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Amazon is undoubtedly a massive eCommerce platform that not only fulfills sellers’ requirements but also provides tremendous opportunities for sellers and brands to sell their products online. Since it is one of the massive online marketplaces, competition is also huge. Delivering good quality products to your customers is not enough to drive sales while selling your products on this platform. It requires a lot more tactics to make phenomenal sales.

Amazon provides advertising solutions to its sellers and brands to help you upsurge your sales. But sometimes, you can feel that it is also not enough, and the time has come when you need to look outside of Amazon advertising. According to a survey by Amazon, only 65% of customers search for specific products on Amazon. So it is time to think about 35% of customers not using the platform to search for a product. However, you can reach them by focusing on external traffic sources.

In this blog, we will tell you some of the spectacular ways to reach your potential customers by driving external traffic to your Amazon listing.

How to Drive External Traffic to Your Amazon Listing

As you know, there is a vast competition to run Amazon advertising and drive traffic. So the time has arrived when you need to go ahead and look for other ways to drive more customers to your Amazon listings. You can miss out on a heavy sale if you do not advertise your products on other websites besides Amazon. This way, external traffic is the best option to fetch customers to your Amazon listings. However, before driving traffic to your listings, it is essential to ensure their quality in terms of images, product description, involvement of SEO keywords, and videos. To enhance the quality of your listings, you can take advantage of any listing quality analytics tool such as etraKY BS. It can help you in effectively optimize the same. Remember, if your listing is not in an appropriate manner, you can not drive traffic.

Now let’s focus on how to drive external traffic to your Amazon listing properly.

Sponsored Display Ads by Amazon

Well, sponsored display ads are the latest version of Amazon PPC advertising. It helps you grow your online brand robustly on this eCommerce platform by engaging customers to make their purchases on and off Amazon. Technically, you can say that it is a self-made display ad that helps potential customers view your products on Amazon and display them on other websites and any third-party platform.

It can even provide you the advantage of displaying your ads on the competitor listings as well. In such a way, your customers will also be able to view your products on other websites. If they find the ad interesting, they will click on the link and redirect them to your product page on Amazon to buy that significant product. Amazon introduced this service in the year 2019. Across the country, it has been used by more than 30% of Amazon brands and sellers. It can help you to generate more revenue as well.

Social Media Marketing

In 2022, if you are still unaware of social media marketing, you may have experienced a failure in your online business. Today, social media platforms are used by millions of customers all around the world. It provides an immense opportunity to generate external traffic and attract other potential customers to buy your products. You can connect with a more extensive customer base through social media marketing and upsurge your brand awareness. It can be a terrific way to generate more sales as customers are already into their smartphones. You can promote your products on multiple social media platforms and apps. Individually, Facebook alone can help you in driving 25% of traffic to your product page. You can create your ads on this social media platform, and they can also appear on Instagram to give more views. It can also affect your overall sales.

Email Marketing

Email marketing is another fantastic way to drive traffic to your Amazon listing. Sending personalized emails to your valuable customers can attract their attention to your products. Email marketing should be on your priority list if you are an Amazon seller or a brand in this competitive era. You must know Amazon provides you with the “Manage your customer engagement tool” service. If you have access to this, you can send emails to your former and potential customers. It can be one of the perfect ways to re-advertise your products with personalized messages and special offers.

Influencer Marketing

Besides selling your products in a standard way, influencing customers to buy your products can also help drive external traffic to your Amazon listing. To implement this process successfully, you can take the help of several influencers with numerous followers on social media platforms. They can spread your brand’s awareness and help drive more traffic to your product listing page. They can even add the link to your product page on their home page and make it clickable for potential customers. So it will be best if you get associated with some highly recognized and professional influencers with solid followers.

Use the Power of Blogs

Apart from these four ways of driving traffic to your Amazon listing, you can also leverage the power of blogs and articles. There are so many bloggers available there who are linked with the Amazon associates program. You can take their help by making them write a blog regarding your product and adding the link to your listing page specifically in their blogs. It can help customers click on the link and land on your product page.

Conclusion

These are a few spectacular ways to help you drive more traffic to your Amazon listings. Applying these tactics can automatically hike up your sales and let your brand survive in this highly competitive eCommerce world. It can not only help you drive more customers but also spread the awareness of your brand. However, if you want to take advantage of external traffic, you must take care of the listing part. Adding high-resolution images, elaborative descriptions, SEO keywords in the product titles, and attractive videos are crucial aspects of a tremendous product listing. In such a way, etraKY BS is a listing quality score analytics tool to upgrade your product listing on Amazon. If your listing is up to date, you won’t fail in implementing this tactic of driving traffic. Hope this blog helps you in driving external traffic and making your online business flourish more than ever.

In the eCommerce industry, various business models are available to start your online business. You can select them as per your business field, work, and customers you want to engage with. eCommerce business models such as B2B, B2C, and D2C are pretty famous, and among such, the brand new business model C2C (Customer to Customer) is becoming quite famous these days. Customer to Customer is such a business model that allows customers to do business with each other on a frequent basis and in an online environment.

This particular business majorly worked through auctions and assessed advertisements. With the emerging eCommerce industry in India, many startups are pursuing a C2C business model. The C2C businesses incorporate eCommerce technology and assemble their potential customers. Several C2C platforms, such as Amazon and eBay, sell their products through a well-classified auction system.

The customers mostly purchase products from other customers through a third party, where the payments occur. If we talk about the Indian market, numerous companies follow the C2C business model and have adopted it lately. Here in this blog, we have mentioned India’s top most renowned C2C eCommerce platforms.

Best C2C eCommerce Platform in India

eBay

eBay is one of India’s leading online platforms, it provides the facility of auctions, convenient shopping, and negotiated models of trading from one Customer to another. This Customer to customer platform was established in 2006, and its headquarter is in Goregaon, Mumbai. It offers a broad range of product marketing, categorized into several listings, including apparel, beauty, personal care, computers, cars and bikes, jewelry, mobile phones, etc. eBay holds 25th rank in India’s top websites list.

Quicker

Quicker is another prominent online customer-to-customer marketplace; it was established in 2008. It offers customers to post and gives their reaction to free and local ads related to furniture, events, cars, jobs, housing, and others. In the current scenario, WQuicker has expanded its services to more than 930 cities in India. The headquarters of Quicker is located in Mumbai, Maharashtra, India. According to the survey Alexa, Quicker is listed in the 16th position in India’s top C2C platform.

