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Over the past few years, the gigantic eCommerce platform Amazon has done remarkably well to upgrade its market share in the emerging eCommerce industry. Because of its effective seller-centric programs, such as FBA (Fulfillment by Amazon) and SFP (Seller fulfilled prime), millions of sellers from different countries of the world joined this platform to reach out to a broader range of customers. In 2018, Amazon introduced FBA onsite, especially for its third-party sellers looking for a pocket-friendly way to use FBA logistics service without any storage fees.

The Ultimate Goal of this Amazon program is to consolidate shipping and delivery services for sellers while also convincing others to use this quintessential service of Amazon. As an Amazon seller, if you also find it challenging to pay the FBA fees, you can opt for FBA onsite. In this particular blog, you will get to know about FBA onsite along with its benefits. You will know how to take advantage of this service and make it a more profitable service for yourself. What are we waiting for? Let’s go in and find out the basics about FBA onsite that you must know are?

What is Amazon FBA Onsite?

FBA Onsite is a slightly more simplified and upgraded version of the Amazon SFP program. It is an attempt by Amazon to get aboard more sellers who prefer to pay a minimum fulfillment fee. FBA onsite was created for sellers who have previously ignored the Amazon FBA service because of the massive changes. As a seller, you must know that the FBA onsite program is a warehouse management solution that diminishes the storage fees, decreases overhead costs, and improves the delivery experience by resolving the shipping issues.

How to Attain the Amazon FBA Onsite Service?

The FBA onsite program is based on invite only. There are no such rules that you have to follow to take advantage of this service. If you have been selling your products on Amazon for a very long time and have a solid customer base, and there are no complaints regarding your orders, Amazon can probably send you an invite for FBA onsite service. For this compelling service, Amazon also considers those who have their own warehouse. Clearly, we can say that this beneficial program is not for newcomers but for the established brands and sellers.

This program is for multichannel sellers or brands selling their products on various eCommerce sites. The real target of this program is sellers who may be keeping a few of their inventories outside of Amazon due to cost and are only offering Amazon Prime customers part of their entire product portfolio. You can say that the overall drive is to get more products eligible for Prime. Although there are no such specific criteria for FBA Onsite, here we are mentioning some of the best practices that can help you in receiving an invitation for this individual program.

• Pack all your order units before the shipment date.
• On time shipment and the accuracy should not be less than 99%.
• There should not be more than 1% of the cancellation rate.

Accuracy in these three factors are really essential for attaining the FBA Onsite program.

How Does Amazon FBA Onsite Work?

In this individual program of Amazon FBA, Amazon tends to ship products to customers directly from a seller’s or brand’s warehouse. Once you enroll in this program, you can invite Amazon executives to determine your warehouse and ask them to set up an “Amazon node.” Amazon node basically refers to a specific warehouse area dedicated to FBA where Amazon executives can come and collect products and ship them to your customers.

In the FBA Onsite program, Amazon does not take care of your stocks, you need to manage to own your own. If you want to escape the situation of Oos (out-of-stock), you can get along with stock track reports software such as etraKY BS. To enroll in this program, you can choose the seller fulfilled program; it can become easier for you to store and ship the products on your own. FBA onsite program effectively helps you select an existing carrier that will deliver the product to the customer on time. This essential program can minimize the hassle of selecting a third-party delivery provider for your orders.

What is the Amazon SFP Program?

To better understand Amazon FBA, it is essential to know about Amazon’s SFP program. SFP refers to Seller Fulfilled Prime; it is one of Amazon’s tremendous order fulfillment programs to implement high-volume sellers to sell their products under the Prime label and ship orders within two days to its customers. This program was launched in 2015 to fasten the order fulfillment process. Now the question is how it is related to the FBA onsite program. Well, if you are already a member of the SFP program, it can increase your chances of getting an invite from Amazon for the FBA onsite program.

What are the Benefits of the FBA Onsite Program?

Here we are mentioning some of the compelling benefits of the Amazon FBA Onsite program that can help you to understand its importance in a better way.

• Amazon’s FBA Onsite program can save time and money by using FBA services just to pick up the orders and deliver them to your valuable customers.
• FBA Onsite minimizes the need to store your products at Amazon’s warehouses. It automatically cuts the shipment charges and fastens the delivery process.
• Getting enrolled in the FBA Onsite program minimizes the stress of product delivery. It will be Amazon’s responsibility to deliver your products in the minimum time.
• Amazon itself selects its logistic partner or third-party delivery services to deliver the product as soon as possible quickly.
• Reducing the need for warehouse storage automatically removes the storage charges.
• According to Amazon, it abolishes shipping costs by more than 65%.
• It gives you more control over your stocks and makes it easier to restock or remove any product from the stock.
• As an Amazon FBA Onsite seller, it allows you to access the other services of Amazon, such as PRIME, subscribe and save, etc.

