services or products. Subscription boxes are specifically popular among the young generations because they do not want to spend their time buying the same product repeatedly.

Hence, eCommerce brands can make the most of this opportunity to increase their revenue deliberately. To establish a subscription-based business, you need to offer something unique and robust to your customers that they might need in their daily life. More than that, you must represent your product perfectly on any eCommerce platform. For a perfect representation of your products, you can subscribe to listing quality analysis software such as etraKY BS. It can help you enhance your products’ images, descriptions, titles, etc.


Curation Subscription Box Business Model

A curation subscription box business model ships a choice of various products based on style and theme as per the customers’ preferences. It is the most basic SBB model that is quite famous among customers to buy apparel, gourmet food items, and beauty products. This subscription-based business model can help you to delight your customers by delivering them unique and personalized products. If you can provide top-quality products to your customers, they won’t hesitate to take your product subscription monthly or yearly. The curation subscription box business model can be highly profitable for your eCommerce business. It also allows you to promote new products and make them discoverable for your potential customers.

On the other hand, if we look into its negative factors, you may find it quite expensive because of its operational changes, including branding, packaging, and regular shipping. You should constantly update your stocks because a stock-out situation can put you in trouble. However, to escape such a situation, you can use stock availability software to keep an eye on your stocks and send your alert notification whenever a product gets out of stock or back in stock.

 

Replenishment Subscription Box Model

This subscription-based business model is about providing convenience and cost savings to the customers. The replenishment model refers to when customers replace products that they consistently use. This subscription-based model allows customers to automate their shopping for daily essentials such as razors, diapers, pet foods, etc. Several products do not need to be renewed regularly, so as a brand, you need to consider continuously selling those products that customers may require. In this business model, you can even sell a fresh new box of assorted vegetables and fruits.

You can even sell diet foods to those who prefer to follow an individual diet but fail to achieve their goals. This model has a higher conversion rate than the other subscription-based business model. On the other hand, the nature of the products that brands sell in association with this business model also helps in customer retention. However, to make it a successful affair, you must sell many products if you are acquiring this type of subscription box business model. We can say that profit margins are fragile in this model because you must sell many products at a lower price and offer discounts to your customers.


Membership Subscription Box Business Model

The name says it all, but we are explaining here what it is. A membership subscription box business model focuses on providing customers access to exclusive discounts and other perks. Amazon Prime membership is the perfect example of this business model. Customers not only get their products delivered as quickly as possible, but they also attain utmost satisfaction by purchasing a product at a discounted price. It is an excellent subscription business model to get along with to boost brand loyalty and increase your average order value.

Today Amazon, Flipkart, Myntra, Zomato, EazyDiner, and many other businesses are providing membership subscriptions to their customers. This business model attracts customers more than ever because they want to get the specific perks while shopping for any significant products from eCommerce platforms. This business model is a great way to build a great relationship with your customers and offer them an array of products in the future. However, this subscription-based business model requires an excellent time investment to offer something alluring to your customers to make their membership worthy.


Top Products Idea to Sell via Subscription Box Business

 

  • Cooking boxes that offer customers the opportunity to make their new healthy dish with a given proportion of ingredients.

  • Beauty products per the texture of the customer’s skin and daily beauty regime.

  • You can also sell books, magazines, and journals daily, weekly, and monthly as an eCommerce brand.

  • You can also sell baby diapers, baby foods, and products related to art and craft products on a subscription-based basis.

  • Organic and gluten-free food products.

  • You can sell daily grooming products for men and women, such as razors and sanitary napkins.

    Conclusion

    So, this is all about the subscription box business model you need to know initially if you want to get along with this trending business model. Suppose you want to try something unique to make your online business thrive. In that case, you can choose a subscription-based business model to attract more customers and generate guaranteed revenue. We are referring to guaranteed revenue because once customers subscribe to your products, they will only pay the total amount in the first place. You don’t have to face return issues or a common sale issue. No one can stop you from attaining immense success if you can serve well. All you need to do is take care of a few things, such as keep an eye on your stocks, enhance your product listing quality, and always watch out for your competitors.
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Ultimate Guide to Online Checkout Process & its Benefits!