Coutloot

Coutloot is basically a social commerce platform founded in 2015. It is widely known as India’s largest offline and online social marketing platform that offers customers the ability to sell anything to online buyers with reasonable bargaining across India. Coutloot also offers documentation, logistic services, and cash on delivery to its customers. The headquarter of this C2C company is located in Mumbai, Maharashtra.

OLX

This eCommerce venture is quite old and famous in India. Olx has made a quite strong presence in the eCommerce industry. This company was established in 2006. It is one of the renowned and popular customer-to-customer eCommerce platforms in India. One can buy, sell and rent various products such as furniture, cars, bikes, and electronics from this astonishing C2C venture. You can also buy and sell properties and apartments from this eCommerce platform.

Amazon

It is one of the most popular and giant eCommerce channels across the world. The most amusing thing about this venture is that it operates in a business-to-customer and customer-to-customer business model. Almost every product category is available on this platform, such as apparel, furniture, beauty products, personal care products, shoes, electronics, home decor, baby food, etc. The headquarter of this eCommerce giant is situated in Seattle, Washington, United States, and in India the headquarter is based in Hyderabad.

How Does Customer to Customer Business Model Works

Customer-to-customer eCommerce business model works basically for customers who buy products from other customers. In this regard, they can use any third-party eCommerce platform to expedite the transaction. C2C online business platforms arrive with eCommerce machinery. In this model, customers gain benefits from such products that are difficult to locate by others. The conversions are pretty high in C2C in comparison to the traditional B2C method.

Customer-to-customer eCommerce business model is much more convenient because you need not visit any physical store. Sellers generally list their products, and customers purchase them if they find their products in the search list.

Revenue and Growth of the Customer-to-Customer Business Model

Customer-to-customer eCommerce platforms are almost similar to the B2C model, the only difference is that they make a profit from fees that are charged to sellers for listing their products for sale on C2C platforms. These C2C transactions generally involve used products sold through a classified or auction system. This significant market is predicted to grow in the future because of its cost-effectiveness. In the C2C marketplaces, the cost of using third parties is decreasing and the number of products for sale by customers is slowly rising. Sellers consider it to be a vital business model because of the popularity of social media and other eComm channels.

These channels showcase significant products already owned by customers, increasing demands and ultimately driving an upsurge in online traffic to C2C platforms. However, the Customer-to-customer business model has obstacles such as lack of product quality and payment issues. In some cases, there is less support for credit card transactions. However, the emergence of Paypal and other payment options has helped simplify payments on C2C eCommerce platforms.

Conclusion

There are numerous C2C companies in the market that are shifting their business to a Customer-to-customer business model and attaining significant revenue. This business model helps in enhancing customer relationships and attracting new customers. Significantly, the eCommerce businesses prefer to get along with this business model only.

With the help of brand analytical tools such as etraKY BS, you can capitalize on this business model. It can help you list your products accurately and provide you with the appropriate information regarding your stocks. It can become easier for you to run your C2C business with the help of such software. Believe it or not but Customer-to-customer business models are generating enormous revenue. You can establish your eCommerce business based on this peculiar model and earn decent revenue.

The Indian eCommerce industry is making strides towards becoming digitally empowered at full speed. It is a great initiative to boost e-governance and widespread use of the internet on smartphones. It has also increased the growth of digital payments. It is expediting the growth of the Indian economy, and by the year 2025, it is predicted to grow immensely. Ultimately it has given excellent opportunities to the sellers and brands to mark their presence on online marketplaces and earn decent revenue.

Size of the Indian eCommerce Market

• India became the eighth largest eCommerce market in the world in 2020 during the pandemic hit.
• The turnover was 50 billion dollars.
• India has also become the hub of the online grocery market as well.
• This market is also expected to grow from 1.8 billion in 2019 to 17.3 billion in 2024.
• The festival season in India helps in boosting the overall eCommerce sales by up to 45% every year.
• After China and America, India has the third-largest online customer base, with approximately 145 million customers.

The Upswing of eCommerce Industry in India

It is predicted that the Indian eCommerce market can overtake the United States by 2034 and become the world’s second-largest eCommerce market. Covid-19 has worked as a fuel for the Indian eCommerce industry, and consumers shift to online marketplaces instead of physical stores to keep them safe. The eCommerce industry has taken advantage of this and offers excellent deals to delight customers and connect with them. The eCommerce business has also grown to the next level, along with the cheap internet plans. Most of the customers have a smartphone with an internet connection. So it has become easier for them to place an order online while in their comfort zone. Consumers who are shopping online are between the age group of 25 to 40. Based on the data intelligence company’s survey, the beauty eCommerce industry has increased by 65% over the last year, while fashion eCommerce has increased by 369%. During the sale season, shopaholic customers make the purchase of at least two apparel items a day.

Some of the Prominent eCommerce Platforms in India

The eCommerce industry has completely changed the way of doing business. In the current scenario, there are more than twenty thousand eCommerce businesses in India. Here, we have mentioned some of the prominent eCommerce marketplaces in India that have marked their presence effectively and are earning well.

• Amazon

Whenever customers think of online shopping, they think of Amazon. This eCommerce platform started in the year 2013. According to a survey, more than 78% of customers use Amazon to buy any specific product. Since its inception, this online eCommerce platform has evolved to be India’s most significant online venture. Amazon is the biggest competitor for other eComm joints.

• Flipkart

Flipkart is also an exciting eCommerce venture. It is also considered India’s most successful online marketplace. Initially, it was established as a bookshop, but later on, it expanded its wings, and now it has a wide range of product categories to sell. It has more than 242.65 million monthly customers. If you want to sell online, you can choose this venture and start your business today.

• Myntra

Myntra is the most significant online eCommerce fashion venture in India. It has become one of the favorite online shopping spots for every age group in India. This unique platform has more than 45 million customer visits on a daily basis. You can choose this platform if you want to sell fashion apparel and make a profit.

• Ajio

Ajio is again an eCommerce platform, especially for fashion lovers. It was established in 2016 by Reliance. Ajio has a wide range of branded products that customers can purchase at a discounted price. In the year 2021, the net sale of this platform was approximately 2129.5 million dollars. You can sell on this platform if you are interested in selling branded products online.

• Nykaa

Nykaa is famous among beauty lovers; women are the target audience of this platform. However, it has started to target men as well. This beauty and cosmetic eCommerce joint was established in the year 2012 and had been attaining immense popularity since then. Research in February of 2022 shows more than ten million customers have visited this platform. You can find almost every beauty brand on this platform. It has also started its’ online fashion store named Nayka fashion.