Apart from all the benefits, it will be best if you consider that FBA Onsite is much faster, simpler, and cheaper than any other current program of Amazon.

Conclusion

Thus, if you are an experienced seller owning a warehouse and serving a massive number of customers, you can get an invite from Amazon for getting enrolled in their FBA Onsite program. In this way, Amazon has cleverly resolved its problem of warehouse overloading by empowering the sellers and brands to manage their stocks in a better way. Apart from that, it is quite a benefit for you as well because it saves your essential time and money and efficiently boosts your sales. As a seller or a brand, if you are struggling on delivery fronts, FBA onsite can resolve your problem.

However, getting an invite from Amazon for this program is not easy, and neither can you apply for it. All you can do is deliver a great shopping experience to your customers and expand your business to the next level. As we have mentioned in the above paragraphs, Amazon prefers to provide this service to those who have a great hold on this eCommerce business and are dealing on a larger scale. So, it should be your ultimate goal if you want to take advantage of the FBA onsite program. It will be best if you concentrate on making your business more powerful than ever. That is the only way that may lead you to attain this exceptional program of Amazon.

Being in the eCommerce industry, if you want to make a solid market presence on one of the most competitive platforms, Amazon, you can not ignore the importance of product image; meaning how your product looks on the platform. Compelling Amazon product photography is one of the best ways to promote and sell your products on this gigantic eCommerce marketplace. High-resolution great-quality images can make a massive difference between your products selling like crazy and no one wanting to purchase them.

Take this fact straight in online shopping: customers don’t have the liberty to analyze your products closely. They rely entirely on images only; that is why adding attractive and clear images to your products is essential. While selling your products on Amazon, product listing is the most essential aspect that you must consider. Images are an important part of product listing that makes your listings astonishing and provide you the opportunity to attract more customers. In terms of improving your listings, you can take the help of listing quality analysis software such as etraKY BS. It can help you in improving your comprehensive product listing on Amazon. However, this blog has significantly mentioned the Amazon product photography guide. We have tried to cover almost every specific point about product photography. Let’s dig in and find out some interesting information.

Role of Product Images in Increasing Your Amazon Sales

Attaching high-quality images with your products can help improve your listing in many vital ways. It can help you to get more eyes and eventually helps in sales growth. The role of product listing is more than just these two aspects; it can also help you attain positive reviews and increase your brand credibility. If you are selling similar products as your competitors, but you have great quality images, then there are chances that they will buy your product instead of theirs. Because good images provide a better view of the products and satisfaction to them that they have purchased a good quality product. It can minimize the number of negative reviews and can maximize your sales rapidly. High-quality images work as a product identifier and provide potential buyers with more information about your products.

Amazon’s Guidelines for Product Images

Amazon is completely customer-centric and would never dissatisfy its customers in any manner, which is why it has specific rules and guidelines for product listings, including images. These guidelines help them to manage the level of quality on their platform. As Amazon makes revenue from your sales, it is in its best interest to help you sell your products. Here we are mentioning some of the product image guidelines you need to follow while listing your products on this site.

• The format of your product images should be in TIFF, JPEG, GIF, and PNG.
• Product images must fulfill the requirements of size and dimensions. It should be of at least 1000 pixels in either width or height.
• It would be best if you use SRGB or CMYK for the color mode of your product images.
• For the format of the image file names, you must use the product identifier such as Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC.
• You can not use illustrations instead of an accurate image of your product.
• Images only contain the product; there should not be any other items seen in the image.
• Products should look realistic and reflect the actual product’s colors. You can use a little editing to enhance the color but make sure that it should not get different from the actual color of the product.
• All of your products must fill the frame; for video images, they need to fill 100% of the frame, and others should fill 85%.
• The main image of the product must show the entire product in one frame without cutting off any parts of it.
• The background of the product images should be white as it brings out the liveness of the item.
• Images should not contain any additional text and graphics.
• Amazon does not allow the addition of offensive images such as pornography and gore.
• You can use cropped and zoomed images to reflect the individual features of your product.

How to Take Great Images of Your Products

Nowadays, everyone has a smartphone with camera features, but it is not enough to take good images of your products. Taking great, high-quality images requires a good camera, proper light, and skill. Here we have mentioned some key points that can help you take great images of your products.