It is not possible to generate a single sale if the checkout process is complicated for customers. In the eCommerce business, as a seller, along with other aspects of online business, you also need to take care of the checkout process because it is the most crucial step of the entire selling process. It doesn’t matter how excellent or beneficial your products are; they will be useless if the customer does not go through the final checkout process. You must understand that most customers abandon the cart because of the complicated checkout process.

Most of the customers also abandon the carts because during the checkout process eCommerce platform asks them to create their own profiles, and approximately 42% of customers abandon the cart because they do not want to pay the hidden costs. That is why you need to optimize the checkout process to escape the situation of abandoned carts and provide a pleasant shopping experience to your customers. The one-click checkout process can be the ultimate path to your success, and it may minimize the abandoned cart rates rapidly. It can only be beneficial for your customers and ultimately increase your revenue. In this blog, you will learn about the one-click checkout process and what value it can add to your business.

 

What is the One Click Checkout Process?

A one-click checkout process is basically a payment method in which eCommerce platforms allow the customer to make the payment with a single click of a button. In this process, customers do not have to fill in the complete information about themselves or register on any specific eCommerce platforms. They can add their address and phone number and can continue with the checkout. This process requires the customer’s information for the one-time only. In the one-click checkout process, all the essential information about the customer gets stored in the payment processor. It can be used whenever the customer revisits and wants to buy your products.

This process eliminates the need to force customers to a separate payment screen and manually enter their personal information. Whenever a customer clicks on the checkout process on any eCommerce platform, they do not need to specifically enter their personal information if the platform has the one-click checkout option. This concept has come to emerge since the inception of the Amazon marketplace.

How One Click Checkout Process Can Benefit Your Business

One-click checkout process provides a painless shopping experience for the customers. In this process, customers can go to the checkout page and make payments without any hurdles. It can make your customers immensely happy, and they can revisit you and buy your products more often. It can effectively reduce the abandoned cart rate and encourage the customers to shop more. It can increase your conversion rate more than ever.One-click checkout does not allow you to rethink the customers’ shopping decisions, thus increasing your sales humongously.

 

As a seller, it will be best to sell your products on Amazon because it provides the single-click checkout option and saves you from abandoned cart problems. These significant benefits of the one-click checkout process can let you attain various benefits to your online business and ultimately increase your revenue and sales. However, you can only get the benefits of a one-click checkout process when you have enough products in your stock. To ensure your stock availability, you can take the help of etraKY BS. It notifies you whenever a product gets out of stock or back in stock.

Why Do You Need a One-Click Checkout Process?

Minimize the Rate of Cart Abandonment

Usually, a new customer can not make a purchase without entering their personal information. This process takes a lot of time, and no one these days wants to spend that much time just creating their profiles on online marketplaces. That is why they abandon the cart without completing the checkout process. However, some prominent eCommerce platforms, such as Amazon, Flipkart, and Myntra, offer the one-click checkout feature and automatically fetch their personal information through the payment gateway. Every upcoming eCommerce brand is establishing its business with this tactic. To resolve this problem, you can also sell your products on websites that provide the single-click checkout option.

To Increase the Number of Loyal Customers

You must understand that customers never want to shop from such a platform that has a complicated checkout process. They sometimes have security issues also if an eCommerce platform asks too many questions about them. But if you sell your products on platforms with a one-click checkout process, it can let you attain a solid loyal customer base. Customers can become able to buy your products effectively. There is one more factor: customers already trust prominent eCommerce channels, so you do not need to convince them to buy your product. A massive number of loyal customers are necessary to have if you want to increase your revenue and brand credibility at marketplaces.

For Clarity Over Other Charges

Customers usually leave the cart during the final checkout process because they may find that there are various additional charges included along with the actual product price. But the single checkout process provides all the information of additional charges, if applicable, to the customers and makes it easier for them to understand the whole payment cycle. In this way, they are not likely to abandon the carts and make the purchase as quickly as possible. During the checkout process, along with the product’s actual price, marketplaces also add the shipping, delivery, and other charges.

 

It affects the product’s actual price and makes the customer rethink before making the purchase. It can affect the customers’ satisfaction level if their charges are hidden.Several payment gateways, such as PayPal one touch, provide the one-click checkout process feature to the eCommerce platforms. As a brand, if you also want to establish your own platform, you must implement a single-click checkout process to diminish the issues as mentioned above.

