Mother’s Day is an enormous day to celebrate the love, affection, care, and struggle of a mother. A mother-child relationship is a natural and pure form of love that can’t be described in words. On the 8th of May, every year, we celebrate Mother’s day, and in the past few years, a trend has emerged to show your love for your Mother by gifting her something unique and trendy. This particular day has become the third-largest retail holiday across the world. For eCommerce brands and sellers, it is a magnificent opportunity to generate sales and attract customers by offering them unique and trendy products.

In 2021, the total Mother’s day spending by Indian customers was around 11 billion. This figure shows that customers are eagerly waiting to purchase gifts for their moms this year too. So, why not help them during their hunt for the perfect gift. By following the latest market trends and past shopping data of customers during this time, you will find out what customers really want. According to the recent report of the National Retail Federation, Mother’s Day spending is expected to increase by somewhere between 3 and 4 billion this year. In this Mother’s day centric blog, we have mentioned the trending product range this year. You can also generate exceptional sales by selling these on various eCommerce websites.

What Influences the Customers Spending on Mothers Day Gifts

Before going any further, you must understand that gifting is an art, and those who want to give something, especially to their mothers, will always be influenced by the situations and market trends. The COVID-19 pandemic has almost changed customers’ perspectives, especially when choosing a gift for someone. Now customers are more into spending on something to help their loved ones maintain a healthy lifestyle. Here we have mentioned some of the points that can help you choose the right product to sell during the Mothers day event.

• Ever since the pandemic occurred, the lifestyle has been changed upside down. According to a survey conducted by Amazon, more than 58% of customers are now buying self-care products frequently. The pandemic has turned more consumers towards spending on pampering and wellness products. Eventually, it boosted the bath, beauty, and spa products category towards the favored gift for Mother’s Day. As a brand and seller, you can choose these products to sell on Amazon or any other eCommerce platform for Mother’s Day.
• The changing climate has also influenced the shopping behavior of customers. These days buyers are also interested in shopping the eco-friendly products. It is on the priority list of gift-givers and receivers. This Mother’s day, there is an immense probability that customers may choose eco-friendly products as a gift for their beloved mothers. Hence, you can also choose to sell products from this category as well to boost the sales this Mother’s Day.
• The COVID-19 pandemic has affected the travel plans of eCommerce consumers. Now when we are returning to normalization, travel plans are once again on the top list of consumers. Everyone wants to get out of their city and visit their favorite destinations along with their loved ones. So this could also influence the gifting idea of shoppers; they may end up purchasing travel kits and accessories related to traveling for their Mothers.

Trending Products for an Ideal Mother’s Day Gift

As Mother’s Day is coming closer, the search volume for keywords related to this day’s gifts has skyrocketed in the past few days. But as a seller or a brand, you need to know what products those searches lead customers to and, more importantly, which gifts they choose to buy. Following detailed information about the gifts from various categories may resolve this issue for you and help you choose the right product to sell.

Wellness and Self Care Products

The largest eCommerce channel Amazon provides insight into the specific types of gifts that customers are looking for on Mother’s Day from the wellness and self-care category. Some products related to this category are foot, and body massager, Blood pressure and diabetes tracker, vitamin supplements, protein shakes, essential oils, bath salts, aromatherapy, candles, etc. All these products are the ideal gift for Mother’s Day, and to accelerate your sales during this event, you as a seller or brand can choose to sell these products online.

Luxurious Items

Luxury items are always the top priority gifts for treating loved ones, especially Mothers. That’s why customers are growing their interest in purchasing luxurious products. There is no argument that perfumes and jewelry are evergreen go-to gifts for Mother’s Day when it comes to luxury. If you are an eCommerce online seller, you should choose items from these two categories to sell.