Good Quality Camera

Although today, various smartphones are available in the market with excellent camera features, you can use that for taking good quality images. Apart from that, you can also use a DSLR camera to take more clear and high-quality images.

Use Proper Lights

While taking photos, you must ensure that the product is getting accurate light. If the size of your product is small, then you can take the help of a lightbox as it is ideal for ensuring that no shadows are reflecting on the products. On the other hand, it is always best to take photos outside on a sunny day.

Use the Various Angles

You must take multiple images of your products from various angles. It can help select the suitable images for uploading on Amazon plus various angles provide great analysis of products to your customers.

Get the Images from Manufacturers

If you are not producing your products but buying them from a manufacturer, you do not need to take pictures; you can simply ask them to provide them. All you need to do is cross-check the quality of the images and whether it is good to go or not. There are chances that they may not provide you with good quality images which you may have to edit.

Hire a Professional Photographer

If you are not confident enough to take good quality images and want to establish your brand in this competitive market, you must hire a skilled photographer. However, it can cost you a little extra money, but it will be worth it as they can provide you with high-quality images attractive from various angles. They can take alluring images to help your customers analyze your product more closely.

Conclusion

Hence, these are some astounding guides to Amazon product photography that can help you sell your products more effectively on this platform. As a brand or a seller, it should be on your priority list to attach good quality product images while listing your products. There are various adverse effects of attaching poor-quality images. It can slow down your sales as customers may think the product won’t be of good quality. Images are the key factor in selling products online, and one can evaluate the quality and features of your products by looking at their images.

That is why adding a high-resolution image from various angles is always essential. The quality of your products doesn’t matter if you cannot attach great images at the time of listing. Always remember that images are the first thing that represents your product on any eCommerce platform. If you are facing issues while listing your products on Amazon, you can take the help of a listing quality analysis software such as etraKY bs. It can help you immensely with listing aspects, including images.

Your most awaited Amazon Prime Day sale is just around the corner. This eCommerce venture is all set to host the 6th Prime day in India. From July 23rd to 24th Indian customers will witness the most astonishing sale of the year. As an Amazon seller, it can be the most enormous opportunity for you to reach out to new potential customers by selling your products on a broader level. This sale can be beneficial for customers as well as for sellers also.

Every year Amazon provides this chance to its sellers to attract more customers during the Prime day sales. As you know, this eCommerce giant is the most popular online shopping platform in India, and customers also wait for this day to avail of huge discounts. It keeps getting bigger, giving you plenty of opportunities to increase your sales and revenue. However, if you are still not prepared for this day, this blog can help you immensely. We will share some essential tips that can help you make the most of this day. You can promote your products and brand during this enormous Prime day sale and make a solid customer base. So let’s get in and find out what else there is for you in this blog.

What is Amazon Prime Day 2022?

Before diving into the tips and tricks for preparation for this day, it is more important to understand what Amazon Prime Day is. Well, it is one of the massive online shopping events of the year, sponsored absolutely by Amazon itself. This event was introduced in 2015 to celebrate the 20th anniversary of Amazon. The very first Amazon Prime day sale was a one-day event exclusively for its Prime members. It evolved gradually because of the customers’ demand. In India, the event will kick in by midnight on July 23rd and end on July 24th. It can be a great day for Amazon Prime members as they can save a lot of money on a wider range of products, including electronics. As a seller, you can take advantage of this day by selling more and more products to potential customers.

Prime Day Preparation Tips for Amazon Sellers/Brands

Amazon Prime Day is knocking at the door, and you need to buckle up and gather everything together to make it a successful affair for you. In this regard, you can follow the following tips to make yourself all set for this upcoming event.

Start Making Combos of Products

Your goal should be on this Prime day is to sell as many products as you can, and the best way to do so is to gather a bunch of items and prepare alluding combos. It can save your individual costs related to selling a single product. You can select several low-selling products from your stocks and sell them in a combo form during the sales. Customers also prefer to buy combo products, which can be an excellent opportunity to generate sales even on slow-moving stocks. To make it more inviting for your customers you can offer extra discounts.

Watch Out for Your Stocks

To make the most of this Prime day sale, you must keep an eye on your stock availability. Delicate stock management can affect your online business, and this sales-generating opportunity can go into vain. Before starting this, you must have a clear idea of your available and unavailable products in stock. The elementary purpose of eCommerce stock management is to meet the demand of the customers and fulfill their requirements. If you analyze your stocks on a daily basis, you can also understand the upcoming demands and trends and sell the products accordingly. You need to understand that you can not take any chances regarding this. To make the most of this event, you can take the help of stock availability analysis software such as etraKY BS. It notifies you every time a product goes out of stock and you can take action in real-time. So, it is time to grab this software and generate heavy revenue during the Prime day sales.