• Bigbasket

If we talk about the online grocery store, BigBasket is the first name that comes to mind. It is famous among the customers of metro cities for providing them with groceries, vegetables, and fruits at a reasonable price. It is the most trusted and popular eCommerce grocery store in India. With a vast selection of high-quality essential products, Bigbasket is also expanding its business to small cities.

• Blinkit

Blinkit was formerly known as Grofers; it is an instant service provided to customers of metro cities. It delivers groceries, fruits, and vegetables within 15 mins. Grofers was established in December 2013, and its headquarter is in Gurgaon. Nowadays, more than ten million Indians are using Blinkit to shop for their everyday essentials. In the current scenario, it is delivering more than one lakh orders on a daily basis.

Thus several eCommerce marketplaces sell almost everything to customers’ requirements. If you are willing to sell products, you can also choose these marketplaces and sell products as per choice. The eCommerce industry is massive and requires a few things to take care of, such as product listing, inventory, shipping, and delivery. To list your products appropriately, you can take advantage of listing quality analytics software such as etraKY BS. It can help you with accurate listing and provide you the information regarding your stocks as well.

Conclusion

The eCommerce industry existed in India before the pandemic, but the boost it got during that time will not stop now. Customers have become more dependent on eCommerce marketplaces these days. There is almost everything that customers can buy from an online store. So it is an outstanding opportunity for sellers and brands to choose products from various product categories and sell them on prominent platforms. The graph of the Indian eCommerce market is increasing daily, and you can also get on board and earn your bread and butter more respectfully.

Today, everyone can start their online business by investing a small amount of money. You can sell clothes, groceries, beauty products, electrical appliances, furniture, home decor items, baby essentials, and much more. Take your first step today and become a part of this glorious industry. Adding a brand analytical tool to your journey can boost your business and let you survive in this competitive market.

In the process of establishing your business on eCommerce marketplaces, the biggest challenge you can face is where to get products from. Searching for a reliable manufacturer can be a clumsy task for you. However, your problem can get resolved if you order products from Alibaba and then sell them on Amazon. The convenience factor and profit margins can become a favoured process.

eCommerce businesses from all over the world prefer to buy products from this giant manufacturer. It has become a highly coveted product sourcing option for brands and sellers. This venture provides you with a giant database to choose manufacturers and distributors that can fulfil your requirements within a quick time window. The primary function of this Alibaba is to bring buyers, manufacturers, and wholesalers altogether. Have you been unaware of this website and wondering how to execute this process? This blog is for you only; we have mentioned the whole process in this blog. So, folks, stay connected and continue reading.

What is Alibaba.com

Well, before going any further, it is essential to know about the OG as well. It’s a wholesale marketplace that Jack Ma founded on April 4, 1999. It is a great place for sellers and brands looking to purchase bulk products at the lowest price. This website allows you to negotiate directly with the manufacturers and create your custom products. Product sourcing from this website to Amazon can become one of the building blocks of your Amazon sales. It is because it involves high profits for sellers owing to the intensely low budget of items in the world’s marketplaces. You can become a brand or seller with an impressive product idea. Still, without a robust strategy, product sourcing can become difficult for you to take your business on Amazon.

At this point, Alibab.com enters the eCommerce game and allows you to choose products from various manufacturers of diversified price ranges.

The Process of Buying Products from Alibaba and selling them on Amazon

Research About the Product

Entering the eCommerce marketplace with the idea of selling the right products, it is vital to do research about your products. While selecting products to sell on Amazon, you need to focus on finding products with great potential to generate high-volume revenue. You need to source products at a lower cost and sell them on a higher profit margin. In this process, you can take advantage of Amazon’s best-seller product list to analyse your competitors’ products to gain more insights. With this step, you can take the help of some competitor tracking tool such as etraKY BS. It can provide you insight into your competitor’s listing. You can use their insights to select a robust product to buy from Alibaba and later sell on Amazon.

Product Buying Process from Alibaba

Once you decide what product you want to sell on Amazon, you can head to Alibaba and start looking for reliable manufacturers. At this step, you must decide what price range you want to set for your products. Then you can start looking for the quotes based on quotes and narrow down your search for suppliers who fit within your price range. This process involves the following essential steps.

• First of all, you will require to set up an Account on Alibaba.com with no charges included. Setting up your account on this website allows you to communicate with suitable suppliers easily.
• After setting up your account, you need to use the search bar to find the product you selected to sell on Amazon.
• This website provides you with similar product categories and manufacturer lists.
• Clicking on any product will provide you with all the necessary information regarding products, their manufacturers, their terms, etc.
• You can also execute this search by looking for suppliers instead of products if you are looking for a more expert or specialized manufacturer.
• The next step involves getting quotations and sample products from the manufacturers. You can connect with them by using the chat box and asking them questions regarding the products.
• Once you find suitable manufacturers, you must ensure all the necessary product details. Such as shipping authorizations, trade insurance, and, more importantly, whether they are aware of the FBA requirements or not.

How to Make Payments to Alibaba Manufacturers

Payment is the most crucial part of any business and should be sorted out quickly. While sourcing products from Alibaba manufacturers, you can pay them through various payment methods. On the other hand, you can even settle the payments outside of this website as well, depending on if your manufacturer agrees to that or not. You need to beware of the fact that you may get in contact with fake manufacturers also.

So it is best to keep the payment process according to Alibab.com. Do not pay the whole after placing your order; make the payments in two parts. Pay them one part of the whole amount at the time of placing the order and the second part after the shipment process. You can choose bank transfer, escrow account, PayPal, and Alibaba’s trade assurance for payment.

Risks Associated with Product Sourcing from Alibaba.com

Alibaba is undoubtedly the shark of manufacturers’ marketplace and carries a good reputation in terms of product sourcing. Even though there are some risks involved with it because of scammers, fake manufacturers, and payments frauds. That’s why you need to be double alert while selecting products. Avoid buying those who have poor quality. To avoid such risks, you can follow the following steps.

• While buying products from Alibaba, go for gold manufacturers because they tend to be more reliable than others. Check their reputation and association period with Alibaba.
• If you choose others, you must ask away questions related to products and the legitimacy of their business.
• The quality of products may vary from country to country. It is essential to request your manufacturers about product samples or testing. Skipping this step can leave you with poor-quality products or product that is way different than your expectations.
• You must verify the manufacturer’s bank account details before transferring money. Online transactions involve several hacking risks, so it is essential to verify the bank details.
• If you are dealing with manufacturers from other countries, there may appear to be risks regarding communication. So you have to take care of that in the process of conveying messages. Miscommunication can affect your purchasing.
  