Home Decor & Kitchen Appliances

Home and kitchen are primarily the two venues that Mothers solely rule. That’s why customers are looking for products related to home decor and kitchen appliances. Online searches for dinner sets, decor items, bedding, and fancy utensils have increased amid Mother’s day gift preparation. Personalized gift items related to home decors such as photo printed coffee mugs, cushions, and frames with personalized messages for mothers are also trending. So as a brand or a seller, if you want to generate decent revenue, you can choose to sell products from these two categories.

Sustainable Eco-Friendly Gifts

When customers want to gift their loved ones, they always want to choose products that may sustain them for longer and strongly affect the receiver. Undoubtedly, Mother’s Day is the emotion itself; that’s why customers look forward to purchasing sustainable gift items, and that will be great if it is eco-friendly. The eco-friendly candles, handmade bamboo gift cards, and in-house plants are also some trending gift options. You can also sell these products on various eCommerce websites to boost your sales and take advantage of the Mother’s Day event.

Apart from the product mentioned above, the demands for fitness watches, branded bags, and customized tumblers are also high. As a Seller or brand, you should also look forward to selling these items to attract customers for Mother’s Day gifts.

Conclusion

Only two days are left for the Mother’s Day event, and sales are already going on various eCommerce platforms. This is that time of the year when you can boost your sales by selling the products that are highly in demand. Thus, you can add more profit to your business by selling the products from the above categories. While selling Mother’s Day-centric products, you may face some issues related to product listing or maintaining price hygiene. However, to get these problems fixed, you can take the help of any powerful brand analytics software such as etraKY. It can enhance the quality of product listing and help you maintain the price of the products on various platforms.

In the emerging eCommerce world, competition is on an extreme level, and to sustain it here, you need to differentiate your business from others. If you are selling your brand blindly on various channels without knowing market trends and customer demand, you will never let your brand sustain for a more extended period. Offering your customers the same product as your competitors do will never help you attract them. They are already into that specific product, so why would they purchase your product until or unless you are not offering something different or unique from your competitors.

If you are the one who has been in this eCommerce business for a long time but still does not have a solid customer base, then this blog is for you. You need to let your customers notice your brand; you need to leave a suitable remark on their minds so that they may remember your brand and never turn back to you. You need to understand that differentiation is the key to accomplishing those goals. In the manner of being better than others, you need to be distinctive from your competitors. Always keep in mind that different and out of the ordinary always be remembered. Here in this blog, we have mentioned five efficient ways to differentiate your brand on eCommerce platforms.

Incredible Ways to Differentiate Your eCommerce Brand

Nobody cares what you are selling until or unless you do not offer something in a unique way or something unique or different from others. It is pronounced why customers will buy your product if they already bought the identical product from another brand or seller. This is why you need to make your product different from others. Here are some of the following ways that you can use to differentiate your product from your competitors.

Become a Creator, Not a Reseller

In the massive eCommerce industry, it is one of the best ways you can try to differentiate your product from others. You can make your online business truly meaningful by selling a product not yet available on any eCommerce platform. If you are a reseller, you have nothing different to offer compared to your competitors. It is challenging to grow your business as a reseller on prominent eComm websites such as Amazon, Flipkart, Myntra, etc. There are already thousands of resellers selling the same products as you are. But then, as a brand, you can modify your products and add some extra features to make them a little different from others. However, the best way to make a differentiation is to create something unique and valuable for customers. In the process of producing a new product, you have to keep in mind that your product must be helpful to your customers. To make it easier, you can visit several eCommerce platforms and review the category they are offering. Related to that category, you can create any unique and identifiable product as per your preference.

Alluring Product Images and Description

In the eCommerce industry, one particular thing that is highly recommended for selling a product online is images and how you describe your product. Both of these factors go hand in hand; it will never work vice versa; suppose your product has an attractive image but no description, it won’t be able to attract enough customers as it can with an adequate description. Do not forget that customers always want to see the product before buying. Increasing the eCommerce conversion rate is having a high-resolution image of your products with a short, crispy, and informative description. However, sometimes brands and sellers don’t put extra effort into improving the quality of their product images. To make this process happen accurately, you can take the help of some listing quality analytics software, which will alert you to add images and descriptions for your products.