Enhance Your Product Listings

Sales also depend on how you introduce your product to your customers. In this way, product listing plays an essential role. It makes your product visible and attractive on the platform. Before the sales start, you must implement a product listing quality analysis for all your listed products on Amazon. It works towards managing the quality of your products in terms of the product description, product title, images, videos, and meta tags. A good quality product listing refers to a high-quality image, relevant keywords, elaborative product description, and the title product title. Somehow if you fail to match all these criteria, you may not be able to gain the customer’s attention. But do not worry as you can take the help of listing quality analysis software etraKY BS. It can help you in enhancing the quality of your product listing.

Adjust Your Price to Stay Competitive

During this Amazon Prime day sale, every brand and seller will try hard to set such a price that can force the customers to make a purchase. On the other hand, customers prefer to buy high-quality, low-priced products. So your pricing strategy should be really unique to stay competitive during this upcoming event. Undoubtedly there will be considerable price competition on Prime day, and if you want to win the buy box, you can take the help of price tracking software such as etraKY BS. It can help you peep into your competitor’s pricing to set a dynamic price for your products. Get this thing straight during the sale, and customers will have numerous options to buy a similar product from others you are selling. So it is pretty vital to implement a great pricing strategy.

Formulate an Advertising Budget

To make most of the Prime Day sale, you must promote your products with the help of Amazon PPC ads. During the sale, there are prominent chances to get more clicks. It can divert more and more customers to your product page, and there is the probability of generating tremendous sales. By investing a little amount in the advertisement, you can attain immense success during this upcoming event on Amazon.

Conclusion

So, folks, what are you waiting for? The time has come when you need to get yourself prepared for Prime Day. We hope the above tips will help you set a benchmark during the sale. As a brand or a seller, it is necessary for your online presence to get ready today and avoid the last-minute hassle. Thus, you should get started as soon as possible to take advantage of Prime day to generate revenue and connect with millions of new customers. In this regard, you can use etraKY BS‘s help to minimize most of your present problems and prepare yourself for Amazon Prime Day 2022.

Undoubtedly, Amazon has become one of the world’s best and most massive eCommerce platforms. Since its emergence in 1994, Amazon has grown exceptionally fast. It has more than 9.5 million sellers and brands all around the world. This enormous platform has completely changed the shopping culture for all of us. Whenever customers require any specific product they simply search for it on Amazon without even giving a thought of any other platform. Customers from urban and even rural areas are also prone to shopping online. In such a manner, it has provided a great opportunity to the sellers and brands to sell their products online and generate decent revenue.

Becoming an Amazon seller is indeed a highly rewarded and low-risk business. But you should know how to play your cards to attract more and more customers and upsurge your revenue. However, Amazon has allowed sellers to use Amazon PPC (Pay per click) to expand their business enormously and effortlessly. Accurate marketing campaigns can let you reach out to more customers and convince them to buy your products. Setting up an Amazon online store could be easy but gaining exposure can take time. However, you can get that expected exposure by running Amazon campaigns. Here in this blog, we have mentioned some essential tips for running successful Amazon advertising campaigns.

What is Amazon Advertising?

On a monthly basis, more than 200 million shoppers are visiting Amazon’s websites with each passing month. It is one of the largest eCommerce ventures in the world. Hence, it makes perfect sense to get your product prominently displayed in front of all your potential customers. If we talk about how it works, well, it works similarly to other internet-based ads through a lightning-fast bidding system. Amazon advertising works on a bidding system, whenever it chooses which ad to display on a specific page, numerous ads bid against each other. Apart from budget, keywords also play an important role in running a successful Amazon advertising campaign.

These are two basics that Amazon uses to pick the ads, once your ad has been picked up, it will be displayed on Amazon’s search page. Whenever customers click on this ad you will have to pay for that. This advertising model is known as Pay-Per-Click (Ppc), Amazon advertising works on this model. You need to target it correctly and plan your advertising strategy accordingly. However, if you don’t target it correctly and customers do not click on it, Amazon will automatically lower its ranking and display other ads instead.

Five Amazing Tips For Running Amazon Advertising

According to a recent survey, it has been found that more than 80% of Amazon sellers are planning to raise their bid on Amazon advertising comparatively last year. Eventually, it means that competition is heating up, and it’s time to get aboard and take your advertising to the next level. Let’s find out how you can run successful Amazon advertising campaigns.