   

Conclusion

Thus, several factors can help you in sourcing products from Alibaba.com and selling on Amazon. As a brand or seller, you need to sell high-quality products on Amazon to make a solid customer base and generate decent revenue. The above points can also help you avoid the risks involved with the product sourcing process. To establish your brand, you can source customizable products from this website and sell them under your brand’s name. Next, you need to list those products accurately on Amazon. However, a listing is not as easy as you think; it requires a lot to do so. You must add high-resolution images, descriptions, and product titles and keywords while listing your products. To make it a successful affair, you can take the help of listing quality analytics tools such as etraKY BS.

Clothes/apparel used to be a necessity for living, and it still is, but more than a necessity, it has now become a style statement. The demand for clothing will never end, which is why it is one of the safest product categories you can use to sell on Amazon or any other eCommerce platform. If you are interested in getting into Amazon’s clothing market, then it can be very lucrative and competitive at the same time. Thousands of brands and sellers on this platform are into selling clothes only.

Individually Amazon has sold a massive amount of clothes in the past two years. It is targeted to upsurge the apparel sales by more than 45 % by the end of this year. You can also become a part of this profit as a brand or a seller. If you look at it from the customers’ point of view, more than 50% of Indian shoppers are now buying clothes on Amazon. All these figures indicate that selling clothes on Amazon is indeed a beneficial deal. If you want to capitalize on Amazon’s better performance on the clothing side but don’t know where to start, stay with us and continue reading this blog piece. This blog tells you what you need to know to Sell clothes on Amazon.

Spectacular Ways to Sell Clothes on Amazon

• Create Your Account on Amazon

Take this primary step and create your account on Amazon. You will require a separate account from your Amazon buyer’s account for this. This process requires your GST and PAN information, along with your active bank account details. Once you set up your business account, you will require Amazon’s approval to list the clothes. It can take a few days to get their response after submitting the necessary information. You can use this time to do the market research and understand the demand of the customers. This practice can make you choose the suitable clothing to sell on Amazon.

• Organize Your Product Listing

Right after Amazon’s approval, you need to do the product listings. It will be your product page that customers will click on to make a purchase. You need to include the following information while doing listings.

• Add product labels and barcodes
• Fix the price of your product
• Provide the shipping options
• Add high-resolution images of products
• Apply elaborative and product descriptions
• Add the size and color options

To sell on Amazon, your listing should always be incredible. You should always add high-resolution images to help the customer analyze the product closely. While selling clothes, your listing should include the size chart, color, fabric of the apparel, etc. Apart from these, you can also inform the customers about the apparel type or on which occasion they can wear them, whether it comes into casual wear or formal wear. To enhance the listing quality of your product, you can take advantage of any listing quality analytics tool such as etraKY BS.

• Select a Business Model

While choosing to sell clothes on Amazon, selecting a business model is a crucial decision to make. At Amazon, you can select from four businesses to choose one for your online business establishment.

Private Label: You can develop your apparel brand and operate it as a first-party seller on the platform. However, this business model requires a good investment, and you have to build your brand awareness.

Retail Arbitrage: You need to buy apparel from an approved manufacturer at a discounted rate in this particular business model. You can resale those clothes on Amazon under your private label. It requires a decent budget to get started, along with decent pricing that you fix for those products.

Handmade: In this business model, you can sell one type of apparel instead of multiple clothing options. For example, you can choose a unique print, fabric, and design to make your handmade apparel. In the fashion industry, it is also known as “Artisan”. At Amazon, you will be charged a flat percentage instead of monthly seller or brand fees.

Wholesale: This business model requires you to buy clothes in bulk and sell them on Amazon via FBA (Fulfillment by Amazon) facility. In this specific model, you may require to get Amazon’s approval for each brand you want to offer your customer.

• Get Along with Amazon Fulfillment Process

Now when you are ready to sell your apparel, the real question in this way is how will customers get their orders? To ease this issue, you can take the help of the Amazon FBA service. It means that Amazon handles your inventory, packaging, shipping, customer service, and returns as well. However, you need to pay for these services, but it’s worth paying as it minimizes half of your headaches.

You don’t need to track your inventory as the FBA service will take care of it, and you can use this time to improve your brand. It can also provide access to additional selling features like Amazon Prime eligibility. In such a way, you can deliver your orders on time without any hustle. This is the best way to impress your customers by offering them faster delivery and upsurging your sales accordingly.

• Segregate the Group of Your Clothing

To become a renowned clothing brand now or later, you must take the help of ads. Initiating brand awareness and attracting customers to your clothing range is essential. For that, it is imperative to segregate the group of clothes on the basis of their style, type, size, color, and fabric. It can become more accessible for customers to choose one specific clothes.

If you’re selling various types of clothing, from men’s wear to kids’ wear, you need to make a specific segment for the groups. For example, women’s tops should always be seen in the women’s western wear segment with the specific segment “Women Top.”

Following Types of Clothes, you can Sell on Amazon

Amazon has a vast sub-category of clothing for women, men, and kids. Here we are mentioning all the sub-categories, and from these, you can choose the type of apparel to sell on Amazon

Women’s Wear

• All Western Wear
• Shirt, Tops, and Tees
• Jeans and Jeggings
• Dresses
• All Ethnic Wear
• Salwar Suits
• Kurtas
• Sarees
• Lingerie
• Sleep and Loungewear
• Sportswear

Mens’ Wear

• T-shirts and Polo
• Shirts
• Trousers
• Jeans
• Innerwear
• Sportswear
• Sleep and Loungewear
• Ethnic wear
• Ties and Socks
• Suits and Blazers
• Jackets and Coats.

Kids Wear

Girls’ All clothing

• Tops and Tees
• Dresses
• Jeans
• Pants
• Clothing sets
• Baby Girl

Boys All Clothing

• T-shirts
• Jeans
• Pants
• Clothing Sets
• Baby Boy

Conclusion

Amazon has become one of the biggest clothing markets in the world. If we talk about the Indian market, in India as well, customers are now preferring to shop for clothes from this massive marketplace. Millions of Indian shoppers come aboard to shop various apparel from Amazon, and in this way, sellers and brands cloud also earn significant profits. However, this eCommerce platform is highly competitive. To become successful, you need to represent your brand professionally. It will be best if you primarily focus on the product’s reviews part as well. In this regard, you can use etraKY BS for agile review management. Apart from that, the speedy delivery is also required for this business. For that, you can get along with Amazon’s FBA service.