Deliver the Product at the Promised Time

The customers’ expectations are just to get the product as it is and on promised time. So, the real challenge for you is to deliver them the exact product they have ordered and on time. If you want to differentiate your product from others, do not disappoint your customers on these terms. Keeping your promise is essential for customer retention. These days, most customers complain about the wrong product delivery and that too on a late delivery date. You can take advantage of these market situations and provide your customers with a better experience; it will automatically help you differentiate your brand from others. If you are new to this industry, you need to keep an eye on your followers. Several competitor tool tracking tools are available in the market, such as etraKY BS, that can let you know what your competitors are up to. You can use that information to differentiate your brand.

Offer Various Payment Options

If you are the one who is selling the same product as others, then to set the differentiation parameter, you can offer various payment options to your customers. Due to several scandals, customers do not prefer to add their credit or debit card info on multiple eCommerce channels. According to a survey, more than 57% percent of customers don’t place an order if they don’t find their preferred payment method. However, you can offer them several payment options such as Google pay, Phone Pay, Paytm, order now, and pay later, along with the various credit and debit cards option (if someone wishes to use them). Apart from that, customers always want to have the cash on delivery option. Provide them with these payment luxuries, and you can win the game.

Play on Customer Service

You may offer the best quality product to your customers but still not be able to generate enough sales as targeted. At the same time, your competitors are offering the same product with low quality and are still able to have a solid customer base and generate handsome revenue. Have you ever thought about how they do it? Well, the answer is phenomenal customer service. Competing on customer service is the best way to win the game of eCommerce and to create a difference. You should always be there whenever your customer needs you. If you are selling your brands on various eCommerce platforms, you should check whether the platform is providing robust customer support or not. Apart from that, to let your customers know more about your product, you can connect with them through various social media platforms and resolve their queries instantly. The impeccable customer service can turn the game and provide your brand the popularity you always wanted.

Conclusion

In this way, you can differentiate your brand by following the above efficient ways. How you will apply them specifically to your brand and product line should be an area of extreme focus. One very definite thing is that differentiation is the need to help your business flourish rapidly and provide you with a solid customer base. In eCommerce or any other industry, the customer is God, and your focus should always be on them. Your business revolves around them only, and that’s why you should always look forward to offering something new and valuable to your customers. In the various processes of differentiating your brand from others, you can take the help of an eCommerce analytics tool such as etraKY BS.

The eCommerce metrics precisely indicate how your business is performing. Selling your products on various eCommerce platforms without keeping track of your performance is like driving a vehicle with closed eyes. The eCommerce marketing automatically stops working after some time if you don’t measure and upgrade it. Whether it is eCommerce or any other business, none can survive if you do not take the follow-up of your overall performance and compare the progress with your previous business growth.

Being a brand or a seller, it is not that easy to decide which online eCommerce business metrics you need to monitor. It is hard to make the right decision when beginning your entrepreneurial journey. The eCommerce metrics are defined measurements that can be evaluated and observed consistently. These metrics vary from abandonment rates to conversion rates and the balanced order value. Sales and revenue will probably be if we talk about which eCommerce metrics you should track. However, these two metrics don’t say much about how well your business is doing at different stages, especially finances. Every online brand should measure and track the following KPIs (Key performance indicators) to ensure that everything is running smoothly beneath the surface. In this process, you can also take the help of some of the seller analytics tools such as etraKY BS.

Do Track These 10 Significant eCommerce Metrics

The essential key eCommerce metrics mentioned below will provide you the overall clarity about your online business performance. Depending on your order quantity, countering them daily or weekly should be enough to identify the potential issues.