Upgrade Your Product Listing Accurately

If you are one of those sellers or brands who don’t consider the importance of product listing, then you are not on the right track. For your information, the entire concept of Amazon PPC campaigns is based on product page listings. Product listing must include all the relevant and top-ranked keywords per your product’s nature. You must add those keywords along with the description and product title. Apart from that, you must include high-resolution images and high-definition videos. The visuals of your product video must follow Amazon’s guidelines, and the content of the video should be appropriate.

You can also use listing quality analytics tools such as etraKY BS to make this process accurate and successful. However, numerous sellers don’t believe it is necessary to upgrade their listings at times. Moreover, you can use it as a keystone to run your advertisement accurately on this platform in the future.

Increase Your Brand Visibility By Sponsored Ads

You should be aware that, at Amazon, you can use three types of ads to run your Amazon advertising successfully. These are product display ads, sponsored brand ads, and sponsored product ads. If you are a new brand on Amazon, you should use sponsored brand ads because it is one of the best types of Amazon advertising. It will make your brand recognizable among potential customers. Sponsored brand ads can make your products appear on the first page of Amazon. It will not only improve your products’ performance on individual listings but also attract customers’ attention to your brand. Sponsored brand ads help increase the brand awareness among the targeted audience and upsurge your brand visibility.

Run Manual and Automated Campaigns Together

First of all, you need to understand what automated and manual ads are. Automated ads are where Amazon decides when to display your product ad based on the keywords identified from the product description, title, and other aspects of your listing. On the other hand, manual advertising is all about defining the keywords and the bid rates in manual campaigns by sellers. Manual ads run depending on the keyword that matches your products.

The automated ads are much easier to run your Amazon advertising, especially if this is your first-ever time running an ad campaign. Along with it, you can still run usual manual campaigns occasionally. Automated ads can provide you with a bunch of information in finding keywords to run manual ads.

On the other hand, manual campaigns allow you to classify which keywords you need to target and bid on. In this way, you can enhance targeting others with higher conversion rates, as you have the deciding ability to bid per keyword. You can run automated ads with the help of relevant keywords you would like to spot first to ease yourself into it. It can help regulate which keywords are converting and use them to launch your next manual campaign. In such a way, you can use automated campaigns to find the top-ranked keywords while manual campaigns upsurge your reach and conversion rate.

Do Not Overuse Negative or Exact keywords.

To run a successful Amazon ad campaign, you must avoid adding too many negative keywords in your manual or automated campaigns. It can negatively impact the terms of your product ranking. Instead, you should reserve the negative keywords match options either at the ad group or campaign level for search terms that are unrelated to your products or yield little to no sales.

Enhance Your Keywords Wisely

To run an Amazon advertising campaign successfully, you must review and upgrade your keywords at least once a week and segregate which are the most effective ones. However, it is also crucial that you don’t make a hasty decision to change your keyword strategy on the basis of the most recent data. You must understand the fact that keywords are subject to change on a timely basis. For example, if you believe that keywords are not performing well, you can add them to your ad campaigns.

But don’t make insane decisions and start enhancing your keywords based on two-week performance. Instead, you can use automatic targeting to find out what keywords your customers have been using recently and then add the new keywords. In case your keywords are performing well, you can twist your product descriptions to match and emphasize your ads to match the new search queries and drop those terms that aren’t performing well.

Conclusion

Thus, in such a way, you can improve your Amazon advertising; it can be an essential part of your eCommerce advertising strategy. Because of the popularity of Amazon, generating sales on this platform is not only a requirement for sellers but also a must for expanding your business. Running Amazon advertising campaigns can surely increase your product visibility and help you reach your potential customers.

It is one of the best ways to sell your products thoroughly on Amazon and make your brand a profitable affair. In this regard, you can also take the help of some of the brand analytics tools such as etraKY BS. It can help you in enhancing your product listing quality and thus help you with running a successful Amazon advertising campaign.

In the eCommerce business, you have two significant reputations for beholding; your brands and your own. These two are the elementary aspects of the ultimate success of this prominent marketplace site Amazon. Most brands fail to give much attention to their seller feedback ratings as they do their product reviews. But it is never the best choice to do so. Avoiding focusing on your seller feedback can drastically affect the overall performance of your brand. As an eCommerce brand, your feedback rating impacts almost everything. From your capability to make a sale to how Amazon views your account.