Conclusion

Thus, to encourage the shopping decision of your customers and eliminate the abandoned cart rate, it is better to implement a one-click checkout process for your online business. However, it is not only this process that can not add value to the business; you also need to focus on the other aspect of the eCommerce business. We can not deny the fact that checkout is the essential part of selling a product on marketplaces. Still, you can not deny that to reach this step successfully, brands and sellers need to execute the other aspects accurately. Such as product listing, analyzing the stock availability, maintaining the price hygiene, and watching your competitors’ moves.

 

These essential processes can make your customers decide to buy your product, and a single checkout process can let your customer finally buy the product. However, to implement the other aspects successfully, you can take the help of brand analytical tools such as etraKY BS. It can help you with the product representation and saves you from the Oos (out-of-stock) situation.

 

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Prerequisite Ways to Build a Remarkable Online Brand!


The e-commerce industry provides various product category options to brands and sellers to sell their products on marketplaces. However, there are many categories available to select and sell products on multiple eCommerce platforms but in terms of generating revenue and winning the trust of the new customers, you require to remarkably increase the credibility of your brand. It is because customers nowadays prefer to only shop for products from a well-established famous brand. That is why it is essential to build a remarkable and recognizable brand to increase the success of your business. Productively representing your brand is quite imperative because customers are aware of the importance of brands. For instance, have to ever thought of why consumers prefer Amul butter over any other butter brand? It’s easy to answer because of the quality and trust.

The marketing and promotional approach of Amul or any other brand is the key to their success. If you think selling only quality products is enough to increase your sales, hold on, its’ not. To sell quality products, you need to intensify the representation of your brand also. A good representation skill can let you attract millions of customers, and it can become a compelling way to build your online presence. This blog has mentioned some prerequisite ways to build your remarkable brand.


Ways That Help in Building Online Brand

Believe it or not but building an eCommerce brand is essential for the rapid growth of your online business. Strong branding can help your brand to stand out from the crowd, and customers may choose you over your competitors. It can lead you to attain sustainable growth, and once the customers start knowing about your brand, they can prefer to buy from you and may become loyal customers. Winning the trust of your customers depends on how well you have built your online brand. Here we are mentioning some of the great ways to build a successful online brand.


Determine Your Vision

Vision is the critical factor in terms of establishing a remarkable brand. Without a vision, you can not take a step towards success. A brand’s vision should be what your brand works to deliver to your customers and generate revenue. Your vision should be effective and efficient. It’s well and good if you already know your vision, but if you don’t know, then you have to go back and think about what inspired you to launch your own brand and why you are into this business, or maybe you should think about what exactly you want to deliver your customers. Once your vision gets clarified, it will be easier for you to start building your online brand.


Showcase the Key Benefits of Your Brand

In today’s world, before selling a product online or even offline, it is essential to make customers aware of its benefits. Without knowing the benefits, customers may not come forward and buy your products. So in terms of establishing a successful brand, you need to showcase your product’s key benefits to your customers. To specify the benefits, you can use the product description section to add all the essential beneficial information into the description accurately. You can add all the benefits in bullet points in the description itself. Specifying the benefits in bullet points can make it readable for your customers. To implement it successfully, you can take the help listing quality analysis software such as etraKY BS. It can help you in enhancing the quality of your product listing and notifies you if anything goes wrong regarding the listing.


Classify Your Targeted Customers

Identifying and focusing on the right targeted customers is fundamental in building a remarkable online brand presence. You may struggle even if you are selling a terrific product without determining your targeted customers. We will say that before deciding what product you want to sell, you should first target your customers, and then, according to their requirements and past shopping behavior, you can take a step forward and make the right decision about launching your brand. It will help if you go deeper into your targeted customers’ current requirements. Identify their pain areas and their search behavior as well. Such practice can help you fulfill customers’ demands and let your brand reach millions of eyes.


Spotlight Should be on Product Quality

As an eCommerce Brand, you should always be honest about the quality of your product. You may launch a poor-quality product with a considerable buzz, but it can not last forever. In the end, the customer always looks forward to buying good quality products. Selling one good quality product is far better than selling several poor quality products. Focusing more on a single product’s high quality can help you establish your brand credibility along with an enormous customer base. Like a physical store, customers can’t analyze the product while shopping for any product from an eCommerce platform. They do not trust online brands easily until or unless it provides them with a good quality product.