In this materialistic world, what somebody says about you and your business matters a lot. This is how our society works; if most people are escalating bad things about you, then nobody will focus on looking out for the good part of you. It works similarly with eCommerce or any other industry as well. To maintain your brand reputation in the marketplaces, it is imperative to have reviews.

Some recent surveys say that more than 85% of customers trust reviews; they take them as personal recommendations. In this way, it is clear that eCommerce reviews play an essential role in upsurging your revenue and reputation in the market. Now the major challenge is reviews can’t be positive all the time, and there is the possibility of negative reviews as well. As an eCommerce brand, it can be the biggest challenge for you to convert those negative reviews into glorious positive ones.

While shopping online, customers prefer to read reviews first; post which they decide to buy a product. Ultimately, reviews do affect your overall sales as well. However, it can happen only when you have enough positive reviews to dominate the purchase decision of a potential customer. In this special blog, we have mentioned some fantastic ways to generate eCommerce reviews. This blog includes the best practice checklist of reviews to ensure you are also analyzing the value of negative reviews.

Best Practices for Attainment of Reviews

• Regulate Your Reviews on a Daily Basis

Regulating your reviews on a daily basis is an essential part of the eCommerce business. It is the best way to analyze all the reviews, both positive and negative. If you are the one who doesn’t consider the importance of reviews, then you are on the wrong track. Not regulating your reviews daily can become a reason for the business’s collapse. So it’s highly recommended to start working on reviews and save your brand’s reputation at various marketplaces. However, if you’re unable to do so regularly, you can take the help of some review management software such as etraKY BS. It can make it easier for you to regulate your reviews regularly. It provides a panel where you can view all the reviews of customers you have received to date from multiple marketplaces and take the necessary steps to address those reviews.

• Respond to Your Customers’ Review

Reviews are an essential factor in terms of building your brand’s credibility in this highly competitive market. Negative reviews can diminish the credibility of your brand, and it is possible that your valuable customers may turn up to your competitors and impact your brand reputation, but on the other hand, if you reply to such reviews adequately, customers will love to hear you, and they may appreciate your efforts as well. Apart from that, this practice can also help you improve your products’ quality and services.

All the leading brands in the market use this tactic to build trust and engagement with their customers. On the other hand, not replying to your customers’ reviews can also ruin your brand image. Your potential customers can develop a thought that you don’t care about their feedback. In such a way, they can even lose their trust in your brand. Hence you must never miss a chance to respond to your customer’s feedback.

• Always Ask Your Customers’ to Leave Reviews

You must have developed an understanding that to empower your brand, there is the requirement of reviews. One of the easiest ways to acquire product reviews is to ask your customers to leave reviews for you. According to research, more than 82% of reviews get generated from a post-purchase email. You can simply ask your customers on email, WhatsApp, and other sources to leave their honest reviews once they receive your product. To get more feedback, you can leave a note with the package requesting them to give their feedback.

• Contact the Customers Once They Leave Their Review

To generate more positive reviews in the future, you must contact those who have left their essential words for you. If some customers have positive reviews for your product, you must contact them and thank them for their sweet gesture. Follow-up with customers and socializing their positive reviews can help attract more customers. You should even contact the customers who leave you negative reviews. Avoiding negative reviews will not be fruitful for your overall online business. Always try to respond to negative reviews and try to resolve their issues. If the problem is with your product, try eliminating them as soon as possible. Try to learn to take it as an opportunity to improve the quality of your products.

• Enhance Your Product Listing Quality

  You can attain more and more reviews by enhancing the listing quality of your product as well. Always try to put high-resolution images of your products. Poor quality images may make a wrong impression on customers; it is justified because even you can not buy such products, especially from an online store whose presentation is not up to the mark. Customers judge your products by the images and descriptions also. Good quality images and an elaborative description can attract more customers and impact their shopping decision. You need to understand this fact; it’s a psychological factor that people consider those products good and appear in an alluring form. Ultimately, it can help you attain positive reviews. To enhance the listing quality of your products, you can take the help of etraKY BS as a listing quality analytics tool. It can send you alert notifications every time a listing goes wrong.

Conclusion

The eCommerce empire or any other business cannot run without its customers. They have the sovereignty to power up your business. Their feedback is exceptionally crucial for the growth of your business. Good and bad reviews can have significant effects on your overall business. You must understand the fact that online reviews can be helpful in your marketing strategies also, as it provides outside perspectives on your entire product range. Positive reviews can fetch more revenue and build a trustworthy reputation for your brand in the marketplaces. However, negative reviews or no reviews at all can affect your brand image in an opposite way.

However, as a brand, managing all the reviews in one place can be a clumsy task. To diminish this issue, you can take advantage of a review management system such as etraKY BS. It is one trusted software among the brands that provide enormous review management services. This software lets you view all the reviews in one panel from various marketplaces. Always keep in mind that reviews can help you in improving the credibility of your brand as well as increase your revenue. To know the benefits of reviews or feedback you can click on this link. 

Over the past few decades, the shopping environment has massively changed. Previously customers enjoyed shopping at a brick-and-mortar store for all their requirements. Today, they are happy browsing various product categories online and making purchases according to their convenience and comfort. This shift in shopping trends has brought much betterment to the eCommerce industry in terms of revenue generation, customer base, and rapid business growth.

However, it has also put them in a critical situation to match the ever-upsurging, ever-evolving requirements and demands of the customers. According to the experienced optimizers across the country, eCommerce businesses can effectively sustain today’s market heat, manage their customer base, and ensure revenue growth by focusing more on modernized marketing strategies and investing their energies in eCommerce testing. It has the expertise to provide a seamless and effortless customer experience and your online business to succeed.

In this particular blog, we have mentioned exactly what eCommerce testing and testing checklist brands should follow.

What is eCommerce Testing and its Importance?

The eCommerce testing is usually applicable for D2C brands and prominent eCommerce marketplaces such as Amazon, Flipkart, Myntra, etc. eComm testing can be defined as testing multiple elements of an eCommerce website such as design, functionalities, product pages, designs, specifications, etc. The eCommerce testing can be used to analyze these aspects and ensure they are not affecting the performance of the platform or website in any possible way. When you do it correctly and consistently, it can enhance the overall customers’ experience and increase the revenue. Here we are explaining the importance of testing for an online business.

Upgrade Customer Engagement

You must know that eCommerce testing can help you analyze the proper hygiene of an elementary page of your website. It specifies which page element or functionality affects a customer’s onsite experience and helps you resolve the problems as quickly as possible. The better the customer experience, the more the website/platform engagement.