Investing time and effort into keeping this metric as positive as it should be is way more important. This particular blog will make you discover why feedback is essential and how it can impact your online business while selling your products on Amazon. We have also mentioned the importance and need of this. So, what are we waiting for? Let’s dig in and find out?

What is the Amazon Seller Feedback?

Before going any further, you should know what exactly Amazon seller feedback is. Seller feedback is completely different from Amazon product reviews. You must be aware of the Amazon star ratings. Based on a scale of one to five stars, these ratings provide other potential customers a fair idea of what they can expect if they buy your product, precisely in terms of product quality, packaging, shipping, delivery, and customer service.

Customers who buy your product have 90 days from their order date to submit their honest feedback. What Amazon does is, obtain the average of previous reviews gained to calculate your seller rating.

That is displayed in terms of star rating or a percentage rating. Customers from various locations can view this vital information along with your product page and seller profile on Amazon. If you want, you can track your seller feedback and view your customers’ reviews using the Amazon feedback manager tool in seller central. At this panel, you also have the advantage of removing the negative reviews of your customers.

Importance of Amazon Seller Feedback for Brands/Sellers

As an eCommerce brand or seller, there are numerous reasons to pay close attention to your Amazon seller feedback. We have mentioned some of them below that can help you understand their importance more accurately.

Upsurge the Chance of Winning the Buy Box

There is no argument that Amazon is used globally to make a quick purchase. Today in India, customers from various regions use this impeccable platform to make a purchase of their choice. Millions of customers and sellers automatically increase the competition of winning the buy box. However, winning the buy box efficiently improves your chances of generating more sales in the Amazon ecosystem. It is not that easy, but manufacturing and selling quality products, on-time delivery, and excellent customer service can help you attain positive Amazon seller feedback. It creates your image as a trustworthy Amazon seller.

It Affects the Purchasing Decisions of Customers

In online shopping, customers don’t have the advantage of analyzing a product closely. They don’t even have any salesman to answer their queries. All they have are several reviews to determine whether the product is trustworthy to buy or not. They quickly check your feedback ratings to make their shopping decisions. The right amount of positive feedback and rating can convince them to make a quick purchase without doubting you and your products. In this way, Amazon feedback affects the purchasing decision of your customers.

Poor Feedback Ratings can Remove You from Amazon

Since its beginning, Amazon has been obsessed with providing a quintessential shopping experience to its valuable customers. This eCommerce platform is very particular in terms of its seller’s or brand’s performance. It has performance standards that are crucial for you to maintain. In lack of meeting those standards can result in suspension or even removal of your Amazon account. Amazon seller feedback is one of those standards that should be maintained. It ultimately increases the importance of seller feedback on Amazon.

Provides you Competitive Advantage

A positive Amazon feedback seller gives you a competitive advantage. Not every customer tends to leave feedback after buying your products, read every product review on your page, or check your feedback score. But there is the probability that they may take a look at them. Having positive feedback can never hurt their trust and diminish their reputation in the Amazon marketplace.

It is even more critical when you are directly or indirectly competing with millions of sellers and brands out there. Every day, a number of new sellers are joining this platform, so having positive feedback can help you immensely in terms of competing with them.

How to Attain Positive Seller Feedback on Amazon

After knowing the importance of Amazon seller feedback, it’s your turn to know how to attain more positive feedback or reviews. The following points will help you to gain positive reactions from customers.

– Offer a fantastic product with adequate service.

– Implement early shipping of placed orders.

– Always keep a check on your stock availability.

– Implement informative and accurate product listings.

– Ask your customers to leave seller feedback.

All these factors can make your customers happy and convince them to buy your product in the first place. If you can satisfy your customers at every point, they can eventually leave positive seller feedback for you. The above factors are not only helpful in attaining positive reviews but can help you sell on Amazon without any disruption.

It can also help in upsurging your revenue. In this regard, you can take the help of some Amazon seller software such as etraKY BS. This software can help you in increasing your product visibility not only on Amazon but on various marketplaces.

Conclusion

Thus, you must have understood the importance of positive seller feedback on Amazon. The more impactful reviews you will receive, the more efficiently it can help your eCommerce business move forward on Amazon. This platform is not only a selling platform anymore but has become massive in the past few years. Customers believe in the name of this outstanding eCommerce channel. That is why Amazon prefers to have sellers or brands with good reviews and reputations in the market.

Besides that, customers also don’t prefer to buy from you if you have a history of bad reviews. Although you can’t be perfect all the time, mistakes can happen from time to time, and you can experience low ratings occasionally. But the fact is that you must do all the possible things in your power to diminish them. You should not lose hope but continue to please your customers constantly. Buckle up and work towards it enthusiastically.