List Your Products in an Accurate Manner

Representation is something that can attract more and more customers to your product. So it should be done correctly every time you list a product on any eCommerce marketplace. During listing your products on various channels, you need to ensure that if you have added an elaborative description, relevant titles, good quality images, videos, etc. While listing your products, adding relevant keywords to your description and titles is essential. Keywords can help your customers to locate your products quickly. If you cannot implement this step accurately, you can take the help of any listing quality analysis software available in the market. It can notify you every time your listing goes incorrect.

So these are some of the prerequisite ways to build a remarkable online brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need to analyze every aspect of this eCommerce business closely.


Conclusion

To build a remarkable online brand, you must indulge in the above-mentioned spectacular ways. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should make sure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.

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Startling Ways to Automate Your eCommerce Business in 2022!

To start an eCommerce business in a full-fledged manner, it is essential to implement automation with it. Every aspect of online business should be handled effectively. There are multiple tasks that you need to handle on a daily basis if you are in the process of establishing your eCommerce brand or have already started your journey. Managing stocks, payments, maintaining pricing across channels, implementing accurate product listing, etc., can not be done effectively without automation. It may require a lot of time and effort to manage all these aspects of this massive industry if you think you can do it manually or in a traditional way.

It doesn’t matter how hard you work to make your brand stand out in this competitive world. All that matters is how effectively you are executing every step and how well you are serving your customers. During the expansion of your business, you may experience the need for automation automatically. Without taking the help of automation, the rapid growth of your business might get stuck. It will help if you are assured that you are selling the right products and efficiently fulfilling the customer’s demand. In this blog, you will learn about multiple startling ways to automate your eCommerce business and its requirements.


Why Do You Need to Automate Your Online Business


Since we entered the compelling world of digitalization, customer expectations have become higher than ever before. They want everything in an appropriate and well-managed manner. Automation is the need of this hour to provide dynamic customer service and manage your business efficiently. Today, various software available in the market has compelling automation capabilities to enhance every aspect of your online business. Let’s concentrate on some of the astonishing ways to provide automation to your eCommerce business.


Spectacular Ways to Automate Your eCommerce Business

 

Manage Your Reviews & Feedback

As an eCommerce brand, you must know the importance of reviews and feedback. It has the capabilities to make or break your entire business. While shopping for any online products, more than 65% of customers rely on online reviews. If they find that your products contain various positive reviews, they can buy the product in one go. On the other hand, even if you are selling a great quality product, but you do not have positive reviews or there are no reviews at all, it can drastically affect the shopping decision of customers.

To escape such a situation, you need to encourage your customers to leave their valuable feedback after making a purchase. In this regard, you should send them emails and messages from various mediums. But the most critical factor is whether you are managing your reviews or not. Take it straight; you can not manage your reviews without automation. An analytical software such as etraKY BS with the review management feature along with various other features can help you with it. It can manage all reviews in a single dashboard and let you concentrate on each feedback. To know more about the review management system, you can click on this link.


Keep an Eye on Your Stocks

Traditionally managing your stocks can put you in the situation of Oos (out-of-stock), and such a situation can disappoint your customers and may weaken their trust in your brand. But on the other hand, if you implement automation to this aspect of your business, you can not only generate ultimate revenue but also build a solid customer base. Several software in the market works as a stock availability monitoring tool. It works as a watchdog and keeps track of your stocks effectively, and such software sends you a notification every time a product gets out of stock or back in stock.

In this way, you can keep your stock updated and can provide a pleasant shopping experience to your customers. Such automation is necessary to stay competitive in the market because once a customer experiences the Oos situation, they can quickly switch to your competitors.


Re-Target The Abandoned Cart Customers

According to the latest survey, approximately 72% of shopping carts get abandoned by customers because of various reasons. However, by taking the help of automated software, you can re-target those customers to come back and complete the checkout process. There is multiple powerful software available in the market that automatically reminds the customers about their abandoned carts. In this process, all you must do is integrate your ERP system with such software that can automatically send emails regarding the abandoned carts to every customer. Sending manual emails to every customer is a time taking process, so it’s better to take the help of automation.