Develop Marketing Strategies

eCommerce testing encourages you to apply effective marketing strategies for your eCommerce website or platform. By analyzing the problem maker factors of your website, you may be able to engage more customers and assure their re-visit. The implementation of marketing strategies can become more effective and efficient than ever.

Upsurge Conversion Rates

When you are already testing almost every aspect of your eCommerce website and assuring a smooth customer experience through optimization, your conversion rate is automatically bound to increase rapidly.

Better Analysis of Customer Behavior

It can become more challenging to analyze your customers’ behavior regarding their preferences and demands. eCommerce testing can allow you to optimize your website accordingly to develop a better understanding of your customer’s behavior.

The eCommerce Testing Checklist for Brands

Now that you understand what eCommerce testing is, you must be eager to know what checklists you need to check while applying this technique. To conduct seamless eCommerce testing, here are some crucial features that you must keep a check on.

The Hero Image of Product and Homepage

The image representing your website and products is a hero image. It also serves as a visitors’ first impression of your product and your website. When testing your hero image, you need to consider the following factors.

• Is the image able to zoom in and out?
• Will the customer be able to scroll to the next image?
• Is the quality of the image good or not?
• What is the loading time of product images?
  
  Images are an essential part of the eCommerce business as it has the power to convince the customer about the quality of your product. Rather than that it helps the customer to have a closer look at the product. To implement this in the testing of images, you can take the help of listing quality analytics software such as etraKY BS. It can notify you about the quality of your product images.

Product Description

Once customers find the product they are looking for, they will be directed to the product page immediately. Post which they can decide whether to buy the product or not based on the information you have given as a description of the product. That is why you must ensure that you have added all the essential information regarding your product. The description should always be informative and readable. To make it more readable, you can use bullet points. You should add all specific info about your product, such as feature, size, color, specification, etc. To execute a better description, you can take advantage of brand analytics tools such as etraKY BS. Along with the product description, you must add reviews and ratings on the product page. It can help you in attracting more customers and ultimately increase your overall sales.

Shopping Cart

A shopping cart is the last stage of the entire shopping journey of a customer. At this stage, the customers confirm the order, and you generate a sale. So this stage should also get tested while implementing the eCommerce testing. In the process of testing the shopping cart, it is essential to test whether the processes like adding products to the cart and checking out process are running correctly or not. It will help if you take care of a few things, such as every time a customer adds an item to the shopping cart, the cart’s count should increase and vice versa. There should be an option of adding and deleting the products from the cart. After adding the products to the shopping cart, then checkout process for the customers should be smooth and refined.

Check the SEO of your Website and Products

If your job is connected to the internet, you should be aware of the SEO factors. You need to test SEO-related features to rank your products and website higher in the search results. You can test whether the title of the product includes the relevant keywords or not. Keywords should be added with the meta descriptions, tags, product descriptions, and URL structure. Apart from that, you should also keep a check on all the image alt tags. In such a way, your products and website will be able to appear in the top list of search engines. It is essential because it increases visibility, and customers become able to locate your products and your website. So it will be beneficial if you focus more on SEO-related features.

Conclusion

Now, you must understand why there is a requirement for running effective eCommerce testing. It can ensure that your customers are satisfied as well as your revenue is increasing. You have to understand that problems such as slow website loading, bad images, no information about the products, shopping cart issues, and insecure transactions all can lead you to make your customers unhappy. Thus, if customers are unhappy, there is no chance your marketing and sales techniques will work. That is why it is essential to run effective testing more than anything if you want to generate enough revenue. To avoid customer dissatisfaction, testing is the best thing you can do to delight your customers. While implementing testing, you can take advantage of a brand analytical tool such as etraKY BS.

We live in the era of technology, getting addicted to it with every passing day. By using the data, several technologies have made our lives more effortless than ever. It works as medicine if you are associated with eCommerce business and digital marketing. Data is the information you can use to immune your eCommerce brand from any upcoming glitches or failures.

Believe it or not, it is a necessary element for an eCommerce business. You can discover all the hidden truths regarding your online business through a robust brand analytics tool such as etraKY BS. It fetches all the essential data of your business, and provides actionable insights to power up your brand. Intelligent analytics provides information about your stocks, market trends, demands, customer behavior, pricing, etc even at a granular level. All these factors can help your brand snowball by extracting valuable analytics that you can use to minimize the issues related to these eCommerce aspects.

Through this blog, you will be able to learn how to use several data to power up your brand and increase your brand credibility simultaneously.

Get More Precise Information About Prices

Pricing is an essential factor you must consider while establishing your eCommerce brand. Most brands extract price information from eCommerce platforms. Price information regarding a competing product is extremely important, and you won’t be happy if you miss it. To avoid the unhealthy competition among sellers and distributors, as a brand, you need to keep a close watch on price breaches happening on Market Operating Price (MOP).

But apart from this, sometimes you can experience a price breaching situation from any specific sellers. To avoid such situations, you can take the help of price monitoring software such as etraKY BS. It can provide you with all your price and send you a notification whenever a seller violates the MOP. This is how data can help you in protecting your brand reputation. Such monitoring tools can also provide you with the price of your competitors. It can help you connect with your customers and generate a handsome profit.

Price data can also help you set a reasonable price to compete with your competitors during seasonal sales. You can track how much discount your rivals offer during any specific sale.

 Help You with Stocks

Stock analytics can tell you how well your products are selling online and help you with tracking the total number of sales by monitoring the stock number, and you can even get to know how popular your products are in the marketplaces. Analyzing stock regularly can help you manage your stocks and save you from out-of-stock situations. Besides that, it is pretty tricky to know the location-wise stock availability.

However, a location-wise monitoring tool such as etraKY BS can help you know stock availability at the hyperlocal level. This tool provides the exact information of how many products are available there and how much you need to refill. Such information can help you play accurately to predict the demand for the products in the future.

This helps you to enhance the customer experience by escaping the stockout situation.

Analytics can Help in Increasing Product Visibility

As an eCommerce brand, if your motive is to sell your product without any disruption, it will be preferable to increase your product visibility, as it is the most recommended way to upsurge your sales. Customers won’t be able to buy your product if they fail to view and locate it. To increase your visibility on marketplaces, you must add top-ranked keywords to your products. There are millions of sellers and brands out there who are selling similar products as you are. So how can your product stand out from millions of listings?

To increase your product visibility, you need to enhance your listing quality by adding suitable and relevant keywords. You can add the keywords with your product title, description, and video content. Keywords can make it easier for your products to appear in the search list. The listing quality analytics tool can help you with this by extracting your product listing information, and such tools can alert you to add more relevant keywords.