Be it eCommerce or any other business venture, the ultimate goal is to make a robust market presence and generate decent revenue. The eCommerce business is no exception; brands and sellers are here to stay and generate revenue. But to upsurge your sales, you need to understand the fundamentals of this emerging industry. One of the basic fundamentals is product visibility. If your products are not visible to customers as you expect them to, they won’t be able to buy them, which can ultimately affect your sales. The competition is also very high in this particular business, and customers have numerous choices to buy the best available products online.

These days customers have constant access to their phones where they can research a product anytime before making a purchase. In such a scenario, product visibility can make or break your business. Product visibility is essential in terms of placing your products in the search result. It is an integral part of our brand new strategy, SCRAP. As an online brand, it is quite important for you to increase your visibility to enhance your sales. Here in this blog, we have mentioned five distinctive ways to make your product visible on significant eCommerce sites.

Five Magnificent Ways to Make Your Product Visible on eComm Channels

Product visibility is the primary step to selling anything on eCommerce platforms. Customers will never be able to buy your products if they lack in locating them. It doesn’t matter how good your product is and how many features it has; ultimately, it will fail to generate sales if it is not visible or appears in the search bars. Let’s find out ways to help you immensely increase your product visibility.

Add Top-Ranked keywords to Your Products.

If you want to increase the organic search for your products, adding top-searched or top-ranked keywords to your product’s description and the title is crucial. While adding a product description, you need to apply the product’s noteworthy features, color, size, and width, including keywords. Similarly, you must add an attractive and eye-catching product title; you must add such a title that can represent the nature of your product. You must add the name of your brand along with the title. All these aspects can help you enhance product visibility on various websites. As a brand-centric eCommerce software, etraKY BS can guide you in adding the product description, image specifications, and title to your products.

Appealing Product Visualization

You must have listened to the fact that sight plays a vital role in representation. That is why as an online brand, you need to focus more on the visualization of your products. The way you will represent it online impacts your customers’ shopping decisions. Your product must look attractive and have a multi-dimensional view. It can make it effortless for customers to analyze your products closely. You can add a high-resolution image with a 360-degree view to make them visible and attractive. Graphics and videos can also add personality to your branded products and attract more customers. It helps your products earn better visibility as several eCommerce websites prefer to keep the well-managed products on their search bar. Images are the hero of your product, so they should be high in quality.

Upgrade Your Product Navigation

It is not possible for you to always feature your products on the category first page of the eCommerce website. However, it will help if you ensure that customers can easily find your products. It is essential to offer your customers to view your products in as few clicks as possible. Try to make it a one-way click to locate your products for customers. You take the help of pay-per-click advertisements to increase the search visibility of your product on various eCommerce websites. Product navigation can be the key to making it locatable for your potential customers. PPC campaigns and other modes of advertisement can allow you to enhance your brand awareness and increase your sales volume as well.

Redirect Customer’s Attention to Relevant Products

To redirect the customers’ attention towards your relevant products, you need an eagle eye to notice a particular product that is incredibly popular, but your items are not performing well. Now, you can just let your potential customers know that they have various options for similar products they prefer to buy. Multiple colors, designs, and styles always become successful in attracting more customers. You can opt to sell the most popular products by offering additional choices to them. Additional choices mean there is something for everyone. This is one outstanding technique that global brands around the world use.

Consider the Reviews & Rating Section

Reviews and ratings also play a crucial role in making your product visible. There are various eCommerce websites in India, such as Amazon, Myntra, and Flipkart, which fetch products with positive reviews and ratings to display in their search bars. It automatically increases your product visibility and assures the organic discoverability of your products. It is the easiest way to upgrade your product visibility. To execute this process successfully, you need to have numerous positive reviews and above three-star ratings. You must know that customers prefer to buy products with more positive reviews and ratings. Once you can add positive reviews to your products, eCommerce channels may showcase them in their search bar; eventually, it can become hassle-free for customers to pick them. After every purchase, do encourage your customers to leave reviews and ratings. To manage your reviews, you can take the help of the agile review management feature of etraKY BS.

So these excellent five ways can help you effectively improve your products’ visibility across channels. While getting along with the ways mentioned above, taking advantage of etraKY BS can benefit you.