Analyze the Every Move of Your Competitor

In the process of generating tremendous sales and building a vast customer base, you must keep an eye on every move of your competitors. It can affect your business if you do not analyze their strategy and offer something more specific to your customers in comparison to your competitors. But how will you do that? It is pretty tough to know every move of your competitors without taking the help of any robust competitor tracking tool. Such software can work effectively and provide accurate results by analyzing every move of your competitors. This kind of automation can effectively let your business survive in this fiercely competitive era of eCommerce. Apart from that, such automation can also help you stay competitive and intensify your overall business growth.


Accurate Product Listing

As a brand or seller, you need to list your products on multiple eCommerce platforms before you start selling them. You need automation to execute this process successfully by adding high-resolution images, elaborative descriptions, and engaging product titles and videos to your product page. You should do this part of the eCommerce business appropriately because it lets your product appear in the search results on multiple platforms. Adding relevant or top searched keywords with descriptions and titles is required to make your products searchable.

However, we are all human, and we are prone to make mistakes, but a single mistake regarding the listing process can have an adverse effect on your online brand. However, with the help of listing quality analytics software, you can execute this aspect accurately. Such software can notify you whenever a listing goes incorrect or requires any enhancement.


Conclusion

Thus, these are some of the fundamental reasons why you need to automate your eCommerce business and how you can automate it. In today’s world, speed matters a lot; none of the businesses can survive for a longer time without automation. This scenario is not only in the eCommerce industry but also in other industries. Automation is the only way to help your business expand and flourish to meet the deadline and serve your customers dynamically. Customers prefer online shopping because they can buy almost anything sitting in their comfort zone.

They want their order delivered to their doorstep as quickly as possible. To meet such expectations of your valuable customers, you need automation in your online business. As mentioned above, various software available today can automate the various aspects of your business.

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Get on the Instagram Explorer Page for Brand Enhancement!

No one can deny the fact that social media has the immense potential to attract customers to anything. Instagram is the most popular and trending platform worldwide among all the prominent social media platforms. In the current scenario, almost every business is taking the help of this loving platform to flourish their business. As an eCommerce brand, to expand your online presence and drive brand awareness today and beyond, you may require to take advantage of Instagram and its explore page.

Since every age group is using Instagram, it increases your chance to entice more and more customers to your online brand. Getting on the Instagram explore page can be a fantastic way to provide maximum exposure to your brand. It can help you to magnify your brand awareness among an enormous number of potential customers. The explore page of this social media platform can help enhance your overall business and magnificently increase your revenue. You may attain splendid results through Instagram with a great strategy and plan. Today, this special edition of our blog will introduce you to the Instagram explore page, and you will learn how it can be an excellent support for your brand.


An Understanding About Instagram Explore Page

The Instagram explore page is an assortment of content based on customers’ importance. An explore page is a compilation of attractive pictures, reels, videos, and stories. This enormous social media platform administrates the content on its explore page according to the interest of every customer. One can visit the explore page by clicking on the search bar of the Instagram page. Through the search bar, a customer can search for anything by inserting relevant keywords and tags. It helps the customers with their specific searches. Hence, as a brand, you can use this page to let your brand appear in the searches and gain tremendous customer attention. It can give you an overview of what customers want based on their searches.

 

Fascinating Tips to Get on the Instagram Explore Page

 

Post Innovative Reels

Ever since TikTok got banned in India, Instagram has provided this facility to its users. Nowadays, Instagram reels dominate entire social media activities. Customers or users spend maximum hours on this platform scrolling to the reels. It helps every individual business reach out to the maximum number of customers. If you are still not promoting your brand on this platform and taking advantage of reels, let me tell you that you may miss out on tremendous customer engagement opportunities. Innovative and engaging content with accurate and relevant hashtags is enough to accomplish this business strategy successfully. On Instagram, you can create 15, 30, 60, and 90 seconds reels with trending music, or if you want, you can add original audio as well.


Add Relevant Hashtags

Instagram hashtags are the essential factor that lets the Instagram algorithm work correctly. Hashtags are a combination of words, numbers, symbols, and emojis. It is crucial to add trending and relevant hashtags to each of your Instagram posts, whether it is in the form of a picture, video, reel, or story. It enables a better understanding of the Instagram algorithm to categorize your content. Using hashtags can let your brand appear on the explore page among millions of new customers. For instance, if you are a beauty brand, you can use hashtags with your brand name, significant features, ingredients, etc. While adding hashtags to your content Instagram will provide you with the top most trending hashtags suggestions relevant to your brands. You can also use them to increase your brand awareness.