While most customers visit an eCommerce platform to shop, some just appear as a surfer. In such a scenario, category-wise page ranking is your ultimate chance to present your products on the 1st page. Collecting essential keywords from the marketplace analytics can help you immensely with this.

 Improves the Customer Experience

Till date, if you are not considering customers’ feedback as an essential part of your business, you won’t be able to enhance their shopping experience. To know more about your customers, you need to understand what they really think about your product. For that, you need to get through their feedback data. It is the best way to give preference to your customer’s thoughts.

Feedback and reviews can be positive or negative. Positive reviews can encourage you and satisfy your hard work. On the other hand, if there is any negative feedback, you can use them to improve the quality of your products. That is why it is vital to collect feedback. You can take the help of etraKY BS as a review management software to manage customers’ reviews in a good manner.

Working towards your products and services as per their customers’ feedback, you will be able to enhance their shopping experience.
In such ways, data can help your brand to grow more on various eCommerce platforms. The eCommerce analytics provides you insights into what customers feel about your product.

Conclusion

Thus, now we have a fair idea of the importance of analytics. In the eCommerce industry, collecting various information to sustain your brand in this competitive industry is even more critical. Using data in such a way provides a clear view of your business and you can measure the effectiveness of your business strategy. You can better understand how well your business is running and what necessary elements you should add to it.

Gathering various data related to prices, reviews, and stocks, you can use etraKY BS as an eCommerce analytics tool. It provides you with information related to stocks, competitors’ prices, keywords, etc. You can use them accordingly and enhance the revenue robustly.

Establishing your own business can be a dream for many of you. Most people want to set up their own business, but don’t have a robust idea or an investment plan or are not sure where to begin from. Businesses are all about taking advantage of customers’ requirements. In the past few years, the living style of people has transformed drastically. The lifestyle, standard of living, and their take and approach on various aspects have changed. Let me correct you: we are not only talking about urban people, but this applies to small and rural places too.

Moreover, after COVID-19, the pandemic perspective on life has been revamped on a bigger scale. These several changes have entirely revitalized the available business opportunities. Those days are gone when you had very limited professions to choose from. Nowadays, you can choose to do whatever affects the people daily; you can be whoever you want to be according to your needs. It can be related to health, nutrition, eCommerce, beauty, etc.

Establishing your own business is not at all a complex task to do anymore. It doesn’t even require a massive investment as well. All you need to do is set your mindset, select a business of your choice, and set your financial goals. The best thing about establishing a business is that power will always be in your hand, and you can run it with your vision and ethics.

In this blog, we have created a list of some of the fantastic and rewarding business ideas of 2022. You can select one from the following and live a life king size.

Ten Tremendous Small Business Ideas of 2022

Reselling on eCommerce Platforms

In the past few decades, the evolution of the eCommerce industry has provided various opportunities to start your own small business as a seller or reseller on various eCommerce platforms. Some of the most prominent eCommerce channels such as Amazon, Flipkart, Myntra, Ajio, Messho, and eBay are there; you can start your business in their association. You just need to select the products you want to sell and list them on these platforms. In such a way, you can generate decent revenue and live your life according to you. However, you may have to face some challenges as well, but to overcome them, you can take the help of some seller analytics tools such as etraKY BS. It can help you enhance the product listing quality, stock availability, price monitoring, and much more and limits the manpower investment to track your business.

Gym Instructor

People’s perspectives towards their fitness have changed ever since the COVID-19 pandemic. They are more concerned about their health now; everyone wants to get fit and healthy. People are opting for gym instructors and dieticians to regulate their daily activities. You can take this opportunity and start this business today; if you have a keen interest in such roles and are confident that you can make peoples’ lives better than ever, you can surely go for this business. The beauty of this business is that if you know the drill, then your business can bloom within a month. Once you gather your customers, you can invest in gym equipment and rent it as a training area. These days online gym instructors and dieticians are also in demand.

Food Delivery Service

The demand for food will never stop as it is the basis of our lives. This can be your go-to business if you are passionate about cooking and trying various cuisines. Starting a food delivery business has become convenient these days. If you have less investment, you can start your cloud kitchen and save the money of renting a place. You can run this business with minimum expenditure on the place and staff. Initially, you can start from a minimal menu, and once you receive good beneficial responses, you can expand your business accordingly. You can use Zomato, Swiggy, and Uber eat to deliver speedy food.

Warehouse Storage

With the growing business of the eCommerce industry, the requirement for warehouses is also increasing. If you are the one who has a place for the storage and it is not being used, you can get linked with marketplaces and turn it into a warehouse. This business requires no such significant skills but just a storage palace. This is a one-time investment plan, and the outcome will last a lifetime.

Social Media Influencer

This is one of the hot and glamorous business ideas of 2022. A social media influencer is a social media user with a tremendous amount of followers. These content creators have access to a large audience and can share specific information to entice others through their authenticity and reach. If you are the one who has a tremendous number of followers on social media, you can get associated with brands and promote their products. In return, they will compensate you a handsome amount of money. It is one of the trending business objectives of 2022.

Content Creator

Suppose you are passionate about writing and have the expertise in writing blogs, articles, SEO content, etc. You can become a content creator and earn a living. Yet another small business idea of 2022 is trending these days. Content is such an aspect that is required in almost every field. To become one successful content creator, you don’t need to attain specific skills. All you need is a robust command of languages and a creative mind. This business doesn’t require any kind of investment; just by spending several hours a day on your laptop, you can generate a healthy output.

Website Developer

The world is turning digital, and businesses must set up their website. A well-developed website is the need of any digital platform today. If you have the expertise in designing and developing a website, there is a numerous client out there who is waiting for you. Website development is such a skill that is in demand and always in demand. Fast loading and well-functioning website development skills can let you earn a desirable profit every month. You can set up your targets and start earning with this zero investment business idea.

Online Classes

The demand for online classes has upsurged right after the COVID-19 situation. It can also be a profitable business venture if you explore it accurately. You can start online classes in the field of your expertise. You can gradually expand your business and target a more significant number of students. Online classes have enough scope for profit, and you can register on various educational portals and start today. If you feel you can start your joint venture can create your portal. These days you can even create a Youtube channel and start your online classes.

Photography

One camera, a few nice clicks, and your career is set as a Photographer. On every occasion, there is always a requirement for a good camera person. Weddings are the major event in all of them from where you can earn lakhs from just one client. You need to develop your photography skills and buy a high-resolution camera with all the smart specifications. If you already have these two things, you are good to go for this business.