Conclusion

Thus, when it comes to making your product visible on various eCommerce platforms, there are a few requirements you need to consider. First, you need to think from the customer’s perspective and apply relevant keywords to your products. The visualization of your products should be impeccable, and last but not least, make your brand glow at all times. If the presentation of your product is attractive, customers will be able to locate your product in the first place. However, apart from this, you can also implement compelling marketing strategies and are well on your way to success. You can even revamp the prices of your products to attain visibility on well-known eCommerce sites. Customers mainly consider buying a quality product at a reasonable price. That is why pricing is also essential in terms of enhancing product visibility. etraKY BS also works as a price tracking software. It makes you aware of the prices set by your competitors. Based on their pricing, you can change yours and attract more customers. In this way, you can effectively make your product more visible on prominent eCommerce platforms.

Establishing an eCommerce brand can be a super exciting process for you. However, success is not always guaranteed; there is a massive difference between establishing an online business for your brand and generating expected revenue. The dynamic eCommerce industry is quite unpredictive; what worked yesterday may not deliver the good results today. You have to take precautions in terms of launching your brand online.

It is better to avoid the mistakes in the first place and not wait to make one. However, humans are prone to make mistakes and learn from them as quickly as possible. While establishing your brand online, you can also make some mistakes unknowingly, which can affect your business later. Customers’ expectations have become higher than ever in the past few years. Today customers have so many choices while shopping online that if you make it uncomfortable or complicated for them to make the purchase, they can simply switch to your competitors. They can even leave negative reviews for you as well. In this particular article, you will learn about those mistakes that can become a hurdle in establishing a successful online business.

Escape These Mistakes to Successfully Establish Your Online Brand

If you are new to an eCommerce business, it is natural that you may make several mistakes. But the smart business strategy is to diminish those mistakes before moving any further. To escape the mistakes, firstly, you need to know what they are. So, the following are some of the most common mistakes that you must avoid if you are planning to establish an online brand.

Not Selecting the Right Platform

Before starting an online business, nothing can be much more essential than this to choose the right platform. Select a suitable eCommerce channel to provide the proper exposure to your brand and generate good revenue. When choosing the right one, you need to do some research and find out the best one for you according to the nature and needs of your brand. Amazon, Flipkart, Myntra, Ajio, Meesho, and Tata Cliq are some of the prominent eCommerce platforms in India. You may choose any of these platforms for your online business. Your money and hard work may go in vain if you are not choosing the right platform.

Not Conducting the Research on Market Trends

The planning and execution of your business should depend on the research of the latest market trends and the demands of customers. Not conducting any research regarding this can put your brand at risk and push it towards failure. Although you can not satisfy every customer, you need to focus on finding out who your brand will be targeted according to the market trends. You can take expert advice and silently monitor the eCommerce platforms to understand the trends better. Although it may take some time, eventually, you can get a good result and save your brand from disappointing your future customers.

Do Not Care About the Competitors

The glorious eCommerce industry has provided an immense opportunity for sellers and brands to sell their products online and make profits. Since the industry is wide open for everyone, numerous brands are out there selling similar products. So, before you decide to sell any specific product, you must look out for your competitors and monitor their every move. Believe it or not, it doesn’t matter how good your product is; if your competitors are doing better, you can miss out on building a solid customer base. You must know who your competitors are and what skills they use to sell their brand. It will help if you decide on the price of your products after evaluating the price of your competitors. Always focus on the established competitors who are on a rapid rise. To monitor your competitors, you can also take the help of brand analytics tools such as etraKY BS. It can help you better understand your competitors’ every move at various eCommerce channels.

Not Using the Listing Quality Analytics

In the process of starting selling your branded products online, the first essential step is product listing. But your work doesn’t end just by listing the product on any eCommerce website; you should also look for the quality. Before listing your product, you should always add an informative but short product description, high-resolution images, top-ranked keywords, and meta tags. In this regard, brands sometimes fail to identify how to manage this process. Thus, brand analytics tools such as etraKY brand studio provide you with the best scope of improvement in organizing the fast listing features.

Not Developing the Customer Trust

It is one of the most common mistakes brands make. Remember that your business can only grow if your customer has faith in your brand. One can not make a profit without satisfying their customers. To realize significant conversions, you have to appear as a trustworthy and reliable brand. However, the effective way to develop customer trust is to put on the testimonials and reviews of your product. According to research, more than 45% of customers rely on reviews before purchasing. Reviews can incredibly help you in increasing sales. In this manner, you can take the help of brand analytic tools such as etraKY BS. It provides you with the agile review management feature.

So these are the mistakes you should avoid while establishing your eCommerce brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need a close analysis of everything related to this business.

Conclusion

To establish your eCommerce brand effectively, you must not indulge in the mistakes mentioned above. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should also ensure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.