Apply a Call to Action

Customers’ engagement is the most vital factor to getting on the explore page. However, to increase the engagement rate, you can add a call to action with each of your content. Some statements such as “follow us for more,” “visit our page to get connected,” “View our story to know more,” and “click on the link to visit the website” can provide you with more engagement. Apart from this, you enhance customer engagement by responding to their queries in the comments section. This practice can help in building a loyal customer base for your brand.


Consistency in Posting Content

For the successful implementation of the points as mentioned above, you may require to post content on your Instagram page constantly. Consistency should be maintained in terms of enchanting more success. The maximum number of posts will allow Instagram to display your brand on the explore page. You may require to fix your timings of posting reels, videos, pictures, and even stories on this profound social media platform. Four to five different posts on a daily basis may let you achieve your goal and ultimately increase your customer base and revenue. To make this practice successful, you have to analyze the customer’s behavior first, and then you can fix your timings to publish your content. It may vary for every location in India.


Incredible Benefits of Getting on Instagram Explore page

One of the most captivating benefits of getting on the Instagram explore page is to attract immense traffic to your source eCommerce product page or the website.

  • It helps upgrade your brand awareness and make your brand popular among potential customers.
  • You can increase your followers on your Instagram page by appearing on explore.
  • Provides extreme visibility to your branded products. Although to increase the product visibility on eCommerce websites, you can use listing quality analysis software like etraKY BS. It can help you to attract more eyes to marketplaces.
  • Instagram Explore page can eventually help you in increasing your sales and revenue.

Currently, Instagram has more than 180 million customers in India. These statistics are surprising but satisfactory for brands because you can pitch your brand among this number of customers. That is why it is effectively essential to get on Instagram explore page and connect to all the customers using Instagram. Nowadays, businesses use this platform to sell their products directly to customers. So you can even create a shopping page on Instagram to increase your sales rapidly.


Conclusion

Thus, it can be a great way to intensify your eCommerce marketplace sales by getting on Instagram explore page. You can use this social media platform to establish your business tremendously on multiple eComm channels such as Amazon, Myntra, Flipkart, and others. In case it is challenging for you to even sell your products accurately on marketplaces, you can take the help of etraKY BS. It can help you in increasing your product visibility on several platforms. However, if we talk about the Instagram explore page, it is not rocket science; an appropriate and innovative combination of content, hashtags, and timing can let you attain all its benefits. A better approach and understanding of customers’ preferences and demands is all you need to let your eCommerce brand flourish splendidly.

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eCommerce Challenges and Solutions for Online Beauty Brands!


As we all know, the Covid-19 pandemic has affected businesses worldwide. Various eCommerce companies have experienced massive downfall during this pandemic. However, beauty brands are among the few that have gone through significant pandemic effects. Customers don’t prefer to step out of their houses or be a part of any event or function due to pandemic risk factors, so the demand for beauty products has decreased rapidly.

One of the primary reasons behind the decreased demand for cosmetics and makeup products is that they come under the non-essential product category. Health care products have become a priority for customers, and the rest of the beauty brands are affected by the DIY self-care beauty hacks. Customers prefer to use natural products more to enhance their beauty. But slowly, when the effect of the pandemic gets minimized, demand for beauty products also upsurges. According to a marketplace survey, by the coming 2027, the growth of the beauty industry will reach approximately 785.7 billion dollars.

However, compared to brick and mortar, eCommerce stores still face several challenges in robustly establishing their business. In this blog, we will discuss several challenges and their solutions for eCommerce beauty brands. Let’s find out what those challenges are and how brands can overcome them.


Various Challenges and Their Solutions for the eCommerce Beauty Industry

 

#Challenge

Building Brand Credibility

First thing first, brand credibility is an essential factor for beauty brands specifically. If it is not adequate for customers and they do not hear much about your brand, they won’t buy your products. So, before anything else, you have to work on building your brand’s credibility in the market. You should keep in mind that customers prefer to buy those products which are the talk of the town. They get influenced easily by others, so positive reviews also help you in building brand credibility.