Conclusion

So, folks, are you still waiting for any business opportunity? Well, you don’t need to wait anymore as you have several options above to choose from and start your own journey. If you are interested in selling or reselling products on eCommerce platforms, you can take the help of etraKY BS as a seller analytics tool. It can help you establish your online business efficiently.

Undoubtedly, Amazon has become one of the world’s best and most massive eCommerce platforms. Since its emergence in 1994, Amazon has grown exceptionally fast. It has more than 9.5 million sellers and brands all around the world. This enormous platform has completely changed the shopping culture for all of us. Whenever customers require any specific product they simply search for it on Amazon without even giving a thought of any other platform. Customers from urban and even rural areas are also prone to shopping online. In such a manner, it has provided a great opportunity to the sellers and brands to sell their products online and generate decent revenue.

Becoming an Amazon seller is indeed a highly rewarded and low-risk business. But you should know how to play your cards to attract more and more customers and upsurge your revenue. However, Amazon has allowed sellers to use Amazon PPC (Pay per click) to expand their business enormously and effortlessly. Accurate marketing campaigns can let you reach out to more customers and convince them to buy your products. Setting up an Amazon online store could be easy but gaining exposure can take time. However, you can get that expected exposure by running Amazon campaigns. Here in this blog, we have mentioned some essential tips for running successful Amazon advertising campaigns.

What is Amazon Advertising?

On a monthly basis, more than 200 million shoppers are visiting Amazon’s websites with each passing month. It is one of the largest eCommerce ventures in the world. Hence, it makes perfect sense to get your product prominently displayed in front of all your potential customers. If we talk about how it works, well, it works similarly to other internet-based ads through a lightning-fast bidding system. Amazon advertising works on a bidding system, whenever it chooses which ad to display on a specific page, numerous ads bid against each other. Apart from budget, keywords also play an important role in running a successful Amazon advertising campaign.

These are two basics that Amazon uses to pick the ads, once your ad has been picked up, it will be displayed on Amazon’s search page. Whenever customers click on this ad you will have to pay for that. This advertising model is known as Pay-Per-Click (Ppc), Amazon advertising works on this model. You need to target it correctly and plan your advertising strategy accordingly. However, if you don’t target it correctly and customers do not click on it, Amazon will automatically lower its ranking and display other ads instead.

Five Amazing Tips For Running Amazon Advertising

According to a recent survey, it has been found that more than 80% of Amazon sellers are planning to raise their bid on Amazon advertising comparatively last year. Eventually, it means that competition is heating up, and it’s time to get aboard and take your advertising to the next level. Let’s find out how you can run successful Amazon advertising campaigns.

Upgrade Your Product Listing Accurately

If you are one of those sellers or brands who don’t consider the importance of product listing, then you are not on the right track. For your information, the entire concept of Amazon PPC campaigns is based on product page listings. Product listing must include all the relevant and top-ranked keywords per your product’s nature. You must add those keywords along with the description and product title. Apart from that, you must include high-resolution images and high-definition videos. The visuals of your product video must follow Amazon’s guidelines, and the content of the video should be appropriate.

You can also use listing quality analytics tools such as etraKY BS to make this process accurate and successful. However, numerous sellers don’t believe it is necessary to upgrade their listings at times. Moreover, you can use it as a keystone to run your advertisement accurately on this platform in the future.

Increase Your Brand Visibility By Sponsored Ads

You should be aware that, at Amazon, you can use three types of ads to run your Amazon advertising successfully. These are product display ads, sponsored brand ads, and sponsored product ads. If you are a new brand on Amazon, you should use sponsored brand ads because it is one of the best types of Amazon advertising. It will make your brand recognizable among potential customers. Sponsored brand ads can make your products appear on the first page of Amazon. It will not only improve your products’ performance on individual listings but also attract customers’ attention to your brand. Sponsored brand ads help increase the brand awareness among the targeted audience and upsurge your brand visibility.

Run Manual and Automated Campaigns Together

First of all, you need to understand what automated and manual ads are. Automated ads are where Amazon decides when to display your product ad based on the keywords identified from the product description, title, and other aspects of your listing. On the other hand, manual advertising is all about defining the keywords and the bid rates in manual campaigns by sellers. Manual ads run depending on the keyword that matches your products.

The automated ads are much easier to run your Amazon advertising, especially if this is your first-ever time running an ad campaign. Along with it, you can still run usual manual campaigns occasionally. Automated ads can provide you with a bunch of information in finding keywords to run manual ads.

On the other hand, manual campaigns allow you to classify which keywords you need to target and bid on. In this way, you can enhance targeting others with higher conversion rates, as you have the deciding ability to bid per keyword. You can run automated ads with the help of relevant keywords you would like to spot first to ease yourself into it. It can help regulate which keywords are converting and use them to launch your next manual campaign. In such a way, you can use automated campaigns to find the top-ranked keywords while manual campaigns upsurge your reach and conversion rate.

Do Not Overuse Negative or Exact keywords.

To run a successful Amazon ad campaign, you must avoid adding too many negative keywords in your manual or automated campaigns. It can negatively impact the terms of your product ranking. Instead, you should reserve the negative keywords match options either at the ad group or campaign level for search terms that are unrelated to your products or yield little to no sales.

Enhance Your Keywords Wisely

To run an Amazon advertising campaign successfully, you must review and upgrade your keywords at least once a week and segregate which are the most effective ones. However, it is also crucial that you don’t make a hasty decision to change your keyword strategy on the basis of the most recent data. You must understand the fact that keywords are subject to change on a timely basis. For example, if you believe that keywords are not performing well, you can add them to your ad campaigns.

But don’t make insane decisions and start enhancing your keywords based on two-week performance. Instead, you can use automatic targeting to find out what keywords your customers have been using recently and then add the new keywords. In case your keywords are performing well, you can twist your product descriptions to match and emphasize your ads to match the new search queries and drop those terms that aren’t performing well.

Conclusion

Thus, in such a way, you can improve your Amazon advertising; it can be an essential part of your eCommerce advertising strategy. Because of the popularity of Amazon, generating sales on this platform is not only a requirement for sellers but also a must for expanding your business. Running Amazon advertising campaigns can surely increase your product visibility and help you reach your potential customers.

It is one of the best ways to sell your products thoroughly on Amazon and make your brand a profitable affair. In this regard, you can also take the help of some of the brand analytics tools such as etraKY BS. It can help you in enhancing your product listing quality and thus help you with running a successful Amazon advertising campaign.