Conversion Rate

It is one of the essential eCommerce metrics; most brands and sellers calculate the conversion rate by the formula: total number of existing customers/total number of unique customers. One of the most common issues eCommerce beginners or entrepreneurs can experience is getting humongous traffic but no sales at all. It demonstrates why the average conversion rate for the eCommerce industry tends to be so slow, only around 2.25%. You need to understand that only driving the customers to your product is not everything, they need a lot of assurance before buying a product. The product’s price, payment, return options, delivery date, etc. Customers check all these aspects before placing the order, so you always need to set up a standard of all these aspects as a brand. The conversion is essentially how successfully you convert the new customers into your regular ones. The entire process of improving this metric is known as conversion rate optimization. You need to keep track of your regular sales channel, the behavior of the customers towards your product, and order quantity to analyze where the issue occurs. To increase the conversion rates, you can use the seller analytics tool, which can help you improve your product’s listing quality. It should be top-notch as it attracts more customers and convinces them to buy your product.

Customer Lifetime Value

This eCommerce metric indicates how much a habituated customer is worth to your online business. This metric shows the overall value of your regular customers and provides you with a better understanding of which customers are expected to become loyal customers. Some customers with high CLTV are likely to be addicted to your product immensely, which means you can concentrate on your customer retention strategies for them. You should be aware that it may cost you five times more to achieve a new customer than to retain a regular customer. This is why it is important to keep an eye on the performance of your eCommerce business using either predictive or historical customer lifetime value. Historical customer lifetime value is the value of a customer based on their previous purchases. On the other hand, predictive CLTV is forecasting the future lifetime value of a customer on the basis of their past purchases approach.

Average Order Value

This metric indicates the average amount a customer spends on each brand’s product. It is considered one of the vital eCommerce metrics. You can acquire the average order value by dividing the total value or profit made from all the sales by the number of orders made. You can also track the average order value by separating your customers according to the source of traffic and location of the customers or by diversified eCommerce platforms you are selling your products on. It can help you identify various acquisition platforms, generate the highest average order value, and enable you to run compatible marketing campaigns and enhance your return on investment. You can efficiently upgrade your total revenue by increasing the average order value. You can revamp your average order value as a brand by giving the customers free shipping and checking which eCommerce channels bring your highest average order value.

Average Profit Margin

This significant eCommerce metric shows what you earn from each product after minimizing what you have spent on supplying it. It is calculated as a percentage of the retail price and shows what fragment of it is your profit. It will help if you keep an eye on whether you are making profits from selling several products or not. If you want a sustainable eCommerce business, you need to keep it higher than the average acquisition cost. It is excellent to have the highest performing products that earn you a compelling margin and others that barely make any profit. However, to improve the rate of your average profit margin, you need to highlight your most profitable products on various eCommerce platforms to sell most of them. At the time of listing your product on various marketplaces, you should go for the high-margin ones. While listing your products on eCommerce platforms, you can take the help of listing quality analysis tools.

Cart Abandonment Rate

The cart abandonment rate is one of the leading issues that affect eCommerce channels. Based on a recent assessment, it has been found that approximately 40%-55% of online customers abandon their carts due to various reasons. This metric demonstrates the percentage of customers who add products to their cart but run away without placing an order. The positive news about it is that it is possible to measure and lower the cart abandonment rate as much as possible. You can measure the cart abandonment rate by keeping track of the number of orders placed and many shopping carts created. Customers can abandon your cart if they find any glitch in the eCommerce website, high delivery charges, and even if the checkout process is complicated or there are not enough payment options available. To avoid cart abandonment, you should enhance all these factors and make it easy for your customers to place an order.

Conclusion

The above eCommerce metrics enable online sellers and brands to inspect and measure the performance of their products for decision-making purposes. You can use the metrics with KPIs to attain a more equitable and specific way to measure the performance of each product you are selling on various platforms. Always remember to keep your metrics significant to your business goals. However, to improve the rate of these metrics, you can use powerful brand analytics tools such as etraKY BS.