#Solution

  • To mark your market presence and attract new customers, you should use social media platforms for advertising your products.
  • Be active on social media to answer all the queries of your customers.
  • Add marketing tactics to your business.
  • Offer some discount for the first time customers.
  • Add elaborative product descriptions to your products.
  • Add high-resolution images.
  • Relevant keywords.
  • Give importance to the review and rating section.

So, these are several solutions that you can implement to establish your brand credibility across channels. In this regard, you can take the help of traKY BS as a listing quality analysis software. It can help you in listing your products accurately on various eCommerce platforms. Presentation matters a lot while selling products online, specifically beauty products.


#Challenge

Upgrade the Shopping Experience

With each passing day, the eCommerce phenomenon is changing according to customer demand and market trends. You can say that this market is unpredictable and challenging to survive if you are not able to cope with its fluctuations. Customers prefer to buy online beauty products and are here to have an excellent shopping experience. That is why beauty brands must provide their customers with the best shopping experience to engage them forever.


#Solution

  • Choose the Prominent marketplaces with an incredible customer support team to sell your products.
  • Provide all the possible payment options, including Debit, credit, UPI, and COD.
  • Get associated with the best logistic partners in the industry for speedy order fulfillment.
  • Provide customers a “Try on” feature for all cosmetics ranges such as lipstick, nail polish, eye shadow, eyeliner, etc.

Hence, in this way, you can enhance the shopping experience for your potential customers. These solutions can help you in attracting more customers and eventually help you to generate tremendous revenue.


#Challenge

Avoiding Stock Out Situation

This one can be a significant challenge for most eCommerce beauty brands. The stock-out situation can negatively impact the overall performance of your business growth. If the customer faces a stock-out situation at the time of purchase, they will lose trust in your brand. They can start using some other product and may not repurchase your products. Stock-out scenarios are devastating for beauty brands because once customers get used to one product, they keep using it for at least a year. So clearly, you can not afford to lose a single customer because it will be hard for you to get them back.


#Solution

  • Get along with stock analysis software such as etraKY BS to avoid the stock out situation. It can notify whenever a product gets out of stock or back in stock.
  • Always get connected with your suppliers and keep a check on stocks.
  • Inform the suppliers about your requirements before the stock-out situation.
  • Keep your stocks full during the wedding and festive seasons.

#Challenge

Moving Ahead of Your Competitors

This is another challenge for beauty brands to move a step ahead of their competitors. It is the only way to make a robust customer base and increase your conversion rate. Numerous beauty brands are out there and are already popular among the masses. So it is challenging for you to attract their attention. It takes time for customers to easily switch between brands and products. Customers always expect a genuine reason to use new products, which is why there is enormous competition among beauty brands.


#Solution

  • To lessen the competition, you must sell your products on various eCommerce platforms.
  • Provide high-quality products to your customers.
  • Offer a genuine and decent price.
  • Try to get engaged with customers through various channels.
  • Run efficient and effective advertising campaigns.
  • Always be there to resolve the queries of your customers.
  • Keep an eye on your competitor’s every movement.

In this way, you will be able to take a step ahead of your competitors and make your beauty brand stand out in the market. These solutions can help you build a powerful eCommerce beauty brand. If you want, you can take the help of price tracking software such as etraKY BS. It can help you in maintaining price hygiene across the eCommerce channels.

 

Conclusion


Thus, these are the various challenges and their solutions that can help you to grow your eCommerce beauty brand tremendously. We have also not mentioned other challenges in the blog, such as cart abandonment and returns handling. To overcome these challenges, first of all, you need to offer a great product to your customers. In the beauty industry, quality matters a lot. If the product resolves beauty-related issues, customers will definitely buy your product again and again. Apart from that, in this category, marketing also matters a lot in terms of increasing the popularity of your brand.

You will find it challenging to generate significant sales if it is not famous. After quality, packaging and presentation are also essential aspects of this industry. Your products must have attractive packaging, and you should focus more while listing your products as well. On the eCommerce platforms, potential customers will be unable to locate your product if the listing is inaccurate. Adding relevant keywords, good-quality images, descriptions, and titles can also help the customers know more about your product and dominate their shopping decisions.

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